• JANET FOUTS  |  FRIDAY, APRIL 18, 2014
    [Marketing] Mindful Social Business
    Better awareness of the needs of your market. 'The concept of mindfulness in business is not new, but in this age of complexity it can’t be over-emphasized that we need more of it. Especially in social media, taking the time to actively notice what’s going on before engaging can lead to a more focused, enlightening and productive experience for everyone. When you take time to really listen you’re gifted with new perspective on what’s happening around you. What your customers want. What your business and your family needs. What YOU need. agree wholeheartedly.
  • TWIST IMAGE  |  FRIDAY, APRIL 18, 2014
    [Marketing] Collaboration, Sharing And The New Entrepreneur
    In this short, under twenty minute, conversation with Charlie Rose , Stone covers a myriad of interesting concepts and stories that every marketer should pay attention to. 'When you think about entrepreneurship, who do you admire? Names likes Richard Branson , Steve Jobs and Jeff Bezos come to mind. They are awesome. Their work is inspiring, creative and important. What do you think about Twitter ? As powerful? As impressive? As life-changing? It''s a tough call. Regardless of your stance, Ev Williams and Jack Dorsey get a lot of the accolades and attention. Tweet, tweet, tweet. jelly.
  • SOCIALNOMICS  |  FRIDAY, APRIL 18, 2014
    [Marketing] The Medium Is the Message: The Importance of Tracking Analytics across Devices
    With mobile users officially tipping the scales in search, marketers can’t afford to ignore the analytics and keep focusing on traffic and conversions from PC usage. Here’s a look at growing trends in search, consumer behavior and what’s driving content marketing. 2014 market report by comScore shows the majority of consumers are multi-screening across mobile or desktop to shop online. Marketers need to look to multi-platform tracking to monitor traffic and conversions from our ever-changing digital climate. Multi-platform tracking. Thumbnail: [link].
  • DIGITAL VOICES  |  FRIDAY, APRIL 18, 2014
    [Marketing] This Week in Digital Strategy 4.18.14
    An aspect of digital strategy that we want to harp on this week is the importance of content marketing. Delivering the right content at the right time is every marketer’s goal. Having a robust content marketing strategy can help get you there. Getting Started with Content Marketing Strategy in 5 Easy Steps via Ayantek. We received a great guest blog on building your content marketing strategy from Karo Kilfeather, the Content Marketing Manager at Percussion Software. Coupled with a content marketing strategy social media can be a valuable asset.
  • WRITTENT BLOG  |  FRIDAY, APRIL 18, 2014
    [Marketing] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    Emotional Marketing Value Headline Analyzer. This amazing free online tool will analyze any headline you enter and tell you its emotional marketing value. One of our most trusted sources for writing and marketing information today also offers great tips for how to write killer headlines. On of our greatest resources for marketing information offers some fun and unique tips for writing great headlines. The post 25+ Resources To Teach You How To Write Killer Headlines for Your Blog appeared first on Inbound & Content Marketing Hub. Content Idea Generator.
  • GEOFF LIVINGSTON  |  FRIDAY, APRIL 18, 2014
    [Marketing] Success Built on a Mountain of Failures
    Marketing Biz Stone Ev facebook google Jack Jelly Little Bird success twitter 'Two weeks ago, Jelly Founder and Twitter Co-Founder Biz Stone spoke at the Greater Washington Board of Trade about his lessons learned as an entrepreneur, as detailed in his new book, Things a Little Bird Told Me. The conversation with Board of Trade President Jim Dinegar inspired hundreds of executives. “My success is built on a mountain of failures,” said Biz. Biz continued and said that he attributed 99% of his success to failures and 1% to luck. Twitter Success Came from Failure.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 18, 2014
    [Marketing] How To Succeed With Visual Social Media Marketing
    savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). Perhaps to get the right mix of both sides of the equation, it’s best to have a marketing team with a range of ages, backgrounds, and experience. “Never assume that you know everything, especially in realm of social business and marketing.” The skill set is shifting, says Jessica. Holy Social!
  • ENGAGE  |  FRIDAY, APRIL 18, 2014
    [Marketing] Take the Leap: 3 Reasons Storytelling is Worth the Risk
    'I’ve attended many content marketing and communication conferences in recent months. Okay, wise guy: Then why don’t more organizations—and the content marketers who want to help them—actually tell compelling stories? Maybe too many. All of them have had at least one thing in common: A “storytelling expert” who, with the aid of entirely unnecessary social science research, extols the virtues of stories as a communication device. Now, I can think of lots of animals that could use a lesson on the importance of storytelling. But humans? We invented stories! Stories involve heroes.
  • TWIST IMAGE  |  THURSDAY, APRIL 17, 2014
    [Marketing] The End Of Liking A Brand In A Move Towards Anti-Social Media
    With that, this New York Times article points this issue into an arena that may shock the marketing industry. Marketers have taken issue with these sorts of things long before this breaking news. What makes digital marketing truly fascinating (for me, anyways) is how it elevates brands above and beyond a world of advertising (shouting messages) into a bigger palette of marketing expression. It made me proud to be in the marketing profession. digital marketing. marketer. marketing. marketing industry. marketing profession.
  • SOCIALNOMICS  |  THURSDAY, APRIL 17, 2014
    [Marketing] The Best of WordPress in 2014: Hosting, Themes, & Plugins
    It combines functionality with premium design, and has received positive reviews from a range of top internet marketers. 'WordPress powers approximately 19% of the web. It’s important for those who run WordPress sites to optimize with better hosting, themes, and plugins. However, with the wide range of options available, it can be difficult to make the right choices. Refer to this guide to learn what hosting providers, themes, and plugins stand out from the crowd and will allow you to make the most out of your WordPress site. Top 5 Hosting Providers. 1.     Bluehost. 2.     HostGator.
  • THE REALTIME REPORT  |  THURSDAY, APRIL 17, 2014
    [Marketing] Which Airlines Are Most Responsive On Twitter?
    KLM – known for creativity in social media marketing – came in second, with 6,691. 'Which airline brands are the most responsive on Twitter? New data from SocialBakers looks at the difference between the amount of answered and unanswered questions – on Twitter only – among major airlines. American Airlines is well in the lead, with 9,058 questions answered. Comparing the data to 2013, SocialBakers found that the top 10 airlines (listed above) in 2014 are answering more questions than the top ten last year. Does your preferred airline respond quickly on Twitter?
  • SIMON MAINWARING  |  THURSDAY, APRIL 17, 2014
    [Marketing] Collaborative Social Storytelling: How the UN Foundation Builds Global Movements
    Join us Oct 7-8 at the  2014 We First Brand Leadership Summit  for two days of hands-on training on how to define, frame and share a brand story through social marketing that empowers your company to lead business, drive sales, and shape culture. 'Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of social storytelling and cross-industry collaboration. Is it pictures on Instagram? Or videos on YouTube, or articles on Facebook?
  • SOCIALNOMICS  |  THURSDAY, APRIL 17, 2014
    [Marketing] How to Connect with People on Social Media
    You need to build connections with people in order to build trust, loyalty and to reach a larger market. 'Though the name should say it all, it’s outright shocking just how many brands on social media refuse to be social. Some try and fail, obviously, but many simply don’t try in the first place. They enter business to make money, and depending on how much they spend on ads and how often they plaster their image around, they might end up being successful despite a cold, robotic-like image. Odds are, however, you can’t afford to be anti-social as a brand on social media. Right? link].
  • BILL HARTZER  |  THURSDAY, APRIL 17, 2014
    [Marketing] IBM to Offer Premium Search Marketing Services
    'A lot of companies that you typically wouldn’t expect to offer SEO ( search engine optimization ) or SEM (Search Engine Marketing, PPC) services have lately have begun to offer such services to their current customers. IBM is teaming up with Kenshoo to offer search marketing campaign management solutions to clients. Both companies are client-first organizations dedicated to giving marketers the necessary tools to be successful in an increasingly competitive environment,” said Sivan Metzger, SVP, Business Development for Kenshoo. Search Engine Marketing
  • PROBLOGGER  |  THURSDAY, APRIL 17, 2014
    [Marketing] 9 Crucial Tips for Self-Editing Your Blog Posts (That Every Blogger Can Use)
    Let us know in the comments… You can find Ali Luke over at Zen Optimise, where she blogs about content marketing, social media, and more. 'This is a guest contribution from Ali Luke of Zen Optimise. Image via Flickr user Dan Patterson. Have you ever glanced at a post the day after publishing it … only to notice a glaring error? In an ideal world, you’d have a professional editor helping with your posts, making careful adjustments and double-checking things with you until your post is the polished masterpiece it deserves to be. In the real world, chances are you’re on your own.
  • DANNY BROWN  |  THURSDAY, APRIL 17, 2014
    [Marketing] Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI
    key component of many (if not most) social media campaigns,  blogger outreach programs  can offer some of the best mileage and results of any marketing tactic. More than just a fun place to see kids hurt themselves on bikes, YouTube is a key tool in any marketing campaign now—just ask the companies that used it to such effect during this year’s Super Bowl. As marketing evolves, the different ways to reach an audience combine to create new outlets. Insights Marketing Social Media roi social media Not true. Blogger Outreach. How many comments did these posts receive?
  • FRESHNETWORKS   |  THURSDAY, APRIL 17, 2014
    [Marketing] How the connected car will impact the insurance and market research industries
    With iOS integration officially coming to the car industry, the race to market for the best holistic connected car technology is well and truly underway. And new forecasts suggest that by 2018, the global connected car market could be worth up to $53bn. This has been widely documented, but in this post, we’ll take a look at some of the advantages for the future of market research and for the insurance industries. Significantly more accurate behaviour data for market research. 'Last month, Apple launched its in-vehicle infotainment product CarPlay.
  • SOCIALFISH  |  THURSDAY, APRIL 17, 2014
    [Marketing] An invisible economy in Latin America and the Caribbean?
    What is relevant, is that today most of this subscribers are using ‘dumb-phones’, but rapidly catching up with a growing market for ‘smart-phones.’ 'This is a guest post by Felipe Buitrago, consultant at the Inter-American Development Bank, related to his awesome new book about the Orange Economy. plan to write more about this later, but take a look first. ————-. What calls my attention is that two of the new big players in Nigeria’s economy are communications and films; both were practically non-existent 30 years ago. Book review
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 17, 2014
    [Marketing] 8 Tips for Media Interviews
    Your marketing communications firm has these relationships and can facilitate the media interviews with your company spokesperson. 'Today we have a blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing tips for successful media interviews. Do you ever pick up an industry trade journal and wonder why your company’s perspective hasn’t been included? Editors often rely on “round-up” articles, which entail interviewing several manufacturers’ spokespeople to develop an industry trend story. Once an interview is scheduled, what do you need to do? Be honest.
  • ENGAGE  |  THURSDAY, APRIL 17, 2014
    [Marketing] The New Premium Medium Is Print
    'As the attention of digital marketers moves beyond clicks and page views toward richer engagement metrics, a funny thing is happening: Print is emerging as an effective way for smart brands to capture and hold the attention of their best customers. This web-to-print migration first caught my eye in 2011, when Style.com, Conde Nast’s digital content site, launched a glossy large-format print edition. But it’s not just fashion brands that are putting ink on paper. In a move that mirrors the back-to-the-future resurgence of vinyl (and, gasp, cassettes!) Anticipating the “why print?”
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 17, 2014
    [Marketing] 4 Ways To Fix Your Facebook Problem
    Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on. Also, Robert and CMI are simultaneously publishing our conversation on the Content Marketing Institute blog – with his own commentary. But, they have a right to screw us and marketers should have seen it coming. That really brings into play how much money we, as marketers, should chase down the Facebook rabbit hole. Thus, the Reachpocalypse.
  • ATOM THOUGHT  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] Is Your Brand Ready To Get Dirty? Don’t Go Social, If The Answer Is ‘No’!
    Digital Insight Social Media Marketing 'It’s important to realize that the moment a Brand steps into the social media, it should be ready to get a bit dirty. It should be ready to mingle with diverse people and get some of their dirt on its polished untouched body and transfer some of its glitter and fragrance to others. The irony.
  • SOCIALNOMICS  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] Five times as many Brits turn to Google ahead of Social Media for breaking news
    Research undertaken by the multilingual search engine marketing agency, Search Laboratory now suggests otherwise, well at least in the UK anyway. Not only do the Brits turn to the market dominate search engine searching for answers,  they are nearly five times as likely to turn to Google ahead of Social Media for breaking news. 'Social Media has for a long time been noted as “the place” to get up to date breaking news on the web. The South West and London were two of the areas that trusted the search engine more than any other media or persons. times per day).
  • SOCIAL MEDIA STRATEGERY  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] Consider the Roles Your Content is Playing Before Determining Its Success
    Social Media content content marketing Facebook measurement pr social media Twitter 'Image Credit: Matt Becker. “Can’t see the forest for the trees” –> An expression used of someone who is too involved in the details of a problem to look at the situation as a whole. Remember this scene in Major League (great movie, BTW) when Willie Mays Hays keeps trying to hit the ball out of the park even though he’s the fastest guy on the team? Makes sense, right? team of superstars is great for fantasy football, not so much in real life. What was the reach?
  • PUSHING SOCIAL  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] How to Turn Your Blog Into Your Top Salesperson
    Lately I’ve devoted some time to content marketing and Facebook. ” You might have heard this marketing maxim before. 'I had an epiphany a particularly painful one – to my ego at least. Every 6 months or so, I review the posts I’ve published in the last year. use this 30,000 foot view to see if I’m missing any key topics. During my last review I noticed something… I talk about blogging – a lot. Anything you care to know about blogging is right here. Good stuff. Stuff I’m proud of. mistake that I caution my clients about all the time.
  • IMAGINE YOUR REALITY  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] How to Implement the rule of 3 in your business
    'In Romancing the Brand , the author discusses a rule of marketing call the rule of 3. While it’s a marketing rule, it also applies to customer service. Romancing the brand is an excellent book for understanding the relationship of branding to marketing. also learned some interesting history around the marketing of particular brands such as coke, dos equis, and other brands. If you are a business owner or marketer, you’ll find this book useful for helping you understand how to create a relationship between your brand and your clients.
  • BILL HARTZER  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] GoDaddy Released Personally Identifiable Information To Spammer Without Permission
    Marketing Foo 'Now this is bizarre. But apparently GoDaddy is being accused of releasing personally identifiable information (a woman’s email address) to someone who she’s accusing of being a spammer. And GoDaddy apparently released her email address to the spammer after she filled out an abuse complaint. The spammer wanted to know who had complained about their website, so GoDaddy gave them her email address. Of course, without permission. GoDaddy’s abuse policy is this: “Go Daddy.com does not allow illegal content on our customer’s websites.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] 5 Ways to Connect with Your Audience Emotionally to Drive More Engagement
    'As a marketing professional in today’s über-competitive online space, you understand the importance and value of engaging your audience. You’re part of the 91% of B2B marketers establishing and building a community using both content and social media marketing. It can be difficult. You’re interacting with your audience constantly: fostering new relationships, nurturing existing ones, and listening/responding to feedback. You’re building trust and rapport and your social reach is growing. These things are great for building awareness. You just have say it the right way.
  • THE REALTIME REPORT  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] Facebook and Twitter: Out With the Old, In With the New
    Furthermore, the larger size of these new ads could cause marketers to dish out more dough for such a coveted spot. 'This is a guest post by  Megan Totka, Chief Editor for  ChamberofCommerce.com. At the turn of the decade, Facebook and Twitter were the two giants in social media. For all intents and purposes, they still are. Yet back in 2010 (a simpler time for both sites, pre-IPO’s), both sites were generally untapped when it came to ad revenue and mass appeal for small businesses. As both sites continued to grow and shift their scope, all of that quickly changed. Facebook’s Follies.
  • TWIST IMAGE  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] Google's Third Wave Of Innovation
    If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. It''s hard to reconcile how a company that was founded on a search engine (and then optimizing an advertising platform so efficiently that it drove them to a $350 billion market cap) could be spending its war chest on technology so nascent and future-focused. Ushering in the era of performance-based advertising, they nurtured search engine marketing into becoming one of the most effective forms of direct-response advertising. marketing.
  • SOCIALNOMICS  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] Driven to be More Social with Vehicle Buyers
    With social car shopping in mind, here are a handful of ways car dealers are turning to social avenues to promote their dealerships as well as some marketing examples from major manufacturers: Social Techniques for Car Dealers. 'With more and more people steering toward social media each and every day, car dealers are really starting to use social sites to drive traffic to their dealerships. The question is how exactly are car dealers using social media to get the word out about their vehicles, deals, and service? Chevy’s Parachuting Car. Toyota and the Game of Life.
  • SOCIALNOMICS  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] Stories of the two biggest success in viral video marketing
    'The 14th of April is the first anniversary of most successful online campaign on a mature market was created by Unilever in 2004 for the brand Dove. The inception of the Dove Campaign for Real Beauty began after market research indicating that only 2% of women consider themselves beautiful. It became the most commercial video viewed in all time, the most shared video in 2013 and a textbook example of a reverse marketing strategy that reached the hearth of millions of women. ” The campaign really kicked off in 2006 with the famous ad “evolution”. Laurent Donnier.
  • WRITTENT BLOG  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] How Often Should You Update Your Blog? A Data-Driven Answer
    believe that every content marketer should ask themselves a series of questions before determining what is the optimal blogging frequency for them. Best of all, using outsourced content marketing resources allows you the freedom to experiment, and scale up or down until you find the optimal blogging frequency for your own content. However, to avoid the possibility of inconsistent posting, diminished quality or content marketer burnout, I recommend that everyone takes a thoughtful approach to deciding to increase how often they update their blog. Image source : Hubspot.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] Do You Have a Strategy for Negative Social Media Posts?
    The February 2014 research from Social Media Marketing University substantiates the notion that people still aren’t taking this seriously. Marketing Tips Social Marketing emarketer.com google alerts hootsuite negative social media negative social media posts social media marketing university strategy for negative social media posts tweetdeck 'I’m amazed by the stats that more than half of those on social media don’t have a plan to respond to negative social media posts.  Don’t you want to know what customers are saying about you?
  • ENGAGE  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] Matthew Crawley in a Dress
    While Vogue is, of course, in the media business and not technically a company using content as part of a marketing strategy, its decisions regarding editorial coverage and particularly its covers are all carefully crafted to uphold the Vogue image—and in this case, many observers thought the move heralded an unwelcome shift. What might be risky placement for a mass brand is a natural fit for Comey’s particular market; the designer says the collaboration came about because she wrote a fan letter to the creators of High Maintenance, saying how much she loved the show. Verdict?
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 16, 2014
    [Marketing] Seven Tips For Jumpstarting Your Visual Storytelling Strategy
    'We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. 4) Be Human  Visual marketing performs better when the content has a human element. 7) Live In The Moment While there are no shortage of timely opportunities to capitalize on in social media, real-time marketing takes preparation. Focus on being useful.
  • SOSHABLE  |  TUESDAY, APRIL 15, 2014
    [Marketing] How to Guest Blog in Light of Google’s Restrictions
    Any links you include should be organic and not seem like overt marketing ploys. 'At the beginning of 2014, Google’s Matt Cutts made headlines by stating that guest blogging was dead. This caused a lot of stir in the online community. People naturally got defensive and protested this as unfair. After all, hasn’t almost everyone used guest blogging to help with SEO at some point or another? In late March, Cutts followed through on his statement and shut down a popular guest blogging website called MyBlogGuest. Know the Difference Between Good and Bad Guest Posts.
  • NET-SAVVY EXECUTIVE  |  TUESDAY, APRIL 15, 2014
    [Marketing] Twitter Changes the Social Data Ecosystem
    'Today''s announcement that Twitter is buying Gnip raises big questions about the market for social media data. How will these companies ("publishers" in the data market) react to the deal? Will they add (or drop) services in response to the changing market? While it''s too early to know how things will fall out, the deal changes the shape of the playing field for everyone involved—publishers, data resellers, software developers, and corporate customers. Gnip competes with other Twitter partners, and Twitter competes with other Gnip partners.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 15, 2014
    [Marketing] 5 Ways to Increase Mobile Conversion Rates
    The studies from Marketing Experiments and LoyaltyReward.co This gives businesses the opportunity to collect valuable data, such as phone numbers and emails that can be used for future marketing endeavours. 'Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? You aren’t alone! If your website is not mobile friendly, you will be lucky to see any conversions. That’s no surprise. In case you are not familiar with the terms, responsive sites are websites that rearrange content to fit mobile devices properly.
  • DANNY BROWN  |  TUESDAY, APRIL 15, 2014
    [Marketing] The Problem With Making Grandiose Statements
    The Problem With Making Grandiose Statements originally appeared on Danny Brown - Award-Winning Social Media Marketing and Influence Marketing Blog - all rights reserved. 'There’s a popular method of content creation, centred around making grandiose statements. While the messaging of these types of posts may mean well, they only truly mean well if they come with no baggage. The problem is, many don’t. Words – or whatever shape the content takes, be it a podcast or video instead – are easy to create. Except it doesn’t. image: Alex Eylar.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 15, 2014
    [Marketing] Are You Using Influencers in Your New Product Launch to Professional Tradesmen?
    'When you’re planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you’re going after ? Most times you don’t think about those bloggers out there that have big followings in the markets that you’re trying to reach. An Influencer is someone who is able to mobilize options and create reactions when talking about a specific market or topic. They will always be fair, but to some marketers, that’s a relative term. Get to know them and they you.
  • SOCIALFISH  |  TUESDAY, APRIL 15, 2014
    [Marketing] Easy B2B Tips for Google+ Users
    The type of product or service you provide will greatly shape your marketing techniques. Related Posts Awesome Nonprofit Social Media Decks from #14NTC Relevancy on Social Media: How Current Events Improve Support [Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising Social Media for Alumni Networks How to use storytelling to fundraise online Six social media tactical articles you need to read. 'Businesses often use Google+ to connect with target audience members but forget it’s also a useful tool to gain prominence among peers in the marketplace.
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Marketing] Staying Relevant with Social and Content in the Battle over Breakfast
    In addition to the war on breakfast, the company is also using targeted content marketing in its pursuit of millennials. So what can your company learn from all of this marketing mayhem? Know and understand your brand identity —Taco Bell’s foray into the breakfast game shows that the company sees potential for growth in the breakfast market. Be aware of influencers and users —Know who to involve and include in marketing campaigns to properly target and lock in your audience. In case you missed it, my colleague Kari Redfield explained the battle in a post last week.
  • ENGAGING BRAND  |  TUESDAY, APRIL 15, 2014
    [Marketing] 4 Ways to Turn Problems into Profit
    Have you a clear plan of who you are, what benefits you offer and to which specific market sector? 'Problems are annoying. They give us extra work, they side track us from our everyday work and they sap our energy. That is one way of looking at problems however I prefer a different way. Because problems abound and if we take this view then we will spiral into a negative mindset and a negative mindset is the worst possible outcome for anyone in business. prefer to see problems as opportunities for no other reason that this.THEY ARE! So how you can react differently? Tweet this ).
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 15, 2014
    [Marketing] Fix Your Social Media and Website Message Conflicts
    'Anyone in a prominent marketing role knows that periodically, it’s important to go through the process of changing and/or refining company messaging or positioning. Finding Positioning Changes Accenture is a company I track in my Interbrand 100 market landscape that I keep in Rival IQ (my firm). ll leave the discussion on the value and what these changes mean to Accenture and their competitors in this market. Take this example to remind yourself to look at your current positioning across the many places your marketing messaging shows up. Why not?
  • JACOB MORGAN  |  MONDAY, APRIL 14, 2014
    [Marketing] Are You Removing Friction from Collaboration?
    Have an internal marketing plan and make it fun. 'When it comes to collaboration, friction is not a good thing either from a behavioral of from a technological standpoint. Imagine your collaboration effort is a equivalent to a skater gliding along the ice, every time you add a point of friction you basically make the gliding motion harder and harder to achieve until you get to a point where you’re trying to skate on concrete. Enough friction will kill even the best and most thought out collaboration initiatives. Here are some ideas to help remove or prevent friction from happening.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 14, 2014
    [Marketing] Know a #SocBiz Leader You Admire? @TheEIU Wants to Hear From You ~ @TheEconomist
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. 'Do you know a Social Business Leader ? am pleased to announce that I have been selected to participate on a special advisory board for The Economist Intelligence Unit (@ TheEIU ), the research arm of The Economist Group (@ TheEconomist ). Nominate a social business leader today! Please check out @SocialEmployee media buzz!
  • JASON YORMARK  |  MONDAY, APRIL 14, 2014
    [Marketing] Why Sometimes You Have To Say No To New Business
    She set up an appointment to discuss marketing needs for her new business. 'Not every lead is a good one. In my first year I’ve starting my company, while few and far between, I’ve actually had new business prospects that I’ve turned down. For a startup, that seems a bit crazy, but sometimes, it’s unavoidable. was inspired to write this blog post by something that literally just happened in our office that is driving me nuts. week or so ago, I was delighted to hear that someone drove by our office and saw our sign and actually stopped in to learn about us.
  • SOSHABLE  |  MONDAY, APRIL 14, 2014
    [Marketing] Is “Megafoot” Crowdsourcing’s New Craze?
    Once again, it’s a matter of nostalgia and any online marketing firm can attest to the idea that this project has it in quantities that perhaps even the monster called Megafoot would be envious of. 'If there is anything that can be said about nostalgia, it’s that its power is unlike anything else. It’s easy for anyone over a certain age to feel it, whether it’s due to hearing a song from his or her childhood mixed tape or recalling a familiar name from the Brat Pack. The star of the movie is a robotic beast of sorts known as Megafoot. This is an impressive perk on so many levels.
  • ARI HERZOG  |  MONDAY, APRIL 14, 2014
    [Marketing] Finding Order in Chaos: Month 4
    At the end of the day, Twitter is a marketing tool so having more followers does create a more valuable resource for me. 'Looking back at my history of finding order in January , February , and March , Twitter is where I struggled the most. Because of multiple hats I wear, it was frustrating to appeal to different audiences at the same time. But then I emailed Jonah Lupton about his perspective of following 809,000 and being followed by 738,000; and something he said struck a nerve. follow lots of people because it’s a way to get noticed. How many I followed in 1 month.
  • CONVERSTATIONS  |  MONDAY, APRIL 14, 2014
    [Marketing] Pop-Up Shop at a Networking Event?
    Marketing Small Business 'At almost every local networking event or association workshop, there is a vacant table among the vendors and partners. Those vacant tables could be an opportunity. Often, these tables are the result of no-show vendors or slow sales by the host. Empty tables make the vendor area look less valuable. Offering to fill a table provides the host and registrants with a more robust event. With a laptop or tablet, some business cards or other collateral , and a friendly smile, you can create and relate with a new set of customers and colleagues.
  • PROBLOGGER  |  MONDAY, APRIL 14, 2014
    [Marketing] 6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines
    Garret Moon proposes re-writing your blog headlines at least three times  to A/B test your headlines using Twitter and email marketing. Most of the content featured in the study that made the top 10 lists was generated by NYU students participated in the Inbound Marketing Clinic and couple recent grads who work with me at Lowe Profero. One of the top shared blog posts on my blog, The 10 Secrets of Effective Bootstrap Digital Marketing for Startups , leverages this tactic. The 10 Secrets of Effective Bootstrap Digital Marketing for Start-ups from Matthew Capala.
  • JEFF KORHAN  |  MONDAY, APRIL 14, 2014
    [Marketing] How to Use Social Media to Grow Your Email Subscribers
    'During my networking at Social Media Marketing World this year I had the opportunity to talk with some of the top experts in the world about Facebook, LinkedIn, Pinterest, Google+, and more. Growing your list should be among your top three objectives for a number of reasons, with one being its ability to convert your social marketing engagement into profitable outcomes. There are a lot of moving parts involved with social media marketing, and all of it is continuously changing. Email Subscribers are Your Business Lifeline. Your business owns it. agree. Photo Credit.
  • GEOFF LIVINGSTON  |  MONDAY, APRIL 14, 2014
    [Marketing] When the Wrong Mouth Speaks
    Then when businesses began catching on, the early days of social media marketing revolved around relationship building via grassroots communications or word of mouth marketing. Marketers just want to broadcast, produce content, and position themselves as influencers in their business. But in today’s most common approach to social media marketing, brands deploy content to spark engagement. Then there are the always publishing inbound marketers. Most marketers are not the hosts, rather they intrude with the rare exception of opt-in followers.
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Marketing] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    Add in the buzzwords “content marketing” and “quality content,” and there’s limited space to put your brand content in front of your entire audience. Like the former press release, the former blog post and the former direct mail piece, Facebook is no longer a mass communication platform, and to treat it as such is a failure for any marketing or communications plan. 'We’ve all been pulling our hair out, revolutionizing our game plan and crossing our fingers because of the noticeable decline in reach to audiences within Facebook. And sometimes, you have to pay to play. The Results.
  • PWB MARKETING BLOG  |  MONDAY, APRIL 14, 2014
    [Marketing] Keyword Density: When Is It Enough?
    Want to know more about incorporating blogging into your marketing plans? PWB Marketing can help, just give us a call (734) 995-5000. 'Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” ” I told them what I tell all of my clients, that there is no magic number. can’t tell any client that having a phrase appear on-page 10 times will return first page search engine results (SERP). Holding that top spot though was not what happened.
  • T2 SOCIAL  |  MONDAY, APRIL 14, 2014
    [Marketing] The Best and Worst Features of Major Social Networks for Brands
    When a brand gets started with social media marketing, the initial thought process is something along the lines of: “I need to be everywhere, all the time, no matter what.” But to really find success when it comes to social media marketing, you need to understand two things above all else. The Social Business Social Media for Business Social Media Marketing Social Media Strategies major social networks social business social media marketing For this discussion, the networks that make up that group are Facebook, Twitter, YouTube, LinkedIn, and Google+.
  • MOBILEGROOVE  |  MONDAY, APRIL 14, 2014
    [Marketing] How To Win In Japan With Your Mobile App
    To help you crack the Japanese market, and succeed, here’s a simple checklist. As you would expect in a market where app spending is exploding and freemium schemes are on the rise, opportunity is huge for western apps to hit it big. Japan can be a tough market for foreign developers with its competitive market and marketers need to execute an effective and creative strategy with a clear focus on the product and involving necessary factors like translation, localization, customized promotions and customer support. So mix it up when it comes to marketing.
  • ENGAGING BRAND  |  MONDAY, APRIL 14, 2014
    [Marketing] Are You A Good Parent to Business Ideas?
    Business ideas flow from a dynamic mindset, which nurtures them from little germs of ideas, to growing and flourishing in the market. that is an idea just finding its way to market. 'In Bob''s Guide to Social Leadership Super Powers , there are 30 days of challenging business questions to help you grow your business. Why questions and not answers? Simply because there is no ONE answer for all business types. It is a fallacy to think there is. The art of business is knowing which questions will lead your business to the answer that is right for you. Creativity
  • PUSHING SOCIAL  |  MONDAY, APRIL 14, 2014
    [Marketing] How to Automate Your Businesses’s Blog Post Writing Process
    Marcus goes on to offer a brilliantly simple way of doing this: Step #1: Tell your customer service, front office, and marketing team to :bcc (blind copy) a copy customer questions with their answers to you. 'Last week, I threw cold water on the notion that every business can turn their employees into bloggers. The bottom line is that most businesses should shift their focus to getting ideas instead of complete posts from employees. To do this you’ll need to set up a system for getting these ideas out of your employee’s heads and into your inbox. Hat Tip to Marcus Sheridan. Go to it.
  • TWIST IMAGE  |  SUNDAY, APRIL 13, 2014
    [Marketing] The Best That Social Media Has To Offer
    Very smart and strategic marketing (which industry pro wouldn''t keep their own trading card front and center on their desk, making Jay and his team top of mind?). content marketing. digital marketing. marketing blogger. marketing podcast. social media marketing. 'Episode #405 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jay Baer is back and he''s doing what most people in Social Media are not doing: making big and smart moves (and good money, as well I am sure). Enjoy the conversation. amber naslund.
  • DANNY BROWN  |  SUNDAY, APRIL 13, 2014
    [Marketing] The Sunday Share: The Future of PR Isn’t Tomorrow, It’s Now
    These will range from business to content to social media to marketing and more. This presentation looks at where I see the future of PR, and how it merges with its brethren marketing and advertising. The Sunday Share: The Future of PR Isn’t Tomorrow, It’s Now originally appeared on Danny Brown - Award-Winning Social Media Marketing and Influence Marketing Blog - all rights reserved. 'As a business resource,  Slideshare  stands pretty much head and shoulders above most other content platforms. Which brings us to this week’s Sunday Share. Enjoy.
  • ENGAGING BRAND  |  SUNDAY, APRIL 13, 2014
    [Marketing] Show 481 - Advice on Better Writing and Living
    'The Engaging Brand podcast  covers  social marketing , business ideas and  brand marketing tips. The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips. Remember as a subscriber  you can download 30 Lessons on  Social Leadership Powers  - the new ebook for just 99p using the discount code ilovebob. This week Anna Farmery speaks with author and speaker Jeff Goins. We discuss. How writing is ''words with intention''. How writing requires intention for the ''why'', the ''what'' and who you are writing for. The Writers Manifesto.
  • CONVINCE & CONVERT  |  SUNDAY, APRIL 13, 2014
    [Marketing] 8 Things I’m Trying to Improve with This New Convince and Convert Website
    More Podcast Emphasis It started with no expectations, but the weekly Social Pros podcast has become one of my favorite ongoing projects, and has also proven to be one of our most important content marketing and sponsor assets. Terrific job by Greg Taylor and Jeremy Scott from Marketing Press in making the mobile version work so well, and for a ton of great work on the development of the site overall (more on that below). The Marketing Press guys (in cooperation with our amazing Genesis theme and Synthesis WordPress hosting crew) built a bunch of custom magic behind-the-scenes.
  • SOCIALNOMICS  |  SATURDAY, APRIL 12, 2014
    [Marketing] The State of Royalty Free: A Social Marketers Guide to Using Visual Content
    'The best social marketers tell the story behind the brand. Driving marketing and social media efforts through imagery is a minimum requirement to compete within the market place. But why paint pictures through words when images are worth so much more? Visual content drives engagement 90 percent faster than text , states Hubspot. Images and video enable media strategists to portray a brand or message through interactive experiences that pique user interest. But, more than a thousand words, pictures are worth a heavy law-suit if not you’re not careful.
  • CONVERSTATIONS  |  SATURDAY, APRIL 12, 2014
    [Marketing] Capturing and Delivering Ideas on Paper (Saturday Clips)
    Marketing Video 'I always carry something to draw on, whether it’s a blank piece of paper or an app on my tablet. The more I draw, the more comfortable I get – though I think I peaked around the age of 6 and digressed since then. Maybe you’ve recognized a movement of using simple drawings to present ideas  that without a drawing, might otherwise be complex. Here are three video clips for capturing concepts – each with a book as a possible starting point for you to build your muscles. Meet the Puma with Dan Roam (Book – Show and Tell ). Click Here!
  • MYRLAND MARKETING  |  FRIDAY, APRIL 11, 2014
    [Marketing] Who Said That? What Happens During Live Tweeting?
    received a blog pos t titled Stealing Ideas and Social Media via email this morning from Randall Craig , one of our presenters last week at the LMA , or Legal Marketing Association, ?annual Randall spoke on Social Media, a topic very much on the minds of marketers and communicators everywhere. My philosophy is always that if I expect someone to help me market me, then it is my responsibility to make it as easy as possible for them to do so. What do you think, Myrland Marketing Minutes readers? annual conference?. RANDALL PRESENTS THE FOLLOWING. Is this plagiarism?
  • SOCIALNOMICS  |  FRIDAY, APRIL 11, 2014
    [Marketing] Four Reasons Instagram Is The Wall Street Of Social Media
    Instagram is a success story that offers other business ventures, from app programmers to photographers to food stylists, the chance to market their own company and become a success story as well. While it is in fact marketing, Instagram seems more personal because it isn’t a corporate marketing magazine or billboard. Old days of marketing were only able to reach those who directly came into contact with the marketing feature. 'Instagram has taken the world by storm, changing from the selfie platform to a storytelling platform practically overnight. Reachable.
  • SOCIAL MEDIA STRATEGERY  |  FRIDAY, APRIL 11, 2014
    [Marketing] How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl
    These are some of the go-to examples of “real-time marketing.” But for a brand with thousands of employees and with legal, marketing, and PR departments, even a 140 characters can easily get caught in a mess of red tape. Social Media #RTM big game commercial heinz hum real-time marketing social media super bowl 'Oreo’s  “blackout” tweet.  Arby’s tweet about   Pharrell’s hat , Nintendo’s Wreck-It Ralph Tweet. ure,  a Tweet is only 140 characters. Heinz at WOMMNext here in Chicago.
  • SOCIALNOMICS  |  FRIDAY, APRIL 11, 2014
    [Marketing] 5 Tips for Brands to Get the Most Out of Twitter’s Latest Update
    Featured Social Media Social Networks Tips Twitter social marketing strategy Twitter Tips 'New Twitter Layout April 2014. As you have likely already seen, Twitter began implementing a new design this week that has a major impact both on the interface and functionality of the site. The new look shares many similarities with Facebook and focuses more on improving the overall user experience while making it easier to navigate and filter through tweets. The most visible area of the latest Twitter upgrade are the changes to profile and cover images. Example of Twitter Filtering from @AFL.
  • JEFF KORHAN  |  FRIDAY, APRIL 11, 2014
    [Marketing] How To Be So Helpful They Can’t Ignore You
    Does your marketing communicate that? Helping and adding value is the new marketing , selling, and customer service. Your content marketing strategy should be designed to help people understand how you can help them. About the Author:   Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  –  (Wiley)  . 'Being so helpful (or so good) that people cannot ignore you is the basis of enduring relationships. It’s knowing that someone can count on you – no matter what. Tweet this. Consistency. Humor.
  • HARP SOCIAL  |  FRIDAY, APRIL 11, 2014
    [Marketing] 5 Big Twitter Changes, New Facebook Right-Hand Rail Ads & “Pin It” Explores New Platforms | Social Media Snapshot
    'Categories: Blog , Facebook , Instagram , Pinterest , Social Media Marketing , Twitter Tags: Facebook , Instagram , instant twitter notifications , Pinterest , right hand column ads , right hand rail ads , social media , Social Media Snapshot , Twitter , Twitter profile changes Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending April 11, 2014: New on Twitter 5 Big Changes Coming to a Twitter Profile Near You Are you ready?
  • PAUL GILLIN  |  FRIDAY, APRIL 11, 2014
    [Marketing] Marketo Tells How to Use Social Media for Lead Generation
    'I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. For example, 58% of marketers who have used social media for more than three years say it has helped boost sales. The marketers quoted here (I’m one of them) offer advice on how to create unique content that stimulates engagement, which is the currency of social media marketing.
  • TWIST IMAGE  |  FRIDAY, APRIL 11, 2014
    [Marketing] My Voice Is My Password
    Why this is so important to talk about for marketers? 'Is your head bleeding? Is your heart bleeding? Here''s my thought (and, I say this with full disclosure that I am no IT expert and have limited knowledge of the hacking space beyond a personal interest in better understanding technology - peace and love. peace and love.), but the process of text-based passwords needs to be tossed out. It just has to happen. We''re all still trying to understand what the ramifications are of this nefarious Heartbleed bug is, and what it all means. Problems like Heartbleed erode the public''s trust.
  • SOCIALNOMICS  |  FRIDAY, APRIL 11, 2014
    [Marketing] Key success factors in viral videos marketing
    First movers always have an advantage, especially when it comes to viral video marketing. This allows start-ups to compete on previously unreachable market. 'After watching hundreds and hundreds of the most successful commercial video, I identified four major current trends that make brands successful viral video producer. You can look at the video here: First, global corporation extensively investing in TV advertising use social media to give to their TV ads a 2 nd life. They buy YouTube sponsored video placement. Because the ads are entertaining, viewers eventually share them.
  • YMARKETINGMATTERS  |  FRIDAY, APRIL 11, 2014
    [Marketing] Twitter Update: Twitter Rolls Out New Profile Redesign
    Blog Marketing Social Media Marketing Twitter marketing for small business marketing strategy Tips twitter marketing twitter tips 'It seems I have been writing a lot of social media “update” blogs recently:   Linkedin Update: Linkedin Products & Services Page To Be Removed  and  Facebook Update: New Layout for Business Pages. Yes, now Twitter started rolling out its new profile redesign on Tuesday April 8th. It’s rolling out slowly with celebrities and new users getting priority. If this works well for your page, great. Larger Header Photo. Amazing!
  • ENGAGING BRAND  |  FRIDAY, APRIL 11, 2014
    [Marketing] The Art of a Great Social Media Presence
    That is why focus is absolutely key to your social marketing strategy. 'How on earth do you keep up to speed with everything on the web? You can''t! You can''t be present everywhere.however.you can be present in each moment on the web. Tweet this ). Even in everyday life away from the Internet, we cannot visit each potential customers house or join every conversation.but when a customer rings or you meet someone at a networking meeting then you can and will devote your full attention. The web is the same. Being present in every moment is more important than having presence on every site.
  • CONVERSTATIONS  |  FRIDAY, APRIL 11, 2014
    [Marketing] Lifting and Learning in Friday Flutterings
    He knows SEO, Digital Marketing and usability – and he’s able to transfer knowledge in an understandable way. 'Our past doesn’t mean as much to our future as our present does … right now. … If you’re not sure if a site you use was infected by the Heartbleed threat, LastPass has a tool to help find out if a site has vulnerability. Panic isn’t a solution, but be diligent. … In my own use and watching others, people are already getting tired of animated gifs and fast moving images on their screens. Worse than pop-ups? More to come. Brain Ste
  • ENGAGE  |  FRIDAY, APRIL 11, 2014
    [Marketing] A Mother of Reinvention
    Granted, few of us are putting together blockbuster global summits, but there are some lessons that marketers can employ to help with the success of their own events: . 'Tina Brown occupies a unique place in media—few people have a Rolodex quite like hers—but her latest endeavor, Tina Brown Live Media, runs parallel to the myriad innovations happening in today’s vast landscape. And as media changes so rapidly, so do the attendant opportunities for those willing to experiment. She also organizes salons and debates. Care deeply about the topic. This can lead to iconic images.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 11, 2014
    [Marketing] How One Father Used a Social Army to Find his Son
    Ford and Jimmy Fallon have taken  real-time marketing to a new level with the  #fingersona4x4 campaign that arose in response to Jimmy Fallon looking for a new truck. This is a new version of real-time marketing: not only is Fallon engaging directly with the massive car companies; he’s also engaging directly with the individual Ford dealers. Social Pros Podcast brand communities grassroots real-time marketing social marketing social marketing strategy Social Pros 'Tweetable Moments It really was people. It was that viral. Holy Social! Great choice!
  • FRESHNETWORKS   |  FRIDAY, APRIL 11, 2014
    [Marketing] 5 great uses for online communities
    Digital tools and technologies Future of market research Mobile Online communities Social media bringing segments to life co-creation consumer understanding consumers depth interviews embedding segmentation FreshMinds breakfast seminar global communities global research Insight iterative concept development mobile mobile missions online communities online community path to purchase segmentation Bringing segments to life. One way of overcoming this is to run an online community with consumers to help bring the various segments to life. Reaching consumers globally.
  • MINDJUMPERS  |  FRIDAY, APRIL 11, 2014
    [Marketing] 5 Tips To Assist Your Content Production Work Flow
    Community Management Content Marketing Tips content bank content creation content performance content planning content production conversational touch points Editorial Planning Facebook passion points target audiende 'More than ever before brands must continuously find creative and innovative ways to connect with their target group. Creating relevant and valuable content acts as a doorway that will initiate conversation and keep your target group interested. However, keeping all your creative ideas aligned with your brand’s overall goal is quite another undertaking. Build a content bank.
  • ENGAGE  |  THURSDAY, APRIL 10, 2014
    [Marketing] Royal Content Across the Pond
    In fact, I can see the ocean from this conference room, which is packed with content marketing experts, creatives and brand marketers who are here to learn about content marketing—and perhaps grab a pina colada at the beach bar later. But the most interesting insight into content marketing didn’t come from this sunny Florida locale. CMA (Content Marketing Association), gave an example-fueled showcase of content marketing in Britain. content marketing landscape, except much more engaged and on a smaller scale. Seventy percent of U.K.
  • PROBLOGGER  |  THURSDAY, APRIL 10, 2014
    [Marketing] The Benefits of Making a Business Blog Available in Multiple Languages
    Far too many business owners forget that a comprehensive blogging strategy is essential for a company’s greater marketing plan: a company blog puts a face and personality to what appears to potential customers everywhere as a faceless entity offering a product or service. 'Your company blog: while often neglected due to its perceived lack of purpose (and the commitment it requires), it is also a personal way to convey a message to a client base that isn’t possible with different forms of social media. Breaking the Barriers. Connecting with the World. Nothing to Lose. General
  • FIREBELLY  |  THURSDAY, APRIL 10, 2014
    [Marketing] Subtweets: Trash Talk or Invaluable Customer Intelligence
    'Subtweets: is it something that people in their early twenties do (and useless to marketing people) or does it contain hidden customer experience gems. There’s been a quiet phenomenon evolving in the social media landscape over the past several years.  People are alluding to personal problems, politics, friends, family and even brands without directly mentioning. Blog Social Media real time data intelligence social data intelligence subtweets
  • ENGAGING BRAND  |  THURSDAY, APRIL 10, 2014
    [Marketing] Why Blogging is Like the Oil Industry
    If we equate social marketing to the oil industry then we demonstrate how blogging can help you reach people BUT it doesn''t guarantee striking oil. Think about the oil industry and relate it to social marketing. Do you research your market, your customer.and even yourself; yourself to understand who you are and what you truly offer? Do you create time for people to connect to their market? In social marketing finding ways to share your content, to encourage sharing from your customers, to invest time not just in creation but in delivery is so often neglected.
  • WRITTENT BLOG  |  THURSDAY, APRIL 10, 2014
    [Marketing] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    If that isn’t your motto as a content marketer, it should be. Awesome, because these 11 tips are designed for content marketers who are committed to achieving excellence in the months to come: 1. Whatever you’re most scared of is probably what your content marketing strategy needs. If you’re anything like me, you probably lay awake at nights thinking of all the ways you could – and should – become a better marketer. 96% of marketers track at least one kind of social media metric. It’s no secret why content marketing is often compared to a marathon.
  • CONVERSTATIONS  |  THURSDAY, APRIL 10, 2014
    [Marketing] Are Comments Really Necessary on Your Small Business Blog?
    Additionally,  Jeff Korhan , a specialist in Small Business growth and Social Media marketing, asks the question we’re asking here:  Should Your Business Accept Blog Comments ? 'There was a time, before the launch of Twitter and open registration of Facebook, where the general feeling among people was that  comments were an important and necessary piece of blogging. It was part of what made a blog a dynamic and engaging website. Arguments were made how comments, especially for business blogs, allowed better engagement and put a personality behind a static company website.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 10, 2014
    [Marketing] H&R Block Declares a Hipster Tax Crisis
    Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Reward Participants for Sharing Content: While marketers always aim for campaigns to be highly shareable, offering a donation to a non-profit for sharing was a nice way of saying thank you to people who participated. 'Image via HipsterTaxCrisis.com According to H&R Block, the American Hipster is in a deep crisis – a Hipster Tax Crisis. couldn’t resist trying it out.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 9, 2014
    [Marketing] What Every Marketing Department Needs to Know About Google+
    Hangouts are a marketers dream – directly reaching and communicating with your audience, engaging, connecting. '“Ghost town.” ” “Waste of time.” ” “It’ll never happen.” These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because  Google+ is not going away. know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Well, it won’t be. No chance. version of Google. Of course you do! It is that simple.
  • ENGAGE  |  WEDNESDAY, APRIL 9, 2014
    [Marketing] How to Ensure a Good Photo Shoot: Pass Along these Tips to Your Subject
    If you’re commissioning photography for your content marketing endeavors, pass along these tips to your subjects in advance. 'Being in a photo shoot is fun, but sometimes people feel uncomfortable because they don’t know what to expect or what to do. And, if you, dear reader, are next in line for a new headshot or portrait, use these steps yourself. What to Wear. Bring lots of clothing options. The more options, the easier it is for the photographer to find something that looks good on camera, complements the setting and most importantly: looks flattering on you! word about modesty.
  • HARP SOCIAL  |  WEDNESDAY, APRIL 9, 2014
    [Marketing] 5 Power Tips for Writing Killer Blog Headlines for SEO and People
    'Categories: Blog , blogging , Content Creation , Content Marketing , Social Media & SEO Tags: blogging , content marketing , seo and headlines , tips for good headlines , Write Great Headlines , writing great headlines How to write blog headlines that get found and shared! Blog blogging Content Creation Content Marketing Social Media & SEO content marketing seo and headlines tips for good headlines Write Great Headlines writing great headlines Read more. ).
  • PUSHING SOCIAL  |  WEDNESDAY, APRIL 9, 2014
    [Marketing] [Podcast] Episode #8 Jay Baer – How to Create Marketing So Good That Your Customers Would Pay For It
    Are you trying to figure out how to create marketing so good that customers are willing to for it? Join me today as Jay and I discuss the future of marketing and how to make your business stand out from the crowd. 'Episode #8: Jay Baer – Convince & Convert. Are you trying to turn your blog into a business? Show Notes: Youtility. Convince & Convert. Youtility for Accountants. https://s3.amazonaws.com/pushingsocial/podcast/Episode_8_Jay_Baer.mp3. Listen on: iTunes | Stitcher. Podcast
  • TWIST IMAGE  |  WEDNESDAY, APRIL 9, 2014
    [Marketing] Some Questions About Your Questionable Content
    'Marketers, we have a problem. All over the world, junior brand and community managers are building PowerPoint decks with charts, graphs and quotes from this article in an effort to demonstrate both how "in the know" they are, and how antiquated the upper echelons of the marketing and communications are. The net result being a perception that either content marketing doesn''t work or that content marketing doesn''t work for our brands. b2c marketing. content marketing. digital marketing. email marketing. marketer. content.
  • JUGNOO  |  WEDNESDAY, APRIL 9, 2014
    [Marketing] Social Listening: Listening AND Engaging
    The management team communicated this information to both the marketing team, who designed a segmentation and targeting plan, and to the research and product development team, who designed a product that would respond to the trend identified.” – David Dubois: Social Media Strategy – From Listening to Engaging. 'David Dubois at INSEAD has an interesting take on social listening. Because he spends a lot of time talking to key executives from many different companies, the issue of how to leverage social media is always a popular topic. Jugnoo’s SoMeAnalyzer. Social Media
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 9, 2014
    [Marketing] Are You Getting Your Sales Force Involved in Social Media?
    Here are four things salespeople can do that will help marketing by using social media: LinkedIn  - Make sure all your folks are on LinkedIn and their profiles include a uniform and concise description of the company. The marketing department can help with the wordsmithing. Once you get a list, identify those within the sales force that has the most experience/expertise in that product or market. In some cases, they might want to take a stab at writing it, but I’d suggest someone in marketing interview them, write a draft and get it back to them for approval.
  • SOCIALFISH  |  WEDNESDAY, APRIL 9, 2014
    [Marketing] What Pinterest’s Updated Policies Mean for Marketers
    ———— With the changes to Pinterest’s Acceptable Use Policy, marketers may have to rethink the way they use the social site. So I sat down with Noah Abelson, chief executive (CEO) of  ShareRoot , a leading Pinterest marketing company, to discuss what this means for brands. 'This post by Ekaterina Walter originally appeared on ClickZ and is reposted here with permission. The policy update includes modifications to the rules on compensation, accessing data, and contests. Paying Pinners. Accessing Data. Contests. What This All Means. Tweet your pins.
  • ENGAGING BRAND  |  WEDNESDAY, APRIL 9, 2014
    [Marketing] 3 Questions to Make Your Marketing Easier
    'Marketing can be hard. Marketing will be hard if your business foundations are not in place. Who is your target market? When marketing is hard the answers become. When marketing is seen as a way of spreading ideas rather than selling your wares then it also becomes easier. Easier because if you have the basis of ''why'' from understanding your business, then marketing is a way of demonstrating, explaining and spreading your ideas to improve the life of your customer. Marketing is a vehicle for ideas. Marketing is not about YOU. Marketin
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 9, 2014
    [Marketing] What Every Marketing Department Needs to Know About Google+
    '“Ghost town.” ” “Waste of time.” ” “It’ll never happen.”. These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because  Google+ is not going away. know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Well, it won’t be. No chance. Google has put a social layer across its products and services – this is Google+. Read the whole entry. » google plus
  • LAUREL PAPWORTH  |  TUESDAY, APRIL 8, 2014
    [Marketing] 7 Tips for #SocialMedia guidelines and Government
    Try envisaging a world where only people who were committed to your brand, product or service, could market it. 'Five years ago I wrote a list of social media guidelines for the Enterprise  which has been read 100,000+ times. And even today creating social media guidelines for staff are a challenge. often ask my students to get into teams and come up with some guidelines. They never have the same as another team, and get quite cross with each others’ value systems. I, of course, amuse myself no end. That’s a given. I’ve stuck with Tips. Public, Acknowledged Guidelines.
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