[Marketing] Storytelling: how to for businesses
    Related posts: Writing tricks for content marketers. '‘Storytelling is the conveying of events in words, and images, often by improvisation or embellishment,’ according to Wikipedia. It’s true that storytelling has been a crucial part of human life since man lived in caves.A good story will be passed along from person to person, and with every telling, a new connection is formed. And that’s why storytelling is so important in business. Stories draw people together, create community and build consensus, trust and loyalty. Sometimes it’s a sale, but not usually.
    [Marketing] Marketing Doubleshot Podcast - Ep. 4 - FCC vs Llamas and a Dress & Finding Good Content Resources
    'In this episode Jonathan Barrick and Josh Muirhead discuss how the net neutrality ruling by the FCC was completely dwarfed on social media by a pair of llamas and debate over the colour of a dress, and how the content resources we rely on evolve over time along with our own approaches to marketing. marketing marketing doubleshot digital marketing social media content marketing llamas dressgate
    [Marketing] I know what you’re doing, and it’s bad for you….
    Then, figure out how you can adapt their marketing ideas for your own business. One of the first companies to bring smoothies mainstream in the UK in 1999, they innovated the bottled drinks market in the UK and many others have followed since. do marketing – that kind of stuff turns me on.). No waffly, marketing talk cliches – just straight to the point and simple. These are just 2 examples of brands in different markets that inspire me. 'Everyone does it. So you end up… Trying to guess how they pulled off their latest promotion or launch.
    [Marketing] Content Warfare: Writing a Marketing Anthem
    Get Weekly Marketing Updates. That’s just one of the many content marketing takeways you can expect. Ryan Hanley is the Vice President of Digital Marketing for TrustedChoice.com, a national lead generation platform delivering over 7,000 leads a month to insurance agents across the country. Your Brand Story is a Marketing Anthem. One of the challenges for content marketers today, and presumably for the foreseeable future, is content marketing is a practice that is largely misunderstood. 'Listen to the Episode Below (0:40:16). Download. iTunes.
    [Marketing] 5 Tips for Expanding Social Media Retail Strategies
    'This week I got to talk to Collin, the VP of Products and Marketing at YouEye. When looking at the market research for why this is the case it was found that the biggest driver of in-store shopping is the social experience. YouEye is an agile research agency that uses a behavioral analytics platform to discover tips driven from research. Collin shared with me these 5 tips for expanding social media retail strategies. 1) Promote Digital Offers. Paid advertising on social media is an easy way to eat away at profit margins. 2) Integrate Social Into Reviews.
    [Marketing] Does Your Small Business Need a Mobile App?
    These days a number of small businesses, ranging from the beauty spa to a corner coffee shop are investing in building their own dedicated mobile apps to take their marketing efforts to the next level. Considering these statistics and findings, it is fairly evident that mobile apps are a good investment for small businesses to expand their market reach. However, it is equally important to market them well to maximize the app visibility. Benefits of Mobile App Marketing vs. Other Marketing Mediums Average smartphone users install 26 apps on their phones.
    [Marketing] 9 Tips For Mobile SEO Site Optimization
    Now a day’s mobile is growing, and the marketers are needed to be smart enough by doing the right mobile SEO to optimize the mobile site. 'As you all spend your more and more time on your mobile devices and tablets, but many website are not designed to account for different screen sizes and load times. If your website is well optimized for all search engines, then there are few more additional things that you think while doing optimization for mobile. Check the following things: Page Speed. Don’t block CSS, JavaScript, or images. Site design for mobile. Don’t use Flash. Dynamic serving.
    [Marketing] Fetching Friday – 29 Posts on Marketing and Productivity
    Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. 17 Key Content Marketing Metrics to Start Tracking Today by Aaron Agius. Predictions on Mobile Marketing Trends in 2015 You Need To Know by Jon Mowat. The Key Elements of Killer Content Marketing by Mitch Meyerson. Search Engine Marketing. Why SEO Is Actually All About Content Marketing by Neil Patel. Why SEO Is Actually All About Content Marketing by Neil Patel. Social Media Marketing. Productivity. Reader Submissions.
    [Marketing] Love advice is not good marketing advice
    want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice. In fact, in general I might suggest that you shun cupid’s advice when it comes to marketing your organization. When your marketing is sporadic or worse – nonexistent, you can’t expect a prospect to think about you when they’re finally ready to buy. Trying to reach our consumers, no matter what we sell, is a little like trying to time the market. Remember — love advice is not good marketing advice! Shows what we know.
  • DEVUMI  |  FRIDAY, FEBRUARY 27, 2015
    [Marketing] Using Twitter Ads to Increase Sales: Good or Bad?
    Do they actually add value to your Twitter marketing efforts, or is it just money blown into the wind? These are important question to ask as every marketing foray comes down to cost per acquisition. This can lower your overall cost as you’re not paying to show your ad to people who aren’t related to your products or target market. Start with this Twitter marketing article for ideas. For those with the money, Twitter Ads are a great way to further your brand recognition, get great CTRs, and reach specific users within your target market. of Facebook.
    [Marketing] Seven Social Media Tools that Help Save Time and Increase Effectiveness
    With the ever-increasing demands of growing a business, especially startups, it can get rather difficult to manage the different social media platforms that may be a part of your marketing efforts. Hootsuite lets you track and manage conversations and campaigns, offers free solutions to manage multiple social media accounts and integrates them into a single dashboard to help you refine and review your social media marketing efforts. About the Author Jessica has a keen interest in social media and content marketing, and writes about it extensively. With Dlvr.it
    [Marketing] 7 Great Features in Writtent to Spot Amazing Writers
    Now, it’s easier than ever to find the right writer for your content marketing, and get content that works. 'Today, I’m thrilled to announce Writtent update, a major update that makes our solution even an even better fit for your needs. Whether you’re new to Writtent or a long-time customer, I’m confident you’ll love our new features as much as I do. Learn how Writtent can make finding just the right writers easier than ever: 1. Know Upfront When Your Content Will be Delivered. Most freelance writer marketplaces can be something of a gamble. Writtent 3.0
    [Marketing] 4 Ways to Enhance Overall Business Efficiency Through Employees
    This can affect everything from sales income to marketing expenses. Business & Marketing 'Improving business practices can strengthen the core of the organization. By implementing a few changes, greater efficiency may be possible. Although technology plays a prominent role in how the business performs, there are other aspects that you may want to consider. Focusing more attention on the capabilities of employees can have an incredible impact. Here are 4 ways to enhance overall business efficiency through employees. Focus On Strengths. Education. Morale.
    [Marketing] Marketers- Stop multi-tasking social media
    Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. What you learn here will inform everything you do in marketing. 'We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Efficient right? The thing is, study after study shows us that multi-tasking is a myth. You’re not multi-tasking at all. Don’t your adoring fans deserve a mindful focus on them? Take your time.
    [Marketing] Five Steps to Insanely Good Customer Service
    Our  beer and liquor market is heavily controlled. It’s also Canada’s largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. 'By Lindsay Bell. Recently, I received the most incredible customer service. It happened on Twitter. Over a weekend. And, perhaps the most incredible thing about this entire story? This amazing customer service came from my Internet/cable/wireless provider. Here in Canada, we like our lives run by huge monopolies. Did I just say we like it? Sorry, I mean our government likes it. Monopolies! The Apple Approach. Nothing.
    [Marketing] Will Content Marketing Work For Your Business?
    'You are probably under tremendous pressure to invest in content marketing. But, smart CMOs understad that marketing strategy isn’t set by popularity polls. Sure Seth Godin says “Content Marketing is the Only Market Left.” Provocative soundbites work for SlideShare presentations but they aren’t the building blocks of a sound marketing strategy. content marketing but Seth Godin isn’t briefing the CEO. You are.
    [Marketing] How Compassion International Uses Blogging to Save Lives
    Compassion was doing content marketing before it was in vogue and they consistently outperform other similar non-profits in their efforts. Though Compassion International uses many methods of content marketing, including video, Pinterest, direct mail, and email, a huge part of their success is tied to blogging. According to Content Marketing Institute, 61% of Non-Profit marketers use content marketing , but only 35% say their efforts are effective. d venture a guess that the marketing team at Compassion International is within that 35%. Company Blog.
    [Marketing] Why Customised Content is (still) growing
    Consequently customised content has become key in today’s marketing. Today, according to the infographic below from Mashable , 61% of consumers prefer buying products from a company with customised content and 80% of decision makers prefer content marketing to advertisement. In Check out the full infographic below for more interesting facts about content marketing, customised content and ROI. 'Our computers are getting faster and stronger and according to Moore’s law  their processing power will double every year from now on. They want relevant custom content.
    [Marketing] 4 of the Best Blogger Outreach Strategies
    The other day, I published a definitive guide to blogger outreach in order to make sure marketers of all levels have a good foundation for this very effective influencer marketing strategy. To Enjoy and be ready to be inspired, because there are some very creative marketing teams floating around in the digital world. Because of this authentic video that went viral, Huggies achieved a goal that all marketers should have: be on the minds of your consumers before they need you. The following four examples are both creative and recognizable brands.
    [Marketing] How to Build a Community that Thrives
    couple of weeks ago, I participated in the Content Marketing World Twitter chat. During that conversation, one of the questions posed to me was: What role does social media play in content marketing? Speaking from the perspective of having one of the most active communities in the PR and marketing world (yay, Spin Sucks Crazies!), 'By Gini Dietrich. You think the Spin Sucks Author Q&As move quickly. Holy cow! thought my keyboard was going to catch fire. We talked a lot about engagement and networking and building community. Build a community. Talk to your community.
    [Marketing] Can Marketing and IT Collaborate?
    Is it time to stick your marketing and your IT folks in a room and get them to hash it out? 'Apparently not – despite all the evidence showing that they need to. What’s the problem here? Turf wars? General disdain for each other? Inability on both sides /either side to see the strategic value in collaborating? Or… is it time to dump both, hire a CDO and build a new team? Socially driven collaboration infographic from Vanessa DiMauro. ———— ( photo credit ). Featured Industry Insider Potluck Risk and Social Media
    [Marketing] 5 Brands Who Rocked the Social Media Red Carpet During the Oscars
    million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. Social Media Case Studies 2015 oscars brand strategy Oscars Social Media Marketing television advertising twitter twitter engagement 'While a reported 34.6 From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars. EverythingIsAwesome at the #Oscars ! The key takeaway? The takeaway? No effects. https://t.co/5V55bJ2e5D
    [Marketing] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
    We are excited to be participating in the upcoming IBM webinar, “Changing the Learning Culture:  That 70’s Show: The Main Star of the 70:20:10 Learning Model,” where Blue Focus Marketing cofounder Mark Burgess and I will join Scott Edwards, Product Manager, Smarter Workforce, for a discussion of social employees—focusing on the best training models and strategies for establishing an engaged, sustainable culture. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars.
    [Marketing] Creative Marketing by Bob the House
    In case you missed Laura Petrolino ’s blog post about me and some creative marketing for boring industries , here’s the backstory: I’m selling a house. Creative Marketing. Rather than just doing the same-old-same old marketing tactics, I decided to do something creative. Enter creative marketing. Creative Marketing for More than Just Real Estate. So how can this type of creative marketing be applied to industries beyond real estate? The post Creative Marketing by Bob the House appeared first on Spin Sucks. 'By Rich Burghgraef. And Bob.
    [Marketing] Thinking of Redesigning Your Website?
    While mobile marketing has been heavily focused on B2C, smart B2B businesses like Apple Rubber are redesigning their sites to maximize mobile search. Interestingly, phablets — those devices that are smaller than full-size tablets but larger than smartphones — accounted for 13 percent of mobile activations during the week of Christmas and took away some of the tablets’ market share, according to e-marketer. Related Stories 6 Big Brand Marketing Strategies Small Businesses Should Use Using Images in Your Web Content – The LIFT Weekly Podcast No. Marketing
    [Marketing] 5 Things To Know About Google Analytics
    Marketing needs the tools for tracking and analytics just as much as it needs the human connections that keep it from being a numbers game. Tracking and analytics allows the marketer to create campaigns that speak to the consumer because, ideally, these tools help you see the people those numbers represent. 'Rocco Baldassarre just gave a simple explanation on Entrepreneur of 5 Keys to Unlocking the Power of Google Analytics. liked this reminder that we need to make sure we get the basics down before we try to figure out what is happening with our numbers.
    [Marketing] How to A Tell a Story That Sells
    'A little while ago we defined Content Marketing as “Stories that Sell.” Stories are too compelling to ignore and businesses are learning that a well-designed story is an essential gear in their marketing machine. This definition still holds. Content Creation Social Media
    [Marketing] Who Wins in the New Partnership of Twitter and Google
    About Jay Today This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. 'Image via BigStockPhoto.com Get all JayToday episodes at [link] Even when things are going great, you’ve got to remember extinction could be right around the corner. Watch today’s video to see my stationed in front of an enormous T-rex skeleton. In Montana.) Recently Google and Twitter announced that you will now be able to get tweets inside Google search results again. But that is changing, and it’s mutually beneficial.
    [Marketing] The One When #measurePR Turned Five: Recap
    She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. 'Guest Post by Jen Zingsheim Phillips. The February 3 #MeasurePR chat was rollicking! This is a fun word and should be used more often, IMHO). It was the FIFTH anniversary of the chat, which merited some special fanfare. Guests were Katie Paine (who was a guest on the very first chat!), Johna Burke of BurrellesLuce, and Shonali. Hosting duties were shared by guest hosts Deanna Boss and me. measurepr. measurepr.
    [Marketing] Google acquires marketing start-up Toro
    According to Bloomberg Business , Google is investing in new ways to help companies market on smartphones and tablets as users increasingly access digital services via wireless devices. 'TechCrunch reported that  Toro , a startup that  helps developers promote their apps on Facebook , just  announced  that it’s been acquired by Google. The company was originally known as Red Hot Labs, and it’s led by Amitt Mahajan and Joel Poloney. They previously co-founded MyMiniLife, which played a key role in the creation of FarmVille. Toro had raised $1.5 Image from blog.usetoro.com.
    [Marketing] Social Media Tips for Small Businesses
    The Internet is rife with tools, software and platforms that were created to make the life of social media marketers easier. If your results leave much to be desired, it doesn’t mean that social media marketing doesn’t work. Social media marketing is an important and incredibly powerful tool, especially if you don’t have a lot of money to spare on your advertising campaign. B2B Featured Social Media Social Media Small Business Tips marketing Strategy tips Let’s talk about the practices that lead to the best value for money. 1.      Prepare Your Toolbox.
    [Marketing] How to Get Creative with Influencer Marketing
    'By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. As this form of marketing continues to pick up steam though, brands and PR professionals need to get creative with their campaigns or run the risk of blending in with the crowd. Here’s how to stand out from the crowd with your influencer marketing campaigns. Standout Influencer Marketing: Giveaways Giveaways are one of the most inexpensive ways to gain exposure for your brand.
    [Marketing] LinkedIn and Content Marketing Work Well Together
    It is all that, but as Louisa Chan says recently on Copyblogger, “it is evolving into a lead generation and publishing hub for content marketers.” Content Marketing Builds Online Authority. What is content marketing but a carefully wrought accumulation of authoritative information? Any online marketing strategy that does not include a deliberate use of LinkedIn is missing a huge opportunity to connect with an audience that has great potential. It’s basic and foundational.
    [Marketing] How to Build a Profitable Website in 2015 in the Best Niche Online
    While it’s possible to make big money from industries that have no interest to you – I’m talking outside of traditional paid ads and affiliate marketing here – it’s rare. This angle also allows me to market myself in a unique way. 'Welcome to my first ever blog post in 2015. It comes before I embark on a huge Facebook series which I promise will be worth the premium price I was originally planning to sell the information for. The Best Niche on the Internet. I’m going to tell you exactly what this is at the start of this article just to be fair.
    [Marketing] Top 15 FREE Internet Marketing Tools To Boost Your Online Business
    Today, Internet marketing is evolving at a greater pace than ever. Using premium services for all the tools necessary for Internet marketing is not feasible for every business – that’s when free options come into play. If you are one of the Internet marketers who is still banging their head against a brick wall to find free tools that can help you save your time, boost your productivity and ultimately bring some favorable results, then stay tuned for another 5–10 minutes.  . Being an Internet marketer, I can understand how difficult it is to come up with a great idea.
    [Marketing] Why Social Hustling is NOT Social Marketing
    Maybe I am just not getting “it” But asking for a like, asking for a share… giving endless competitions to retweet is NOT social marketing; it is social brand prostitution Click To Tweet. Too harsh to say this is not marketing but fake marketing for social quantity hunters? Social marketing isn’t demanding payback; it is YOU paying back your customers Click To Tweet. Marketing has always been about giving people a reason to look, to listen, to check you out. 'Maybe I stand alone. Maybe I am just hard to please. Harsh? Social Media
    [Marketing] Are Independent Industrial Distributors Helping Amazon to Succeed?
    Marketing Trends Traditional Marketing amazon idc-usa jack bailey the fate on independent distributors 'I recently read a great article in Industrial Supply magazine on how independent distributors are helping Amazon take business away from them. The article was written by Jack Bailey, CEO of IDC-USA , an independent distributor cooperative. The article is interesting because it not only affects distribution, but ultimately the manufacturers who supply them. The problem is that most items that have part numbers and can be ordered online or through a PO are prime game for Amazon.
    [Marketing] The Smoke and Mirrors of the Self Publishing Game
    Then there are a few technical things to learn – the marketing prior to the launch, for one. But marketing is everything. Plan your marketing well in advance. 'T his is a guest post by Jenn Grainger, and is taken from her awesome comment on my recent post about your best work. This isn’t a post about sucking eggs. If you do want to do that, you can find some tips about doing so here. Instead, this is a post for people who have a good book in them, but aren’t so sure about navigating all the smoke and mirrors that can come with self-publishing. The book?
    [Marketing] How to Own Your Blogger Outreach Process
    Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world and stay an expert. This week, I’ve asked fellow marketers to share the innovative strategies and tips they have accumulated from their own blogger outreach experience. To round out my perspective and provide a blogger outreach view from an agency stance, I talked to Devon DeMars and Brent Gleeson, social media director and CMO respectively of Internet Marketing Inc. IMI), one of the top digital marketing agencies. Enjoy!
    [Marketing] The 15 Steps to Make a Great Podcast
    New podcasts are coming online quickly, which is why I built the free website MarketingPodcasts.com to be the search engine and reviews site for marketing podcasts. Are you embracing podcasts for your content marketing (or just for education and learning purposes?) Content Marketing audio content content marketing content pros edison research jay today marketing podcasts podcasts Social Pros 'I few weeks ago I wrote a post about how we produce our podcasts at Convince & Convert (we have three currently: Social Pros , Content Pros , and Jay Today ). Enjoy!
    [Marketing] Three Approaches to Effective Brand Storytelling
    And this tendency is what fuels effective brand storytelling and content marketing.  Frames as Marketing Intelligence Pareidolia helps us see even more dramatically how necessary this practice is. How often is that exactly the position your ideal audience is in when they receive your brand storytelling and other marketing messages? They are most appropriate for organizations who can use the challenge as part of their point of differentiation, and who have a target market which challenging, contra-behavior is appealing to. 'By Laura Petrolino OK class! Supporter.
    [Marketing] How to Immediately Improve Content Performance
    'Are you relying on shiny-tool syndrome, hoping that this week’s content marketing tactic will get you on the right track? Content Creation Social Media
    [Marketing] The Simple Question To Improve Your Sales
    It is a question that successful entrepreneurs can answer in relation to their market and it is simply… “Why doesn’t it work?” ” The answer is why the market needs YOU. Why doesn’t your market work? How do you know the market wants your solution ? '…before building their business. Too often we worry we need customers but customers only come if they need us Click To Tweet. If it works brilliantly (rare!) then there is no need for you. It may be the service side. It may be the product side. It may be the cause. No gaps. If yes.
    [Marketing] Content Creators: Enough with the Boring
    Those of us who work in digital marketing and communications instinctively know what the word means. Related Stories Beyond SEO: The Power of Brand Building How to Write a Killer Lead Five Best Practices for Start-Up Content Marketing. Content Marketing content content marketing innovative content jim henson sesame street 'By Lindsay Bell Content. But, take a poll (even a non-scientific Facebook poll!) and you will find content means many different things to many different people. That’s a mouthful, right? Content Creators: Enough with the Boring! Go on. Do it now.
    [Marketing] Instagram, Twitter Outpace Facebook in Growth
    Despite the diversification of social media habits, businesses don’t need to look far to match marketing strategies with changing trends. Most marketers look at these results and conclude one of two things: Their marketing strategy needs a tune up or it wasn’t built correctly in the first place. Do you know of a brand that rocks Instagram and Twitter marketing? 'According to the latest statistics from Pew Research , both Instagram and Twitter’s user base doubled in 2014. But what does all this variety mean for business owners? Double, triple, quadruple the work?
    [Marketing] How to Select Your Content Marketing Director Using The Content Marketer Scorecard
    'At Pushing Social, we are often asked to evaluate or hire content marketers for our clients. Over time, we’ve been able to pinpoint the competencies a content marketer needs to succeed in the position. Content Talent Management
    [Marketing] Your 16-Point Content Publishing Checklist
    As Jay says,  smart marketing is about help, not hype , and useful content is the way you align your marketing with that vision. Content Marketing blog guidelines blog strategy content marketing content optimization content strategy content writing writing tips 'I love checklists. They break down very detailed processes into actionable, step-by-step items. try to create them for every recurring project I do so I don’t miss a beat when the task comes around again. The same goes for publishing content. Content Is my title effective? Then test it!
    [Marketing] Monday Roundup: Branding Inspired by Oscar
    Why: “…thoughtful branding is more than a sum of the marketing strategies and tactics.” 'Oscar hangover, anyone? Yesterday marked the 87th Annual Academy Awards. Since its inception, the Oscars (you know the story behind the nickname , right?) have have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors.
    [Marketing] The Future of Content Marketing
    'Marketing in 1965 was the same thing as advertising. We called it marketing, but it was advertising. As advertising has faded away, marketers have tried to turn the Internet into advertising. My argument is: Real content marketing isn’t repurposed advertising, it is making something worth talking about. Contently recently gave us the highlights of an interview between Joe Lazauskas and Seth Godin, one of the most respected voices in marketing today. Rethinking Marketing. — Seth Godin. There may be a lot of potential outside that box.
    [Marketing] Four Ways to Fight Content Thieves
    Ours simply says, “This first appeared on Spin Sucks,” but you could be so bold as to say, “This content was stolen from Spin Sucks” or “If you want to see a real content marketer, visit Spin Sucks, where this first appeared.” 'By Gini Dietrich Last year, I received an alert on a blog post I’d written here that was picked up by PR Daily. The blog that had linked to my post was for an ad agency’s blog…and it was a complete scrape of my content. Every day. So I called my friend at PR Daily and had her scroll through the posts with me.
    [Marketing] 3 Tips For Nonprofits To Boost Their Social Media Presence
    The sheer number of people nonprofits can reach via social networks makes them a necessary part for all marketing campaigns. 'The primary goal of Sec. 501 organizations is not profit. But all companies, regardless of how they’re organized under IRS law, need revenue and supporters to accomplish their missions. Social media offers the perfect platforms to do this. Facebook now has more than 1.2 billion (and counting) active users, and totals nearly 57 percent of all social media visits. YouTube is the second-most active, with Google+ and Twitter coming in third and fourth.
    [Marketing] No One Wants to Be the First Loser
    ” While researching A Sale Is A Love Affair, Jack found that the advice given by today’s dating coaches and marriage counselors correlates directly with the best practices used by marketing consultants and sales trainers. Rants business Jack Vincent Love Affair marketing new relationships RFP sales 'Everyone who owns a business finds themselves in competitive sales situations, RFP or not. Even when you think you’re not in a competition, buyers consider other options including not buying. And that’s why as a competitive person, I hate losing.
    [Marketing] How Social Media Examiner Became the Biggest Site in Social
    Mike_Stelzner Tweet This From his blog , to his podcast , to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner , CEO/Founder of  Social Media Examiner , is a leading voice on all things social media. What he did was recognize and capitalize on a growing trend in the market – the white paper. Fast forward to today: One of the most rewarding things Mike says he does is produce his 10-minute daily podcast on marketing tips for using social media. Then there’s a service side to it. “Be a servant.”
    [Marketing] Human Content Curation: How It Builds Your Business Brand
    About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. Blogging Community content marketing Marketing Online Marketing Small Business Social Business Social Media Trends blogging Building Trust Business Brand customers human content curation Jeff Korhan media outlets relationships We’ve all learned to ignore automated “set it and forget it” methods of content curation. Every business has its limits. Here’s how to get started.
  • T2 SOCIAL  |  SUNDAY, FEBRUARY 22, 2015
    [Marketing] 3 FREE Social Media Measurement Tools
    'Free social media measurement tools are always a hot commodity for marketers. If you’re like a lot of social media marketers, then you are often faced with significant hurdles when it comes to both measuring your results  and  receiving any sort of significant budget to make it easier. Granted, there is a paid version of Simply Measured and it is certainly not the least expensive option on the market. The post 3 FREE Social Media Measurement Tools appeared first on t2 Marketing International. Luckily, there are options that exist to make your life much easier!
    [Marketing] How to Write a Social Media Strategy in 9 Steps
    Who Are the Market Segment and Customer Avatars? Throughout the Strategy Document should be clear the call to actions and alignment with the different market segments, at different times of their lifecycle with you. online course with a Theory section, Practical/Case Studies section and Homework (around the Client Brief) section, please click 9 Step Social Media Strategy for Marketing and Public Relations  for a website discount. Course Online Communities Online Course social media communications Marketing online public relations strategy Training workshop Be clear.
    [Marketing] 31 ‘New Clues’ for PR Practitioners
    Last month, two of that book’s authors, Doc Searls and David Weinberger, created the “ New Clues ,” an updated perspective on how the Internet affects marketing, PR and technology. As I read over the “New Clues,” I thought about the original “Cluetrain” and reflected on how uneducated so many marketers remain to this day. Since the original “Cluetrain” came out, we’ve watched the journalism industry crumble, allowed social media to be taken over by marketers, and seen the rise of native advertising. They’re not.
    [Marketing] What Does It Take To Be A Billionaire That Changes The World?
    digital marketing. marketing blog. marketing podcast. 'Episode #450 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. We live in amazing times. We are both at the frontier of what is coming next and also in the midst of being connected like never before. We''re seeing humanity develop, evolve and leverage technology to do amazing things. There are many pessimists, but Steven Kotler is an optimist. and a fascinating one, at that. Steven Steven Kotler is an American bestselling author, journalist, and entrepreneur. abundance. audio.
    [Marketing] Three brands inspiring both consumers and digital marketers
    It’s especially true in the digital world, where marketers are competing for the next big campaign, and looking to see what another brand did wrong. As marketers, we sometimes promote items that aren’t always about “the good,” but when they can be, it’s pretty great. Social Media Socialnomics content marketing Digital Marketing dove equinox inspiration megan markle motivation the Tig It’s unfortunately too easy to be negative. Those are the brands that are tough to talk badly about – mainly because they pull it off so well.
    [Marketing] Week in Review: Posts and LIFT Shares, Feb. 15 – 21, 2015
    'Week in Review  February 15-21, 2015: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations Display Merchandising Through the Customer Journey – The LIFT Weekly Podcast No. 7 ConverStations – Now in its 10th Year 50 Shades of Conversation Conversations: Competition or Collaboration? It’ll Cost You in Google’s Mobile Search Results You can catch a complete week in review, in addition to top links to give your small business a L.I.F.T Need a LIFT?
    [Marketing] 9 of the Best Free Social Media Analytics Tools
    ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. SumAll SumAll  helps guide your decision making by connecting all your key online marketing and e-commerce data in one interactive chart. Quintly Quintly  is a social media benchmarking and analytics solution that tracks and compares the performance of your social media marketing activities. of the Best Free Social Media Analytics Tools is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
    [Marketing] A Quick Explanation of Mortgage Protection Insurance
    Business & Marketing 'Often people get mortgage protection insurance confused with other forms of life insurance. It is important to understand what this type of insurance is, so you will know exactly how you and your family can benefit from it. The reason for having this type of insurance. Upon your death, this type of insurance will pay your mortgage. In many cases, it will pay off the entire balance owed on the mortgage, so your home will be owned free and clear by your beneficiaries. For a man or woman who has dependents, this can be a gift of love.
    [Marketing] Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.
    Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. digital marketing. marketing. marketing professor. amazon apple brand digital digitallandscape digitalmarketing digitalmedia digitalstrategy dld dldconference facebook google instagram l2thinktank luxurybrand macys marketing marketingprofessor nyustern retail retailer scottgalloway socialmedia thefourhorsemen tumblr watchmaker yahoo 'Want to understand what the true digital landscape looks like? Last May, I introduced you to Scott Galloway. Tumblr is a disaster for Yahoo.
    [Marketing] 5 Common Qualities of Great Business Leaders
    In other words, no matter how big the company gets, and no matter how much the company dominates its particular industry, the leader will want a larger share of the market. Business & Marketing 'If you take a look at every successful business, you will inevitably find a brilliant leader. These leaders are responsible for making the business a success. What qualities do these people have that others do not? Why do so many new businesses fail, while just a tiny percentage catch on with the public? These people do not ascend to these heights by accident. They are never satisfied.
    [Marketing] Yahoo unveils mobile developer suite
    More than 200,000 developers use Flurry, but the suite also leverages Yahoo’s native advertising and marketing tools. The suite itself is comprised of five products: Flurry Analytics, Flurry Pulse, Yahoo App Publishing, Yahoo Search in Apps and Yahoo App Marketing. But for Yahoo, the two most significant parts of the developer suite are Yahoo App Publishing and Yahoo App Marketing, which leverage the company’s  BrightRoll  and  Gemini  advertising platforms. Likewise, Yahoo App Marketing lets developers use Gemini to target new users. Mobile Yahoo
    [Marketing] 6 Big Brand Marketing Strategies Small Businesses Should Use
    Small businesses need to market just as effectively as big businesses in order to stay afloat and successfully compete in this competitive marketplace. Fortunately, the digital age is affording small businesses with many of the same marketing opportunities that big businesses have access to. By employing some of the same marketing techniques that large companies employ, a small business is likely to benefit in some very big ways. Marketing Firms. Market via Email. Email marketing is an effective way to reach your customer base. Marketing Summary.
    [Marketing] How Internet and Cable Providers Can Utilize Social Media
    billion active monthly users – Facebook is the most critical component of your social media marketing strategy. 'If any industry understands the power of the internet, it’s the cable industry. As broadband subscriptions continue to rise and an increasing number of customers are migrating toward online streaming services, it’s apparent that the future of digital communication will be rooted in the internet. Specifically, that means cable and internet providers need to find ways to interact and engage with customers online. Most Important Social Media Platforms. They are: Facebook. Engage.
    [Marketing] Fetching Friday – 25 Posts on Marketing and Productivity
    Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer by Eric Murphy. Search Engine Marketing. Social Media Marketing. Free Facebook Tools Marketers Should Consider by Jason How. Twitter & Google+: Your New Content Marketing Strategy by Dustin W. The post Fetching Friday – 25 Posts on Marketing and Productivity appeared first on Kikolani. by Rand Fishkin. Stout -. Productivity.
    [Marketing] How to Create Winning Content & Measure Results
    'When it comes to online marketing, many of us continue to hear that content is still King and with over 60  trillion web pages  on the internet, it appears as though the deck is stacked against us. Don’t gamble with your important content marketing strategies online. Blogging Content Creation Content Curation Content Marketing Content Strategy Copywriting SEO But there are many ways to help increase the odds in our favor and get more out of our online content. Crafting the Best Content. Tools for Analyzing Results Using Metrics. Image source . Piwik. StatCounter.
    [Marketing] 5 Ingredients of Effective Lead Nurturing
    In fact: 79% of marketing leads never convert to sales. The social web has changed how brands communicate, and buyers are increasingly wary of overt, outbound marketing efforts. Personalization may sound like a lot of work, but the right marketing automation platform can make it simple and scalable. Your Strategy Should Be Multi-Channel Is your email marketing robust, while your social presence is on life support? Mobile-friendly marketing is becoming more and more important. 'Contact information is easy to get, but how do you turn a lead into a customer?
    [Marketing] When Content Marketing Lets You Down
    'Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. This is a classic case of being let down by content marketing. When Content Marketing Lets You Down is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn When Content Marketing Lets You Down. Content Marketing Shonali Burke content marketing enewsletter permission marketing The hot new kind on the PR block. It’s all the rage these days, isn’t it? ” they say. Not cool.
    [Marketing] Paid Social Campaigns vs Paid Search
    'One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. If your business isn’t exploring the potential of social media marketing you should seriously consider why you have limited your outreach. Target users within the network you want them to share in (eg. Facebook contest where sharing gives extra entries should be on Facebook.). Advertise Where Your People Are.
    [Marketing] The Pinterest Buy Button Might Rock Your Ecommerce
    Social Media Strategy increase conversion rate monetization pinterest Social Media Marketing social media strategy social referrals 'Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. According to reporter Jason Del Rey, merchants could be able to start limited testing in as little as three months. With more than 70 million monthly users, Pinterest is easily one of the largest and fastest-growing social networks around. What Can You Do Now? Add a call to action for an 80% increase in engagement.
    [Marketing] The Spin Sucks Inquisition: Dwayne Alicie
    He went off and did it and then got a global marketing job at Concur , which he loves. Marketers need to examine their relationship with the word “content.” It’s a lie that builds a wall between you and your audience when what you really need is an honest flow of information back and forth so that you can constantly improve your offering to meet the market’s needs. am a firm believer that marketing is actually a force for good in the world. Marketing, specifically promotion, helps connect people to things that make their lives better in some way. ll text back!
  • DEVUMI  |  FRIDAY, FEBRUARY 20, 2015
    [Marketing] How to Increase Twitter Engagement Levels – Get Active!
    Twitter content marketing hashtag marketing online marketing social media marketing twitter marketing twitter marketing strategy 'Everyone using the 140 character or less platform wants higher Twitter engagement levels. Unless you’re, say, Justin Bieber, you have to actually work for your Twitter engagement. This guide will help you work smart, and show you what will actually increase your engagement levels for the long haul. First, I’m not going to be so boring that I say “use hashtags and links.” will also be throwing some actual examples in. there!
    [Marketing] Podcasting for Events: How to Create Valuable Content and Networking
    Get Weekly Marketing Updates. Craigs’s Top Sales or Marketing Advice – Request LinkedIn recommendations. If you enjoyed this episode of This Old New Marketing podcast, please  head over to iTunes  or Stitcher to leave a rating, write a review, or subscribe. About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. 'Listen to the Episode Below (0:42:18). Download. iTunes. Stitcher. SoundCloud. Discover What is New for Business.
    [Marketing] Matters of Time
    Business & Marketing 'Time has been an important factor that influences everyone on a daily basis. It influences people of all ages in a variety of different ways. Technology can help people and businesses with keeping time and understanding how quickly it moves. Scoring Time. Time has been a major factor in sports games for a number of years. Every day, children and adults look at clocks in order to determine when a game starts, how long it has been going on and when will it end. clock can answer questions quite simply. It can encourage more plays to occur in a brief moment.
    [Marketing] Weather-Based Marketing
    'How to successfully use “Weather-Based Marketing” in the #Blizzard(s)2015 through AdWords, promotion of relevant products, and real-time engagement. The post Weather-Based Marketing appeared first on. Marketing #blizzard2015 Advertising Google AdWords marketing Real Time Marketing Weather
    [Marketing] 5 Principles of Pay-Per-Click Advertising That Actually Works
    How To Tips Virtual advertising methods marketing pay-per-click tips 'Traditional advertising wasn’t particularly effective even during its golden age – i.e., most of the 20 th century. Most traditional advertising methods work according to ‘spray and pray’ method – they try to cover as many people as possible and hope for the best. When compared to that, pay-per-click offers fantastic value for money – especially today, when people are getting more and more indifferent to advertising they are too used to. 1.      Delegation. 2.      Very Specific Landing Pages. 4.      A Lot of Testing.
    [Marketing] Communications Planning: Why More is Not Better
    The “Everyone’s my market” trap : Sometimes the problem is not necessarily in the tactics, but in losing focus on who you are targeting. The “everyone’s my market” mentality is only effective for those who created air or water. Communication Planning communications planning communications strategy Email Marketing Metrics Social Media target market 'By Laura Petrolino Effective communications planning provides a roadmap for exactly what you should be doing in your communications outreach. and then some. d run my sprint intervals.
    [Marketing] Proofread Or Pay The Consequences
    One of the nicest things about digital marketing is the fact that I can go back to something that was written and fix my mistakes. 'Have you seen the term, “Grammar Nazi”? It’s generally used in a slightly derogatory way when one of the people who care about language point out flawed application of its use. Some people don’t care about mistakes in grammar, the wrong use of a word, or where an apostrophe is placed. But many do. The reason why it’s important in business is that mistakes erode your authority. Spellcheck Is Sneaky and Not To Be Trusted.
    [Marketing] How to Give Your Content Marketing Strategy a Complete Makeover
    'Now that just about everybody and their brother has finally caught on to the content marketing trend, it’s about time you began doing something that sets your content apart from the others. Now is as good a time as ever to rethink your content marketing strategy, give your consumers more of what they love, turn some things upside down, and completely makeover your content marketing strategy. There are multiple ways to measure value and see if it’s considered “worthy of value” to your consumers—in content marketing we call it social currency.
    [Marketing] 3 Types of Software Nonprofits Should Be Using
    But selecting and implementing the right software for your nonprofit is a difficult process, especially now that there are hundreds of vendors in the market. Marketing Automation Software. Marketing automation (MA) provides organizations with a way to more effectively market and automate communications, like donor outreach. There are a lot of misconceptions about MA software, so be sure to thoroughly compare different marketing automation vendors before making a purchase. 'Guest post by Jenna Puckett. ————-. Project Management Software.
    [Marketing] How Top Brands Are Using Cinemagraphs for Unexpected Social Content
    Social Media Case Studies animated gifs cinemagraph digital marketing social content Social Media Marketing visual content visual engagement visualization 'While cinemagraphs aren’t exactly new, more companies are embracing the power of these mesmerizing GIF/video hybrids to generate engagement on Facebook and Instagram. Partly due to their creative nature, but also in response to Facebook’s autoplay video and Instagram’s ability to play videos on a loop, the end result offers a powerful incentive to test this medium in your visual content mix. Image via Ann Street Studio. Chanel.
    [Marketing] 5 Reasons Your Mobile Strategy Isn’t Working
    Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design 'Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.
    [Marketing] Real-Time Translation Software: Will it Change Marketing?
    Real-Time Translation Technology The new real-time translation technology from Skype presents myriad opportunities to innovative marketers. Real-Time Translation and Marketing Opportunities From a marketing perspective, you can’t use this kind of technology to translate sales copy directly into foreign languages, but you can use it to communicate with an overseas marketing team. If you are trying to penetrate a developing overseas market via online content , you need to localize. For decades the world has dreamt of the kind of technology depicted in Star Trek.
    [Marketing] 4 Social Media Marketing Tips to Use in 2015
    'Nobody can ignore social media marketing anymore, but very few actually understand how to approach it. It is especially important in case you sell physical goods – after you’ve created a decent Instagram following , you can use it to showcase your items and persuade people to do your marketing for you. New social networks seem to spout up like mushrooms and it remains to be seen if any of them will be successful or survive at all – but marketers cannot ignore them, especially if they are aimed at their target audiences. Pay Special Attention to Instagram. Diversification.
    [Marketing] HR’s Role in Culture #culturechat
    How does HR play with Marketing in terms of verbalizing and defining a company’s culture? 'Ready for this week’s # culturechat ? Biweekly Thursdays at 1 pm ET , hosted by yours truly , @jamienotter and our awesome friends at @ingoodco. This week, we’re talking about HR’s role in company culture. Should it be HR’s responsibility to hire for culture fit? How else should HR make explicit what your culture is? These and other awesome questions will be explored on Thursday at 1 pm ET. A must if you have any interest in the power of company culture!
    [Marketing] Dark Social – We Only See The Tip of The Social Media Iceberg
    Community Management Content Marketing Facebook Guidelines I forgot to categorize Infographic Marketing & Communication Mindjumpers Research/Study Social Media Social Media Marketing Tips 'A recent report from Radium One shed some light on the concept of “Dark Social”. dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social? Challenge. Short URLs.
    [Marketing] Dark Social – We only See The Tip of the Social Media Iceberg
    Community Management Content Marketing Facebook Guidelines I forgot to categorize Infographic Marketing & Communication Mindjumpers Research/Study Social Media Social Media Marketing Tips 'A recent report from Radium One shed some light on the concept of “Dark Social”. dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social? Challenge. Short URLs.
    [Marketing] 522 – What is the Experience Economy?
    No worries, today I am talking to Joe Pine who has been on the show before talking about Infinite Possibility one of my all time favourite books to get you thinking about how the world of customer experience is changing , and how to create customer value through experience marketing. 'Heard about the experience economy yet don’t really know what it is or how to incorporate into your business? What is the difference between great service and a customer experience? What does a customer feel when they enjoy an experience rather than customer service? How to measure customer sacrifice.
    [Marketing] Are Field Salesmen Dead?
    But most distributors today focus on either a market (Electrical, Plumbing, Construction, etc.) 'I recently read an article in Industrial Distribution Magazine by Justin Roff-Marsh that basically said that the industrial distributor field salesman, as we know it, is DOA. don’t know what planet he was born on, but it wasn’t this one! If he was, he would realize that to survive against the big national brands, they must have a unique selling proposition and a strong brand promise. Granted, if you’re a general line house, your survival rate isn’t good.
    [Marketing] How Better Content Can Help Your Sales Team Close More Deals
    The modern sales rep needs the support of a well-designed and targeted content marketing plan. 'Your sales team needs your content to work hard for them today. It''s tough being a sales rep in today’s environment especially if you are selling B2B services. Key contacts are safely cocooned in an almost impenetrable anti-sales fortress. Simply having tough skin and persistence isn’t getting the job done. Social Media
    [Marketing] Marketing and Email Signatures: A Love Story
    Let’s explore a marketer’s relationship with the corporate email signature. Like a grade school girl being chased and teased by the boys at recess, the marketer first views the signature as simply annoying. When it comes to the employee email signature, most marketers tolerate the daily annoyance of inconsistent, off-brand employee email signatures. But when a savvy marketer turns the nuisance into an opportunity, beautiful things happen. Let’s compare the marketer and their the email signature to Billy and Jill by looking at a few stages of the relationships.
    [Marketing] Don’t Just Take Our Word For It!
    When Millennials Take Over reveals what Generation Y can teach us all about creating organizations with stronger cultures and expanded influence in the market. Ari Lightman, Professor, Digital Media and Marketing, Carnegie Mellon University. Shama Hyder, CEO of the Marketing Zen Group and author, The Zen of Social Media Marketing. 'I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. The pre-order page on Amazon is now live! The  Kindle version too! We’re
    [Marketing] Is Shazam the Future of Mobile Marketing
    Are we about to finally crack the mobile marketing code? ” Then, much of what you’re doing as a business owner is giving discounts to people who already love you or already are coming into your store, which is okay, but it’s certainly not the Holy Grail of marketing. This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. 'Image via BigStockPhoto.com. Get all JayToday episodes at [link]. iBeacons are about to hit the mainstream in the United States. Fantastic, right? Fantastic.
    [Marketing] Join Hessie Jones for a Special Author Q&A Today
    She’s also the proud co-author, with Daniel Newman , of her very first book— Evolve: Marketing (^as we know it) is Doomed. No, it’s not a zombie marketing book. As Hessie herself has said: Many of our peers in marketing and the agency world have not evolved with the needs of business today. If you’re a marketer, this book provides a really nice overview of how marketing as a whole has evolved—and is still evolving. The role of marketing is expanding, and along with it, best practices must be transformed. 'By Lindsay Bell. Hessie Jones.
    [Marketing] Social Media Data Analysis: How to Build your Plan
    'The Devumi blog is chock full of ideas to help move your social media marketing forward. This is a sign to me that I need to work more on either language in them, or if I can’t get the numbers up, shift my focus on advertising them to another type of online marketing. Facebook Twitter YouTube facebook marketing hashtag marketing social media marketing twitter marketing twitter marketing strategy youtube marketing How you can make a bit of sense of all this is through social media data analysis. personally use Google Docs.
    [Marketing] Rumors arise that Apple is building a car
    The company has been known to explore technologies and build prototypes that never actually make it to the market; the long-rumored “iTV” television still hasn’t arrived, and may never. Carmakers will slowly build the market for autonomous cars by first releasing connected and partially automated cars,” the auto industry source said. 'Patrick Kulp from Mashable reported that after months of rumors, it seems increasingly clear that Apple has an electric car in the works. “Fully automated driving is an evolution. Thumbnail courtesy of shutterstock.com.
    [Marketing] Making Waves: The @SocialEmployee in Action at MIT Sloan and The Boston Globe #SocBiz
    Just ask Martyn Etherington (@ Etherington_CMO ), Chief Marketing Office at Mitel (@ Mitel ), who over the past year used our best-selling book, The Social Employee (McGraw-Hill, 2013), as a template to transform his organization from the inside out. This sparked a new understanding within the brand of how their products were used—and ultimately how they could communicate value when those products went to market. The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars.
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