• JEFF KORHAN  |  FRIDAY, FEBRUARY 12, 2016
    [Marketing] Professional Speaker: How to Get Paid to Speak to Your Target Audience
    Speaker Marketing is a Planned Performance. About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. Speaker Marketing is a Planned Performance When approaching an organization to inquire about speaking at their events, Lois Creamer points out there are only three things you will encounter.  This is Episode 63 of  This Old New Business  weekly  business podcast with Jeff Korhan. The decision maker. His or her assistant. Voicemail. Key Take-Aways.
  • ABSOLUTE PA  |  FRIDAY, FEBRUARY 12, 2016
    [Marketing] My big fat blogging lie (and what I’m doing about it)
    It’s because of my blog that I’ve been voted in several top marketing polls, help thousands with their small business needs, get thousands of blog visitors every week. mean, I know how important my blogging has been in marketing my business. How will this all play out for realz? I don’t have all the answers. I don’t even have a super defined alternative marketing strategy yet, and I’m ok with that. Love your business, Live your life. That’s my tagline! stand by this – it’s central to all that I do. But I’ve also been deceiving you. When I say ‘your’ I mean YOU.
  • CONVINCE & CONVERT  |  FRIDAY, FEBRUARY 12, 2016
    [Marketing] Why the Fire Drill Content Model Doesn’t Work
    Many agencies want to hitch their wagons to the train of content marketing and strategy. They think that just because they have copywriters and account managers, they have a content marketing team. In fact, a lack of time or bandwidth is the number one content marketing challenge for businesses.  Quality suffers when agencies feel like the only way they can differentiate in a competitive market is by price and speed. Get more content like this, plus the very BEST marketing education, totally free. Image via BigStockPhoto.com. The Truth About Timelines.
  • CONVINCE & CONVERT  |  FRIDAY, FEBRUARY 12, 2016
    [Marketing] 3 Ways to Improve Your Site’s User Retention
    In fact, according to Search Engine Journal, Gen Y is eager to participate in a brand’s marketing. That’s why marketers have reported a conversion rate of 70% when interactive elements are included, in contrast to just 36% when it is absent. User generated content is one of the most exciting things to hit content marketing since its inception. Because content marketers always have to be on top of the latest and greatest ways to deliver fresh content, stories, and insights, the job can be tiring to say the least. The browsing experience is a two-way street.
  • DEVUMI  |  FRIDAY, FEBRUARY 12, 2016
    [Marketing] Using LinkedIn Groups to Market your Business
    The post Using LinkedIn Groups to Market your Business appeared first on Devumi. Linkedin Marketing Resource content marketing influencer marketing linkedin marketing online marketing social media marketingQuickly and easily creating LinkedIn Groups is something that anyone can do. LinkedIn has made it a priority to optimize their Groups ever since they created their platform as they knew one thing: Being social is what social media is all about! Yes, it’s nice to have a company page, and a personal profile, but […].
  • LOUIS GRAY  |  THURSDAY, FEBRUARY 11, 2016
    [Marketing] We Need Smart and Personal Streams, Not Just The Latest Updates
    Personalized Content Leads to Happier Users, More Usage From 2009 to 2011, I worked with my6sense , first as a third party consultant, and later as the company’s VP of Marketing, before I joined Google. Disclosures: I work at Google, a partner and occasional competitor to Twitter. I’ve been an active Twitter user for eight-plus years. I was previously VP of Marketing at my6sense, which built a personalization engine. My 2010 Summary of a Personalized Web future Twitter is 10 years old now. That’s fairly mature from a Web services standpoint. The next generation? Snapchat is five.
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 11, 2016
    [Marketing] How Social Media Marketing, Data Mining and Database Administration Help Your Business
    There are so many places that companies can gain information concerning their prospective customers, and generally, the markets. When you find out who these customers are, you can also develop a strategy that will help them market your brand for you. It is better for prospective customers to hear from other customers who have already enjoyed your services rather than from your marketing team. In short, data mining is excellent for database marketing. As a marketer, in order to get value from a database, it must grow and evolve over time. Mining for data.
  • BLUE FOCUS MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Marketing] How SocialStudent Improves Engagement and Collaboration @KatyTroughton #IBMConnection #education
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. What is IBM doing to help empower students to better engage, collaborate, and take a leading role in the social age? This is the question Katrina Troughton , General Manager, IBM Social and Smarter Workforce Solution, addressed during a panel at the 2016 IBM Connect Conference in Orlando, Florida. FOR EWORD by David C.
  • KIKOLANI  |  THURSDAY, FEBRUARY 11, 2016
    [Marketing] 10 Best Marketing Books Written By Marketers
    Marketing in the digital age does not come from theory. In fact, marketing theory is in a state of transition. The old “rules” do not apply any longer, and developing marketing campaigns that work takes a lot of trial and error, a lot of assessment, and continual changes. Today’s market is customer-driven, and that customer is a lot smarter and a lot more demanding than ever before. Here are 10 marketing books with the right advice for marketing in this new environment. Word of mouth marketing has been around for eons. One thing for sure.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 11, 2016
    [Marketing] Culture of Victims: How to Prevent Workplace Conflict
    In an effort to streamline daily communications and workflow, many marketing and customer service firms have turned to instant messaging apps. Workplace conflict is never fun and if ignored or neglected, can escalate to ridiculous levels. Robert Conrad looks at how to avoid workplace conflict and create a positive, friendly office culture, even for remote businesses. The post Culture of Victims: How to Prevent Workplace Conflict appeared first on Spin Sucks.
  • WEBBIQUITY SMM  |  THURSDAY, FEBRUARY 11, 2016
    [Marketing] 7 Tactful Ways of Facing The Horrors of Digital Marketing
    Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. Stories scary that are enough to keep any digital marketing practitioner up at night, stories that can happen to you, too. In this article, we’re going to discuss seven digital marketing horrors and provide tactful ways to handle these scary situations. This is one of the situations digital marketers are afraid of. So far, so good.
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 11, 2016
    [Marketing] 5 Reasons VC Funding Still Beats Crowdfunding
    This article helps to provide some arguments for why you should consider remaining loyal to venture capital rather than being quick to pursue seemingly cheap equity by appealing to the crowdfunding market. 1.     Venture capital firms offer more than just capital. Even if your backers just expect a product, there have been cases of a company receiving a poor reputation before it has the opportunity to scale in the market. 3.     Crowdfunding can cause premature product releases. Many crowdfunding campaigns are backed by products that they intend to release onto the market.
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 11, 2016
    [Marketing] How Translated Websites Help Increase Sales of Internet Businesses
    It’s would be just bad marketing to not include those people in your target market when they are literally in billions. Doing Instant Marketing. You can come up with great offers and discounts for the people of that particular country but make your marketing even more powerful by having it in their language. Whenever there is something new in marketing, the biggest giants of the world adopt that first. Doing Confident Marketing. Translating your website and its all components in many languages means you can do better marketing in future.
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 11, 2016
    [Marketing] How to Power Customer Experiences With Content
    Get more content like this, plus the very BEST marketing education, totally free. Pause for a moment, and think about the current state of social media and digital. Consumers are faced with more messages across more social and digital channels than ever before. It’s resulted in what I like to call an “era of infobesity.”. With consumer attention being the ultimate commodity, a theme has emerged among top companies. Instead of focusing solely on campaigns and other tactics, top companies are prioritizing the customer experience. The problem? How do we close the customer experience gap?
  • IDACONCPTS  |  THURSDAY, FEBRUARY 11, 2016
    [Marketing] Gemalto’s “EMV for a Week Challenge” in Hawaii!
    Business & MarketingBy now you should have already received a notice from your financial institutions about updating your debit or credit cards with EMV technology. Cards equipped with “chip” technology have played a key role in reducing payment fraud in many countries, including England where counterfeit card fraud on locally-issued cards went down from a high of 169.8 billion euros in 2008 to 47.8 million euros in 2014. Make a purchase at a big-box store. Get a meal inside a fast food restaurant. Buy a magazine at a gas station. Get $50 worth of groceries.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Marketing] @KatyTroughton Shows How SocialStudent Improves Engagement and Collaboration #IBMConnection #education
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Download ~> Free Chapter 3 – “Brands Under Pressure” Branding Employee Branding Marketing Social Business Social LearningWhat is IBM doing to help empower students to better engage, collaborate, and take a leading role in the social age? Does SocialStudent sound like a promising step forward to you?
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Marketing] 7 Worst Mistakes That Are Eating Up Your Content Marketing Success
    Despite that, few organizations have it really figured out when it comes to content marketing. Content marketing is a tricky game and unfortunately, there are a number of ways you could mess up your content marketing success. Here are some of the worst and most common mistakes made by content marketers that you should avoid making. Not Writing up Your Goals and Plans: First of all, you need have clear goals and content marketing strategies to begin with. Content marketing cannot be all about your company and fulfilling company needs. Socialnomics
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 10, 2016
    [Marketing] Five Often-Overlooked Reasons Senior Executives Should Use Social Media
    B2B LinkedIn marketing Social Media social networks Tips linkedin Medium Twitter“I don’t have time to build my LinkedIn profile. already get more useless messages than I can handle anyway.”. Why would I want to be on Twitter? It’s a lot of noise, and no one cares about what I’m reading.”. “I want to be a thought leader, but I don’t have time for blogging.”. Sound familiar? hear these objections all the time when speaking to top executives about social media. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter.
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Marketing] The Psychology of Marketing: Nine Tools You Need
    Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks. Related Stories Super Bowl Ads: $6 Million Your Brand Will Never Get Back Five Tips for Mapping Your Content Journey to Fit Gen Z Why Modern Marketers Need Flexible Budgets. Benedict Brychta looks at the tools you need to understand and use.
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Marketing] Some Simple Tips To Save Money For Your Business
    Look For Cheap Marketing Options. One of the most important parts of running a business is definitely trying to save as much money as possible while maximizing profits. This is not something that is easy to do. It is really important that you think about the various options available for you. While you can actually start a business without money , running it without profits would be impossible. With this in mind, do consider the following: Image via  pixabay.com. large part of business success is making sure that your potential clients hear about the deals that are available. Global
  • PUSHING SOCIAL  |  WEDNESDAY, FEBRUARY 10, 2016
    [Marketing] Why Values and Strengths Matter to Savvy Marketers
    Content Marketing Content Marketing Strategy Social MediaWhat do you believe about the world that your competitors do not? Your answer will reveal your organization’s core values. For example, I believe that everyone can create compelling and useful content. This belief inspired my to write Born to Blog. I’ve written over 700 articles, dozens of videos, podcasts, and more to help my […].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 10, 2016
    [Marketing] Social Listening: Harness Marketing Insights from Consumer Conversations
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. This webinar featured Kevin Hack (@ kevinhack ) head of Social Intelligence in Global Digital Marketing Advancement at The Hershey Company, Kendra Simpson (@ Kfoley ) Director of Communications at Kohler Company, Drew Neisser (@ DrewNeisser ) founder and CEO of Renegade and Will McInnes (@ willmcinnes ) Integrated Marketing Analyst at Union+Webster.
  • SOCIALNOMICS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Marketing] 5 Eco-Friendly Digital Marketing Ideas
    With the digital strategies in this post, you’ll learn new ways to be eco-friendly while marketing your business.  is that everyone reading this will learn at least 1 go green tip they can implement into their marketing strategy which at the same time will help us keep our earth a wonderful place to live. With With digital technology we have the ability to elevate our traditional marketing strategies. 1. Sometimes printing marketing material is still necessary. These items include reusable shopping bags and refillable water bottles. Even blog posts!
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Marketing] 5 Ways to Influence Shoppers on Valentine’s Day
    adults have “broken up” with a brand due to disruptive marketing, you’ll want to strive for authenticity in your digital marketing efforts. User-generated content (UGC) is one of the easiest and most inexpensive ways to experiment with influencer marketing during Valentine’s Day. Valentine’s Day Marketing on Pinterest. While this channel seems to be the most overlooked among marketers, Pinners love to buy. Get more content like this, plus the very BEST marketing education, totally free. Customers spend a lot of money in the name of love.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Marketing] 5 Ways to Master Your Local Search Ranking
    And get more content like this, plus the very BEST marketing education, totally free. Digital Marketing customer feedback local search optimization local search ranking local SEO ratings and reviews search rankingDid you know that 82% of local searchers  will follow up by either calling the retailer, visiting the store, or making a purchase? Local search plays an important role in driving more foot traffic to your store. highlight to tweet) But as of August 2015, Google made some significant changes. Verify Your Business on Local Directories. Dexknows. Yellowbook.  . Acxiom.
  • MOBILEGROOVE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Marketing] How Mobile Is Bridging The Digital And Physical Worlds
    seismic shift in our collective behavior in underway — because we instinctively reach to our devices to interface with the real world around us — that effectively endows mobile with an exciting new capability: the ability to bridge the digital and physical realms to influence and trigger activities in the real world conversions, interactions and other ‘calls-to-action’ It’s this way of looking at mobile that I explore in Mobile: The Great Connector (Vol2), the e-book I have researched and written in collaboration with the Mobile Marketing Association EMEA. Unilever.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Marketing] Why Story Telling is So Important When Dealing with Contractors
    recently read a post by John Jantsch from Duct Tape Marketing,  People Buy Stories Before They Buy Stuff,  that reminded me how true that statement was, especially when talking with contractors. Marketing Tips Marketing Tools Traditional Marketing best ways to engage contractors duct tape marketing john jantsch using story telling to engage contractors ways to engage contractors ways to engage tradesmanBy John Sonnhalter, Rainmaker Journeyman, Sonnhalter. Tell me, do you know a contractor that won’t talk your leg off? If you do, it’s a rarity.
  • WAXING UNLYRICAL  |  WEDNESDAY, FEBRUARY 10, 2016
    [Marketing] Go For Heart Program Recognizes Heartful Marketing
    If you’re a marketer who reads the lovely Shonali Burke’s tomes on Waxing UnLyrical and beyond, then you’re probably managing daily disruption, following thought leaders as they jump to SnapChat (and wondering why), watching podcasters use Blab to video an audio, all the while trying to meet client demands. That’s life as a public relations marketer; hence, our announcement of the “Go for Heart” program of The Heart of Marketing podcast. My podcast, The Heart of Marketing , is now celebrating its one-year anniversary. What is Heart Marketing?
  • SOCIALFISH  |  WEDNESDAY, FEBRUARY 10, 2016
    [Marketing] Did you know? Higher Logic integrates with Informz
    Announced recently in November, Higher Logic and Informz have a new integration between the community platform and email marketing software. Have you connected your community to your email marketing?  If not, you should consider it, no matter what platforms you use. Check it out: Higher Logic Integration Overview from Informz on Vimeo. “Clients are can leverage this integration to stay top of mind with their community members by: Sending targeted email campaigns based on Automation Rules in Higher Logic. “ We’ll let you know when we find out more! photo credit ).
  • DEVUMI  |  WEDNESDAY, FEBRUARY 10, 2016
    [Marketing] SEO Experts Harness the Power of Twitter
    Marketing Twitter seo twitterWhile some SEO experts are still trying to figure Twitter out, there are a handful that have been doing it right for a long time. These people have huge audiences of followers and provide great information for users. By examining how these SEO experts excel, you can turn your own Twitter feed around. You might […]. The post SEO Experts Harness the Power of Twitter appeared first on Devumi.
  • BILL HARTZER  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing] 3 Things To Do Today for Safer Internet Day
    How To Secure Your Site for Google’s HTTPS Algorithm from Search Marketing Expo – SMX. Today, Tuesday, February 9th, is Safer Internet Day. honestly didn’t realize that it was Safer Internet Day yet, until a friend of mine posted about Google giving us 2 extra GB of data in our Google Drive accounts. If you do a quick 2 minute security check of your Google Account, Google will reward you with extra storage space (which they normally charge for). There are, in fact, other things that you can do today, as well, for internet security. Internet Usage
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing] Your Guide to Running a Successful Pop-Up Shop
    This versatile nature makes them ideal for brands with some marketing flexibility. Invest in PR and Marketing. While bystanders will inevitably happen upon your pop-up shop, the majority of your customers will show up as a result of your PR and marketing efforts. As mentioned, unless you happen to attract a random person who in the neighborhood, most of your customers will intentionally stop by after hearing about the event via marketing, advertising, or word of mouth – meaning they’re prepared to buy. In recent months, the term “pop-up shop” has become very popular.
  • GREG VERDINO  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing] Love Your Haters Redux (2007)
    So with Valentine’s Day just around the corner and social media guru Jay Baer’s similarly themed Hug Your Haters on shelves in a couple of weeks, I thought this might be the perfect time to revisit a pair of posts I wrote back in 2007 — one for my own (old) blog and one for Drew McLellan’s long-running Drew’s Marketing Minute blog, both titled “Love Your Haters” These two companion pieces appear here, more or less in their original form, as part of my look back at A Decade in Digital. That’s some pretty powerful marketing, if you ask me.
  • ARI HERZOG  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing] Twitter: Why I Follow 500% More Than 1 Month Ago
    These include folks who self-identify as civic hackers, urban studies professors, anthropologists, journalists, social marketing managers, etc. I’m curious what the above screenshot will resemble at the end of February and I’ll write a new post then. This Twitter screenshot shows my follower to following ratio during the initial weeks of 2016. Courtesy of third-party analytics , you can see a marked increase in the number I follow and a slight increase in the number following me. This is because I don’t support outdated influence. Why My Twitter Network is Increasing.
  • KIKOLANI  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing] How to Do an SEO-Friendly Blogging
    In the present era of content marketing peak, it is not enough to be simply an excellent writer and an expert in the field. Whether you want it or not, you must enquire essential search engine optimization knowledge to succeed. Your blog might become a really powerful weapon if it is developed with correct search optimization strategy. Blogs are considered to be the 5 th most trusted source of information given online, thus blogging is the best way to increase brand recognition, build authority and get more quality leads. If you are a writer, blogging costs you nothing but time. Reviews.
  • LOUIS GRAY  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing] Running a Social Fantasy Stock Portfolio With Google Finance
    It’s no secret the stock market has been more than a little bit rough this year. After years of growth and optimistic enthusiasm about Internet giants, promising biotech pioneers who aimed to change the world, and starry eyed hope for unprofitable unicorns, 2016 has seen record setting declines through January, with the average company losing double digit percentages in value, and less fortunate market caps slashed by more than half in less time than Noah and his family were said to have spent on an ark. Fun charts bring color and tell the story as the market runs. Sorry.
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing] Why Modern Marketers Need Flexible Budgets
    Brock Stechman, the co-founder of DivvyHQ, explains why flexible budgets are a necessity for marketers. He outlines six tips for marketers to use to effectively prioritize and examine their budgets in order to maximize their success. The post Why Modern Marketers Need Flexible Budgets appeared first on Spin Sucks. Related Stories How to Convert Marketing Fails in Future Wins The Importance of Data Visualization Data: Five Improvements Every CMO Needs to Make.
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing] Get Your Social Game Ready for the Internet of Things
    Even as social is becoming just another fact of life for both consumers, brands, and marketing pros, a new wrinkle is starting to emerge. This last example is perhaps the most important one, because as the market for health and fitness wearables grows, it creates a whole new kind of demand and expectation among consumers. This has been transformative to everything from  how companies market to consumers , to how they fight PR fires and manage brand image. Welcome to the Internet of Things. There is already an acronym for the new game-changer:  IoT, or Internet of Things.
  • DREW'S MARKETING MINUTE  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing] Let your customers help you make it memorable
    Equip your team to deliver: This is one of the spots that constantly trips up companies.   The leadership team or marketing department put together new processes or policies but the details don’t ever trickle down to the front line staff. The post Let your customers help you make it memorable appeared first on Drew's Marketing Minute. In last week’s post we explored the importance of creating a memorable experience for your customers. Today’s customers are one click away from finding someone else to meet their needs which means you need to knock them dead every time.
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing] How Publix Loves Their Customers in Social Media
    With stores spread across five states, Kandi has helped make Publix Super Markets an eligible find for super market social fans. Publix Super Markets on Twitter , Facebook , Instagram , YouTube , Pinterest. Taylor knows her brand inside and out and markets it extremely successfully. Social Speed Dating. Social media can seem like a never-ending round of speed dating. Every day/hour/minute/second can be filled with new people with whom you need to forge a relationship from (near) scratch. She has helped grow their social presence to a whopping 2.5 In This Episode.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing] Seven Things to Do with a Database of U.S. Vocational Education Programs
    Millennials as a generation seem to frighten marketers and managers, but there’s no reason to be scared. By Rachel Kerstetter, PR Architect, Sonnhalter. We did the legwork to identify more than 20,000 vocational programs at schools all across the United States, so that you don’t have to. All you have to do is download it. But once you’ve downloaded the Excel spreadsheet, what can you do with it? Here are seven different ways you can use our database: Build your network. Locate the programs in your area, and connect with the folks that run them. Become a resource for them. Supply them.
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing] The Pros and Cons of the Best Super Bowl Ads
    Related Stories Super Bowl Ads: $6 Million Your Brand Will Never Get Back Love it or Hate it: Let’s Talk Email Marketing for Business Creative Marketing Case Study: Allstate Mayhem Campaign. Marketing Word-of-Mouth anthony hopkins baby ultrasound Budweiser doritos helen mirren robert downey jr Turbo TaxWe have the three best Super Bowl ads of 2016 and discuss the pros and cons of each. Hint: Going viral does not equal success. Does this mean we're doing it wrong? Gini Dietrich has more.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Marketing] At #IBMConnect, @Jeff Schick Demos #IBMVerse and Unveils #ProjectToscana IBM #SocBiz
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Last week, I had the pleasure of attending the IBM Connect Conference 2016 in Orlando, Florida. As was the case the year before, the event was a whirlwind of activity, with exciting conversations and fascinating new tools to be discovered around every corner. This theme echoed throughout the conference halls. FOR EWORD by David C.
  • YMARKETINGMATTERS  |  MONDAY, FEBRUARY 8, 2016
    [Marketing] Social Media Updates January
    These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. great marketing tool, it will enable you to see how many live viewers you have, and the names of people tuning in. This exciting development is great news for anyone who does training, marketing or sales to groups of people. Facebook. Twitter. Snapchat. Skype.
  • FIREBELLY  |  MONDAY, FEBRUARY 8, 2016
    [Marketing] Heather Chapman Joins The Firebelly Team
    The post Heather Chapman Joins The Firebelly Team appeared first on Firebelly | Social Media Marketing & Management Company. We’re excited to announce that Heather Chapman has joined the Firebelly team as a social media manager. Get to know a little bit about her below! Favorite social networks: Snapchat and Pinterest. Most-used hashtag: #MyKindOfCrazy. Favorite emoji: Thoughts on selfie sticks: I don’t own one, but do what you’ve gotta do. My wing span is pretty legit. Because my arms are so long, I’m the automatic selfie taker. Firebelly News
  • SPIN SUCKS  |  MONDAY, FEBRUARY 8, 2016
    [Marketing] Super Bowl Ads: $6 Million Your Brand Will Never Get Back
    Every year advertisers pour money into Super Bowl ads, playing the game theory of marketing. Steve Randazzo argues that this lavish mass market expense is a waste of money. Related Stories Five Tips for Mapping Your Content Journey to Fit Gen Z Love it or Hate it: Let’s Talk Email Marketing for Business Creative Marketing Case Study: Allstate Mayhem Campaign. Marketing Online Marketing Ads ROI Budweiser buzz generator Clydesdale commercials emotional connection fanatical brand loyalty Pete Carroll popular ads ROI super bowl Super Bowl ads
  • MYRLAND MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Marketing] Will The Real Super Bowl Advertisers Please Stand Up? #SB50 #SuperBowlAds
    After a somewhat lackluster game, the ads should still have us talking, analyzing, and honing our craft to become better and smarter marketers, right? All of us need to remember that integrated marketing that is built as a campaign is critical to effective communication of our brands. Nancy Myrland is a Marketing, Conten t, Social and Digital Media Strategist, Speaker & Trainer, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. It’s over. Super Bowl 50 is now a part of history.
  • SOCIALNOMICS  |  MONDAY, FEBRUARY 8, 2016
    [Marketing] How to Create a Social Media Campaign That Can Get You 100% Social Engagement?
    But over the years, social media marketing has become noisy, ineffective, and focused primarily on bombarding people with static social content. In fact, a survey done by CMI reveals that over 58% marketers believe that their content does not create any opportunity for engagement. The competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Needless to say, designing a campaign that can boost social engagement is an essential part of your social media marketing plan.
  • SOCIALNOMICS  |  MONDAY, FEBRUARY 8, 2016
    [Marketing] Google AdWords Arrives on iPhone; Now with a Dedicated App
    There are many search marketers who own an iPhone and now it will be easier for them to indulge into search marketing. Initially considered as a companion to the desktop application, the iPhone AdWords application will soon take charge, as the search marketing staple. Succinctly put, the arrival of Google AdWords on iPhone is a bold yet innovative move, helping marketers keep a track of all their existing campaigns and make modifications, whenever needed. Marketers who strive for perfection can manage and customize the dashboard, at will.
  • SOCIALNOMICS  |  MONDAY, FEBRUARY 8, 2016
    [Marketing] 9 Tips to Improve Your Content Marketing
    The biggest mistake we make with content marketing is thinking that it’s easy. Creating quality, original content that’s also SEO-friendly and marketed well is no easy task. If you want to optimize your content marketing, check out these nine tips: 1. Hire a professional content marketer: Writing and marketing are two very different fields, and the odds of finding the perfect writer who’s also the perfect marketer are slim to none. If you have a marketing team, make sure you have at least one leader who specializes in content marketing.
  • CONVINCE & CONVERT  |  MONDAY, FEBRUARY 8, 2016
    [Marketing] Hilton’s New Hotel Chain Targets Millennials with Branding
    With the launch of Tru, Hilton’s goal seems to be completely millennial-focused: Hilton CEO Christopher Nassetta is confident in the younger market being attracted to Tru, stating, “I ultimately think this will be our biggest brand over time.” Politics: Iowa Votes First. After countless debates and months of campaigning, the first votes of the 2016 presidential race were cast in Iowa last Monday night. There were more than 800,000 mentions across all media of the Iowa Caucuses over the last five days. By 7 P.M. Business: Tru by Hilton, Coming to a City Near You.
  • GEOFF LIVINGSTON  |  MONDAY, FEBRUARY 8, 2016
    [Marketing] RIP Spammy Twitter Marketers (#RIPTwitter)
    It would probably make the experience better by eliminating bad spammy link-based Tweets usually sourced by marketers and inane ranters. Tweets that aren’t interesting, including the overwhelming majority of tweets marketers push out every business day from 9 a.m. But based on the incredible amount of spammy marketing junk and bad content on the social network — even those based on popular topics and hashtags — well, an algorithm can only improve the experience. also unfollowed people who simply use Twitter to drop links, marketing or not).
  • CONVINCE & CONVERT  |  MONDAY, FEBRUARY 8, 2016
    [Marketing] What Agile Content Marketing Means for Your Business
    In 2012, a group of marketers got together to find a better way. This was the birth of the agile marketing manifesto. Here is breakdown of the true value of agile content marketing, and why a simple change in the way you create content will systematically increase the value of each piece of content you create, allow you to do it in a third of the time , and reduce the risk of content failure. Agile Marketing Mitigates Risk. We as marketers have been trained to think we can outsmart the consumer by being creative. This puts marketers into a very tough spot.
  • SOCIALFISH  |  MONDAY, FEBRUARY 8, 2016
    [Marketing] Go to the Women in Tech Summit!!
    Whether you are a developer, the HR manager at a tech company or a digital marketer, the Women in Tech Summit is for you. “Here’s what I loved about the Women in Tech Summit – meeting other women in tech that are legit, smart and inspired” – WITS attendee – Philadelphia. The Women in Tech Summit has been teaching and inspiring women who work in tech for the last 4 years in Philadelphia. They are now bringing this innovative conference to Washington D.C. on March 19th. Why should you attend and send your employees to the Women in Tech Summit Washington D.C.?  .
  • PROACTIVE REPORT  |  SUNDAY, FEBRUARY 7, 2016
    [Marketing] DigitalPR Chat #1 Content and KPIs
    Our first guest was Rebecca Lieb, strategic advisor, research analyst, author and columnist.  I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1:   Why are marketers finding measurement to be the single most formidable content marketing challenge? A1:  Measurement is marketers number one stated need in content marketing, but there is confusion over which KPIs to pursue – there’s too much focus on sales over other ROI metrics and a proliferation of disparate tools. and, of course, KPIs.
  • TWIST IMAGE  |  SUNDAY, FEBRUARY 7, 2016
    [Marketing] Future Content With Morgan Spurlock
    With that, Spurlock also jumped full-on into content marketing and branded content. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing podcast. Episode #500 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Episode 500. hard to imagine. It is a total pleasure to welcome Morgan Spurlock to the show. He is also doing a lot of great work over at CNN with his show, Inside Man. Enjoy the conversation. advertising podcast. audio.
  • JEFF KORHAN  |  SATURDAY, FEBRUARY 6, 2016
    [Marketing] Editorial Guidelines: How to Publish Content that Builds an Audience
    In addition to recommitting to this show, we are starting a new podcast show for landscaping, lawn care and other green industry professionals that want to discover relevant resources, tools and training on all aspects of digital marketing. Build a Professional Digital Marketing Plan. Download an editorial template from Content Marketing Institute. About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. Key Take-Aways. Help us Spread the Word.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 5, 2016
    [Marketing] Digital Transformation And The Big Bet
    digital marketing agency. digital marketing blog. marketing. marketing blog. Is digital transformation the future of work. or just a bet that companies are making? Say what you will about events like Davos (and, yes, there are many people and media who are quick to criticize the event), there are often moments that provide a batch of insights that make it worth our while to stop, watch, take notes and then reflect upon. So, here's the question: What big bets are companies making in the digital transformation of their business models and organizational structures?
  • ARI HERZOG  |  FRIDAY, FEBRUARY 5, 2016
    [Marketing] Meet 7 Twitter Influencers Who Follow Millions
    At the end of the day, Twitter is a marketing tool so having more followers does create a more valuable resource for me. How do you know if you are following one too many people on Twitter? How do you manage the relationships between the people you follow and the tweets they write? Do you feel guilty that you won’t see everyone’s tweets? What Twitter tools do you use to manage your relationships; and does the tool matter? asked these questions to seven Twitter users who collectively follow 2.3 million people and are followed by 3.5 million. Calvin Lee ( @MayhemStudios ).
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 5, 2016
    [Marketing] How to Use Social Media to Engage with Local Audiences
    Facebook Google How To Social Media Social Networks Socialnomics Tips Twitter Best Practices Brand branding Business consumers content content marketing customers instagram Internet marketing networking small business social marketing social media marketing social media statistics social networking Social networks“Engage local audiences” is a popular term especially when social media is involved. However, the tricky question is how to engage in social media? The following tips will help you get started.  . What does your local audiences want?
  • SOCMED SEAN  |  FRIDAY, FEBRUARY 5, 2016
    [Marketing] Social Media Comic – Anti-Social Social Media Experts
    Social media gurus who behave in anti-social practices are the slimy, smarmy used-car salesman of the digital marketing space. You know them…the social media “experts”, “wizards”, or “gurus” who are just too important to make time for the “little people” of the world. They’re too busy promoting their latest book on how to engage, but don’t have time to respond to personal emails or @ tweets. But they’ll autograph a copy of their book for you. Names are blurred to protect the not-so-innocent.
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 5, 2016
    [Marketing] How To Create An Effective Social Media Calendar
    Social media marketing combines creativity, ingenuity and scalability: The three characteristics which are very hard to combine, and yet people often barrel forward into the process without any thought or concern for what they are posting. Direct engagement is an important part of social marketing – which is why you shouldn’t be posting links along. Sitegeek is a good example of Facebook visual marketing done consistently right (here’s there Facebook photo tab ). This is a controversial tip, and many marketers will disagree. Plan Around Links.
  • CONVINCE & CONVERT  |  FRIDAY, FEBRUARY 5, 2016
    [Marketing] What the Sales Funnel Can Teach Your PR Department
    Get more content like this, plus the very BEST marketing education, totally free. Digital Marketing pr strategy public relations relationship building sales cycle sales funnelImage via BigStockPhoto.com. Sales and PR have a lot in common—even if both sides are reluctant to agree. Sure, the goals are varied, the methods are unique, and even the personalities among types of professionals can greatly contrast. But there are still elements that can be borrowed from sales and repurposed for success within PR. It’s time to think like a salesperson. Relationships Move the Needle.
  • WAXING UNLYRICAL  |  FRIDAY, FEBRUARY 5, 2016
    [Marketing] 4 Ways To Put a Little Love In Your PR
    Of course, they’re still marketing the show, the videos, the replays, the products, the look… that won’t (shouldn’t) stop any time soon. Shel Israel is embarking on his 3rd book in four years, which he will co-author with Robert Scoble (disclosure: I managed PR & marketing for their second book, Age of Context , in 2013). Last year, I spent a lot of time designing and creating content for an influencer marketing course – an educational program – that Traackr decided to launch. ” I’ve been thinking about this quite a bit. In closing.
  • CONVINCE & CONVERT  |  FRIDAY, FEBRUARY 5, 2016
    [Marketing] 6 Types of Iteration Every Content Strategy Needs
    But even if your marketing team’s initial guesses exceed your conversion goals, this is only your starting point. Odds The call to action is arguably the most important thing on your website , and one that has been obsessed over by many a marketing pro. Get more content like this, plus the very BEST marketing education, totally free. Content Marketing audience engagement content marketing content strategy iteration optimization split testingA seasoned pro can make reasonably informed guesses about what a given target audience will respond to. Post Timing.
  • SPIN SUCKS  |  FRIDAY, FEBRUARY 5, 2016
    [Marketing] The Spin Sucks Inquisition: Danny Brown On Video
    by Danny Brown OMG, I seriously snort-laughed when Gini asked about marketing. FollowFriday follow Social Media for bloggers by bloggers influence marketing play the pencil sam fiorellaDanny Brown sits on this week's Spin Sucks Inquisition. He and Gini Dietrich discuss everything from playing the pencil to rude people. Check it out! The post The Spin Sucks Inquisition: Danny Brown On Video appeared first on Spin Sucks. Comments You'd think she'd know by now, eh? Clearly not…. by Danny Brown Axel? It's Stevie Van Zandt, dammit!! by Karen Wilson SEE?! by josephgier Plus 8 more.
  • DEVUMI  |  FRIDAY, FEBRUARY 5, 2016
    [Marketing] How to Pin on Pinterest: A Visual Guide
    Beginners Pinterest Resource content marketing online marketing pinterest pinterest board strategy pinterest business account pinterest marketing pinterest strategy social media marketingLearning how to pin on Pinterest is a great way to share your ideas, projects, and products online. Pinterest users are actively looking for new things to do in the DIY spirit of the social phenomenon, and are building communities that you can join. There are a number of different ways to pin on Pinterest, […].
  • UNSPOKEN  |  THURSDAY, FEBRUARY 4, 2016
    [Marketing] Catching the Customer Click: Better CTAs and Subject Lines
    Super easy to do if you send your marketing emails directly from your CRM. Related posts: Unlock these 6 Secrets to Better Email Marketing. Arguably, the most important words in any email you send are your subject line. Those few precious words stand between your message and the trash bin…or worse, the spam folder. Email use isn’t growing as steadily as it once was, but the average consumer still sends and receives roughly 88 emails per day. Who has time to open that many emails? No one. How to Pique Their Interest. Add shock value. Detail a sale. Make it dramatic.
  • KIKOLANI  |  THURSDAY, FEBRUARY 4, 2016
    [Marketing] The Digital Marketing First Timer’s Guide to Generating Leads
    Whether you’re starting your career in a firm or working on building your blog, digital marketing is a marketing aspect you will encounter. Influencer Marketing. Influencer marketing is similar to guest blogging in that it utilizes the reach of other websites, except with influencer marketing, the post about a product or service is written by one individual, often those who run their own blogs and have a large following. When it comes to influencer marketing, the product or service still must be pitched. Video Marketing. Guest Blogging. eBooks.
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 4, 2016
    [Marketing] Graduating from Social Media User to Legitimate Strategist
    While us millennials in social media startups are naturally linked to social platforms, both dictating the consumer market and as part of it, we still have to develop the skills that will benefit the brands we work for. For simple social media strategy updates digital marketing sites, such as Moz, can be very instructive alongside the vast array of YouTube videos out there. you can then help other staff learn best practices and in-depth knowledge of the social media/marketing landscape, it is worth broaching the subject. Try out e-learning. Could you be doing things better?
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 4, 2016
    [Marketing] 3 Quick Ways to Drive Conversions on Pinterest
    If you aren’t marketing on Pinterest already, you may be missing out on potentially significant business opportunities. But before you get excited and jump onto this visual discovery tool to market your brand , there are three things you need to consider. 1. This reveals a huge chasm in marketing strategy, targeting, and messaging. Marketers will find the makeup of Pinterest users’ mindsets to be familiar. This leads back to what marketers have always known: that there are immense opportunities to engage with customers by banking on their feelings.
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 4, 2016
    [Marketing] What’s the ROI of Laughter?
    When they were starting out, they were probably very focused on a very direct marketing campaign that was about getting your food quick. Branding Voices and Choices. Hassan Ali has handled many large campaigns while at Onion Labs, the Onion’s in-house ad agency, including the brand new comedy series, Dr. Jimm. It stars SNL’s Kenan Thompson and serves to encourage PC-buying millenials to upgrade to new computers. Hassan has created branded content using the Onion’s satirical voice for companies such as Intel, Progressive Insurance, and eBay. In This Episode. Onion Labs.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 4, 2016
    [Marketing] Keeping a Journal: The Power of Daily Writing
    Related Stories On Writing and Advice from Ernest Hemingway Ad Blocking, Brand Journalism, and the Publisher’s Dilemma Content Marketing Most Certainly is Not Dead. The practice of keeping a journal is not foreign to writers, but experts say it's a very powerful tonic for anyone who does so. It's a stress reliever, but it also helps keep some sanity in your brain during traumatic events. Gini Dietrich has other reasons you should make it a daily practice. The post Keeping a Journal: The Power of Daily Writing appeared first on Spin Sucks.
  • SOCIALFISH  |  THURSDAY, FEBRUARY 4, 2016
    [Marketing] Are You STILL Trying to Sell Social Media at Work?
    have had more battles about why online matters than I could possibly count. I’ve gone to battle with IT (in the beginning, they wanted to own it), with Legal (they always want to own everything) and there is always an ongoing tension between communications and marketing folks because they want to own every piece of information that goes out. So think about your legal, communications, public relations, HR, public affairs and marketing colleagues and reach out to them before that all-important decision meeting. Guest post by the brilliant Mark Story. But guess what?
  • FIREBELLY  |  WEDNESDAY, FEBRUARY 3, 2016
    [Marketing] 3 Facebook Tips For Restaurants & Coffee Shops
    The post 3 Facebook Tips For Restaurants & Coffee Shops appeared first on Firebelly | Social Media Marketing & Management Company. Community Management Facebook Social Media Management Social Media MarketingHere are three tips for restaurants or coffee shops struggling to manage their Facebook pages. 1) Promote your page. You’ve got a Facebook page, but what you really want is fans—right? Surely you have many happy customers who’d love to like your page. But do they know about it? If you build it, they will not come. You’ve got to promote it.
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Marketing] Love it or Hate it: Let’s Talk Email Marketing for Business
    Email marketing is not dead. In fact is more alive than ever and Lara Wellman not only busts the myths, but shares why every business should use it as one of their marketing tactics. The post Love it or Hate it: Let’s Talk Email Marketing for Business appeared first on Spin Sucks. Related Stories Native Advertising is Just Good Advertising Writing Pixelated: Visual Content for Generation Y How to Convert Marketing Fails in Future Wins.
  • MYRLAND MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Marketing] Lawyers: Do These Questions About Social Media Sound Familiar?
    Nancy Nancy Myrland is a Marketing, Conten t, Social and Digital Media Strategist, Speaker & Trainer, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist. As an early adopter of social media and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. I write a lot about Social Media and Social Networking because I find that lawyers have many questions.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Marketing] How to Take an Audience-Centric Approach to Content Marketing
    One of a marketer’s goals is to make meaningful connections with consumers. Content marketing is meant to be a strategic way to reach and attract a defined audience. have a Fitbit, and Phil has a Fitbit. I am a 30-something female interested in marketing, sailing, and exploring the great outdoors (so Canadian). Phil Briefly, Affinio is a Marketing Intelligence Platform that leverages the social graph (how people are connected) to understand the communities that exist within a defined audience through their interests, affinities, and the content they consume.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Marketing] What is the State of the Manufacturing Economy?
    Right Skills Now uses National Institute for Metalworking Skills (NIMS) credentials to create the skilled workforce that manufacturers require to remain competitive in today’s global markets. By Miles Free of PMPA. This post originally appears on pmpaspeakingofprecision.com and is reposted with permission. Today our growth is limited by our inability to acquire skilled workers. In the last recession, we were held back by lack of demand for our customer’s end products. Our shops are tackling this issue in a number of ways. Our auto industry just had its best year ever. Mike Lee. Positive.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Marketing] How to Create Customer Personas for Your B2B Marketing
    Ardath Albee, author, persona creator, and digital story strategist, was running a tech start-up in 2000, during the first-ever iteration of marketing automation. In 2007, she started her own business creating a career out of her passion: helping B2B companies tell better stories around their complex sales, build great personas, and develop content marketing strategies that actually turn prospects into buyers and convince customers to stay. Ardath joins us on the Business of Story to share the amazing wisdom she has gleaned from her 30+ years of marketing insight.
  • SOCIAL MEDIA NETWORK MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Marketing] BitCoin Will Not Vanish just Because It Is Virtual - Social Media
    Points To Remember With Regards To Bitcoins: The Bitcoin valuation market is like share market - it is volatile. Bitcoins are Digital Currency which are sent easily through the Internet, without the hassle of seeking a third party. The Transactions are secured. They are irreversible by design. They are fast. Funds received are available for spending within minutes. They cost very little, especially compared to other payment networks. The limited inflation of the Bitcoin system's money supply is distributed evenly [by CPU power] to miners who help secure the network.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 2, 2016
    [Marketing] Omni-Channel Marketing: Creating the Right Mix for Your Brand
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. This webinar featured Martin Jones (@ martinjonesaz ) Senior Marketing Manager & Social Media at Cox Communications, Jahvita Rastafari (@ Jrastafari ) Social Media Manager at Act-On and Matt Hannaford (@ mhannaford ) Integrated Marketing Analyst at Union+Webster. We discussed ideas and tips for cracking the code on Omni-Channel marketing!
  • GREG VERDINO  |  TUESDAY, FEBRUARY 2, 2016
    [Marketing] Multifamily Social Media Summit 2016 Keynote: Get Big Results
    Last week, I gave the Day 2 opening keynote at the Multifamily Social Media Summit , the only conference specifically focused on how apartment building owners and managers can use social media and content marketing to attract and retain residents. Sounds simple enough — and it is , but in the rush to chase the next new thing, even the savviest social marketers often lose site of the basics. Even more, it was exciting to bring these ideas to an industry that is committed to upping its marketing game to better meet the needs of its new and next generation of customers.
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 2, 2016
    [Marketing] Four Ways to Use Agile Communications in Your Marketing Mix
    Marketing and PR professionals can learn a lot from our colleagues in the IT department when it comes to strategic planning and agile communications. The post Four Ways to Use Agile Communications in Your Marketing Mix appeared first on Spin Sucks. An Agency that Embraces the PESO Model Content Marketing Most Certainly is Not Dead. Communication PR agile communications agile software development methodologies Continuous Improvement early delivery marketing mix Pepsi Zero PR pros Public Relations RACE RACE formula strategic planning wikipedia
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 2, 2016
    [Marketing] How To Connect With Non-Tech-Savvy Customers In The Age Of Social Media
    In other cases, while the business may not particularly need social media marketing, they may still prefer support over social networks and emails over phone lines for the lack of sufficient budget to afford a full-time operator or legacy infrastructure like fax machines and 1800 lines. While the above solutions help you reduce your physical investments, they do not directly help you use social media marketing while serving customers. Small Business Social Media Small Business Marketing Strategy non-tech consumers social media for small business target market tips webs services
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 2, 2016
    [Marketing] Should We Rate Ads Or Just Watch Them? Or Neither
    The marketing nerds (like me), will spend time watching, re-watching, analyzing, rating and debating who took the top spot, and what worked best. digital marketing agency. digital marketing blog. marketing. marketing blog. We have been voting with our eyeballs. It's plain and simple. Impressions, GRPs and mix in some repetition. It turns out that human beings are simple beings. Show them something, catch their attention, rinse and repeat and you will get them to take action. The increasingly ad-free future that we're not seeing. . And, they are. ad format.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 2, 2016
    [Marketing] Professional Tradesman Email Contacts: The Holy Grail of B to B Marketing
    Other outbound marketing activities should include incentives for contractors to give up their contact info so you can start a dialog with them. With all the marketing trends and new things over the last several years, email still seems to be the “workhorse”  for most people’s marketing efforts. Here are some other posts you might find useful: Benchmark Report on Email Marketing Sheds Light on Top Priorities for B-to-B Marketers. Tips on Improving Your Email Marketing to Professional Tradesmen. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter.
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 2, 2016
    [Marketing] On Writing and Advice from Ernest Hemingway
    Related Stories Ad Blocking, Brand Journalism, and the Publisher’s Dilemma Content Marketing Most Certainly is Not Dead To Have a Content Marketing Strategy or Not…That is the Question. When Ernest Hemingway suggests you do something with your writing, you stop and listen. Here are books he advises you read, how to overcome writer's block, what to do about the art of revision, and more. The post On Writing and Advice from Ernest Hemingway appeared first on Spin Sucks.
  • WEBBIQUITY SMM  |  TUESDAY, FEBRUARY 2, 2016
    [Marketing] 20 Tremendous Digital Marketing Stats and Facts
    Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.
  • SIMON MAINWARING  |  MONDAY, FEBRUARY 1, 2016
    [Marketing] New Year, New Speaking Topics: Cultural Leadership, Brand Innovation, Customer and Consumer Engagement
    These new topics build on the thinking that went in to my first book, We First ( there’s another on the way ) and speeches I have done in the past focused on Sustainable Capitalism, Brand Purpose, Social Branding, CSR and Philanthropic Marketing. In many cases it leads to paralysis, confusion and disengagement among leadership, marketing and employees. – How to leverage future trends in marketing to generate new ideas with consumers. Marketing: Reinventing storytelling for a digital, social and mobile world. Innovation: Putting rapid change to work for you.
  • SOCIALNOMICS  |  MONDAY, FEBRUARY 1, 2016
    [Marketing] Twitter Automation and YOU
    If you’re someone interested in or currently involved with online marketing, you’ve likely come to realize that social media plays a huge part in this field. Fortunately, there are a handful of tools out there capable of expediting a lot of the mundane tasks involved with managing marketing related social media accounts. However, as the platform became more and more popular, it also became a bigger draw for marketing and businesses. Twitter Automation and YOU. The History of Twitter Automation. Pros of Twitter Automation. Cons of Twitter Automation.
  • GREG VERDINO  |  MONDAY, FEBRUARY 1, 2016
    [Marketing] Beyond Knowledge: Toward a Connections Economy (2008)
    Although I should probably do some kind of reader poll to be absolutely certain, I think it’s safe to presume that most of you are knowledge workers in marketing, media or technology.  As part of my A Decade in Digital series, I’ll be reposting some older articles from my original blog — articles that date back as far as 2006 but contain ideas that to some extent (and to me, at least) still feel relevant. You can read the post in full right here — I’ve presented it exactly as written eight years ago. Originally written on January 30, 2008.
  • SOCIALNOMICS  |  MONDAY, FEBRUARY 1, 2016
    [Marketing] Common Mistakes When Promoting Financial Services Through Social Media
    While there are so many things that can be said about how to optimize a digital marketing campaign , in this particular scenario we should focus on mistakes that are done as financial services are promoted through social media. Social Media common mistakes financial service do's and dont's marketing finance services tipsNowadays, all companies can benefit from social media exposure. This is quite obvious. The problem is that there are some industries that have to be extremely careful when they use social media. Image source: pixabay.com. Over-Promotion Of Financial Services.
  • CONVINCE & CONVERT  |  MONDAY, FEBRUARY 1, 2016
    [Marketing] 4 Tips for Honing Your Content to Reach Gen Z
    So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. The fact that the Digital Natives know your angle actually makes it easier for you to be direct and tactical , allowing your marketers to shift their attentions toward creating the kind of content that can catch the attention spans of these voracious young men and women. However, this isn’t a bad thing for your brand. highlight to tweet).
  • CONVINCE & CONVERT  |  MONDAY, FEBRUARY 1, 2016
    [Marketing] Why You Need a Business Strategy, Not a Social Strategy
    It is just one tool in the marketing mix that can be used to help you support business priorities. It’s important to remember that while many marketers view social as “free,” it is not. Don’t neglect your other marketing in favor of social, and keep in mind that, when done in haste or outside of business goals, it can become a very public, memorable way to fail. One example is Namecheap , a domain service that competes against some major players in a crowded and highly commoditized market. highlight to tweet) Here’s why. Getting the Sequence All Wrong. Make It Count.
  • SPIN SUCKS  |  MONDAY, FEBRUARY 1, 2016
    [Marketing] Ad Blocking, Brand Journalism, and the Publisher’s Dilemma
    Related Stories Content Marketing Most Certainly is Not Dead To Have a Content Marketing Strategy or Not…That is the Question Create a Winning Sponsored Content Strategy. An experiment Forbes created around ad blocking forces Spin Sucks to take a look at what that means for PR pros—and how content is affected. The post Ad Blocking, Brand Journalism, and the Publisher’s Dilemma appeared first on Spin Sucks. Communication Content ad blocking ad networks brand journalism content block content trends Forbes free content native advertising paywall Sponsored content
  • CONVINCE & CONVERT  |  SUNDAY, JANUARY 31, 2016
    [Marketing] How to Remove Fear as Your Ultimate Motivator
    As marketers, we’re primed to use emotion to gain attention and connect with customers. Monty Minute branding business strategy fear marketing monty minute motivation politics social media strategyEmotion can take many forms, from joy to sympathy and many in between. But the ultimate emotional motivator is fear. Fear defined is “a vital response to physical and emotional danger.” But if you’re using fear to promote a product or service that has nothing to do with protecting someone from danger, then you’re abusing this technique.
  • TWIST IMAGE  |  SUNDAY, JANUARY 31, 2016
    [Marketing] Introvereted Leaders And The Work Of Millennials
    Nothing is more fulfilling than speaking to students who are interested in business, innovation, technology and marketing. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing podcast. Episode #499 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. have been blessed. Don't think that I don't recognize it. I do. Over the years, I've done my best to give back as well. happen to live in the same city as McGill University. Enjoy the conversation. . audio.
  • TWIST IMAGE  |  SATURDAY, JANUARY 30, 2016
    [Marketing] Digital Transformation And The Trillion Dollar Market Cap
    jokingly tell audiences that you can't throw a marketing professional down a flight of stairs these days without the words "digital transformation" tumbling out of their mouths. As the global economy looks more precarious that ever before, and the stock market teeters into a place that few want to talk about, take a look at what the past few years has meant to the four horsemen of the digital economy. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing professional. You are magic. Literally. This is our mission.
  • SHERRILYNNE STARKIE  |  SATURDAY, JANUARY 30, 2016
    [Marketing] Boosting Twitter ads reach
    Featured Headline Marketing Twitter Content marketingTwitter is taking  promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. It means that any user, whether he or she is logged in or not, who clicks on a link to a tweet via Google search will be served promoted and sponsored tweets right alongside organic ones. This huge expansion in advertising reach is part of the company’s drive to create more value for brands and, ultimately, to bring in more revenues.
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