• SIMPLY MEASURED  |  WEDNESDAY, AUGUST 24, 2016
    [Marketing] Social Marketers, CMO’s Are Most Worried About These Things
    With only a certain amount of budget and a seemingly endless list of goals, CMO’s are looking to balance the art and science of marketing. And you, the social marketer, can help (and maybe get some extra budget for your social team along the way). It also includes suggestions for what social marketers can do to alleviate these stresses and solve these problems. 1. We We are marketing too transactionally… We are just giving our audience price and product/event details, without sharing the excitement and brand feel that inspires and turns customers into evangelists.
  • MELTWATER  |  WEDNESDAY, AUGUST 24, 2016
    [Marketing] 5 Content Marketing Dimensions for the Customer Journey
    Companies are spending an inordinate amount of time crafting and promoting content for prospects and… Read More.
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, AUGUST 24, 2016
    [Marketing] Fad Four: 4 Social Networks You’ve Probably Forgotten About
    New social networks pop up every now and then, leading the marketing and tech blogging world to collectively proclaim it as the next big thing. Social Media Rants Social Media Trends Social Networks blogging apps buy buttons Ello emojis facebook facebook messenger forgotten social media platforms Google Trends Nexxt Peach Pinterest social apps social media apps Social Media Marketing Social Media Networks Social Media platforms social media rants social platforms twitter Vine YoIn this post, I want to pour one out for the fallen warriors of social media innovation. 1. Peach.
  • SPIN SUCKS  |  WEDNESDAY, AUGUST 24, 2016
    [Marketing] How Lazy Content Curation Is Ruining Your Influencer Relationships
    by Tara Geissinger Related Stories Podcasting: The New Frontier for Women Bloggers The Wheel and Spoke Model of Content Marketing Please Embrace Owned Media and Help Alleviate a Pet Peeve. There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content. The post How Lazy Content Curation Is Ruining Your Influencer Relationships appeared first on Spin Sucks. Comments Seriously love this article, Erika! Creating a properly curated.
  • KATIE LANCE  |  WEDNESDAY, AUGUST 24, 2016
    [Marketing] [Webinar Replay] How to Maximize Open Houses Using Social Media
    What social media strategies are you using to market your open houses? I’d love to hear! Blog facebook ads facebook marketing listing live streaming marketing for real estate open houses real estate snapchat social mediaIn this exclusive webinar hosted with Anthony Mann, CEO of AM Open House agents will learn how to leverage their social media strategy to maximize open houses. Create greater exposure, drive more foot traffic and generate excitement for your listings using these top tips. Check out a few of my favorite apps for promoting open houses.
  • JENN'S TREND  |  WEDNESDAY, AUGUST 24, 2016
    [Marketing] How to Regram Your Way to Instagram Success
    Instagram instagram instagram for business instagram marketing instagram posts instagram strategy instagram success regramOne of the features that so many people take advantage of on pretty much every social media site is sharing. Whether it’s sharing something on Facebook or LinkedIn, retweeting on Twitter, or pinning on Pinterest, sharing is something we commonly do. Sharing is caring, right?! But Instagram doesn’t inherently allow for this function (yet… I… The post How to Regram Your Way to Instagram Success appeared first on Jenn's Trends.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, AUGUST 24, 2016
    [Marketing] How Facebook Live Will Impact the Near Future of Video Advertising
    Recently, 65 percent of marketers said social platforms are their most important partners for digital video campaigns (and social equals Facebook like tissue equals Kleenex). First, Facebook went to market with in-stream, in-browser-view video–an incredibly different direction from what consumers and agencies say they want. Then, Facebook beat Google to the punch with Facebook Live–first to market, first in mindshare: You could argue that 72 percent to 69 percent is a rounding error. Since YouTube’s launch in 2005, it had the video market covered.
  • WAXING UNLYRICAL  |  WEDNESDAY, AUGUST 24, 2016
    [Marketing] Measuring Multimedia: The One Stat Every Brand Should More Closely Examine
    It’s the same kind of quality improvement process used in Facebook ads, email campaigns and a host of other marketing strategy. Dan Farkas is a Lecturer of Strategic Communication at Ohio University and is a marketing consultant when not in class. Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. As a new school year begins at Ohio University , I put the over/under on how many times I make that statement to students at 300. That’s 90 classes, 15 Scripps PRSSA meetings, and far too many emails to count. Take the over.
  • BUFFER SOCIAL  |  WEDNESDAY, AUGUST 24, 2016
    [Marketing] There’s No Perfect Headline: Why We Need to Write Multiple Headlines for Every Article
    If your brand is well-known within your target market then attaching it to the end of your headline can lead to more trust and clicks. Content MarketingMost people don’t read content online. In fact, eight out of ten people will only read the headline. For content writers, that fact is alarming. But it also places extra importance on the headlines we choose for our content, as headlines have the power to influence readers  even if they don’t read any more of the article. I don’t believe the perfect headline exists, though. Not anymore, anyway. On Google: .
  • SPIN SUCKS  |  WEDNESDAY, AUGUST 24, 2016
    [Marketing] Dear Business Owner, You’re Doing It Wrong!
    Kara Vanskike shares why every business owner should include a content in the small business marketing plan, even if it means doing it themselves. Business Growth entrepreneur billboards Business commercials content creation content marketing content strategy create quality content DA domain authority don't rely on Facebook Forbes Google harvard business review magazine ads marketing strategy private investigator small business owner strategic keywords word of mouth Word-of-Mouth strategyThe post Dear Business Owner, You’re Doing It Wrong! appeared first on Spin Sucks.
  • SOCIALFISH  |  WEDNESDAY, AUGUST 24, 2016
    [Marketing] How to define affiliation (and is it different than engagement?)
    Okay, I know that’s wordy and somewhat complicated, but it’s not a marketing piece. Jamie opines on this topic over at AssociationSuccess.org : “One client we’re working with created an “Affiliation and Engagement” task force. Their engagement conversation wasn’t particularly focused on membership. It started looking within membership at how members lined themselves up for participation in the association. As the conversation expanded, however, we realized that creating a model for affiliation could extend both within and outside of membership. ” Read more here.
  • AGORA PULSE  |  WEDNESDAY, AUGUST 24, 2016
    [Marketing] Can Instagram Drive Traffic To Your Website?
    As a social media and digital marketing trainer, it was becoming clear that I needed to understand how it could work for business. I was pleasantly surprised that Instagram was a place where I could meet potential customers and converse with them in the same way that I did on Twitter. added what I hoped was a strong call to action “Social media & content marketing help click here” with an emoji finger pointing at my Link. This was great news as these are two of my largest target markets. Instagram Social Media MarketingGet followers. Measure success.
  • SIMPLY MEASURED  |  TUESDAY, AUGUST 23, 2016
    [Marketing] What You Missed at Social Fresh 2016
    Last week, more than 300 social marketers came together to get inspired and learn from the industry’s top brands and thought leaders. 10 Social Media Trends You’ve Been Ignoring Download. This 4-day conference was packed with case studies, workshops, and round tables. Here are some of my personal favorite presentations and lessons from Social Fresh 2016. 1.  How to Create Fascinating Content: Making Your Ideas Impossible to Resist  by Sally Hogshead. Sally emphasized how important it is for brands to effectively communicate with their audiences and create extraordinary content.
  • SIMPLY MEASURED  |  TUESDAY, AUGUST 23, 2016
    [Marketing] Which Sponsors Captured the Most Social Engagement During Rio 2016?
    The Olympics reach over half of the world’s population in over 207 countries, making it one of the most effective international marketing platforms. The Games receive official sponsorships from the world’s biggest brands like Samsung, Coca-Cola, and McDonald’s, and give us an opportunity to witness the evolution of marketing. We can only guess what Tokyo 2020 will mean for marketing, what new platforms will emerge, and what new tactics brands will adopt. This year’s Games were the most social games ever. The flame at the Olympic Boulevard is now out as well! So powerful!
  • IGNITE SOCIAL MEDIA  |  TUESDAY, AUGUST 23, 2016
    [Marketing] How to Know If Your Brand Should Hop on a New Social Media Trend
    Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. Take for example Pokémon Go, #MotivationMonday, the Super Bowl, Stranger Things, and “The Dress”. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Go catch em somewhere else, man.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, AUGUST 23, 2016
    [Marketing] Facebook Slideshow Ads Get Several New Features
    Advertising/Marketing Facebook 2G Ad Targeting Android Brava Fabrics Conversions images iOS mobile music Pages Photo Library Photos Ramón Barbero Sildeshow Spain stock images Targeted Ads text Video Ads VideosFacebook introduced its Slideshow  feature last October, allowing brands to create video ads out of groups of still images, and the social network announced  a host of new Slideshow features Tuesday. Then they can choose from audio tracks that reflect a range of different themes, and they will soon be able to upload their own audio tracks.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, AUGUST 23, 2016
    [Marketing] Marketers Must Balance Targeting With Audience Reach
    The Wall Street Journal recently published a story that caused some alarm in marketing circles: “ P&G to Scale Back Targeted Facebook Ads.” A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.”. ” Brand marketers–especially consumer-packaged-goods companies–that need to reach a wide audience through multiple channels, including TV, should use a broad-reach strategy. Advertisers experiment with new precise ad targeting. Balancing targeting with reach.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, AUGUST 23, 2016
    [Marketing] Offline Conversions API Available via Facebook Business Manager
    You can measure the impact of your Facebook advertising on your business across your sales channel and market based on customer actions. Advertising/Marketing Facebook Abs Elmaz APIs Application-Programming Interfaces Applications apps Business Manager Facebook for Business Offline Conversions API Offline Events Social House MediaThe offline conversions application-programming interface  Facebook began testing in June is now available to all managed business accounts via Business Manager. Gain demographic insights about people who purchase. Optimize future campaigns.
  • SPROUT SOCIAL  |  TUESDAY, AUGUST 23, 2016
    [Marketing] An Introduction to Social Media for Business
    One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. Despite all of these stats, some businesses still aren’t sold on social media as a marketing tool. It’s used as a way to build brand awareness, fuel content marketing and other important aspects that aren’t as measurable as what small businesses on social media are used to. Engage With Your Customers.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, AUGUST 23, 2016
    [Marketing] 5 Easy Steps to Create Your Snapchat Strategy
    With 71% of these users falling in the 18-34 range, Snapchat has become a staple when it comes to fresh and relevant social media marketing. With Snapchat being one of the most recently established social networks in the game, brands are quickly jumping on the bandwagon to create bite-size pieces of content. Snapchat has over 100 million daily active users and around 400 million snaps are sent every single day. So if you’re looking to build a Snapchat strategy, here are 5 steps to get you started. 1.) Give your Audience the VIP Treatment. Give it to them. Perk It Up. No one wants that.
  • WEBBIQUITY SMM  |  TUESDAY, AUGUST 23, 2016
    [Marketing] The Five Best Pinterest and Instagram Marketing Tools
    Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. Dominated by fashion and food posts,  Pinterest is most commonly viewed as more of a B2C platform by marketers. Google Review Count:  269. ” —  StoreYa Blog. Visually.
  • KIKOLANI  |  TUESDAY, AUGUST 23, 2016
    [Marketing] All in One: Tools and Apps to Be a Blogger who Can Write, Edit, Proofread, and Create Images
    76% of B2B marketers claim that they will produce more content in 2016. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. Never Run Out of Blog Post Ideas: 25 Content Marketing Resources. Content is not a king of blogging. You’re a king! While it’s nearly impossible to drive traffic to your blog and keep readers interested in your product without creating an outstanding content, everything depends on you only when it comes to promoting your website. 79% of users scan your text instead of reading it. So, what does it mean? Writing.
  • PROBLOGGER  |  TUESDAY, AUGUST 23, 2016
    [Marketing] 4 Creative Ways to Build Buzz for Your Next Blog Post Before It Goes Live
    Sure, they might not all be digital marketing experts. Bill Achola is a content marketing consultant specializing in content writing and marketing at Billacholla.com. This is a guest contribution from Bill Achola. remember those days when I thought writing a blog post was enough. would invest all my efforts on choosing the right topic , writing a quality blog post, making it smart, funny, and engaging, adding interesting pictures, carefully crafting an eye-catching format, and choosing the right time to post. It didn’t. But how exactly can you do that? Think about it.
  • AGORA PULSE  |  TUESDAY, AUGUST 23, 2016
    [Marketing] 5 Essential Chrome Extensions for Social Media Management
    social media management Social Media MarketingThere are millions of Chrome extensions for your favorite Internet browser but as a social media manager you need the ones that will help to ease your busy schedule.  In this article, I’m going to tell you my five essential Chrome extensions for social media managers. Once you’re tried them you will never want to live without them! 1. Best For Busy People:   Pocket. Like most social media managers, I’m super busy. I’m constantly stumbling across cool articles online but I don’t have time to read them which is where Pocket comes into play.
  • UNMETRIC  |  MONDAY, AUGUST 22, 2016
    [Marketing] Find out how ANZ is Minting Engagement on Social Media
    ME Bank set an example on how brands can benefit a lot from real-time marketing. Banks are increasingly taking social media by storm (and surprise). You’d be amazed to know that quite a few banks are doing exciting stuff on social media. Let’s take a look at some of the top banks in Australia. In this post, I explore the social media habits of Commonwealth Bank, ANZ, Westpac, NAB and ME Bank. will be focusing on their performance on Facebook during the month of July 2016. Takeaways. ANZ has the lead in Likes, Comments, and Shares and has the most Reach. million people and got over 2.5
  • SOCIAL SELLING MASTERS  |  MONDAY, AUGUST 22, 2016
    [Marketing] 12 Do’s And Don’ts Of #SocialSelling
    Leave extensive marketing to other digital campaigns. As a salesperson seeking out new prospects of generating leads, chances are that you have tried your “luck” in social selling. Social selling revolves around social media, helping you to stay connected to your customers and get more insights of their wants and needs in order to offer your product in a customer-oriented mindset. In brief, it is about educating your potential customers about your product and leaving the decision to their discretion. Haste makes waste! DO set goals. DO engage. DO be authentic. DO add value. DO listen.
  • SIMPLY MEASURED  |  MONDAY, AUGUST 22, 2016
    [Marketing] How Is Instagram Becoming More Usable for Your Brand and Your Audience?
    Here are the key developments which have made Instagram more “usable” in the past year, and why they matter to social marketers. Now, this is no surprise in the age of social video — the medium which draws eyes, keeps them, drives engagement, and is being adopted by every savvy social marketer you know. It’s now an all-in-one stop for social users and marketers alike — not to mention, Instagram Stories provide richer, more magnified viewer metrics for brands. The Quick Guide to Social Media Attribution Models Download. Comment Filtering.
  • THE SOCIAL MEDIA HAT  |  MONDAY, AUGUST 22, 2016
    [Marketing] How To Ban Trolls And Bots From Your Facebook Page
    More info on social media marketing please like if you agree". "I think anything about Make Money Online is great who agrees?". The people who write and utilize these scripts are hoping to get your attention and your Page Like so that they can more directly market to you. Social Media How To Ban Trolls And Bots From Your Facebook Page. Have you had problems with people leaving vulgar comments and images on your Facebook Page? Have you noticed that every time you create a new post to your Facebook Page, it gets immediately bombarded with Likes and inane comments? enter automation.
  • DIVA MARKETING BLOG  |  MONDAY, AUGUST 22, 2016
    [Marketing] Twitter Search or Instagram Search: Which is Better for Business?
    He kindly offered to share his views and research on Diva Marketing. How Paul is an online marketing consultant, editor, writer, and author with more than 20 years experience in the digital marketing space. He’s written four books that cover the topics of business blogging, social media marketing, and social commerce, the most notable of which is entitled  "The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media,"  published by John Wiley and Sons in 2009. Paul is a sought-after speaker on  digital and marketing topics.
  • SPIN SUCKS  |  MONDAY, AUGUST 22, 2016
    [Marketing] Why Agencies Need to Play Nice In the Sandbox
    Collaborative marketing is meant to be a boon for business, not a contest of one-upmanship. Agencies Communication agency partnerships collaboration collaboration marketing collaborative marketing complimentary agencies creating a top-notch client experience playing nice in the sandbox teamwork teamwork benefits the client working together benefits client working with competitorsCollaboration between agencies shouldn’t be a game of tug-of-war, but a civil meeting of minds, where trust is built, roles established, and goals aligned. Steve Randazzo has more.
  • SPROUT SOCIAL  |  MONDAY, AUGUST 22, 2016
    [Marketing] How to Get a More Engaged Audience With Your Social Media Content
    Audience engagement is a marketing process that guides potential and current customers to take actions whether it’s clicking a link or signing up for a trial. Successful audience engagement will lead prospects through the marketing funnel and keep them coming back. Marketers know the importance of a well-engaged audience. In fact, a 2015 TrustRadius report discovered 61% of marketers agreed audience size was the the most important metric to measure social media marketing effectiveness. Marketers often rely on social media to get users from point A to point B.
  • IGNITE SOCIAL MEDIA  |  MONDAY, AUGUST 22, 2016
    [Marketing] Blocking the Ad Blockers | Social You Should Know
    Social Media Trends #client #SYSK Ad Blockers Blocking Ad Blockers client success Facebook Ad Blockers Facebook Advertising Google Google Duo Social Ad Blockers Social Agency Of The Year Social Media Agency Social Media Marketing Social Media Marketing Agency Social You Should Know twitter Twitter StickersLast week we told you that Facebook was making moves to thwart ad blockers. Not so fast apparently! That, plus the continued dismantling of Google+ and new Twitter branded stickers, in this week’s Social You Should Know. AdBlockers Work to Block FB Ad Blocking. We’ll see.
  • PEG FITZPATRICK  |  MONDAY, AUGUST 22, 2016
    [Marketing] Master New Skills: Social Media Power Tips to Be More Successful
    We compiled a group of updated social media power tips to help jumpstart your social media marketing. This ensures consistency and empowers your social media, marketing and sales teams to create their own on-brand graphics. Blog Posts Instagram Linked In Social Media Visual Marketing Art of Social Media Power Tips for Power Users social media power tipsLet’s face it, social media is getting more complicated as time goes on. Instead of being successful with your 2014 social media plan, you need to stay up-to-date. Enter these social media power tips! ” 2.
  • SOCIAL MEDIA MARKETING  |  MONDAY, AUGUST 22, 2016
    [Marketing] PPC vs SEO
    PPC (pay per click) and SEO (search engine optimization) are two major channels which made up the search marketing. Both channels have their own advantages and disadvantages that need to be considered before committing resources and time to either approach. Advantages of Google AdWords over SEO Minimal Impact: SEO often involves website design changes, and these changes can be important while in PPC websites do not have to make layout or design changes in order to use this channel. Buy Position: want to rank number 1? You can buy it with PPC. SEO has no such control.
  • PROBLOGGER  |  MONDAY, AUGUST 22, 2016
    [Marketing] PB148: Juggling Family Life and Blogging? Here’s some Tips on Getting the Balance Right
    went over to speak at Social Media Marketing World, then we continued to travel for three or four weeks after that. Finding a Balance Between Family Life and Blogging Life. Today, we are talking about family and blogging. One of the reasons I was attracted to blogging was because it seemed like something that would allow me to have some flexibility in my life and time for family. Today, I’m going to talk about how that turned out, and the struggle and tensions that can arise when blogging with family around. talk about my work and share with the kids. Full Transcript. Darren: ProBlogger.
  • PROBLOGGER  |  MONDAY, AUGUST 22, 2016
    [Marketing] PB148: Family Life Blogging Life Balance – Tips on Getting it Right
    went over to speak at Social Media Marketing World, then we continued to travel for three or four weeks after that. Finding a Balance Between Family Life and Blogging Life. Today, we are talking about family and blogging. One of the reasons I was attracted to blogging was because it seemed like something that would allow me to have some flexibility in my life and time for family. Today, I’m going to talk about how that turned out, and the struggle and tensions that can arise when blogging with family around. talk about my work and share with the kids. Full Transcript. Darren: ProBlogger.
  • SOCIALLY SORTED  |  SUNDAY, AUGUST 21, 2016
    [Marketing] The Secret Sauce to Shareable Visual Content Your Audience Will Devour
    You may have heard of the Oreo Tweet where Oreo’s marketing team acted swiftly during the Superbowl a few years ago. Fortunately, we can take advantage of upcoming local, national or world events to get a little creative with our marketing… and give your visual content more chance to be shareable. . Don’t post like a Marketer. Everyone knows visual content is hot right now – videos, images, live video… it’s everywhere. But what makes Shareable Visual Content? . What types of visual content work best? What should you create? . Original.
  • THE SOCIAL MEDIA HAT  |  SUNDAY, AUGUST 21, 2016
    [Marketing] How To Generate Three Times As Many Leads At One Third The Cost
    The Real Power Of Content Marketing. Some people think that Content Marketing is simply having a blog. While a blog is typically an integral component, it's not the end-all be-all of a successful content marketing strategy. Content marketing includes a variety of different kinds  of content, as well as multiple delivery mediums like social media, search, or email. And strategically, content marketing means making sure that, as a business, you're talking to and helping your customers and potential customers exactly when they need it, in whatever way they need.
  • TWIST IMAGE  |  SUNDAY, AUGUST 21, 2016
    [Marketing] Keeping Social Media Fresh With Jason Keath - This Week's Six Pixels Of Separation Podcast
    He has a passion for bringing together the smartest voices in marketing, and getting them to share what really works. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing podcast. Episode #528 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. It's a terrible feeling knowing that you are letting someone down. That is only made worse, when it's someone as kind as Jason. Thankfully, Sally Hogshead came to our rescue (thanks, Sally. it sucks. audio. brand.
  • SOCIALTIMES FACEBOOK  |  FRIDAY, AUGUST 19, 2016
    [Marketing] How to Know You’re Getting the Best CPC for Your Facebook Campaign
    One of the primary challenges content marketers face is making sure that they’re getting the best cost per click that they can for their Facebook campaigns. While we have yet to solve all the challenges of being a content marketer, we have arrived at a place where we can tell content marketers which CPC they should be using. This challenge is particularly acute for content marketers, since they have numerous (hundreds or even thousands) of articles to promote to different audience and, as a result, hundreds or thousands of different ad sets. Crash course in sampling.
  • SIMPLY MEASURED  |  FRIDAY, AUGUST 19, 2016
    [Marketing] What Social Strategizing Means in the Biotech Industry
    The 2016 State of Social Marketing Download. Several research surveys have shown that patients are using social media to increase their knowledge of their disease or express their emotions about it. Physicians Physicians look to social to increase their knowledge base, while also sharing their own work and what they’ve learned from medical conferences. *  This creates tremendous opportunity for the biopharmaceutical industry to be a part of these conversations and help educate both patients and healthcare professionals. How can it be adapted for social? Learn more: https://t.co/gboL6IAMc0
  • IGNITE SOCIAL MEDIA  |  FRIDAY, AUGUST 19, 2016
    [Marketing] Computers vs. Humans: Media Buying in the 21st Century
    Imagine a world where computers make decisions about where and who to target on traditional and non-traditional media. They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. This may seem like something out of an oddly specific sci-fi movie, but it’s a reality for brands buying media in the 21 st century. Programmatic buying provides brands with an alternative to buying natively on ad platforms, but it’s worth looking at each before deciding which process is right for your brand.
  • SOCIALTIMES TWITTER  |  FRIDAY, AUGUST 19, 2016
    [Marketing] Front-Loading Branding Makes Twitter Video Ads More Effective (Study)
    Advertising/Marketing Twitter Heather O'Shea Interests IPG Media Lab Kara Manatt Memorability Pre-Roll Recall Video AdsTwitter touted the recall and memorability of its video ads , citing research it conducted with IPG Media Lab. The study by Twitter and IPG found that: Approximately one-half of Twitter users recalled video ads on the social network after viewing just one second. The three-second mark is a key spot for video ads, as recall rose 13 percent between the one-second and three-second marks. Readers: What did you think of the findings by Twitter and IPG Media Lab?
  • TWIST IMAGE  |  FRIDAY, AUGUST 19, 2016
    [Marketing] The Greatest Glory. The Internet.
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. The philosophical debate of our lifetime: is the Internet the greatest thing we have ever created or a disaster for humanity? Who better to answer his question than Werner Herzog ? Considered one of the greatest figures in New German Cinema , the famed screenwriter, film director, author and more is back with an incredible look at the Internet. Lo And Behold - Reveries of the Connected World is now playing at a theatre near you. It's much more than that. amazon.
  • TWIST IMAGE  |  FRIDAY, AUGUST 19, 2016
    [Marketing] I Got You vs. I Keep You - The Mobile Brand Crisis
    Back in September 2015, MarketingCharts reported on something many of us marketing professionals knew: smartphone users spend the bulk of their time with a few of their favourite apps ( Smartphone App Users Spend Half of Their Total App Time With Their Favorite One ). This demonstrates that app discovery isn't the only challenge faced by marketers. As digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing charts. marketing professional. utilitarianism marketing. No solution.
  • SOCIAL MEDIA MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Marketing] PPC vs SEO
    PPC (pay per click) and SEO ( search engine optimization ) are two major channels which made up the search marketing. Both channels have their own advantages and disadvantages that need to be considered before committing resources and time to either approach. Advantages of Google AdWords over SEO Minimal Impact: SEO often involves website design changes, and these changes can be important while in PPC websites do not have to make layout or design changes in order to use this channel. Buy Position: want to rank number 1? You can buy it with PPC. SEO has no such control.
  • TWIST IMAGE  |  FRIDAY, AUGUST 19, 2016
    [Marketing] All Ads Are Not Created Equal
    This marketing mix is a complex and fluid media challenge for most brands to face. It's the constant gripe of the marketing department and their supporting agencies. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing department. marketing mix. It's not really about whether or not advertising is inherently good or bad. Advertising is a paid channel to distribute information about a business. How that business sells those products/services is also its own creation. Limited budget.
  • PROBLOGGER  |  FRIDAY, AUGUST 19, 2016
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    The Must-Have Social Media Tool Every Content Marketer Needs | Copyblogger. Content Marketing is Key to Growing Your Personal Brand | Entrepreneur. At times the internet and blogging appears to be morphing at warp speed, setting our heads spinning and making us feel like it’s impossible to keep up – this has been one of those weeks! So I hope the first pick for you will help. Stop Spending so Much Time in Your Head | Darius Foroux. So you can free it up to actually get some work done/get yourself out there! Gamechangerrrrrrr! It can’t be reiterated enough!
  • IGNITE SOCIAL MEDIA  |  FRIDAY, AUGUST 19, 2016
    [Marketing] When Is It Time to Hire a Social Media Agency?
    We may know a social media marketing agency you could call… When You Don’t Know Where to Start. If you’re reading this blog, you’ve likely realized that even though your 13-year-old nephew is a Snapchat wizard, you may want to consider hiring experienced professionals to help manage your organization’s social media presence. So, when do you know it’s time to start looking for a social media agency? Here are five reasons to go with the pros and hire an agency. Does Evan have it covered? When You Realize your Organization is Lacking a Clear Vision. Not sure where to start?
  • WAXING UNLYRICAL  |  FRIDAY, AUGUST 19, 2016
    [Marketing] 3 Keys to Layering Content Effectively
    While I don’t think it’s “the future of content marketing” (as HubSpot has ambitiously christened it), it’s worth a read. HubSpot’s take on this is, IMHO, a bit plebeian: Impact to marketers: These browsing habits will require content distribution approaches that many business have not yet undertaken – spreading out their content onto different platforms instead of hosting it on their website. Content Marketing Strategy content strategy layering content multimedia strategytimes the number of internet users the U.S. Um… yeah.
  • THE SOCIAL MEDIA HAT  |  FRIDAY, AUGUST 19, 2016
    [Marketing] How To Make More Money Blogging
    As a Content Marketing Practitioner, I use thesocialmediahat.com as a giant testing zone, running countless experiments on content marketing techniques and tools. This should go without saying, but do stay away from Get Rich Schemes and multi level marketing "opportunities." Affiliate Marketing. included my site's URL and description, and indicated that my niche includes "Content Marketing, Social Media, Blogging, SEO, Email Marketing." I then submitted all of my social profiles. Blogging How To Make More Money Blogging. Money. Revenue. Passive Income.
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 19, 2016
    [Marketing] It’s Not a Sales Funnel; It’s an Engagement Funnel
    He helps brands of every stripe find solutions to their digital marketing challenges. Kate: Welcome to Talk Digital to Me, conversations about marketing and customer service from the Pros over at Convince & Convert. I am Kate Volman, and during each episode I have the pleasure of interviewing one of the team members over at Convince & Convert, and today I have the pleasure of being joined by Anthony Helmstetter as the strategist, and today, it’s not a sales funnel, it’s an engagement funnel, and you’ve got several. mean, just marketing automation.
  • JON LOOMER  |  FRIDAY, AUGUST 19, 2016
    [Marketing] 5 Years of Business Firsts
    It’s getting better, but I still remember shaking while introducing myself at the AllFacebook.com Marketing Conference in NYC in December of 2012. My first true solo speaking gig was at Social Media Marketing World in 2014. My voice trailed off and my body trembled as I finished the call. It was five years ago today, and I had been laid off. Again. It was the second time in two and a half years. The first time you could call a fluke. Something that could happen to anyone. But a second time? Not a thought that I could pull this off. want you to understand this. My First Logo.
  • DEVUMI  |  FRIDAY, AUGUST 19, 2016
    [Marketing] How to Get the Most from the Vine App Using Devumi
    Vine content marketing hashtag marketing social media marketing video marketing vine marketing viral marketingThe rising popularity of Vine, with its ‘tell me a story right now and do it quickly’ features, fits the escalating speed of today’s Internet audience. Those of us here at Devumi love the Vine app as it’s quite entertaining and informative, and because we know that we can help you join the ranks of […]. The post How to Get the Most from the Vine App Using Devumi appeared first on Devumi.
  • SIMPLY MEASURED  |  THURSDAY, AUGUST 18, 2016
    [Marketing] 5 Things You Should Know About the LIFT 2016 Speakers
    As our VP of Marketing keeps reminding us, LIFT 2016 IS ONLY 4 WEEKS AWAY! Both sessions will give you insight into the future of these networks and what you need to know as a social marketer. Then we’ve got a whole roster of  strategic, market-facing digital strategy superstars , like Carmen Villafañe , Director of Communications at Complex, and Shanda Maloney , Digital Marketing and Social Media Director at UFC. just can’t get over it — every part of your social marketing brain will be stimulated here. And I get to go for free!
  • SOCIALTIMES FACEBOOK  |  THURSDAY, AUGUST 18, 2016
    [Marketing] 4 Mistakes Marketers Make With Mobile Facebook Ads
    And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. And while historically call conversions haven’t been something most digital marketers given much thought to, that has begun to change thanks to smartphones and click-to-call functionality. Blair Symes is director of content marketing at call-attribution platform DialogTech. It’s no secret that digital advertising has gone mobile. Nowhere is this shift to mobile more noticeable than with Facebook. Mistake No. 1: Location, location, location.
  • SOCIALTIMES FACEBOOK  |  THURSDAY, AUGUST 18, 2016
    [Marketing] Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
    Facebook’s numerous changes to its algorithm  have many marketers scratching their heads. That’s basically saying, “Sorry, but this is going to cause a 42 percent drop in reach.” If that doesn’t make your heart stop, you’re probably not a marketer. Facebook Google Ad Targeting Adobe Stock advertising Algorithms clickbait contently Engagement Google AdWords Joe Lazauskus Lars Backstrom Marketing mobile News Feed Newsroom Pages Paid Google Search PPC reach Referrals Search Sherry Gray Targeted AdsIs it an evil plot to pump up advertising spend?
  • ARI HERZOG  |  THURSDAY, AUGUST 18, 2016
    [Marketing] Happy Belated 9th Birthday to My Blog
    You can visit the archive  and read my initial blog posts about apartment life, later posts about digital marketing, and ultimately about minimalism and productivity. May 2016 marked the ninth birthday of my blog! It’s seen three URLs and numerous designs. For instance, here’s a piece from May 2007 critiquing a website. Today, I’d write that much differently with screenshots and an accompanying video. I’ve created a lot of content since 2007 — and people continue to visit, comment, and share. On the political: You can expect to read my honesty about the U.S.
  • MELTWATER  |  THURSDAY, AUGUST 18, 2016
    [Marketing] Word of Mouth Marketing Is Important: This Is Why
    Influence, referral, and social media marketing are not synonymous, but they are all key aspects… Read More.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, AUGUST 18, 2016
    [Marketing] Social Media Content: Quality > Quantity
    Content pillars, content buckets or conversation columns – whatever you want to call them – will serve as the foundation for all of your content marketing efforts. It’s well known that driving traffic, leads and revenue can simply boil down to the social media content your brand deploys to the digital world. But, only if it’s good content. And, as with most things in life, quality trumps quantity and more isn’t always better. Google favors content that’s rich in quality and penalizes any information that doesn’t add value or is replicated across the digital world. So, let’s review.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, AUGUST 18, 2016
    [Marketing] How to Staff for Social Success
    Running effective social media marketing for any brand or company requires effective internal and external communication. Do you want to learn more about how companies are currently organizing and staffing social media marketing, the key skill sets needed to keep up with the changing social landscape, and the pros and cons of the most common organizational structures? Unless you’ve been living under a rock for the past decade, I’m sure you have seen the growth of social media for individuals, brands and organizations. How do you delegate resources to social? Of course you do!
  • SOCIALTIMES FACEBOOK  |  THURSDAY, AUGUST 18, 2016
    [Marketing] Up to 10 Photos, Videos Can Now Be Included in Facebook Carousel Ads
    Reader Chris Ruberg , digital marketing specialist at OneCommand , shared the ad embedded below  with SocialTimes, in which six elements are included, despite the fact that the social network’s ad guides  still specify that three to five images or videos can be used. Advertising/Marketing Facebook Carousel Ads Chris Ruberg images OneCommand Photos VideosFacebook has quietly doubled the number of images and videos that can be included in its carousel ads , to 10 from five. Readers: What are your thoughts on this change?
  • KIKOLANI  |  THURSDAY, AUGUST 18, 2016
    [Marketing] Using Social Media Data for Targeting – How to Locate and Action Real Audience Insights
    The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. To understand how important this is, we need to look at the way marketing was done previously, and why this new system is better. Mass media has long sold marketing professionals on the benefits of hitting a highly targeted audience. What they didn’t know at the time was how hashtags would be used in marketing. Applying This Real-Time Data to Marketing.
  • SPIN SUCKS  |  THURSDAY, AUGUST 18, 2016
    [Marketing] Leadership Begins with Safe and Honest Conversations
    entrepreneur Leadership Arment Dietrich duke energy four i of leadership harvard business review inclusion intentionality interactivity intimacy jim rogers marketing in the round thought leadershipWhen it comes to great leadership, it begins with safe and honest conversations. To do that, leaders must understand the four Is that work. The post Leadership Begins with Safe and Honest Conversations appeared first on Spin Sucks.
  • BUFFER SOCIAL  |  THURSDAY, AUGUST 18, 2016
    [Marketing] The Data-Backed Guide to Event Marketing on Social Media: How to Get People Talking About Your Event
    And half the battle of organizing an event is marketing it. When it comes to the marketing channels that drive attendance, hype, and engagement, social media is right near the top. Best Best of all, social media event marketing isn’t as time-consuming as you may think. When it comes to social media event marketing, that means knowing what to post and where to post it in order to reach potential attendees. These types of evergreen takeaways for event marketing suggest some solid strategies that have worked for companies big and small for many years.
  • PROBLOGGER  |  THURSDAY, AUGUST 18, 2016
    [Marketing] PB147: Tips, Tools and Techniques for Managing Incoming Email
    It really took my focus away from the marketing of the products and the development of more products as well. Tips on How to Manage Incoming Email. Is email sucking away all of your time, and taking away from your blogging? Today’s topic comes from one of our readers. Phil says, “I’ve been blogging a couple of years now and in the last 6 months have seen quite a bit of growth in traffic to my blog. This is great but I’m noticing with it is coming a significant rise in the incoming emails I get. feel like I’m drowning in it and that it’s taking me away from my blogging. Unroll.me Zendesk.
  • AGORA PULSE  |  WEDNESDAY, AUGUST 17, 2016
    [Marketing] How to Strategically Enhance Your Facebook Video Marketing
    If you need more evidence the future of content marketing is video , an Invodo study suggests that 74% of all web traffic will be video by 2017.  However, most marketers miss a critical point: the video is muted until users decide to turn on audio. This What other ways have you seen brands approach Facebook video marketing? The post How to Strategically Enhance Your Facebook Video Marketing appeared first on Agorapulse. Facebook marketing tips Facebook page management tipsDid you know 50% of all mobile traffic relates to video content? 360 Degree Video.
  • SIMPLY MEASURED  |  WEDNESDAY, AUGUST 17, 2016
    [Marketing] How to Align Social Media and SEO Strategy
    Got any questions about SEO and social media marketing? Are your social media efforts aligned with your SEO strategy? successful social media campaign should have a positive impact on your search ranking, as well. Moz has found that social metrics are among the most important search ranking factors, along with link quality. How to Perform Your Own Social Media Audit Download. But how exactly do you make use of this information? How will you ensure that your social media efforts are boosting your search ranking? Make the Most of Social Media Meta Data. Increase Your Following. Download.
  • RAZOR SOCIAL  |  WEDNESDAY, AUGUST 17, 2016
    [Marketing] Achieve 1,000% more shares on a blog post – Case Study
    We have a great community called RazorBlazers where we train a couple of hundred businesses and marketers on an ongoing basis on a wide range of topics. Gareth and his partner are building a social media tool called Content Sleuth , which provides social media automation, analytics and outreach for content marketers. The post Achieve 1,000% more shares on a blog post – Case Study appeared first on Social media and content marketing technology. You’ve created a blog because everyone says blogging is a great idea but you don’t see the point. 24,000 shares.
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, AUGUST 17, 2016
    [Marketing] 4 Real-Time Monitoring Tools that Save Your Brand Time
    Community Management Social Media Marketing Social Media Tools audience listening tools community management ignite social media listening tools managing social media channels monitoring tools real time social media engagement real time social monitoring real-time listening real-time listening tools Social Agency Of The Year social communities social media analysis tools Social Media Analytics social media engagement Social Media Engagement and Your Brand Social Media Listening social media marketing tools Social media Monitoring social monitoring tools Tips for Community Managers
  • WRITTENT BLOG  |  WEDNESDAY, AUGUST 17, 2016
    [Marketing] 114+ Copywriting Formulas to Get Traffic & Leads
    According to Content Marketing Institute’s research , headlines that included odd numbers had a 20% higher click-through rate. If you’re not sure how long your copy should be, check out this formula from Marketing Words that helps you decide how long your copy should be depending on 4 key factors. Find more about this formula by watching the video series at Marketing Words. Example: Blogging is rated as the best kind of content marketing. Another great search ad formula is this one from Blast Analytics and Marketing. Check out the guide below! Most Popular.
  • JENN'S TREND  |  WEDNESDAY, AUGUST 17, 2016
    [Marketing] How to Determine Which Social Media Sites to Use
    Social Media digital marketing marketing online marketing social media social media management social media manager social media marketingHow many times have you heard that *this* social media site is a MUST for your business? Your business won’t succeed unless you’re on said platform. This new platform is where everyone is going and you’re missing the boat by not jumping on board. Right? We’ve all heard this more times than we can probably… The post How to Determine Which Social Media Sites to Use appeared first on Jenn's Trends.
  • PROBLOGGER  |  WEDNESDAY, AUGUST 17, 2016
    [Marketing] Meeting Google’s Quality Guidelines: Will Google EAT Your Content?
    This past November, Google released their Quality Rater Guidelines so that businesses, marketers, content writers, and SEO experts could get an idea of exactly what the search engine giant was looking for when it came to quality content. With this version we see some interesting changes,” explains Jennifer Slegg , a search marketing expert who has thoroughly studied the new update. “Most This is a guest contribution from Larry Alton. What does the word “quality” mean to you? One person’s idea of quality can vary quite dramatically from another. The Emphasis on E-A-T  . Authority.
  • BUFFER SOCIAL  |  WEDNESDAY, AUGUST 17, 2016
    [Marketing] How I Grew My Traffic By Almost 50% in Just 30 Days Using Twitter
    One of the great joys of working with my marketing clients has been helping them grow their Twitter followers and implement consistent tweet schedules. From the time I launched my marketing consulting service 18 months ago, Buffer has been my go-to tool for managing my clients’ social media accounts. I’ve preached its virtues repeatedly on my blog, explaining how to use it to create a streamlined, easy-to-manage social strategy and naming it among my top tools for business owners. Tweet 2: How heavy hitting copywriting can take your #marketing from good to great (link).
  • SPROUT SOCIAL  |  WEDNESDAY, AUGUST 17, 2016
    [Marketing] 6 Winning Social Media Promotion Ideas
    Your investment in social media marketing could be time, money or both. Having a “niche” has become such a buzz phrase but it is important to any successful social media and content marketing venture. Most email marketing platforms will allow you to add a custom signature. For example, Jeff Bullas shares three relevant hashtags to spread his blog post effectively: How to 10x Your Instagram Marketing https://t.co/YrYe3Vlzid Your social media channels are ready. You setup your profile and created some content. These days, social media waits for no one. Have a blog?
  • WAXING UNLYRICAL  |  WEDNESDAY, AUGUST 17, 2016
    [Marketing] #measurePR Recap (August 2016): Measuring Multimedia
    Marketers get big budgets b/c they are seen as a profit center. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients. Guest Post by Jen Zingsheim Phillips. Our main topic of the month was multimedia—and, of course, how to measure it. We started by kicking off with introductions, and the guests all had interesting backgrounds that led to their focus on measurement: First Heidi Sullivan: A1. SVP@Cision & wear lots of hats. measurepr. measurepr. measurepr.
  • SOCIAL SELLING MASTERS  |  TUESDAY, AUGUST 16, 2016
    [Marketing] Fatal Mistakes Salespeople Make With Prospects [Infographic]
    Companies spend plenty of time planning sales and marketing tactics, yet they can’t help making some common mistakes that close up any path for making conversions. They have plenty of other options in the competitive market than they did several years ago. With digital marketing solutions, marketing has moved to a whole new level. Selling is the ultimate purpose of every business. If you are in the social selling world, you need to keep in mind that in the 21st century buyers are more equipped with information than ever before. Fail to respond to leads quickly.
  • TWIST IMAGE  |  TUESDAY, AUGUST 16, 2016
    [Marketing] Marketing Automation Must Die
    Marketers. There's a whole lot of you who are using marketing automation in a really bad and evil way. You're making me hate marketing automation. love marketing automation. Here's the pitch: I am being inundated by "marketing professionals" trying to sell me a myriad of marketing platforms, products or services that will - without question - turn me and our agency, Mirum , into rock stars. How cold calls just became everyone's worst nightmare (thanks, marketing automation!). Yes, set it and forget engines of marketing automation spam.
  • SOCIALTIMES TWITTER  |  TUESDAY, AUGUST 16, 2016
    [Marketing] Why Marketers Should Use Twitter (Infographic)
    Twitter has 320 million monthly active users , most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX  examines the impact of marketing on Twitter. Infographics Twitter advertising Customer Service Demographics ecommerce Marketing MAUs Monthly active users Promoted Tweets webpagefxIt may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off. Twitter users are highly engaged when it comes to online commerce.
  • SIMPLY MEASURED  |  TUESDAY, AUGUST 16, 2016
    [Marketing] How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016
    The Social Marketer’s Content Optimization Cheat Sheet Download. Coca-Cola is the longest continuous sponsor of the Olympics,going back almost 88 years. The company first sponsored the 1928 Olympic Games in Amsterdam, and has supported every Olympics game since. Coca-Cola ad for Olympics 1948, showcasing their long-standing relationship with the Games. The brand has come a long way since, as has advertising, from radio and print in the 1920s to digital media today. The campaign uses footage of over seventy athletes from all over the world, across a wide variety of sports. Olympian.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, AUGUST 16, 2016
    [Marketing] How Brands Can Use Snapchat Memories
    Your brand has probably thought about Snapchat as a marketing tool and may even be thinking about leveraging Snapchat to reach your audience. With the introduction of Snapchat Memories , you might be wondering how your brand can use the feature for marketing. Before you set up a Snapchat account for your brand, first take a moment to reflect on who your audience is. Who are you trying to reach? As a popular platform among the younger demographic with 400 million snaps each  day, Snapchat is the second most powerful social platform in the United States. Snap Now, Share Later.
  • MELTWATER  |  TUESDAY, AUGUST 16, 2016
    [Marketing] Infographic: How Marketers Create and Consume Content
    A lot of time and money is spent on studying and explaining consumer behavior and… Read More.
  • KIKOLANI  |  TUESDAY, AUGUST 16, 2016
    [Marketing] 6 Underrated Benefits of Content Marketing
    If you’ve been involved in the marketing industry at all in the past decade, I imagine it’s pretty much impossible that you’ve avoided hearing about the benefits of content marketing. look at most of the topics about the benefits of content marketing, and they always hit the high points well. They cover, in depth, some of the most profitable and appealing sides of the strategy, but they end up missing some of the lesser-known and underrated benefits that content marketing can bring. First, I want to hit on some of the most popular benefits of content marketing.
  • BUFFER SOCIAL  |  TUESDAY, AUGUST 16, 2016
    [Marketing] Why We’re Taking a Break from Snapchat
    Social Media MarketingSometimes it’s easy to do the right thing, and you get all the pride and happiness that comes along with it. Other times, doing the right thing is hard. It can take you away from what everyone else is doing, maybe even cause you to lose friends—or a platform for your voice to be heard. During those times, is it still worth it? As a team, we’ve decided that the answer to this is yes. Doing the right thing—even when it’s hard or when no one would otherwise notice— is one of our 10 strongly held values at Buffer. Mocked. Minimized. Singled out.
  • SPROUT SOCIAL  |  TUESDAY, AUGUST 16, 2016
    [Marketing] 5 Highly Effective Ways to Increase Social Media Shares
    Engagement is a huge part of social marketing. It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. It’s important that you’re able to clearly demonstrate the impact your social marketing efforts are having on your bottom line. When it comes to measuring engagement , there’s little doubt that social media shares play a critical role. Engagement like comments and likes are important for gauging interest, but shares drive reach. So how can you boost your social media shares and in turn your engagement?
  • GEOFF LIVINGSTON  |  TUESDAY, AUGUST 16, 2016
    [Marketing] Which of these 5 Photo Networks Is Right for You?
    It’s probably best to do well on one or two of these networks unless you have the time to invest in a serious social media marketing campaign. That’s Photos 500px Flickr google images Instagram marketing photography pictures Social Media youpicMost pro and enthusiast photographers want people to see their photos, and that means promoting your work online. wide range of options are available to photographers from branded networks like Fstoppers and National Geographic all the way to mega-networks Facebook and Twitter. There 500 Pixels. Flickr. Google+. Instagram.
  • AGORA PULSE  |  TUESDAY, AUGUST 16, 2016
    [Marketing] How To Keep Up With A Million Social Media Changes
    Social media marketing never stands still. New platforms, changes to algorithms, new features, new opportunities to integrate social media marketing. To help with that I’ve tapped into the experience and insight of two social media marketing powerhouses; Kris Ruby, President of the Ruby Media Group ,  and, Eric Zimmett, President and Founder of Braden Social Media. They both share how they go about staying on top of their game when it comes to changes in social media marketing. There is huge pressure to keep up with change in social media marketing.
  • SIMPLY MEASURED  |  MONDAY, AUGUST 15, 2016
    [Marketing] 7 Brands Winning Social Media During the Olympics
    Some of the campaigns are touching, some are thought provoking, and some are fun, but all provide lessons social media marketers can learn from, during the Olympics or otherwise. 1. Marketers should always take an audience-first approach to content and advertising by positioning their brand as a means for audiences to achieve a goal and their better selves. The Summer Olympics in Rio this year are a first in many ways: The first Olympics broadcast in virtual reality. The first time that South Sudan is competing as a nation. The first Games hosted in a South American city. Chobani.
  • SIMPLY MEASURED  |  MONDAY, AUGUST 15, 2016
    [Marketing] 10 Actionable Video Basics for Social Media Marketing
    73% of marketers say they will increase their use of video in 2016. In today’s social climate, savvy, ambitious social marketers  must  serve up strong video content. The Social Marketer’s Guide to Social Media ROI Download. Over fifty-one percent of marketing pros feel that video offers the best return on investment for their web marketing dollars. Instead, here are ten  actionable video basics for social media marketers. Video is one of the most effective ways to harness the power of social media. Some recent stats: .
  • SOCIALTIMES FACEBOOK  |  MONDAY, AUGUST 15, 2016
    [Marketing] Facebook Updates Messenger Platform Policies, Speeds Up Review Policy
    Apps Facebook advertising APIs Application-Programming Interfaces Bots Chat Bots Developers Facebook Messenger Flight Notifications live chat Marketing Messaging messenger Messenger Platform News Personal Trackers productivity Receipts Send/Receive API Seth Rosenberg Subscription Messaging Subscriptions SupportFacebook Monday announced a policy  update for its Messenger Platform , as well as a revamped review policy for submissions by developers. There is also an allowance to send one message after the 24-hour window.
  • IGNITE SOCIAL MEDIA  |  MONDAY, AUGUST 15, 2016
    [Marketing] How 1:1 Social Media Engagement Impacts Your Brand
    Customer Service vs. Reactive Engagement. Customer service is playing an increasingly important role to users on social media, and brands big and small are stepping up to the plate to provide support. According to research from Sprout Social, social media is now the top choice for users when attempting to receive customer care. Understandably, placating and retaining upset customers is critical to any brand’s interest on social media. As a community manager, I have experienced first-hand the power of positive customer service. Jolly Ranchers on Twitter. Image Source: Jolly Rancher Twitter.
  • SPIN SUCKS  |  MONDAY, AUGUST 15, 2016
    [Marketing] You Can Do It! The Secret to Viral Content
    Viral potential isn’t a matter of luck. It’s the result of a highly emotional experience and emotions are what compel people to take action. The feelings people experience after seeing, hearing, or reading something that aligns with one of the three ideal emotional configurations will influence their behavior. Andrea Lehr says there’s a method to the madness, and all it takes is for your content to strike the right emotional chord. She has more. The post You Can Do It! The Secret to Viral Content appeared first on Spin Sucks. Comments REALLY well done, Andrea! Thanks for writing this – will.
  • SOCIALTIMES TWITTER  |  MONDAY, AUGUST 15, 2016
    [Marketing] Twitter Debuts Promoted Stickers, Starting With Pepsi
    Pepsi will kick off the feature with nearly 50 custom promoted stickers in 10 markets as part of its global PepsiMoji campaign, and Brown wrote that this initiative marks the largest partnership between Twitter and Pepsi to date, adding that it also includes a custom niche creator campaign that shows Twitter users how to use their stickers, a branded Pepsi emoji  and a promoted trend. Pepsi  is the exclusive launch partner for Twitter’s newest advertising option, promoted stickers, which was introduced Monday. https://t.co/wIIDHAC0KK wIIDHAC0KK pic.twitter.com/usc4HRwrPU.
  • SPROUT SOCIAL  |  MONDAY, AUGUST 15, 2016
    [Marketing] 7 Important Instagram Features Your Brand Should Know
    By the time you get comfortable, an update occurs and changes your social media marketing strategy. As a social media marketer, you have to be on your toes and ready for changes. The cross functionality is great for social media marketers creating instant content. With all the changes to Instagram, you truly have to be on your toes as a social media marketer. For some businesses, it’s hard to stay up to date on the latest Instagram features. Social networks are changing all the time. That’s why we’re here to help you. Longer Videos on Instagram. Instagram Stories.
  • IGNITE SOCIAL MEDIA  |  MONDAY, AUGUST 15, 2016
    [Marketing] Twitter Moments Opens Up and Facebook Blocks Ad Blockers | Social You Should Know
    Facebook Marketing Instagram Marketing Social Media Trends Twitter Marketing #SYSK facebook facebook ad blocking facebook ad blocking technology facebook ad preferences facebook ad preferences tool Facebook Ads facebook technology Facebook user preferences how to change facebook ad preferences ignite social media Instagram instagram marketing instagram save draft feature Instagram Stories new instagram features Snapchat stories Social Agency Of The Year Social Media Marketing Social You Should Know twitter twitter marketing Twitter Moments Twitter Stories Twitter updates
  • WAXING UNLYRICAL  |  MONDAY, AUGUST 15, 2016
    [Marketing] #SocialPR Spotlight: Angie Jeffrey
    oversee all ABX marketing, public relations, social media and sales. But, of course that was years ago and I’ve come to understand its value and necessity as part of larger marketing programs. Hubspot is the tool we use for all marketing and PR outreach. In this week’s #SocialPR Spotlight, I’m absolutely stoked and HONORED (and you know I don’t use that word lightly!) to feature the VERY FIRST Social PR Virtuoso EVER – who is a dear friend to boot –  Angela Jeffrey. . Angie is no stranger to the PR field. WUL fans, I give you: Angie Jeffrey.
  • SPIN SUCKS  |  MONDAY, AUGUST 15, 2016
    [Marketing] Challenge Consumer Perspectives with Brand Storytelling
    Four Elements of Successful Brand Storytelling Four Content Marketing Lessons from Anthony Bourdain. Does you brand challenge a consumer's perspectives or habits? Laura Petrolino explains how to use brand storytelling to effectively change behavior. The post Challenge Consumer Perspectives with Brand Storytelling appeared first on Spin Sucks. Comments I'm not sure how it translates into a business use, but it. by Paula Kiger Related Stories Which Brand Storytelling Persona are You?
  • KATIE LANCE  |  MONDAY, AUGUST 15, 2016
    [Marketing] How to a Create a Smart Facebook Strategy on a Budget
    And, having a Facebook Business Page is still one of the best ways to market yourself and generate new business. Secondly, make it a point in your email marketing efforts to promote your Facebook Page from time to time. For example, if you are emailing your sphere once a month using Mailchimp, Aweber, Constant Contact or any other email marketing system – make sure you not only put a link into your newsletter to promote your Page, but you give people a reason why they should like or visit your page. But, for many agents and brokers – budget is top of mind.
  • PROBLOGGER  |  MONDAY, AUGUST 15, 2016
    [Marketing] PB146: How to Write Effective Sales Copy
    We try to talk to them as much as possible to understand how we could market the product. But two, it does help us as we begin to plan about how we’re going to market that product. What’s working in your market, what’s not? We also get to test our own marketing, sales copy, and get responses from our audience on that. How Being a Good Listener Can Help You Write Effective Sales Copy . Today, I want to talk about writing great sales copy. It doesn’t even involve saying anything or communicating anything. want to talk about that today. Ask why the product was created.
  • JANET FOUTS  |  SUNDAY, AUGUST 14, 2016
    [Marketing] Social media brings back old-school marketing
    With social media marketing, we are still trying to be heard above the competition and we do repeat ourselves a lot to ensure that, but the content of the message has changed. Social Media Tips and Tricks Content Marketing social sales
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