• TWIST IMAGE  |  SUNDAY, DECEMBER 4, 2016
    [Marketing] Massive Non-Obvious Trends For 2017 With Rohit Bhargava - This Week's Six Pixels Of Separation Podcast
    My friend,  Rohit Bhargava is a "non-obvious" trend curator, founder of the Influential Marketing Group , and an expert in helping brands and leaders be more influential. Rohit has advised hundreds of global brands and also teaches marketing at Georgetown University. digital marketing. digital marketing agency. digital marketing blog. influential marketing group. marketing. marketing blog. marketing podcast. Episode #543 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. In a word: awesome.
  • SOCIALTIMES FACEBOOK  |  FRIDAY, DECEMBER 2, 2016
    [Marketing] Snapchat Discover, Meet Facebook Collections?
    Facebook Snapchat advertising Alex Heath Business Insider Buy Collect collections discover Entertainment images listicles Lists Marketing Media News News Feed Photos Publishers retailers Snapchat Discover Videos WantNext up on the list of Snapchat features cloned by Facebook  is Collections, the social network’s take on Snapchat Discover. Alex Heath of Business Insider  reported that Collections, much like Snapchat Discover, will bring news, listicles, videos and other content curated by media partners to Facebook’s News Feed. That initial test was shelved later that month.
  • SPROUT SOCIAL  |  FRIDAY, DECEMBER 2, 2016
    [Marketing] #SproutChat Recap: Best Practices for Distributing Content From Brand Advocates
    Marketers know that content drives traffic. Creating a successful content marketing distribution strategy is essential for success. A1: Start your content distribution efforts with the marketing team, but don’t stop there! A1: Should start with marketing. Social media marketers can likely name five individuals who are already acting as a champion for their product, brand or content. But figuring out which social channels’ content should be distributed on and how it should be shared can be a challenge. SproutChat https://t.co/4lIOgM2usV. 4lIOgM2usV.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 2, 2016
    [Marketing] The 15 Best Business Books Of 2016
    What is the best way to champion new ideas, go against the grain, battle conformity and drive it to market? digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. The time has come. What have you been reading? From my side of the bookmark, 2016 saw a slew of new and interesting business books for us to devour. Here are my personal top fifteen business books of 2016. in alphabetical order. The Age of Discovery - Navigating the Risks and Rewards of Our New Renaissance by Ian Golden and Chris Kutarna. Few can.
  • SIMPLY MEASURED  |  FRIDAY, DECEMBER 2, 2016
    [Marketing] The Weekly Digital Marketing Round-Up
    The digital marketing world is evolving quickly. In 2016, Influencer Marketing Went Mainstream. According to  Linqia ‘s report, of the 170 marketers surveyed, 86% said that they already work with influencers. Nearly 94% reported that influencer marketing was an effective part of their overall marketing strategy. 89% of marketers surveyed are happy with the authentic brand content created by social media influencers. 78% of marketers surveyed say that determining ROI is their top influencer marketing challenge. We’ve got you.
  • SPROUT SOCIAL  |  FRIDAY, DECEMBER 2, 2016
    [Marketing] Engage With Your LinkedIn Company Page Network From the Smart Inbox
    From marketing and content teams managing the content calendar to social media and community managers engaging with comments left on their Company Page posts, everyone is involved in optimizing your business’ impact. Create and apply tags to incoming comments to organize and track messages pertaining to campaigns, events or marketing efforts. With more than 450 million members , LinkedIn® has swiftly solidified itself as a global community of professionals. Sprout is excited to announce the next step in our LinkedIn® integration. Engage With Thought Leaders in Your Network.
  • BLUE FOCUS MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Marketing] How Can Social Leaders Energize Social Employees?
    This chicken-and-egg question has been hounding marketers for years now. Branding Employee Branding Marketing Social Business Social Executive The Social EmployeeLike any good program, social employee advocacy requires dedicated leaders to succeed. Which came first: The social employee advocate or the social leader? On the one hand, you can’t become a social leader until you’ve learned the ropes of employee advocacy. On the other hand, […].
  • KATIE LANCE  |  THURSDAY, DECEMBER 1, 2016
    [Marketing] [Webinar Replay] Content for Real Estate: Build Your Brand, Your Audience and Your Business
    In this special webinar hosted in partnership with Adwerx we covered keys for a successful content strategy for real estate including: Why your real estate business needs a content marketing strategy. Do you have a content strategy in place to move your real estate business forward in 2017? Search engine optimization (SEO) basics. How to build a blog that works. Best practices for distribution – how to get your content out there! Tools and tips for planning, creating and curating hot content.
  • SIMPLY MEASURED  |  THURSDAY, DECEMBER 1, 2016
    [Marketing] How Amazon Ruled Social Media Conversations on Black Friday and Cyber Monday 2016
    It’s now vital for marketers to strengthen their e-commerce game. 2. Since this is obviously an integrated digital marketing campaign , these initiatives are also reflected on Amazon’s website, where consumers can see deals of the day and “watch” upcoming deals. We are well into the shopping season for 2016 and just closed out two of the biggest shopping days of the year: Black Friday and Cyber Monday. With retailers like Amazon and Walmart extending the dates for deals and sales, we should all have been able to knock a few things off our shopping lists. k0kh6b197O.
  • KATIE LANCE  |  THURSDAY, DECEMBER 1, 2016
    [Marketing] Top 5 Webinars of 2016
    Ready to take your Facebook marketing to the next level? This year we had the pleasure of partnering with many amazing companies to host webinars on a variety of topics. We also hosted several KLC webinars on everything from Facebook ads to content strategy. While it’s hard to choose just a few favorites, today I wanted to share five of our top webinars from 2016. GetSocialSmart: Facebook Ads from Katie Lance on Vimeo. In this webinar I shared best practices for honing and creating your Facebook Ad strategy for real estate.
  • SIMPLY MEASURED  |  THURSDAY, DECEMBER 1, 2016
    [Marketing] The 3 Types of Social Media Metrics That Matter to You
    Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws marketers to the field and it is no different when applied to social media marketing. Well-defined metrics allow marketers to defend their efforts, push for greater budgets, track progress, and optimize for continued success. 2017 Digital Marketing Predictions From the Experts Download. These metrics provide the structure from which marketing is going to be defined. Business Metrics. Performance Metrics.
  • SOCIALTIMES FACEBOOK  |  THURSDAY, DECEMBER 1, 2016
    [Marketing] Facebook Analytics for Apps Adds Time Zones, Hourly Charts
    For example, if your business is featured in the news or if you run a print ad in a given market, you can see if it causes a spike in activity. Apps Facebook advertising analytics Analytics for Apps Events Hourly Charts Insights Last 24 Hours Marketing Metrics Tianqi Li Time Intervals Time ZonesFacebook added two major features to its Analytics for Apps  Thursday: the ability to set time zones and view data by hour of the day. The social network also added an option for “last 24 hours” in Analytics for Apps’ date picker and the ability to break down reports by time interval.
  • SOCIALTIMES FACEBOOK  |  THURSDAY, DECEMBER 1, 2016
    [Marketing] NFL Teams on Facebook, Twitter and Instagram, Weeks 10-12
    Social marketing firm Unmetric  analyzed all of the NFL teams on the three social networks from Nov. The Dallas Cowboys ’ 10-1 start to the 2016 National Football League  season has not gone unnoticed on Facebook, Twitter and Instagram. through 28, using its cross-channel reports , and it found that the Cowboys retained their lead in Facebook audience size and also finished first in Facebook engagement, Twitter growth, Twitter engagement and Instagram growth. The Arizona Cardinals  posted the highest growth on Facebook during the time period analyzed by Unmetric.
  • SOCIALMEDIA.BIZ  |  THURSDAY, DECEMBER 1, 2016
    [Marketing] ‘Fourth Transformation’ book: Brace for impact
    It’s easily their best, most accomplished and most important book. (I reviewed their last book , “The Age of Context,” here in 2013.) As the authors explain, following a terrific foreword by social marketing superstar Gary Vaynerchuk, the new computing age we’re about to enter follows the eras of the mainframe, the personal computer with its graphical point-and-click interface, and the mobile device era that kicked off with the launch of the iPhone in 2007. Book review: A clear-eyed look at the mind-blowing changes in spatial computing dead ahead. My rating : ☆☆☆☆☆. Oh yes.
  • SPIN SUCKS  |  THURSDAY, DECEMBER 1, 2016
    [Marketing] A 10-Step Approach to Launching Your First Influencer Marketing Campaign
    Launching your first influencer marketing campaign and don't know where to start? Fear not, Evan Asano has a 10-step approach to help you launch a successful influencer marketing campaign. The post A 10-Step Approach to Launching Your First Influencer Marketing Campaign appeared first on Spin Sucks. Related Stories Develop a More Engaging Content Strategy with Influencers How to Better Define Your Buyers to Boost Engagement Online Four Email Drip Campaigns to Extend Your Communications Program.
  • SIMPLY MEASURED  |  THURSDAY, DECEMBER 1, 2016
    [Marketing] This Holiday Season: Celebrate Your #DigitalFam With Us!
    This holiday season, with social attribution, we’re thrilled to welcome a new, more sophisticated social marketer into the #DigitalFam. To celebrate this milestone, from now until December 15th, we’re challenging you to snap a pic with someone (or more than one…the more the merrier) from your very own digital marketing family. What a year it has been for social media–from the introduction of Snapchat Memories and Instagram Stories, to the expansion of live video and new character limits on Twitter. Sounds great, right? So get in the holiday spirit! Social Media
  • SOCIALMEDIA.BIZ  |  THURSDAY, DECEMBER 1, 2016
    [Marketing] The more the messier for search success
    Y ou need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Unfortunately, all this esprit de corps  is mostly wasted in your pursuit of search engine optimization (SEO) ranking and in your content marketing campaigns. And then Google gets in there, indexes, and maybe gets lazy, doesn’t come back in a couple-few days later, doesn’t care too much about the diff  between initial draft written by a PR and marketing professional. Leave everything else as close to as-is as possible. Please.
  • SPROUT SOCIAL  |  THURSDAY, DECEMBER 1, 2016
    [Marketing] Interaja com sua rede de páginas da empresa no LinkedIn usando a Inbox inteligente
    Desde equipes de marketing e de conteúdo que gerenciam o calendário de conteúdo para redes sociais até gerentes de comunidade que interagem com comentários deixados nos posts da Página da empresa, todos estão envolvidos na otimização do seu impacto nos negócios. É por isso que as ferramentas de colaboração do Sprout trabalham para facilitar a comunicação entre sua equipe, a fim de melhorar a comunicação social da sua marca. Crie e aplique etiquetas aos comentários que chegam e, assim, organize e monitore mensagens pertencentes a campanhas, eventos ou esforços de marketing.
  • SPROUT SOCIAL  |  THURSDAY, DECEMBER 1, 2016
    [Marketing] Interactúa con la red de la página de tu empresa en LinkedIn desde la Entrada inteligente
    Desde los equipos de marketing y contenido que administran el calendario de contenido hasta los gerentes de redes y comunidad social que interactúan con comentarios que dejan los usuarios en las publicaciones de la página de la empresa; todos trabajan para optimizar el impacto de tu empresa. Crea y aplica etiquetas en comentarios entrantes para organizar y realizar un seguimiento de los mensajes relacionados con las campañas, eventos o esfuerzos de marketing. Con más de 450 millones de miembros , LinkedIn® se consolidó rápidamente en una comunidad global de profesionales. Españo
  • DEVUMI  |  THURSDAY, DECEMBER 1, 2016
    [Marketing] 1 Million YouTube Views: How Much YouTube Pays for this Milestone
    Every online marketer will tell you how important amassing views on YouTube is to make it big on the site. But what is 1 million YouTube views really worth, and how does it actually impact the success of your online marketing? Resource YouTube Make money online video marketing youtube marketing youtube strategy youtube video marketingMany put ‘the magic number’ for each video at 1 million YouTube views. This […]. The post 1 Million YouTube Views: How Much YouTube Pays for this Milestone appeared first on Devumi.
  • TWIST IMAGE  |  THURSDAY, DECEMBER 1, 2016
    [Marketing] The Life And (Working) Times Of Millennials
    With that, Sinek took part in Inside Quest , which is a great content marketing platform created by Quest Nutrition that features the company's Co-founder and President, Tom Bilyeu , as the host. How will public markets keep pushing on, when the workforce doesn't see revenue and pure wealth as the main reason to do something? content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. You can't flick a screen these days without reading something about Millennials and the workplace.
  • SOCIALTIMES TWITTER  |  THURSDAY, DECEMBER 1, 2016
    [Marketing] Whose Data Is It Anyway?
    Devon Wijesinghe is CEO of influencer marketing solution Insightpool. Privacy/Security Twitter aclu American Civil Liberties Union Anti-Semitism Data Devon Wijesinghe Facebook Geofeedia geolocation Geotagging gmail Google Google Maps influencer marketing Influencers Insightpool Journalists law enforcement Location Media police Public Data Racism surveillance threats trafficThis might be the year we all broke Twitter. On the other hand, when the police patrol Twitter looking for criminal activity , that raises red flags, as well. This is a tough one. Privacy vs. convenience.
  • SOCIALFISH  |  THURSDAY, DECEMBER 1, 2016
    [Marketing] Hot Association Jobs – December 1
    Here are some of the most interesting jobs you can find via the  SocialFish job board !  We focus on jobs in  social media ,  marketing ,  communications ,  PR ,  advocacy ,  digital  and  technology. Marketing Manager ,  Climbing Wall Association –  The marketing and communications manager will be responsible for the promotion and growth of the association through leadership of its marketing and communications efforts. The position reports to and works under the general supervision of the Director of Membership and Marketing. Hurry! photo credit ).
  • AGORA PULSE  |  THURSDAY, DECEMBER 1, 2016
    [Marketing] 5 Facebook Ad Types That Improve Mobile Engagement
    Through my testing, you will avoid committing common mistakes on mobile advertising that may erode your marketing efforts on social media. 1. Facebook rolled out a very useful tool for marketers, one that allows you to compare two or more Facebook audiences with the aim of quantifying their percentage of overlapping. Thanks to this tool, you can identify specific audiences that may be responsive to your ads, hence maximizing the results of your marketing efforts. He is a fan of social advertising, marketing automation and kayaking. Messenger Destination Facebook Ads.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Marketing] Content Marketing: The Thirst for the How
    How can social marketers learn to stop dreaming and start doing? Branding Content Marketing Employee Branding Lynda.com Social Media Marketing The Social Employee Workshops & Training
  • SIMPLY MEASURED  |  WEDNESDAY, NOVEMBER 30, 2016
    [Marketing] Digital Marketing Predictions from the Experts: 2017 Edition
    We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017. What is your digital/social marketing prediction for 2017—in three sentences? Brands will look deeper into the two ends of their marketing funnel and how social can influence these elements. Cost-of-acquisition and retention/lifetime value will become stronger indicators of social media marketing success, as they tie together to two of the most important business objectives.
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Marketing] The Mobile Commerce Chicken And Egg Conundrum
    If brands are ever going to actualize their true market opportunity, the time has come (and, maybe, passed) to ensure that your mobile experience is not a watered-down version of your desktop website, or a responsive design without the usability and experience that mobile does provide. chief marketing officer. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. This was a big week for shopping. Obviously, this is even-more closely monitored, as it also provides a peek into the wealth of nations. Period.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Marketing] 5 Signs Your Employee-Driven Content Marketing is Flourishing
    Employee-driven content marketing flourishes when culture and authenticity are front and center Every brand needs great content for their digital marketing strategy to work, but that’s only part of the equation. Branding Employee Branding Marketing Social Business The Social Employee Workshops & TrainingHow is your brand sharing that content, and what kinds of conversations is it sparking in the digital bazaar? If good content is the […].
  • SPIN SUCKS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Marketing] The Business Benefits of Not-Com Domain Names
    As marketers, a polished and professional website is arguably the single most important promotional tool in your arsenal. Your website is the first chance you have to make an impression on your prospective clients or customers. Maris Callahan looks at how brands create meaningful and memorable homes on the Internet. The post The Business Benefits of Not-Com Domain Names appeared first on Spin Sucks. Related Stories Why You Must Make Agency Specialization a Priority How the Presidential Election Affects Communicators Sexism is Alive and Well at This Year’s PRSA Conference.
  • SOCIALMEDIA.BIZ  |  WEDNESDAY, NOVEMBER 30, 2016
    [Marketing] We live in the age of the “Next Big Thing”
    F rom from  Old School is New School by Nate Paul : The latest and greatest smartphones are released every twelve months, rendering the last model about as useful as a paperweight (if you believe the marketing hype).  An entire industry has been built around Silicon Valley’s cult of disruption, a belief that we should always be replacing our old way of thinking and doing with new and exciting ideas. In hot markets like today, in which unicorns and pre-revenue billion dollar valuations grab all the headlines, it’s easy to lose sight of the basics. when I was in high school.  The
  • SPROUT SOCIAL  |  WEDNESDAY, NOVEMBER 30, 2016
    [Marketing] Twitter Tips for Your Business to Follow Into 2017
    They have a history of engaging with you and are likely to be receptive to future marketing. For each new product release, consider adding a video or GIF to the marketing checklist. When 75.3% of people make a purchasing decision because of what they’ve seen on social media, you need to make sure your Tweets stand out from the crowd. Twitter’s algorithmic timeline favors highly engaged Tweets over new Tweets. Tweets used to last only for a few hours in a user’s timeline. This is encouraging for companies, since it entices you to create and share high-quality content. SproutChat.
  • WAXING UNLYRICAL  |  WEDNESDAY, NOVEMBER 30, 2016
    [Marketing] The True Value of Storytelling: Nail your Brand Narrative
    In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Before you jump straight into your new advertising strategy, remember that storytelling in the context of marketing isn’t just about producing a narrative – it’s about describing your brand across multiple channels using different tools and methods. Cadbury consistently occupies one of the top spots for the “best storytelling brands” on the market today. Relationships are solid gold to a marketer.
  • BUFFER SOCIAL  |  WEDNESDAY, NOVEMBER 30, 2016
    [Marketing] 37 Free Marketing and Social Media Classes to Elevate Your Skills Today
    When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. It’s enough to wonder … Where can you go for the best, most useful marketing information? I’ve had the chance to test out and research a huge amount of resources, and I’m excited to share with you 37 free marketing and social media classes that you can enroll in to upgrade your skills across the board. .
  • RAZOR SOCIAL  |  WEDNESDAY, NOVEMBER 30, 2016
    [Marketing] How advanced marketing automation tactics can increase sales
    In this article, we take a look at some of the advanced automation that is provided by one of the top European marketing automation providers,  SALESmanago. We need to think about social media as part of our overall marketing solution not a separate island. RFM-based marketing automation. Most marketing automation platforms are focussed on B2B and are not really designed for B2C environments. SALESmanago call this customer value marketing.  By providing RFM-based information, online stores can increase the average value of their customers. See the next point!
  • PROBLOGGER  |  WEDNESDAY, NOVEMBER 30, 2016
    [Marketing] How to Create Consistently Valuable Content for Your Blog
    Research by the Content Marketing Institute conducted in 2014 shows that roughly half of the B2B bloggers in the United States have trouble pinpointing the value of their content. Alexander Novkov is Marketing Expert at Kanbanize where he specializes in content marketing and social media. Doing something of value is a basic motive that drives us in doing pretty much anything in our lives. Writing is a passion and there is a little art in every piece of content we create, irrelevant of the topic or the reason why we put the words in this sequence on the sheet in front of us.
  • SPIN SUCKS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Marketing] Four Email Drip Campaigns to Extend Your Communications Program
    Email drip campaigns feel like they should be left to, well, the email marketers. Related Stories Build Your Email List with These Growth Hacks This is Why Your Customers Ignore Your Emails How to Execute Email Marketing that Doesn’t Look Like Spam. Email Marketing Marketing activecampaign email campaigns email is dead HubSpot infusionsoft jack bauer Mailchimp orbit media PESO model saneboxBut Gini Dietrich proves they belong in the communications plan. Here are four examples that will extend your public relations efforts.
  • AUDIENSE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Marketing] Quick replies and welcome messages bring personalised communication opportunities for all
    Blog Platform Blog Social Media Strategy Twitter MarketingIt’s commonplace these days for individuals to instigate a conversation with a company viaTwitter. Often, it seems to be a customer service question: an initial, public approach from a customer that usually switches to Direct Message immediately after the ‘one tweet each’: “@company I’ve got a problem with…”, “Sorry to hear that, @customer, will you DM me the details…?”. And, by and large, companies enthusiastically work to resolve issues to the satisfaction of both sides. You can read Twitter’s full blog post here. ypLYVntSQ7.
  • AGORA PULSE  |  TUESDAY, NOVEMBER 29, 2016
    [Marketing] Can You Really Use Twitter for Sales?
    Chuck Frey , director of content marketing at Cultivate, offers a description about these Twitter ads: “Promoted tweets are written like normal, unpaid tweets, but advertisers purchase the ability to reach a wider group of users or to spark engagement with their followers…As with unpaid tweets, viewers can retweet, forward, and reply.”. tweet can often be an invitation for help, but it’s never a request for hard sell,” writes Carl Henderson , a social media and content marketing manager for Salesforce in the UK. So is it really possible to use Twitter for sales?
  • THE SOCIAL MEDIA HAT  |  TUESDAY, NOVEMBER 29, 2016
    [Marketing] Facebook Makes It Easier For You To Find Great Live Video Broadcasts
    Find out what it means for both users and marketers Facebook has added a Video Feed for its mobile users to help with viewing and discovering video.
  • TWIST IMAGE  |  TUESDAY, NOVEMBER 29, 2016
    [Marketing] Waze Does Display Advertising Right
    Few were around selling banner ads when they first came out, like I did. I was on the front lines of the dot com boom, bust and echo. I was there when search engine marketing first became a thing. I was there when the IAB came online, and standards became part of the formalization and validation of this advertising channel. This was before search engine marketing became the online advertising juggernaut that it is. Still, consumers are pushing back with ad blocking, and marketers need a place to park the massive ad spend from dollars that are shifting over to digital.
  • SIMPLY MEASURED  |  TUESDAY, NOVEMBER 29, 2016
    [Marketing] How to Increase Content Discovery on Facebook, Instagram, and Twitter
    If nobody sees the content that your marketing team labored over for days and days, does it ever really get made? For For marketers, making effective and powerful content is the holy grail of success. But, But, all too often, marketers are disappointed by the content’s performance. This might seem obvious, but many marketers and brands lose sight of the value of a share. This is not a function of quality, but of discoverability. So, So, what can you do on social to make sure your content gets seen? Here are a few tips for Twitter, Facebook, and Instagram.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, NOVEMBER 29, 2016
    [Marketing] Facebook Creative Hub Opens Its Doors
    The Facebook Creative Hub  that the social network announced at the Cannes Lions International Festival of Creativity  in June is now available to “the entire global advertising and marketing community.”. Creativity is a critical component of building successful mobile marketing, but it can be difficult for the creative community to stay up to date with quickly developing technology. Facebook said in a Facebook for Business post  that it has been testing Facebook Creative Hub with more than 30 agencies since announcing it at Cannes Lions. All you need is a Facebook user account.
  • SOCIALTIMES TWITTER  |  TUESDAY, NOVEMBER 29, 2016
    [Marketing] Twitter, Disney, People Team Up on Rogue One: A Star Wars Story Livestreaming Event
    Walt Disney Studios  president of marketing Ricky Strauss added: Disney and Lucasfilm are always seeking out innovative ways to tell great stories and engage with fans around the world. Twitter is teaming up with Disney  and People to exclusively livestream a special event tied to upcoming feature film Rogue One: A Star Wars Story, which hits theaters Dec. The magazine will host the livestream Friday, Dec. 2 at 10 a.m. PT/1 p.m. ET, and it will include never-before-seen content from the movie, as well as a live discussion and question-and-answer session.
  • PAM MOORE  |  TUESDAY, NOVEMBER 29, 2016
    [Marketing] 7 Top Personal Branding Goals To Develop Your Social Brand Strategy
    Tips to become the “go to” thought leader in your industry and local market or niche. How to tap into the power of influencer marketing more easily when you build your personal brand. Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? It’s a wonderful thing when you don’t have to sell to your customers, instead they contact you and are excited to business with you! They aren’t thinking “should I do business with this person or brand.” iTunes.
  • SPIN SUCKS  |  TUESDAY, NOVEMBER 29, 2016
    [Marketing] Content Marketing: Four Changes for 2017
    Do you know what content marketing success looks like in 2017? The post Content Marketing: Four Changes for 2017 appeared first on Spin Sucks. Related Stories Develop a More Engaging Content Strategy with Influencers Three Content Approaches that Dominate SEO Five Ways Content Marketing and SEO Can Work Together. Do you have a documented content creation process? How about the tools to help you succeed? Erika Heald tackles these questions and more.
  • BUFFER SOCIAL  |  TUESDAY, NOVEMBER 29, 2016
    [Marketing] Top Strategies for Taking Your Online Community Offline with Marketing Events – Stefanie Grieser [SSM019]
    How do you go from having no conference — from almost having no marketing team, just you being the 9th employee and one of the very first marketers — to a marketing conference of 1,000 attendees, acclaimed in your industry, a must-attend destination on the annual events calendar? We had the pleasure of speaking with Stefanie Grieser , International Marketing Manager at Unbounce , about the multifaceted strategies that go into marketing and growing one of the most successful marketing conferences in the industry. This episode is available on: iTunes.
  • BLUE FOCUS MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Marketing] What Makes a Good Social Employee?
    Employee Branding Lynda.com Social Business Social Media Marketing The Social Employee Workshops & TrainingBuilding a Culture of Social Employee Advocates After building an initial crop of first-wave social employee advocates, now what? Do you just tell them to cut loose on Twitter and see what happens? Maybe not just yet. Many social programs fail because they lack clear objectives, guidance, and buy-in. Before you cut your employees loose, […].
  • IGNITE SOCIAL MEDIA  |  TUESDAY, NOVEMBER 29, 2016
    [Marketing] 3 Ways Retailers Can Leverage Facebook Location Pages
    For example, Whole Foods Market Detroit used their location page to generate awareness of their Community Support Day. Facebook Marketing Local Social Media Media Buying Social Advertising Social Media Strategy Facebook Local Targeting Facebook Location Marketing Facebook Location Pages Facebook Pages Facebook targeting Location Advertising Location Pages Location Pages on Facebook Location Targeting location-based marketingOn Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Display Store Information.
  • SPROUT SOCIAL  |  TUESDAY, NOVEMBER 29, 2016
    [Marketing] 12 Ways to Use Instagram for Small Business
    Since Instagram marketing is still fairly new, some small businesses struggle to gain traction. Use Influencer Marketing. Influencer marketing is one of the best ways to quickly build up your Instagram following, particularly when you’re starting from scratch. Through  influencer marketing , you can connect with people with an established following and get exposed to their audience. In the past (pre-social media) influencer marketing required huge budgets to get athletes and actors to endorse your products. We all know the power of Instagram.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, NOVEMBER 29, 2016
    [Marketing] It’s Time to Take Facebook Seriously for Location Marketing
    What’s your location marketing strategy for Facebook? If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especially on-demand commerce at a local level. Like clockwork, Facebook has been signaling a very clear move toward local marketing year after year. Facebook’s local marketing tools aren’t just for retailers or restaurants. Facebook will only amplify its role as a location-marketing destination.
  • PROBLOGGER  |  TUESDAY, NOVEMBER 29, 2016
    [Marketing] 4 things I Learnt as a Blogger Working at an Influencer Marketing Platform
    This is a guest contribution from Sam Wright at techgirlblog.com. . I’d had my technology lifestyle blog for little over a year when I began working with an influencer marketing platform, connecting brands and bloggers on sponsored collaborations. My biggest learning from a blogger’s perspective after my first year at an influencer marketing platform has been that sometimes the blogger in me gets far too caught up in the creative. You’ll notice that most influencer marketing campaigns usually involve more than one blogger or creator. Content. Content. Content. THINGS.
  • SPIN SUCKS  |  TUESDAY, NOVEMBER 29, 2016
    [Marketing] The 2016 PR Trends…How Did the PR Industry Do?
    Related Stories Determine the Right Metrics for Your Content Marketing Content Marketing Most Certainly is Not Dead To Have a Content Marketing Strategy or Not…That is the Question. Communication Trends blab content marketing content marketing institute inner circle livestreaming madison logic MarketingProfs michael smart outbrain paid amplification Ragan Shonali Burke slack social pr tony gnau virtual realityIt's the time of the year that everyone and their brothers makes predictions for the following year. appeared first on Spin Sucks.
  • AGORA PULSE  |  TUESDAY, NOVEMBER 29, 2016
    [Marketing] The Ultimate Guide to More Social Media Shares
    Great marketers know their target demographic and target their social media sharing and content towards that individual. Knowing this information can guide you in your choice of voice, content and imagery towards your target market. The more you relate your content to your market, the more you’re apt to get juicy social media shares! 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. Tap Into Influencer Marketing. social media management Social Media MarketingFix Your WordPress Sharing. Gender. Country.
  • PROBLOGGER  |  MONDAY, NOVEMBER 28, 2016
    [Marketing] PB169: Single Author Blog to Multi Author Blog – How to Make the Transition
    This episode was actually stimulated by a question over at my Facebook page from one of our readers, Mantas, who said, “Hello, I know a lot of marketers and bloggers want to know: How did you attract so many people to write for DPS?” just did it all. I did all the writing, all the social media, all the marketing – everything. The first couple of years in my blog, I did all the writing. I did all the marketing. I did all the social media. I did all the community management as well. Transitioning From Single Author Blog to Multi Author Blog. ProBlogger Job Board.
  • TWIST IMAGE  |  MONDAY, NOVEMBER 28, 2016
    [Marketing] Facebookers Are 2.5 Times More Likely To Read Fake News Plus More - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away. morning show. Ugh. . brand. chom fm.
  • PWB MARKETING BLOG  |  MONDAY, NOVEMBER 28, 2016
    [Marketing] Paid advertising on Facebook: the boost your content needs?
    Is Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? In short: we WANT Facebook to keep the users happy so that we have an audience to market to in the first place. As Facebook continues to gather data on its users and adjust newsfeeds to keep them happy, it gives marketers access in the form of targeting tools to make sure we’re reaching the right people. Social media marketing is only as good as the content behind it. Analytics Marketing social mediaIn short, yes.
  • SPIN SUCKS  |  MONDAY, NOVEMBER 28, 2016
    [Marketing] Getting Your Content and PR Strategies on the Same Page
    When content marketing is done without coordination of a brand’s PR and overall message, it hinders on both sides. Related Stories Top Free Content Marketing Tools for Beginners You Can Measure Content or You Can Set Money on Fire Master Modern PR By Integrating the PESO Model. Instead of creating content only to get shares, you should approach it specifically with your company’s core values, message, and goals in mind. Zachary Evans has more. The post Getting Your Content and PR Strategies on the Same Page appeared first on Spin Sucks.
  • SPROUT SOCIAL  |  MONDAY, NOVEMBER 28, 2016
    [Marketing] Social Media Ecommerce: The Complete Guide to Social Shopping
    Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Followers Are Your Strongest Marketing Assets. According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. How can you repurpose testimonials into marketing assets? That’s one of the reasons why social media is so essential to marketers. Check out our social media marketing guide for more tips on how to effectively utilize each platform. Demographics.
  • IGNITE SOCIAL MEDIA  |  MONDAY, NOVEMBER 28, 2016
    [Marketing] 5 Innovative Social Media Campaigns of 2016
    While news outlets have taken advantage of incorporating text into their auto play videos on Facebook, a lot of marketers have not quiet mastered this concept. While the year isn’t over just yet, a lot has already happened in 2016. From the Olympics to Harambe, the elections and everywhere in between, it has been a busy year. Thanks to all of these events and more, the social sphere hasn’t been any different. The only true difference is that I’d much rather prefer an awesome social campaign over a political one. ShareYourEars. LowesFixInSix. The best part about these? LoveAtFirstTaste.
  • PEG FITZPATRICK  |  MONDAY, NOVEMBER 28, 2016
    [Marketing] How To Boost Your Social Media Like a Boss
    Social media marketing is evolving at rapid speed. Focus on developing a social media marketing plan to provide high quality materials that help reach your SMART marketing goals. Take the time to develop your goals and designing specific pieces of content [blog articles, live videos, produced videos, webinars, etc.] to create winning marketing to help your clients and attract people to your website. Visual marketing gets your stuff seen. know this is scary but social media marketing moves quickly. Think progress not perfection. Click To Tweet. 2.
  • WAXING UNLYRICAL  |  MONDAY, NOVEMBER 28, 2016
    [Marketing] #SocialPR Spotlight: Duncan Alney
    – at a marketing conference in DC. Introduce yourself – who are you and what do you do? I’m Duncan Alney. I’m the CEO of Firebelly Marketing, a social media marketing agency. It is the most valuable form of marketing. It is also the most difficul t type of marketing: demanding AF and complex. Social PR Spotlight #socialpr Duncan Alney firebelly marketingI love introducing you to all my Social PR Virtuosos, but this week, I’m particularly stoked! Yes, that’s how long we go back! And then reconnected after 20 years – TWENTY!
  • SOCIALFISH  |  MONDAY, NOVEMBER 28, 2016
    [Marketing] You Have More Content than You Realize
    This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the first in a series of posts with great advice about content marketing. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it.  Plan Accordingly – One thing I consistently tout is the importance of a marketing calendar.  The development of marketing personas is a great way to understand your audience better.  Look out for the next posts in the series! Probably not.  Potluck
  • TWIST IMAGE  |  SUNDAY, NOVEMBER 27, 2016
    [Marketing] Finding What Fascinates With Julie Klam - This Week's Six Pixels Of Separation Podcast
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing podcast. Episode #542 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Our team at Mirum has launched a interesting program for InterContinental Hotels & Resorts. It's a series that takes places across multiple InterContinental properties to tell stories that will get consumers excited about what travel brings into their lives (beyond visiting a different city or country). So what makes us fascinated?
  • BLUE FOCUS MARKETING  |  SATURDAY, NOVEMBER 26, 2016
    [Marketing] Make Your Content Marketing Stand Out in 2017
    In a sea of free e-books, infographics and blog posts, how are you keeping your content marketing afloat? There’s a reason so many organizations are turning to content marketing. Great content fuels marketer’s efforts to reach and engage customers at every […]. Content Marketing Uncategorized Workshops & TrainingIt’s a new currency that drives brand engagement in a world of empowered consumers.
  • SOCIAL SELLING MASTERS  |  SATURDAY, NOVEMBER 26, 2016
    [Marketing] How Sales & Marketing Alignment Can Boost Revenue [Infographic]
    The world of cooperate budgeting and managing your sales and marketing teams can be difficult and daunting for those new to the business world, or for companies just getting off the ground.  It can be frustrating trying to figure out how to proper balance and align your products to boost sales and revenue.  Below are some ways you can  align sales and marketing strategies to boost revenue. Social Selling Best Practices
  • ABSOLUTE PA  |  FRIDAY, NOVEMBER 25, 2016
    [Marketing] The Clever Girl’s Guide to Client Seduction
    Social Media & Online Marketing blogging and content marketing blogging for business business marketing tips small business marketingAs an entrepreneur, customer service is your matcha and mojito. If you don’t seduce and cherish your clients, they won’t be working with you. Not only that, they won’t be recommending you to all their friends either. To create truly memorable, long-lasting client relationships, you need to be clever. You need to do the dance. You need to get them to love you, in a Salvatore brother kind of way. On the prowl. What’s your type ?
  • DEVUMI  |  FRIDAY, NOVEMBER 25, 2016
    [Marketing] Social Media for Authors: Get Social To Get Published
    Case Studies Facebook Tutorials Twitter YouTube Community management content marketing Engagement facebook marketing hashtag marketing video marketing youtube marketingThe life of a beginning author is difficult. Trying to get your first story published is going to be a struggle as you go from one publisher to the next. Getting people to then actually read your work is an even harder challenge to go through. This is why the social media for authors tactics […]. The post Social Media for Authors: Get Social To Get Published appeared first on Devumi.
  • PROBLOGGER  |  FRIDAY, NOVEMBER 25, 2016
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    The 5 Words That Changed My Content Marketing Strategy | The Huffington Post. Forget Filling Ad Breaks; Some Marketers Make the Podcasts | The New York Times. A new twist on sponsored content/native advertising – where the brand creates the message, but barely mentions the product. 10 Facebook Marketing Tips for the Holiday Season | Social Media Examiner. The internet never sleeps! Ways to Incorporate Key Stakeholders Into Your Podcasts (and Benefit From It) | Entrepreneur. How to Repurpose Content for Maximum Social Reach | Hootsuite. Do you do  NaNoWrimo ?
  • SOCIAL MEDIA MARKETING  |  FRIDAY, NOVEMBER 25, 2016
    [Marketing] Remarketing - Best Way to Follow Your Visitors
    After the meeting the criteria, there marketing place cookies on the site visitor’s machine. The cookie ID stays on the marketing list as there are a variety of advertising controls. When the visitors get linked to the web page without making an immediate inquiry or purchase, the clever process to get more such visitors for your site is called remarketing. In from of the targeted audience that has regular access to your site, this allows you to position targeted ads. There are different formats of positioning the ad remarketing ads on the websites. How does it work?
  • PAM MOORE  |  WEDNESDAY, NOVEMBER 23, 2016
    [Marketing] 10 Ways Small Business Can Use Facebook Live Video Streaming
    Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. Smart and savvy marketers know they can even use Facebook Live to conduct customer research as well as increase leads and sales! Using Facebook live video enables business marketers to humanize their brand. Just like any other form of technology, digital marketing or social media network, it’s not what the technology can do for you, but what you can do WITH the technology. Benefits of Facebook Live for business. iTunes. Stitcher.
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 23, 2016
    [Marketing] Creativity Is Alive And Well
    The big winner in this video (from a marketing perspective) will, ultimately, be Morton Salt. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. ai artificialintelligence brand brandmessage businessblog creative creativity csr digitalmarketing digitalmarketingagency digitalmarketingblog impression jwalterthompson jwt marketing marketingblog media mirum mirumagency mirumagencyblog mirumblog mitchjoel mortonsalt musicvideo okgo pr publicrelations robotics robots theonemoment video viralvideo walkherwalk  wpp
  • SIMPLY MEASURED  |  WEDNESDAY, NOVEMBER 23, 2016
    [Marketing] What’s Driving Social Conversations This Shopping Season?
    2017 Social Marketing Planning Guide Download. Hashtags are an important tool for marketers to facilitate discovery of their brands/products amongst social media users, and if used in the right manner, can be a great addition to a successful social media campaign. Come this Friday, we officially embark on the shopping frenzy of the year – Black Friday. Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Excitement about Black Friday Shopping. Top Retailers Being Discussed. Which ones are you snagging?
  • SIMPLY MEASURED  |  WEDNESDAY, NOVEMBER 23, 2016
    [Marketing] Welcome Social Media to the Digital Family
    Airports are bustling, eggnog is flowing, and marketers are working around the clock. No longer are social marketers limited by what they can or can’t show with data. Social media, its audience and its marketers have come a long way in a short period of time. Social media has quickly grown into one of digital’s top investments (only second to mobile marketing), and it doesn’t appear as if that’s slowing down. 61% of marketers reported this as social media marketing’s biggest challenges. Source: Forrester. Social Media
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 23, 2016
    [Marketing] The Thing About Disruption
    Still, a few days ago, eMarketer published this fascinating article: CMOs Are Safeguarding Their Businesses from Market Disruptors. This is what the Chief Marketers Officers believe: "During February and March 2016, Accenture surveyed 847 CMOs and 535 CEOs worldwide about the impact of disruptive growth on their businesses. 97% of Chief Marketing Officers believe that they are safeguarding their brands from new competitors. chief marketing officer. digital marketing. digital marketing agency. digital marketing blog. marketing. Go for it.
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 23, 2016
    [Marketing] We Are Not (That) Social Media
    The anchor quote from that book was, "markets are conversations." Would you agree that if you were to split up your marketing efforts by traditional media and social media that your social media activity acts like a conversation? And, to truly get any results of marketing efficacy, you have to embrace the fact that social media is now a paid media channel. wish markets could become conversations. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. In other words.
  • SPIN SUCKS  |  WEDNESDAY, NOVEMBER 23, 2016
    [Marketing] The PESO Model: Changing the World—One PR Campaign at a Time
    Katie Harrington shares a case study on how applying the PESO Model to the marketing and PR strategy led to a successful campaign that saved human lives. If you want to be successful in the modern world you have to master modern PR. The post The PESO Model: Changing the World—One PR Campaign at a Time appeared first on Spin Sucks. Related Stories Master Modern PR By Integrating the PESO Model The PESO Model, Edward Bernays, and Lucky Strike The 2016 Modern Blogging Masterclass. Communication Planning #MissingType #NationalBloodWeek Allianz BBC Breakfast BBC Radio 1 BBC Radio Five Live.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, NOVEMBER 23, 2016
    [Marketing] Save Time and Effort With Facebook Saved Audiences
    Advertising/Marketing Facebook Ad Targeting age Algorithms Behaviors custom audiences Elite SEM gender Google Analytics Income Interests Jackson Salzman Lookalike Audiences News Feed power editor Purchasing Habits Saved Audiences Targeted AdsPlanning campaigns, hunting down creative, editing the creative to fit social media platforms, planning daily budgets, working on audiences, etc., There are a million things that need to be done with each new campaign, so are shortcuts welcome? I say yes. One of the ways that I save time and effort is building out Facebook saved audiences.
  • SPROUT SOCIAL  |  WEDNESDAY, NOVEMBER 23, 2016
    [Marketing] 6 Creative Social Media Tactics to Produce Better Content
    Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. As a rule of thumb, you should avoid gimmicks and cheesy marketing ploys. For local businesses, location is a huge component of your marketing strategy. But even before you begin segmenting your audience, you can use geolocation features available on some social networks to boost awareness for yourself in specific markets. Marketers are also using Snapchat Geofilters to engage customers, launch new products, highlight company culture and support events. Memes.
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, NOVEMBER 23, 2016
    [Marketing] 3 Changes in Social Media We’re Thankful for This Year
    Given how fast social media moves, looking back on a year in this landscape is like looking back 10 years in traditional marketing spaces. Holiday Marketing Humor Social Media Trends 2016 2016 Social Media Changes Changes in Social Media Social Media Changes Social Media Marketing Social Media Thanks Social Media Updates Thankful Thankful Social Media News Thanksgiving Updates in Social MediaCongratulations, everyone! We’ve almost made it to the end of 2016. It’s certainly been an … interesting … year. This holds true for the world of social media, also. via GIPHY.
  • PROBLOGGER  |  WEDNESDAY, NOVEMBER 23, 2016
    [Marketing] How to Grow Fans and Save Your Sanity by Changing the Season
    Affiliate Marketing. In September, I had one of the best conference experiences of my life.The atmosphere was friendly, supportive, motivated. The talks were top quality, innovative, engaging. The delivery was trendy, slick, seamless. The event, of course, was ProBlogger Event. Now, despite the motivation, the enthusiasm, the drive, I still heard the same thing, over and over again, from attendees. “I need to do more. More writing, more video, more podcasting. But I just can’t fit it in…”. As that big hairy guy (or was it the one who drew him…?) More content with fewer ideas.
  • BLUE FOCUS MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Marketing] Best 2017 Business Strategies To Create Brand Star Social Employees
    Branding Employee Branding Lynda.com Marketing Social Business Social Learning The Social Employee Uncategorized Workshops & TrainingHere in the final months of 2016, now is as good a time as any to take stock of your branding efforts—where you’ve been, where you are now, and, perhaps most importantly, where you’re going in 2017. Whether you’re one of the 90 percent of brands actively pursuing social employee advocacy or one of the […].
  • SOCIALTIMES FACEBOOK  |  TUESDAY, NOVEMBER 22, 2016
    [Marketing] No More Media Buying Specialty for Facebook Marketing Partners
    Facebook announced that it is eliminating the media buying specialty for Facebook Marketing Partners. The social network said in a Facebook Marketing Partners post : We have found that the Blueprint Certification , which recognizes an individual buyer’s competency with Facebook and Instagram products, better suits the need of the market and of our agency partners. 31, we will no longer carry a badge for the media buyer specialty and will remove the category from our Facebook Marketing Partners and Instagram Partners website. Adaptly. AdParlor. Ampush. Brand Networks.
  • TWIST IMAGE  |  TUESDAY, NOVEMBER 22, 2016
    [Marketing] What Problems Are You Solving?
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. ai algorithm artificialintelligence automation brand businessblog digitalmarketing digitalmarketingagency digitalmarketingblog disruption economy employment entrepreneur innovation jwalterthompson job jwt machinelearning marketing marketingblog mirum mirumagency mirumagencyblog mirumblog mitchjoel ml opensourcesoftware oreillymedia problemsolving robotics technology ted tedtalk tedx tedxtalk timoreilly web20 work  wppDisruption. Automation. Innovation. brand.
  • SPROUT SOCIAL  |  TUESDAY, NOVEMBER 22, 2016
    [Marketing] 7 Tips to Optimize Your Social Media Conversions
    Social media conversions are the ultimate sign of success for marketers. This is one of the biggest challenges companies face on social media, particularly for marketers tasked with proving the ROI of a social media campaign. Have you ever heard of account-based marketing? According to Insightera , account-based marketing can result in four times more traffic. We know how powerful social media can be for branding. It’s one of the most effective ways to reach the masses and build awareness for your company. Make Your Landing Pages Mobile First. Keep it Brief.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, NOVEMBER 22, 2016
    [Marketing] True or False? Revisiting Our 2016 Social Media Predictions
    Social Media Marketing Social Media Strategy Social Media Trends 2016 2016 social media predictions ignite social media predictions for 2016 Social Media Marketing Agency social media news Social Media News in 2016 social media predictions Social Predictions2016 proved to be an exciting year in social media. From Snapchat to Facebook Live and everything in-between, social media continues to evolve and adapt to our changing lifestyle. At the end of 2015 , we made a list of predictions that we thought would happen in 2016. Snapchat Will Die a Quick Death. We certainly didn’t.
  • CONVINCE & CONVERT  |  TUESDAY, NOVEMBER 22, 2016
    [Marketing] 3 Simple Tactics for Using Twitter as a Traction Channel
    Wondering if Twitter could be the marketing tool your business needs? Now, if you’re ready to proceed, Twitter marketing could be just what you were looking for. But before we begin, I have to tell you the truth about marketing on Twitter… The Truth About Twitter Marketing. In fact, they almost certainly aren’t thinking about you at all, and they might not even know who you (or your company) are. I’m saying this not to scare you, but to set the stage for your Twitter marketing strategy. Follow New Users in Your Target Market. highlight to tweet).
  • SOCIALLY SORTED  |  MONDAY, NOVEMBER 21, 2016
    [Marketing] Your Best Year in 2017 – 3 Steps to Setting Content Goals
    Social Media Strategy Content Marketing ProductivityAre you ready for your best year in 2017? Want to get started early this year?  . In this post I  share 3 steps to set content goals for your best year in 2017.  . I’ll be the first one to put up my hand and admit that I am not naturally a goal setter and I AM naturally a procrastinator. But I’ve been getting better at it and this past year has taught me a lot about setting goals and working on projects… personal and professional. intend to do them next year as well! STEP 1:  Survey Your Audience. wish. I. earlier.
  • TWIST IMAGE  |  MONDAY, NOVEMBER 21, 2016
    [Marketing] Fake News On Facebook And Happiness Without Social Media - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away. morning show. This week we discussed:  . The problem? apple.
  • PROBLOGGER  |  MONDAY, NOVEMBER 21, 2016
    [Marketing] Should You Move Your Blogging Site To HTTPS?
    Jim Stewart, CEO of StewArt Media , is a recognised digital marketing expert. By ProBlogger SEO expert Jim Stewart of StewArt Media. You’ve no doubt seen the subject of HTTPS in the media recently – the importance of applying it to your blogging website in order to preserve your Google rankings has been widely reported. But what does it mean for you? Do you have to drop everything and start the process of moving over right away, or will it pay to wait a few months? What’s All the Fuss About? Google’s Push for HTTPS. How Does This Affect Your Blog? Video. Pro Tips.
  • SPIN SUCKS  |  MONDAY, NOVEMBER 21, 2016
    [Marketing] Virtual Reality Video is Stupid and I’ll Tell You Why
    shiny new toy or the future of content marketing? Virtual reality video is here. The question is not if we should use it, but rather how we enhance our clients' story with VR videos. Check out Tony Gnau's take on VR videos. The post Virtual Reality Video is Stupid and I’ll Tell You Why appeared first on Spin Sucks. Comments Lesson tonight at 8:00.
  • BUFFER SOCIAL  |  MONDAY, NOVEMBER 21, 2016
    [Marketing] Instagram Launches Live Video on Instagram Stories: Here’s All You Need to Know
    When Airbnb partnered with Disney as part of their Live There marketing campaign, they turned to Facebook live as a way to stream interviews from the red carpet at the Jungle Book premiere. We recently launched one of our biggest product enhancements,  Buffer for Instagram , to help you plan, track and amplify your Instagram marketing. Instagram has today released two major updates to their product: Instagram live video and disappearing photos and videos for groups and friends in Instagram Direct. No replays. Getting to know Live Video on Instagram Stories. Experimental content.
  • SPROUT SOCIAL  |  MONDAY, NOVEMBER 21, 2016
    [Marketing] A Complete Calendar of Hashtag Holidays for 2017
    Hashtags holidays are still a relatively new marketing concept. From Puppy Day to Awkward Moments Day, there’s an occasion for just about anything. Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. Some are meant to generate awareness and promote a cause while others focus their attention on the cute, quirky and nonsensical. When positioned properly these occasions can be a great opportunity for your brand to reach a new audience. Not sure which hashtag holiday makes sense for your brand? Is This Hashtag Holiday Brand Relevant?
  • SOCIALTIMES FACEBOOK  |  MONDAY, NOVEMBER 21, 2016
    [Marketing] Facebook Under Fire: Do Marketers Care?
    Marketers looking to make a decision on whether to advertise on Facebook should consider why they’re looking to advertise on the platform and decide whether they feel comfortable with potential reporting inaccuracy on newer metrics, such as video view statistics. Advertising/Marketing Facebook analytics Analytics for Apps Applications apps Bugs comscore followers IAS Insights Instant Articles Integral Ad Science Interest Lists MDC Media Partners measurement Metrics Moat Nielsen organic reach Page Insights reach Referrals Ryan Pitylak Unique Influence Videos
  • SPROUT SOCIAL  |  MONDAY, NOVEMBER 21, 2016
    [Marketing] 5 Psychological Tips for Selling on Facebook
    We as consumers like to think that we’re above marketing tricks. Instead of using marketing terms that sell to the customer, talk with the customer. 4. Storytelling might be the newest marketing buzzword, but having a compelling story behind your company will help you sell your products. Selling on Facebook takes time and effort by your marketing and social media team. To track your marketing campaigns on Facebook, use Sprout Social’s Facebook management tools to simplify your social inbox with message tagging capabilities. How to Execute. Facebook
  • AGORA PULSE  |  MONDAY, NOVEMBER 21, 2016
    [Marketing] Your Social Media Manager Resume Better Have This
    With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. Now before we get into what I mean by analytics , I think it’s important to address another unfortunate part about working in social media marketing; the amount of fluff words and jargon used to describe what it is we do and the results we get. social media management Social Media Marketing
  • SOCIALTIMES TWITTER  |  MONDAY, NOVEMBER 21, 2016
    [Marketing] American Express Urges Twitter Users to #ShopSmall on Small Business Saturday
    Advertising/Marketing Twitter #ShopSmall American Express Emoji emojis First Views Influencers Photos Promoted Trends Small and Midsized Businesses Small Business Saturday small businesses SMBs stickersAmerican Express  and Twitter are gearing up for Small Business Saturday  Nov. Through Nov. 27, Twitter users will be able to add custom #ShopSmall stickers (below) to their photos, and they can also use a heart-shaped branded emoji (right) to show their love for their favorite small businesses. users. Readers: Are you ready for Small Business Saturday? pic.twitter.com/ua28bPe5UU.
  • IGNITE SOCIAL MEDIA  |  MONDAY, NOVEMBER 21, 2016
    [Marketing] Big Changes at Instagram | Social You Should Know
    Instagram has become an increasingly vibrant community over the last two years, but the ability to link from content was a big drawback for marketers. These changes will really help marketers, particularly as they roll out to all profiles. Future of Social Media in 2016 Report. A new report from Buffer looks at trends in social media according to a survey of over 1,200 marketers. Major findings include the struggle to make more videos, the fact that 80% of marketers are not using social media for customer support and the continued abandonment of Google+ by marketers.
  • WAXING UNLYRICAL  |  MONDAY, NOVEMBER 21, 2016
    [Marketing] #measurePR Recap (November 2016): Measuring Engagement
    Our guests include Denise Chan , the Senior Content & Community Manager at Bitly; Jordan Feise who does digital, events & influencer marketing for Traackr; Corina Manea , Chief Community Officer at SpinSucks & Arment Dietrich and Founder of NutsPR; and Erica Moss , Community Manager at Trello. The November edition of #measurePR focused on measuring engagement. Side note: this was Angie’s first time on #measurePR as a featured guest, though I’ve been asking her to join for ages. Go Angie! That can be a click through, a comment, or a share. measurepr. measurepr.
  • BUFFER SOCIAL  |  MONDAY, NOVEMBER 21, 2016
    [Marketing] Where Social Media Is Headed in 2017: The Biggest Trends to Watch For
    This trend appears to be on many marketers minds, too, with 30% of respondents in our State of Social Media survey saying Facebook video is the #1 channel they’re looking to add to their efforts in the next 12 months.  Eighty-three percent of marketers also said they’d like to create more video content if they didn’t have restraints such as time and resources. 2. And a lot of that has come down to the way they’ve marketed the product. That’s an impressive stat and shows the power of video for marketers and advertisers. Social Media Marketing
  • BUFFER SOCIAL  |  SUNDAY, NOVEMBER 20, 2016
    [Marketing] Social Media ROI: How to Connect Social to Real Business Results – Neil Patel [SSM018]
    We’ve found that one of the biggest challenges  for social media marketers today is connecting social media to real business objectives and goals. From brand awareness right on down to customer conversions, social media has the potential to fit into many parts of the marketing and sales funnel. We had the privilege of speaking with entreprenuer and social media expert, Neil Patel , about specific ways marketers and businesses can incorporate social media as a viable and integral part of their sales funnel. How marketers can tie social media into key business results.
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