[Marketing] Create Shareable Social Media Images with These Three Tools
    It doesn’t take hours spent with advanced software to customize a marketable image. The result is a successful marketing strategy simply made through screen-capture software. With a little creativity, you could market just about anything. 'Did you know that creating your own shareable images can be as easy as a few clicks? Many screen-capture tools are free, simple to use, and store your images for future uploads. These tools below are just some screenshot software that users have called uncomplicated and speedy. ShareX. LightShot  . and a caption between them. Snagit.
    [Marketing] Which of These Booming Social Media Sites Are You Ignoring?
    Should you give up and pursue more worthwhile marketing activities? Which of these social media platforms are you currently ignoring and leaving out of your marketing? In fact, I’ve done some research on the concept of visual marketing and the stats I uncovered basically convinced me to start paying more attention to what I will call my “content marketing mix,” as I enter 2015 and beyond. Click here to download my special report on the visual content marketing boom. ” Probably more than once or twice. Pinterest. Slideshare. Instagram.
    [Marketing] Association Social Media: Philanthropy Ohio
    am in the marketing department and my supervisor is the VP of Marketing & Public Policy (overseeing both departments). We are a small organization and all the communications/marketing activities fall within our department. remind our staff often to be taking photos when they are out of the office, but they don’t usually have social media and marketing on the mind. wish I could devote more time to it, but we’re a very small marketing office. Welcome! 1) First things first –  in what department in your organization does your role sit? Very insightful!
    [Marketing] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Blogs are a lot of work, but if done properly, can set yourself apart in your market and ultimately get you new customers. Marketing Tips Marketing Tools Social Marketing how to reach the professional tradesman professional tradesman USING BLOGS FOR THOUGHT LEADERSHIP USING BLOGS TO REACH THE PROFESSIONAL TRADESMAN 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. It also allows for interactions with both categories.
    [Marketing] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Blogs are a lot of work, but if done properly, can set yourself apart in your market and ultimately get you new customers. Marketing Tips Marketing Tools Social Marketing how to reach the professional tradesman professional tradesman USING BLOGS FOR THOUGHT LEADERSHIP USING BLOGS TO REACH THE PROFESSIONAL TRADESMAN 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. It also allows for interactions with both categories.
    [Marketing] 3 Points To Remember In Social Media
    'You do hope to use Social Media Marketing to the best of your capacity and to its optimum use. Social Media may look easy; which it is! If you have the patience and the perseverance then Social Media will not remain a mystery. Strategy is all about what is to be done and what is not to be done. Here goes the basics: Remember Social Media is not about Sales Bombardment. No one wants to connect with a Page that keeps on giving out sales oriented messages. Great that you are on Social Media - however it is not a race to get more people joining you - it is not a popularity contest.
    [Marketing] Marketing with a Mission: How Your Company’s Mission Can Mold its Success
    Take L’dara – a company that sells skin-care products through a referral marketing program. 'For all companies, a well-defined mission statement and clear set of goals set the foundation for future success. To establish a company culture that’s healthy and effective, it’s important to spend time developing these items. Company culture is integral to brand identity, employee morale, and customer loyalty, and it’s nearly impossible to succeed without goals. How to write a mission statement. Here are some tips on how to write an effective mission statement: Ideology. Wording.
    [Marketing] How social media is like spaghetti sauce
    As marketers we are often focused on the end goal, to make our product appealing to consumers. One third of the US market wanted chunky tomato sauce and it wasn’t even on the supermarket shelves! When Prego released a chunky sauce they took over the market. The food industry started to market varieties more and one-taste-fits-all products less. Over and over I hear marketers and sales people say “My market just doesn’t use that network” But do they really know? 'I watched this TED talk with Malcolm Gladwell the other day.
    [Marketing] The Beautiful Freedom of Not Giving a Crap
    It was a post that shared the direction this blog was moving in, and a heads up that if readers wanted to subscribe to a purely marketing blog, this one wouldn’t be for them (and I recommended five other blogs to subscribe to instead). I’d just become bored of only writing about marketing, social media, etc., The Beautiful Freedom of Not Giving a Crap originally appeared on Danny Brown - the human side of media and the social side of marketing - all rights reserved. Pretty much not a day would go by without my mother receiving some troublesome news about me.
    [Marketing] How to Create Content That Sells
    'Image via BigStockPhoto.com The rise of content marketing has created a kind of content apartheid in which overtly promotional content is the second class citizen and helpful, non-selling content is the privileged class. And if you’re marketing a disruptive product or service, hard-sell copy. » Content Marketing analytics change content marketing program content marketing strategy content strategy copywriting revenue selling content storytelling youtility Read the whole entry.
    [Marketing] Do You Want To Resonate On Google+?
    If you are active on Google+ as a social media marketing tool, brush up on your camera skills. Social Media google social media marketing social media strategies 'Resonate. Reverberate. Those words have an echoing factor, a continuing impact on the hearer. And if you are planning on having a presence on Google+ that resonates and reverberates by being reshared repeatedly, there’s now proof that you need to be using one thing every time: images that are relevant combined with engaging text at least 100 characters or more. So what does this mean for us?
    [Marketing] My Take on Inbound Marketing
    There have been some really smart posts about the future of inbound marketing. The Value of Inbound Marketing. 'I’m presenting at Hubspot’s Inbound conference today, which marks my second time there with about six years distance in between. Has anything changed? But it would depend who you ask. want to give you a simpler take than all that. Jacqueline and I completed our first Spartan race in August of 2014. Note that I say “first.” ” This is your first clue that the organization is doing something right. The Reebok sneakers at the top of this post?
    [Marketing] What Are You Doing to Drive Opted-in Emails?
    Marketing Tips Social Marketing building opt-in email lists copyblogger way to increase opt-in emails 'Let’s face it, we’re all in this for the same reason. To talk with people who share the same interest and could possibly be or refer us a new client. So in order to get them to give up their email, we better come up with some interesting and helpful stuff that will make them want to be in our book for future gems. It’s not only what you have to say, but how you say it. An example, for a webinar, space is limited, sign up now. Everyone loves a laugh.
    [Marketing] Why is your content strategy failing?
    'It is important to understand that it is not enough to just have a content marketing strategy in place. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. From content generation to content publishing – each step is crucial and has to be handled cleverly to create the best possible content marketing strategy for your organization. Taking your content marketing team too lightly. Often, business owners don’t take the content marketing team seriously. No content optimization.
    [Marketing] My Next Move: Bridging London and NYC for The Digital Consultancy
    Announcements Digital Transformation Marketing Strategy Digital Strategy The Digital Consultancy 'We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.
    [Marketing] Marketers Need to Focus on the ‘Why’ not the ‘What’
    'As marketers and content creators, we care about the awesome. At Content Marketing World last week, Scott Stratten, author of QR Codes Kill Kittens , stood in front of a packed house of content marketers and delivered a very polished presentation about why we need to stop marketing and start engaging. Stratten said, “Marketing should be an experience, not your job or your logo.” Said Stratten: The QR code is the poster child of what’s wrong with marketing. What’s the point of marketing, if we are missing the point entirely? Crazy, right?”.
    [Marketing] 5 New Email Marketing Terms You Should Know
    'I start off the just-released 2nd Edition of Email Marketing Rules by quoting EmailMarketingReports.com Publisher Mark Brownlow, who once said: “Wondering if ‘best practices’ were called ‘profit practices’ whether we’d be more likely to follow them. Since my book discusses 120 email marketing best practices, this quote is a great way to drive home the financial importance of these practices right off the bat. » Email COIL confirmed opt-in lite digital marketing email marketing email marketing rules engagement granted media list growth opt out
    [Marketing] Every SmallBiz Track is Only $79
    Marketing Small Business 'We’re changing our pricing structure. Instead of “levels” – Every SmallBiz Track is only $79. When SmallBizTracks first launched last fall, our projects were one of three levels of work: Basic, Advanced , and Master. The differences were in levels of complexity or customization for the projects – and cost. The more complex or customized the work of a track, the higher the cost. It’s become apparent that most business owners, always mindful of their budget, started out with Basic tracks. And each track is … $79.
    [Marketing] The Perfect Brand Example for Your Social Media
    Marketing is about giving examples. Social media marketing is about BEING that example. 'Business is about being an example; an example of how the world can be. Leadership is about leading by example. Customer service is about serving by example. Sales is about delivering against those examples. Often people say they are confused about how they should be on social media. What if you saw it as an example of who you are? What if you saw it as giving examples of how wonderful your customer’s life could be? What if you saw as it as delivery of those examples? Social Media
    [Marketing] The Top 10 Questions Every Brand Must Answer to Grow in 2015
    'Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. Every marketer is now aware that Boomers, Millennials, and Gen Z are looking to brands to be more responsible in exchange for their product purposes. Too often marketers think only in terms of how they will share their story with customers and ignore the need to create a company culture that is in alignment with that story. How do you align your external marketing with your internal culture?
    [Marketing] The What, How and Why Of Website Usability Testing!
    'Usability is the core of any design and development project, it is at the forefront of most designer’s mind, something considered by both back-end and front-end developers and is there in the list of a marketers, SEO professionals and content creators. Usability tests can uncover problems with website design and functionality mostly the navigation issues, highlight overall design effectiveness, determine content relevance, and assess customers’ ability to complete critical tasks. So, What grade your website will get, if it took a usability test? No Problem! What’s next? Get them fixed!
    [Marketing] Four Ways to Crush Your Email Challenge and Build the List
    He researches email marketing and how to grow businesses doing it. 'This is a guest contribution from Luke Guy. support building your email list more than any other thing. It’s the building block to any platform-building. You should be collecting emails before you even build the blog or write the book. Wish I did it this way to begin with. Collecting emails has got to be the fastest, easiest, cheapest way to build a community. You can approach someone and more likely get their email than a “like” on Facebook. Email is about discovery. Facebook is about liking what we already like.
    [Marketing] Three Ways Social Media Impacts Small Businesses
    They’re also a very effective marketing tool that can have a big impact on small businesses. It’s a Great Way to Conduct Market Research. Social networking sites provide companies with an excellent way to conduct market research because you can learn so much more about consumer habits than you can with surveys and other forms of research. You can learn what influences consumer behavior the most and use this information to create better marketing strategies to draw more attention to your company. It’s Offers a More Personal Form of Advertising. Social Media
    [Marketing] 7 Awesome eCommerce Platforms For Small Businesses
    The all-in-one eCommece solution includes a secure shopping cart, website, marketing tools, and mobile themes. Magento Community Edition allows small businesses to sell in online markets with no hassle on fulfillment, translations or pricing. Because of this tight integration, it is recommended for businesses that envision content marketing to drive sales of their products and services. 'The ‘click and order’ trend is undergoing a major shift. As consumers increasingly turn to their PCs, smartphones, tablets, etc. The solution? An online store. PrestaShop.
    [Marketing] The Digital Student: Take Social Media to a New Degree
    Don’t think that you’re just marketing yourself to the colleges, but instead really interact with them and be yourself. 'Small businesses use social media to grow their clientele and expand their networks, individuals use social media to keep in touch with old friends, family members and colleagues, and now, hopeful college students are able to zone in on social media to help get into the school of their dreams. In addition to you using social media to find schools, colleges and universities are searching for you online, too. Searching for colleges with social media.
    [Marketing] Technology Trends Disrupting Consumer Behavior
    Digital Marketing Trends Disrupting Consumer Behavior v. Advertising Consumer Behavior Content Marketing 'I spend much of my time on the road discussing technology trends that are changing the way consumer’s communicate with each other and brands. The amount of change that has occurred over the past year is staggering. We have witnessed the introduction of everything from the Uber API to Amazon drones, all having the power to revolutionize multiple industries within years (maybe months). 19 from Kyle Lacy.
    [Marketing] 7 Roles of the Savvy Content Marketer
    'A content marketer is a different species of professional. I’ve been helping businesses market themselves for 18 years and have seen the marketer evolve since the early 90’s. As the web gained traction, we saw the emergence of digital marketers who bridged the gap between the geeks and the clients. Over the last 5 years  an evolutionary leap has created the content marketer. The content marketer isn’t a glorified account executive who can talk about Facebook and blogging. This simplistic view has crippled many organization’s marketing strategy.
    [Marketing] Integrated Marketing: Making Offline and Online Work Together
    'Internet marketing saw incredible development in the last decade or so; to such an extent that one sometimes thinks that good old offline techniques are dead and gone – it is all about mobile devices, SEO, landing pages and Google Analytics now. Offline and online marketing can and should be used alongside one another. According to popular belief, direct mail marketing doesn’t work – people are too used to it and semi-automatically throw everything that looks even remotely corporate into a dustbin. Offline Marketing Is Still Alive and Kicking. It is so Stone Age.
    [Marketing] Content Marketing Isn’t Always About Content Creation
    ——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. Content creation continues to be the focus of most digital marketing and public relations campaigns and it’s starting to backfire. The real problem with more and more marketing programs is that content has become akin to being a house guest in someone else’s online experience. Concepts. Strategies. It is reposted here with permission.
    [Marketing] Don Draper Is Dead: Strategy is Taking Over
    'When a convention center is packed with 2,500 content marketers, the chatter is focused on the stories that they’re trying to tell for their brands. Indeed, “storytelling” is the buzzword of the year for marketers. Not suprisingly, that chatter is getting louder, especially as content marketing becomes the new normal for marketers. At Content Marketing World in Cleveland last week, Progressive CMO Jeff Charney asked an enraptured audience if the idea of Mad Men’s Don Draper is dead. Is the typical ad guy dead? The answer was a resounding yes.
    [Marketing] Don Draper Is Dead: Now Storytellers Have To Be Strategists And Distribution Experts, Too
    'When a convention center is packed with 2,500 content marketers, the chatter is focused on the stories that they’re trying to tell for their brands. Indeed, “storytelling” is the buzzword of the year for marketers. Not suprisingly, that chatter is getting louder, especially as content marketing becomes the new normal for marketers. At Content Marketing World in Cleveland last week, Progressive CMO Jeff Charney asked an enraptured audience if the idea of Mad Men’s Don Draper is dead. Is the typical ad guy dead? The answer was a resounding yes.
    [Marketing] 5 Marketing Myths
    'Myths and misconceptions are abound in the marketing blogosphere. From a research perspective this data represents a small sampling, in turn creating myths about marketing that don’t apply to the whole profession. Here are five common marketing myths I hear about frequently. 1) Analytics Make Your Marketing Program Succeed. We are in the midst of a data revolution with marketers racing to extrapolate reports into meaningful outcomes. Marketers promise that the use of analytics will deliver the ROI they are looking for. 2) Visual Media Is a Snack.
    [Marketing] Is Writing Still the Most Important Social Skill?
    » Social Pros Podcast Ann Handley content creation content marketing digital marketing everybody writes Social Media Marketing Social Pros 'Tweetable Moments Done is better than perfect. annhandley Tweet This Storytelling in a Visual Age Visual storytelling has been getting a lot of chatter over the past few years: the rise of visual social media outlets like Pinterest and Instagram, the proliferation of tools for creating excellent visual content, etc.
    [Marketing] Running a PR Department vs. Running a PR Agency
    ” The hits, the placements, the coverage that gets PR people all excited doesn’t always have the same effect on people who are responsible for the overall marketing campaign. Public Relations agency branding leadership management marketing pr 'The PR skillsets and attitudes differ whether you’re leading a PR agency or you’re leading a PR department in an integrated agency. Running a PR department within a larger agency is very different from running your own PR agency. Bigger isn’t necessarily better. PR vs. PR. PR isn’t always the answer. There’s
    [Marketing] Where I’m Headed Next
    As of today, I’m officially the SVP of Marketing for Sysomos , focused on their MAP and Heartbeat platforms for social analytics and intelligence. Fast forward to earlier this summer, and I got an intriguing call from recruiter extraordinaire, Joe Pugliese at Blackpoint Partners  about Sysomos’ need to fill a key marketing leadership position. (Seriously, Lots of consolidation, a more mature market and customers with evolving needs, and yet some strong opportunity for the right players to break through the clutter and confusion to fill some very key gaps.
  • T2 SOCIAL  |  SUNDAY, SEPTEMBER 14, 2014
    [Marketing] 5 Blogging Worst Practices to Avoid
    The post 5 Blogging Worst Practices to Avoid appeared first on t2 Marketing International. Blogging best practices blogging blogging for business social media marketing worst practices 'Blogging is a popular activity, but there are some worst practices out there that all bloggers need to avoid. Just as there exist best practices when it comes to different activities on social media, there exist worst practices. Sometimes, knowing about the worst practices can be just as valuable as knowing what you should be doing. Undated Articles. Misspellings and Grammar. Used under license.
    [Marketing] Power to the People: @TheEconomist Interviews @CKBurgess on the Growing @SocialEmployee Revolution #SocBiz #EmployeeAdvocacy
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Trends Branding Employee Branding Marketing Social Business Social Executive Social Media Marketing Social Media Trends The Social Employee It has been a lot of fun to watch the response to this list, especially to read all the heartfelt praise for these deserving leaders. Please check out @SocialEmployee media buzz!
    [Marketing] Master 5 Copywriting Formulas to Grow Sales Online
    Content Creation Content Marketing Copywriting Online Marketing 'Image source. Want your sales copy to stand out to readers and compel them to make a purchase? Of course you do. But for your sales copy to be effective in a time when consumers are constantly bombarded with content it must meet three vital criteria: Your sales copy must grab attention. Your content must then gain the reader’s interest. Your words must appeal to their emotions for them to buy.  Savvy Panda explains. However, sales copy must also include facts and statistics so consumers can justify their purchase.
    [Marketing] 8 Tips for Managing a Social Media Crisis
    DiGiorno picked on on the hashtag without knowing what it meant and co-opted it for marketing purposes. Tips for Managing a Social Media Crisis is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan. Branding Social Media Social Media Marketing Twitter PR Social media marketing 'How in the world could this have happened?! Rage spills over to other social networks and influential bloggers are decimating your reputation. The
    [Marketing] The Importance of Construction Turnaround Services
    Business & Marketing construction turnaround services 'Construction turnaround services are needed on a variety of jobs that are intended to renovate an existing building. When businesses are planning on making changes to their facilities, they need a business that can turnaround everything for them. The third party company manages the renovation project, and they determine how best to retrofit the inside of a building that is already in use. Retaining Machinery. Many companies that renovate the interior of a facility will need to retain much of their machinery to keep operating.
    [Marketing] The Future Of Work
    It''s not just the marketing of a business that fascinates me. digital marketing. marketing podcast. 'Episode #427 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It''s everything about the future of work. This includes the actual physical office spaces that we use (and, yes, that could be at home, Starbucks or even in the tallest building of the financial district). How will teams be structured? What will the leaders of the future look like? Is Mark Zuckerberg the prototype of the CEO? Enjoy the conversation. blogging.
    [Marketing] Show 503 – Maximising E-learning for Marketing
    'Laura Wall Klieves is the VP Academy & Marketing and Duarte.com. How e-learning is growing as both a marketing and training tool. The post Show 503 – Maximising E-learning for Marketing appeared first on The Engaging Brand. Pod Casts brand podcast e-learning e-learning course e-learning experience marketing podcast Nancy Duarte is one of my favourite business thinkers. She has a life’s mission of removing boring presentations and helping business leaders tell their stories in an engaging way. And for your chance to win just share this blog post!
    [Marketing] Saturday Slides Providing a LIFT to Business Owners
    by Ed Catmull) from Bplans.com THINK: The Top 10 Reasons Your Marketing Needs SlideShare The Top 10 Reasons Your Marketing Needs Slideshare from Stan Phelps – As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. Blogging Books Marketing Whistle Stops 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few decks on SlideShare that might help you in building a better business presence and a smoother work flow.
    [Marketing] Holiday Phone: Keeping in Touch While Abroad
    Business & Marketing holiday phone 'Are you getting ready for an overseas trip? Do you have an upcoming international business trip? Are you thinking about taking your family on an incredible vacation? If so, it’s time to start planning. While you might know what hotel you’re staying at, what airline you’re flying on and even what activities you’re going to be doing, you also need to consider the issue of communication. How will you talk with your friends while you’re traveling? How will you contact different locations? How will you get directions?
    [Marketing] How do you know if your launch goals are realistic?
    Yes, 5 figure launches are common but there are so many parameters to consider, such as price points and a well structured marketing campaign. Doing this means that if you hit your ‘good enough’ target early on in your marketing campaign you’ll have the drive to continue to your ‘brilliant’ goal and beyond. If you dream of launching something or are scared of failing, creating online marketing campaigns for new services and products is something I LOVE to do, and I’d love to help you achieve success for your launch so get in touch. Out of thin air. Divide that number by.03.
    [Marketing] Marc Mathieu, SVP of Marketing at Unilever: Keynote Speaker at 2014 We First Brand Leadership Summit­­
    Marc is responsible for the development of Unilever’s new marketing strategy — Crafting Brands For Life — that will support the company’s sustainability growth ambition of doubling the size of its business while reducing its environmental impact. Prior to joining Unilever he was SVP of Global Brand Marketing at Coca-Cola, where he created the ‘Coke Side of Life’ global campaign, launched Coke Zero into 50 markets, and developed their sustainability platform, “Live positively”. Unilever:  Marc Mathieu, SVP Marketing. IBM:  Chris Crummey, Worldwide Exec.
    [Marketing] Marc Mathieu, SVP of Marketing at Unilever: Keynote Speaker at 2014 We First Brand Leadership Summit­­
    Marc is responsible for the development of Unilever’s new marketing strategy — Crafting Brands For Life — that will support the company’s sustainability growth ambition of doubling the size of its business while reducing its environmental impact. Prior to joining Unilever he was SVP of Global Brand Marketing at Coca-Cola, where he created the ‘Coke Side of Life’ global campaign, launched Coke Zero into 50 markets, and developed their sustainability platform, “Live positively”. Facebook – Andy McKeon, Global Customer Marketing Lead. of Sales. GENERAL
    [Marketing] Don’t “Blow” It – Plan Ahead on Marketing Campaigns
    The Shop Arbor Hills marketing campaign helped me ask lots of questions. Did their marketing team sit down with complete shopper demographic information, market research and a goal, or did they simply say, “Selfies are hot right now. Did their marketing team figure out the percentage of people ages 25-34 or 35-44 that take selfies? It is still a very young marketing campaign though, so perhaps it’s not been seen by many. will be interesting to see how it plays out in the market and who will participate. Facebook Marketing Twitter marketing
    [Marketing] Putting the Marketing Funnel into Perspective
    'TweetIf you have been in business for any length of tim […]. Strategy
    [Marketing] SendinBlue Review – Small Business Pricing with Enterprise Features
    'Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days at a time. Around the same time, I was contacted about a sponsored post from an interesting email marketing platform. If you’re that person, then here is an email marketing platform that you might not have heard of yet, but should definitely consider.
    [Marketing] Best Practices for Your Online Business and E-commerce
    'Guest Post by Larry Alton Since businesses first started building websites on the Internet, marketing and optimization practices have changed in order to accommodate the evolution of technology. Some of the most effective uses of marketing campaigns include providing coupon or discount codes. In the event of using social media marketing, a business could provide different coupon codes for each social site and determine which channel provides the most impact on sales. This could provide further information regarding which social marketing campaign is the most effective.
    [Marketing] Google+ Communities: Amplify Your Content In Search
    Get Weekly Marketing Updates. Earlier this year Social Media Examiner released an extensive social media marketing industry report that revealed learning Google+ was a top priority for businesses. Martin Shervington is an executive coach, business consultant, and marketing psychologist whose work centers on communication, people, and technology in modern life. He splits his time between the UK and the United States working on a number of web marketing projects, with a great majority of them involving Google and Google+. 'Listen to the Episode Below (0:34:29). iTunes.
    [Marketing] 3 Things To Remember About Content Marketing
    'Content marketing is on everybody’s radar, right? Well, if it isn’t, it should be–if you are interested in internet marketing at all. It’s kind of ironic that “content marketing” is a trend because, in reality, the point of marketing has always been what you are saying to the world and how they are perceiving your message. Probably the most important thing about marketing is knowing who your audience is. There’s a lot of noise out there, and many marketers are saying the same things. Who, What & How.
    [Marketing] The Boy With the Bread
    The Boy With the Bread originally appeared on Danny Brown - the human side of media and the social side of marketing - all rights reserved. 'In a small town not far from you, a boy watched his father at work. His father was the town baker, and every morning without fail he’d rise at 3:00am to begin the day’s baking. Fresh pastries, sugar-coated sweetbread, biscuits of all shapes and sizes and – the most popular – the softest bread you could ever hope to eat. All the ingredients for the bakery came from the local farmers and shops. It was the thing that shaped the boy’s future.
    [Marketing] History Predicted It. We're All Cyberpunks Now
    Here it is: a documentary on Cyberpunk (and a lesson that everyone interested in business, marketing and innovation must watch). marketing. apple architects artificialintelligence artist bigdata business cyberpunk cyberpunkmovement data designer documentary innovation internetculture marketing robotics technology youtube youtuberabbithole 'How much of you is technology. how much of you is human? No idea how this came across my radar, but - like you - I often find myself (late at night) deep down in the YouTube rabbit hole. Cyberpunk was originally coined in 1983. artist.
    [Marketing] Native Advertising Is Everybody's Problem
    Yesterday morning, I moderated a panel discussion at Content Marketing World in Cleveland titled, The Hottest Term in Content Marketing: The Opportunities in Native Advertising. It was a very fast-paced panel featuring Doug Kessler ( Velocity Partners ) Brant McLean (Director of Brand Partnerships, Tumblr ), Stacy Martinet (Chief Marketing Officer, Mashable ) and David Spiegel (VP of Brand Strategy & Social Publishing, Buzzfeed ). For a long while, agencies acted as the outsourced marketing department for brands. chief marketing officer. content marketing.
    [Marketing] SEO and the Stock Market: How to Profit from Google Penalties
    was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. The Yellow Pages however, trading as Yellow Media on the stock market, were estimated to have lost around 20% of their organic search traffic. The first thing we need to do is find companies which make money primarily via a website, are listed on the stock market, and receive a large portion of their website traffic from search engines (such as Google). When Panda 4.0 Airbnb. Airwatch. AppNexus.
    [Marketing] Agile innovation update September 2014
    The event, which kicks off today, will see agile teams of web developers, marketers, designers and entrepreneurs come together to consider how the retailer can tap into digital, social and mobile to encourage consumers to live a healthy lifestyle. Agile Digital tools and technologies Future of market research Innovation agile agile innovation agile service development barclaycard bPay band innovation innovation hackathon Qualitative data Tesco hackathon Tesco Labs Uber Uber Corner Store wearable payments technology 'Each month we bring you the  FreshMinds  Agile Innovation Update.
    [Marketing] Here Comes the Content Marketing Shakeout
    The tick tock until the big content marketing software shakeup is under way. At last year’s Content Marketing World event, I met with multiple venture capitalists hungry to get a piece of the seemingly explosive market for content marketing software, a bucket into which I place all curation, production, governance, promotion and efficiency wares. » Content Marketing angel investing content marketing predictions content marketing software content marketing trends content marketing world investment Social Business social media software social media strategy
    [Marketing] 5 Ways to Make Your Startup Attractive for Social Media Engagement
    Using social media gets the word out there in a cleverly crafted way, but you need to build your startup’s marketing from the ground up. If your online presence doesn’t have responsive design and mobile readiness, you’re going to lose your market before the games even start. However, when done correctly, it can be marketing magic. Related Stories 21 Best Business Blogging Tips Slide Decks that LIFT 4 Simple Steps to Help You Improve Your Marketing Strategy Driving Car Comfy. Marketing Social Media It doesn’t come naturally for everyone.
    [Marketing] Facebook vs. Twitter: Which is Better for your Brand?
    For those in a B2B marketing context, Facebook vs. Twitter isn’t even a comparison. When you’re doing a Facebook vs. Twitter comparison for your brand, you will indeed need to to do all of the market research on where you customers are, and how they behave and all that good due diligence. Facebook Twitter facebook marketing online marketing social media marketing twitter followers twitter marketing twitter marketing strategy Facebook has been around since 2004, while Twitter has been around since 2006. This is another bad sign for Facebook.
    [Marketing] When TV Becomes An Accessory To YouTube
    and just how big of a business this is (and will continue to be) for marketers. Although its market share will not substantially increase, the revenue from ads that run on the site - excluding banners, search and other ads, alongside traffic and content acquisition costs - will grow. marketer. 'Everyone is talking about video. Have you noticed how on Facebook , some videos in your newsfeed start on their own now? You don''t have to click on them. They just start. For some, this is very upsetting and disruptive to the Facebook experience. If this is you, step aside. google.
    [Marketing] Is Your Social Media Following a Balanced Diet?
    And that is where social media marketing can play a huge role in your marketing mix. For that reason social media marketing needs to be a balanced diet; a diet that offers reasons, call to actions and personality. Social Media social media social media marketing 'Can I ask why do you feed your children? You don’t have to… there maybe laws but you can choose to break those laws? Does the question make you feel uncomfortable? mean why wouldn’t you WANT to feed your children? Customer’s are like your children; they need feeding to grow.
    [Marketing] Creating and Selling Ebooks Webinar
    'This webinar (available in full for ProBlogger.com members) features ProBlogger Marketing Ninja Shayne Tilley outlining the strategy for getting the best return on your efforts creating and selling eBooks. It covers: Sell Sheets: Do you need one? What is it? How to make a good one. What content to have in your book – what shouldn’t you miss? An effective book outline. Thinking about your audience. Your review process. Writing tips – not only to get content written, but also tips about format, consistency and even mindframe mid-book. The editing process. See you there!
    [Marketing] Be An Advocate For Your Consumer
    This makes a lot of marketing skeptics shake their collective heads in disbelief, but it is true. What I realized - very early on - is that if there is a short cut, a way to get things done faster, cheaper or easier, most marketers will make a run at it. take marketing very seriously. see the role of marketing (and, more importantly, marketers) as being the professionals who mediate the relationship between the brand and the audience. Marketing for human beings. marketing event. Ultimately, technology is doing nothing new to marketing.
    [Marketing] 9 Magnetic Headline Formulas to Grow CTR
    Check out this Marketing Land post about Google+ thumbnails alongside headlines. 'Despite a massive influx of interactive multimedia, writing still rules the web. That makes powerful headlines essential for the success of any online blog or business. Everyone on the Internet is competing for clicks, so the skilled creation of alluring headlines is necessary to garner a large audience and increase the click-through rate (CTR) of your content. Luckily, the science of attracting attention through headlines can be condensed into a handful of simple formulas and tricks. Tell Them How To.
    [Marketing] 3 Overlooked Ways to Integrate Social into Your Company’s Product Packaging
    'While it may be true that your company needs a strong social media presence, saying so in a marketing advice column has become tired and cliché — like, eye-rolling levels of tired and cliché. But keep those eyebrows unarched for a moment just yet: while you probably have the online space covered, have you ever thought about bringing your social media presence to the physical world? If not, you’re missing a prime opportunity to connect with your current and potential consumers during key decision making moments. There’s one easy place to do exactly this: your product packaging.
    [Marketing] How Content Partners Can Boost Your Content Marketing Strategy
    » Content Marketing boostsuite content marketing partners content marketing strategy content strategy creating youtility email marketing helping beats selling research social media sharing social media strategy 'Image via BigStockPhoto.com In my previous Convince & Convert post, I explained how to research potential partners and expand your target audience by getting your content in front of their readers. They see it as invasive, pushy, or they’re not confident enough in their own content to be willing to share it.” I completely. Read the whole entry.
    [Marketing] 3 Tips for Increasing Network Value and Influence
    Entitled This Old New Business Podcast , it is a series of interviews with successful sales and marketing experts, all of whom have extensive personal networks. About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. Awareness Blogging Community content marketing Marketing Selling Small Business Social Business Social Media adding value community Jeff Korhan network networking relationships small business podcasting Photo Credit.
    [Marketing] 3 Key Strategies to Grow Your Hotel on Facebook
    Below are three key tactics to maximize your hotel marketing strategies and engage more fans without having to throw in the big bucks for advertising: Think outside your property. You will achieve more by being personable with your followers rather than regurgitating the information they can find on your marketing brochure. To succeed and grow your following on Facebook, make sure that your marketing efforts are engaging to your users and able to keep up with the shifting trends. Good content creation can be difficult to do if you limit yourself. Inspire with your content.
    [Marketing] The Most Important Thing About Your E-mail Campaigns
    'E-mail marketing  is kind of like the goofy kid in the marketing gang. And really, isn’t being remembered a big part of marketing? Give your message a sender that has a face — “Janet from Marketing” is better than “Marketing Department” because she is a person. mail marketing is far more personal contact than many other marketing strategies can hope for, but the tricky part is making that contact a good memory. mail Marketing for Small Business e-mail campaigns e-mail marketing email email tips
    [Marketing] 7 Surefire Social Media Strategies for Your Business
    And as a business owner, you should make use of it – what once was just a pastime turned into a powerful marketing instrument you cannot afford to ignore. The most important thing to understand before you start working on your social media marketing is that it is as serious as any other part of your business strategy. 4.     Content Marketing. Here are 7 simple strategies that will help you out: 1.     Follow a Plan. For example, set a minimum of how many posts and tweets you make every day and stick to it no matter what. 2.     Walk the Extra Mile. How To Social Media
    [Marketing] What is Influencer Marketing?
    Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog  and sign up for their upcoming ebook on influencer marketing. The post What is Influencer Marketing? 'Short answer – human to human interaction. Haven’t heard of Encore Alert? Well I will keep up the suspense while you watch this space, as I’m going to feature them in a forthcoming Cool Social Tools post. In the meantime, enjoy the video. More like this.
    [Marketing] 9 Tips to Spot Amazing Blog Writers
    Major brands constantly make the news for social media posts and content marketing gone horribly awry. While  71% of marketers may be increasing their content, the smart ones are being selective about the quality and quantity they publish. Whether you’re looking to bring on the right freelance blog writers or considering adding a full-time staffer to your marketing squad, here are some ways to determine just who’s qualified to represent your organization to the outside world: 1. 'Image source. Fear of terrible content. Writing Samples. SEO Knowledge. Thick Skin.
    [Marketing] When it Comes to Content, Honesty is the Best Policy
    'More than 2,500 marketing types flocked to Content Marketing World in Cleveland this week to learn about the very latest in content marketing. few dozen attendees had an opportunity to learn a lot from the very first in content marketing. In his matter-of-fact Midwestern tone, Jones told a story of sustainable content marketing that wowed everybody in the room. So, what’s the secret behind the long-running magazine’s content marketing success? Note: Deere won’t disclose the exact circulation, nor does it share budgetary information.). Image: Flickr
    [Marketing] When it Comes to Content, Honesty is the Best Trick in the Book
    'More than 2,500 marketing types flocked to Content Marketing World in Cleveland this week to learn about the very latest in content marketing. few dozen attendees had an opportunity to learn a lot from one of the very first in content marketing. In his matter-of-fact Midwestern tone, Jones told a story of sustainable content marketing that wowed everybody in the room. So, what’s the secret behind the long-running magazine’s content marketing success? Note: Deere won’t disclose the exact circulation, nor does it share budgetary information.).
    [Marketing] 6 Steps To Transform your B2B Marketing Program
    'For years, B2C brands have used online video as a marketing tool to reach their target audiences and deliver important brand messages, and consumer-facing brands have benefitted from numerous conferences and resources to help them along their video journeys. More recently, B2B marketers have turned to video to complement their traditional channels, but they haven’t had the same resources and opportunities to learn from each other. » Social Media Strategy b2b ignite transform your b2b marketing program video marketing video strategy vidyard visual storytelling
    [Marketing] Build a Winning Business Plan: 5 Steps for Success
    To support your summary, you need a market analysis to identify the demands of your customers and how you intend to offer something different than competitors. These components underpin your marketing and sales strategy, which shows how you intend to generate revenue. Projecting Revenue Among these elements, a marketing and sales strategy is crucial, for without sales there is no revenue. 'About 630,000 small businesses start up annually, according to the Bureau of Labor Statistics. Nearly a quarter fail within a year and over half close within five years. Small Business
    [Marketing] Shipping and Storage Containers For All Needs
    Business & Marketing shipping container 'There are many uses for port containers and shipping containers , but each container must be used for a specific purpose. Every company that invests in these new containers can use them for several things. There are some companies that need to use these containers for their freight business. Other businesses will use these containers to make sure that they have storage on their property. Storage. These containers can be stacked inside a warehouse, organized outside the warehouse or used outside the home office. Freight. Sales. Takeaway.
    [Marketing] 5 Brand-New Ways To Increase LinkedIN Showcase Page Followers
    Social Media Marketing 'It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not have the same virility inbuilt as Facebook. Also, LinkedIn genetically is more about your personal thought-leadership than company’s. Hence the focus and ways to increase followers for a company page is a bit challenging. Never.
    [Marketing] 3 Vital Ingredients of Effective Content Marketing
    In a sense both social media in general and specifically content marketing, are like bar code scanners. However, just like barcodes, the content is only brought alive through the scanner; for web content this is the reader, the sharer who will bring the content marketing alive through sharing and commenting. To understand content marketing means to understand the needs of the consumer and to create content that allows scanning to show it immediately. The post 3 Vital Ingredients of Effective Content Marketing appeared first on The Engaging Brand.
    [Marketing] Are You Social Enough For a Successful Career?
    Whether you’re in the market for an engineering job, a sales job or a customer-service based job, social media can help. 'More and more companies are actively engaging in social media to grow their business, scope out their competitors and hire new people to bring on board. According to popular professional social media platform LinkedIn, 81 percent of small and medium-sized businesses are currently using social media, and this number is only rising. Social media comes in very handy when it comes to searching for a job. Ways social media can help you find a job.
    [Marketing] Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit
    'Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing so quickly. We’re very excited to announce the final list of speakers for the 2014 Brand Leadership Summit: Unilever – Marc Mathieu, SVP Marketing. Facebook – Andy McKeon, Global Customer Marketing Lead. The Coca-Cola Company – Derk Hendrickson, GM EKOCENTERS. IBM – Chris Crummey, Worldwide Exec. of Sales.
    [Marketing] Why Sustainable Competitive Advantage is so 1990
    What role can marketing play in helping to define a new opportunity?  Is it the classic role that marketing plays, or is it something more? think it’s something different, and I think the world of marketing is about to undergo the most ginormous upheaval.  And it has to do with the fact that on the one hand, the analytics that form the cornerstone of traditional marketing are really changing rapidly.  I think that’s totally different than a lot of the tools that are in the marketing toolkit today. What could this mean for the average marketer’s career? 
    [Marketing] What Makes a Great Brand Ambassador?
    Sounds a little creepy, maybe, welcome to the world of marketing. » Community Management brand ambassador brand influencers grouphigh how to find brand ambassadors influence marketing social media influencers successful influence marketing programs 'Image via BigStockPhoto Ambassador prowling: Hunting down people who love your brand or locating the people who will love your brand they just don’t know it yet. Yesterday I wrote a post on how Gini Dietrich promoted her book with the help of brand ambassadors. In the event you missed it, check it out real quick here.
    [Marketing] TechnoVision Report shows Media Coverage of Top Tech Brands in 2014
    Content Marketing Online PR big data measurement media online news online PR PR Sourcecode TechnoVision 'The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. TechnoVision is built using PRSourceCode’s Ocular8 – a new tech media insight service.  TechnoVision Tech Media Report. Share of Voice.
    [Marketing] The Future of Content Part 3: with Richard Becker
    The Future of Content Marketing Isn’t in Marketing Content When most marketing professionals think about content, they think in terms that have grown all too familiar. Social media, articles, electronic newsletters, case studies, white papers, videos, webcasts, photos, and other content are all part of the marketing mix. Sure, most marketers prefer some tactics over others, which is largely based upon budgets, production capabilities, content trends, and self-actualized outcomes. It changed marketing, just not necessarily for the better.
    [Marketing] Association Social Media: The American Institute of Architects (AIA)
    As Director of Social Engagement, my role is part of the Strategic Communications and Marketing team. Occasionally the Marketing team will host informational briefings on initiatives/campaigns as well. Association Social Media: American Veterinary Medical Association (AVMA) Association Social Media: ASCD 3 Reasons Why Content Marketing Doesn’t Work for Associations Association Social Media: National Business Officers Association (NBOA) How to Lead Your Way to a Social Organization BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups. Who do you report to? .
    [Marketing] Are You Leveraging Social Media Across Your Manufacturing Business?
    'There are all kinds of buzz words out there—integrated marketing, 360 degree marketing, etc. They all have the same goal in mind, and that is to take your marketing message and share it across all methods of communication. Heidi Cohen had an interesting post recently,  360 Degree Social Media Marketing , where she shared 37 different tactics that you can use. Marketing Tips Public Relations Social Marketing heide cohen manufacturers leveraging social media social media tactics for manufacturers ways manufacturers can use social media
    [Marketing] SoundCloud Ads are Here: Prepare your SoundCloud Account
    SoundCloud social media marketing soundcloud soundcloud marketing soundcloud plays soundcloud promotion 'SoundCloud ads were recently introduced by the world’s second most popular music sharing site (behind the all-powerful YouTube) in an effort to grow the amount of money that uploaders can earn. As of now, the revenue sharing is only available to a select few. ll break it all down in the article below! As is tradition here on the Devumi blog, every SoundCloud post also features my favourite track on SoundCloud right now at the bottom. Read all the way through to find it!
    [Marketing] Marketing is the NFL Quarterback of Business
    'Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. In the many, many comments about Tom’s blog post, Brian Clark from Copyblogger mentioned the fact that, at the end of the day, the product itself matters more than the marketing approach. Ultimately, marketing gets way more credit than it deserves, but marketing also gets way less credit than it deserves , because at the end of the day if you have a great product, it makes marketing look fantastic. It matters.
    [Marketing] The Chasm Of Management Practices
    That means management can no longer be the center of control of information and power rather management must serve the power nodes that control information and direct engagement with customers, markets, suppliers and employees. 'There is a management chasm emerging that left unchecked could destroy your organizations future. chasm is a marked division, separation, or difference between one point and another. In the field of management practices the points are past practices vs. future practices. Being stuck in the chasm means you are not going anywhere but down the ravine.
    [Marketing] Making Your Community Addictive (Free Video)
    few weeks later I was lucky enough to speak to a group of 1400 inbound marketers at MozCon on building a powerful sense of community. 'In June, I was fortunate enough to speak at David Spinks' CMXSummit in New York. If you missed it, you can watch the video below (on repeat!). You can find the slides below. Building A Powerful Sense of Community - MozCon 2014 from Richard Millington.   If you're interested in us speaking at your event, you can now visit the updated speaking page. Will you be one of them? link]. Branded Online Communities Managing Online Communities
    [Marketing] 4 Steps For Better Customer Conversion Rates
    Marketing 'You are getting people to your site but the bounce rate is high. You are getting interest in what you offer but not converting to sales. You feel irritated. You feel stuck. There is some good news and some bad news. The good news is you are doing well – getting the attention of potential customers is hard. The bad news is that you can’t stop there – getting attention and getting paid are two very, very different things! Indeed in so many ways you have done the hard part – getting attention is something that many brands struggle to achieve.
    [Marketing] Leaders in Advocate Marketing: Q&A with Hessie Jones
    'Over the past four weeks, we have sought out the best-of-the-best social media marketers for an executive Q&A. She is also a cellist, a seasoned digital strategist, a marketer, a writer, a speaker, a podcaster, a social media addict, a wife and a mom. Red Bull has created markets and advocates for its brand by virtue of its content. In addition to social marketing, how can brands develop an integrated strategy that includes advocate activation? Branson is in tune with the market and creates brand extensions where none naturally exist. Why or why not?
    [Marketing] How Agencies Evolve From Vendor to Strategic Partner
    'The constant development of new marketing channels and new technologies and customer demands for more relevance has put more intense pressure on marketers than ever before. And since things tend to roll downhill, that puts even pressure on agencies of all kinds to deliver results – Acquisition, Retention, Growth – as marketing budgets are subject to more scrutiny. However, the continual delivery of the most relevant marketing insights had always been presented a hitch. Consolidated marketing intelligence reporting for critical decision making.
    [Marketing] A Word about The Social Media Success Summit 2014
    'Can’t you get everything you need to know about content marketing by running a few Google searches and save some cash in the process? Sure, I could have went to: Mari Smith and Amy Porterfield for Facebook Marketing. Thankfully I was invited to speak at Social Media Examiner’s Content Marketing Summit last spring and was able to listen in on the top expert’s presentations. Marketing is tough. Your ability to quickly find, learning, and implement new marketing strategies is the only durable competitive advantage available today. But why attend?
    [Marketing] Here’s A Great Video Marketing Idea
    Marketing Pilgrim’s Cynthia Boris asks that question in her post “ Most moms watch video on their smartphone…but what are they watching? Video marketing  is the natural result of everybody being able to watch stuff on their phone. Video Marketing how to/tutorial videos mobile video video 'Do you know what that young mother is watching on her smartphone while her kids play? ” It looks at recent studies of mobile phone use among US moms, and it is pretty interesting. How-To/Tutorial Videos. How do I do this procedure? How do I fix this problem?
    [Marketing] We’ve Always Done it That Way!
    In today’s market, there are so many other options to consider. If you’re in specific market segments, join and participate in the conversations ( LinkedIn ). Marketing Tips Marketing Trends Social Marketing Traditional Marketing non traditional marketing outside the box ways manufacturers can reach their customers utilizing social media to attract contractors what social media do i need to use to attract the professional tradesman 'I cringe when I hear someone say that phrase. Past actions will not ensure future success.
    [Marketing] Join Me at the Outreach Marketing Virtual Summit on 9/23
    'I will be speaking along with all these smart folks at GroupHigh’s Outreach Marketing Virtual Summit on September 23rd. My session will be a quick run-down of some of the great social media campaigns by associations as shared in my Association Social Media Manager Interview series ; and there’s a ton of great content about social media marketing, blogger outreach, engagement, content strategy, and more. What is Outreach Marketing? The post Join Me at the Outreach Marketing Virtual Summit on 9/23 appeared first on SocialFish. Join me on 9/23!!
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