[Marketing] Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
    In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. The post Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action appeared first on Foglyte. Links and resources mentioned in this episode: Fast Company -> www.fastcompany.com/. Search Engine Land -> AdWords Brand CPCs Rising?
  • IDACONCPTS  |  MONDAY, JULY 27, 2015
    [Marketing] You Won the Lottery, Now What? [Infographic]
    Business & MarketingIn life, there are good problems and bad. When you win the lottery, bliss may be replaced with shock when you find the change that a huge monetary prize has on your life and that of your loved ones. After finding out that you now, there are two key action items that you need to follow. The first thing to realize is that $800 million in lottery prizes goes uncollected each year, so that is why the very first thing that you need to do is to secure your winning ticket. In this infographic from Woodbrigdge , find out what to do now that you won the lottery.
    [Marketing] Keeping Your Readers Engaged Using Social Media
    Current market mood. 31% of website traffic now comes from social media. What this should tell every e-commerce organization is that, as this trend continues, their social media accounts and pages will be the most critical sources of consumer engagement, and the single most important vehicle for getting visitors ultimately to their websites to be further engaged and, ultimately to be converted. Two major thrusts will be involved in engaging readers – the psychological aspects of appeal and solid data mining that finds and engages the right demographic. You have a great blog post.
  • FIREBELLY  |  MONDAY, JULY 27, 2015
    [Marketing] A Clever Way One Retailer Brings Pinterest From Online To In-Store
    This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye. The post A Clever Way One Retailer Brings Pinterest From Online To In-Store appeared first on Firebelly Marketing | Social Media Marketing Agency. Pinterest Social Media Marketing” This is a great example of extending the online Pinterest experience in-store.
    [Marketing] 3 Pillars of Success in Digital Marketing
    The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. The lack of digital skills is an item that is mentioned as a barrier to digital marketing and PR success in several studies. Online PR digital earned media Internet Marketing Strategy media online PR owned media paid shared media skills strategyThis is indeed the first step – without a strategy you are flying blind. Invest in Optimization.
  • TWIST IMAGE  |  MONDAY, JULY 27, 2015
    [Marketing] We Should All "Pull A Kardashian" On Twitter (It's Not What You Think)
    Amazon now has a larger market cap than Walmart. Amazon's market cap is now $246.5 Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. hate it. Kind of a pain.
  • FEVER BEE  |  MONDAY, JULY 27, 2015
    [Marketing] Why Your Community Isn’t Growing (And How To Get Unstuck)
    That’s usually either a big marketing push (where new members dissipate as rapidly as they arrived) or a new platform (which only helps if yours is terrible to begin with). Managing groups covers a range of topics ranging from e-mail marketing to personal influence. For example, many internet marketers have mastered the art of getting e-mailed opened, read, and clicked. All of which will help you get unstuck without spending a huge sum of money or time on platforms or marketing efforts you don’t need. This is what brings a new community to life.
    [Marketing] 4 Missing Pieces in Your Company’s Content Marketing
    One example is,  Coca Cola , which continues to develop a strong community online through its well thought and well executed content marketing campaigns. Marketers and advertisers alike know that the golden rule of making it in this competitive arena is through making great content. That’s why most businesses have continued to strive and thrive in this area such as Coca-Cola which has been successful in creating and implementing engaging contents, giving them a higher leverage when it comes to the market, and having a greater recall when it comes to their consumers.
    [Marketing] 5 Offline Ways to Drive Traffic to Your Website
    Have you tried any of these offline marketing techniques? And billboards are a cheap form of advertising compared to many other types of offline marketing. Which Offline Marketing Methods Should You Try? There’s no way of knowing which of these offline marketing tactics will work for you until you try them. Offline marketing is still effective–for any type of business. Online and Offline Marketing and Advertising lead generation marketing offline marketing website trafficNetworking – Offline networking still works.
    [Marketing] Monday Roundup: Influencer Relationships
    Love It Or Hate It: Influencer Marketing Works. He explains why “turning people into brand advocates who can move the needle on consumer decisions” makes sense for brands of all sizes. 2.  If You Want Your Content Marketing to be Great, Ask Influencers to Participate. for “initiators” rather than “influencers” to get the word out about their shows and build their audience. 6.  4 Questions to Incorporate Influencer Outreach into Content Marketing. The super powers of influence marketing. Check out these posts. 1. ” 3. 
    [Marketing] Meet Joseph Mwakima, the Ultimate Community Manager
    Wildlife Works applies a wide set of innovative market-based solutions to the conservation of biodiversity. In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. In Africa I met the ultimate community manager, Joseph Mwakima, a fellow busy activating his community and inspiring change in Kenya’s Kasigau Corrdidor REDD+ (Reducing Emissions from Deforestation and Degradation) Project area through word of mouth. Instead, he uses an in-person social network. Joseph could have gotten a job in the city.
  • SPIN SUCKS  |  MONDAY, JULY 27, 2015
    [Marketing] The Auto Guide to Your Communications Plan
    Don’t assume social media or content marketing isn’t right for you. By Laura Petrolino. Your communications plan must fit your organization. This is a pretty straight forward guideline. One you’d be hard pressed to find anyone who disagrees. However, understanding this to be true and executing upon it are two very different things. Often the hardest part of communications plan development is truly being able to take a subjective look at the organization, itself—t he strengths, weaknesses, and different components in play (both internally and externally). Vroom, vroom!
  • T2 SOCIAL  |  SUNDAY, JULY 26, 2015
    [Marketing] Avoid These SEO Mistakes [Infographic]
    The post Avoid These SEO Mistakes [Infographic] appeared first on t2 Marketing International. Steering clear of these SEO mistakes will ensure that your pages stay visible on search engines. Did you know that the top 3 search results for a search term receive 61% of clicks? How about the fact that 75% of search engine users never scroll past the first page? We’ve all heard the joke: the best place to hide a dead body is on the second page of Google. But the reality is that we need to stay focused on optimizing our search efforts, as they do pay off.
  • TWIST IMAGE  |  SUNDAY, JULY 26, 2015
    [Marketing] Steal The Show At Work
    Michael Port is often called into organizations to talk about marketing. digital marketing. marketing blog. marketing podcast. Episode #472 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Sometimes, he's called in to speak about how to increase sales. Other times, he's the guy that big corporations call in to build better lead generation and networking strategies. With Steal The Show, Port is bringing together all of his skills in an effort to help business professionals present themselves better. Port is a master. audio.
    [Marketing] 50+ Social Media Comics And Cartoons For Use Your Presentations
    Have You Experienced A Social Media Kneejerk Old School vs. Modern Marketing Are You Jumping Headfirst Into Social Media Without A Plan? I have been publishing my social media cartoons and comics for a while now and I often get emails or tweets asking whether someone can use one of my comics in their book or presentation. you can use the comics or cartoons that you find on SocMedSean.com as long as you provide attribution back to either the original blog post where you found the comic, or to my SocMedSean.com root domain.” Just make sure you provide that link back. Cheers!
    [Marketing] Shocking Shopping Experiences At The Mall
    Amazon now has a higher market capitalization than Walmart. Although what I experienced is a classic case of something I call the Market of One , it was stunning to see. market of one. We pulled into your typical American shopping mall this afternoon. It was shocking. My world is, obviously, different than the average consumer. spend my time looking at how disruptive digital technology is for business, and how brands can better leverage it to connect with their customers. The news that I read would have you believe that this is the end of retail as we have known it. amazon.
    [Marketing] 5 Ways to Work for Yourself
    The trick is to start investing in a market that you know well. Multi-level marketing (MLM) companies can turn you into an independent sales agent for their brand. Business & MarketingAre you tired of wasting your life in a cubicle? Are you ready to throw off the shackles of conventional employment and become your own boss? Here are just five ways to say goodbye to a 9-to-5 existence while still making bank. 1. Start A Business. This is one of the biggest reasons why people quit their jobs. Invest. Become a Viral Sensation. Consider an MLM Company. Open a Franchise.
    [Marketing] 4 Proven Marketing Techniques You Should Try
    Marketing is all about how you present your message to the audience. From that understanding you can see why saying that anything is a “foolproof” marketing plan is a horrible simplification. All marketing plans have their weaknesses and flaws, but some are much more suited to some situations than others. If you’re considering alternative marketing techniques, then you should be looking at what has worked for companies in the past to drive their marketing campaigns viral. The problem with this is that it can backfire horribly.
    [Marketing] Lawyers, Are You Paying Attention To Video?
    video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms. Even though this is Facebook’s move toward a revenue-sharing model with video content creators, much like YouTube has practiced for a long time, this still has application and importance for those of us who spend time in the legal marketing and business development space. Those who market services (that’s us!) She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist.
    [Marketing] Let’s Talk Brand Signals and SEO
    Spammers hate committing to websites which is why they use fly by night sites that disappear if you’re ever doing market research. 2. Socialnomics Brand branding Facebook Google marketing networking small business social marketing Social Media social networking Social networks TwitterEveryone wants to rank higher on search engines most notably Google (For the rest of this article I’m going to refer to search engines as Google because it’s easier). Higher search ranking leads to more website visits, more likes, and ultimately more sales.
    [Marketing] Surprise! Amazon posts a profit, shares jump 18%
    Shares soared over 18% at one point after the closing bell — giving Amazon a bigger market cap than Wal-Mart, which was worth $233.5 billion when the market closed. And for now Amazon is worth about $264 billion, but that will change when the market opens Friday. CNN – Amazon reported a surprise profit for the second quarter. Sales jumped 20% and the company earned $92 million. year ago it lost $126 million. Wall Street went bonkers over the news. Analysts had expected Amazon to post a loss. Sales from AWS grew 81% to $1.8 Article by Hope King for CNN.
    [Marketing] Is WordPress Becoming Obsolete?
    It used to be that it dominated the list of top 10 website builders , but as Wix, Weebly, and now dozens of other website builders crack onto the scene, WordPress’ domination of the market share of 74 million websites is being steadily chipped away. Wix was founded in 2006, but had gained a major market share as early as 2010. Wix has a market share of 67 million users. It has a current market share of almost 2 million users, which is growing rapidly. Has the introduction of these competitors actually hurt WordPress’ share of the market?
    [Marketing] Key Factors For a Successful Client-Agency Relationship
    The post addressed the key factors in building a successful client-agency relationship. A new report from the IPA (Institute of Practitioners in Marketing) and Hall & Partners, “ From Mad Men to Sad Men ”, now reveals that the challenge to build and maintain a positive and flourishing collaboration between agency and client is more difficult than ever before. Advertising Agency Collaboration Creative Industry Mindjumpers Social Media Trends business Client-Agency Relationship Efficiency Findgood IPA Jonas Klit Nielsen Mad Men Marketing social media agency transparency trust
  • SPIN SUCKS  |  FRIDAY, JULY 24, 2015
    [Marketing] The Spin Sucks Inquisition: Paul Sutton
    The market was booming, people were flush and it seemed like a great idea. In a funny way though, I wouldn’t be doing what I am now without that business, as I learned everything I know about digital marketing and SEO and social media out of necessity. Mark’s done a great job of distilling his ideas and practical tips around the subject of content marketing into something that’s easy to read and packed full of useful stuff. By Gini Dietrich. IT IS ABOUT TIME!! Why am I yelling? Sorry. Simmer down there, Gin. It’s about time we have Paul Sutton. He’s smart.
  • ABSOLUTE PA  |  FRIDAY, JULY 24, 2015
    [Marketing] My first time (and why you should pop your Periscope cherry too)
    My mind is already racing with ideas for more Periscopes on business success strategies, living and working in Ibiza, creating a business you love, interviews, tips on modern marketing so come join me! Social Media & Online Marketing blogging and content marketing Business networking business tips Internet Marketing Services Periscope for business small business marketing social media for businessThen dived in. When I relaxed into it – it was amazing! Now I want to do it again, again, and again. popped my Periscope cherry. It’s FABULOUS! Brilliant!
  • DEVUMI  |  FRIDAY, JULY 24, 2015
    [Marketing] Pinterest Marketing Strategies and Tips for Repins and Likes
    When it comes to Pinterest marketing strategies, I can tell that very few businesses are really making a plan and taking advantage of this incredible online marketing opportunity. Doing searches for a basic keyword, like “Pinterest marketing” shows me about 1,600 searches/month. Facebook marketing” has around 18,100/month for comparisons sake. The post Pinterest Marketing Strategies and Tips for Repins and Likes appeared first on Devumi. And this is all despite […].
    [Marketing] 31DBBB Day 24 Challenge: Use a Magazine to Improve Your Blog
    Old media has the potential to help you improve your “new media” blog in any number of ways from marketing ideas to design ideas, to content ideas and more. Why Reading Makes you More Creative:  Creative Market. A very easy and enjoyable task for you today : read a magazine! give a few areas to look out for as you’re browsing, but for the most part, in that first flick-through, just see what jumps out at you. What piques your interest, what makes you reach for your notebook to jot down a few things? 10 Ideas to Get You Inspired to Write: BlogHer.
    [Marketing] Lawyers, It’s Time To Stack The Deck In Your Favor
    They question the need for marketing because they know their clients come from referrals. Maybe that someone is you? I Don’t Blame You Knowing business comes from referrals, you wonder if all of this marketing and networking is worth the investment. I don’t blame you. Nancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. Do you know anyone like this? On the surface, the answer would appear to be no.
  • SPIN SUCKS  |  THURSDAY, JULY 23, 2015
    [Marketing] The 10 Commandments of Online Etiquette
    Why do all of us hate this, but a good majority of us use this tactic, when it comes to online marketing? Thou shalt not engage in black hat email marketing. Related Stories Build Your Email List with These Growth Hacks Six Things to Do Before You Build Your New Website The Pop-up: A Marketing Tactic we Love to Hate. Email Marketing Marketing netiquette online etiquetteBy Gini Dietrich. How many of you love to receive spam email ? How about when you meet someone and they automatically add your to their newsletter list? spoke to five different companies.
  • FEVER BEE  |  WEDNESDAY, JULY 22, 2015
    [Marketing] Keynote At HigherLogic Super Forum (Oct 21 – 22)
    Oct 7 – 10: Marketing Forum (Southampton). There are many reasons to host an event. The best is when you have something urgent issue to discuss (usually a problem to tackle). The best events either create common knowledge between members  or  bring new expertise into the field. I’m happy to announce I’ll be a keynote speaker at this year’s HigherLogic’s Super Forum event in Washington DC this October. The event is going to attract the top professionals in the association space, along with many from the enterprise sector. You can sign up here.
    [Marketing] Should Inbound Links Play An Important Part Of Your Content Marketing Strategy?
    Blogs Featured Social Media content marketing inbound search seo social media social networking strategyConfused about the value of developing inbound links? Wondering whether it would be worth your while to buy inbound links from sites like Fiverr? Trying to decide whether social media links are as valuable as incoming links from other blogs? If these are questions you’ve been pondering, take a look at the Slideshare presentation below. Have any additional tips or thoughts? Feel free to share them in the comments! Cheers! –Sean.
    [Marketing] Amazon Expands Its On-Demand Home Services Marketplace, Adds Support For Custom Service Requests
    TechCrunch -  Amazon Home Services , Amazon’s own Angie’s List competitor of sorts, which connects consumers with service professionals in their area, is expanding to more markets. Before this time, the site had only offered a limited number of service offerings in select markets, following a quieter rollout of local handyman service listings back in 2014. According to a company announcement this morning, Amazon Home Services is today available in 15 metro regions across the U.S. Image from Amazon via TechCrunch. says Amazon. Image from Amazon via TechCrunch. Amazon
    [Marketing] Tag-Team SMS Marketing and Social Media
    When it comes to the ultimate marketing partnership, SMS and social media are helping put brands all across the country in the spotlight. From brand awareness to customer outreach, SMS and social media are taking the idea of marketing to a whole new level. Here are a handful of ways SMS and social media marketing are helping to build the strongest brands possible: U.S. Well-rounded campaigning is the key to success, especially in today’s competitive marketing climate. Social media and mobile marketing are two of the most trusted forms of customer outreach.
    [Marketing] Interview with Gregg Thaler from RingLead
    PD:     How often is poor data the downfall of a marketing campaign? CRM and marketing automation are merely vessels, it is the data they contain that is the true treasure. PD:     What would you say is one of the biggest mistakes you see B2B marketers making when it comes to data? GT:     Well, the mistake that I’m going to describe isn’t really limited to marketers. So often marketers come to us, and their hair is on fire they’ve got to dedupe their database right now. It is really sales who owns it, or is it really marketing? hope you enjoy!
    [Marketing] How to create an effective financial budget for your business
    Simply putting money toward marketing isn’t effective, unless you also define what marketing activities will occur as well as what they will ideally accomplish. Courtesy of Pixabay. In the Attacker’s Advantage , one of the points the author raises is that the way businesses handle budgets is not effective, because the budget is set once a year. agree with his perspective and also his solution which is that businesses should review their budgets quarterly in order to adjust to changes in their industry as well as changes in the projects they are working on.
    [Marketing] Are You Sure You Want to Leave Facebook?
    It gives us a glimpse into what’s next in social media marketing. And because Facebook means business, the announcement they made last month  gives marketers a gigantic headache. What Can Marketers Do? If you’re in digital marketing, you know have a little more on your plate. Facebook Social Media content marketing facebook algorithm long form content medium pay-for-play on facebookBy Corina Manea. Everyone has heard of Facebook, no doubt about it. Did you know 71 percent of online adults use Facebook? That is… a lot! So What’s the Big Deal?
    [Marketing] Why You Shouldn’t be an Entrepreneur
    You must either be great at or have help in: accounting, sales, marketing, and product at a minimum. how far apart is your dream from your reality? The Enduring Spirit of the Entrepreneur. Most people shouldn’t try to be entrepreneurs. 90% of startups fail. What makes you think you’re so special? These days, everyone is in love with the idea of becoming an entrepreneur. And while entrepreneurs come from nearly every walk of life, you can generally separate them into 2 groups: old money and pedigree vs new money and the self-made man. Disagree with me? months?
    [Marketing] A New Chapter: Prophet Acquires Altimeter
    I’m excited to announce that Altimeter is being acquired by Prophet Brand Strategy, a global brand and marketing strategy consultancy. There are two reasons why this acquisition makes so much sense for us. First, it will grow Altimeter’s impact and influence. Prophet will invest in Altimeter’s infrastructure to support our research agenda and to help amplify […]. The post A New Chapter: Prophet Acquires Altimeter appeared first on Charlene Li
    [Marketing] The Most Effective Internet Marketing
    Do you know what the most effective Internet marketing is? ” Or someone might ask, “Which Internet marketing tactic gets the most results?” ” No matter how the question is asked, the questioner always has one goal in mind–to ascertain the most effective strategy for marketing their business online. The most effective Internet marketing is the set of tactics that support a strategy customized for your particular business. How to Determine the Best Online Marketing Strategy for Your Business. Internet Marketing is Content Marketing.
    [Marketing] Manufacturers: Are you Using Marketing Automation Tools?
    To keep our sanity in trying to keep up with and engage potential customers, it makes sense to use some sort of marketing automation tools to help the process. Marketing Tips Marketing Tools Traditional Marketing how to better engage sales leads hubspot John Sonnhalter marketing automation tools for manufacturers marketo tips for manufacturers to nurture sales leads tips to nurture sales leadsBy John Sonnhalter, Rainmaker Journeyman at Sonnhalter. And there are plenty of options out there:  Marketo and Hubspot being two of the better known.
    [Marketing] 4 Ways PR Is More Than Media Relations
    Over the years the industry has evolved and adapted, to meet brands’ and markets’ needs. But Not what you want and not what your marketing department wants or thinks your consumers want. Guest Post by  Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been. Social PR is more than releasing information about your company or advertising your products.
    [Marketing] An Overview of Bulletin Board Focus Groups
    Several companies, such as Kantar Media Audiences , provide this type or similar type of market research. Business & MarketingBulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. . Here is an overview of bulletin board focus groups and their advantages and disadvantages. Methodology of Bulletin Board Focus Groups. This process takes place every day throughout the duration of the BBFG. Takeaway.
    [Marketing] 5 Ways to Boost Your Monthly Income (Part 1)
    could write a book on the different ways that you can leverage social media, marketing research, and the sharing economy to land a few extra dollars in your bank account. With offices in over 100 countries,  GfK is one of the world’s leading market research companies. Business & MarketingSince 2013, I have been writing on personal finance and, along the way, I have received all kinds of questions. However, the most common question that I receive is “Damian, how do I make some extra cash online?” KnowledgePanel. population. Crowdology. survey takers.
    [Marketing] 6 Great Apps That Rely Solely On Crowdsourcing
    As one of the only affordable options for small businesses it works so well, and can provide a good basis for a solid business plan, as long as you can get people interested and are filling a hole in the market. Well, they analyse traffic patterns, help businesses market better and inform consumers of waiting line times etc. Not only that, crowdsourcing gives businesses a ready-made database of users and invaluable marketing that you couldn’t re-create. Both start-ups and established businesses are embracing crowdsourcing more than ever before. Be My Eyes. Miflight.
  • SPIN SUCKS  |  TUESDAY, JULY 21, 2015
    [Marketing] Five Social Media Automation Myths Busted
    In recent years, social media automation has been one of the most widely discussed topics in digital marketing circles and with good reason—a number of tools and apps that enable marketers to derive greater value out of social platforms have sprung up, and many have wondered if the automation will just kill the “social” in social media. Some caution is great, but irrational fear has no place in the hyper competitive and fast moving markets we deal with today. Automation is for Lazy Marketers. By Sophia Solanki. Social Media Automation Myths Debunked.
    [Marketing] Manufacturers: Are you Keeping up with Your Customers’ Expectations?
    Marketing Tips Marketing Trends emarketer how can manufacturers manage customer expectations how can you live up to customer expectations John Sonnhalter managing customers expectations tips on managing customers expectationsBy John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Are we living up to our customers expectations? As consumers, we know that through the improvements in technology that most of us want fast, cost-effective and personalized levels of experience. And most are getting it, but at what cost? Have your distributors and contractors become more demanding?
  • SPIN SUCKS  |  TUESDAY, JULY 21, 2015
    [Marketing] The Gawker Removal Story Isn’t About Church and State
    Related Stories The CrossFit PR Nightmare How Communicators Can Help Their Favorite Charities From Barbie to Birchbox: The Evolution of Content Marketing. By Gini Dietrich. Nearly five years ago I wrote a blog post that, to this day, I regret writing. You see, I forgot about the vision of Spin Sucks, which is to change the perception that most people have of the PR industry. know what it’s like to be attacked personally because of something I stand for and I never want another human being to feel the way that makes you feel. And I was wrong. Terribly, terribly wrong.
    [Marketing] PayPal Shares Pop 8.3 Percent Following eBay Split Valuing PayPal At More Than $50 Billion
    percent even with this small market correction. TechCrunch – Everybody expected PayPal ( NASDAQ:PYPL ) to be worth more than eBay following its  split  with its parent company ( NASDAQ:EBAY ), but not  that much. After a short period of trading  on a “when issued” basis , PayPal is now officially an independent company. On its first day of trading, shares opened at $41.63, 8.3 percent above Friday’s last temporary closing price before its public introduction. With shares trading at $41.63, it values the company at $50.8 billion, above eBay’s current intraday valuation of $34.5
  • SPIN SUCKS  |  MONDAY, JULY 20, 2015
    [Marketing] From Barbie to Birchbox: The Evolution of Content Marketing
    Content marketing. If you follow the world of advertising and marketing, you know that it’s the biggest innovation since the iPhone. But content marketing isn’t really new—many brands have been creating original content for as long as there has been advertising. In the Internet age, content marketing is more important than ever, but with more focus on the content and even less on the marketing. As well, Millennials (those born in the 80s and 90s), and consumers, in general, are bombarded with much more advertising, and content marketing, than ever.
  • TWIST IMAGE  |  MONDAY, JULY 20, 2015
    [Marketing] 700 Million Appliances Will Soon Be Connected To The Internet
    So, a recent study came out, and it states that the connected home appliance market is forecast to hit 700 million units within the next five years. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. or YouTube. or Twitter.
    [Marketing] Face it; Your Brand Needs More Videos
    If you promote your brand on Facebook, then you need to make videos a part of your social media marketing equation. More and more businesses are using Facebook for marketing purposes and with the right video; you can stand out among the social crowd. Here are a number of ways video can help you with your Facebook marketing endeavors: Photos No Longer Pack the Same Punch. By creating marketing videos as opposed to photos and text-based posts, you’ll attract more Facebook followers than ever before. Take a moment to look surf Facebook. What did you notice?
    [Marketing] Seniors and the Rise of Social Logins
    Both of these are understandable, but what do they mean for marketers? This is also significant for e-mail marketers. mail Marketing for Small Business e-mail marketing logins passwords Social MediaAccording to AdWeek , people 55 years of age and older are using social logins more to access websites that require logins. This is pretty significant news, for a number of reasons. First, let’s look at the two reasons cited for this new development: They don’t want to spend time filling out registration forms. Why Registration Forms are a Big Pain.
    [Marketing] Pinpoint your sweet spot customers
    We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers — finding those sweet spot customers and turn them into your best marketing tool. The post Pinpoint your sweet spot customers appeared first on Drew's Marketing Minute. Marketing new business prospects sweet spot customersTo help you get your arms around this idea and put together a game plan — we’ve created this list of questions. Who are your favorite clients? What about them puts them on that list? What do they need?
    [Marketing] Monday Roundup: Social PR Case Studies
    Digital Marketing Revitalises Heritage Brands. Why: “In today’s digital age, to remain relevant and attract a younger generation, heritage brands need to move to digital marketing strategies,” states Delphine Reynaud in this Traackr post (d isclosure: SBC client ) that introduces us to how Barone Ricasoli used a digital marketing strategy to “generate online engagement with a younger audience and drive a real connection to the brand.” Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. ” 3. 
  • SOCIALFISH  |  MONDAY, JULY 20, 2015
    [Marketing] The #FutureOfBusiness: Employees Will Rule
    In my first post, Will The #FutureOfBusiness Radically Change Everything As We Know It?  I highlighted the economic and market shifts that have forced business to finally take notice: including a volatile world economy, impending impacts on budgets, continuous tech innovation driving consumer consumption and communication – all driving significant operational and mindset changes at the corporate level. The conclusion: the organization needs to change to a more human one , not to only respond to the external market and consumer changes, but also because of internal pressures.
  • SPIN SUCKS  |  MONDAY, JULY 20, 2015
    [Marketing] A Bodybuilder’s Guide to Communications Strategy
    Related Stories Choosing a Brand Name to Fit Your Business Communications Planning: Why More is Not Better Don’t Be a Lazy Marketer: 11 Content Marketing Ideas. By Laura Petrolino. Life is the best teacher. And this is why so many of my blog posts focus on the adventures, misadventures, and circumstances I face in life. Life is where you learn to be human, and any communications strategy is about connecting with humans. It just makes sense. Building a Communications Strategy. compete in physique, which most people know as “bodybuilding.” Focus on Your Goals.
    [Marketing] The Evolution Revolution
    For example, it became necessary to learn team management or email marketing or [fill in the blank]. like to tell people if I marketed using digital media the way I did in 2006, I would be out of business. If you haven’t noticed, today there are more marketing blogs than there are rats in the DC sewer system. Digital marketing has evolved to become social networking, and then content marketing, and then marketing automation, and now increasingly user experience-driven marketing. Or we can watch our skills rapidly decay into obselescence.
  • FIREBELLY  |  MONDAY, JULY 20, 2015
    [Marketing] Running, Kinesiology & Marketing: The Rachel Smith Interview
    When you hear about a student majoring in Kinesiology working at a marketing agency, you might think that’s illogical. It’s completely refreshing to work with someone with the ability to apply critical thinking, yet have no background in marketing.”. Why an internship at a marketing agency when your major is Kinesiology and Integrated Physiology? recent marketing class at Hanover College sparked my interested and got me thinking, “I wonder what the marketing business world would be like?” How do you describe your role? What have you learned so far?
  • PROBLOGGER  |  SUNDAY, JULY 19, 2015
    [Marketing] The ProBlogger Podcast How-To: Leave Comments on Blogs
    Benefits of Comment Marketing for Traffic and Popularity – SEO Siren. For a lot of you, today’s podcast topic on 31 Days to Build a Better Blog is one you’re already doing – or at least have done before! Leaving comments on other blogs is one of the most commonly-recommended things you can do to drive traffic to your blog and to increase your online visibility. also discuss some of the ways you can find time in your schedule to devote to this kind of community-building exercise even though we’re so swamped with our own blogs.
  • JANET FOUTS  |  SUNDAY, JULY 19, 2015
    [Marketing] The amazing phenomenon of the #beme app launch
    See? I’m as willing as the next girl to beg for Beme codes… mindful social social business beme Marketing videoLaunching an app on an invite only basis has been done before, going back to the invites for Gmail and several others, but Beme (say beam) took this a huge jump further, It has been WILD watching the frenzy over this app, and it’s consistently trending on several platforms, Twitter in particular. Is it because it’s restricted and therefore special? Or is it because this is the app we’ve all been waiting for? Yes, it’s that hot. dm me!
  • TWIST IMAGE  |  SUNDAY, JULY 19, 2015
    [Marketing] The Internet That Could Be With David Weinberger
    digital marketing. marketing blog. marketing podcast. Episode #471 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. When I think about what the Internet means to me and to business, I often think of David Weinberger. As one of the co-authors of the seminal book, The Cluetrain Manifesto , his thinking, his words and his presentations have shaped my own ideas about what brands can do to connect in our Internet-driven society. I'm still amazed when I go back and read The Cluetrain Manifesto. It's an important read. audio. blogging.
    [Marketing] Intel Compute Stick is Smallest Windows Computer
    The Intel Compute Stick is the smallest windows computer ever to be launched in the market. Just about the size of a USB pen drive intel computer promises to be fully power packed. Read full original article at Intel Compute Stick is Smallest Windows Computer ©2015 QuickOnlineTips. All Rights Reserved. Related posts: Get Windows 10 App : Reserve Free Windows 10 Today [Photos]. Buy Dell XPS One 27: Largest All-in-One Dell Computer. Buy Windows 10 on USB Flash Drive. Computers
    [Marketing] Intel Compute Stick is Smallest Windows Computer
    The Intel Compute Stick is the smallest windows computer ever to be launched in the market. Just about the size of a USB pen drive intel computer promises to be fully power packed. Read full original article at Intel Compute Stick is Smallest Windows Computer ©2015 QuickOnlineTips. All Rights Reserved. Related posts: Get Windows 10 App : Reserve Free Windows 10 Today [Photos]. Buy Dell XPS One 27: Largest All-in-One Dell Computer. Buy Windows 10 on USB Flash Drive. Computers
    [Marketing] The Rise of the Do-Leaders
    They look for the low hanging fruit and talk about marketing concepts that are so generic and high level that there really is no additional value being given. Over the last couple of months I  have been exposed to some very interesting experiences. I was somehow becoming hyper aware to the people talking in the social media industry. We all know them, the people that are keynoting at conferences, have large twitter followings and run consulting businesses on how to leverage social media. Heres the original post  but I have added more for this blog post. guess I do. Be a voice. enjoy it.
    [Marketing] Influencer Marketing 101
    Influencer marketing , (also  Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencer marketing just works. There are many tactics to influencer marketing: Sponsorships. Influencer marketing lists. Wiki ]. Advertising.
    [Marketing] Digital Videos Is The New 3D
    For marketers trying to navigate digital marketing in a more effective manner, they are faced with both an opportunity and massive challenge. There are ads, there is native advertising, there is content marketing and there is more. content marketing. digital marketing. marketer. marketing. No, don't worry. you don't need glasses or anything like that. Yes, advertisers are still producing 30-second spots, but with that comes digital video - an entirely new and evolving landscape. The thing is this: it doesn't end at YouTube. advertiser. buzzfeed.
  • TWIST IMAGE  |  FRIDAY, JULY 17, 2015
    [Marketing] Disruption, Disruption Everywhere
    With over two thousand people registered to attend, it could not be a message about the power of marketing, or how important it will be for these startups to figure out a way to create more meaningful relationships with their consumers. The answer was simple: we were a new kind of marketing agency. marketing agency for the future, but it was happening today. Our three pillars of work (business transformation, marketing innovation and transactions) differentiate ourselves from our competitors (and others) in a big way, but we're not the only horse in the race. market.
    [Marketing] How to Market and Sell to the Modern Buyer
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How to Market and Sell to the Modern Buyer. This webinar was sponsored by  Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software. To get a copy of the slides or to listen to the replay, please click here.
  • DANNY BROWN  |  FRIDAY, JULY 17, 2015
    [Marketing] Your Product Will Catch Me, Your Service Will Keep Me
    I’m a marketer by trade. It doesn’t matter if it’s traditional marketing, or digital/online marketing – at the end of the day, the tools may differ but the trade stays the same. Service beats marketing hands down any day if you want a successful company. Sure, you can regurgitate a sales or marketing message into a different campaign, and call it something different. The other thing about great service is it not only builds loyalty to a company, but encourages organic marketing via the advocate(s) that service has created. And you know what? Agree?
    [Marketing] It’s 2015 and #PRDiversity Is Still An Issue
    percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. And that’s no double talk. Enjoy! In my previous WUL post, I celebrated the many contributions of women in PR,  highlighting three whose own efforts helped shape the profession for all. This go round, I shift my attention to another segment of PR practitioners: publicists of varying race, gender, sexual orientation or ethnicity. Covey. Scary. And
  • SPIN SUCKS  |  FRIDAY, JULY 17, 2015
    [Marketing] The Spin Sucks Inquisition: Mana Ionescu
    In all seriousness, I am very lucky to have some serious digital marketing brains in Chicago and Mana is one of them. I was immediately drawn to her entrepreneurial spirit, her drive, her motivation, and the fact that she dresses her cats in little kitty clothes. You CAN measure the effectiveness of social media marketing. Or you hired an intern to do your social media marketing. Mana, like any good digital marketer, can be found all across the web (which means you have your choice in where you stalk her). By Gini Dietrich. Maybe not that long ago. Yes, I would.
    [Marketing] 3 Untapped Marketing Opportunities for Small Business Owners
    Sometimes small businesses struggle to keep up with the trends in marketing and advertising. If you want to survive as a small business, take advantage of both traditional and untapped marketing opportunities all around you. Though digital mediums are increasingly popular, print media still has a strong presence for information consumption and marketing. Mobile Apps: What was unique just a few years ago is now considered traditional marketing. Reddit: Marketers have long sought a way to advertise on Reddit. MarketingWritten by Kevin Flanagan.
  • DEVUMI  |  FRIDAY, JULY 17, 2015
    [Marketing] Get More Vine Followers Fast!
    This new social media marketing platform is a combination of YouTube and Twitter, with a heavy influence from Twitter’s success via limitation. Beginners Vine social media marketing twitter marketing video marketing vine marketingGetting more Vine followers can be a bit tricky. With Vine videos being limited to six seconds, Vine users are finding all new ways to make statements quickly, while also making them often. […]. The post Get More Vine Followers Fast! appeared first on Devumi.
    [Marketing] Are you missing your best content generators?
    I have long held that corporations often overlook the most valuable source of marketing content–their own employees. Marketing, PR and Legal all conspire to restrict access to marketing channels to control the messaging. After reading this post:  Scale Content Marketing: Employees are the Secret  by Frank Strong recently I invited him to  a Google Hangout about this very topic, see below. Corporate Social Media Social Media Tips and Tricks Content Marketing hangoutWhy is this?
    [Marketing] Top Marketing Tools For Your Business.
     Excited doesn’t quite describe how I feel about this week’s Episode of The Marketing Huddle. This week, Laura and I talked about marketing tools and apps. I was a geek in heaven. We covered our top tool recommendations for: Marketing automation, Social media monitoring, Email marketing, Lead management, Writing, Photo and graphic Editing Content idea management Content curation Online payments Competitive research Website analytics I’m sure you’ll learn about a few tools you’ve never heard of before. Content Marketing Tools
  • SPIN SUCKS  |  THURSDAY, JULY 16, 2015
    [Marketing] Don’t Be a Lazy Marketer: 11 Content Marketing Ideas
    Lazy marketers are all around us…i ncluding you, if you’re honest. Have You Been a Lazy Marketer? Then you’ve been a lazy marketer my friend, but we’ve all done it, haven’t we? I’ve asked hundreds of marketers during the last five years of speaking, consulting and writing, “Have you ever clicked ‘publish’ on a blog post which you knew was sub-standard because you had a deadline to hit? Most marketers nod, smile and agree without embarrassment or remorse. Eleven Content Marketing Ideas. By Bryan Adams. We make, we eat, and we move on.
    [Marketing] Meditation Practice: How to Be a Better You
    If you enjoyed this episode of This Old New Marketing podcast, please  head over to iTunes  or Stitcher to leave a rating, write a review, or subscribe. About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. Help us Spread the Word If you enjoyed this episode of This Old New Marketing podcast, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe. Key Take-Aways. More on how that practice works here.
    [Marketing] [Interview] @CKBurgess, @BlueFocus and the @SocialEmployee Revolution Come to @SpeakingDotCom #SocBiz #SocialEmployee
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Download ~> Free Chapter 3 – “Brands Under Pressure” Branding Communication Marketing Social Business Social Media Marketing The Social Employee Workshops & TrainingClick on one of our names to learn more about booking speakers Cheryl Burgess and Mark Burgess. It’s about engagement.
    [Marketing] What the Apple Music antitrust inquiry is really about
    For a Section 2 case against Apple, the FTC would have to establish that the company has monopoly power in a given market in the first place, and that it’s doing something to harm competition (not just competitors). Fortune – Apple has something of a reputation when it comes to antitrust issues. That doesn’t mean news of a FTC inquiry into Apple Music means much. You could be forgiven for thinking “here we go again” upon learning that Apple’s new music service is a topic of conversation at the Federal Trade Commission. But that doesn’t mean it’s illegal. Apple apple FTC Music
    [Marketing] What Every Business Blogger Can Learn from SaaStr
    There is no secret formula here; these are techniques every business blogger can adopt, and their marketing counterparts can help them build it. They’ve already read about the three best ways to fill their funnel by some generalist B2C marketing guru. YOU’RE the expert, which means you’re in a unique spot to tell them how filling a funnel looks for their market, for their size, for their customer base. The experts who write it (and the marketing folks who ghost write it—yeah that includes me) have made it sound so easy. By Aly Saxe. SaaStr Groupie. Every. Single.
    [Marketing] The Payment Options That Drive E-Commerce in 2015
    In a market led by the trail-blazing firm PayPal , these Cloud-based payment options can be accessed through secure, 128-bit encryption websites using a specific ID and password. This has had a huge impact in the private sector, especially in burgeoning sectors such as the online gaming market. With Bitcoin becoming a preferred payment options for Android gamers, we could see an entire market develop for mobile currency. E-commerce represents huge business in 2015, with online sales in the UK set to reach £52.25 billion by the end of the year. Socialnomics
    [Marketing] Is SEO Really Dead?
    ” At Blog Marketing Academy, David Risley has  tackled the question again but in a less dogmatic way than is usual. There are some marketers who, like David Risley, focus entirely on content that will be helpful and useful to humans and let the SEO take care of itself. Then there are other online marketers who write content for humans and try to make it as useful as possible, but then they spend time on the back end building links to that content and tweaking on the on-page SEO factors to attempt to give that page of content a leg up in the search rankings.
    [Marketing] 10 Tweaks To Boost Your Blog’s Audience Pulling Power 30 Days After It’s Published
    Blog Marketing Blog Post Writing Blog StrategyBlog posts tend to be one-day wonders. You publish them, pour on some 15-minute promotion on Twitter and hope for the best. This means that most posts have a traffic profile that looks like this. This one day popularity half-life means that you need to write quickly publish another post to sustain your traffic. Soon, you are publishing low quality posts to maintain your traffic fix. There’s another way. How to Extend Your Post’s Impact You will always see the most traffic on publishing day. Imagine having 20 posts like these?
    [Marketing] Here are Some Blogs Professional Tradesmen Read
    The blogs of MDM : segmented into Distribution Sales & Marketing; Economy; Human Resources; Industry Insiders; Management & Strategy; Mergers & Acquisitions; Online Marketing; Public Policy; Technology. Construction Market Data : CMD’s portfolio of products and services includes national, regional and local construction data, building product information, construction cost data, market analytics and advertising channels to construction industry professionals in the U.S. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Industrial/MRO Forums. link].
    [Marketing] Communicators Must Lead
    In the same vein, it’s the communicator who’s always looking around the corner who’ll help their organization get and stay ahead. A few years back, there were communicators who were so focused on the present, they weren’t heeding those speaking about the importance of communications measurement, the impact of mobile communications and mobile marketing, or the value of creating content that consumers wished to upload and share. I don’t believe you’ll find too many of them with key communications roles today. But Guest Post by Ken Jacobs. Understand Influence. Build Trust.
    [Marketing] The Thing About Podcasting And Making Real Money
    The one thing about a podcast that most brands, marketers and business professionals don't understand. . don't think that anyone has listened to a show, and thrown a mandate at Mirum, but I have heard many senior marketers reach out and ask about Mirum while indicating that they either love the podcast, or heard someone on the show, liked what they heard and reached out. for any and all of their digital marketing needs. digital marketing. marketer. marketing. marketing podcast. Question: "what do you prefer: writing or podcasting?". can't say.
    [Marketing] When to Get a Second Opinion in Social Media
    Marketing Second Opinion Social MediaOutsourcing is never an easy option to consider, no matter what the circumstances.  Essentially, outsourcing means we are handing over the reins to something we consider deeply personal.  Add in the mix of emotions surrounding personal business ventures, and outsourcing becomes a whole new ballgame.  When it comes to social media and deciding whether or not to allow someone else to handle our efforts, we hope we’re making a safe investment.  However, what if you’re not getting your money’s worth?  When is it time to get a second opinion?
    [Marketing] Lawyers, Are You A One-Client Pony?
    ” Over the years I have been working in legal marketing, both in-house and not so in-house (that would be now as I consult), I’ve heard lawyers tell stories about having only one special client that keeps them busy. Call your in-house marketer, or give me a call if you don’t have one. Nancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. Most of us have heard of a one-trick pony, right?
  • SPIN SUCKS  |  TUESDAY, JULY 14, 2015
    [Marketing] The CrossFit PR Nightmare
    Related Stories How Communicators Can Help Their Favorite Charities Four Content Marketing Lessons from Anthony Bourdain Choosing a Brand Name to Fit Your Business. By Zachary Evans. Last week a company I had zero opinion about previously, ensured I will absolutely never give them a single cent of my money: Enter the CrossFit PR nightmare. This wasn’t through some huge story breaking about shady business ethics, or because of a quality issue with their product. It was through a tweet, and the company’s response to those who had a similar feelings as I do about it.
    [Marketing] What is a creative brief?
    Do you use a creative brief to guide your marketing plan? In the most recent Marketing Minute video from Sonnhalter, Matt explains what this useful marketing tool is and the 11 elements that Sonnhalter’s creative briefs include. Marketing Tips b2b b2t B2T marketing creative brief integrated marketing. marketing minute marketing plan marketing planning marketing strategy marketing tip matt sonnhalterTo view other videos from Sonnhalter, visit our YouTube channel here.
    [Marketing] Agile Innovation Update – July 2015
    As companies come under further pressure to bring products to market faster, will we see more brands embracing crowdfunding as part of their innovation process? Agile Innovation Consumer behaviour Digital tools and technologies Future of market research agile innovation Apple Pay innovation Insight market research researchEach month we bring you the FreshMinds Agile Innovation Update. This month we’re looking at the launch of Apple Pay, the future of the high street, further innovation in the delivery space and using crowdfunding to foster innovation.
  • SPIN SUCKS  |  MONDAY, JULY 13, 2015
    [Marketing] Four Content Marketing Lessons from Anthony Bourdain
    What can a middle-aged chef turned author, turned TV host, teach businesses about online marketing? A lot. think a sharp-tongued, politically incorrect, TV host with his own brand of snark might be your perfect guide to content marketing done right. Four Content Marketing Lessons from Anthony Bourdain. And how can he teach an aspiring content marketer to be better at his or her craft? Content Marketing is Not Boring. just hope those four lessons help you bust a move in the competitive world of content marketing. By Craig McBreen. He has: • Caustic wit.
  • FIREBELLY  |  MONDAY, JULY 13, 2015
    [Marketing] Leadership: The Firebelly Retreat
    Discussed the state of our market and industry in 30 minutes. The post Leadership: The Firebelly Retreat appeared first on Firebelly Marketing | Social Media Marketing Agency. Our team went to Lake Michigan on vacation together. People matter more than infrastructure, processes and protocol. We had a great time. As an entrepreneur, I’m guilty of not taking taking enough time for myself. This year, I’ve reset. I’m putting the oxygen mask on first. And I decided to break a few rules along the way. rented a house on the beach on Lake Michigan. invited my core team along.
  • T2 SOCIAL  |  MONDAY, JULY 13, 2015
    [Marketing] When Should You Address Negative Comments on Social Media?
    appeared first on t2 Marketing International. This post originally appeared on CoreyPadveen.com. When should negative comments on social media be addressed, and how? I was recently speaking at a conference in Las Vegas, and a particular question kept popping up: “How and when should I deal with negative comments on social media?” ” Photo credit: emich.edu. The most common answer is that every brand needs to deal with every negative comment that arises for fear that a single unaddressed issue will sink a company. But that’s not true.
  • JEFF KORHAN  |  MONDAY, JULY 13, 2015
    [Marketing] Make Marketing Your Art
    Marketing is A Meaningful Audition. Effective online marketing is an audition of everything meaningful that may sway a buyer to choose your business over another. In other words, marketing today is much more than content and its promotion. My challenge, like yours, is to use marketing to achieve clarity. If you have been to a reunion of any kind, you know that stories are the means with which we communicate and relate.  So, when it comes to make your marketing, get creative. The post Make Marketing Your Art appeared first on Jeff Korhan.
    [Marketing] Two Paths to An Online Marketing Plan
    If you talk to enough businesses that are marketing online, you’ll find that there are as many ways to approach online marketing as their are businesses. However, not all online marketing approaches are created equal. Let’s look at the two ways to approach online marketing plans. The other method of developing an online marketing plan is preferred if you have a defined customer and you have specific set goals. Your Strategic Marketing Plan. strategic marketing plan is based on your business’s established goals. Define your USP.
    [Marketing] Satoru Iwata, Nintendo Chief Executive, Dies at 55
    Philip Schiller, the senior vice president of worldwide marketing at Apple, posted to Twitter: “He will be missed by many.”. The New York Times – Satoru Iwata, who as chief executive of Nintendo oversaw the introduction of gaming systems such as the Nintendo DS and the Wii, died on Saturday, the company said in a statement. The statement said the cause was a bile duct growth. He was 55. former video game development star, Mr. Iwata was  appointed the president  of Nintendo in May 2002 and became the chief executive of Nintendo of America in June 2013, the company said.
    [Marketing] Why Some Agencies Are Dying
    Well, the agency business has not quite devolved to that point, though you could argue that companies like crowdSPRING have eroded the bottom side of the market. Integration is still needed, but instead of it being under one roof, marketing organizations want agencies that can assemble or play with assembled teams that possess superior niche skill sets. Marketing Agency agile Blue Yonder CMOs Crowd Companies crowdSPRING Jeremiah Owyang marketing SODA ReportSharing the revenue pie is not something most agencies do well. Others are dying. The Collaboration Economy.
  • SPIN SUCKS  |  MONDAY, JULY 13, 2015
    [Marketing] Choosing a Brand Name to Fit Your Business
    If you’ve done your market research and branding correctly, choosing a brand name that speaks to your customer should be the same thing as choosing a brand name which represents you. Related Stories Eighteen Tricks to Save Time and Money On Content Marketing How Communicators Can Help Their Favorite Charities Google News Lab, Algorithms, and Content Creation. By Laura Petrolino. Have you ever wondered what life would be like if you were named something else? If I weren’t a Laura, but a Melissa? Or a Samantha? Would I do something else? Live some place new? Who are you?
  • PAMORAMA  |  SUNDAY, JULY 12, 2015
    [Marketing] 8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)
    Social media marketing is vital for business growth these days. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. Changing a first impression is doable, but it’s best to avoid making social media marketing mistakes in the first place. social media marketing mistakes to avoid. 1. The use of hashtags in social media marketing can help immensely when it comes to creating visibility for your brand and what it has to offer. Social Media Marketing Branding Social media marketin
<< 1 2 3 ... 321 322 >>

Social Media Informer can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with LinkedIn

Sign in with Twitter


We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account


Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.


Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are

Learn more about Content

Social Media Marketing and Measurement