• ENGAGING BRAND  |  MONDAY, SEPTEMBER 1, 2014
    [Marketing] Conquer Conversion Using The Little Black Dress Method
    Well here is a question that you probably never thought you would be asked when it comes to your social media marketing! The problem business face with their social media marketing is to prevent yourself from being too detailed, too exhaustive…and not suggestive enough. How your social media marketing can be more suggestive. Great conversations, great conversational marketing suggests and then leaves a gap for the reader to fill in the final thought themselves. Marketing conversational marketing social marketing social media marketing
  • WRITTENT BLOG  |  MONDAY, SEPTEMBER 1, 2014
    [Marketing] 11 Actionable Writing Tips [+Examples]
    Example: If you’re writing about social media marketing, don’t go off on tangents about complementary email or blog marketing unless your post title encompasses those topics. 'Image source. Engaging a blog reader is a hard thing to do, especially in this digital age. As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it. To keep ahead in the blogging rat race, you need to be constantly improving your writing. Here are 11 actionable writing tips to help you do just that.
  • CONVINCE & CONVERT  |  SUNDAY, AUGUST 31, 2014
    [Marketing] You Are Not the Star of Your Content Marketing
    'I talk a lot about the principle of “Marketing Sideways” – content marketing that is inherently useful (a Youtility ) but is NOT about your products and services per se. This type of content marketing transcends the transaction, and creates awareness for your brand at the top of the funnel – among potential customers that otherwise might not be introduced to your company and its offerings. » Content Marketing atomize content atomize youtility columbia sportswear content marketing gallaher cigarettes lowe''s marketing sideways youtility
  • ENGAGING BRAND  |  SUNDAY, AUGUST 31, 2014
    [Marketing] Show 501 – How To Be The Best Entrepreneur Podcast
    How did Josh get into podcasting and why did he choose podcasting as a part of his content marketing mix? 'What does it take to be the best entrepreneur? Josh Denning knows. He is the founder of The Tropical Entrepreneur, one of the best entrepreneur podcasts out there and joins me Anna Farmery to talk about entrepreneurship and the challenges of moving your business forward. Before we get into the nuts and bolts of entrepreneurship the listener of the week – chosen from the people who shared about the show or left a review in iTunes – is Stevie Knight. Pod Casts
  • TWIST IMAGE  |  SUNDAY, AUGUST 31, 2014
    [Marketing] Laughing All The Way To The Bank With James Altucher
    digital marketing. marketing podcast. 'Episode #425 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. got a strange email from James Altucher a while back. It was all about stand-up comedy. He was following my blog (which, kind of made me want to tidy the place up a little bit after knowing that), and he could tell that I am both a fan of standup comedy, and a student of the mechanics behind it. If you don''t know James, he is a trader, investor, writer, and entrepreneur. His bio is an impressive one. Enjoy the conversation. bitly.
  • BRASS TACK THINKING  |  SATURDAY, AUGUST 30, 2014
    [Marketing] How I Balance Personal and Professional Online Today
    Someone who found me because of my marketing background might not really want to hear the stuff that’s more personal. But since my departure in July, I’ve revived the blog here to focus on my professional perspectives on life online, digital communication, and online marketing. For the most part, feedback from Twitter friends has always been that they like that I’m more personable and accessible, so I try to keep it that way by not making myself just an RSS feed of marketing articles. No marketing quotes and graphics and stuff there. So here goes.
  • BLUE FOCUS MARKETING  |  SATURDAY, AUGUST 30, 2014
    [Marketing] What is a Brand, and why does it matter? New @DavidAaker Book #branding
    'Now on his ninth book, marketing and branding expert David Aaker (@ DavidAaker ) hardly needs any introduction. Such a shift has had a profound shift on both organizational and marketing strategy. In order to accomplish this, marketers must be guaranteed a seat at the strategy table, as internal branding becomes just as essential as external branding. When absent or superficial, the brand will drift aimlessly and marketing programs are likely to be inconsistent and ineffective. But how do you make your brand shine? What is a brand, and why does it matter?
  • SOCIALNOMICS  |  SATURDAY, AUGUST 30, 2014
    [Marketing] 10 Ways to Land Your Next Job Through Social Media
    Digital Footprint How To LinkedIn Social Media Socialnomics Tips job search Marketing Melodie Melodie Tao 'Social media has revolutionized the way job seekers can find new opportunities. Earlier we, shared with you tools and apps that will give you the leading edge in the job search process by making your search more efficient. After you find all those great jobs to apply for, the work is just beginning. Here are resources and tips on how you can use digital tools and social media to stand out and land your next job. PREPARING FOR YOUR JOB SEARCH. DURING THE JOB SEARCH PROCESS.
  • IDACONCPTS  |  FRIDAY, AUGUST 29, 2014
    [Marketing] Texting: The Better Option to Communicate [Infographic]
    Business & Marketing infographic texting texting infographic 'Since more and more consumers opt to not sign up for a landline telephone service, a lot of companies are turning to cold calling customer’s cell phones. Unfortunately, this practice is not only annoying to customers, but also inefficient for staff. Also, it is annoying for customers because new technologies, such as robocalls that redirect the call to a live person if somebody picks up, appear unprofessional and project an image of sleazy sales person. Second, it is inefficient for staff because of several reasons.
  • TWIST IMAGE  |  FRIDAY, AUGUST 29, 2014
    [Marketing] Six Links Worthy Of Your Attention #219
    He is a media and marketing juggernaut that owns a lot of the stuff that we have all come to know, love and laugh at. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "This is the sort of thing the Internet is great at. How military gear has changed as a result of technology and how we fight wars, for the last thousand years." " (Alistair for Hugh). The $5 Logo - The Folyo Notebook. "Can you get a well-designed logo for five dollars? The answer? " (Alistair for Mitch). " (Hugh for Mitch).
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Marketing] [Video] How the Social Employee Fuels the Brand #SocBiz
    The Möbius strip is a nifty object—like a little embodiment of infinity—and its unique properties make it an excellent analogy for how modern marketing communications should operate. Solis’s observations come during a blog post and video interview with Porter Gale, former VP of marketing at Virgin America (@ VirginAmerica ). This is a good reminder for all those marketers chasing ROI that it’s important to keep an eye on long-term returns rather than just short-term. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company.
  • ABSOLUTE PA  |  FRIDAY, AUGUST 29, 2014
    [Marketing] 3 Words That Get You Unstuck To Take Action
    Even though they KNOW that active marketing is a whole lot more effective that being passive. Helping my clients feel confident about their messaging, and navigating the do’s and don’ts of modern marketing to achieve more success is the unseen part of our work together. Social Media & Online Marketing blogging and content marketing small business marketing Social Networking 'In January, I didn’t set a one-word theme for the year like I’ve done in the past. And, when I have done, I’ve never declared it. kept it to myself. ‘?.
  • SOCIALNOMICS  |  FRIDAY, AUGUST 29, 2014
    [Marketing] Hospitals Operating with a More Social Approach
    Most businesses these days would be at a loss without social media; it’s a huge marketing facet and one that opens a great informative forum. 'When many of us think of social media, we think of teenagers sending pictures and snarky remarks, or middle-aged women planning high school reunions and sharing their kids’ latest achievements. However, there is much more to it. Even hospitals are deep into social media and seeing important benefits from its use. How and why are they using it? Hospitals are using social media to spread awareness. Social media can provide comfort.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, AUGUST 29, 2014
    [Marketing] Make The Connections That Change Your Business
    He shares his enthusiasm on Moz with a great article called  Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO. Marketing Is All About Connecting People. 'Are you involved with your local community? For some, involvement means your kids go to the local school and you eat at the neighborhood pizza joint occasionally. But for a business, local events can create a lot of benefits. Casey Meraz has a really interesting hobby: he hosts and runs local events. I’m impressed. Local Events That Can Connect.
  • CONVERSTATIONS  |  FRIDAY, AUGUST 29, 2014
    [Marketing] Voice of Customer (VoC) Metrics for Small Business
    Aligning your practices with your customer’s intentions is simply common-sense when it comes to marketing. Customer Loyalty Index (CLI) Sean Ellis recently wrote on Marketing Profs that understanding visitor intent is the heart of conversions. Aligning your practices with your customer’s intentions is simply common-sense when it comes to marketing. 'Guest Post by Trevor Grey. Before they shared their goals with me, I had one piece of advice for all of them, which was not to feel tempted to mimic another company’s Voice of Customer program or metrics. Frederick F.
  • TWIST IMAGE  |  FRIDAY, AUGUST 29, 2014
    [Marketing] Emotion Is The Fast Lane To The Brain
    Dig a little deeper how many marketers do you know that are great storytellers? see a lot of marketing and communications professionals who are able to create and transmit a message, but professional marketers who have studied and labored over creating stories? Marketers who have published stories (fiction or non-fiction) with success? marketer. marketing. marketing professional. 'We talk a lot about storytelling and brands, don''t we? Let''s reverse that thought: how many brands are actually great storytellers? like being proven wrong. emotion.
  • WRITTENT BLOG  |  FRIDAY, AUGUST 29, 2014
    [Marketing] 7 Tips to Hire the Best Freelance Writer
    Whether you are looking for a ghostwriter for your blog, a copywriter for your website, or a business writer to create smart marketing content, the following guidelines can help you find the best freelance writer for your needs. Thanks in part to shows like Mad Men, many people read the word “copywriter” and expect that a freelance writer will come up with an entire advertising slogan and marketing campaign. Content Marketing Content Strategy Copywriting 'Image source. Know What You Want. Budget – How much can you spend over how much time? Look at Published Work.
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Marketing] [VIDEO] How Social Employees Fuels the Social Brand
    'New @SocialEmployee Book Trailer Video Announcement: Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Branding Employee Branding Marketing Social Business Social Executive The Social Employee Watch the video to find out!
  • DANNY WHATMOUGH  |  FRIDAY, AUGUST 29, 2014
    [Marketing] ICYMI – Facebook Videos, Hyperlapse, Google Authorship Demise
    Great content marketing from GE – an electronic dance track from sounds from GE’s research centres. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Comparethemarket runs first video ads on Facebook. Twitter expands ads programme to twelve new countries. tricky week for Macmillan as they are reprimanded on Twitter after jumping on the Ice Bucket meme. Facebook is cracking down on clickbait headlines. Campaigns. icymi
  • THE WAY OF THE WEB  |  FRIDAY, AUGUST 29, 2014
    [Marketing] Google Authorship and rel=author is no more
    Blog Social Media Marketing google authorship 'One of the main benefits of signing up for a Google+ profile as a writer, blogger and author has been the Google Authorship program, which began back in 2011 with the launch of Google’s own social network. And in a Google+ post, Google’s John Mueller has confirmed that not only will the search results no longer show any Authorship results, but data will no longer be tracked from the rel=author markup. Now that’s gone as well. Should you remove Authorship markup? Schema), and won’t cause any problems. Why was it ended?
  • DEVUMI  |  FRIDAY, AUGUST 29, 2014
    [Marketing] Pinterest Message Marketing for your Business
    'Pinterest message marketing takes the popular image sharing platform and gives it a new, more personal, text based twist. Choosing to use Pinterest message marketing with your business can help you open up new relationships, start collaborations, and begin writing exciting new chapters in your brand story. Are you ready to start your Pinterest message marketing plan? Pinterest message marketing basics. The first thing that you have to know about Pinterest message marketing is that you can only message a user who is following at least one of your boards.
  • DANNY BROWN  |  FRIDAY, AUGUST 29, 2014
    [Marketing] Important Message for Subscribers to DannyBrown.me
    originally appeared on Danny Brown - the human side of media and the social side of marketing - all rights reserved. 'A little over two years ago, I shared a post on why I was leaving Feedburner which, up until then, had pretty much been the go-to service for bloggers looking for an easy way to offer a subscription service for readers, either by email or RSS. At the time, I mentioned I was moving to Feedblitz, and offered reasons why. So, this will be the last “newsletter” (read “email updates”) that email subscribers to this blog will receive from Feedblitz.
  • SOCIALFISH  |  FRIDAY, AUGUST 29, 2014
    [Marketing] [Cool Infographic Friday] Top 10 Data Breaches
    Cool Infographic Friday] Women dominate social media [Cool Infographic Friday] Clues to Facebook’s Future From Facebook Investing [Cool Infographic Friday] Google’s design for search [Cool Infographic Friday] On Content Marketing [Cool Infographic Friday] Big Data Big Profits. 'A propos of nothing, really, but I thought this was interesting in a “time to get a new way to protect our data” kind of way. —————– ( photo credit). More like this. Cool Infographic Friday] Is the Book Dead? Cool Infographic Friday Potluck
  • ENGAGE  |  FRIDAY, AUGUST 29, 2014
    [Marketing] Enough From the Naysayers: Sponsored Content Is Just Scratching the Surface
    'A recent Contently study has some unkind results for digital content marketers. Marketers and journalists are no strangers to public skepticism — and it’s easy to see why some readers would take any “branded” content with a grain of salt. These findings surely have many content marketers shaking their heads. But is it time to sound the alarm, send out an SOS and abandon ship? Not so fast. But the study’s authors weren’t done done yet. They twisted the knife deeper still, claiming that most readers don’t even know what the term “sponsored content” means. Oh boy.
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 29, 2014
    [Marketing] Why Research Is Key to Improving Your Social Media Marketing
    » Social Pros Podcast brand communities content creation content marketing digital marketing social media Social Media Marketing Social Pros twitter 'Tweetable Moments There’s no stop button in social media. marjijsherman Tweet This A New Perspective Marji Sherman joined Kohler last year as their first hired social media expert. This allowed her to come in to a clean slate that she could configure how she saw fit, but it also meant winning the hearts and minds of her colleagues. “Every step I took, I’d have somebody telling me. Read the whole entry.
  • CONVERSTATIONS  |  FRIDAY, AUGUST 29, 2014
    [Marketing] Social Media Can Boost Your Subscription Business: Here’s How
    solid social media marketing plan can position a subscription business like this to grow exponentially and extend promotional reach with online engagement and community building. Consulting businesses like Marketing Sherpa, Bloomberg, and Forrester Research sell their advice as monthly reports. Rapid advances in technology and social media have significantly ramped-up online marketing. Social media is an increasingly important and more effective source of marketing and new business leads. 'Guest Post from  SocialMonsters. What Type of Businesses Sell Subscriptions?
  • JEFF KORHAN  |  FRIDAY, AUGUST 29, 2014
    [Marketing] Social Business: Managing Relationships to Build Personal and Business Brands
    Get Weekly Marketing Updates. After creating Goldmine, Jon had to literally build what we now know as the CRM market. Jon’s Top Sales or Marketing Advice  - Become a trusted advisor to your prospects and customers by inspiring and educating them about how they can improve and grow their business. If you enjoyed this episode of This Old New Marketing podcast, please  head over to iTunes to leave a rating, write a review, or subscribe.    If you use Stitcher , click here to leave a rating, write a review, and subscribe. 'Listen to the Episode Below (00:37:05).
  • CONVINCE & CONVERT  |  THURSDAY, AUGUST 28, 2014
    [Marketing] 5 Ways Companies Are Using Instagram’s New Hyperlapse App
    » Social Media Strategy georgetown athletics how to use hyperlapse hyperlapse instagram mercedes oreo social image of the week social media the north face timelapse video video marketing visual storytelling 'This week, Instagram unveiled its newest project Hyperlapse , an app designed to capture high-quality time lapse videos in an easy to use format. With more than 40,000 uses of #hyperlapse on Instagram at press time and counting, it’s no surprise to see early adopters from major brands, to TV shows, celebrities, and more. Wondering how you can tap into Hyperlapse?
  • BRASS TACK THINKING  |  THURSDAY, AUGUST 28, 2014
    [Marketing] When Entrepreneurship Isn’t The Right Fit
    There’s no question that entrepreneurship contributes a great deal to the US (and arguably global) economy, and although numbers have dipped slightly as the job market recovers, entrepreneurship is still a strong trend that I don’t see dying off anytime soon. We were devoted to building a firm and a practice around social business consulting, and did so successfully for the most part, even with challenges and rapidly-shifting markets that led to a pivot or two. 'Entrepreneurship these days is all the rage. But what about when it’s not? The short answer is: no.
  • TWIST IMAGE  |  THURSDAY, AUGUST 28, 2014
    [Marketing] A Twitch In Time
    It''s hard to feel like this when digital marketing is everything that I do. and it''s something that many marketers who are toiling around with content marketing need to consider as well. affiliate marketing. content marketing. digital marketing. 'Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? People are into it. can''t even follow the chat box on the right side of the screen, because it''s moving too fast. That''s it, I am officially out of loop. have suddenly traipsed into the world of the uncool.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, AUGUST 28, 2014
    [Marketing] Are You Using The Best Way To Get Traffic To Your Site?
    'Marketing Pilgrim’s Cynthia Boris knows a lot about online marketing and content so she was pretty happy the other day. Retail and Hospitality do best with paying for search marketing. Small Business Internet Marketing organic search paid search Social Media traffic As she says, “ You can pay and pay but organic search still wins.” ” What is she talking about? Organic Search Wins. Organic Search sends 51% of the traffic to company websites when you combine all the industries, but they do vary when you break them down.
  • MYRLAND MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Marketing] Lawyers: One Of The Most Important Questions You Can Ask Your Clients
    Business Development/Sales Training in Client Service and Business Development/Sal Uncategorized Business Development Client Client Retention Client Service How To Win Business lawyers Legal Marketing Lifetime Value of a Customer Marketing ROI 'I was just reading an email from WordPress expert Chris Lema about his recent search for a new job. He was discussing what made him choose one employer over another. Something he said stuck with me because it could help you as you begin working with your clients, and as you continue working with current clients. It’s easy. Be patient.
  • THE REALTIME REPORT  |  THURSDAY, AUGUST 28, 2014
    [Marketing] Weibo Users Embrace ALS #IceBucketChallenge in China; Raise $400,000 To Date
    Related Stories Realtime Marketing: How To Plan For The Moment How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks. Social Media Case Studies #IceBucketChallenge ALS global campaign viral viral marketing 'The ALS Ice Bucket Challenge has generated a fair amount of debate. Rich Becker sums up the arguments in support and against #IceBucketChallenge here. Whatever your perspective, you can’t argue with the windfall of $88.5 million and 1.9 Let us know!
  • ENGAGING BRAND  |  THURSDAY, AUGUST 28, 2014
    [Marketing] Must Read – If You Don’t Enjoy Social Media
    Why should you ‘do’ social media, content marketing, social marketing…or any other term that you want to offer me… because YOU want to…no other reason. Do you struggle because you are not passionate about the market place? Social Media business reasons social media content marketing social media 'Do you enjoy social media? Or do you find it a chore? Do you embrace social media as part of your life or do you do it when you have time? It is important how you view digital technology. If the answer is one…easily solved.
  • NOWSOURCING  |  THURSDAY, AUGUST 28, 2014
    [Marketing] How Do Optimists Stay Inspired?
    speak from experience: we’ve recently moved to a new office and been trying to expand into new markets which can be a stressful situation. Think of it as the Chicken Soup for the Marketer’s Soul. 'It’s not always easy to be an optimist. That said, many of you know of me as a pretty big optimist and often try to cheer on people around the Internet. You might think it’s exhausting to keep up such a pace – guess what? It is! People on the Internet are so cynical; just read the comments on any article. Good question. Let me tell you about my friend Dave.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 28, 2014
    [Marketing] What is a USP?
    USP stands for Unique Selling Proposition and it is an important part of developing a marketing program. In the first video of Sonnhalter’s Marketing Minute series, Matt explains how to develop a good USP for you next marketing program. Marketing Tips marketing minute matt sonnhalter Unique Selling Proposition USP video what is your unique selling proposition 'Do you have a USP? Do you know what a USP is?
  • SOCIALNOMICS  |  THURSDAY, AUGUST 28, 2014
    [Marketing] Is Social Media Helping You Score the Best Credit Card?
    Restrictions marketing to young people. Credit card companies have restrictions regarding how much they market to young people (for instance, being too close to college campuses and wooing with free merchandise), but now they’ve turned to social media to get the younger crowd. 'Credit scores are not something you mess with. Easy to hurt, much harder to fix – a low credit score can be damaging once it’s there. But sometimes you need a credit card. When searching for one, be thorough and be wary. Be wary of high interest rates and penalties.
  • SOCIALFISH  |  THURSDAY, AUGUST 28, 2014
    [Marketing] Best Practices in B2B Retargeting
    'It’s clear that retargeting as a marketing practice is here to stay. What about business to business marketers? Since it has been historically viewed as a business to consumer practice, other marketers have been slow to adopt retargeting. Use quotes and information from industry and thought leaders and focus on the interests you’re marketing to. Easy B2B Tips for Google+ Users Five Steps for a B2B Social Media Marketing Strategy Using YouTube for B2B Content Strategy for Associations Five Web Design Trends to Watch How to Market like a Musician.
  • CONVINCE & CONVERT  |  THURSDAY, AUGUST 28, 2014
    [Marketing] How Three Brands Won Big with Content Promotion
    More and more marketers are finding new and creative ways to ensure their content gets seen by the audiences that matter most to their brands. Marketers and PR folks are earning media and influencer coverage for their content while. » Content Marketing case study content distribution content marketing content marketing strategy content promotion distribution channels public relations re-branding return on investment slingshot seo the rodon group 'Content promotion and distribution, as an industry, is starting to grow up. Read the whole entry.
  • FRESHNETWORKS   |  THURSDAY, AUGUST 28, 2014
    [Marketing] iBeacon-enabled mannequins come to House of Fraser stores
    With possible uses cases ranging from enhancing the customer experience to conducting market research, it’s no surprise that more and more brands are starting to recognise their true potential. could not wrap up this post without some reference to the implications this might have to the world of market research. Integrating iBeacons into the store in this way could provide a new way of conducting market research. 'Adoption of iBeacon technology is growing at a phenomenal rate. Offers and rewards will also be accessible through this service. The key here is balance.
  • IDACONCPTS  |  THURSDAY, AUGUST 28, 2014
    [Marketing] The App Aided College Student [Infographic]
    Business & Marketing college student infographic how students use smartphones how students use smartphones infographic infographic 'Smartphones are not a fad; it is a reality that they are here to stay. If you’re still not convinced, consider this: 63.2% of Millenials accessed the Internet from mobile devices in 2012. As Millenials use the mobile Web and smartphones more and more, it is not a surprise that advances in technology are revolutionizing the college campus. Libraries are more like study halls, instead of being places to find information. through a single smartphone.
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] Is it worth investing in social media?
    For the chair of the Federal Reserve to issue such a direct warning to the markets was highly unusual, and a telling reflection of the huge enthusiasm that traders seem to be feeling about social media. The typical measure of a stock’s cost compared to its value used by the markets is its price to earnings (PE) ratio: the current cost of a share divided by its profit per share. The answer lies in Facebook’s earnings report of a year previously, when the business stunned the markets by announcing a sharp increase in advertising revenue alongside its usually healthy user metrics.
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] Leaders in Advocate Marketing: Q&A with Erik Qualman
    'Last week, we launched our “Leaders in Advocate Marketing” series with Jason falls – you can read the first post here. He is also the former head of marketing at Travelzoo Inc. Erik Qualman, Professor of Digital Marketing, Hult Business School, Author, Socialnomics. Digital Leadership email Facebook Featured Social Media Socialnomics Tips Advocacy advocate management Advocate Marketing advocates This week, we sat down with Erik Qualman , professor, international author and keynote speaker. TZOO). How is brand advocacy different on Facebook vs. Twitter?
  • GET SOCIAL PR  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] What Do Content Marketers, Monty Python And Press Releases Have In Common
    'TweetMarketing professionals never stop surprising. In one post, someone declares “the press release is dead,” and another shouts, “it’s not dead yet.” This back and forth reminds me a scene from Monty Python. If you’re a fan, you know exactly where I’m going – and you’re probably smiling too. It’s a great scene. They would […]. Commentary public relations
  • IMAGINE YOUR REALITY  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] How to Calibrate your Business Offerings
    Calibration of your business offerings involves testing your market without putting a lot of effort into the test. put that class together and marketed it and got a few people to sign up. 'Over the years, one of the lessons I’ve learned about business is how important it is to carefully test your products and services to see if people really want them. In Great by Choice , the authors also share their own wisdom about strategy, calling it the strategy of firing bullets until you know its time to fire a cannonball. The reason is quite simple. Blog business classes
  • PROBLOGGER  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] Top 5 SEO Techniques That Will Hurt Your Business
    Content marketing, use of social media, as well as onsite optimization can work as a perfect SEO blend. The   RankExpert’s   Head of Marketing Greg Whelan holds a degree from the University of Austin’s Mccomb School of Business and a MBA in Marketing. With his unique insights into the world of digital marketing, Greg oversees strategic planning for large to enterprise-sized companies. . 'This is a guest contribution by Greg Whelan of RankExperts. Relying on Backlinks Alone. This implies that SEO should be used in a strategic and wise manner. Purchase of Links.
  • ENGAGING BRAND  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] Confessions of A Frustrated Customer
    So whatever market sector that you are in, you are in the convincing business. 'Ever feel people make business sound so hard? Ever feel that colleagues are speaking a different language ? When in essence you have an idea, you plan how to deliver it, you explain it and you sell it. Simple. Business isn’t hard, people are hard. People need convincing; Investors, employees, suppliers and of course customers. The problem is that once we have convinced ourselves, we believe that everyone should see it, everyone should just ‘get’ why we are the best alternative.
  • CONVINCE & CONVERT  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] Please Stop Worshiping Originality
    'Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. » Jay Today TV ALS ice bucket challenge Apple breather chris moody jay today julien smith oracle marketing cloud steve jobs JayToday is available on Youtube , iTunes (as a video podcast), and at JayToday.tv. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service). Here’s a Jay Today video where  I talk about why it’s time to stop worshiping originality. I’m still in New York City.
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] Twitter Takes on Video Advertising
    Featured Video online marketing SEO Social Media Twitter video advertising 'Twitter announced last week that, for the first time, it would now feature video advertisements in viewers timelines. This new regime is titled ‘Promoted Video’ and follows Facebook’s movement towards bespoke promotional clips tailored to their users. By using native video advertising the clips should seamlessly fit into the site giving users a more varied experience without being too obtrusive. Twitter has over 271 million users, not including those who view profiles without an account.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] [VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership #SocBiz25
    'Blue Focus Marketing is pleased to announce the fourth video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. The video, titled “Are You a Social Executive?” explains why social business is driven by strong, visionary social leadership. But how does this work? FOR EWORD by David C.
  • VIPER CHILL  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field
    had been in sales my entire life and knew I could sell internet marketing to local business owners. This was about 1-2 years before main street marketing and every guru was pitching local marketing. That is the #1 way to build a local business FYI: Parasite marketing. believe there are two strategies for people starting a local marketing business and both come down to picking a niche. Plus for marketing you could do local event sponsorships and do good in your community. For instance, being the go to guy for marketing London Hotels. London Hotel.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] 10 Tips For Optimal AdWords Campaign Settings
    Your online marketing strategy in all its forms is optimal when it is specific to your goals and circumstances, because then you are speaking to the people most apt to respond at the times they are most apt to listen. PPC for Small Business adwords adwords optimization online marketing strategy PPC 'Do you have the right campaign settings? Andrew Lolk has an interesting illustration about the importance of this topic when he says, “ Compare it to running a marathon, but you forgot to put on your shoes. Target the languages the demographic in your location targeting speak.
  • SOCIALFISH  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] Association Social Media: National Business Officers Association (NBOA)
    However, in this role I constantly collaborate with the events, membership, marketing, corporate relations, and professional development department staff. However, we do step in to prevent business partners from posting marketing materials, as well as to post about certain NBOA research projects, respond to unanswered questions from first-time posters, and occasionally to put out a “Best of” the public and private social communities post (a mini-newsletter compiling the most popular discussions/articles from our digital ecosystem). Who do you report to? blank weekly calendar.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] Tips on Getting the C-Suite Involved in Blogging
    Marketing Tips Social Marketing heath brothers how to get your boss to blog made to stick tips on getting your boss to blog 'The folks at the top got there, for the most part, because they know the industry and your customer base. Unfortunately, as they move up the corporate ladder, they spend less and less time with the customer and what’s really on their mind. An interesting book Made to Stick  by the Heath brothers talks about the “ knowledge curse ” of the C-S.  The key with blogging is giving people valuable info that can help them do their job.
  • PUSHING SOCIAL  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] The Secret Sauce for “Great” Blog Posts
    There has been a mini-renaissance in writing lately largely spurred on by the current fascination with content marketing. Their background and education (example:  Marketing and Gift Officer at a series of nonprofits for the last 10 years). Content marketing works best when you build content around your reader’s needs. 'Have you ever read something that instantly grabs and holds your attention? In these cases, it seems that the author has a special key to stoking your curiosity. Their stuff is addicting. remember feeling this way about “The One Minute Manager.” Step #2.
  • WRITTENT BLOG  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] 5 Writing Tips to Drive Your Readers to Action
    Growing a business’s bottom line is the essential goal of practically every marketing strategy you employ. 'Image source. Think about this for a moment: what, exactly, is the purpose of a blog post? If you’re thinking increased traffic, audience exposure, and authority & brand building, you’re wrong. Those are just side benefits a blog post brings and channels through which the real purpose is achieved: more sales. But driving your readers to action isn’t as easy as it looks. Link to the Conversion Page. Remember to link as naturally as possible. Image source.
  • CONVINCE & CONVERT  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] Is Inbound Marketing Actually Profitable or Just a Slogan
    'Yesterday, HubSpot, the creator of the term “Inbound Marketing,” filed for an IPO. » Digital Marketing business strategy digital marketing strategy hubspot inbound marketing initial public offering investment IPO loss profit revenue sales social media research tom webster When a company files for an IPO, they submit what is called an “S-1,” which provides financial information for prospective investors. Maybe you will be, too. Hubspot has been around since 2006, and their S-1 details financial information from 2009. Read the whole entry.
  • JEFF KORHAN  |  WEDNESDAY, AUGUST 27, 2014
    [Marketing] Communicate a Bigger Vision with Content Marketing
    'If your marketing could only accomplish one thing, what would it be? If conversion happens on your website, you want your marketing to take buyers there. Marketing used to open doors. What makes content marketing so much more powerful than traditional marketing is that it can convince people your business is the one for them. These days your content marketing and social media accomplish this, or should. How clearly does your your online marketing communicate what your business can do for its customers? Then what happens? It starts with a vision.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Marketing] 7 Skills New Marketers Need to Succeed
    Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing. Innovation Marketing Personal Branding 'The industry is constantly changing and it can be a challenge to keep up. How can you tell the difference between the skills that are necessary and those that are just hype?
  • PROBLOGGER  |  TUESDAY, AUGUST 26, 2014
    [Marketing] How to Create Massive Value Content & Blow Your Readers’ Minds
    Perhaps the most common ones have to do with social media or marketing. The Ultimate Guide to Using Pinterest” or “The Ultimate Guide to Successful Email Marketing”. Pooja Lohana is a freelance writer, ghost writer and online marketing mentor featured on Problogger, Firepole, JeffBullas, MarketingProfs, Hongkiat and more. 'This is a guest contribution from Pooja Lohana. Let’s face it. Your readers are selfish. The moment they land on your blog, they look for “what’s in it for me?”. And that’s not such a bad thing after all. Knowledge is power. What is Massive Value Content?
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 26, 2014
    [Marketing] 3 Ways to Create Amazing Interactive Content
    'It’s time for marketers to wake up and learn that if you are not interacting with your audience, you will be ignored. Interactive Video Marketing Interactive video marketing differs from “normal static video advertisements” by providing your audience with the choice of interacting with the video instead of simply just watching. » Digital Marketing content marketing digital marketing engaging content interactive marketing polling reveal based marketing video marketing wow your audience No one wants to be ignored, right? So
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, AUGUST 26, 2014
    [Marketing] Did You Take The ALS Ice Bucket Challenge?
    Tech Republic looked at the ALS Ice Bucket Challenge: Why it worked and what social media marketers can learn. lot of marketers are trying to learn from this highly successful phenomena because it would be great if they could figure out the magic formula. It’s hard to measure the response, though, because this is not a marketing campaign where the initiators have control over what happens. What Marketers Can Learn. Social Media ice bucket challenge social media marketing 'A lot of people have been doing it. Why do humans act this way?
  • DEVUMI  |  TUESDAY, AUGUST 26, 2014
    [Marketing] 6 Steps to Get More YouTube Views Easily
    The YouTube search algorithm is smart enough to catch on to a tag that is largely marketing related, but tries to sneak in a “Funny cat video” just for the searches all too often performed for that term. YouTube is not a video marketing platform, it is a social media platform – forget that and you’ll never get more YouTube views than the few hundred you’ll have going it alone. Uncategorized online marketing social media marketing video marketing YouTube youtube marketing youtube strategy Steps to get more YouTube views! Using HD quality video.
  • DANNY BROWN  |  TUESDAY, AUGUST 26, 2014
    [Marketing] 3 Types of Editorial Calendar to Manage Your Business Blog
    Types of Editorial Calendar to Manage Your Business Blog originally appeared on Danny Brown - the human side of media and the social side of marketing - all rights reserved. Can Help You Measure Metrics That Matter The Value and Meaning of Community In Marketing. 'This is a guest post by Sarah Arrow, and is part of her 30 Day Blogging Challenge. If you’re going to grow your blog, and publish content that your audience will love on a regular basis then you’ll need an editorial calendar. What sources are trusted and what sources are considered unreliable? Syndication.
  • PUSHING SOCIAL  |  TUESDAY, AUGUST 26, 2014
    [Marketing] An Elegant Way To Keep Track of Your Blog Ideas
    m submitting this post to  GrowthHackers.com , a great place to share tools and tips on blogging, marketing, and content marketing. 'Tell me something…. Do you struggle with publishing a weekly blog post? How about recording new blog post ideas that pop into your mind throughout the day? Yes on both counts for me. know that I must write a post but my weekly blog post often slips to the bottom of my To Do list. Since my To Do list is tucked away on Evernote and Trello, its easy to forget that I need to write a post. Basically, out of sight out of mind is my achilles heel.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 26, 2014
    [Marketing] Is Brand Advocacy Part of Your Marketing Strategy to Reach Tradesman?
    One of our clients in the plumbing market was able to identify and nurture several advocates over the years. Have them test and evaluate new products before they are brought to market. Marketing Tips Marketing Tools Traditional Marketing Uncategorized brand advocacy brand advocacy as a marketing strategy professional tradesman using contractors as brand advocates using tradesman for brand advocacy 'Let’s face it, in an ideal world we’d all want our customers to love us! Why are brand advocates important? That to me is the ultimate.
  • WEBBIQUITY SMM  |  TUESDAY, AUGUST 26, 2014
    [Marketing] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. These differences can and should provide valuable lessons for B2B marketers. Historical Lessons.
  • FRESHNETWORKS   |  TUESDAY, AUGUST 26, 2014
    [Marketing] Beyond the hype: The Co-op’s tech-enabled research trolleys
    But aside from replacing the  technology  entirely, how can the Co-op encourage users to participate in their market research? Customer experience Digital tools and technologies Future of market research Innovation Retail Co-op trolleys in-store market research innovation market research research tablet trollies Technology 'The classic shopping trolley hasn’t changed much since it was first introduced in 1937. But the Co-op is set to change that, having rolled out trolleys fitted with tablets in 33 stores. . The world foods? The spreads? Who knows!)
  • DREW'S MARKETING MINUTE  |  MONDAY, AUGUST 25, 2014
    [Marketing] 5 ways to market if you don’t have a lot of money
    'No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if you don’t have a lot of money? Well, the short answer to that is you’d better find some resources for marketing or you are in a lot of trouble. In the meantime, while you’re scraping together the money to spend on marketing — try this budget friendly tactics. Sampling is one of the most effective marketing tactics  around. Sampling is a golden oldie in terms of marketing tactics. So do it right.
  • ENGAGE  |  MONDAY, AUGUST 25, 2014
    [Marketing] Forget the Ice Water; Conquer Your Real Fears Instead
    These challenges are for a good cause—but they’re also a testament to the power of consumers in content marketing. 'While the #icebucketchallenge continues to dominate your Facebook newsfeed, there’s another challenge that could be trending soon. The Canadian Cancer Society has launched the Fearless Challenge, its effort to “reframe some of the conversation around cancer, and also raise a load of money in the process.”. Created by Lowe Roche, the effort challenges everyday people to post their deepest fears on the society’s website. Teresa Brauer says she’ll eat 10 crickets for $1,000.
  • PROBLOGGER  |  MONDAY, AUGUST 25, 2014
    [Marketing] How to Write Smart Content on Days You’re Feeling Dumb & Distracted
    Pratik Dholakiya is the Co-Founder & VP of Marketing of E2M , a digital marketing agency and OnlyDesign , a creative design firm. He’s passionate about start-up marketing, entrepreneurship & all things digital. 'This is a guest contribution from  Pratik Dholakiya. It’s Wednesday morning, you barely slept last night, missed your morning coffee because you were running late, and are now sat in front of your computer staring at a blank Word file wondering what on earth you’re going to write about. Yeah, the world is a cruel place. should know, I write for a living.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, AUGUST 25, 2014
    [Marketing] The New Link Building Beginner’s Guide
    There always is something more to learn in internet marketing, because it is a constantly changing arena. 'I know that readers of this blog are probably not beginners at link building, but it’s a good idea to quickly skim The Beginner’s Guide to Link Building by Paddy Moogan on Moz. The reason why it’s a good idea is because there just may be something you learn. Beginner’s guides that come out generally have the latest information, and link building tactics need constant refreshing in order to be effective. Visuals, no overloaded pages, and easy to read. like it.
  • SOCIALFISH  |  MONDAY, AUGUST 25, 2014
    [Marketing] Teem’d: The New Collaboration Tool
    The application promotes participation and integration of marketing. Small businesses with limited internal resources for social media marketing. Integrate marketing with contributions from all stakeholders. 'This series of posts is for software and app and tech vendors who have new tools they’d like you to know about. Startups are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms. —————  Social Media: The Bottom Line. They shape and organize the conversation to grow and support the audience.
  • SOCIALNOMICS  |  MONDAY, AUGUST 25, 2014
    [Marketing] How can Business Owners Enhance Their Success on Social Media?
    If you are launching a new product or service, consider promoting a new hashtag that will add visibility to your marketing campaign. Social media marketing requires constant attention and devotion, so make sure to implement the above-mentioned tips into your daily routine! 'It doesn’t matter whether you own a small business or you have already established a successful brand; the charms of social media can enhance everyone’s success! If you stick to the right strategy, it won’t be difficult to reach a greater audience and start turning your base of followers into profit.
  • T2 SOCIAL  |  SUNDAY, AUGUST 24, 2014
    [Marketing] The Three Ts of ContenTTT Creation – Type. Tone. Timing.
    First and foremost, you’re going to want to figure out what type or types of content resonate most with the audience you are trying to market to on social media. appeared first on t2 Marketing International. Content Marketing content creation content development content marketing content strategy 'When it comes to content creation, there are a few very important criteria to consider. Your content creation process should not be a fly-by-night approach in the hopes that it resonates with your target audience. Image Credit:  Shutterstock. Used under license.
  • PROBLOGGER  |  SUNDAY, AUGUST 24, 2014
    [Marketing] How to Optimize Your Content for Authorship Success
    While AuthorRank hasn’t officially been implemented by Google as a ranking factor, the idea behind it has already been implemented across digital marketing platforms universally. She promotes and market brands by identifying and representing their unique voices across digital platforms. 'This is a guest contribution from Jaclyn Freeman. Who are you? Don’t fret – this isn’t philosophy class and no, we’re not trying to steal your identity. As a writer, it is essential that you are taking advantage of every opportunity you have to turn yourself into a developed brand. .
  • CONVINCE & CONVERT  |  SUNDAY, AUGUST 24, 2014
    [Marketing] My Top 33 Digital Marketing Blogs
    'Digital marketing blogs may be numerous, but I find them to still be critical. I’ve been in digital marketing for 20 years, and the only way you can stay relevant that long is to read A LOT. In digital marketing, if you don’t learn you die. » Digital Marketing blogs content marketing blogs digital marketing digital marketing blog email marketing blogs online marketing blogs social media blogs Period. subscribe via email, and read (or at least. Read the whole entry.
  • TWIST IMAGE  |  SUNDAY, AUGUST 24, 2014
    [Marketing] The Efficiency Of Brands
    digital marketing. marketing podcast. 'Episode #424 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #424 of Six Pixels Of Separation - The Twist Image Podcast. was in Silicon Valley last month doing some work with Google. arrived a day early and spent an afternoon in Palo Alto with Jeremiah Owyang. While he''s been on the podcast before to talk about his new business, Crowd Companies , it felt like the perfect timing to reconnect and see just how well brands are working in the collaborative economy. airbnb.
  • PAMORAMA  |  SATURDAY, AUGUST 23, 2014
    [Marketing] How to Increase YouTube Engagement [Infographic]
    'Is YouTube marketing worth it? Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. How to Increase YouTube Engagement [Infographic] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan. Related Articles Facebook’s Organic Reach Decline: How to Respond in 4 Steps Using Hashtags in Social Media Marketing 25 Excellent Content Marketing Tools for Your Brand. Be consistent.
  • TWIST IMAGE  |  SATURDAY, AUGUST 23, 2014
    [Marketing] Six Links Worthy Of Your Attention #218
    As consumers, we''re doing all sorts of things online that most marketers and brands are confusing for action or a vote of confidence. wish more marketers would read this article. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "I''ve never been an architecture buff, but from the moment I saw Fallingwater , I knew it was something special. It''s an incredible example of tying structure into surroundings, functionality into creativity. " (Alistair for Hugh). "How do songs get made? Neither did I.
  • SOCIAL MEDIA NETWORK MARKETING  |  SATURDAY, AUGUST 23, 2014
    [Marketing] Social Media Is Important
    'Social Media is Important because: It’s the fastest way to spread the word about a new product, service or news item – For instance a Tweet can get Viral in minutes and spread a message around the World faster than TV or other traditional media It’s a trend – Millions of people spend a good amount of their time on social media networks so if you ‘need them’ you know where to communicate with them It’s the new marketing – Back in the old days marketers found out that many people spend time in their cars driving so they thought of the billboards on the roads.
  • ABSOLUTE PA  |  FRIDAY, AUGUST 22, 2014
    [Marketing] How to treat your website visitors so that they fall in love with you
    Your most precious piece of marketing collateral. That does not mean that you should ignore social media marketing – quite the opposite – but understand it’s place in your marketing overall ). Design, userbility, SEO, marketing effectiveness are all important too. Enter the other 2 gorgeous babes in your sales team: blogging and email marketing. Find out how I can help create your strategy using modern marketing techniques and clear-cut business systems to achieve exciting results for your business by clicking here. 'Your website. Your home on the web.
  • THE REALTIME REPORT  |  FRIDAY, AUGUST 22, 2014
    [Marketing] Realtime Marketing: How To Plan For The Moment
    'This is a guest post by Matthew Yeoman of the Devumi.com Social Media Marketing blog. When realtime marketing works, it’s because you have something much bigger than you doing your marketing for you. It’s simple: if many people are already interested in a particular event, and you create a realtime marketing campaign that is centered around that event, the public awareness associated with the event benefits your marketing efforts. How Does the “Moment” Do Your Realtime Marketing For You? link]. Arby’s (@Arbys) June 18, 2014.
  • SOCIALNOMICS  |  FRIDAY, AUGUST 22, 2014
    [Marketing] 7 Inventive Ways to Create Shareable Content for Your Industry
    Rebecca Watson of Content Marketing Institute wrote an awesome article about content optimization that resonates with businesses in various industries. How To content content marketing social content 'Do you sometimes feel the pressure of coming up with fresh and shareable content for your audience? Brainstorming doesn’t always yield the results we are looking for, as we end up frustrated and with nothing to say. Sometimes content isn’t right under your nose. Your best ideas for engaging and shareable content might take some mining. Feel Around for Industry Pressure Points.
  • MY CREATIVE TEAM THINKING  |  FRIDAY, AUGUST 22, 2014
    [Marketing] The Best Of THINKing – Check Out Our Top Posts
    As A Part Of A Content Marketing Strategy – whew, I made it back on the top 10 list with this piece about utilizing paper.li What Marketers Can Learn From Zombies – zombies have a lot to teach marketers and creatives. 'At a little over halfway through 2014, I thought I’d take a look at our stats to see what people have been reading most here on THINKing. So, here are the top 10 blog posts – at least as far as our readers are concerned. What’s The Difference Between An Issue, A Crisis And An Emergency? – written by our friend Rodger D.
  • FIREBELLY  |  FRIDAY, AUGUST 22, 2014
    [Marketing] #ALSIceBucketChallenge & Social Media: 3 Must-Reads
    Social-Media Marketing Lessons From the ALS Ice Bucket Challenge By Robert Tuchman The IceBucketChallenge, when it’s all said and done, Social Media ALS ice bucket challenge ice bucket challenge 'By now, I’m sure many of you have seen several ALS Ice Bucket Challenge videos come across your Facebook News Feed. Check out these three must-reads to learn more about this social media phenomenon.
  • SOCIALNOMICS  |  FRIDAY, AUGUST 22, 2014
    [Marketing] Leaders in Advocate Marketing: Q&A with Jason Falls
    To help brands understand the word of mouth landscape and how to drive the best results across social, email and all customer engagement channels, we sought out the best-of-the-best social marketers for an executive Q&A. We are kicking off our series with Jason Falls , one of the leading thinkers in the digital marketing, social media, public relations and communications industries. How do brands today need to incorporate both approaches in their marketing? With them, our marketing is more efficient. That doesn’t mean ROI exclusively. Is it money? Great.
  • FRESHNETWORKS   |  FRIDAY, AUGUST 22, 2014
    [Marketing] Agile service development in action: Uber’s on-demand delivery service
    This will allow Uber to go to market with the confidence that their new service will be a success, rather than wasting precious time and money on a full scale roll-out that may fail to resonate with customers. Digital tools and technologies Future of market research Mobile agile agile product development agile service development Corner Store iterative development minimum viable product test measure learn Uber Uber Corner Store 'This week Uber, the rideshare and taxi app worth a whopping $18.2 Taking advantage of the service is easy. And so are the timescales for the service.
  • DANNY WHATMOUGH  |  FRIDAY, AUGUST 22, 2014
    [Marketing] ICYMI – Pinterest and men, Twitter newsfeed changes, Instagram analytics
    I’m a big fan of the Airbnb rebrand and this just shows what a great content marketing job they’ve done around it. This is a brilliant case study from Econsultancy looking at Amtrak’s content marketing approach. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Pinterest is set to ramp up male-friendly content on the site to boost male users. Tom Hanks has inspired a new typewriter app for the iPhone and iPad. Campaigns.
  • SOCIALFISH  |  FRIDAY, AUGUST 22, 2014
    [Marketing] [Cool Infographic Friday] How’s Your AMS?
    Or even better, are you on the market for a new CRM or member management software? Association Social Media: ASCD 3 Reasons Why Content Marketing Doesn’t Work for Associations If Net Neutrality is dead, what does it mean for associations? Cool Infographic Friday] 20 Captivating Marketing Statistics. 'Are you an association professional using an association management database? Have you posted a review of it yet yet? Here’s a way for you to find out what current AMS systems really think of the systems they use. Check it out at reviewmyams.com. photo credit ).
  • WRITTENT BLOG  |  FRIDAY, AUGUST 22, 2014
    [Marketing] 32 Blog Post Ideas for Your Next Article
    The average content marketer today uses  12 different tactics to spread their brand’s message. Check out another popular Writtent blog,  57 Notable and Unique Content Marketing Ideas. 'Image source. Feeling a little stumped about your next article? Never fear, for you’ve come to the right place. Even the world’s most creative bloggers find themselves in need of  blog post ideas every once in a while. Even worse, it can be easy to find yourself writing what feels like the same thing over and over again. Write the Perfect Content. Winning Tweets. Linkups.
  • ENGAGING BRAND  |  FRIDAY, AUGUST 22, 2014
    [Marketing] Frustrated? Here’s 3 Steps to Understanding Your Customer
    Unless you know then you can’t market your goods and services to that person. Marketing needs to address specific reasons. Marketing needs to speak to the want not the product. It is this trigger that you need to appeal to… Understanding your customer is about understanding the specific need, feeling and trigger… once you have those 3 answers… market away! Marketing 'What if someone asked you “ What do you want? ” You can have anything that you want? Would you specifically know? To buy what?” Not what you offer.
  • ENGAGE  |  FRIDAY, AUGUST 22, 2014
    [Marketing] For the NFL, a Good Problem to Have (Part 2)
    With its first film, “ They Call It Pro Football ,” the risky marketing venture transformed a black-and-white sports league with a marching-band soundtrack into a colorful, hard-hitting American drama. It probably won''t be marketing people. 'When we left our hero —National Football League CMO Mark Waller—he sounded like a man drowning in a sea of content. . We have a responsibility and desire to tell the story of the past,” Waller told The New York Times. What we have to do is a better job of integrating all these stories.”. Ed Neal broke my nose seven times. Yes, that’s right.
  • FRESHNETWORKS   |  FRIDAY, AUGUST 22, 2014
    [Marketing] Five brands collaborating with startups to foster innovation
    Startups were invited to submit ideas under 4 key categories – Knowing Each Other, Helping Customers Shop, Simplifying Customers’ Lives and Surprise Us – with the best 5 having received £12,500 to develop their inventions alongside market specialists from John Lewis. The Foundry will provide promising marketing startups specialising in the fields of digital, content, social and mobile three opportunities to partner with Unilever:  a mentoring scheme, investment in their business and the chance to respond to pitches put out by Unilever. John Lewis. Tesco. Barclays. Unilever.
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 22, 2014
    [Marketing] How to Build a Social Media Empire by Running with Scissors
    » Social Pros Podcast blogging brand communities content creation content marketing digital marketing social media Social Media Marketing Social Pros 'Tweetable Moments Brands, please pay attention. crafttestdummy Tweet This Just Get Started When Jenny started her blog Craft Test Dummies 6 years ago, she knew she wanted to leave room to expand (that’s why it’s not called just Craft Test Dummy). It began as solely her voice, but ultimately she wanted to incorporate the voices of many crafters and contributors. Read the whole entry.
  • CONVERSTATIONS  |  FRIDAY, AUGUST 22, 2014
    [Marketing] Top Collaboration Tools for Better Employee Communication
    Salesforce dominates much of the CRM and business intelligence-gathering market. Collabspot offers one-to-one marketing automation via Gmail to make your sales team more efficient, and this tool is compatible with Salesforce. Marketing staff are often responsible for tracking trends, pipeline developments, and other data to help them create their materials, blogs, and other outreach items. –. 'Guest Post from  SocialMonsters. If you manage a sales team that’s frequently on the road, you know how difficult it can be to stay in touch. Consider leaving a comment!
  • DEVUMI  |  FRIDAY, AUGUST 22, 2014
    [Marketing] New Instagram Ad Analytics Tools Introduced: Insta-ads
    'There’s no questioning the fact that Instagram has lots of uses for social media marketers. These two features of the new Instagram ad analytics tools are going to give online marketers the standard pieces of information that they’re looking for: impressions. There are two main issues being brought up by users and marketers alike on Instagram: Instagram ad buys can be expensive. Again, these tools can help track that, giving marketers the chance to determine where they would best spend their cash. Or, more likely, the button on the front of your phone! Ad Insights.
  • NAVOLUTIONS  |  THURSDAY, AUGUST 21, 2014
    [Marketing] Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference
    'Thanks to everyone who joined us at today’s Pleasanton Young Professionals presentation, where we covered the basics of SEO and social media marketing. SEO is just one component of Search Engine Marketing, or SEM. SEM also includes online advertising, social media marketing, and other ways of increasing your business’s visibility, traffic, and leads. Google owns the lion’s share of the market at 70%. It can also be difficult to tell which business came from SEO and which came from other marketing efforts. What is SEO? The Elements of SEO.
  • FIREBELLY  |  THURSDAY, AUGUST 21, 2014
    [Marketing] Snapchat: The Stash Pocket Of The Millennial Generation
    Blog Social Media Social Media Marketing Twitter '360b / Shutterstock.com The brilliance of Snapchat is its capability to be in a digital social space where one has no fears of being found out. Most popular amongst ages 13-25, Snapchat is an app only made for mobile phones, with bills paid by parents. But why is this app more valuable to the most.
  • MYRLAND MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Marketing] Competition Watching? Who Cares!?
    If you are working from a strategic marketing perspective, where you know who you are writing for, are writing about topics they are curious about, AND you are adding in a heavy dose of interacting and discussing these issues with them, your competition will not be able to duplicate your efforts. Blogging Content Marketing Social Media Uncategorized Clients Competition Competitive Intelligence I Don''t Want My Competitors Knowing What I Do Marketing They can’t do WHAT you do HOW you do it, so you just have to put your head down and do it. Get out there. Talk to them.
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