• UNSPOKEN  |  TUESDAY, SEPTEMBER 1, 2015
    [Marketing] Should I Use Periscope for my Small Business?
    Plus it is an excellent opportunity for digital content marketing. marketing Tools Academy Award Streaming media The Terminator twitterConsumer technology is moving so quickly that it seems as soon small business owners master the latest, greatest thing, there is another one that outdates it. One of 2015’s biggest trends on social media and video viewing is Periscope, the live-streaming broadcast tool that is owned by Twitter. Everyone from Tyra Banks to Arnold Schwarzenegger has a Periscope account – but what about small businesses? Let’s take a closer look.
  • SOCIALNOMICS  |  TUESDAY, SEPTEMBER 1, 2015
    [Marketing] 4 Tips To Increase Brand Exposure On Social Media
    The quality content is really valuable as it enriches word of mouth marketing campaigns, making any social media page more attractive for visitors. Social media is obviously the best possible option to gain exposure for small, medium, and even large companies. It is a way for even the smallest brand out there to increase its presence through various cheap, or free social media campaigns. This is an opportunity that cannot be dismissed. The problem is that most small brand owners remain focused on something else. They have great profiles but exposure is low. Via commons.wikimedia.org.
  • MYRLAND MARKETING  |  TUESDAY, SEPTEMBER 1, 2015
    [Marketing] Breaking LinkedIn News: Who’s Ready For Business Chat?
    Nancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases.
  • PROBLOGGER  |  TUESDAY, SEPTEMBER 1, 2015
    [Marketing] 8 Data KPIs Every Blogger Should be Using to Grow Their Blog
    Justin Butlion is the co-founder of  Feedio , a marketing platform for bloggers that focuses on RSS-to-email, social media engagement and blogging analytics. Justin loves to write and talk about online marketing and entrepreneurship and is a die-hard English Football fan. This is a guest contribution from  Justin Butlion. When it comes to growing a blog, there are a hundred different directions one could take. Some decide that the design of their site is outdated while others remove or add share buttons in the hope of increasing engagement. Bounce Rate. Exit rate. Time on site.
  • DANNY BROWN  |  TUESDAY, SEPTEMBER 1, 2015
    [Marketing] My Social Media Story: Social Media, Me, and How I Got The Girl
    But I won at social media. I got something amazing from it and I spend my life using it and showing people how great it can be. I run an online marketing agency – but I’m not going to tell you about that. I’m going to tell you a story about me, a humble van driver with a smartphone. The wine merchant I worked for were very traditional, so online marketing was not on their radar. Spaghetti are a social media and online marketing agency based in Warwickshire helping business and brands to get found online. This week, the story comes from Graham Todd. From Whine to Wine.
  • KIKOLANI  |  TUESDAY, SEPTEMBER 1, 2015
    [Marketing] How to Benefit From A/B Testing If You Have Low Website Traffic
    Get qualitative in-depth feedback from your target market about your current site and proposed improvements you want to test, using a service like UserTesting.com or WhatUsersDo.com. A/B testing. You have probably began to hear more about this popular newer technique for quickly increasing website sales, leads or subscribers from your existing visitors, and there are now tons of A/B testing case studies highlighting outstanding results you can get. First of all, just how much traffic do you need to do A/B testing? Let’s answer this important question first. Wrapping up.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 1, 2015
    [Marketing] 12 Tips for Contractor Testimonials
    Marketing Tips Social Marketing Traditional Marketing John Sonnhalter tips on getting contractor testimonials ways to maximize contractor testimonials why contractor testimonials are importantBy John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Testimonials are one of the best ways to validate your products/services, especially if it’s from a contractor. Don’t be afraid to ask as most are more than willing to participate. Once you get them, make sure to repurpose them in several areas. Put it on your website; if you have a blog, do a post.
  • THE NEW STRATEGIST  |  MONDAY, AUGUST 31, 2015
    [Marketing] Marketing Doubleshot Podcast – Ep.9 – Content Calendar Strategy & Being Adaptable in the Gig Economy
    In this episode, Jonathan Barrick and Josh Muirhead discuss ways to be more strategic when planning your content calendar, and how important it is to be adaptable in the current digital marketing career economy. Links and resources mentioned in this episode: Content Marketing Institute. CMI Content Calendar Template -> How to Put Together an Editorial Calendar for Content Marketing. The post Marketing Doubleshot Podcast – Ep.9 – Content Calendar Strategy & Being Adaptable in the Gig Economy appeared first on Foglyte.
  • LOUIS GRAY  |  MONDAY, AUGUST 31, 2015
    [Marketing] Having a Clear Call to Action Can Drive Real Results
    As we approached the launch date, our small marketing team debated how we were going to handle the first version of our website, and just what our calls to action were going to be. We didn't yet have any customer success stories, and our target markets were an educated guess, based on how we thought the product would perform, and colleagues' experience selling competitive products. Analytics Marketing PR Silicon ValleyWhen the goals are determined, and you have stakeholder buyin, then you can start your work. This result was from keeping our mission simple.
  • SOCIALNOMICS  |  MONDAY, AUGUST 31, 2015
    [Marketing] How Customer Reviews Can Boost Your Social Media Marketing Campaign
    Embrace them and make them a key component of your overall social media marketing campaign. There are plenty of opportunities to get your company’s message out across the vast social media highway. But you don’t have to blanket every single social network in order to be effective. Instead, work with the platforms that appeal to your customer base and that you know you could dominate with your expertise and resources. That appeal should also include the opportunity for your customers to voice their opinions. We are definitely a review-centric kind of society.
  • JEFF KORHAN  |  MONDAY, AUGUST 31, 2015
    [Marketing] Content Movement: How to Get Your Share of the Conversation
    Mark is a globally recognized author, speaker, educator, and a business consultant who blogs at {grow.} In addition to teaching graduate marketing classes at Rutgers University, Mark has written five bestselling books, including the Tao of Twitter (the #1 book on Twitter in the world), Return on Influence , and most recently, The Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing, and Your Business. In content marketing circles we often hear about sharing, but what does that mean in practical terms? Content Movement Sparks Conversations.
  • SPIN SUCKS  |  MONDAY, AUGUST 31, 2015
    [Marketing] Use Predictive Analytics to Create Valuable Content
    In 2011, Lego and Shell Oil joined forces on a $110 million marketing contract that saw Shell-branded Lego toys being sold at gas stations in 26 different countries. By Robert Conrad. Generating the type of content people want to read and share is the penultimate goal of every PR professional out there. It’s a great feeling to be so in tune with your target audience that you know the types of content they want, even before they do. And how does one effectively gauge the overall value system of potentially thousands of seemingly very different people? Simple. Coca-Cola. Digiorno Pizza.
  • DREW'S MARKETING MINUTE  |  MONDAY, AUGUST 31, 2015
    [Marketing] No one wants to be sold
    The stereotypical used car salesman with the “you can drive it off the lot today” sort of sales pressure?  I don’t care who you are or what you’re in the market for, no one welcomes that sort of salesperson.  All too often marketing materials and messages bear an uncomfortable resemblance to that pushy sales guy.  We’re so anxious to make sure the prospect knows how amazing our stuff is – we over sell and the reality is, no one wants to be sold. The post No one wants to be sold appeared first on Drew's Marketing Minute. Think about some of your favorite stores. 
  • SMALL BUSINESS MAVERICKS  |  MONDAY, AUGUST 31, 2015
    [Marketing] 6 Powerful Ways to Drive Traffic to Your Website
    Video marketing – Videos are powerful because they utilize moving images and three-dimensional, multimedia formats to deliver your messages. Based on your personas, write content that is targeted for each of your market segments using keywords that are searchable and that are searched most often. Small Business Internet Marketing blogging directories generating traffic online marketing SEO Social Media targeted traffic website trafficIf you aren’t generating traffic for your website, you can’t increase your conversions.
  • SOCIALNOMICS  |  MONDAY, AUGUST 31, 2015
    [Marketing] Creating a Collaborative Student Affairs Social Media Strategy
    Establishing an implementation strategy requires front-end collaboration with many stakeholders, especially marketing and branding officers.  An important element of strategy implementation is to be mindful of fair use and how we curate digital content.   Dr. Laura Pasquini , digital education scholar and University of North Texas faculty member, provides a phenomenal student resource titled Content Curation: Copyright, Fair Use, and Creative Commons.  As the Fall 2015 semester begins, there are a number of new opportunities to engage students using social media and digital technology. 
  • PUSHING SOCIAL  |  MONDAY, AUGUST 31, 2015
    [Marketing] How to Revive A Dead Blog
    Your competition, however, is outhustling you on the content marketing front. “Stuff” happens. The blog you started has fallen on hard times. It lost support. You ran out of time. Readers didn’t show up. It didn’t drive as many leads as you thought. Now the blog sits on blogspot with a threadbare post from the spring of 2013. Their up-to-date blog is positioning them as the thought leader in the space. Their sales team is using blog posts to stay top of mind with prospects. Their perceived leadership in the space allows them to charge more while closing deals faster than you.
  • WAXING UNLYRICAL  |  MONDAY, AUGUST 31, 2015
    [Marketing] Monday Roundup: the Measurati Meet #measurePR
    And this is why marketers have a lot to learn from Rock and Roll,” writes Jordi Ballera in this still relevant post. 4.  Next Tuesday, for the first time in #measurePR history we’ll hear from 11 stellar guests. Are we crazy? Will we break the Internet? No one knows for sure, but we’ll have a great time finding out. So, if you haven’t RSVP’d yet, do so now. Why: “The culture, language and networks of China are vastly different than those in Europe and the U.S. ” 2.  PR is not changing. We are! Rock and Roll Branding. ” 7. 
  • SPIN SUCKS  |  MONDAY, AUGUST 31, 2015
    [Marketing] Sensory Awareness and Storytelling
    Related Stories Back-to-School Guide for the PR Professional The Minimalist Approach to Brand Storytelling Creative Marketing the April Fools’ Way. By Laura Petrolino. According to researchers at the University of Nevada in Las Vegas, sensory awareness is, “ …the direct focus on some specific sensory aspect of the body or outer or inner environment.” ” And, while it is a very common part of our inner experience, it oddly enough is not often recognized. In our increasingly chaotic world, we start to tune out—and become numb—to the sensations we encounter.
  • GEOFF LIVINGSTON  |  MONDAY, AUGUST 31, 2015
    [Marketing] Do You Believe in Mermaids?
    The photograph did OK , but it wasn’t worth asking for a hypothetical 15 minutes of fame. 2) Social Media Marketing Conversations Are Dead. Last week I saw a thread started by a couple of prominent social media experts discussing other social media experts’ blogs, all of which debated whether or not social media marketing is dead. Here’s what’s dead: Conversations about social media marketing. Better yet, just talk to other brands (or with other social media marketers) on your Twitter account to fake your engagement rate. Come on, get real!
  • T2 SOCIAL  |  SUNDAY, AUGUST 30, 2015
    [Marketing] 15 Marketing Fun Facts About Instagram
    Instagram is a network with tremendous marketing potential, as proven by some of these great marketing fun facts! Long before Instagram opened its API for advertising , it was a valuable asset for any marketer. These are just a few of the amazing statistics that make Instagram a marketers dream when it comes to rich media. The post 15 Marketing Fun Facts About Instagram appeared first on t2 Marketing International. Instagram Marketing Social Media for Business Social Media Fun Facts instagram marketing instagram marketing stats marketing fun facts
  • MYRLAND MARKETING  |  SUNDAY, AUGUST 30, 2015
    [Marketing] Myrland Marketing Motivation: Let Them Know
    Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. Nancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. As an early adopter of digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming.
  • SOSHABLE  |  SUNDAY, AUGUST 30, 2015
    [Marketing] Why the Upcoming Economic Collapse is Being Hidden in Plain Sight
    Central banks can’t save the markets from a crash. This is not a conspiracy theory. This isn’t an alarmist perspective, either. Go to your local economy professor or banking expert to verify that there will be a worldwide economic collapse in the near future. At this point it would take a miracle to keep it from happening in the short term and nothing can stop it from happening in the long term. We won’t dive into the details too much about how the economic collapse is shaping up, what effects it will have on individuals around the world, or even how it can be prevented.
  • TWIST IMAGE  |  SUNDAY, AUGUST 30, 2015
    [Marketing] The Business Of Podcasting
    digital marketing. marketing blog. marketing podcast. Episode #477 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. It's hard to deny that podcasting is really coming into its own as a media format. Everyone is jumping in. From amateurs to the biggest media companies in the world. I've been creating this podcast - on a weekly basis - since 2006. Almost a decade of shows. But, the first podcast that I ever appeared on, was the one from Donna Papacosta. Not to be another kind of radio, but to invent a new type of audio programming.
  • PROBLOGGER  |  SUNDAY, AUGUST 30, 2015
    [Marketing] PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions
    To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Content Marketing: Planning content: Identify and create a profile for your dream reader. Amy Porterfield offers advice about this process in How to Create a Survey to Find Your Target Market. Email Marketing. credit: Mick Russell. On August 14 and 15, more than 700 bloggers and online creatives descended upon the RACV Royal Pines on Australia’s Gold Coast for two days of learning and networking at the ProBlogger Training Event. Look at your life. How are you?
  • CHRIS BROGAN  |  SUNDAY, AUGUST 30, 2015
    [Marketing] Fast Project Recipe – Launch a Content Marketing Platform
    Fast Project Recipe – Launch a Content Marketing Platform. Project Time: 2 Business Days Continue Reading The post Fast Project Recipe – Launch a Content Marketing Platform appeared first on chrisbrogan.com.As you know, I recently launched OwnerFUEL. It’s the media portion of my company, Owner. wanted to share with you just how simple it was to launch, and what we did to get it up and running. I’ll tell you right up front that a lot of what I recommend hinges on you choosing to build on the Rainmaker platform.
  • PAMORAMA  |  SATURDAY, AUGUST 29, 2015
    [Marketing] 12 Secret Facebook Features Every Marketer Should Use
    Create a Facebook list by industry , such as advertising, consumer goods, marketing. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing. 12 Secret Facebook Features Every Marketer Should Use is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Facebook Social Media Marketing Marketing Social media marketingthe time spent managing your page can grow exponentially.
  • IDACONCPTS  |  SATURDAY, AUGUST 29, 2015
    [Marketing] Recurring Revenue Is a Key Factor In Continued Business Success
    Business & MarketingAs most business owners are well aware, a company’s earning capacity is integral to ongoing success. However, there is more to creating a sustainable business model than just turning a profit on those goods and services provided by your business. This is where recurring revenue comes in. What Is Recurring Revenue? Recurring revenue is a business’s ability to continue making a profit over an extended period of time. As a result, many investors seek out those businesses with recurring revenue stream when in search of investment opportunities.
  • IDACONCPTS  |  SATURDAY, AUGUST 29, 2015
    [Marketing] Why Document Translation Matters
    Business & MarketingThere are many companies in this world that do business in different countries. These companies rely on their foreign profits to boost their bottom line. One of the things that can cause foreign business deals to fail is the inaccurate translation of documents. Having critical information on a document get lost in translation in something that companies can’t allow to happen. Here are three reasons why your should hire a professional translation company involved in international business. 1. Loss of Money Can be Prevented. Time Won’t Be Wasted.
  • JEFF KORHAN  |  FRIDAY, AUGUST 28, 2015
    [Marketing] The Power of Engagement in An Automated World
    About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. Awareness Blogging content marketing Marketing Online Marketing Small Business Social Business Social Media Success community customers email marketing engagement expertise Facebook Jeff Korhan relationships social mediaDid you know that if you have consistently low engagement on Facebook the bar for achieving it the next time is raised even higher ? How about you? That’s the goal.
  • SOCIALNOMICS  |  FRIDAY, AUGUST 28, 2015
    [Marketing] Should An Advertising Campaign Rely on Social Media Advertising?
    Over the last decade marketing has very much made a shift towards digital channels. However, the question now is ‘should marketers ignore traditional methods and rely solely on the power of digital channels such as social media advertising?’. Because of its longevity, people are accustomed to traditional marketing. Digital is certainly a major part of everyday marketing and it will only continue to grow but don’t completely ignore the value that traditional marketing channels can still provide. The power of social media. However, is this the right choice?
  • NAVOLUTIONS  |  FRIDAY, AUGUST 28, 2015
    [Marketing] Where Exactly Are Google’s Home Service Ads Displaying?
    That means if HSAs are showing in your market and you’re not paying for advertising through Google, your company just  literally  fell off the map. Search Engine Land  just reported that Google’s Home Service Ads, which only launched last month, are already expanding from plumbing and locksmiths to house cleaners and handymen. For those who haven’t been following along at home, Home Service Ads are a new advertising block that literally replaces the local stack. Yeah, we don’t like it either. The post Where Exactly Are Google’s Home Service Ads Displaying?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, AUGUST 28, 2015
    [Marketing] 6 Underused Internet Marketing Tools
    Internet marketing has come a long way since the first days of the Web. More tools have been developed to help Internet marketers implement and measure successful marketing campaigns, and when we think about online marketing tools and tactics we often think about search engine optimization, e-mail marketing, blogging, and social media. There are plenty more online marketing tools. We just have to think critically about them, and, in particular, about their value to us as marketers. But is this all there is? Why not take advantage of it?
  • SOCIALNOMICS  |  FRIDAY, AUGUST 28, 2015
    [Marketing] SEO Tips for Your LinkedIn Company Profile
    As we all know, visibility and content marketing go hand in hand. LinkedIn now has more than 332 million registered users making it easily one of the leading social media sites out there for businesses. Naturally, this has a lot of spillover consequences that can help businesses get ahead. For example, nine in ten recruiters use LinkedIn to find job candidates, and many B2B companies are actually finding customers through LinkedIn. 14 SEO Tips to Boost Your LinkedIn Profile. The end-goal is to get a URL that is identified as yours. You can learn about how to create a custom URL here.
  • WAXING UNLYRICAL  |  FRIDAY, AUGUST 28, 2015
    [Marketing] When Great Content is Disguised as Math
    Content Marketing Public Relations math numbers storytellingOne of the most heinous sayings that is frequently repeated by PR practitioners is that they “didn’t study PR to do math.” ” I give you Exhibit A, courtesy my friend Geoff Livingston. Can you see where the math in this great piece of visual content is? If yes, please do leave a comment below. If no… all will be revealed next week. Have a good weekend! Photo: Geoff Livingston via Flickr , CC 2.0. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.
  • SPIN SUCKS  |  FRIDAY, AUGUST 28, 2015
    [Marketing] The Spin Sucks Inquisition: Alina Kelly
    recently came across a stat that surprised me: Organizations lose $958 million every year on inefficient content marketing strategies. Content marketing has the potential to be a real revenue driver, but a lot of brands lose money because in-house teams don’t have time or skills to manage the process from start to finish. On Director of Marketing . A 900% ROI?!? By Gini Dietrich. Nearly two years to the day, I met Alina Kelly while she was in Chicago for a conference (and shopping, but that’s supposed to go unmentioned). What do I regret the most? Totally.
  • DEVUMI  |  FRIDAY, AUGUST 28, 2015
    [Marketing] Launch your Pinterest Branding Strategies in 7 Steps!
    Marketing Pinterest Tutorials content marketing hashtag marketing pinterest marketing pinterest strategy social media marketingGiven the growing popularity of the platform, and the incredible ROI brands are reporting, it’s time for you to launch your Pinterest branding strategy. While Pinterest is quite different from most social network, you can master it and see some great returns. This article is going to outline the beginnings of your Pinterest branding strategies […]. The post Launch your Pinterest Branding Strategies in 7 Steps!
  • PROBLOGGER  |  THURSDAY, AUGUST 27, 2015
    [Marketing] ProBlogger Podcast 39: What is Your Why?
    Sometimes the blog runs away on its own and you feel as though in the machine of content creation, internet marketing, fulfilling reader expectations, and you get further and further away from the nucleus of what you wanted to create, why you started blogging in the first place. The previous episode of the ProBlogger podcast asked you a very simple question that I think is the basis of all that we do: “how are you?” ” How are you physically, emotionally, with your health? Are you blogging from a solid foundation of wellness? Are you taking care of your personal needs?
  • SOCMED SEAN  |  THURSDAY, AUGUST 27, 2015
    [Marketing] One Suprising Way To Skyrocket Your Profile Views On LinkedIn
    Having worked in social media and digital marketing for quite a while now , I often get asked questions by my clients about gaining more Twitter followers , attracting new Facebook fans or generating more subscribes to a YouTube channel. Regardless of whether you work in Sales, Marketing, Customer Support, Product Manufacturing or Logistics, your LinkedIn profile is often the first place a potential employer or recruiter will go to evaluate your skills and experiences. The same holds true when it comes to Web development, mobile development and marketing campaign strategies.
  • SPIN SUCKS  |  THURSDAY, AUGUST 27, 2015
    [Marketing] Six Killer Employment Brand Strategies for Your Business
    However, today’s markets demand a much more proactive approach. But what about those tough markets—the talent that’s especially tough for you to find? By Carol Scott. You’ve read the research and heard the buzz. We all know it: Killer employment branding is the wave of future. I t’s what you need to increase recruitment, find the highest-quality candidates, and even increase your profits. Employment Brand Strategies for Your Business. But…how do you make it happen? If you haven’t got much farther than spiffing up the HR section of your website, you’re not alone. Scary?
  • BLUE FOCUS MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Marketing] AMA Content Marketing Workshop Coming to Charlotte, NC Taught by @mnburgess
    22 and 23, 2015, I will be delivering an AMA Content Marketing Workshop at the Aloft Charlotte Uptown at the EpiCentre, 210 East Trade Street, Charlotte, NC 28202. In 2015, Content marketing is a marketer’s number one priority. By failing to build a strong content marketing presence around their products and services, brands are effectively letting outside parties control the conversation about their offerings. Discover how your brand can benefit from content marketing. Here are the details: What: Content Marketing 2015 with Mark Burgess.
  • SOCIALNOMICS  |  THURSDAY, AUGUST 27, 2015
    [Marketing] How to Social Proof Adwords Campaign
    Best Practices Brand branding Business Careers consumers content content marketing customers Facebook Google instagram marketing mobile money networking SEO small business social marketing social media marketing social media statistics social networking technology TwitterHaving a properly managed Google AdWords campaign requires social proofing. This is especially important when it comes to optimizing a landing page or driving traffic to a site. Integrating social media with an AdWords campaign can be done with just a few tweaks to your activities.
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 26, 2015
    [Marketing] 5 Key Blogging Concepts to Advance Your Content Marketing Strategy
    The reality of content marketing, as surprising as it may seem, is the challenge that awaits you after you’ve completed the writing and content creation: How do you stand out from the crowd? Links on relevant websites that point to your blog posts are an excellent sidekick to your content marketing strategy, and can serve as an invaluable method of promoting your content. I’m sure you’ve noticed the extraordinary rise of blogging. In fact, did you know that every minute of the day there are an average of 347 new WordPress blog posts that are published! Know Where to Share.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, AUGUST 26, 2015
    [Marketing] The Many Faces of Internet Marketing
    Internet marketing has come a long way since 1990, when the World Wide Web had its grand kick off. Blogging took off like a rocket followed by social networking and video marketing. Today, there are a ton of viable options for the serious marketer. What is the Essence of Internet Marketing? All marketing boils down to one thing, essentially. Marketing channels represent opportunities. Those are separate target audiences with separate marketing channels. Online marketing channels are just as important as offline channels. Yahoo!
  • FEVER BEE  |  WEDNESDAY, AUGUST 26, 2015
    [Marketing] When Is The Best Time To Publish?
    Instead of training an audience when to listen, we trained an audience when to ignore us (and made it harder for the good stuff to find the market). Your audience doesn’t care if the audience has grown, nor if the organisation is taking greater market share. To Some time ago we discovered sending messages at fixed intervals led to a bigger audience. We trained the audience when to listen. This helped us plan content calendars. We combined both lessons to create a monster. The content calendar triumphed over the message. This hasn’t helped anyone. Something has changed.
  • PUSHING SOCIAL  |  WEDNESDAY, AUGUST 26, 2015
    [Marketing] Should You Still Use Google+ to Promote Your Blog Posts?
    I want Google+ to succeed.  As a marketer, I want more options for reaching my audience. Chris Brogan, Guy Kawasaki, Martin Shervington, and Ryan Hanley, all excellent marketers and thought leaders invested time and energy into demystifying Google+ for the rest of us. Google+ seemed lost in the confusion like a smart presidential candidate stuck in the kiddie table debate. A few weeks ago, Laura and I wondered if Google+ still made sense as a marketing platform. Feel free to leave a question for us on The Marketing Huddle. Have a Question?
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 26, 2015
    [Marketing] Rent More Tenants with Social Media
    For example, you can take advantage of local awareness ads on Facebook, which allow you to market your properties to social audiences in your area. As a property manager, it’s your job to not only keep current tenants informed on their community, but also attract new tenants to your properties. This is exactly where social media comes into play. Here are just a few ways you can use social media to effectively manage your properties and keep tenants informed: Increase Tenant Outreach. With social media, the tenant outreach possibilities are endless. Post Updates and Upcoming Events.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 26, 2015
    [Marketing] Fresh Ideas for Staffing Your Hard-to-Fill Skilled Trade Jobs
    The job market is tight, and you have several unfilled openings for hard-to-find candidates, causing your company to lose production unless you pay overtime to your current staff. Some skilled applicants are available in this highly competitive market because they are simply not interested in committing to any company long-term. Marketing Tips area temps skilled tradesmen hiring tradesmen hiring tips Tradesmen Insights tradesmen marketing tipsToday, we have a guest blog from Area Temps on new ways to staff hard-to-fill positions in the skilled trade industry.
  • WAXING UNLYRICAL  |  WEDNESDAY, AUGUST 26, 2015
    [Marketing] 3 Ways to Measure Employee Communication
    Our friends in marketing have metrics – this many impressions equals this many prospects equals this much in sales. Guest Post by Sean Williams. Your average internal communicator is lonesome. As organizational budgets got slashed, she (usually a she) labors alone or in a very small team that’s gotten smaller lately. There’s a magazine and intranet to write for, multiple special projects, and internal social media. She’s busy. Really busy. That, my friends, is why employee communication measurement is in the state it is in. A lot of people simply don’t do it. What can we cite?
  • SOCIALFISH  |  WEDNESDAY, AUGUST 26, 2015
    [Marketing] Association Social Media: Kelli Windsor, Food Marketing Institute
    ——— Please introduce yourself and your organization, and give us a two-minute version of your association’s social media strategy. I’m Kelli Windsor, the manager for member and digital communications at the Food Marketing Institute. I had the great pleasure of moderating a panel of fabulous association social media managers at an Association Trends breakfast last month, where results were shared (and we opined on them) from the Association Social Media Benchmark Survey. First, we serve as the voice of food retail and use social media as a tool for sharing that voice.
  • IDACONCPTS  |  TUESDAY, AUGUST 25, 2015
    [Marketing] 3 Tips for Taking Your Small Publishing Business to the Next Level
    Recommendations from customers is the best marketing one can get! 2. Business & Marketing StartupsAs a business owner, you know that starting a small business isn’t easy- especially in the highly competitive media industry. However, it’s very rewarding to see all your hard work and effort start to come to fruition. If you’re ready to take your small publishing business to the next level, try implementing the following three tips: 1. Focus on Customer Loyalty. Many small business owners give all their attention to attracting new customers. Seek Feedback.
  • SOCIALNOMICS  |  TUESDAY, AUGUST 25, 2015
    [Marketing] 3 Easy Ways To Use Snapchat In Your Business
    You can use Snapchat to demonstrate products, show a new location or even just to do some good old fashioned personality based marketing. Social Media Social Media Small Business Social Networks Socialnomics Video Business content marketing customers marketing mobile money small business snapcash snapchat Snapchat Business Snapchat Marketing social media marketing social networkingFacebook is for grandparents, Twitter is awesome but nowhere near as widely used, and Instagram is nothing but pictures of food and attractive unusually toned people at the gym.
  • SPIN SUCKS  |  TUESDAY, AUGUST 25, 2015
    [Marketing] Five Reasons to Avoid Complacency in Your Creative Career
    This is where I realized I was much more interested and naturally skilled in social media marketing, and made my best career move yet. By  Cosette Jarrett. The first year or two in your first role in the creative field is full of hands-on learning and personal growth and progression. Not only are you learning awesome things from your managers and mentors, but you’re also (hopefully!) realizing you are fully capable of swimming in the sink or swim world of digital communications. The only downside? After these first couple years, you’ll need to work to keep the forward progression going.
  • SOCIALNOMICS  |  TUESDAY, AUGUST 25, 2015
    [Marketing] 5 Vital Factors That Must Be Considered When Selecting a Release Management Tool
    Release management tools are in no short supply in the market. The process of selecting one to use in a business is therefore a challenge most of the time. You will find yourself totally spoilt for choice when it comes to picking the perfect one for your business. Use of outdated IT solutions in a business can be detrimental to the growth of a business. As such, each business owner has to strive to make sure that the employees get the latest and finest developments that enable growth of the business. This is where the release management tools come in. What exactly is release management?
  • PUSHING SOCIAL  |  TUESDAY, AUGUST 25, 2015
    [Marketing] 15 Essential Blog Growth Tools and Checklists
    The Content Toolbox – The Best Blogging and Content Marketing Tools We’ve collected all of our tools and placed them in a private area called The Content Toolbox. We’ve also added marketing app and software reviews too. We’ve written over 1,100 blog posts for Pushing Social and our clients. We’ve learned much along the way. Whenever I’ve faced a challenge I’ve opened Evernote and created a checklist or outlined how I would solve it. Over the last three years, these quick guides have been incorporated into day-to-day processes. This annoyance prompted a course change.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 25, 2015
    [Marketing] B-to-B Marketers: Why it takes more than three calls to make a sale
    David Frey, the senior content editor and author of several marketing books advises, “An educated prospect is your best prospect, and if they haven’t become a customer, it’s because you haven’t fully educated them on the value of your product and developed a relationship of trust.” In his recent newsletter, “Follow-Up Marketing: How To Win More Sales With Less Effort,” Mr. Frey advised,  “A good follow-up marketing system should have three attributes: It should be systematic. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter.
  • KIKOLANI  |  MONDAY, AUGUST 24, 2015
    [Marketing] Writing for Effect: How to Create Exciting Blog Copy
    Barry has over 15 years experience in the HR technology sector spanning software support, account management and digital marketing. At the heart of every great website you will find great content. An awesome design is convenient, but without awesome content to back it up, you won’t get the results that justify whatever you’re spending to host the site. Sometimes people get a little confused about what the word “content” actually means, so just to help out those folks, here is a quick definition. Content can be: Text. Images. Graphics. Animations. Videos. Games.
  • HARP SOCIAL  |  MONDAY, AUGUST 24, 2015
    [Marketing] 5 Email Marketing Best Practices for Pro Status Campaigns
    Categories: Email Marketing Tags: best practices , email marketing Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Maximize your open rates, click-thru rates, and inbound leads with these 5 email marketing. Email Marketing best practices email marketingRead more. ).
  • FIREBELLY  |  MONDAY, AUGUST 24, 2015
    [Marketing] Why Social Media Marketing Is, Actually, Fairly Priced
    Social media marketing is a complex business—and its pricing is competitive. keep hearing about social media marketing being an expensive proposition. If you want to keep funneling your marketing budget into old school channels that aren’t delivering a return, or whose efficacy can’t be measured, you can do that “cheaply.”. The post Why Social Media Marketing Is, Actually, Fairly Priced appeared first on Firebelly Marketing | Social Media Marketing Agency. Social Media MarketingAnd here’s the bottom line: it’s not always going to be cheap.
  • SPIN SUCKS  |  MONDAY, AUGUST 24, 2015
    [Marketing] Five Reasons People Aren’t Reading Your Blog
    By now, most companies understand they need to harness the power of social media and content marketing. You’ve talked to enough marketing gurus and experts to know blogging can be a powerful way to expand your online presence and communicate thought leadership. But, you say, we need to include some shameless marketing plugs, don’t we? . By Rebecca Devine. So you upgrade your website, include a WordPress blog, post a few recent news releases and articles, and…Nothing. Zilch. So what happened? Five Reasons People Aren’t Reading Your Blog. Your Headline is Boring.
  • PROACTIVE REPORT  |  MONDAY, AUGUST 24, 2015
    [Marketing] Effective Visual Storytelling
    Content Marketing communicaiton content Internet Marketing Strategy Online PR storytelling visual
  • TWIST IMAGE  |  MONDAY, AUGUST 24, 2015
    [Marketing] Louder Than Words. Finding Your Brand Voice
    digital marketing. marketing blog. marketing podcast. Episode #476 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. won't miss a beat when asked what the best book title is when it comes to creativity. Todd Henry called his second book, Die Empty. Brilliant (and the content matches the quality of the title). Die Empty came after his incredible debut, The Accidental Creative ( also the name of his very popular podcast ). It's one thing to choose a platform. It's another thing to create content. The reason? Enjoy the conversation. .
  • SOCIALNOMICS  |  MONDAY, AUGUST 24, 2015
    [Marketing] Creating a Website That’s Built for Success
    Android Apple Digital Leadership General Web Google How To Mobile Search Engine Startups Web Analytics "Awareness Best Practices Brand branding Business content content marketing Internet marketing mobile money networking SEO small business Social Media technology tips Web DesignThe world of online business can be daunting, even to those who believe themselves to be somewhat tech savvy. Plus, the benefits of a well designed website means more leads, customers, sales, and overall business. Responsive Web design implies creating websites that keep mobile devices in mind.
  • T2 SOCIAL  |  MONDAY, AUGUST 24, 2015
    [Marketing] 10 Ways to Improve Your Landing Page Conversions
    It is no secret that A/B testing is a valuable practice, yet not marketers take advantage of it in all aspects of their campaigns. The post 10 Ways to Improve Your Landing Page Conversions appeared first on t2 Marketing International. This post originally appeared on CoreyPadveen.com. There are a lot of reasons why your landing pages might not be converting, so here are ten things that might help. Your landing pages are designed to drive conversions. Match Your Page Title. Clear Call-to-Action. The average online attention span is eight seconds. Direct Users to Your CTA.
  • GEOFF LIVINGSTON  |  MONDAY, AUGUST 24, 2015
    [Marketing] Why Data Driven Content Fails Alone
    Have you read any recent content marketing articles? Largely trend pieces with statistics, they fail to help marketers grow and become better. Worse, the new account-based marketing trend — which is just hyper-targeted data-driven content marketing — focuses on precision provided by analytics, but not the technique used to create niche content. To be clear, a marketer’s job is to connect with and compel people; usually, but not always, their customers. As a result, marketers destroy the wall. What we have is a data problem. Stories.
  • WAXING UNLYRICAL  |  MONDAY, AUGUST 24, 2015
    [Marketing] Monday Roundup: Best Practices for Social Media Metrics
    Why: “Just as with the early days of B2B social adoption, when companies were trying to establish brand awareness and community across social networks, social selling has now become a ubiquitous buzzword and company mandate, and the lack of best practices around what metrics to work towards and how the role of the social seller should be defined confuses even the most progressive sales and marketing leaders,” writes Henry Nothhaft, Jr. 3.  How to Measure PR and Marketing Outcomes on Snapchat. ” 2.  From likes to leads: The new metrics for B2B social selling.
  • SOCIALFISH  |  MONDAY, AUGUST 24, 2015
    [Marketing] A Strategic Guide to Social Media for Nonprofits
    Consider how you will connect your organization’s social media efforts to your website and blog, email marketing, event promotions and any other content you share online. 2. Chara Odhner, Senior Copywriter and part of the social team at charity: water , echoes the importance of using social for community engagement. “As an organization that’s had a $0 ad and marketing budget since day one, we invested in social early on,” Odhner said. Reposted from Sprout Social with permission.  By Alicia Johnston.  . GET THEIR COOL STRATEGIC GUIDE TO SOCIAL MEDIA FOR NONPROFITS here. tM2vPdRHXm.
  • MYRLAND MARKETING  |  SUNDAY, AUGUST 23, 2015
    [Marketing] Myrland Marketing Motivation: Be That One
    Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. Nancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. As an early adopter of digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming.
  • SOCIALNOMICS  |  FRIDAY, AUGUST 21, 2015
    [Marketing] Today’s Biz and Buzz
    Samsung hopes that this campaign will boost their sales in the smartphone market. THE STORY. An updated privacy policy from Spotify is causing users to run to CancellationVille… think black Friday thundering type of herds. The backlash on Twitter got so bad that Spotify CEO Daniel Ek posted an I’m Sorry Note on his blog (Source: Billboard ). But how will this affect the 562 playlists I’ve made? It won’t. Source: Mashable ). DA SKIM. The blog post published by CEO Ek said that the change “caused a lot of confusion about what kind of information we access and what we do with it.
  • JEFF KORHAN  |  FRIDAY, AUGUST 21, 2015
    [Marketing] Instinctive Action: How to Maximize Personal Productivity and Energy
    If you enjoyed this episode of This Old New Marketing podcast, please  head over to iTunes  or Stitcher to leave a rating, write a review, or subscribe. About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. Help us Spread the Word If you enjoyed this episode of This Old New Marketing podcast, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe. The question is which one is right for you? Key Take-Aways.
  • YMARKETINGMATTERS  |  FRIDAY, AUGUST 21, 2015
    [Marketing] Improve Your Marketing With Hashtags
    Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. Start using hashtags to improve your marketing! The post Improve Your Marketing With Hashtags appeared first on yMarketingMatters. Blog Marketing Social Media for Business Social Media Marketing Facebook Facebook for business Facebook posting marketing for small businessHashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet RiteTag.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, AUGUST 21, 2015
    [Marketing] 4 Ways to Generate More Leads Through Social Media
    Social Media blogging e-books newsletter Pinterest social media marketingSocial media has come into its own as a lead generation system. Of course, like a lot of other things, it matters how you do it. If you expect to join Facebook today and get inundated with leads tomorrow without a strategy, then you will be disappointed. Strategy is everything. That said, here are 4 uncanny ways to generate more leads using social media channels: Write an E-book  - This might seem out of place on a list like this, but you can actually use an e-book to generate leads through social media.
  • SOCIAL MEDIA STRATEGERY  |  FRIDAY, AUGUST 21, 2015
    [Marketing] More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination
    Despite their love for the ‘Burgh, many young PR and marketing pros unfortunately still look at the city as a second-tier stepping stone. However, as I wrote back in February and Shannon Baker wrote in May, it’s well past time for the PR and marketing pros here to change the conversation around our beloved city and show the country that we’re more than a stepping stone to somewhere else. Steve: For a client looking for a new PR or marketing agency, what are the benefits to looking outside the big cities for their next agency relationship? Can you expand on that at all?
  • SOCIALNOMICS  |  FRIDAY, AUGUST 21, 2015
    [Marketing] How to Curate Content for Social Media Faster with Nifty Tools
    Traditional search methods and un-scheduled sharing will require you, as a marketer, to be online continuously to ensure that peak times are taken advantage of, which can be exhausting. Thankfully, there are several content curation ad sharing tools available for small businesses and independent marketers that are both cost effective and easy to use. Keep in mind that different tools offer different advantages, and you should pick the one that suits your marketing needs the best. Curating content for your brand’s social media accounts can sometimes be difficult.
  • DEVUMI  |  FRIDAY, AUGUST 21, 2015
    [Marketing] What is LinkedIn, and How Can I Use it to Get a Job?
    b2b business content marketing lead generation linkedin marketing social media marketingWe have social networks for the whole family: Facebook. Social networks for those obsessed with pictures of their food: Instagram. And social networks for the terminally impatient: Twitter. But what is LinkedIn? To put it simply, it’s a social network for the professional. What kind of professional? Well, anyone with any job, really! No matter […]. The post What is LinkedIn, and How Can I Use it to Get a Job? appeared first on Devumi. Beginners Linkedin Tutorials What's That?
  • SOCIALNOMICS  |  THURSDAY, AUGUST 20, 2015
    [Marketing] Market Your Brand Effectively with Social Media
    Sure, hiring the right talent, staying on budget, and making sure clients receive stellar customer service is critical too, but properly marketing your products and/or services is nothing to take for granted. Without the right mix of marketing and advertising, your brand and your business for that matter can go by the wayside rather quickly. When you hear the term “marketing collateral” your first thought might be that this is somehow tied into marketing and finances. Your marketing collateral can be a host of things, including: Sales brochures , flyers etc.
  • SOCIALNOMICS  |  THURSDAY, AUGUST 20, 2015
    [Marketing] 3 Social Media Books that Will Help Your Online Marketing Efforts
    Let’s take a look at some of the top rated Amazon bestsellers on social media marketing and how they might be helpful: 1. 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business, by Andrew Macarthy. Another gem from Erik Qualman, it is an essential book for any business owner and entrepreneurs who want to understand the implications of social media on our daily lives as well as how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
  • NOWSOURCING  |  THURSDAY, AUGUST 20, 2015
    [Marketing] What a Journalist Learned by Interning for the “Dark Side”
    Individualism is valued in the industry and instilled at my journalism school—as well as pity for writers “forced” into the “Dark Side,” trapped in the Public Relations and Marketing sphere. This summer I made the move from the newsroom to the conference room. My entire career (because I am recent college graduate/child) revolved around finding stories then fighting tooth-and-nail with more experienced people over a punctuation mark I demanded. As it turns out, Nowsourcing is the polar opposite. Journalist Myth #1: The Dark Side doesn’t value individuals.
  • DIRECT MARKETING OBSERVATIONS  |  THURSDAY, AUGUST 20, 2015
    [Marketing] Ashley Madison and the Case for In the Moment Marketing
    Meanwhile, what struck me as interesting about all of this, was the usage of in the moment marketing. Smart marketing PR? digital marketing Ashley Madison Social Media marketing TwitterSh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. So I did a trending hashtag search on the topic. found it fascinating how it kind of exposed sunlight to the other side of or the ugly side of the web where people like to play, preferrably in the dark. Pun intended. People who want to cheat? Seriously?
  • SOCIALNOMICS  |  THURSDAY, AUGUST 20, 2015
    [Marketing] The 10 Commandments of Social Media and Content Marketing
    However, online marketing is even more widespread. Marketers are employing all sorts of online marketing to get products and services out there to prospective customers. The use of social media is not new, but it is really tricky even for the most seasoned marketing agents. If you have never used social media for marketing, then you are bound to have some problem at first. Information usually spreads very fast through social media and this is why people are opting to market their products using this platform. Even so, terms and conditions apply. Focus.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 20, 2015
    [Marketing] 4 Tips for B2B Social Media Success
    Today we have a guest blog post from Stacy Combest, Marketing Team Leader at WTWH Media. It’s no secret that social media has become the major player in marketing, but with all the hype, there are still companies not ready to step up to the plate. Stacy Combest is the Marketing Team Leader for WTWH Media and has been with the company for three years. After her service with the 350th Psychological Operations Company, she shifted her focus from the military’s version of marketing to winning hearts and minds in the civilian world. Tip 1: Lists are key for success.
  • SPIN SUCKS  |  THURSDAY, AUGUST 20, 2015
    [Marketing] Online Courses: The Theory Behind Making Them Work
    It was that we were terrible at doing our own PR and marketing for it. By Gini Dietrich. In 2011, we worked really hard to build and launch Spin Sucks Pro. Inside the membership site, there is a ton—I mean, a ton—of content that every communicator can use for professional development. We were even working toward a certification. In our minds, it was going to be epic. And it bombed. Maybe four people signed up. It’s quite sad, actually. The content that is still behind the paywall is really quite good. And it’s just sitting there. The cobbler’s shoes thing is very real.
  • SPIN SUCKS  |  WEDNESDAY, AUGUST 19, 2015
    [Marketing] Eight Signs You’ve Contracted the Big C … Campaign
    But the big C that’s killing marketing is running wild with very little hope of a global cure anytime soon. We need to stand up and fight back against marketing campaigns and this is my first contribution to the cause. Your marketing should be about the wants needs and desires of   your customers and one of the biggest outcomes you can hope for is to spark a new relationship or sustain an existing one. World-class marketing tends to reflect a long-term relationship with your audience(s) as opposed to a dating frenzy of one night stands. By Bryan Adams. Great news!
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 19, 2015
    [Marketing] Today’s Biz and Buzz
    Walmart isn’t going to give up here though, they are planning to open up 160-170 Neighborhood Markets and 60-70 Supercenters in the next year (Source: Reuters ). THE STORY: Amazon > Walmart. Forget about the days when Walmart was the retailer everyone wanted to be. Those days are long gone as Amazon is taking over (Source: CNN ). But isn’t Amazon mean… Despite what The New York Times released about the work culture at Amazon, it doesn’t seem to be hurting them too much. The e-commerce giant’s stock is up 70% this year (Source: CNN ). DA SKIM. Walmart has been spending a lot.
  • PUSHING SOCIAL  |  WEDNESDAY, AUGUST 19, 2015
    [Marketing] Should You Hire a Blog Writer?
    In this week’s episode of The Marketing Huddle, Laura and I discuss blog post outsourcing and points to consider. You can get the show notes on The Marketing Huddle. Thinking about hiring a blog writer? Hiring a blog writer, a taboo a few years ago, is now common, even critical task. Today’s competition for reader attention demands a high-volume, high-quality blog posting schedule. While larger companies have the internal resources to accommodate the need, most businesses may need to consider their outsourcing options. Need a Blog Writer?
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, AUGUST 19, 2015
    [Marketing] Should You Manage ROI By The Channel?
    Online marketers like to talk about return on investment. You put so much money into your marketing efforts and measure how much profit comes back to you. marketing channel is any vertical you pursue a marketing strategy through or through which you hope to attract leads and generate customers. Some marketing channels include: Social media. Mobile marketing. Furthermore, you can break down some of your marketing channels into subsets, or lower-level channels. single marketing campaign could include multiple channels. That’s good.
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 19, 2015
    [Marketing] How To Use Social Media Marketing Techniques To Reach Offline Leads
    I am in a unique position where I have learned extensively about things like internet marketing and social media and yet work in a space where my customers are not very tech savvy. As anyone in this industry will tell you, a lot of business in these industries come from word of mouth marketing – if you are doing a good job, you will continue to get new references from existing customers. Email marketing worked but I noticed that a lot of my audience only checked their emails every few weeks or so. Our marketing campaign also included an option to unsubscribe.
  • PROACTIVE REPORT  |  WEDNESDAY, AUGUST 19, 2015
    [Marketing] 3 Reasons to Improve your Visual Literacy
    Here are three reasons why anyone in marketing or PR should improve their visual literacy skills. Brand marketers and PR pros know they have to monitor social and online conversations about the brand, products, keywords and competitors.  If you want to stay ahead of the pack, with skills most other marketing and PR folk haven’t thought of yet, add visual literacy to the list of things you need to learn in the next year. Content Marketing Online PR images Internet Marketing Strategy literacy online PR visual visual contentMouse over the image.  Tech.co ).
  • GEOFF LIVINGSTON  |  WEDNESDAY, AUGUST 19, 2015
    [Marketing] Jodi Gersch on Social Media-Driven Journalism
    Jodi Gersch is the Director of Social and Strategic Brand Marketing at USA TODAY. There’s the marketing funnel and the data coming in from our CRM, our audience, our subscriber databases and our email sign-ups. When you watch your local newscast, you’ll see a few local stories, then you will see stories from other local markets, affiliates within the network. Can you create related content for social media that ties into a local market? Those stories are popular, even if they aren’t from your local market. Any typos or errors are mine, not hers. Actionable.
  • SPIN SUCKS  |  TUESDAY, AUGUST 18, 2015
    [Marketing] The Customer is Always…. (Fill in The Blank)
    And, um… I just got fired by one of the marketing agencies we work with. I was THAT client. By Aly Saxe. I’ve not made any qualms about what my experience has been like since I went from running an agency to being the client of a handful of them. I’m probably the worst client ever. Every interaction I have with an agency I hold to the measuring stick of how I ran my PR agency, and then I get all control-freaky on some poor junior account executive. And yes, we work with several. believe strongly in areas of specialty, but that’s a topic for another day. Customer Service in PR. Freaking.
  • SOCIALNOMICS  |  TUESDAY, AUGUST 18, 2015
    [Marketing] Social Media: An Effective Marketing Tool for Real Estate Businesses
    Real estate companies like Rocky Real Estate in Dubai, and even real estate aggregate listing sites like Zillow in the US, are just two examples of the thousands of real estate businesses that are placing an increasing emphasis on online marketing, especially social media. Perhaps the biggest advantage for real estate agents who use social media to market their business and listings, is the exposure that they can get through the power of sharing. There are some industries that have benefitted from the internet in particular, and Real Estate is one of those. Social Media
  • SOCIALNOMICS  |  TUESDAY, AUGUST 18, 2015
    [Marketing] Simple Social Media Practices That Will Improve SEO
    Nowadays, SEO and social media marketing are interwoven. They are inbound organic strategies that are mainly focused on building an identity that is appealing and that would naturally attract site visitors. Social media is reliant on a visible, strong and high quality brand presence. Because of this, better SEO automatically means a better social media presence while a better social media presence offers better SEO. via  pixabay.com. While there are dozens of articles that talk about SEO, it will be difficult to find a good social media SEO specialist. Growing Follower Numbers.
  • CHRIS BROGAN  |  TUESDAY, AUGUST 18, 2015
    [Marketing] OwnerFUEL is Live
    OwnerFUEL is Business, Marketing, and Sales Advice for You. I’m happy to report that we just launched OwnerFUEL as the media property supporting Owner Media Group. OwnerFUEL is the “parent” of all the various media efforts we have created. Let me explain the plan. My site, chrisbrogan.com, is built as a kind of hybrid. It’s me. It’s also me talking about my business stuff. There’s a lot of ME here. So I wanted to create a property that was more about the subject than it is about me. But it’s more me writing as a magazine writer than me being me.
  • DANNY BROWN  |  TUESDAY, AUGUST 18, 2015
    [Marketing] My Social Media Story: What Seems Like the End is Often the Beginning
    At the same time, I began telling people about my online journey, convinced that SEO and content were merging, and in 2013, wrote my first book  “ Findability: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing ” , which was the subject of a very complimentary article on Forbes.com  by Jason DeMers. Now three and a half years on, as a HubSpot Partner Agency, KAYAK is focused on a lead generation, content marketing, and search optimization niche. T his is a part of a special series looking at how social media has impacted the lives of its users. KAYAK).
  • KIKOLANI  |  TUESDAY, AUGUST 18, 2015
    [Marketing] How To Promote Your Content Through Social Ads Effectively
    Your website or blog is the most important piece of the puzzle in online marketing. Blog Marketing Social Media Facebook LinkedIn Social Media Marketing TrafficNowadays, it’s getting harder and harder to be “noticed” on Google. Your SEO efforts take ages to get you results. Even social organic traffic is not working so well anymore. No wonder a lot of folks are turning to paid social media advertising to boost their traffic. Paid social ads are no longer seen as something unnecessary or stupid. Things have really changed. Now, you have to pay to play or… forfeit the game.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 18, 2015
    [Marketing] Why use Video as Part of your Marketing Mix to Reach the Professional Tradesman
    Marketing Tips Marketing Tools Social Marketing Traditional Marketing how to use videos in emails John Sonnhalter tips on how to make effective videos what kinds of videos should componies use why use videos why use videos to reach tradesmenBy John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Video is a powerful tool. Consumers view more than 8 billion videos a day on YouTube and Facebook. That alone should tell you something – that people like videos. Why should you use short videos to attract the professional tradesman? 80% believe a demo video is helpful.
  • SPIN SUCKS  |  TUESDAY, AUGUST 18, 2015
    [Marketing] Facebook Rewards Longer Content: Here’s What We Found
    About a month ago, Corina Manea wrote here about the hubbub surrounding marketers leaving Facebook. And that conversation was in response to Mark Schaefer’s   Facebook Content Strategy is a Time Bomb for Inbound Marketing. Facebook Social Media corina manea facebook content strategy inbound marketing Mark Schaefer slackBy Gini Dietrich. Her post, titled  Are You Sure You Want to Leave Facebook? , was in response to a conversation we’d been having on Slack  about how to achieve better reach and engagement organically. Here is what we found. Data is Gold.
  • IDACONCPTS  |  MONDAY, AUGUST 17, 2015
    [Marketing] Hard Money Loans Infographic: The Facts and Figures
    Evaluating the market value of a property can often result in much faster lending decisions. Business & MarketingUnlike bank loans, which are based on the borrower’s credit, hard money loans are based on real estate assets. Under hard money loan agreements, your real estate properties become the collateral for your financing agreement. While some individuals may not be willing to use their property as collateral for a loan, other individuals may welcome the idea of being able to skip an extensive background check to have access to financing.
  • SPIN SUCKS  |  MONDAY, AUGUST 17, 2015
    [Marketing] Our Job in PR is So Much Easier Now Thanks to Mobile
    Gartner predicted, by 2017, marketers would spend more on technology than IT. Related Stories Mobile App Store Data is Required in 2015 Marketing Plans Tools for Mobile Marketing Strategy Success Mobile First in 2015. Marketing Mobile Marketing apprise mobile cotap jive mobile marketing slack teamchat yammerBy Jeff Corbin. As someone who has been working in the public relations industry for more than 15 years, never before has such an opportunity existed for us as communicators to do our job better and easier. Why do I say this? And it is coming true.
  • HARP SOCIAL  |  MONDAY, AUGUST 17, 2015
    [Marketing] 8 Downright Awesome Reasons to Create a Video Marketing Strategy
    Categories: Video Marketing Tags: video marketing , visual marketing Marketers have clearly acknowledged that visual marketing is all the rage! But what happens when you add even more dimensions to your marketing materials? I’m talking […] ( Read more. ). Video Marketing video marketing visual marketingVisuals are key to capturing attention online. Just take a quick scroll through your social media sites and judge the balance of images to text. Pretty image heavy, right?)
  • PUSHING SOCIAL  |  MONDAY, AUGUST 17, 2015
    [Marketing] What Does Zirtual’s Collapse Mean for Clients and Contractors?
    Laura saw my passion for helping these abandoned professionals and suggested we do a bonus episode of The Marketing Huddle dedicated to recovering from the Zirtual faceplant. Listen below: More at The Marketing Huddle Head over to The Marketing Huddle to get show notes. Over the last week, I’ve been slowly digesting the Greek tragedy that is Zirtual. The company fired its employees and clients. Publicized that it was pausing operations including shutting down Twitter and email. We also will have a transcription available for you in a couple of days. Social Media
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  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
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Social Media Marketing and Measurement