[Marketing] Twitter Dashboard App Launches for Businesses
    Apps Twitter advertising Engagement iOS Marketing mentions noah pepper retweets Scheduled Tweets Tweet Scheduling Twitter DashboardTwitter Tuesday announced the launch of Twitter Dashboard , an iOS  and desktop application aimed at helping businesses on the social network better connect with users. Product and engineering manager Noah Pepper  said in a blog post  that Twitter Dashboard was created to help businesses engage with their audiences, schedule tweets and receive tips on how to foster engagement. Chances are there’s more than the mentions you’d normally be notified about!)
    [Marketing] How To Give Your Small Business a Competitive Edge
    You need to know to whom you are marketing your products and services. Without a clear idea of who your target customer is, it is very difficult to come up with an effective marketing strategy. To find this out, trawl through customer data and conduct market research. Target New Markets. Once you have built a successful business, start looking to expand into new markets. The internet makes it incredibly easy to access the overseas markets. How To Give Your Small Business a Competitive Edge. Unfortunately, most of them subsequently fail.
  • SPIN SUCKS  |  TUESDAY, JUNE 28, 2016
    [Marketing] Why PR Professionals Need to Pay Attention to Crowdfunding
    Comments Comments Related Stories Four Elements of Successful Brand Storytelling Online Communication and Relationships: The Missing Skills Integrated Marketing Communications is More than a Fad. As PR continues to evolve, crowdfunding will only continue to grow as an awareness tool for businesses. There’s a huge opportunity here for PR professionals to step up, take note and learn how to make a successfully campaign happen. Eden Spodek has more. The post Why PR Professionals Need to Pay Attention to Crowdfunding appeared first on Spin Sucks.
    [Marketing] How to Bring Podcast Listeners From Their Phones to Your Website
    This could be valuable feedback to steer your episodes and marketing efforts. You need to give people a reason to come back to your site,” says Mike Sprouse, chief marketing officer at Epic Media Group in New York. by Craig Hewitt of  PodcastMotor. If it seems like everyone’s on their phones these days, it’s because it’s true. The Pew Research Center says that in 2015, 64% of adults between the ages of 18–29 used their phones at one time or another to listen to music or podcasts. The podcast hosting service Libsyn confirmed this steady rise. They claim that “of their 2.6 Daniel J.
  • AGORA PULSE  |  TUESDAY, JUNE 28, 2016
    [Marketing] Instagram Business Pages are Here. So What?
    business can better understand its audience, tailor its content, and refine its marketing strategy—even beyond digital. Instagram social media management Social Media MarketingIt’s an exciting time in the world of Instagram as the photo-sharing giant recently debuted Business Profiles. With this evolution comes new tools, new page layouts, and new analytics. What do these updates look like and we do we get the most from them, you ask? Here’s the scoop: What’s Different with Instagram Business Pages? Ease of Access. How do the Insights Work? So What? So What?
    [Marketing] 3 Best Practices for Advertising Your Brand’s Weekly Circular on Social
    However, posting the same ad creative you use for traditional marketing or circulars can hurt your brand more than helping it. Social media marketing should not be viewed as another advertising platform. It’s no secret that most people follow brands on social media to get deals & discounts. In fact, one study showed that as many as 77% of people decided whether or not to engage with a company based on if they offered incentives. Knowing this, it’s important to occasionally meet their expectations. You have to keep in this mind when creating sales posts for social.
    [Marketing] 6 Ways Content Marketers Can Supercharge Their LinkedIn Profiles
    Image via Unsplash. I see it time and time again: Stellar content marketers spend so much time developing great content for their brands that they don’t spend enough time thinking of their own brand. While plenty of professionals know what Firebrand Group does, Jeremy doesn’t want to take for granted that his audience will necessarily know that it is a futureproofing firm focused on helping enterprises predict the future of marketing and communications and getting there before their competitors do. 4. Comment on Your LinkedIn Feed. Add Skills. Write a Memorable Headline.
  • KIKOLANI  |  TUESDAY, JUNE 28, 2016
    [Marketing] 5 Hacks To Make The Most Out of Social Channels
    When you choose a social channel for your business, you take its character into consideration to see if it fits your concept, self-presentation, marketing goals, strategy, and audience. #3. As well as every clever digital marketer, you create buyer personas for your customers, don’t you? Marketers use social channels to make connections and let the world know about their product or service. LinkedIn: yes, if you are a B2B service provider interested in winning marketers, networking, and job hunting. Okay, let’s make a deal: You read (not scan!) Content is king.
    [Marketing] 55% of Visitors Read Your Articles For 15 Seconds or Less: Why We Should Focus on Attention Not Clicks
    Everywhere you turn, people are trying to share the latest marketing hacks with many of the same points echoed repeatedly. I’m guilty of it myself, and I completely understand why many of us write articles that are a little similar and repetitive. And the title we decided on when we hit publish is: Why Every Marketer in 2016 Needs to Be a (Part-Time) Designer: 53 Design Terms and Tips to Level-Up. And also spark a discussion about the role of a marketer: Why Every Marketer in 2016 Needs to Be a (Part-Time) Designer. Content MarketingSurveyMonkey.
  • SPIN SUCKS  |  TUESDAY, JUNE 28, 2016
    [Marketing] Crisis Communications: How a Sexist Email Was Handled
    Related Stories Online Communication and Relationships: The Missing Skills Integrated Marketing Communications is More than a Fad PR Has Officially Reached the Era of Data. A recent sexist email sent during Cannes provided a case study in crisis communications done well. Gini Dietrich explores what made the response great. The post Crisis Communications: How a Sexist Email Was Handled appeared first on Spin Sucks. Communication Crisis adweek campaign live cannes lions cindy gallop gary vaynerchuck gary vee igetin thrillest vayner media
    [Marketing] Facebook Live Will Dominate Video Streaming
    Morning Social Media Marketing Talk Show Join us live as we explore Facebook releasing more collaborative ad tools, major features added to Facebook Live, a big announcement from YouTube, and Twitter video news, and as we analyze the breaking social media marketing news of the week!! Be sure to subscribe to get notifications when there are more developments in social media marketing. Social Media Facebook Live Will Dominate Video Streaming. That's it, man. Game over, man. Game over!". You know, Alexander Graham Bell really didn't invent the telephone. How Did We Get Here?
    [Marketing] Copywriting: The Ultimate Guide
    Chapter 3: Copywriting, Content Writing, Content Marketing: Is There a Difference? Chapter 3: Copywriting, Content Writing, Content Marketing: Is there a difference? Content marketing. What’s The Difference Between Content Marketing And Copywriting? Write Now: Beginner Copywriting Tips For Effective Online Marketing | Social Media Today. Advertising copywriting: David Ogilvy On Advertising: His 7 Commandments And Quotes All Marketers Must Know | Postcron. Email copywriting: Infographic: 101 Commandments of Email Copywriting | Spear Marketing.
  • PAM MOORE  |  MONDAY, JUNE 27, 2016
    [Marketing] Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!
    Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. There are far too many “experts” preaching their “get rich quick schemes” or touting that “Facebook marketing is free,” that it unfortunately gives even smart marketers new to earned, owned and paid media such as Facebook advertising a false sense of understanding what is truly required to achieve measurable success and results. ” Does this sound familiar? You Are the Media!
    [Marketing] 4 Ways to Use Slack to Boost Your Social Presence
    Whether you’re a socially savvy freelancer juggling multiple accounts or working with a whole marketing team to deliver a clear, consistent message across all platforms, if you’re not using Slack to enhance your social media efforts, you’re lagging behind. Using services like Google Calendar, Buffer, Hootsuite, Trello, and Mavenlink, you and your team can devise, plan, schedule, and execute on your social media marketing efforts without leaving the comfort of Slack’s warm embrace. Planning and Organization. Pretty cool.  . Mailchimp, Twitter, and Hootsuite.
    [Marketing] Facebook Adds Slideshow Feature to iOS App
    Apps Facebook advertising Amped Birthday bollywood EPIC Inspired iOS Marketing Moments music News Feed night out Nostalgic Photos Playful slideshow Thankful themes Tropical VideosFacebook Monday introduced a feature for users of its flagship iOS application , Slideshow, not to be confused with the ad unit of the same name  that debuted last October. The social network said in an email to SocialTimes that the Slideshow feature originated in its stand-alone Moments  app, and testing in the main Facebook app has been ongoing since December. FacebookSlideshow from SocialTimes on Vimeo.
    [Marketing] Facebook Testing New Pages Layout?
    Reader and OneCommand  digital marketing specialist Chris Ruberg  shared the screenshot below with SocialTimes, in which the Facebook page for Nissan of Queens  appears with an altered layout. Advertising/Marketing Facebook about Chris Ruberg Cover Images Nissan of Queens OneCommand page administrators Page Insights Pages profile pictures SocialTimes Social Network NewsFacebook appears to be testing a new layout for pages. The profile picture  is smaller. Page insights  appear below the cover image, rather than to the right of it.
    [Marketing] 5 Ways to Become a Better Social Marketer Today
    You have long-term goals and strategies to make yourself and your brand better on social, but if you’re looking for ways to become a better social marketer  right now , check out these five resources for social marketing self-improvement. 1 – Run a Quickie Audit. Manage your marketing strategy, Identify areas where you can streamline your process. Get daily and/or weekly information and reminders about what is going on in social marketing. First, run a quick audit of your social properties. DO IT NOW. GET TO THE CHOPPER. Education & Analysis
    [Marketing] Facebook-Owned Moves App Showing Up in Flagship iOS App’s ‘More’ Menu
    Thanks to OneCommand  digital marketing specialist Chris Ruberg  and On Base Marketing  founder and CEO and former SocialTimes editor Justin Lafferty  for the tips. Apps Facebook acquisitions Chris Ruberg iOS Justin Lafferty Moves On Base Marketing OneCommand ProtoGeo OyFacebook acquired Protogeo Oy , creator of fitness tracking application Moves , in April 2014, and Moves has pretty much remained in the background, until now. Facebook had not responded to a request for comment at the time of this post. Readers: Are you seeing an option for Moves in your “more” menus?
  • PROBLOGGER  |  MONDAY, JUNE 27, 2016
    [Marketing] How Bloggers Can Benefit From Google’s Rich Answers
    By digital marketing expert Jim Stewart of StewART Media. Jim Stewart , CEO of StewArt Media , is a recognised digital marketing expert. We’ve always been told that the aim for our blog posts is to be number one. That achieving first position on page one of Google through organic traffic is the target of any blog or online business. Well what if I was to tell you that you can now climb higher than number one ? – because you can! What are rich answers? The feature has been around for some time, but is now prominent for recipes, maps, some product searches, and quick answers.
    [Marketing] Ignite Social Media Named Social Agency of the Year | Social You Should Know
    2016 State of Social Marketing Report. Simply Measured released their annual social media marketing report for 2016 last week. This year’s findings were a result of 350 surveyed marketing professionals and top brands. One key finding I wasn’t surprised to see was that 61% of marketers identified “Measuring ROI” as their top challenge. If you follow us via social, it’s no surprise that we took home the gold at this year’s 2016 Corporate Social Media Awards, being recognized as the Social Agency of the Year. That and more in this week’s Social You Should Know.
    [Marketing] How to Recover From Social Media Fails
    These tips and tactics will help you avoid becoming an example of how not to handle social media marketing. Every company’s worst nightmare is experiencing a social media fail. Whether it’s Tweeting something inappropriate, misusing a hashtag or auto-Tweeting users’ posts, the results can be catastrophic. In some cases, companies never recover from their setbacks. This article isn’t about the biggest social media fails of 2016. How to Avoid Social Media Fails. Social media fails can happen in an instant if no one is paying attention. Create a Social Media Policy.
    [Marketing] Monday Roundup: Knocking Down Silos
    Integrated Marketing Communications is More than a Fad. Why: “The truth is, social media is bigger than just the marketing department,” writes Kate Lee  for Fronetics as she explores why allowing the right people access can help “your customers get better service.” One of the biggest roadblocks to effective integrated communications is the existence of silos within an organization. And silos result all too often in the loss of cross-functionality, which begets confusion, inefficiency and sub par results. ” 4.  ” 5.
    [Marketing] Five Top-Rated Social Media Management Tools for 2016 [Infographic]
    Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. Social media management tools are essential weapons in any marketer’s arsenal – they help keep track of all social media accounts and updates, help save valuable time and help increase engagement across multiple accounts and social networks. Cool Web Tools Social Media Marketing G2Crowd Ian Anderson Gray Lilach Bullock top social media management toolsGuest post by Lilach Bullock.
  • SPIN SUCKS  |  MONDAY, JUNE 27, 2016
    [Marketing] Online Communication and Relationships: The Missing Skills
    Related Stories Four Elements of Successful Brand Storytelling Build Customer Relationships for Successful Communication Integrated Marketing Communications is More than a Fad. Online communication creates amazing opportunities for us as communications pros to connect with colleagues, clients, consumers, and communities through the online channels. However, we must use it as a tool and not a replacement for communication or relationship building. The post Online Communication and Relationships: The Missing Skills appeared first on Spin Sucks.
    [Marketing] Get Your Social Media Inbox To Zero
    If it weren't for Hootsuite's overwhelming market presence, the competition wouldn't have even been close. We'll spend time in another article talking about how to use AgoraPulse as a CRM and for influencer marketing, since the tool includes ways to see all of times you have engaged with another user and track that engagement. Clearly AgoraPulse is your best option when it comes to managing your "social media inbox" - but what about other aspects of your social media marketing? Social Media Get Your Social Media Inbox To Zero. the previous year. Tweet This Stat ]. Twitter.
    [Marketing] What Is Image Recognition? The 9 Best Resources From Around The Web
    How Can Image Recognition Help Your Company’s Social Marketing Efforts? Interest in computer vision is not limited to marketing departments, as this article points out. Why should marketers care about image recognition technology? We’ve said  before  that images are everywhere online. With now more than  1.8 billion photos  being uploaded daily on the internet, the web has become thoroughly visual. But how can companies leverage the the power of images? Our proprietary Talkwalker image recognition technology is part of these exciting developments. SOCIAL MEDIA NEWS
  • SOCIALFISH  |  MONDAY, JUNE 27, 2016
    [Marketing] 3 Tools and 5 Tips To Help Your Employees Master Social Employee Advocacy
    Is your marketing team stressing out to get recognized on social media and engage with your audience? Her interests include social media and content marketing. What is Employee Advocacy? Employee advocacy can help relieve them – all it takes is 5 minutes of your employees’ time. The concept is simple, your employees will share content on their social media and as a result, increase both their own and the company’s reach. Once they start getting used to it, they can increase the frequency at which they share and start engaging with audience members. Awesome Tools.
    [Marketing] 6 ways social media can improve customer service
    Surely you’re using social media for marketing and branding purposes. Posts that mention or tag you directly and those using a hashtag with your business name or any marketing hashtags you’ve created. But to punch up your customer service, you have to take it beyond fun marketing ploys. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Post by Megan Totka. ChamberofCommerce.com. Your business probably already has a social media presence. Be Part of Their Community.
    [Marketing] 6 Ingredients to a Strong Visual Brand on Social Media
    Because without visual marketing , your content is stuck in neutral. That’s where visual marketing comes in. From the website to offline marketing, a logo is an extension of that brand. It’s also the vibrant, eye-catching and appealing way they leverage visual marketing. Streamlined look and feel – Just look at Target as a prime example of a brand that’s consistent from online to offline marketing. Or worse yet… Does your visual marketing only promote your business? To develop your visual marketing plan, take these two steps. A.
  • TWIST IMAGE  |  SUNDAY, JUNE 26, 2016
    [Marketing] Illuminate Your Brand Story With Nancy Duarte And Patti Sanchez - This Week's Six Pixels Podcast
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing podcast. Episode #520 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. One of the world's foremost thinkers on the subject of better communications and presentations is Nancy Duarte. She has been on the show countless times. This is not about building a better deck or the function of good presentation structure. This is a dialogue about making your communications truly connect. Enjoy the conversation.
  • KATIE LANCE  |  FRIDAY, JUNE 24, 2016
    [Marketing] Academy Week June 27 – June 30
    Ready to take your Facebook marketing to the next level? Join us for a week of free social media training as we continue to celebrate the launch of our #GetSocialSmart Academy ! Join us for one or all of the upcoming free webinars: How to Rock Your Facebook Strategy for Real Estate :  Monday 6/27 10:00am PDT / 1pm EDT. In this webinar, I will cover how to get laser-focused on your Facebook strategy and maximize Facebook to build relationships, drive referrals and build your business. will be covering: * Facebook personal profile or business page? What should I post? and much more!
  • TWIST IMAGE  |  FRIDAY, JUNE 24, 2016
    [Marketing] The Future Of Advertising Is. Magic?
    This is a big week in the marketing world. In case you have been living under rock, this is the biggest week in marketing. In Cannes, France the marketing industry is primed for the  Cannes Lions International Festival of Creativity. The best magicians and the best magic tricks (like the best marketing) tells a powerful and expressive story that moves the audience. So, you can imagine how surprising it has been for me to connect the dots between magic, marketing and public speaking over the years. digital marketing. digital marketing agency.
  • TWIST IMAGE  |  FRIDAY, JUNE 24, 2016
    [Marketing] Algorhythms For Marketing Transformation
    I've done a few concurrent sessions, and I wind up have to compete with sessions that have titles like, How To Monetize Your Facebook Feed or 10 Things Every Marketer Must Know About Digital Transformation. Watch here: BRITE Conference 2016 - Algorhythms For Marketing Transformation with Mitch Joel. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing disruption. marketing transformation. The real world teaches you real lessons. Disruption is everywhere. Algorhythm is not working.
  • PROBLOGGER  |  FRIDAY, JUNE 24, 2016
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    11 Methods that Will Make Your Content Marketing Campaign Go Viral | Quicksprout. I don’t know about you but I’ve got my game face on. Plenty here to see you through this next week – I particularly enjoyed the Moz Whiteboard Friday about blog post SEO and the post on Facebook reach. Enjoy! Stress-Free Tips for Pricing Your Services | Copyblogger. “Why does pricing our services provoke such fear and dread?”, ”, they ask. I don’t know, but it does! Facebook Reach: Everything You Need to Know | Edgar. Don’t go past this advice! Templates!
  • AUDIENSE  |  FRIDAY, JUNE 24, 2016
    [Marketing] Air Canada Urges Americans To #TestDriveCanada and #FindingDory Makes Waves!
    Meanwhile in other countries like Spain, we enjoyed the perfect mix of offline and online marketing tactics in Utopia, a Spanish music festival. It’s been busy in the world of social media. Cannes Lions may be in full swing, but we’re making sure our eyes are peeled for the best campaigns currently underway on social and beyond. All this, plus other Social Trends that Team Audiense have been reading about. Ready to #TestDriveCanada? We are absolutely in love with this campaign, and want to thank the American public so exasperated by Trump’s success for the inspiration. ualhBvHa8x.
    [Marketing] How to Create Maximum Content with Minimal Hassles
    Kate Volman : Hello, everyone and welcome to Talk Digital to Me, conversations on marketing and customer service with the pros over at Convince & Convert. I am Kate Volman and during every episode, I have the opportunity to interview one of the awesome team members over at Convince & Convert. You know, it’s something that is near and dear to my heart as a marketing person but also just as a lover of efficiency. think as a digital marketing professional, it’s his duty to be trying things all the time. That’s just the nature of digital marketing.
    [Marketing] The Lego Model: How to Build Your Social Brand
    In 2016, you don’t have a hope or a prayer of being the most powerful anything without an incredible online marketing campaign behind you. Lego has certainly accomplished this thanks to a groundbreaking online marketing campaign which hits its high notes on: YouTube : Its online video is bordering on being a private publishing house to rival any TV network. YouTube and online video marketing. Let’s start with Lego’s YouTube marketing, as it is just ridiculously well done. This may be the best example of user-generated content in the history of online marketing.
    [Marketing] #measurePR Recap (June 2016): Live from #AMECSummit
    On where PR fits within the integrated communications context: A2: PR is a two-way communication channel now that weaves itself throughout all of marketing and business. A2: PR/Marketing collaboration = success. Bill Smith also had this to say: A2) For businesses, PR builds awareness, marketing generates leads and ideally sales closes the deal #amecsummit #measurepr. You know what’s awesome about a digital event? Doing it live from a REAL event! CEO and founding partner of byBrick Insight, a communication strategy agency, Annsi Krol. Someone pinch me! customers.
  • GEMMA WENT  |  FRIDAY, JUNE 24, 2016
    [Marketing] How to nail social media in 30 minutes a day
    Pick your platform(s) Nailing your social media marketing does not mean you have to conquer every channel out there. If you’re serious about succeeding on social in 30 minutes a day (or less), you can. You simply have to put in the effort to set up your system. Who is your target audience? Where do […]. The post How to nail social media in 30 minutes a day appeared first on Gemma Went. Handy tips Social Media simply smart social media
  • DEVUMI  |  FRIDAY, JUNE 24, 2016
    [Marketing] Get SoundCloud Plays Quickly, Cheaply, and Often
    Beginners SoundCloud music marketing music promotion online marketing online music marketing social media marketing soundcloud soundcloud marketing soundcloud plays soundcloud promotion twitter marketingIt can be tough to get SoundCloud plays out there, especially for new artists. That’s the way it has always been in the music industry, it seems like no one wants to listen to you …until everyone wants to listen to you! With SoundCloud you have the opportunity to push more people to listen to […].
    [Marketing] Add a Branded Content Tag to Verified Facebook Page Posts
    Whether you’re engaging in a co-marketing activity, promoting a co-branded event, or simply citing your source while sharing third-party content, using the Branded Content Tag will enable both Pages to leverage the visibility of two Facebook audiences. Facebook recently made updates to their Branded Content Policy , which requires verified Pages to apply a Branded Content Tag to posts featuring a third party product, brand or sponsor. What Is Branded Content & Why Does It Matter? Branded content is nothing new. Apply a Branded Content Tag from Compose. Product Updates
    [Marketing] Social Media IRL: Facebook Starts Attributing Unattributable Revenue
    The Social Marketer’s Guide to Social Media ROI Download Today! This quote from John Wanamaker in the early 1900s is such a staple in marketing and advertising that I cringed as I decided to lead this post with it, but I’m stubborn, so I did it anyway. In an interview with Techcrunch’s Josh Constantine , Maz Sharafi, Facebook’s Director of Monetization Product Marketing said, “When you think back to the beginning of online advertising, this is what advertisers have been waiting for.” And why? We have technology! This should be easy!
    [Marketing] The Power of Personality on Twitter (And What Your Brand Can Steal)
    2016 Social Marketing Planning Guide Download. Brands struggle all the time with trying to give their brands a human face on social media, the marketing channel where a casual, available touch is the best way to build a community. This is particularly true on Twitter, where so many influencers and celebrities have strong followings. So, what are the six traits which these “cool kids” share, what are some examples, and which brands are doing a good job at exemplifying these qualities? Read on to find out. Personality Tactic: Intimate. Well we go skiing in avail.
    [Marketing] An Insider Look at Reach and Frequency Ad Buying on Facebook
    If males 35-44 are the best responding demographic within your Page Post Engagement campaign, you can use the Reach and Frequency tool to saturate that specific market with your message. Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? Me, too. But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ Now what? ” you say. It’s time to pay to play. Facebook’s ad revenue is increasing at a staggering rate from $5.29
  • SPIN SUCKS  |  THURSDAY, JUNE 23, 2016
    [Marketing] The Power of Online Referral Marketing
    Referral marketing is one of the best ways to grow your business, online and off. The post The Power of Online Referral Marketing appeared first on Spin Sucks. by Stacy Libitz Related Stories Does Account Based Marketing Live Up to the Hype? The Long, Lost Baby Boomers In Marketing How to Reach the Right Audience at the Right Time With PPC. Susanne Loxton has some tips, tools, books, and apps for you to use. Comments Looking for opinions on a popular service that gets new clients.
    [Marketing] Twitter Huddling With Potential Advertisers for Thursday Night NFL Streams
    Advertising/Marketing Twitter Ad Targeting Adam Bain Algorithms Anheuser-Busch Cannes Lions Cannes Lions International Festival of Creativity football Ford Motor France Jack Dorsey Kurt Wagner Live Streaming Live Videos Location Matt Derella National Football League Nestle NFL Periscope Pre-Roll Re/code Sports Targeted Ads VideosTraining camps haven’t even opened yet, but Twitter’s efforts to capitalize on its $10 million investment to stream National Football League games  are in midseason form. Sponsorship of Periscope  live-streams featuring pregame analysis and player footage.
  • AUDIENSE  |  THURSDAY, JUNE 23, 2016
    [Marketing] The Art & Science of Forecasting Agency Pitch Opportunities
    How competitive is the market? How well is the current head of marketing delivering on objectives? Account in Jeopardy – Score 71: Jawbone struggles in an overcrowded market. The more crowded the market, the more innovative, creative (and sometimes, loud), the brand must be to break through. Especially when well-known names begin to struggle in the face of newer, smaller competitors on the rise, you can expect to see them changing creative direction (and agency partnerships) to combat that slump and maintain market share. Social Strategy Social Media Strateg
    [Marketing] ProBlogger Event Speakers Share Their Experience
    Test The Market. By Grove Galligan. At this year’s 7th Annual ProBlogger Event, hundreds of bloggers will come together to network with each other and learn from over 30 speakers and subject matter experts. What separates those attending from those presenting is…. not much. Bloggers are speaking, and most of the speakers blog. The people up on stage have faced similar challenges to those listening to them and this makes their stories relatable. Our speakers package up their experience and expertise for the benefit of those in the audience. Time Management. Lisa Corduff. Focus. Network.
    [Marketing] 3 Social Media Promotions to End Your Fiscal Year
    For those brands who are getting ready to wrap up the fiscal year, it is time to take a final look at what we were able to accomplish. One of the most important measurements is if we hit our goals for the year. If you are tracking to hit those benchmarks, congrats! If not, it is not too late to make a final push. Social promotions are an easy way to show success as you wrap up this year, and here are 3 different social media promotions that you can execute on a fairly quick turnaround. If the goal you need to hit is for Awareness/Impressions…. If the goal you need to hit is for Engagements….
    [Marketing] How to Love Facebook Live
    Jay Hawkinson  is a digital marketing professional with 20 years of sales, marketing and merchandising experience including organic search optimization, paid search advertising, local search, mobile and social media. Brands have jumped on Facebook Live  with a sense of urgency, and for understandable reasons. Facebook is not only the world’s largest social network, it’s also a media monster. Here are some lessons to learn from how brands succeed with Facebook Live. It is a rapidly changing media for sharing short-form video–and I mean rapidly changing. Be social.
  • KIKOLANI  |  THURSDAY, JUNE 23, 2016
    [Marketing] 5 Video Marketing Tips
    So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! All of these prove that video marketing is the next big thing in business this year. The bottom line is that if you don’t have a proper video marketing strategy in your content marketing plan, you’re definitely missing out something invaluable. Remember: 68% of businesses have vowed to up their video marketing budgets this year. Still not convinced?
  • SPIN SUCKS  |  THURSDAY, JUNE 23, 2016
    [Marketing] Integrated Marketing Communications is More than a Fad
    Integrated marketing communications is more than a passing fad, yet many organizations have a hard time breaking down silos to present a cohesive strategy. The post Integrated Marketing Communications is More than a Fad appeared first on Spin Sucks. Related Stories The New Airbnb Logo: Integrated Marketing Communications or Not? How to Choose the Right Marketing Tactics PR Pros Must Embrace the PESO Model. Communication IMC communications strategy ferris bueller marketing communications marketing strategy Public Relations
    [Marketing] 4 Social Media Management Strategies for Mobile Consumers
    Marketing Land reported that nearly 80 percent of social media time is now spent on mobile devices. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices,” says, Daniel Kedinger , digital marketing director of BBR Creative. Mobile Marketing Social Media MarketingHow many social media management strategies REALLY incorporate mobile users? Most likely not enough. Mobile users are busy people, juggling multiple tasks at once. It’s important for your team to develop a strategy to grab their attention immediately.
    [Marketing] [Webinar Replay] Facebook Marketing for Real Estate
    The post [Webinar Replay] Facebook Marketing for Real Estate appeared first on Katie Lance. Blog contactually facebook facebook marketing real estate social media webinarIn this exclusive webinar hosted by Contactually and social media strategist Katie Lance agents will learn how to leverage their personal Facebook profiles, build relationships with past clients, utilize the latest in business page strategies for engagement and run cost-effective Facebook ads. For a special offer from Contactually visit: contactually.com/invite/katielance. Valid through June 30, 2016.
    [Marketing] PR Has Officially Reached the Era of Data
    Related Stories Why You Need a Messenger Platform On Your Website Introducing the AMEC Integrated Evaluation Framework Determine the Right Metrics for Your Content Marketing. Communication Media Relations budget for marketing support ebay EDM festivals Elite Daily EmergingInsider generation z how to get media coverage Mashable media relations coverage millennials PR challenge PR pros need to use data Queerty Stubhub The 2016 Olympic games Ticketbis ticketing startup transform internal data into compelling stories U.S. based events Vice Zika pandemic
    [Marketing] 3 Tactics to Improve Your Social Media Process
    Social Media Marketing Social Media Strategy Social Media Tools content strategy ignite social media Improving your Social Media Process Improving Your Social Process Paid Media Strategy Social Media Agency Social Media Marketing Agency social media marketing tactics Social Media Process social media tactics Social Process Social tactics“Working hard doesn’t necessarily mean being productive, unless it is accompanied with an effective strategic plan of action.” ― Edmond Mbiaka. Diversify Your Content Strategy. There are several ways that you can do this.
    [Marketing] 8 Agorapulse Features That Will Make Your Life Easier (and you won’t find anywhere else!)
    If your business or agency is into content marketing, then you know the value of evergreen content. Some marketers think Facebook and Instagram ads are a one-way paid media form that happens to be on social networks. There are tons of social media management tools out there. We’re happy to be among the top 5 according to users in this latest infographic. And who says size matters? This report says that we rank highest for user satisfaction. How on Earth did that happen — especially with such big players out there? Here’s my very strong hunch. Filter them out of your inbox.
    [Marketing] How to Successfully Mine Your Social Media Data
    That same sentiment still rings true for social media marketers and advertisers. Marketers and advertisers sometimes approach social media by throwing ideas against the wall–hoping something sticks. If you stop after a few months, you won’t gather much insights into your marketing or social media strategy. In grade school, our math teachers constantly told us to “show our work.” Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source.
    [Marketing] The State of Link Building 2016: What I Learned Manually Analysing 1,000 Search Results
    will not link to it but another recent article on Business Insider was heavily promoting a webinar that the featured marketer publicly admitted paying for. Do private blog network’s still work? Does a higher word-count help your pages rank better? Did Glen really spend 60 hours on this article? hope to answer all of these questions and many more in my new behind the scenes report on the current state of link building. I can clarify I did spend more than 60 hours of work on this article, yet the sad part for me is that most of that time can be summarized in a simple bar chart.
    [Marketing] Will Business Accounts Change Instagram?
    Instagram instagram instagram accounts instagram for business instagram marketing instagram strategy social media social media marketingThere has been a lot of excitement recently about the announcement that Instagram will introduce business profiles to the platform. Inevitably, there are some mixed feelings on this – there always are when we change a platform we know and love. You may have seen that I was quoted in a Yahoo finance article on this… The post Will Business Accounts Change Instagram? appeared first on Jenn's Trends.
    [Marketing] Ignite Social Media Named Social Agency of the Year
    In case you’ve been wondering why we’re drinking Mimosa’s at 9am on a Tuesday (or why our COO is dancing on Snapchat), it’s because we’ve recently been awarded Social Agency of the Year by Incite Group’s  Corporate Social Media Awards. This reward is to shine the light on the sometimes unsung heroes – the agencies that are helping improve and evolve corporate social media. Judges will reward an agency that has delivered multiple outstanding projects or results that have enabled clients to offer a first-class social media experience.
    [Marketing] Twitter & Industry Experts Share Advice on Social Customer Care
    Customer care is an integral component of any  social media marketing strategy  but many brands don’t know where to start when it comes to developing a well-rounded approach. Special guest  Jeff Lesser , Product Marketing Manager at Twitter, talked about the network’s focus on it and highlighted recent Twitter enhancements that help businesses easily resolve customer issues. Here are five key takeaways that our audience identified: "Social media is not marketing. Social Customer Care Must-Haves. Be the Front Lines of Customer Service. amen #sproutsocialhour.
    [Marketing] More Work Opportunities Here At Mirum In Canada
    Well, we're still growing and looking for more people who are passionate about marketing, digital and the future of business. We announced that after just one short year of being this new entity called Mirum, we were named to Gartner's Magic Quadrant for Global Digital Marketing Agencies as a "Visionary." Still, Mirum in Canada retains the same spirit we had (back when we were Twist Image), while adding in some new services, augmenting our positioning (which, in marketing, is an ongoing practice) and we now have an extended bench of team members, tools and opportunities.
    [Marketing] 40 Core Philosophies From the Most Famous Marketers in History
    For marketers, this is quite a legacy indeed. Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of sales, advertising, copywriting and relationship-building that is much older. And for every brilliant marketer and thinker mentioned here, there are likely 10 more I haven’t thought of. Here are 40 essential lessons from some of the most famous marketers in history. 1. What: The former Chief Marketing Officer of Unilever likes to say “a brand is the contract between a company and consumers.” ” 13.
    [Marketing] How Distributed Content Can Help Control Social Messaging
    It is important that marketing and communications professionals understand the control that they can now assert on platform-specific content. This means that another communications or marketing tool that you can use is sponsored content through a third-party publisher. Author information Jim Dougherty writer at leaderswest digital marketing journal Jim Dougherty writes about content and social media at leaderswest.com, and is a frequent contributor to the Cision blog. Guest Post by Jim Dougherty. What is distributed content and why should you know about it? Apple News.
    [Marketing] How to Change a Featured Image of Your Post Shared on Facebook
    Ann Marie Gill is a busy mom that runs a small web design and online marketing company, Cascade Valley Designs just outside of Seattle. Have you ever shared a page or post on Facebook from your site or blog and the image Facebook pulls is not the one you wanted or expected? Or what if you changed the main image of that page and Facebook is still showing the old one. This is frustrating indeed – but there is a little hidden tool that Facebook provides that can help you solve this problem. Setting up the image you want in a WordPress website. 1. Click social icon. 3.
    [Marketing] Tumblr Now Has Live Video: Why and What Your Brand Can Do About It
    The 2016 State of Social Marketing Download. Tumblr just announced that it has live video with the sardonic, very Tumblr subheading, “This should be interesting.” Yes, ” Yes, yes it will be. link]. Tumblr is throwing its hat in the ring with all the other social networks who offer live video to brands and audiences —  Facebook,  YouTube,   Twitter,  and Snapchat.  But instead of competing with these networks as another location for  creating  live video, Tumblr has chosen to be the  venue  and  home  for live video. The Details. Why Go Live? Closing remarks.
    [Marketing] What Motivates People to Share on Facebook? (Infographics)
    Content marketing agency Fractl surveyed more than 2,000 Facebook users to uncover the motivation behind their sharing habits. More than one-half of all adults in the U.S. use social media, and 84 percent of internet users worldwide between the ages of 16 and 64 use Facebook specifically. While there are some generational differences between what people share, most Facebook users seem to favor sharing funny or inspiring content. But what is the real motivation behind what people share on Facebook? Only 11 percent of people said they preferred to share something because it was useful.
    [Marketing] Facebook Debuts Several Ad Products, New Features at Cannes Lions
    Facebook announced Monday that Canvas will be made available for organic page posts starting Wednesday , and it added in the Facebook for Business post: Today we’re announcing updates to Canvas to make it easier for marketers to design, create, share and gain insights. Also, marketers will be able to access detailed metrics such as dwell time per component and clicks per component to track Canvas performance. Facebook used the Cannes Lions International Festival of Creativity  in France this week to take the wraps off several new advertising-related products and features.
  • SPIN SUCKS  |  TUESDAY, JUNE 21, 2016
    [Marketing] How to Identify Popular Hashtags on Twitter
    Hashtags are an integral part of the marketing strategy for the majority of successful social media marketers. by Paula Kiger Related Stories Six Powerful Tips to Increase Online Engagement Top Seven Chrome Extensions for Social Media Marketers 10 Ways to Be Compelling on Instagram. Hashtags How to Identify Popular Hashtags on Twitter marketing strategy monitor trending stories social media marketers social media marketing TagBoard trending topics TrendsMap Twitter advanced search option Twitter Tailored TrendsComments Thanks! by Jack Danielson Genius!!
    [Marketing] How to Set Up Your First Instagram Ad
    And every ad you run is your opportunity to do some more market research and really work out which audience resonates with your style and what content they like most. By ProBlogger Facebook and Instagram Ad Expert Angela Ponsford. With over 400 million active users and a higher engagement rate than Facebook & Twitter, Instagram has quickly become one of the most popular social networks. And there’s been even more buzz around Instagram over the past 9 months, with the introduction of ads to the platform and the newsfeed algorithm that’s been rolling out since March. Getting Started.
    [Marketing] Network Defense: Why Visibility Is Key To Rooting Out Ransomware
    Wendy Moore is Director of Product Marketing at Trend Micro. Network Defense: Why Visibility Is Key To Rooting Out Ransomware By Wendy Moore. Most organizations work hard to invest in reducing operating costs and improving the overall efficiency of their networks. But often there are unforeseen risks and costs that are associated with the infrastructure of connecting servers and hosts internally and out to third parties and devices. Without “agnostic visibility” into all traffic and network activity, hackers will always engineer methods to enter your network. ” Click To Tweet.
  • MELTWATER  |  TUESDAY, JUNE 21, 2016
    [Marketing] How to Succeed in the Crowded Content Marketing Competition – and Prove It with Media Measurement
    Research shows that content marketing holds advantages over online advertising. Blog Content MarketingConsumers prefer to discover digital… Read More.
    [Marketing] How to Plan for Success with Your July 4th Social Media Content
    For those of us in the content marketing scene, July 4 th is a great time to celebrate America and all the traditions that go along with the holiday. July 4 th is right around the corner, and I can almost smell the grilled foods, see the fireworks, and unroll paper towels to clean up after cutting a watermelon. Thankfully, far more brands get this day right compared to holidays and observances that have more surrounding sensitivities, e.g. Memorial Day. With With that aside, let’s take a look at 3 ways brands have succeeded on July 4 th. Go Full America. Emphasize Red, White, and Blue.
  • KIKOLANI  |  TUESDAY, JUNE 21, 2016
    [Marketing] 5 Content Marketing Strategies to Increase Blog Traffic
    Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Most marketing bloggers will tell you to realize influencer roundup posts in order to persuade those influencers to link to that blog post. I am not going to argue with that because it’s the best thing you can do, a best case scenario. Why is blog traffic important? How to do it?
    [Marketing] 5 Facebook Bidding Tactics to Beat Your Competition
    Advertising/Marketing Facebook A/B testing Automatic Bidding Bidding black friday brand awareness clicks Conversions CRM Customer Relationship Management Daily Unique Reach Elite SEM impressions Jackson Salzman Link Clicks to Your Website Lookalike Audiences Manual Bidding Memorial Day Optimization Remarketing sales Small and Midsized Businesses small businesses SMBsFacebook bidding  has always been an elusive part of advertising, but it doesn’t have to be as hard as it may seem. Your audience. Your campaign. Let’s dive in. Why this tactic for holiday sales?
    [Marketing] How Much Do You Know About Your Consumers’ Cultural Communities?
    As marketers, hashtags are a very powerful way to connect with and relate to our customers. Get more content like this, plus the very BEST marketing education, totally free. Image via Unsplash. Social media engagement and community building is such an important piece of growing consumer advocacy. Humanizing your brand by adding a voice helps consumers relate to you. But what about you relating to them? How do you understand who your consumers are beyond basic demographic data? One way to identify and engage your consumers is through hashtags. highlight to tweet). Keep ‘em short!
    [Marketing] How to Get More Instagram Likes Through Customer Engagement
    It’s a minor gesture, but Instagram likes can have a major impact on your marketing strategy. More than 80 million photos are posted to Instagram daily by its 400 million users. As a business, it can be challenging to cut through all of that noise, but with a daily average of 40 billion likes, there’s plenty of engagement to be shared. Wondering how to get more Instagram likes? The answer is simple: audience engagement. One of the easiest forms of social media engagement is the “like.” Although quick to dole out, Instagram likes represent a positive sentiment around your content.
  • AGORA PULSE  |  TUESDAY, JUNE 21, 2016
    [Marketing] How Your Clients Are Strangling Your Agency – And What You Must Do to Stop It
    You know full well that social media marketing is complex.  So, if your clients don’t understand exactly what is involved then you will always be running to catch up. know, from personal experience, that clients often see social media marketing in a bubble. Luke Brynley-Jones, Managing Director at social media and digital marketing agency OST, sums it up nicely: “The biggie here is client expectations, which is connected to the clients’ understanding of what we do. Most clients have no idea (at first) how long it takes to do social/content marketing properly.
    [Marketing] Why Every Markerter in 2016 Needs to Be a (Part-Time) Designer: 53 Design Terms and Tips to Level-Up
    When I first started out in marketing, I didn’t quite predict that I’d be a part-time designer, too. Now, in 2016, visual content is more than 40X more likely to get shared on social media than other types of content and it’s become obvious and even necessary for all of us marketers to have some at least basic design knowledge. However, tools aside, if you want to take your marketing skills to the next level, improving your understanding of design is essential. — 53 design terms explained for marketers. 1. The Science of Colors in Marketing. Typography.
    [Marketing] The Six Best Google+ Marketing Tools
    This was the seventh post in the Best Online Business Tools series. #1: Best Online Business Tools Series Kicks Off Today. #2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: The Nine Best Facebook Marketing Tools. #4: The 14 Best Content Planning and Research Tools. #5: The 23 Best Content Ideation Tools. #6: The 24 Best Online Writing Tools and Apps. #7: The Six Best Google+ Marketing Tools. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Pricing: $47 per year.
    [Marketing] Introducing the 2016 State of Social Marketing Report
    I’m excited to share with you our 2016 State of Social Marketing Report. This report incorporates a survey of social marketers, industry reports, and original research about the top brands in the world and how they’re using each social network. The survey uncovered trends about a wide range of topics, but perhaps the most interesting was the disconnect between what social marketers are measuring, and what their bosses are asking for. We surveyed over 350 social media marketers, and found that the metrics being focused on don’t match the needs highlighted.
    [Marketing] Why Data Should Be at the Core of Your PR Efforts
    As a PR professional and social media marketer at PR tech company AirPR , I’m here to explain why data should inform your PR efforts. Why is this relevant to social media marketers? Marketers in all sectors — especially those that are new (i.e. There are many ways to parse through and apply data, so all marketing professionals have to be judicious about what they are paying attention to. Many public relations professionals gravitate to the field for its focus on verbal and written skills. This cannot be stressed enough. Dealing with data can be intimidating.
    [Marketing] What the Elimination of Facebook’s 20% Text Rule Really Means
    Facebook Marketing Social Advertising Advertising on Facebook facebook Facebook 20 percent rule Facebook 20% Text Rule Facebook Advertising Facebook Text Rule Facebook Text rule on images facebook updates ignite social media social media Social Media Agency Social Media Marketing Social Media Marketing AgencyOn June 8, Facebook eliminated a long-standing rule that prevented ads with more than 20% text to run through their platform. Community Managers and Social Media Buyers around the world rejoiced! Then we read the fine print…. Book covers. Album covers. Legal text.
    [Marketing] Facebook to Debut Canvas Organic Page Posts June 22
    Advertising/Marketing Facebook Android Brazil Canvas Create a Canvas Dignity Health Dogs Eager&Co. Facebook’s Canvas  full-screen immersive ad product will be made available for organic page posts June 22. The social network introduced Canvas for iOS and Android smartphones in February. Facebook said in an email to SocialTimes that starting June 22, once a brand creates a Canvas, selecting “Create Page Post” will immediately publish that Canvas as a post on their page, adding: That will let you publish a post with the Canvas attached, and you can decide on the thumbnail image.
  • TWIST IMAGE  |  MONDAY, JUNE 20, 2016
    [Marketing] LinkedIn - A Newer Professional Social Network?
    Right after our segment last Monday, I hopped a plane to The Art of Marketing in Toronto. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  .
    [Marketing] 10 Personal Branding Secrets to Use for Social Media
    Personal branding is a marketing practice to build a brand around your career and personal name. It’s all about creating a persona and marketing yourself as an expert in your industry, which is why people should trust you and your opinions. To be in business today, our most important job is to be head marketer for the brand called You. Jay Baer is the most retweeted person in the world among digital marketers because digital marketing is his speciality. Additionally, Baer has established himself as the go-to expert for all things digital marketing.
    [Marketing] Is LinkedIn a Sign of What’s to Come for Social Media Networks? | Social You Should Know
    That’s why it’s not a channel strategy that marketers should hang their hat on – it’s the customer journey and the increasing role social media as a whole plays in it. Youtube released an app this week aimed to help all brands create video content on a small budget , which has created buzz among marketers eager to try it out. Microsoft and LinkedIn made big headlines this week, while social networks continue to expand their advertising features. That and more in this week’s Social You Should Know. Microsoft Buys LinkedIn – A Sign of Things to Come?
    [Marketing] Monday Roundup: Smart Integrated Communications
    SMS Marketing: a Grossly Underrated Marketing Tactic. Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today. 3.  Integrated communications is getting a lot of love from the PR space these days (I’m not sure why, because good communications were ALWAYS integrated). yellow brick road. 1. Fundraising: To Email or Not to Email.
    [Marketing] Who, What, When, Where and How: Analyzing the Consumption of Content
    Even better, you can use the information to tweak your content creation and marketing efforts for better ROI. For best results, refer to Analytics reports on a monthly basis, track the performance of the above metrics, and be quick to address all the areas where the content/marketing of it has been found lacking (vis a vis the objectives). Post date: Monday, June 20, 2016 - 7:00am Tags: Content Marketing Google Analytics Blogging Who, What, When, Where and How: Analyzing the Consumption of Content. When are they reading it? How are they reading it? Demographics. Engagement.
  • SOCIALFISH  |  MONDAY, JUNE 20, 2016
    [Marketing] How to Leverage Social Media to Maximize Your CSR Efforts
    Social media has become the primary hub for marketing among brands of every size. Engage In Hashtag Marketing – The honeybee example talked about earlier in the article was successful largely due to a hashtag campaign that took off. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. Following In Bigger Footsteps. Haagen-Dazs is a great example.
    [Marketing] SEO Mega-Checklist: 75 steps to increased visibility for your site (infographic)
    But even that is way too much for businesses and marketers to get their arms around. Post by Nirav Dave. Capsicum Mediaworks. L et’s be honest. Almost nobody knows everything about how SEO (search engine optimization) really works. It’s a bit of a black art, and Google especially has been less than forthcoming in communicating best practices. But, over time, you can keep track of what seems to be moving the needle in the right direction for a business or brand. Those who do this for a living have identified more than 200 SEO ranking factors that Google takes into account.
    [Marketing] Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote
    What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. In our Diva Marketing interview Jay generous shares his insights on Social TV, how to social media tips, some of his Food Network Star backstory and what it was like to be a dude blogger back in 2009! Diva Marketing : Blogs are ever evolving and where you begin is not necessarily where you end up.
    [Marketing] Pinterest Introduces New Powerful Targeting Tools
    Social marketers understand that data is power. That’s why, when Pinterest beefed up its targeting tools earlier this week, we noticed. Meanwhile, Meanwhile, Brooke B. Sellas shared the secret behind “SeeSaw” data and explained how it can provide insights that will shine a spotlight on working smarter, not harder. New Pinterest Targeting Tools Make Ads Even More Effective. Pinners, get hyped. Reach people who’ve visited your site with v isitor retargeting. Target a larger group of people who look and act similar to your audience with lookalike targeting. Why It Matters:
  • TWIST IMAGE  |  SUNDAY, JUNE 19, 2016
    [Marketing] Invisible Influence With Jonah Berger - This Week's Six Pixels Podcast
    Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious - Why Things Catch On and, most recently, Invisible Influence - The Hidden Forces that Shape Behavior. It's not what you think (the standard persuasion type of fare), and his research will not only surprise you, but have a direct impact on how your marketing, advertising and communications can be that much more effective. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. audio.
  • KIKOLANI  |  SATURDAY, JUNE 18, 2016
    [Marketing] Become a Digital Marketing Certified Associate (DMCA) with Simplilearn
    As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. So when Simplilearn reached out to me about their Digital Marketing Certified Associate (DMCA) Training Program , I wondered where they fit in. Would digital marketers be able to learn something from them? Here are the reasons why I would suggest you consider them if you are interested in getting a solid education in digital marketing. 1. They cover all of the topics every digital marketer needs to know in order to succeed. Which ones are legit?
    [Marketing] Facebook Adds More Tools for Branded Content in Instant Articles
    Facebook added some new options to branded content  in its Instant Articles , including support for marketer logos atop those articles. Product manager Josh Roberts  and director of global news and media partnerships Andy Mitchell  said in a Facebook Media blog post  that the customized bylines and kickers are already available to publishers, while the ability to add marketer logos will be available later this month and the updates to the article style editor will take effect “in the coming weeks.”. And publishers  can add customized bylines and kickers.
    [Marketing] 2016 Facebook and Instagram Awards Winners
    Purpose-led marketing, or campaigns that urged people to do something noble, performed strongly. Advertising/Marketing Facebook 2016 Facebook and Instagram Awards Argentina Ariel--Share the Load Asia-Pacific BBDO India Beats By Dre Brazil Carmichael Lynch Causes Clemenger BBDO Melbourne CP+B Donate LIfe America Europe Facebook and Instagram Awards Facebook Awards Give Me a Heart Goodby Silverstein & Partners Hotels.com Humor Itaú/Africa latin america M.J. Facebook announced the winners  of its 2016 Facebook and Instagram Awards. The Kidsbook Collection , Itaú/Africa.
    [Marketing] #Sproutchat Recap: Demand & Lead Generation Strategies
    They are also crucial components of a marketer’s responsibility. Everything revolving around demand generation is about knowing your customer and providing them with valuable information. While lead generation strategies are more focused on grabbing the attention of prospective new customers. Both are focused on getting consumers to transition through the sales funnel and purchase a product or service. This week at #SproutChat  we discussed social strategies and best practices for demand and lead generation. Consistently Test Your Strategy. A2) No strategy?… … Who are you?
  • TWIST IMAGE  |  FRIDAY, JUNE 17, 2016
    [Marketing] Six Links Worthy Of Your Attention #313
    This is all about what we're going to do with it, and how smart we will be about the implementation and marketing of it to the masses." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Is Your Startup Idea Already Taken? BuzzFeed.  Plenty of advisors tell founders to pitch their companies as 'A for B' (echoing the famous, possibly apocryphal, 'Aliens is Jaws in space' pitch story). So many, that the always imaginative Michelle Rial made a handy chart.
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