• BILL HARTZER  |  THURSDAY, JULY 31, 2014
    [Marketing] Danny Goodwin Leaving Search Engine Watch as Editor
    “They want to help marketers do their jobs better. 'Danny Goodwin, the Editor of Search Engine Watch , is leaving Incisive Media. Mr. Goodwin has been at Search Engine Watch since 2007, and is going to work for LinkDex. This was first announced on Webcology this afternoon on WebmasterRadio.FM. According to Mr. Goodwin, When he started in 2007, “he had two editors above him, and he has been the only paid full time editor/writer for the past year or year and a half. There has been a budget focus by the London team for a while now. Why does it exist? Search Engine Optimization
  • SIMON MAINWARING  |  THURSDAY, JULY 31, 2014
    [Marketing] How Brands And Consumers Build A Sustainable Future
    Based on this realization, what does this mean for marketers? In return, these smart companies reap the benefits of purposeful marketing and engagement including: 1. For two days of hands-on training on how to define, frame, and share a purposeful brand story and build out your own  2015 Social Branding Blueprint™  based on the latest marketing research and case studies, join us Oct 7-8 at the  2014 We First Brand Leadership Summit. Companies refuse to work for global change, forcing government regulations and adding to expenses and fuelling customer distrust.
  • CONVERSTATIONS  |  THURSDAY, JULY 31, 2014
    [Marketing] The Steps From Business Owner to Franchise Owner
    Marketing is defined for you. 'In a report for the International Franchise Association (IFA) by IHS Global Insights, franchises outpaced the growth of other business sectors in 2012. They estimate that there will be more than 750 thousand franchise locations by the end of 2013, a 1.4 percent increase. If you’re considering moving away from small business ownership and buying a franchise, this might be the time to capitalize on the franchise growth trend. Make sure this is a good move for you by doing your homework and understanding the inner workings of owning a franchise. L.I.F.T.
  • ENGAGING BRAND  |  THURSDAY, JULY 31, 2014
    [Marketing] Do you suffer from the Entrepreneur’s Dilemma?
    How do I focus when I have to spin all these plates e.g. finance, marketing, sales, talent etc. 'You are expected to be a leader, an inspirer, a fortune teller, a geek, a talent producer, an accountant…the list goes on. Entrepreneurs have a lot on their plate that’s for sure and that can either weigh someone down or lift someone to even greater heights – what about you? Which reaction do you have to the entrepreneur’s dilemma? How to recognise the entrepreneur’s dilemma? How do I work on the business when people need me to work in the business? Review.
  • CONVINCE & CONVERT  |  THURSDAY, JULY 31, 2014
    [Marketing] In Social Media, the Only Guarantee is Change
    July brought us guests from research IT company  Forrester ; Expion , the content marketing experts and Social Pros sponsors; the  Beancast marketing podcast; and financial services company  Discover. » Social Media Strategy brand communities content creation content marketing digital marketing social media Social Media Marketing Social Pros Social Pros Podcast 'The  Social Pros Podcast  brings together great minds in social media every week to learn about their successes and struggles. July’s theme amongst the pros seemed to be change.
  • JUGNOO  |  THURSDAY, JULY 31, 2014
    [Marketing] Using SoMeAnalyzer to for Social Media Management
    'Jugnoo Blog: Where social listening meets social engagement - trends that matter in social media marketing management. Social Media Consultant Toni McQuilken has been using SoMeAnalyzer ™  to help her clients manage their social media presence and decode the complex social media conversation. She credits SoMeAnalyzer with increasing the success of her campaigns, resulting in higher client satisfaction. She writes about her experience in Premier VEBA’s  blog. Do you Jugnoo? We’d love to hear your feedback too!
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, JULY 31, 2014
    [Marketing] Are You Ready For International Marketing?
    Being able to market internationally does take some thought, though, because there are some challenges. International SEO is a Huge Opportunity for Marketers  and you should explore the possibilities no matter what size your business is. You’re missing out on 90%  of the entire world if you only market to the US.” I’m thinking that even in your neighborhood there are people who speak another language at home and that learning about other cultures is what marketing really is about. Why Should A Business Look Past The Border? What do you think?
  • TWIST IMAGE  |  THURSDAY, JULY 31, 2014
    [Marketing] The Only Consumer That Matters
    When I was spending time in Silicon Valley two weeks ago, Avinash Kaushik (Digital Marketing Evangelist at Google and bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) told me that a major brand once remarked to him that they don''t consider anyone a customer of theirs unless they have bought from them twice. digital marketing. digital marketing evangelist. 'Who is really a customer of yours? often get to hang out backstage at conferences and events. So, I do. ask them questions. prod them. engage them. Not like these people do. Silly, right?
  • GAURAVONOMICS  |  THURSDAY, JULY 31, 2014
    [Marketing] Clash of Clans
    The freemium mobile combat strategy game by SuperCell  is arguably the best mid-core game in the market, and amongst the highest grossing apps on the App Store and Google Play. 'I have been playing ‘Clash of Clans’  this month, and I am getting totally addicted to it. The gameplay is made up of three loops: 1) in the earn loop, players earn gold and elixir (and, later, dark elixir) and win gems. 2) in the build loop, players use the resources to pay builders to create buildings, and train troops.
  • SOCIALFISH  |  THURSDAY, JULY 31, 2014
    [Marketing] 9 Problems Keeping Your Online Community from Being Great
    Reasons Why Content Marketing Doesn’t Work for Associations [Cool Infographic Friday] Content for SEO [Cool Infographic Friday] Big Data Big Profits [Cool Infographic Friday] The Ultimate Guide to Creative Commons If Net Neutrality is dead, what does it mean for associations? 'I’m not one for lengthy introductions, the title of the post brought you here, so let’s dive in. Below are the aforementioned 5 problems, and I’ve attempted to provide a solution to help you remedy the problems. Would love to hear more from you in the comments or  on Twitter. Why is this?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Marketing] @HBRItalia Piloting the Future of Social Business by @mnburgess #HBR #SocBiz #SocialBusiness
    'When we were invited to present our speech, “The Rise of the Social Employee & the Social Leader” at the seventh annual Social Business Forum (@ SocialBizForum ) in Milan, Blue Focus Marketing CEO and CMO Cheryl Burgess (@ CKBurgess ) and I were also asked to contribute articles to a special insert in the June, 2014 issue of the Harvard Business Review Italia   (@ HarvardBiz ). Edelman (@ davidedelman ), Partner and Global Co-Leader of Digital Marketing Strategy at McKinsey & Co., To download the issue, titled “#Social & Digital Transformation,” click here.
  • BILL HARTZER  |  WEDNESDAY, JULY 30, 2014
    [Marketing] How to Stop Retargeting by Advertisers
    First, let me say that as an online marketer I can tell you that I recommend retargeting be used by my clients. Marketing 'Are you sick and tired of being retargeted ? Have you gone to a merchant’s website, maybe a hotel website or even some other ecommerce business and now their ads are following you all over the internet? Even on Facebook? For days on end? Literally, it can be very frustrating, especially if you are already a customer. Retargeting is great for business, but it honestly can be really annoying in some cases. Select Tools. Select Clear browsing data.
  • ENGAGE  |  WEDNESDAY, JULY 30, 2014
    [Marketing] We Are the New Crazy Old Editors
    Having spent decades in the service of a trade publishing company and its marketing department, my old friend has caught infinite grammatical howlers and headed off countless embarrassments. Along the way, he has taught many writers and marketers much, including: Attention must be paid. Marketing departments love to hire fresh-faced kids. 'Last weekend I took an old editor golfing. Jack was one of my first editors. He was grouchy and erudite, hilarious and eccentric, unpredictable and exacting. said he was an old editor, didn’t I? Hopefully” is no way to start a sentence.
  • JEFF KORHAN  |  WEDNESDAY, JULY 30, 2014
    [Marketing] Superstar Selling: How to Think Like a Marketer and Sell Smarter
    Each 30 minute episode features sales and marketing experts sharing how businesses today are successfully taking their traditional or “old” practices for building profits, and making them new again. John Jantsch is the founder of The Duct Tape Marketing System, and a recognized small business expert. He is the author of a number of books, including Duct Tape Marketing, The Referral Engine, The Commitment Engine , and recently released, Duct Tape Selling: Think Like a Marketer – Sell Like a Superstar. Marketing is the New Selling.
  • JEFF KORHAN  |  WEDNESDAY, JULY 30, 2014
    [Marketing] Podcast Launch: This Old New Business with Jeff Korhan
    This Old NEW Business is a weekly podcast show featuring sales and marketing like John Jantsch, Chris Brogan, and Jill Konrath sharing how businesses are successfully taking old practices for building profits, and making them new again –  by adapting to a digital, social, and global environment. To show our appreciation for you helping us get the word out, I’ll give away 12 free copies of my book Built-In Social: Essential Social Marketing Practices for Every Small Business. 'This is the official launch of our new weekly podcast show: This Old New Business.
  • ENGAGING BRAND  |  WEDNESDAY, JULY 30, 2014
    [Marketing] 4 Social Media Marketing Tips for Long Term Success
    'Social media marketing is not a short term tactic but then what is a guaranteed, short term quick fix to increase your sales? Social media marketing is like all other business activities; it needs focus, time and sustained effort. The problem with social media marketing is that many brands look at what they need to do today to create the sale tomorrow. The post 4 Social Media Marketing Tips for Long Term Success appeared first on The Engaging Brand. We live in world that demands success now. Tweet this ). Success with social media needs a long term view. CLICK NOW.
  • ENGAGE  |  WEDNESDAY, JULY 30, 2014
    [Marketing] Content marketing folks display their super powers at this year’s Comic-Con
    The Con has a reputation as the place to generate buzz for everyone’s next pop-culture obsession, so every year, marketers tackle the creative challenge of creating a memorable impression for their brands amid all of the spectacle. 'WHIZ! San Diego Comic Con is often lovingly called “nerd prom,” but the annual event is always decked out in finery that leaves crepe streamers and balloons in the dust. Here are some of the most inventive displays and experiences sure to make the yearbook for 2014: The Simpsons. Teenage Mutant Ninja Turtles. Gotham. Game of Thrones. Falling Skies.
  • WAXING UNLYRICAL  |  WEDNESDAY, JULY 30, 2014
    [Marketing] “Growth Hacking” – Ignore the Hype
    'There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea. This way of thinking encourages marketers to push for growth above all, rather than take the time to build something properly. The very product examples mentioned above compare apples to oranges, and gloss over the nuances in each of those market spaces. Image: daryjeki via Tumblr, CC 4.0.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 30, 2014
    [Marketing] Are You Asking Contractors for Feedback?
    Of course, the info you collect will be worthless unless sales and marketing compile a spreadsheet of all answers to review. Marketing Tips Traditional Marketing contractor feedback customer feedback ways to build good customer relationships why manufacturers should get contractor feedback 'We’re all focusing on the next greatest product or making sales numbers for the month, but often overlook the very source of those sales. Consistent contractor feedback is a key in establishing a long-term partnership. Are they getting the tech support they need?
  • PUSHING SOCIAL  |  WEDNESDAY, JULY 30, 2014
    [Marketing] What The P Word Can Do For Your Business
    m looking for a content marketing silver bullet. ve found some great blog growth hacks and other marketing tactics that work extremely well in certain situations but none are guaranteed winners. should know better with almost 20 years of marketing experience, but like the Knights Templar, I’m still searching for the Holy Grail. It’s a marketing mindset, more accurately it’s a trait. Businesses run by persistent people beat their competition and dominate their markets. m certain that many marketing strategies are abandoned 30 days before they succeed.
  • SOCIALFISH  |  WEDNESDAY, JULY 30, 2014
    [Marketing] It’s official – marketing will destroy everything good about social media.
    So first of all, I personally feel like this kind of military vocabulary that marketers use all the time (target, rifle, shotgun) is just as in-human as the mechanical business words we deride in Humanize. How many people do you know who can no longer make the effort of spending time on the social spaces they used to hang out it, because it’s all overrun with content marketing crap from corporate accounts? The post It’s official – marketing will destroy everything good about social media. ” . It’s heinous. Do you miss social media ?
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 30, 2014
    [Marketing] Are You Hiding Your Best Content on Your Homepage?
    upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. » Jay Today TV content marketing digital marketing jay today website design website navigation website usability 'Recently, I launched a brand-new video podcast called Jay Today. It’s a way for me to talk about what’s in my head RIGHT NOW. Here’s a Jay Today video about why EVERY page on your website is potentially the homepage, and why you cannot hide your most important content solely on that page. (transcript Read the whole entry.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 29, 2014
    [Marketing] @HBRItalia – How the Social Executive Seizes Opportunity #HBR #SocBiz #SocialBusiness
    'As part of our involvement in the seventh annual Social Business Forum (@ SocialBizForum ) in Milan, Blue Focus Marketing, President Mark Burgess (@mnburgess) and I were invited to contribute articles to a special attachment in the June, 2014 issue of the Harvard Business Review Italia ( @HBRItalia ). It’s an important element of social business: it’s about bringing a human face to the market. Edelman (@ davidedelman ), Partner and Global Co-Leader of Digital Marketing Strategy at McKinsey & Co., They’re watching our moves. How do we communicate? How do we write?
  • THE REALTIME REPORT  |  TUESDAY, JULY 29, 2014
    [Marketing] 75% of Apps Are Used At Least Seven Times Per Month
    According to new data released by mobile marketing firm Swrve , the average retention rate (the average number of times an app is used), shows just over a quarter of users return to an app within 48 hours of first opening it. 'As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. So how can brands measure the success of their app? While 24% of users who install an app will use it only once, 26% of users will use the app again within 24-48 hours of the first session. After
  • CONVERSTATIONS  |  TUESDAY, JULY 29, 2014
    [Marketing] Can Cold Calls Still Build Business?
    'While inbound marketing, networking and referrals, and content marketing are all fantastic practices in today’s business climate, cold calls are still a great way to increase business relationships and continue building a better business presence. If you’re going to keep your funnel filled with new prospects and customers, and I think that’s how most of us stay in business, cold calling is still an important form of outreach. Email Cold Calls. short email specific to the recipient ( not spam ) can be a great way to build a business relationship. to let me know.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 29, 2014
    [Marketing] 6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
    'Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test. The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response. was primarily concerned with audience quality, overall reach, and deducing which topics worked on LinkedIn. 255,262 total article views From 0 ? 35 views per post.
  • PROBLOGGER  |  TUESDAY, JULY 29, 2014
    [Marketing] ProBlogger in Perth: 10 Things Darren Wishes He Knew About Blogging
    Darren emphasized on the use of email as a powerful blog marketing tool as; It Drives Traffic. My Takeaway: I love email marketing especially because it is personal and gives you that feeling of one 2 one communication with your reader and the coolest thing is that it can be automated. Affiliate Marketing. 'This is a guest contribution from blogger Jenish Pandya. What happens when ProBlogger legend Darren Rowse comes to your city for the first time ever? Then what do you do with all the photos you have taken? Well, you write a blog post. Darren The ProBlogger. Dreams.
  • ENGAGING BRAND  |  TUESDAY, JULY 29, 2014
    [Marketing] How to Stand Out From Your Competition
    In any of these cases, this mindset is weaved into the whole customer experience from packaging to invoicing, from marketing to design. 'A business needs to offer something different or offer something differently to stand out from your competition. You understand that you need to differentiate yourself from the competition ; you understand you need to create reasons why you are the perfect supplier to your customer’s need. However in an age of abundance how can you be different ? Yikes, so many offers, so many choices… can you truly be different? Tweet this ). Tweet this ).
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, JULY 29, 2014
    [Marketing] Three Sides of the Ball
    'There really isn’t a clear, hard line between customer service and reputation management and marketing. The way your potential customers are treated is marketing. There are definite differences between customer service, marketing, and reputation management. Improve your customer service department by empowering your representatives appropriately and your marketing and reputation management just got a positive boost. Reputation Management customer service marketing Why Not A Triangle? It’s simple, really. Start With Customer Service.
  • PUSHING SOCIAL  |  TUESDAY, JULY 29, 2014
    [Marketing] The Cure for Blogging Procrastination
    As a content marketer, I understand the need to constantly publish useful stuff that readers adore but it isn’t easy. Marketing isn’t an option and it has to get done. 'Feeling guilty? Did you fail to publish a post last week? Are you beating yourself up because that ebook, podcast, or product didn’t get launched? understand how you feel. Plus, publishing content probably isn’t your only job. get it. This isn’t simple or convenient. However, my friend, you need to suck it up. It’s your business and vision on the line and we have to make it happen. Create a Public Deadline.
  • TWIST IMAGE  |  TUESDAY, JULY 29, 2014
    [Marketing] Social Media, Politics And A Myopic World View
    Quartz: Google has run away with the web search market and almost no one is chasing. 'Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you''re interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. We need to be more media savvy.
  • SOCIALFISH  |  TUESDAY, JULY 29, 2014
    [Marketing] Holy Awesome – NTEN’s Impact Evaluation
    Me:  Why was it important to share this data publicly, as opposed to just doing the kind of market research or environmental scanning that everybody does behind closed doors? Reasons Why Content Marketing Doesn’t Work for Associations Awesome Nonprofit Social Media Decks from #14NTC How to Lead Your Way to a Social Organization Association Social Media: American Occupational Therapy Association (AOTA) Cool Social Tools: Double The Donation Arts nonprofit? 'NTEN has just made public their IMPACT EVALUATION. Evaluating NTEN’s Impact. Me:  Wow. This is so interesting.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 29, 2014
    [Marketing] Content Marketing: What Are Your Competitors Doing?
    'We hear a lot today about content marketing and how we all need to start producing more meaningful content to share. Marketing Tips Social Marketing competitor content audit danielle terreri monitoring competitors content marketing I’m OK with that, but most of us have the cart before the horse. Instead of starting to develop content, we first do a content strategy. Lots of us do this by taking a look internally to see what content might already exist and identify topics and resources for future development. Doesn’t this make sense?
  • VIPER CHILL  |  TUESDAY, JULY 29, 2014
    [Marketing] Are You Clicking These Headlines That Make Regular People Internet Millionaires? (Check Success Story #1)
    What we’re glad we did: Do not put aside email marketing. Email marketing is one such basket. 'Five months ago I published what turned out to be one of the most popular posts ever on this site: A guide on how to reach 100,000,000 (that’s 100 million) unique users in just six months. The whole idea of the post was to show that people are “stealing” viral content, posting it on their site, and getting more visitors from Facebook than you ever thought possible. Now it’s time to do part three: What happened, and can you still make money with this model?
  • MYRLAND MARKETING  |  TUESDAY, JULY 29, 2014
    [Marketing] Bloggers: Let Your Content and Your Readers Breathe
    Blogging Content Marketing Uncategorized Bloggers Content Content marketing Facebook Google+ How To Write A Blog Post LinkedIn Marketing Publisher Tumblr Twitter Visual Content 'EVERYONE IS BECOMING A PUBLISHER. We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history. More people are becoming content publishers by the minute, whether that be: Blog posts like this one. post on LinkedIn’s new Publisher platform. Comments on blog posts.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 29, 2014
    [Marketing] [New Research] Do Viral Emotions Differ by Age and Gender?
    » Content Marketing content marketing emotions Social Media Marketing social media research viral virality visual storytelling 'When was the last time an article made you smile? Or an infographic surprised you with something you didn’t know? For example , the average percentage markup for the services industry is close to 3,000%! Are you surprised? The answer just may be different based on your generation or your gender. Read the whole entry.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 28, 2014
    [Marketing] The Dawning Era of #SocialBusiness with @rsica @emanuelescotti #SocBiz #HBR
    At the event, Blue Focus Marketing President, Mark Burgess (@ MNBurgess ) and I gave a speech titled “The Rise of the Social Employee & the Social Leader,” which expanded on the many concepts presented in both our best-selling book, The Social Employee (McGraw-Hill, 2013) and Mark’s recent TEDx talk. 'In early July, we had the privilege of participating in the seventh annual Social Business Forum (@ SocialBizForum ) in Milan. You can download the file, titled “#Social & Digital Transformation,” here. You are all essential members of the social business community.
  • DANNY BROWN  |  MONDAY, JULY 28, 2014
    [Marketing] Because You Matter
    Because You Matter originally appeared on Danny Brown - the human side of media and the social side of marketing - all rights reserved. 'When you start a new adventure, it can be pretty daunting. new job; a new romance; a new school or college. Online is no different. The first time you join Twitter, it’s like a crazy maze. When you log into Facebook, there’s no quick set-up guide. If you want to start a blog, the choices can be bewildering. Then you look around you, and see others that are seemingly way ahead of you. Don’t worry – you can’t. But you don’t have to. No-one else; just you.
  • DIGITAL DIVA  |  MONDAY, JULY 28, 2014
    [Marketing] Where does time go?!
    years of hard work resulted in a Masters degree (MSc) in Digital Marketing. 'I haven’t been blogging a lot lately… life has been very busy with lots of work and lots of play. All good excuses for not blogging… living life… but I’ve been missing nattering on and I’ve missed the lovely community of bloggers that Leeds has. So, here I am back to nattering and I’m looking forward to seeing a few of the fab Leeds bloggers at an event tomorrow night. What’s been keeping me from blogging? The whole week was exhausting, but so so much fun. Proud.
  • SOCIAL WAYNE  |  MONDAY, JULY 28, 2014
    [Marketing] Interview Recap: The Impact of Startup Incubators / Accelerators and Why We Don’t Have More Women Who Code?
    Depending on the stage of a startup or experience of the founder, incubators and accelerators can extend a timeline for a startup to reach product market fit. If you look at the job market, debt from going to college, the “startup stories” around Mark Zuckerberg, Steve Jobs as dropouts it sounds like joining a technology incubator is the golden ticket to success and you will learn all the skills you need. of the angel market. Startups that has potential to create marketplaces and resources for the growing hardware market. 30pmET @CCTV_America. Ability to fund raise.
  • LOUIS GRAY  |  MONDAY, JULY 28, 2014
    [Marketing] Life By Numbers and Notifications
    Eastern) when you find out how your stocks did on the market. 'From morning until night, I''m led by numbers and notifications. These numbers prompt me what to do next, what actions to take, and often, can be used to inform whether my decision was the right one. And throughout the day, all my devices, working in concert, alert me to what they believe is the information I need to know right now. As we''ve seen a graduation of our primary content consumption from longform text to microtext , we''re moving again to the notification being the central medium by which our get our updates.
  • SOCIALNOMICS  |  MONDAY, JULY 28, 2014
    [Marketing] Social Context Done Right: The November Project
    Facebook Featured Social Media Social Networks Socialnomics facebook algorithm facebook marketing social context 'In a recent article on AllFacebook , advertising researcher Eurry Kim said that, “Ads need to resonate with consumers, so an element of ‘emotional reward’ or ‘noticeability’ helps to convey more than just the brand.” I was recently served a Page Like ad on my Facebook timeline that provided the exact kind of social context Kim is talking about. . Like a goldfish trained to react to light, I clicked on the album to see what event or organization had my worlds colliding.
  • PROBLOGGER  |  MONDAY, JULY 28, 2014
    [Marketing] Three Ways to Outperform Your Online Competition
    'This is a guest contribution from Emma Henry of True Target Marketing. In reality, very few businesses know how to effectively execute strategic online marketing campaigns. Now is the perfect time for you to take advantage of this gap in the market and outperform your online competition. Consider engaging in the services of a website marketing expert to assist you with the process of analysing your online business. Consider engaging the services of a professional, online marketing expert to help you execute this proven and effective three-step strategy. 
  • DIVA MARKETING BLOG  |  MONDAY, JULY 28, 2014
    [Marketing] The Waffle House - A World Cup Battle To A Social Media Win With Meghan Irwin
    Toby/Diva Marketing : I read that the now famous Belgium Waffle House Tweet wasn’t planned. Toby/Diva Marketing : Not only was Waffle House the darling of the social media world but main stream media picked up and moved your story along. Toby/Diva Marketing : What was it like at work when you began receiving calls and requests for interviews? Toby/Diva Marketing: Did the excitement and buzz trickle to the field restaurants and if so what was their reactions? Toby/Diva Marketing : We saw you were engaging with your community in RTs and responses. 'The U.S.A.
  • FIREBELLY  |  MONDAY, JULY 28, 2014
    [Marketing] Facebook’s Growth Is A Digital Marketing Gold Mine
    'dolphfyn / Shutterstock.com The recent report of Facebook’s third quarter growth, in addition to the company’s opportunities for further growth, proves that the social network is still the most predominant, dependable and versatile social media site for marketers throughout the world. recent Business Insider article reports Facebook’s growth in the third quarter as outstanding in North. Facebook
  • ENGAGE  |  MONDAY, JULY 28, 2014
    [Marketing] This Week in Content: These Three Things are Not Alike…or Are They?
    Not much at all—except that this week you’ll learn how Denny’s has positioned itself as a content marketing powerhouse, how Kevin Spacey understands content marketing like Frank Underwood understands the inner workings of Congress, and how to swim with the big fish in a growing industry. . That Diner Feeling: How Denny’s Became a Weirdly Successful Content Marketer. This article from Fast Company  summarizes Denny’s successful content strategy—and highlights a marketing turning point for the brand. . Online Marketing Trends Dominating 2014. FastCompany.
  • PUSHING SOCIAL  |  MONDAY, JULY 28, 2014
    [Marketing] [Podcast] Episode #21: How to Boost Your Online Visibility with Denise Wakeman
    Why introverts may have an advantage as social media marketers! How "boring" businesses can effectively use content marketing to build their visibility online. '[link]. Push Me To Subscribe to the Pushing Social Podcast. I''ve been following Denise Wakeman for a while and I''ve always found her business blogging advice very helpful. We were able to get her on the PS Podcast to discuss her strategies for increasing your online visibility via your blog and social media. In this episode we discuss: 1. Where to start when creating your online visibility strategy. Enjoy. Podcast Toda
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JULY 28, 2014
    [Marketing] How To Implement Structured Data
    'Structured data markup is one of those aspects of marketing that can make your eyes glaze over, particularly if you are running a business. But Neil Patel has come to our rescue with his clear explanation of How to use Google’s Structured Data Markup Helper on Search Engine Journal. To quote his article: Stated simply, the Structured Data Markup Helper is designed to help you implement structured data on your site. Structured data is information organized in vast online databases that help to serve search results. The helper shows where you can add markup and how to do it.
  • SOCIALFISH  |  MONDAY, JULY 28, 2014
    [Marketing] Is your organizational culture ready for the Millennial Era?
    Reasons Why Content Marketing Doesn’t Work for Associations [Cool Infographic Friday] Big Data Big Profits How to Lead Your Way to a Social Organization Association Social Media: American Occupational Therapy Association (AOTA) Is your company culture getting in the way? 'Got a spare hour? You might want to bookmark this. Jamie and I were invited to be the first interview for their new #SitrionTalks series. Sitrion , by the way, is an awesome collaboration software company we love – their philosohy is “make work better” AMEN brother!! photo credit ).
  • GEOFF LIVINGSTON  |  MONDAY, JULY 28, 2014
    [Marketing] 5 Tips to Help You Write a Book, Too
    Why the lack of emotion about completing the War to Persevere , a book I like better than my last two, Exodus and Marketing in the Round ? 'Many people dream about writing books. did for the first 34 years of my life. Seven years later, I just sent the draft of my fifth book to my editors last week. Thanks to independent publishing , writing a book is something anyone can do. The trick is to demystify the aura of writing a book ( featured books image by Moyann Brenn ), and just do it. Let me explain. The first time you finish writing a book, it’s a huge deal. Woohoo! 3) Discipline.
  • JEFF KORHAN  |  MONDAY, JULY 28, 2014
    [Marketing] LinkedIn: A Global Economic Platform
    Periodically downloading your LinkedIn connections to your own CRM naturally ensures those connections are available within your proprietary marketing system. About the author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  –  (Wiley)  . 'It’s not necessary to understand how the social networks function to derive utility from them. However, that knowledge will not only give your business more clarity for making better decisions, it will help it identify and adapt to emerging trends long before the competition.
  • DANNY WHATMOUGH  |  MONDAY, JULY 28, 2014
    [Marketing] ICYMI – Foursquare, Anniversary, Whatsapp and Bolt
    Twitter is rolling out a new research tool for marketers in the next few weeks that focuses on ‘everyday moments’ Linkedin has launched a new app for iPhone called Connected , that encourages users to network more. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. My thoughts continue to be drawn to the crisis in Gaza and to my own previous experiences in Palestine. Facebook released its quarterly results. The headline? Campaigns.
  • MARKETING VOICES  |  MONDAY, JULY 28, 2014
    [Marketing] Professional perspective: Social media is 21st century marketing
    In the competitive world of high- stakes venture, it is 21st century marketing. Don’t relegate the task to marketing or an outsourced group. Insights should drive marketing strategy and tactics and validate impact. Social media marketing done well is powerful and can add tremendous value to your firm. Jennifer Jones is the founder of Jennifer Jones & Partners, a marketing relations advisory firm providing positioning, branding and strategic implementation to venture capital, private equity firms and corporate venture groups. They should be following yours.
  • T2 SOCIAL  |  SUNDAY, JULY 27, 2014
    [Marketing] 6 Tips to Help Brands Use Pinterest Effectively
    The post 6 Tips to Help Brands Use Pinterest Effectively appeared first on t2 Marketing International. Pinterest Marketing Brands Use Pinterest pinterest pinterest marketing social business 'When brands use Pinterest, they need to think about how the network can help them achieve business goals. These tips will certainly come in handy. Pinterest can be a hugely valuable asset to any brand, but in order to see brands use Pinterest effectively, there are a few tips and guidelines that should be followed. Reserve Pinterest Sessions. Repin, Repin, Repin. Leave Comments.
  • BLUE FOCUS MARKETING  |  SUNDAY, JULY 27, 2014
    [Marketing] REGISTER NOW Join #TEDx Speaker and Best-Selling Author, @mnburgess, for AMA #ContentMarketing Workshop
    11–12, I will be delivering an AMA Content Marketing Workshop at the Marina del Rey Marriott in Marina del Rey, CA. In 2014, Content marketing is a marketer’s number one priority. By failing to build a strong content marketing presence around their products and services, brands are effectively letting outside parties control the conversation about their offerings. Discover how your brand can benefit from content marketing. Learn to create and publish marketing content across all relevant touch points where your brand interacts with customers.
  • MARKETING VOICES  |  SUNDAY, JULY 27, 2014
    [Marketing]  JJ&P Wins 2014 Award – Best Communications Firm
    Professional perspective: Social media is 21st century marketing Many firms and GPs don’t see the potential of social. 'JJ&P Wins 2014 Award again from M&A international. Best Communications Firm – Venture Capital and Private Equity Industries – North America. Related posts: Menlo Ventures Names Sales Expert Jim Dawson As Venture Partner Jul 2, 2014 source: WSJ Menlo Ventures named Jim Dawson, Cybersecurity is hot, but a bubble it’s not January 19, 2014 source: VentureBeat by Bob Ackerman, Allegis Capital. homepage
  • TWIST IMAGE  |  SUNDAY, JULY 27, 2014
    [Marketing] How Does The World See You?
    Sally continues to be one of the most fascinating women in marketing today. digital marketing. marketing podcast. 'Episode #420 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Have you ever taken one of those personality tests? Some employers force people to take them (employees or recruits), while some of us come across them as we continue our journeys in life. Many of us take tests like this just to see if we''re doing the work that we''re supposed to be doing. Sally Hogshead is working on something similar. but different.
  • SOCIALNOMICS  |  FRIDAY, JULY 25, 2014
    [Marketing] 3 Ways to Promote Your Business with Facebook
    'Facebook has over a billion users, which makes it an excellent marketing tool for small businesses. Using these 3 ways to promote your business will help you get the most from this social networking site and enhance your online marketing efforts. It offers you an interesting way to reach new potential customers and to form a good relationship with your existing ones. You should start promoting your page as soon as possible to encourage users to check out your content and join your online community. You cannot just blatantly advertise your business or you’ll lose fans.
  • TWIST IMAGE  |  FRIDAY, JULY 25, 2014
    [Marketing] How To Do The Nearly Impossible
    You may know him as the author of bestselling business books like Purple Cow , Linchpin , Permission Marketing , The Dip , Tribes , and countless others (close to twenty, actually). If you''re in marketing, you really need to watch this - Seth Godin - Nearly Impossible 2013 : Seth Godin | Nearly Impossible 2013 from Nearly Impossible on Vimeo. permission marketing. 'We live in very different times. We can say, "harrumph" at that, but it''s huge. The coolest part? It''s not just software any more. whatever. Quickly. As usual, Seth is amazing. business book. hugdug.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, JULY 25, 2014
    [Marketing] Local Marketing Gets A Toy
    It’s a good way to see how trends grow and die all over the world and give a larger perspective on marketing and local search. Local Internet Marketing local marketing local search mobile search responsive website design and development 'Yelp is ten years old and they gave everybody else a gift to celebrate — a new toy called Yelp Trends. Now I know it’s a serious tool because it is a decade of data on 98 cities in 20 different countries but wow, is it fun. This answers their question about which came first, the chicken or the egg… The Toy Is A Tool.
  • ENGAGING BRAND  |  FRIDAY, JULY 25, 2014
    [Marketing] Don’t Miss Out on These Simple Business Tricks
    You deserve the customers because you work hard on creatin marketing reasons. You deserve the customers because you spend time promoting those reasons, checking they are the right reasons and keeping those reasons relevant to the market. 'Strange question. You work hard, you work long hours so you want the answer to be yes or even yes but not enough of them! Dad taught me these simple business tricks… so you get the customers that your business deserves. You don’t deserve customers because of the effort that you put in. How did I spend that time? Share.
  • TWIST IMAGE  |  FRIDAY, JULY 25, 2014
    [Marketing] Facebook Proves Us All Wrong (And It's Not Just Facebook)
    'All too often, we fall victim to a the market of one syndrome. " That''s the market of one. " I hate when people talk like a market of one. Marketing professionals. Senior marketing professionals. " What Facebook means from a marketing perspective: Facebook is mobile. We (as a digital marketing community) have long wanted to find a way to blend personal data, with localized unique opportunities, while at the same time having access to both scale and a more mass market. am a marketing professional. content marketing.
  • SOCIALFISH  |  FRIDAY, JULY 25, 2014
    [Marketing] [Cool Infographic Friday] Do’s and Don’ts When Meeting with a VC
    Our incubator is called Next Step Labs and we basically connect the dots between ideas, go-to-market strategies, technology vendors, consultants and strategists, and funders. 'Two reasons I like this one. First, these are good tips no matter what idea you are pitching and to whom. Second, I have a juicy side business with my friend Sterling Raphael (whom you may know as the genius behind NFI Studios (Memberfuse), which was bought in 2011 by Avectra), in which we help innovative ideas come to fruition. More like this. Are you a Millennial aged between 25-30? Potluck
  • CONVERSTATIONS  |  FRIDAY, JULY 25, 2014
    [Marketing] Social Media for Small Business – Pros and Cons
    Small and medium businesses make a large contribution to the overall market revenue. According to a recent study conducted by the professional networking site LinkedIn and market research organization TNS, small and medium businesses are increasingly turning to social media to fulfill a variety of needs. 94 percent of the businesses surveyed used social media for marketing and an impressive 49 percent found social media helpful in educating and deriving market insights. Jessica Davis is a Content Strategist at Godot Media , a leading content marketing firms.
  • CONVINCE & CONVERT  |  FRIDAY, JULY 25, 2014
    [Marketing] How to Respond to Every Social Media Inquiry in an Average of 19 Minutes
    » Social Pros Podcast brand communities content creation customer service digital marketing integrated marketing social customer service social media Social Media Marketing Social Pros 'Tweetable Moments You have to have great customer service before you attempt social customer service. dgingiss Tweet This Taking Customer Service Online Discover was the first credit card company to offer 24-hour phone support, and now they’re leading the way in social media customer support, as well. They were. Read the whole entry.
  • WRITTENT BLOG  |  THURSDAY, JULY 24, 2014
    [Marketing] 9 Persuasive Writing Tips for a Copy that Sells
    Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it made as an Internet marketer. 'The most vital characteristic of copy that sells is persuasive writing. Persuasive writing is one of the most valuable skills you’ll ever learn … and, consequently, one of the hardest to grasp. If you’re currently struggling in this area, take a look at these 9 persuasive writing tips, and start watching your copy improve. Tell a Story. Image source. Share Your Personality. Because you know the grocer.
  • ENGAGE  |  THURSDAY, JULY 24, 2014
    [Marketing] Emo Marketing: Why Is Everyone Crying?
    Graeme Newell, emotional marketing guru and owner of 602 Communications, describes emotional marketing as “messaging that builds your ego. Here are a few brands using emotional marketing to get your attention. My first memory of emotional marketing. 'It’s no secret that one of the ways into your audiences’ hearts is by actually tugging on their heartstrings. By making you feel better about yourself, the brand transcends mere product status and becomes a friend.”. Don’t worry, the examples aren''t all sappy Hallmark moments!). Everyone needs a hero. RealDadMoments.
  • THE SOCIAL MEDIA INCUBATOR  |  THURSDAY, JULY 24, 2014
    [Marketing] Can Marketing Lessons Be Learned From Weird Al Yankovic?
    This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users. This creative and entertaining campaign is something all marketers can learn from. Whether online or offline, it is important to cater to your audience and give an integrated approach to how you market your products or services. 'Social media has become one of the fastest growing tools for many industries in the last decade. Facebook Gets a Fresh Look as News Service.
  • PUSHING SOCIAL  |  THURSDAY, JULY 24, 2014
    [Marketing] Why Your Blog Must Sell Sell Sell
    Content Marketing and blogging is the process the salesperson uses to communicate their empathy, selflessness, and value-based story in a confident way. routinely meet so-called marketing experts that can’t increase sales. 'Ogilvy was the quintessential ad man. His agency created iconic advertising that still inspires creators today. He was also famous for focusing on his ad''s performance instead of awards. He summed his philosophy in 6 words. It’s not creative unless it sells. It’s Not Creative Unless It Sells” - often quoted by David Ogilvy. Blogging Ghettos and Shantytowns.
  • THE REALTIME REPORT  |  THURSDAY, JULY 24, 2014
    [Marketing] Adidas Teams With Champs Sports To Create Instagram Mini Series
    According to Scott Burton, director of marketing for Champs Sports, the duo’s target demographic is male, high school varsity athletes, and the decision to create 15-second clips on Instagram was an attempt to generate more sharable, rewatchable and memorable content (AdWeek). “You can expect to see a blending of sport, pop-culture, music, and humor coming to life in a way that no other brand can do it,” says Kelly Olmstead, director of brand marketing for Adidas. The campaign led to over 30 creative videos ( Econsultancy).
  • PROBLOGGER  |  THURSDAY, JULY 24, 2014
    [Marketing] Create the Best Pay-Per-Click Landing Page in 7 Easy Steps
    If conversion rates really matter to you, you should be aware that every marketing campaign has to have a dedicated landing page. You also have to know how to craft one, so that your marketing efforts rise above the average and become exceptional. Majority of the marketing done by SaaSProject is content marketing. In this era of branding, storytelling is a crucial part of effective and successful marketing. Poulami Ghosh loves to share knowledge about effective PPC practices and online marketing. 'Image via Flickr user Andrew Pescod. The Pain. General
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, JULY 24, 2014
    [Marketing] Do You Speak The Right Language?
    So the airline’s ad campaign in Spanish-speaking countries was saying, “ Now, you can fly naked in __ Airlines” That ad campaign happened maybe twenty years ago, and the challenge of language and marketing has not changed. Paige O’Neill addressed the problem recently on Marketing Pilgrim in her post Are you fluent in the language your customers speak? If your business is multicultural, you need to make sure your marketing message is equally multicultural by running translations past native speakers. . No problem, a direct translation.
  • SOCIALNOMICS  |  THURSDAY, JULY 24, 2014
    [Marketing] 6 Ways Your Social Media Team Can Improve
    'You’d be hard pressed to find a business owner or marketer out there who isn’t already well-aware of social media’s importance to their business. But even the most savvy marketing teams can struggle to use social media effectively, whether they’re having difficulty maintaining a rich presence on four different platforms or simply can’t think of anything to say on a consistent basis. If you’re feeling a bit burnt out or lost in the social media sphere, the following six tips will straighten you out. Make Your Profiles Stand Out. Respond…NOW. Pay Attention to Shares.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 24, 2014
    [Marketing] Considering Starting a Blog?
    It’s important to analyze the goals of your organization’s overall marketing plan to see if a blog fits into it. If you have those answers established and decide that a blog should be a part of your marketing plan, check out the presentation from our webinar below, or watch it on YouTube to get more information on the ins and outs of getting a blog going. Webinar: Should a blog be a part of your marketing plan? 'By Rachel Kerstetter, PR Engineer. John and I presented a webinar awhile back, at the request of a client, about blogs. What are the goals for the blog?
  • SOCIALFISH  |  THURSDAY, JULY 24, 2014
    [Marketing] 3 Social Media Opportunities Your Nonprofit is Losing
    Since social media is the new frontier for marketing on a budget, you probably have a Facebook business page, a Twitter account, or both — but are they enough? They also offer services that make running your NPO a snap, including video conferencing, file storage in the cloud, and Social One — a service that allows NPOs and businesses to relay content on all their social media platforms at once for efficient social marketing. 'Guest post by Yazmin Gray. ———— So, your NPO is in its early stages and you’re looking to promote it. Think again. So, how about it?
  • CONVERSTATIONS  |  THURSDAY, JULY 24, 2014
    [Marketing] The Customers Love Cheese
    Conversations Marketing Small Business Social Media 'He didn’t like Facebook, so he didn’t have a Facebook page for his business. He didn’t use a smartphone, so he declined the idea of a mobile-friendly website. He didn’t watch YouTube, therefore he wasn’t interested in doing a video backstory of his 33-year old business. Our meeting went a bit long, but the owner wasn’t ready to stop – and he was needed in the kitchen, so we went there to talk while he helped get orders out. When I was asked about my favorite cheese, I said, “All of them.
  • CONVINCE & CONVERT  |  THURSDAY, JULY 24, 2014
    [Marketing] Samsung Puts Its New Phone To the Ultimate Test: An Underwater Selfie Challenge
    » Social Media Case Studies #underwaterselfie brand ambassadors content marketing samsung samsung galaxy s5 scuba stunts visual storytelling 'Picture this: it’s the first day of Spring and you’re in Switzerland, relaxing with friends along the picturesque banks of Lake Zurich. Then, out of nowhere, a person in a scuba gear pops out of the water with a ringing cell phone. Would you answer? Luckily for Samsung and its Swiss communications agency Serranetga, many did. Read the whole entry.
  • FIREBELLY  |  WEDNESDAY, JULY 23, 2014
    [Marketing] Nobody Comes Close To Beating (Or Even Touching) Facebook When It Comes To Social Media Referral Traffic
    'Denys Prykhodov / Shutterstock.com If one of the goals of your social media marketing efforts is referral traffic to your web assets, I hope you’re not ignoring Facebook. Despite legitimate concerns about decreased organic reach in the News Feed, a recent report by Shareaholic shows that Facebook was the Q2 2014 social media referral traffic leader and drove. Facebook
  • ENGAGE  |  WEDNESDAY, JULY 23, 2014
    [Marketing] An Editor’s Anthem
    That being said, I think content marketers can learn a few lessons from Mr. Yankovic. 'Editors, writers and English teachers rejoice! We finally have an anthem that highlights our grammar gripes using humor, wit and rhythm. It’s “Weird Al” Yankovic’s “ Word Crimes ,” a parody of Robin Thicke’s “Blurred Lines.”. In the past week, it’s made the social media rounds and amassed more than 9 million YouTube views. Admittedly, I account for four of those views.). That’s because the video is just as clever as the lyrics. No matter what your profession, it’s worth three minutes of your time.
  • PROBLOGGER  |  WEDNESDAY, JULY 23, 2014
    [Marketing] Three Ways to Outperform Your Online Competition
    'This is a guest contribution from Emma Henry of True Target Marketing. In reality, very few businesses know how to effectively execute strategic online marketing campaigns. Now is the perfect time for you to take advantage of this gap in the market and outperform your online competition. Consider engaging in the services of a website marketing expert to assist you with the process of analysing your online business. Consider engaging the services of a professional, online marketing expert to help you execute this proven and effective three-step strategy. 
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 23, 2014
    [Marketing] New Research: B2B Video Marketing on the Rise
    'Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well. Although four out of five B2B marketing professionals reported. » Social Media Research b2b marketing brand awareness content marketing resources demand metric marketing budget video marketing video marketing challenges video marketing objectives vidyard website hub Read the whole entry.
  • SOCIALNOMICS  |  WEDNESDAY, JULY 23, 2014
    [Marketing] 7 Tricks for Successful Social Media Branding
    If you’re a marketing professional, you probably know who your brand’s target audience is. Your social media page should match all of your other marketing materials. It’s every social media marketer’s dream to have an engaged and talkative audience. Once this dream comes true, though, many marketers fail to keep the communication going. Perhaps the most important thing to remember is that no marketing campaign is going to be perfect from the beginning. 'An essential part of branding a business is developing and maintaining an online presence. Photo by Geralt.
  • ENGAGING BRAND  |  WEDNESDAY, JULY 23, 2014
    [Marketing] No Budget? Business Innovation Tip- No money required
    Often the first to market is not the ultimate winner because they copy the basics and refine to something even better… just think Google! Taking lessons from one market sector and applying in a new way to your sector. Building on an initial innovation and making it specific to your market. Find ideas and then make them your own with a twist that is specific to either your market, your customers or your brand. 'Do you stop yourself from being innovative because you don’t have the business resources or funds available? Copying is easier than ever. Share.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JULY 23, 2014
    [Marketing] The Importance of Comments
    Without knowing what people are thinking, marketers can only guess. If you are not counting comments as important data in social media marketing , you are missing something good. Blogging for Small Business blogging comments marketing 'How many blogs do you read? How many of the blogs that you read do you comment on? How different do you think the blogs you read would be if there were no comments? Or if people did comment? People who read blogs have a lot of power — the power of influence. After all, businesses need is to know what people will buy, right?
  • VIPER CHILL  |  WEDNESDAY, JULY 23, 2014
    [Marketing] SquareSpace vs Wix (and Everyone Else): When Paid Links Work
    It has been a rocky twelve months for them on the stock market, reaching a high of $31 per share and now sitting at just $17. Yet when it comes to real human users and people in the market for a website builder, all seem to know about Wix and SquareSpace as the dominant players in the field. After a dip during the credit-crunch, things have only got better… (I have a feeling I’ll be using this chart again in my upcoming SEO and the stock market blog post). 'It still amazes me when SEO blogs blindly tout advice we’ve all heard before. How are they doing it?
  • WRITTENT BLOG  |  WEDNESDAY, JULY 23, 2014
    [Marketing] 9 Pillars for a Killer Content Marketing Strategy
    Two words: content marketing. Oh, and let’s not forget that marketing with content costs you about 62% less than traditional marketing (you can see all the statistics here ). Here’s the thing about content marketing, though… you need a killer strategy! When marketing with content, the goal is usually to preserve your current customer base and reel in new consumers. Your content marketing strategy should be just one layer of your overall marketing campaign, which can include anything from television commercials to ads on social media.
  • SOCIALFISH  |  WEDNESDAY, JULY 23, 2014
    [Marketing] Association Social Media: American Occupational Therapy Association (AOTA)
    Awesome Nonprofit Social Media Decks from #14NTC How to Lead Your Way to a Social Organization BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Five Web Design Trends to Watch Cool Social Tools: Double The Donation 3 Reasons Why Content Marketing Doesn’t Work for Associations. 'I am SO excited to present the first post in an ongoing series of interviews of Association Social Media Managers. Whoo hoo! Hi Stephanie! Thanks for being my very first respondent. You’re setting a high bar! Who do you report to? . As web editor, I work in the Communications Department.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 23, 2014
    [Marketing] B-to-B Marketers: Are You Utilizing SlideShare?
    'When we think of utilizing social media in the marketing mix,  SlideShare is probably the most overlooked and underutilized tool. Lots of marketing departments, even if you tell them how great a tool it is,  their push back very often is we don’t have time to develop one. My position is that between sales, marketing and the C suite, there are plenty of Power Points already existing that highlight and focus on issues that help differentiate you and help set you up as an industry exp ert. Presentations to key customers on ways you can help solve their problems.
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 23, 2014
    [Marketing] 3 Steps for Getting Your Brand on the Back-to-School Shopping List
    » Digital Marketing american eagle back to school brand personalities digital marketing influence marketing influencers instagram mattr Social Media Marketing targeting vine visual marketing visual storytelling walmart 'Let’s be honest. For being the second-largest retail opportunity of the year, back-to-school shopping is about as exciting as a trip to the DMV. Its bland predictability is a shame because there are nearly  $300 per household at stake. Think of the millions of backpacks, sneakers, and No. Read the whole entry.
  • SIMON MAINWARING  |  TUESDAY, JULY 22, 2014
    [Marketing] How Coca-Cola Brings New Life Into Its Bottles And Brand
    This is not just a smart strategy by creative marketers- it’s a very big idea. 'Coca-Cola is currently rolling out an innovative and environmentally responsible initiative called Coca-Cola 2nd Lives, starting in Vietnam and then expanding across Asia. At the heart of this effort is the intent to give their disposable bottles a second life that is meaningful, adds value to the lives of customers, and also avoids those bottles becoming yet another addition to landfills. Do you know of any other good examples of brands repurposing their products in alignment with their purpose?
  • KOKA SEXTON  |  TUESDAY, JULY 22, 2014
    [Marketing] The Evolution of Social Selling
    Not so long ago I was a sales rep carrying a quota in a highly competitive market. Not just a tool for marketing, social media becomes a precision instrument for social selling. 'The business of selling has always been social. Though the end results of generating new revenue are still the same, the tactics like anything in life must change to meet the current landscape. A brief history of sales. The art of bartering is sales in its earliest form; for the most part it was transactions between people from different villages, tribes or communities. The evolution of modern sales.
  • TWIST IMAGE  |  TUESDAY, JULY 22, 2014
    [Marketing] Are Your Customers Frozen? Let It Go!
    It makes the world of branding, marketing, advertising and communications that much more challenging. good chunk of my time was spent on the Google campus with Avinash Kaushik (Google''s Digital Marketing Evangelist, bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0 ). Because, we know digital marketing. We know all about consumers who have bought from a brand once, and then never again, but are bombarded with marketing spam to move a needle, because they are considered a customer (hey! digital marketing. marketing spam. Right?
  • GREG VERDINO  |  TUESDAY, JULY 22, 2014
    [Marketing] Taking the Long View of Near-Term Change
    Change Inspiration Leadership Marketing Digital Transformation Fresh Perspective Innovation micromarketing Transformation 'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
  • PROBLOGGER  |  TUESDAY, JULY 22, 2014
    [Marketing] How Social Media Can Affect Your Search Engine Rankings
    Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Companies, too often, omit their social media marketing strategy from their SEO strategy, which is a grave mistake. The combination of SEO and social media platforms such as YouTube, Facebook, Google+, Twitter, LinkedIn, and Pinterest can be overwhelming for big as well as small business marketers. Source: comScore. Source: SEL. Facebook.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 22, 2014
    [Marketing] 3 TED Talks That Uncover the Secrets of Storytelling
    » Content Marketing 'When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong. Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story. was already boring myself to death and I hadn’t even begun to write. We have all heard (ad nauseam) about the “power of brand storytelling,” and I know that I have read more than one blog that spits. Read the whole entry.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, JULY 22, 2014
    [Marketing] The Effect of Gamification on Marketing
    point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service:  gamification is exciting because it promises to make the hard stuff in life fun. One non-marketing example is turning on your favorite music while you clean the kitchen. If you know your customers and have developed some buyer personas, figure out what makes life enjoyable and add an element of that to your online marketing strategy somehow. What a difference some good music makes!
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 22, 2014
    [Marketing] Do B-to-B Buyers Trust Your Website?
    recently read an article from the Content Marketing Institute written by Dianna Huff  entitled,  Why 55% of Potential B2B Buyers Might Not Trust Your Website that highlights some interesting findings. Marketing Tips Traditional Marketing content marketing institute dianna huff how to build trust on your website komarketing what do b to b buyers trust what pages on your website are the most important 'Interesting question, isn’t it? think everyone thinks because they built one, everyone will like and trust what you have up there. That one made me wonder.
  • ENGAGING BRAND  |  TUESDAY, JULY 22, 2014
    [Marketing] A Fun Truth of Social Media Marketing Success
    'Marketing needs reasons and social media is a great vehicle to share those reasons. So when you wonder what you should share, what social media marketing will work and what to write on social media…ask yourself these questions. Social media marketing is not a ‘thing’; social media is your brand demonstrating who you are. Social media marketing is not what YOU believe and think. Social media marketing demonstrates who you are, it is NOT  a presentation of who you think you are. Social Media social media social media marketing Share.
  • PUSHING SOCIAL  |  TUESDAY, JULY 22, 2014
    [Marketing] [Podcast] Episode #20: Why Your Blog May Need A Vacation
    Has your content marketing plan ground to a halt as you search for some inspiration that will get you excited about publishing again? '[link]. Push Me To Subscribe to the Pushing Social Podcast. Is it getting harder to discover new blog post ideas? I''ve been there and I''ve discovered three ways to beat creative burnout. In this episode of the Pushing Social Podcast I''ll give you 3 ways to beat burnout and revitalize your creative energy. Right Click Here to Download This Episode. Did You Like This Episode? It would be great if you could leave a review on iTunes. Podcast Today
  • WEBBIQUITY SMM  |  TUESDAY, JULY 22, 2014
    [Marketing] 23 Outstanding Social PR Guides
    But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The Soft and Subtle PR Pitch of Content Marketing by Sword and the Script. Why PR Agencies Should be Great at Social Marketing, But So Few Are by SocialSteve’s Blog. 'As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. Image credit: PRNews. The world has changed.
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