• BILL HARTZER  |  FRIDAY, APRIL 17, 2015
    [Marketing] 19 Speakers to See at PubCon Austin 2015
    personally am going to give some really awesome social profile building tips, and share some insights into my April Fool’s 2015 joke, which most of the SEO industry “fell for” There was a lot of social going on, and there was also some pretty interesting search benefits just from that “content marketing piece” So, without further adieu, here is my personal list of speakers you should see at PubCon Austin 2015: Brett Tabke. Marketing Tim Ash. Tony Wright. William Leake. Joe Laratro. Michael Black. Jake Bohall. Christi Olson. Loren Baker. Brian Combs.
  • SOCIALNOMICS  |  FRIDAY, APRIL 17, 2015
    [Marketing] The Future of Social Media Marketing, and the Growth of Video
    Five Social Video Marketing Tools. From streaming conferences and lectures, to holding Q&A sessions with clients, social media marketing may never be the same again. Any discussion of video marketing wouldn’t be complete without a reference to YouTube. As you can see, there are plenty of options to incorporate video into your social media marketing plan. 'The social media industry is incredibly varied, and the tools, resources, and strategies used by top brands and successful companies seem to change every few weeks or months. The Value of Going Visual.
  • SOCIALNOMICS  |  FRIDAY, APRIL 17, 2015
    [Marketing] Google Faces Trouble Abroad
    Android is the world’s most popular operating system with a market share estimated at 81%. tech companies in Europe and a growing backlash against their dominance of this lucrative market. 'USA TODAY  — Facing intensifying scrutiny from regulators, Google is conducting one of its most important searches yet: for an answer to its growing problem in Europe. The European Commission has formally accused the U.S. technology giant of abusing its dominance in online shopping searches. Google accounts for 90% of all Internet searches in Europe. The U.S. Thumbnail from Shutterstock.
  • CONVERSTATIONS  |  FRIDAY, APRIL 17, 2015
    [Marketing] How Mobile Gaming Can Fit Into Your Small Business
    'Written by Jessica Oaks If you own a small business, it may not have occurred to you to explore some of the more atypical marketing channels available to you. One of the most popular of these marketing channels is mobile games. Still, throwing your name into the Google AdSense hat is certainly better than nothing if you haven’t yet explored this marketing channel. Offer promotions and products as part of the gameplay experience, and you can market and sell simultaneously. Why Mobile Games? Those games need advertisers, and that advertiser could be you.
  • DIRECT MARKETING OBSERVATIONS  |  FRIDAY, APRIL 17, 2015
    [Marketing] What’s the Sweet Spot for Content Marketing?
    As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. You’d think that with the advent of all the new data tools and analytics packages on the market, that we would know exactly what the customer wants. What I do know is that the content marketing game is drastically shifting. We choose to consume it and marketers “hope” you consume it. Because of this, the challenge for the digital marketer is apparent. That content?
  • SOCIALNOMICS  |  FRIDAY, APRIL 17, 2015
    [Marketing] How Much Money Should You Invest In Facebook Ads?
    Generally speaking, marketers expect to reach around twenty percent of the page fans with this type of ad. 'This is definitely one question that we cannot answer for you since it is something that is quite subjective. However, we should highlight some facts that you do have to take into account in order to make a smart decision for your business. When you create your financial business plan , you surely have an advertising budget that is included. You will use a part of it on Facebook but we have to recommend that you only use a percentage based on the goals that you have in the future.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, APRIL 17, 2015
    [Marketing] Research Shows That Targeted Ads Can Be Creepy
    In this research, assistant professor of integrated marketing communications Lisa Barnard looks at how consumers felt about being tracked. What Has Changed In Targeted Marketing? The change has come with technology that allows marketers to target an individual based on online searches or browsing. That fine line between being shown an opportunity you might like and being stalked is drawn with the customer’s hand, not the marketer’s. We have to remember that marketing is only effective when the audience wants what we offer.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 17, 2015
    [Marketing] 3 Ways People-Powered Marketing Can Make Your Brand Stronger
    And while thought leadership certainly has its place in that side of the house, it also can work really well as a marketing tool. In marketing, we focus much of our time around gaining exposure, attracting new customers, and providing resources to existing customers. Thought leadership (or people-powered marketing, as some like to call it) can cross all these goals off your list. It Humanizes Your Company If you properly engage in people-powered marketing, you’ll end up showcasing individuals within your company as opposed to the company as a whole  (highlight to tweet).
  • WAXING UNLYRICAL  |  FRIDAY, APRIL 17, 2015
    [Marketing] Content Marketing: Without Community, It’s Only Half the Equation
    'If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). But you’re probably not approaching content marketing the social PR way. Any content marketing plan is incomplete if it doesn’t account for mechanisms  to draw people in , as opposed to simply pushing the content out.
  • SPIN SUCKS  |  FRIDAY, APRIL 17, 2015
    [Marketing] The Spin Sucks Inquisition: Benson Hendrix
    Well, I read this little book, you might have heard of it, “ Marketing in the Round ,” by Geoff Livingston and someone else… oh yeah! FollowFriday follow Social Media double down fur and feather animal assistance inquisition marketing in the round often wrong never in doubt Rowdy’ Roddy Piper of Public Relations social media zen warrior still life with twitch this album full of angles 'By Gini Dietrich. I’m fairly certain I’m not allowed to talk about how I met Benson Hendrix (Fight Club), but I will tell you it was in a private Facebook group. Wow, this is a hard one.
  • JEFF KORHAN  |  FRIDAY, APRIL 17, 2015
    [Marketing] Business Leadership: Moving from Connections to Relationships
    Mark’s Top Sales or Marketing Advice – Most sales are won or lost before you get in front of the potential buyer. If you enjoyed this episode of This Old New Marketing podcast, please  head over to iTunes  or Stitcher to leave a rating, write a review, or subscribe. About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. 'This is Episode 37 of  This Old New Business  weekly  business podcast with Jeff Korhan. Lighting Round Tips and Advice.
  • SOCIALNOMICS  |  THURSDAY, APRIL 16, 2015
    [Marketing] Social Media Managers: How Best to Spend Your Time
    Social media marketers and managers can learn a lot from studying project management and applying basic principles, such as development of consistent routines and the setting of daily, weekly, and monthly objectives for each task. 'When the average person considers social media, they think about funny videos, pictures of friends, and killing time. However, as a social media manager, the thought of Facebook, Twitter, and other large networking sites comes with different connotations. Taking a Page Out of the Project Management Playbook. Rise and Shine: Your Morning Routine. Social Media
  • SPIN SUCKS  |  THURSDAY, APRIL 16, 2015
    [Marketing] Repurpose Content with These Six Tools
    So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose  content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. For example, here’s a simple checklist my agency developed to complement a blog post about B2B content marketing. If you’re reading Spin Sucks, you already know why video is important for marketing (SEO, engagement, community building, and more,)  so I won’t belabor the point.
  • ABSOLUTE PA  |  THURSDAY, APRIL 16, 2015
    [Marketing] Is your clients’ satisfaction guaranteed?
    Strategy Stuff business tips online marketing small business marketing 'When was the last time you were really impressed by a business – big or small – that you bought from? Coming up with a big phat blank? Think on it a little. These days, great customer service is in short supply (which is ACE if you use it as your competitive advantage so keep reading). So now that you’ve found that memorable buying experience, what was it about it that impressed you so much? That little added extra. know, that little something, something that made you feel extra special.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 16, 2015
    [Marketing] 4 Tips for Sharing Videos On Facebook
    While it’s important for brands to make use of various types of marketing channels, uploading videos directly to Facebook can greatly benefit your page. Social Media Strategy facebook facebook engagement facebook marketing social media research social media strategy Video video strategy 'Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. The following are some tips on how to do it so that your campaigns are as effective as possible. Look at what trends your demographic is currently into.
  • SOCIALFISH  |  THURSDAY, APRIL 16, 2015
    [Marketing] How to Make Your Organization Seem More Human
    Yes, automated social media allows us to market to our customers, but it should also increase our ability to interact with clients on a more personal level. Potluck B2B marketing 'You’d think in an era of social media, where we’re all so aware of what everyone else is doing, that it’d be simple to give your organization a human face. So, do your members know who to contact with questions and concerns? How do you feel when you dial an 800 number and have to talk to a robot for 20 minutes to get a partial answer to your question? Mix Your Mixers. The About Page.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 16, 2015
    [Marketing] How a High-End Brand Uses Cinemagraphs and Storytelling
    According to Susan Duffy, Chief Marketing Officer of Stuart Weitzman, “ Cinemagraphs allow us to share mesmerizing moments that extend the visual vocabulary of the brand (highlight to tweet). Social Media Case Studies ad targeting brand engagement cinemagraph social media case study Social Media Marketing storytelling 'Instead of being fashionably late, why not lead the pack? This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram.
  • SPIN SUCKS  |  WEDNESDAY, APRIL 15, 2015
    [Marketing] Five Traits Every New PR Professional Needs
    Related Stories Crisis Communications: Have a Plan for Success Creative Marketing the April Fools’ Way The PR Pro’s Guide to Working with Creatives. 'By Corina Manea. When you ask people what the top things a PR professional should know or learn are, you hear a variety of answers. Things such as: H e needs to know math, she must be good at technology, he needs to stay on top of the latest trends, she must understand business processes and operations, and so on… So what are the most important traits for a PR professional? Attention to Details. Always Be Curious.
  • DEVUMI  |  WEDNESDAY, APRIL 15, 2015
    [Marketing] 7 Cheap Online Guerrilla Marketing Ideas
    'The guerrilla marketing tactics that you come up with should, as the name implies, be simple, cheap, and easy to do with a small budget. These are the slow and steady sneak attacks that guerrilla warfare are known for, and you can get a win against the biggest of enemies if you employ them right in your online marketing tactics. The guerrilla marketing ideas in this article may not be the most complicated, but using them can take your brand to the next level if done at the right times. So try to work your competition into some other aspect of your marketing.
  • ARI HERZOG  |  WEDNESDAY, APRIL 15, 2015
    [Marketing] Be Wary of Absent Ties
    Related Stories Why I Want Weak Ties Strategies and Tips on Social Media Marketing How to Be Productive on Facebook. '…in some places. Mathematical sociology suggests there are three types of interpersonal connections. Strong ties are people who live, work, or play with you. Weak ties are people who may have been strong ties but are now acquaintances or people you once met but never moved beyond acquaintances. These could be former classmates, ex-coworkers, old flames. Absent ties are people who you “nod” to, such as others living on your street or Starbucks baristas.
  • SOCIALNOMICS  |  WEDNESDAY, APRIL 15, 2015
    [Marketing] Three Great Houses of Westeros Show How Social Media Is A Game of Thrones
    So let’s see what three of the great houses of Westeros can teach us about Social Media Marketing and winning the Game of Thrones on Social Media. Marketing campaigns are going viral within hours, negative comments can spiral out of control and social media campaigns can go terribly wrong. Implementing an integrated social media marketing strategy across all platforms. Developing a content marketing calendar for social media with content topics and campaigns, relevant links and trustworthy sources of content, as well as preferred scheduling times.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, APRIL 15, 2015
    [Marketing] Have You Written That E-Book Yet?
    It makes you authority and it also is an excellent marketing strategy for your business. Since marketing is basically imparting information and encouraging the contact to come closer to get more information, e-books are a natural fit. 'One of the best ways to develop a reputation for knowing what you are doing is writing a book about your subject. There is something impressive about being responsible for all those words, right? With the ease of digital publishing, it’s not difficult to put together some e-books and become a published author. troubleshooting techniques.
  • PUSHING SOCIAL  |  WEDNESDAY, APRIL 15, 2015
    [Marketing] You Don’t Have to Be Seth Godin to Consistently Publish Excellent Content
    'Content marketing is a becoming a game where quality and quantity are prerequisites for success. But filling a calendar with quality content, every month, is breaking the back of most marketing teams. Content Marketing Creation Social Media Creating quality blogs, podcasts, and video content is within reach for most.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 15, 2015
    [Marketing] Podcasting – Another Effective Way to Get to Contractors
    Alisa Meredith recently wrote a piece on HubSpot on why marketers should be using Podcasting and shows you that getting started is relatively painless. Marketing Tools Podcasts alisa meredith hubspot jay baer John Sonnhalter sonnhalter why use podcasting why use podcasting to reach contractors 'By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Podcasts are a very popular medium today and rightfully so. Podcasts can add another dimension to your audience as they can hear the voice behind the words. Here are a few to consider: You initiate them. Don’t know any bloggers?
  • WAXING UNLYRICAL  |  WEDNESDAY, APRIL 15, 2015
    [Marketing] Building a New Kind of Cruise Community
    Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Instead of launching the site and hiring marketers to do content marketing, we brought on bloggers and writers who helped us create a rich foundation of smart, informative travel guides , cruise reviews, consumer how-to articles and Visual Lists , a new content format we’re pioneering. We replaced the cruise lines’ over-the-top marketing come-ons with helpful, informed consumer journalism. 'Guest Post by J.D. Lasica. Surprise!
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 15, 2015
    [Marketing] Who Really Owns Social Selling?
    This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). But the reality is that in many organizations, marketing is driving the initiative in terms of social techniques, where to prospect, and creating content that drives the conversation and engagement with potential buyers. In some cases, the marketing department is even funding the cost of the technology used by sales to do social selling. But the marketing department has an important role to play in most organizations. '“A-B-C.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 15, 2015
    [Marketing] Why Google is Going to Dominate TV Ads
    ” About Jay Today This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. 'Image via BigStockPhoto.com Google wants to transform television advertising once and for all. really fascinating announcement from Google recently about their move into television advertising. Google plays the long game better than any company, maybe in history. As some of you know, Google has a project called “Google Fiber,” where they insert super high speed fiber Internet connectivity bandwidth in certain cities.
  • SPIN SUCKS  |  WEDNESDAY, APRIL 15, 2015
    [Marketing] Join Ryan Hanley for a Special Author Q&A Today
    book written to help content marketers come up with a well-devised battle plan for content marketing success—and to learn to effectively use content marketing to “win the battle of attention.” ” Ryan Hanley has built his business around helping content marketers learn to produce engaging content that matters to their audience that truly affects their business goals. Where most content marketers go wrong and how you can avoid their mistakes. Order Content Warfare  so you can support Ryan  and  improve your content marketing game. I''ve.
  • ENGAGING BRAND  |  WEDNESDAY, APRIL 15, 2015
    [Marketing] Show 529 – Leading Digital Strategy For Business Growth
    Is e-commerce a channel, market or part of my business structure? 'Can we learn to lead digital strategy rather than manage it on a day to day basis? That is the question on this weeks award winning Engaging Brand podcast. Professor Chris Bones and James Hammersley of Good Growth join me to talk about their ideas from Leading Digital Strategy: Driving Business Growth Through Effective E-commerce. We discuss. Is digital a business tactic or a business strategy? What role does digital play in delivering your customer proposition? What is omni-channel retailing and how do we maximise it?
  • GREG VERDINO  |  TUESDAY, APRIL 14, 2015
    [Marketing] Agility: Why Digital Demands a New Way to Work
    Faced with this backdrop, I was asked to propose the most effective way to drive a group-wide change initiative, involving senior stakeholders from IT, HR, PR, Editorial, Sales and Marketing. 'Digital Transformation is a popular boardroom topic and the subject of report after report after study after report. But what does it really take to turn so much talk into purposeful walk? The days weren’t back-to-back in the same week by the way — they weren’t even all for the same client — just in case you’re wondering. Day One. That’s me.  ‘Mr. First Things First.
  • SPIN SUCKS  |  TUESDAY, APRIL 14, 2015
    [Marketing] Reddit Marketing: Six Tips for AMA Success
    'By Jessica Malnik Successful Reddit marketing is a mystery to many communications pros. In my previous post, I talked about seven ways marketers can leverage Reddit. m going to walk you through six tips with examples for how to make your next Reddit marketing strategy and AMA a smashing success. Have a Solid Angle for Broad Audience Appeal The most popular demographic on for Reddit marketing are 18-34 old males. There are plenty of horror stories of how this can backfire in Reddit marketing efforts, such as  this recent example from Nissan. know, right?
  • FRESHNETWORKS   |  TUESDAY, APRIL 14, 2015
    [Marketing] The power of storytelling in market research
    'There’s no doubt about the importance of storytelling in market research and we’ve written before about the importance we attach to delivering a clear, concise story to our clients. The new app is an interesting development for Storycorps and strengthens their mission to “provide people of all backgrounds and beliefs with the opportunity to record, share and preserve the stories of [their] lives”  but in market research, putting the consumer or private individual in the interview driving seat is nothing new. Peer-to-peer interviewing in market research.
  • PUSHING SOCIAL  |  TUESDAY, APRIL 14, 2015
    [Marketing] Why We Removed Webinars From Our Content Strategy
    Content Marketing Creation 'Check your email inbox. ll bet you have at least one webinar invitation in there. Over the last couple of years, webinars have been multiplying like love struck bunnies.
  • DREW'S MARKETING MINUTE  |  TUESDAY, APRIL 14, 2015
    [Marketing] What do you know about our YouthNation?
    In doing so youth has become the preeminent driver of all markets, trends, and disruptions, which are rapidly evolving the American business landscape. This is the new status quo, and youth marketing expert Matt Britton calls it YouthNation. Covering all the essential topics of 21st century brand building, this book introduces readers to the power of big data, consumer advocacy, crowdsourcing, the experience economy, content marketing, the peer-to-peer economy, and more. I’m nor sure how you can be involved in marketing today without understanding this phenomenon.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 14, 2015
    [Marketing] Tips on Building a Good Contractor Email List
    Talk like a human –  Don’t use marketing or sales speak. Marketing Tips Traditional Marketing how to build a good email list how to use email marketing effectively how to use email to reach contractors John Sonnhalter sonnhalter tips on building good email lists 'By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Let’s face it, we’re all in this for the same reason. To talk with people who share the same interest. We must always be tweaking and improving what we deliver. It’s not only what you have to say, but how you say it. Keep it conversational.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 14, 2015
    [Marketing] How to Hack Your Efficiency with an Agile Blog Planning Process
    ” So I assume you’ve heard from nearly every content marketing blog out there how to do the right things. 10 Ways To Optimize Your Blog Planning Process With Agile Content Marketing I get asked a lot about how we publish content on the CoSchedule Content Marketing Blog. Since we’re a software as a service (SaaS) company with a content marketing editorial calendar as our product, it makes sense that we’d have some expertise in blog planning. Figure out how you’ll tell your story using content marketing. Excellent. Right? But
  • SOCIALFISH  |  TUESDAY, APRIL 14, 2015
    [Marketing] Best Proofreading Tools for Your Social Media Strategy
    ————– If you want to promote your business, website, or blog effectively, then social media networks are an inevitable part of your marketing strategy. 'By Robert Morris. You are certainly aware that most of your potential customers/visitors are part of one social media platform or another. Millions of people spend significant portions of their days on Facebook, Twitter, Instagram, Tumblr, Pinterest, LinkedIn, and other websites. Your goal is to offer content that will attract their interest! Clearly, social media users are intrigued by visual content.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 14, 2015
    [Marketing] Boost Online Lead Gen With These 4 Secrets
    Think about the impact forms have on our jobs as marketers, on our businesses, on our success and failures. Digital Marketing conversion rate conversion rate optimization form conversions formstack lead gen online forms online lead generation webinar 'Image via BigStockPhoto.com If you’re reading this (or listening via the new Convince & Convert podcast ) you’re probably either creating online forms, or are somehow trying to get people to fill them out. They are indispensable. I’ll summarize the key points below. Experiment with form type – slide 32 2.
  • SPIN SUCKS  |  TUESDAY, APRIL 14, 2015
    [Marketing] Media Relations: Track Effectiveness to Prove Investment
    Related Stories Use Media Relations for Search Engine Optimization To Hire a PR Firm or Not to Hire a PR Firm Customer-Focused Content Marketing Strategy. 'By Gini Dietrich I’ve been thinking a lot about last week’s webinar on how to use media relations to increase your search results. The feedback I’ve received is, “It was awesome, but there was A LOT of information.” ” Or, “I feel like I need a ‘Gini Dietrich Webinar for Dummies’ book before I attend another one.” That said, this is really long with only one topic. And so on.
  • CONVERSTATIONS  |  TUESDAY, APRIL 14, 2015
    [Marketing] Enemies of the LIFT Framework
    These hurdles carry plenty of labels such as: Revenues, Margins, HR, Healthcare, Customer Acquisition, Customer Service, Technology, Marketing, Brand Awareness, Competition, Inventory Control, and others. 'Every hero has its villain. Often times more than one. While the real heroes of this story are the small business owners that receive a boost from the LIFT framework , the LIFT process wages battle against the adversaries and enemies of the small business owners it serves. As I talk with small business owners, there are plenty of hurdles they face on the way to success. Get smaller.
  • MY CREATIVE TEAM THINKING  |  MONDAY, APRIL 13, 2015
    [Marketing] Marketers: Video’s Time Has Come
    'Are you using video in your content marketing and advertising programs? number of surveys indicate that adding video as an integral element of your email marketing program can boost several metrics. Forrester study shows that adding video to B-2-B marketing emails boosted click-through by 200%. An online marketer reported that subscriber-to-lead conversion rates increased 51% by adding video. The takeaway from this is that you could be improving your marketing performance by adding video to the mix. If not, you are missing the boat. Be A Show Off.
  • SOCIALNOMICS  |  MONDAY, APRIL 13, 2015
    [Marketing] A Guide to Leveraging Social Media on Your Website
    Almost everyone has some form of social media account, and if you learn to control that market, your website can gain worldwide attention. Combine Social and Email Marketing. Email marketing is as much of an important part of building and defining your online business as social media marketing, so it makes perfect sense to marry the two into one effective unit. Gaining data and insights from your current strategies is the only way you can hope to improve your marketing schemes, and there are several tools you can use to do that. Integrate Sharing Plugins.
  • SPIN SUCKS  |  MONDAY, APRIL 13, 2015
    [Marketing] Develop a Bare Minimum Brand Strategy
    Brand Strategy Takes… Strategy Yes, everybody likes to talk the brand strategy, but be honest, how many times have you had to start a marketing project, either as a consultant or a corporate player, without knowing all (or perhaps any) of the following: What’s the core brand position and how is it meaningfully different than the competition? Does your organization understand, and believe, your answers so they can deliver the brand experience that all of your marketing programs promise? Functionally and emotionally? What’s your distinctive brand personality and voice?
  • GEOFF LIVINGSTON  |  MONDAY, APRIL 13, 2015
    [Marketing] When the Novelty of Livestream Video Wears Off
    Cameras on smartphones, more bandwidth and mass market adoption of social networking have combined to bring the widespread consumption of rich media. 'Right now people are wowed by the ability to livestream video as they go, most notably in the form of Periscope and Meerkat. But what will happen after the novelty wears off? Perhaps the trend was predictable. Now these technological advancements have wrought large-scale adoption of live streaming video on the go. There will be some talented livecasters who garner significant, engaged followings. Boring Content Won’t Succeed.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, APRIL 13, 2015
    [Marketing] What’s Changing In Internet Marketing?
    How does this fit the marketing big picture? There Is No Single Marketing Strategy. All of the techniques used in an online marketing strategy are like the different techniques used in any organic garden. Marketing has always had an “organic” aspect because it involves real life — the people, their culture, and individual response. We have to be like organic gardeners in our marketing and pay attention to what is productive today. Small Business Internet Marketing marketing strategy organic marketing organic search serp
  • THE SOCIAL MEDIA INCUBATOR  |  MONDAY, APRIL 13, 2015
    [Marketing] Twitter Allows Retweets with Comments
    Apps Mobile Apps Mobile Marketing Public Relations Social Media Social Media Education Social Media for Business Social Media News Twitter retweeting with comments retweets twitter updates 'Monday, April 6, Twitter revamped its retweet feature. It is now easier for users to retweet others and add their comments along with the retweet. Before, it had been a strenuous process to add commentary, stay within characters, etc. Now, after hitting the retweet button, you are prompted to enter in your comments. The feature has gotten mixed reactions across social media. The downside?
  • CONVINCE & CONVERT  |  MONDAY, APRIL 13, 2015
    [Marketing] The Rise (and Fall) of the Lazy Marketer
    markwschaefer Tweet This Creating Content Isn’t Enough Mark Schaefer , in addition to running his successful marketing company Schaefer Marketing Solutions , has  written five books in five years , including his latest, “The Content Code.” ” The most recent obsession on Mark’s mind was the information explosion on the web and how we as marketers can cut through it all. Information density is forging new platforms and content forms, and it’s forging our marketing strategies. “You can’t be a lazy marketer.
  • SOCIALFISH  |  MONDAY, APRIL 13, 2015
    [Marketing] Technology Trends in Associations
    Lots of good stuff in here about marketing automation, online communities, user experience and more to sink your teeth into. 'Nice webinar from Informz , Brightfind (formerly Syscom’s web services + Personify Interactive), Higher Logic and Tom Lehman. Key findings from the 2014 Association Technology Study from Lehman Reports and what they mean for associations. Technology Trends in Associations from Informz on Vimeo. ———– ( photo credit ). Featured From the Trenches Industry Insider
  • CONVINCE & CONVERT  |  MONDAY, APRIL 13, 2015
    [Marketing] Why You’re Not Going to Be a Thought Leader in 6 Seconds
    In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. In the beginning, her business was pounding the pavement meeting with clients for her marketing strategy consulting business. ” Thought leadership takes patience and hard work.    For example,  Chris Brogan , a very successful marketing consultant, says it took him eight years of blogging to get his first 100 subscribers. We 'Tweetable Moments You’re not going to become a thought leader on Vine. You can’t become a thought leader in 6 seconds. just love it.”
  • SPIN SUCKS  |  MONDAY, APRIL 13, 2015
    [Marketing] To Hire a PR Firm or Not to Hire a PR Firm
    'By Gini Dietrich Neil Patel, whom I respect a great deal, wrote a blog post in July of last year called, “ Why You Shouldn’t Hire a Marketing Consultant.” Today he works for a big bank…he went back to what he knew and he blames marketing for the failure. Of course, there are always three sides to a story: His side, our side, and the truth, but it was not marketing that was the failure. Though It had nothing to do with marketing or communications, yet I’m fairly certain he still, to this day, blames us. We loved his business. Thank you!
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 12, 2015
    [Marketing] Is the Chief Learning Officer the Executive of the Future? @Tom_Peters @jhagel Insights by @mnburgess #SocBiz #HR
    The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. 'We are moving into a new phase of social business adoption. Organizations have accepted the need for adopting social processes and activating social employees around new organizational tools and philosophies. But it’s not just LinkedIn. Learning It makes sense. Please check out @SocialEmployee media buzz! FOR EWORD by David C.
  • SOCMED SEAN  |  SUNDAY, APRIL 12, 2015
    [Marketing] The Ironic Beauty Of Google Indexing Tweets And Why Content Marketers Should Pay Attention
    So, if we can’t over-optimize with keywords, what’s a content marketer to do to get their article more broadly indexed in Google without stuffing a bunch of keywords and risking a penalty? Featured Humor Social Media Tech Twitter cartoon comic comic strip content marketing Google search seo social media tech 'Author’s Note: I’ve been noodling on this post for quite a while now. guess I’m just a sucker for technological irony. Before we get started, I’m going to be up-front with the fact that this is a bit of a long post. I’ll wait. giant.
  • TWIST IMAGE  |  SUNDAY, APRIL 12, 2015
    [Marketing] Marketers And Millennials
    Joseph Jaffe   Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we''ve decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. digital marketing. marketing blog. marketing podcast. and his latest business venture is, Evol8tion. Enjoy the conversation.
  • PAMORAMA  |  SATURDAY, APRIL 11, 2015
    [Marketing] How to Get Started with Instagram Marketing
    If you haven’t tried Instagram marketing yet, it’s time to get started. Starting conversations with consumers is one of the most valuable aspects of social media marketing, and the previously mentioned Instagram Direct offers that functionality out of the box. Post “first looks” and “previews” of new products and upcoming events Offer coupons and contests to incentivize engagement and brand promotion How to Get Started with Instagram Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
  • KOKA SEXTON  |  SATURDAY, APRIL 11, 2015
    [Marketing] Building a Social Empire
    Im not a PR or marketing agency but I can see where this could go. Social Media Tips Entrepreneur koka sexton marketing marketing_tips Twitter 'I manage a lot (IMO) of social profiles. When I started getting involved in social media it was for fun and I was doing a ton of testing to see what social media could be leveraged for. My initial plan on Twitter was to create an identity on there for myself and create a couple of profiles that I could use as aggregators of sorts. That’s when things got really nerdy. socialhelp was a shell profile. It did. hootsuite analytics.
  • JEFF KORHAN  |  FRIDAY, APRIL 10, 2015
    [Marketing] Nurture Marketing: How to Be Remembered When Buyers are Ready
    Think of it as content marketing on autopilot. When you listen to the audio you will probably learn some new terms, such as journey mapping and omni-channel marketing. Randall Craig helps organizations land their digital strategy airplane through a more integrated approach to marketing. Building an Automated Nurture Marketing System. This is the nurture marketing oppportunty. When your business has an automated nurture marketing system in place to engage with new connections, it will be remembered when that buyers is ready to make a decision.
  • KIKOLANI  |  FRIDAY, APRIL 10, 2015
    [Marketing] Fetching Friday – 30 Posts on Marketing and Productivity
    Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Ways Content Marketing is Going to Change in 2015 by John Rampton. Search Engine Marketing. Social Media Marketing. What The Unofficial Death Of Google+ Means For Marketing by Travis Wright. Pinterest Marketing: Your Complete Guide to Pinterest Success by Lisa D. The post Fetching Friday – 30 Posts on Marketing and Productivity appeared first on Kikolani. 'Fetching Friday is back for week fifteen of 2015! Meyers. Jenkins.
  • MYRLAND MARKETING  |  FRIDAY, APRIL 10, 2015
    [Marketing] Today Is Launch Day For My New Podcast!
    'I’m Happy To Announce The Legal Marketing Event Podcast!  . Welcome to the launch of my new podcast, The Legal Marketing Event Podcast. This is my new marketing and business development podcast for lawyers and legal marketers. will be interviewing keynote speakers, presenters, attendees, organizers, legal trade publications, and other experts at legal marketing and business development conferences and events. have big plans for us! Podcasting is, once again, a growing phenomenon, and one I could not ignore. Thanks for being here! I’ve
  • DANNY BROWN  |  FRIDAY, APRIL 10, 2015
    [Marketing] Why Social Media Speakers Need to Do Better By Their Audience
    good example of this is the annual Social Media Marketing World shindig put on by Social Media Examiner. The figure used in the slide from the image above is taken from the Pinterest Media Consumption Study created by US agency Ahalogy , whose goal is to make marketing on Pinterest easy for brands and content creators. So, to the image from the Social Media Marketing World talk, it’s more like 98% of 38.5% If the data isn’t relevant to today’s market , the insights lose a bit of weight, and tie into the whole eleventy billion mindset. Not so much.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, APRIL 10, 2015
    [Marketing] The Biggest Marketing Mistake You Can Make
    Does that mean my idea of the biggest marketing mistake is wrong? Many of the ‘biggest marketing mistakes that show up on search could fit into this category because the biggest marketing mistake you can make is this: Failure to provide what is promised. Over the years marketers have learned to be very careful about truth in advertising , and rightly so. But internet marketing can venture really close to that false advertising line when your message doesn’t match what the visitor finds on your website.  Not necessarily.
  • CONVERSTATIONS  |  FRIDAY, APRIL 10, 2015
    [Marketing] Unleashing the Power of Agile and Scrum: Collaboration and Teamwork Tools
    Practically speaking, agile reduces development costs as well as the time it takes to get a product to market. 'Agile and scrum are often discussed together, but the distinction between the two is left murky. Part of the problem comes from the fact that the terms are used interchangeably with each other and with other software development terminology. Here is a look at what agile is and how scrum relates to it along with an overview of some of the benefits provided by agile. What Is Agile? Agile is a methodology applied to the process of developing software. ” What is Scrum?
  • TWIST IMAGE  |  FRIDAY, APRIL 10, 2015
    [Marketing] Is The Publish Button Evil?
    When you publish, do you see it as something to respect or something to flood the market with? . The ones that aren''t publishing against an always-on, real time marketing world, but the ones that are rising above and trying - all of the time - to raise themselves up higher, not because they''re doing more, but because they''re doing it better and getting the incremental results that validate this strategy. content marketing. marketing. marketing culture. 'The ability to publish content was once one of the most valuable forces in the world. Do you believe it?
  • ABSOLUTE PA  |  FRIDAY, APRIL 10, 2015
    [Marketing] No “one night stands” here.
    When I refer to the honeymoon period in modern marketing, I mean that magical time when you’ve just discovered a person or a brand that “gets” you. They are scared or overwhelmed by the thought of newsletters and blogging when they really need this for their social media and other marketing to bring in dollars. Social Media & Online Marketing blogging and content marketing business marketing tips social media marketing social media strategies social media tips It’s like love at first site (hehe). You LOVE everything they do. Honeymooning.
  • SOCIALNOMICS  |  FRIDAY, APRIL 10, 2015
    [Marketing] hiQ Labs Revolutionizing Businesses with “Machine Learning”
    He’s an advisor for hiQ, and says newer firms are learning grounds—and also a meat market for sellers and buyers. '“I believe that when the robots rise up, ATMs will lead the charge,” quipped The Big Bang Theory’s Sheldon Cooper. You don’t have to be a genius physicist (arguably on the autism spectrum) to have a theory about “machine learning”, but the reality is it’s not as scary as screenwriters, novelists, and Hollywood makes it out to be. In fact, it might just be revolutionizing businesses that have accepted subpar figures—like the travel industry, for example. Their new mission?
  • TWIST IMAGE  |  FRIDAY, APRIL 10, 2015
    [Marketing] Your Content Is Kidding No One
    'How is your content marketing strategy coming along? Two weeks ago, at Social Media Marketing World in San Diego, I found myself deep in the weeds about the measurement and metrics surrounding a good content marketing strategy, only to realize that the brands arguing that metrics like "engagement" and "likes" are not enough, were the ones that weren''t really doing any content at all. There is this new conversation that marketers are having about content and its efficacy. Content and social media are a different kind of marketing. content marketing.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 10, 2015
    [Marketing] How to Choose the Best Mobile Strategy for Your Business
    'These days, mobile strategy is an imperative for marketing departments across every industry. Mobile customer feedback customer service digital marketing mobile app mobile shopping mobile strategy While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Think about your business challenges. Let’s dive deeper into how mobile can fast-track your company’s transformation.
  • SPIN SUCKS  |  FRIDAY, APRIL 10, 2015
    [Marketing] The Spin Sucks Inquisition: Corina Manea
    It’s very well-written, it’s easy to read, and it addresses the real issues of digital marketing. Every time I talk with a business owner who has no clue what PR and digital marketing are, I clench my teeth and want to say: Read Spin Sucks!!! 'By Gini Dietrich. am super excited to share today’s Spin Sucks Inquisitee! Corina Manea is a huge Spin Sucks supporter; she’s was a brand ambassador during the book’s launch and she was one of the featured bloggers during this year’s scavenger hunt. my time, which is the dead, middle of the night for her.
  • DEVUMI  |  FRIDAY, APRIL 10, 2015
    [Marketing] Social Media Optimization: 7 Techniques to Use on ANY Site
    am going to show you these seven concepts in a way that you will be able to apply them to any social media marketing campaign you’re working on. Social media optimization strategies Managing your reputation You have two options with reputation management in a social media optimization context: Establishing yourself as a subject expert Establishing yourself as an expert content curator Given that you’re marketing your own product, it’s safe to say that you should have some cache as a subject expert. You can apply this to nearly any situation in social media marketing.
  • IDACONCPTS  |  THURSDAY, APRIL 9, 2015
    [Marketing] Solving the Circuit: A New Age of 3D-Printed Electronics
    Although the mechanisms involved are complicated, the actual printer’s design only features one button and an easy-to-replace ink cartridge system, so in that regard it isn’t that different from other desktop models on the market. 'In recent years, we’ve seen plenty of examples that demonstrate how powerful 3D printers have become, but companies haven’t ventured too far into the electronic world. So far, most objects have been printed using one or two materials, so the thought of crafting your own phone or video game console has felt like a futuristic fantasy. How It Works.
  • CHRIS BROGAN  |  THURSDAY, APRIL 9, 2015
    [Marketing] 37 Blog Posts to Stop Writing – And What She Did Next Changed Everything
    We are TRASHING the opportunity to create great content marketing. 'First off, I should be honest right up front: I lied. I’m definitely NOT going to give you 37 blog posts to stop writing. Instead, stop writing list posts just because you read somewhere that they’re good. Attention gimmicks are just that. They earn us attention. Briefly. And then what? If you’ve got no “next,” then you’ve just wasted it. contentmarketing
  • SOCIALNOMICS  |  THURSDAY, APRIL 9, 2015
    [Marketing] The Truth Behind Cyber Hacks
    In the past five to ten years the nature of cyber hacks has shifted from an annoyance to a valuable black market. With all this personal information that is creepily being stored, a big black market business of selling and trading is taking place. After a large scale hack takes place, fullzs go out for sale on the black market. If all companies encrypted their data, hackers would not be able to receive as much information therefore limiting their black market cyber hacking growth. This week I was able to chat with Shaun from PrivateGiant. And why can’t we stop this?
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, APRIL 9, 2015
    [Marketing] Do You Trust Your Audience?
    'We marketers like to speak a lot of trust. Let the market speak. Market Research audience e-commerce marketing trust We discuss how we can build trust with our audience and ways we can earn trust, foster trust, and command trust for our brand. But we don’t talk much about the other side of that coin: Trusting our audience. It’s just as important as earning trust from our audience. Why You Should Trust Your Audience. It’s important, if you want to earn your audience’s trust, that you first put some trust into your audience. Why do I say that?
  • BILL HARTZER  |  THURSDAY, APRIL 9, 2015
    [Marketing] Matt Cutts Comments on My April Fool’s Prank
    Rankings and overall traffic/page views are way up since before this “content marketing” piece was posted. Can I call it “content marketing”? 'By now, you probably heard about the April Fool’s prank that I came up with this year–and with the help of Jeff and Amanda on our Globe Runner team, I think we pulled it off. So much so that we had trouble keeping the website up and running that weekend. And on April 1st, we followed up with another post, welcoming the other team members who recently joined Globe Runner, Darth Vader and Elvis Presley.
  • SPIN SUCKS  |  THURSDAY, APRIL 9, 2015
    [Marketing] Social Media Contests with Real ROI
    by Howie Goldfarb Related Stories Facebook Makes it Easier to Run Contests and Promotions Social Media Marketing World: Hang Out Live or Virtually The Business Guide to Using Instagram. 'By Sarah Pike. In a world of social media and connecting across cyberspace, social media contests are becoming a popular and effective way for companies to make a tangible connection with their customers. When done well, social media contests can build brand awareness and engage users with your product or company. Effective Social Media Contests. Jet Blue. Victoria’s Secret. HighSpeedInternet.com.
  • MINDJUMPERS  |  THURSDAY, APRIL 9, 2015
    [Marketing] Get your local content on – best practices!
    The social media market place offers a big opportunity for brands to market themselves, and today most companies are present on at least one social media platform. In Germany BabyCenter.com experiments with offline and cross-product advertising in this market. Best Practise Cases Brands Content Marketing Contest Engagement Facebook Glocalization I forgot to categorize Local Local Social Media Marketing Localization Marketing & Communication Mindjumpers Mindjumpers Network Social Media Social Media Marketing Post from McDonald’s Spain.
  • PROBLOGGER  |  THURSDAY, APRIL 9, 2015
    [Marketing] Why Should I Make My Webpage Interactive?
    On the contrary, if you’re looking to give your customers some extra context that you find may interest them (and thus further establish yourself as a thought leader), multimedia tools are available on the market to create centralized hubs of outsourced interaction. Ben Shwartz is the VP of Marketing for  Spot.IM. He loves to buy and sell websites, and immerse himself in anything and everything in the realm of online marketing. 'This is a guest contribution from Ben Shwartz. They say you shouldn’t judge a book by its cover… but does that extend to eBooks? General
  • PUSHING SOCIAL  |  THURSDAY, APRIL 9, 2015
    [Marketing] How to Cure Your Content Marketing Tool Addiction
    remember spending 3 hours one afternoon, searching, installing, and configuring new content marketing apps and plugins. Content Marketing Tools 'Product Hunt, a Reddit type voting site for new apps, dominated my work day for nearly a month.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 9, 2015
    [Marketing] What’s Next for Social Data Intelligence
    'The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. In a global market, we analyze 187 languages, filter conversations 50 ways, and access historical data which we categorize and curate. Marketers are able to benchmark existing and bygone campaigns for engagement and cost effectiveness, as well as competitive action. Market researchers are spotlighting trends and directing corporate activity quickly and accordingly. good starting point is found in simplicity.
  • SOCIALFISH  |  THURSDAY, APRIL 9, 2015
    [Marketing] YouTube Subscriber Strategies for Nonprofits
    All three will succeed or fail at video marketing based on their ability to get YouTube subscribers. YouTube is actually as much about social media marketing as it is about video marketing. This is your chance to use combine YouTube optimization with community building – a truly powerful YouTube marketing tactic. Taking this concept and applying it to your nonprofit’s Youtube subscriber strategy may just be the next step in video marketing amongst the industry. 'By Matthew Yeoman. Thinking that you can succeed with one great video is false.
  • SPIN SUCKS  |  THURSDAY, APRIL 9, 2015
    [Marketing] Introducing Spider: A Super Cool Link Listening Tool
    In  Influence Marketing , one of their biggest arguments about influencers is not everyone has to be the big guys. Even if only one percent convert, that’s 170 new readers who now go into our marketing funnel. Social Media Twitter Danny Brown Forbes influence marketing link listening robert moore sam fiorella social media listening social media monitoring 'By Gini Dietrich A little housekeeping before we begin: Don’t forget today at noon ET is our webinar on how to use media relations to increase your search engine optimization. But the timing was off for me.
  • FRESHNETWORKS   |  THURSDAY, APRIL 9, 2015
    [Marketing] Investor markets demonstrate faith in Apple’s product development ability
    These projections reflect positive market sentiment on three main factors: higher than expected sales in China, the imminent launch of AppleWatch and the company’s badly-kept secret of R&D into driverless cars. What is interesting is that only one of these factors actually relies on something the markets can assess; Apple’s sales are up 70% year-on-year in China – far higher than the expected rate of growth. The creation of a market for tablets through the iPad is another example. They are a departure from Apple’s bread and butter.
  • CONVERSTATIONS  |  THURSDAY, APRIL 9, 2015
    [Marketing] Why Images Work: 10 Reasons Visuals Make Good Content
    Marketing Small Business Social Media '“In a race, text just can’t compete with images.” ” ~ Ritu Pant on Business2Community More and more, faster and faster, visual content is becoming important, if not imperative. It’s not because the industry says so with statistics and reports. It’s because consumers are demanding it by the way they consume content. Some small business owners are skeptics. Maybe some of the hesitancy is a lack of understanding or maybe because there is a little bit of extra work involved. Your reader becomes more invested.
  • SOCIALNOMICS  |  WEDNESDAY, APRIL 8, 2015
    [Marketing] Observable Mistakes That A Small Business Makes In eCommerce
    'A marketing strategy defines objectives and explains the way how you satisfy your audience among your various competitors. Correct execution of marketing strategies is quite necessary for smaller businesses to grow as they are the beginners in eCommerce.  The way you will present your products in the market will decide what amount of audience will be attracted to your site. No Marketing Strategy: Just creating a marketing strategy that does not create any positive impact in the market doesn’t impart your profit on eCommerce sites. Socialnomics
  • SPIN SUCKS  |  WEDNESDAY, APRIL 8, 2015
    [Marketing] Launch Sales with Landing Page Optimization
    'By Matt Secrist While many well meaning Internet marketers are largely obsessed with getting traffic to a targeted site, just getting people to your page doesn’t mean much unless they act once they are there. The end goal of any marketing team’s efforts should be to get traffic to your site that convert into sales. Related Stories Content Creators: Enough with the Boring Five Best Practices for Start-Up Content Marketing Effective Website Planning 101. Content Marketing landing page conversion landing pages landing pages that convert seo content website content
  • PUSHING SOCIAL  |  WEDNESDAY, APRIL 8, 2015
    [Marketing] {Podcast} Creating Valuable Content For Your Sales Team
    'Sales professionals are getting a whole lot of nothing out of the content marketing revolution. Marketing professionals are loving life. Content marketing is stuffing the top of the pipeline with eager information-gathering readers. Social Media
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, APRIL 8, 2015
    [Marketing] What Is Your Content’s Purpose?
    To be truly effective with online marketing, you have to define your goals and make every task you perform fit into your business’s mission. Your online marketing strategy may include a blog, a newsletter, and downloadable spec sheets for each of your product lines. Hopefully, you see how content purpose fits into the overall goal of increasing sales and marketing your business. Branding blogging content marketing online marketing 'It isn’t enough to churn out daily content if your content has no purpose. Format is largely irrelevant. Focus. F-150.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 8, 2015
    [Marketing] Why Influencer Marketing is Creating Huge Returns for Businesses
    'Businesses are making a strong return from influencer marketing, generating $6.50 The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. Here are some highlights from the study that can help you best use influencers to drive your business strategy: Attract Better Customers Through Influencer Marketing. majority of marketers believe that influencer marketing attracts higher-quality customers to their business. Budgets Rising.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 8, 2015
    [Marketing] 12 Tips for Effective Tradesman Videos
    Marketing Tips Social Marketing Traditional Marketing chris ilcin how to get the best results from youtube sonnhalter tradesman videos what makes an effective video 'By Chris Ilcin, Account Superintendent at Sonnhalter. If you’re like me, you’ll flip the channel when commercials come on. Hopefully, unlike me, you’ll remember what you were watching when the break is over. Well tradesmen are the same way, so don’t expect them to actively seek out a 5-minute commercial on YouTube. Here are a few tips: Make it Solution Based – Why does this product exist? Everywhere.
  • WAXING UNLYRICAL  |  WEDNESDAY, APRIL 8, 2015
    [Marketing] Keep It Simple In Marketing. Go Deeper In Sales.
    Effective marketing. Marketing is most effective when it pulls qualified leads into your pipeline, and that’s all about attracting. How can you hone your marketing messaging to its most compelling and simple form? So we could call this marketing. Keep it simple in marketing. Keep It Simple In Marketing. Keep It Simple In Marketing. Business Building Marketing A Sale Is A Love Affair attraction marketing 'Guest Post by Jack Vincent. Most psychologists agree attraction is an emotion. Emotions should not be confused with feelings.
  • SOCIALFISH  |  WEDNESDAY, APRIL 8, 2015
    [Marketing] How To Automate Twitter Without Looking Like an Idiot
    As a board member and part of the marketing team, I help organize and promote local networking, volunteer and other alumni-related events for the 24,000+ Wisconsin alumni around Chicagoland. 'This great post by  Tyler Knudtson  originally appeared here and is reprinted with permission. AUTOMATE IN FAVOR OF ENGAGEMENT – this post will show you how. ————– Confession time. Nearly every thought I have and action I take is the result of a never-ending internal battle between sides of a split personality. Efficiency Tyler vs. Perfectionist Tyler. WASTED.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 8, 2015
    [Marketing] Are Meerkat and Periscope Good News or Bad
    What happens when people start to Meerkat and Periscope all of the conference sessions at Social Media Marketing World, when the conference is trying to sell the recordings? was at a dinner recently with some social media folks at Social Media Marketing World in San Diego, and somebody grabbed Periscope during a karaoke outbreak. This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. 'Image via BigStockPhoto.com. It could not be simpler. It’s literally one button live streaming.
  • SPIN SUCKS  |  WEDNESDAY, APRIL 8, 2015
    [Marketing] Riff App: Build Community and Have Fun
    We talk about the importance of storytelling in content marketing constantly. Market Research. 'By Laura Petrolino I’m super excited about the new Riff App ! Now, I don’t often get really excited with new social media innovations. At least, not at first. In fact, my mom will never let me live down the fact she is the one who first told me about Twitter and I brushed her off condescendingly, “Oh silly mother, that’s stupid. No one will use that Twitter thing.” ” Or something to that effect. My mom was on Twitter before I was. Thanks Mom!
  • FRESHNETWORKS   |  WEDNESDAY, APRIL 8, 2015
    [Marketing] Agile Innovation Update – April 2015
    This shift in consumer behaviour has wide-ranging implications for everything from marketing to product and service development. We’re already seeing brands trying to tap into these areas:  from Clarks, with its Whatsapp-based marketing campaign  to Facebook’s new service launch, which we discuss below. 'Each month we bring you the  FreshMinds  Agile Innovation Update. This month we’re looking at Whatsapp’s rapid growth, Facebook Messenger’s new payments facility and potential new innovations from Amazon. Is it an April Fool? It’s got to be.”
  • SOSHABLE  |  TUESDAY, APRIL 7, 2015
    [Marketing] Social Media: Are You Following Directions?
    It is understood, widely, by social media managers that deference is difficult, as you’re handing over the reins to your business marketing online. Social media managers, we must realize that the client has handed us their social media marketing efforts and recognize the significance of such a gesture. 'In grade school, our teachers drilled into us the importance of following directions. We all did one of two things; listened dutifully or went in the complete opposite direction. Social media is a two way street, and social media managers cannot make magic happen on their own.
  • BILL HARTZER  |  TUESDAY, APRIL 7, 2015
    [Marketing] When Sending a Sales Letter, Grammar Counts!
    My name is James Walter We specialize in providing Hot SEO, Internet Marketing Leads, Web and Graphic Designing, Application Development Leads. The Leads would be as fresh as 24 hours old and our rate is also the best in market. Marketing 'Whenever sending a sales letter to someone, even an unsolicited sales letter (aka spam), then you will have a lot more success if your grammar is correct. From time to time I get emails from people who try to sell me search engine optimization services, and sometimes I write about them. Like this one here , from some guy in Dallas.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, APRIL 7, 2015
    [Marketing] One Quick Way To Increase Local Traffic
    'A marketing professional recently told me an interesting story — one that I haven’t verified but can easily imagine being true. According to the marketing professional sharing the story, business picked up even though it was a slump season. Many times there will be great examples in another business niche that can be adapted to your own marketing strategies. real estate agent had a slump in business and decided to experiment with IFTTT (IF This Then That), Twitter, and her business page on Foursquare. It said, “too cold to go outside?
  • SPIN SUCKS  |  TUESDAY, APRIL 7, 2015
    [Marketing] Customer-Focused Content Marketing Strategy
    By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on  Content Shock. And while, in many ways, that post launched an on-going debate about the reality of “content shock,” one fact can’t be denied—any content marketing strategy must take into account the content saturation problem. Content Marketing Strategy: The Devil is in the Details. Content Marketing Strategy Requires Listening.
  • SOCIALNOMICS  |  TUESDAY, APRIL 7, 2015
    [Marketing] 7 Ways To Multiply Your Blog Post Views
    Featured Blogging content marketing growth hacks Social Media 'Writing, filming or designing good content takes a lot of work, especially if it is done well. If you are going to put the work into creating good content, then you want to make sure it can be viewed by as many people as possible. Here are 7 ways you can hack the algorithms as well as repurpose your content to maximize the potential views. It may take a few extra steps than simply writing a post and tweeting it out to followers, but the reward for those few extra steps could be triple or quadruple the amount of views.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 7, 2015
    [Marketing] How to Apply Youtility to Internal Communication
    'When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). Marketing is focused on listening to understand two things: what prospective customers need to make better decisions, and how the company can improve the customer’s life by providing it.  ” Marketing Your Communications. Youtility for marketing seems to be a very proactive activity. Meetings.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 7, 2015
    [Marketing] New Project Meetings – Tips on How to Make the Most of Them
    Project meetings for marketing activities are so important for all who will be working on them, so let’s make sure we make the most out of them. Marketing Tips Traditional Marketing creative brief how to get the most out of new project meetings how to use a creative brief process for starting new projects project meeting Robin Heike sonnhalter 'By Robin Heike, Production Foreman at Sonnhalter. We usually start out with a creative brief initiated by the lead person for the project. Background – What are your current problems? What are possible key solutions?
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