• TWIST IMAGE  |  SUNDAY, FEBRUARY 26, 2017
    [Marketing] The Social Organism With Oliver Luckett - This Week's Six Pixels Of Separation Podcast
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing podcast. Episode #555 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. When it comes to celebrity and athletes winning at social media, many point to Oliver Luckett. Oliver Oliver Luckett is a technology entrepreneur and currently CEO of ReviloPark , a global culture accelerator. He has served as Head of Innovation at the Walt Disney Company and co-founder of video sharing platform Revver. Casey. audio.
  • MELTWATER  |  SATURDAY, FEBRUARY 25, 2017
    [Marketing] PR and Marketing Tips: Visual Content and Your Brand
    Social media has become a melting pot of white noise. For your brand to penetrate… Read More.
  • JON LOOMER  |  FRIDAY, FEBRUARY 24, 2017
    [Marketing] 6 Ways to Add the Facebook Pixel to Your Website
    Many marketers remain slow to add the pixel — or add it correctly. Facebook Marketing Tutorials Facebook Ads How To Facebook Advertising Facebook PixelYou hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. The most common reason why is intimidation. They assume the process is complicated and overly technical. Locate Your Pixel. WordPress Theme Settings. ” 2.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 24, 2017
    [Marketing] An Open Letter To Brands: Be Mobile-First. Now.
    The discrepancy between what I see when I engage with a brand "out in the wild" (meaning, when I shop, search and try to inform myself) verses what I see when brand leaders get up on stage to talk up the marvellous marketing initiatives that they are engaged with during an industry event, could not be further apart. loving and passionate marketing nerd. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. marketing initiatives. marketing nerd. I've been patient.
  • PROACTIVE REPORT  |  FRIDAY, FEBRUARY 24, 2017
    [Marketing] The Future of Twitter
    Lee Odden   Top Rank Marketing. It certainly serves a function for users, whether it’s marketers pushing out content, people reacting to what’s on TV or political hyperbole from you know who. The one thing you can rely on in Social Media is that there will be change.  Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years.  That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Source: Forbes.com).
  • SIMPLY MEASURED  |  FRIDAY, FEBRUARY 24, 2017
    [Marketing] 6 Ways to Bring Social and Content Together in Your Plan
    When your social team is regularly updated about which content requires promotion to fit brand messaging, product offerings, and larger marketing initiatives, they can be more strategic about how they post. Conversions generated from content/campaign (on all marketing channels). And, social marketers, chances are you’re diligently tracking at least one of these metrics right now, anyway. 4. This is data that smart social marketers should be sharing regularly with their content marketing friends. 5. If the latter is true, you’re missing out.
  • DEVUMI  |  FRIDAY, FEBRUARY 24, 2017
    [Marketing] Social Media for Nonprofits: Boost your Followers and Donations
    Uncategorized business facebook marketing hashtag marketing online marketing social media marketing twitter followers twitter marketing twitter marketing strategy video marketing youtube marketingFor nonprofit organizations, finding new ways to spread and get support for their causes have always been an important endeavor. The birth of social media in the early 2000s has given them a new avenue for that purpose. Using social media for nonprofits can be a challenge to use effectively. Read on to learn how […].
  • MELTWATER  |  FRIDAY, FEBRUARY 24, 2017
    [Marketing] Why is Reputation Important?
    Blog Brand Marketing Reputation ManagementYou may have heard it as a child, or had it fall on deaf ears… Read More.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 24, 2017
    [Marketing] Six Links Worthy Of Your Attention #349
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Hollywood's Forgotten Gay Romance - BuzzFeed. Since Will and Grace , Brokeback Mountain , and their ilk, Hollywood's portrayal of gender diversity in relationships has changed quite a bit. And it's going to be OK.'" (Alistair for Hugh). Alistair for Mitch).
  • TWIST IMAGE  |  THURSDAY, FEBRUARY 23, 2017
    [Marketing] What Humans Want Vs. The Chatbot Struggle
    You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" Yes, the future of marketing will involve machine learning, artificial intelligence and chatbots. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. marketing professional. Do you think that chatbots are the future? tumbling out of their mouths. We are already seeing services like Uber reside in popular messaging apps in other parts of the world. Be brief. brand.
  • THE NEW STRATEGIST  |  THURSDAY, FEBRUARY 23, 2017
    [Marketing] 5 Great Pinterest Marketing Resources
    Is your brand getting great marketing results from Pinterest? Check out these handy Pinterest marketing resources to do even better. Pinterest is a fantastic marketing tool that is under-utilized by countless brands. There are a lot of reasons to kick up your Pinterest activity, and fortunately, there are also a ton of great Pinterest marketing resources out there you can use to crank up your Pinterest performance in almost no time. Shopify has crafted a beautiful and informative infographic detailing some significant points for marketers managing ecommerce sites.
  • SIMPLY MEASURED  |  THURSDAY, FEBRUARY 23, 2017
    [Marketing] 4 eCommerce Lessons From the Top Digitally Native Brands of 2017
    Finally, digitally native brands are placing a tremendous amount of weight on community building through one-to-one marketing. The retail landscape is changing. With these shifts comes a new generation of brands profiting from innovation and authenticity. These so-called digitally native brands have seen explosive growth by capitalizing on the direct sourcing of materials, an enhanced brand experience, new distribution methods, and increased social media engagement. Digitally native vertical brands are maniacally focused on the customer experience. ANDY DUNN, CEO @ BONOBOS.
  • MELTWATER  |  THURSDAY, FEBRUARY 23, 2017
    [Marketing] Instagram Marketing: 20 Excellent Examples and Ideas from Top Brands
    With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon.… … Read More.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 23, 2017
    [Marketing] The Vestigial Organs of Traditional PR
    Communication PR anthony weiner aves AVEs ledger charles arment cycling pants digital marketing digital pr gini dietrich Glenlivet Glenlivet Nadurra Peated Single Malt Scotch whisky Google Video P-Diddy podcasts PR revolution press conference press releases Public Relations Rolodex the President traditional pr user-generated news sites youtubeTraditional PR had some practices which may strike one as a bit weird in hindsight. However, the means and goals of PR remain the same as they have always been. Charles Arment has more.
  • KATIE LANCE  |  THURSDAY, FEBRUARY 23, 2017
    [Marketing] Developing an Effective Real Estate Content Marketing Strategy
    There are of course many benefits to these tasks on their own, but when combined, you have a content marketing strategy on your hands that’s a recipe for success. Use analytical knowledge to your advantage to give stats on the neighborhoods you work in and recent homes on the market, along with accompanying images. The post Developing an Effective Real Estate Content Marketing Strategy appeared first on Katie Lance. First of all, you’ll want to focus on creating great content that enhances your brand. Think about the type of business you have: 1.What makes it unique?
  • IGNITE SOCIAL MEDIA  |  THURSDAY, FEBRUARY 23, 2017
    [Marketing] Update on Social Media ‘Buy Buttons’
    Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions to purchases. They instead will be focusing their efforts on driving website conversions for marketers instead of purchase actions on the platform. Social Media Marketing Buy Button Effectiveness Buy Button News buy buttons Buy Buttons Update Facebook Buy Buttons Social Media Buy Button News Social Media Buy Button Updates Social Media Buy Buttons Social Platform Buy Buttons Twitter Buy ButtonUser Interest & Mindset on Social.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 23, 2017
    [Marketing] Five Reasons Communicators are Frustrated and Lonely
    entrepreneur Professional Development communications industry lonely at the top marketing in the round pr industry silosThe job of communicators can be frustrating and lonely and there are five reasons that lead to both. Gini Dietrich describes them with hints to improve. The post Five Reasons Communicators are Frustrated and Lonely appeared first on Spin Sucks. Related Stories How to Create a Commitment to Lifelong Learning The Six Criteria Necessary for Professional Growth I Work for Spin Sucks and I Am Not a PR Expert.
  • SOCIALFISH  |  THURSDAY, FEBRUARY 23, 2017
    [Marketing] Awesome Association Jobs This Week – February 23
    Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,   marketing ,   communications ,   PR ,   advocacy , and  digital. Director of Marketing , Association for Talent Development – ATD seeks a Director of Marketing to support a dynamic organization serving those who develop talent in their organizations. Our Marketing and Business Development Department provides leadership and coordination of all marketing functions. We believe in and empower our staff. photo credit ).
  • AGORA PULSE  |  THURSDAY, FEBRUARY 23, 2017
    [Marketing] 5 Keys toward Creating a Killer Twitter Audit
    That’s why it’s important to conduct an assessment of your Twitter marketing efforts. Recreating your followers’ favorite posts opens doors to more customer interaction. “By understanding who you’re currently connected to, you can adjust your content strategy to either a) appeal more to their interests, if they are part of your target market or b) shift your content to attract a new, more targeted audience,” writes Lauren Dugan , marketing strategist and former founding editor of AllTwitter. Twitter audit is helpful for optimizing your marketing strategy.
  • SIMPLY MEASURED  |  WEDNESDAY, FEBRUARY 22, 2017
    [Marketing] What True Collaboration in Digital Marketing Looks Like (And How I Learned It)
    Go make a friend on the email/display/search/SEO/web/personalization/video/some other team. I’ve been amazed and impressed at how any social marketers have begun the effort to start working collaboratively with other functions in their organization’s marketing department. It isn’t easy for those outside of social to wrap their minds around social marketing because the vernacular is not one that naturally translates to other digital marketing functions. 2017 Digital Marketing Predictions From the Experts Download. knew little of social marketing. Yikes.
  • TWIST IMAGE  |  WEDNESDAY, FEBRUARY 22, 2017
    [Marketing] Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?
    We launched our digital marketing agency (then it was called Twist Image , now it's called Mirum ) in 2000. We felt that technology had not permeated the marketing department. We knew that marketers were - candidly - afraid of technology. At the same time, there was a power struggle taking place as the IT department did not want to relinquish control of these websites to marketing, and the marketers were tepid to take it on (they did not want the liability should there be issues relating to security, data, etc.). What if marketing. content marketing.
  • SPROUT SOCIAL  |  WEDNESDAY, FEBRUARY 22, 2017
    [Marketing] How to Write a Successful Social Media Proposal: Free Template Included
    Andy Bishop, President at marketing agency Thin Pig Media recommended clarifying the number of hours of work a client is receiving. Joyce Davis, Branding & Marketing Designer at Square One Creative recommends having a kill fee and expenses incurred as part of the termination. For many social media marketers, a digital delivery of the proposal is sufficient enough. For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. Where Does a Social Media Proposal Fit into Your Workflow?
  • DEVUMI  |  WEDNESDAY, FEBRUARY 22, 2017
    [Marketing] New Report Links Social Media Engagement to Consumer Spending
    Marketing consumer spending Engagement social media social media engagementNow that many businesses have made the transition to social media to interact with their audience in a more personal way, a new study has come up which proves how engagement in social media affects consumer spending. According to research made by the University of Buffalo School of Management, customers were more likely to spend […]. The post New Report Links Social Media Engagement to Consumer Spending appeared first on Devumi.
  • JENN'S TREND  |  WEDNESDAY, FEBRUARY 22, 2017
    [Marketing] Social Media Tips From HUG17
    The opportunity to be surrounded by other marketers with fresh, different experiences, is like sending a kid to Disneyland… although I do love me some Disneyland too For as much as I love speaking at social media conferences, I love attending them just as much.
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, FEBRUARY 22, 2017
    [Marketing] Snapchat, will it decrease in 2017? Has Instagram won over Snapchat?
    Instagram Marketing Snapchat Marketing Instagram instagram marketing Instagram Stories snapchat snapchat marketing Snapchat storiesThe battle lines were drawn last August between Instagram and Snapchat the day Instagram Stories was released. Eerily similar to Snapchat, when Stories first arrived on the scene, a lot of us laughed. We laughed because we all saw it for what it was: a blatant copy of Snapchat’s efforts. Instagram Stories was nothing more than an after-thought. Or was it? Yikes, can’t be a good year at Snap Inc. headquarters.
  • AGORA PULSE  |  WEDNESDAY, FEBRUARY 22, 2017
    [Marketing] How You Should Really Use A Social Media Calendar
    Content marketing social media managementIf you’ve read ten “best practice” articles on social media management, at least half of them told you to use a social media calendar. Am I right? The problem is — most of the “gurus” who tell you to use a social media calendar neglect to show you HOW to use it well. Although I will never claim to be a guru, I’d like to show you what to do once yosouru have a calendar in your hands (or in front of your face). Think Function over Format. Scroll down if you’re antsy to see it.). ” Source. Source.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 22, 2017
    [Marketing] Why Business Is About to Boom for Social Media Agencies
    Is that an indictment of the power and effectiveness of social as a marketing tactic overall? Channel proliferation combined with the rises of multimedia and paid amplification mean that social media requires more people with a broader set of skills than ever before, with many of those skills mimicking what is needed on a content marketing or advertising team. VPs of Marketing and CMOS are starting to ask “Wait. Convince & Convert does social media, content marketing, influencer marketing, and social customer service strategy only. videographer?
  • BUFFER SOCIAL  |  WEDNESDAY, FEBRUARY 22, 2017
    [Marketing] 20 Creative Ways to Use Social Media for Storytelling
    Storytelling has always played a part in successful marketing. An idea to try: If Facebook advertising is part of your social media marketing strategy, give this sequencing method a try. From our State of Social 2016 report , we found that only 5 percent of marketers and brands created on-demand geofilters in 2016. Resources Social Media MarketingStories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? It turns out there are many ways to use social media for storytelling! Ready to dive in?
  • PAM MOORE  |  TUESDAY, FEBRUARY 21, 2017
    [Marketing] Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates
    Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? If you are ready to take your visual marketing (and images) to the next level of quality, impact and business results then you have definitely landed on the right blog post today! 74% of social marketers use visual assets as part of their social media marketing strategy (Social Media Examiner). Download the guide now !
  • SIMPLY MEASURED  |  TUESDAY, FEBRUARY 21, 2017
    [Marketing] The Difference Between Content Marketing and Social Marketing
    What’s the difference between content marketing and social marketing ? Is it that content marketing focuses on content production and creative thought, while social marketing focuses on making social media as successful a delivery mechanism as possible? I don’t think it’s that simple. Content marketers are often hyper-focused on how their content is received and shared. And social marketers are incredibly creative  and often produce their own content due to limited resources, as you well know. Content marketing is a tactic.
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 21, 2017
    [Marketing] Consumer Trust Is Not What You Think It Is These Days
    cause marketing. digital marketing. digital marketing agency. digital marketing blog. influencer marketing. marketing. marketing agency. marketing blog. permission marketing. What is the number one reason that a customer is loyal to a brand? Some might think that it's all about price. If a customer can save a few dollars, they will jump that brand ship without thinking twice. Candidly, if you asked me what the number one reason might be for a customer's loyalty, I'd grapple between price and value. What would you say? Wait what?
  • SIMPLY MEASURED  |  TUESDAY, FEBRUARY 21, 2017
    [Marketing] How Email and Social Can Win by Working Together
    Email marketing is the most commonly used channel to acquire customers.  . If you have a clear campaign theme and message that your entire marketing team is driving toward, it makes it really easy for your prospect to understand the story you are telling. 2017 Digital Marketing Predictions From the Experts Download. Once we locked on the theme, I met with Lucy, our Senior Content Marketing Manager, who also oversees our social programs. would suggest setting up monthly or bi-weekly meetings with your email marketing manager. Integrated Campaigns. https://t.co/gF2hR7Cmbj
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 21, 2017
    [Marketing] Promotional Partnerships: What Can Go Right…What Can Go Wrong
    Related Stories Google’s Search Algorithm is Like a Soccer Team How to Make Your Email Marketing More Personal Without Being Creepy Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers. We all want to grow content and brand reach, as well as increase sales. Partnering with an influencer, or another company on a promotional campaign, can yield great results. But it also can mean some pitfalls. Jason Schemmel shares the lessons he learned from a promotional partnership.
  • AUDIENSE  |  TUESDAY, FEBRUARY 21, 2017
    [Marketing] [VIDEO] Minute Masterclass: What industry developments should marketers pay attention to?
    This week: we swiftly discuss three developments across the social media industry that all marketers need to be paying attention to, with Harry Taylor from The Marketing Store , Ellie Hernaman from Truffle Social , and Audiense’s own Carlos Serra. In this debut season of Minute Masterclasses, we’ll be tackling some of the big questions of modern marketing in about a minute. Check back next week for more bitesize tips and insights into the issues facing marketers today, from our clients Truffle Social and The Marketing Store, and from members of the Audiense team.
  • SPROUT SOCIAL  |  TUESDAY, FEBRUARY 21, 2017
    [Marketing] 6 Free SEO Tools Social Media Marketers Can Use Too
    Every marketer has their favorite set of tools that help make their job easier. For instance, email marketers might use autoresponders or coding tools. Social media marketers use social media management tools and SEOs use keyword research and analytics tools. For instance, an SEO might benefit from tools meant for social media marketers. Or in this case, a social media marketer might get use from some free SEO tools they wouldn’t normally touch. We’ve put together a list of six free SEO tools social media marketers can use as well. 1.
  • PROBLOGGER  |  TUESDAY, FEBRUARY 21, 2017
    [Marketing] 7 Essential Negotiation Skills for Bloggers and Marketers
    Simply muttering the word “negotiation” can strike fear into many bloggers and marketers. However, bloggers and marketers need negotiation skills as much as they do their creative process. Bloggers and marketers that embrace negotiation, honing those vital skills, will certainly reach new levels of success. Reasons Bloggers and Marketers Need Negotiation Skills. Negotiation skills can be applied in almost any situation bloggers and marketers face. Bloggers and marketers need to employ the art of negotiation when. Hashing out co-marketing agreements.
  • PIXLEE  |  TUESDAY, FEBRUARY 21, 2017
    [Marketing] Can You Keep Up with These V-Commerce Brands?
    The internet—particularly social media—has rapidly and significantly changed the face of marketing. With new sites, ad platforms, and social strategies always emerging, it can be difficult to keep up
  • WEBBIQUITY SMM  |  TUESDAY, FEBRUARY 21, 2017
    [Marketing] The 21 Best Content Curation Tools
    Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. 2) Pocket. Sample review:  “One of the most important tools in a marketer’s tool belt is knowledge. Pricing:  free.
  • AGORA PULSE  |  TUESDAY, FEBRUARY 21, 2017
    [Marketing] Should You Hide Comments on Your Facebook Page?
    Since social media often acts as powerful word-of-mouth marketing , we want those comments to work in our favor. Facebook marketing tips Facebook page management tips social media managementWe’ve all had it happen: a negative comment on Facebook Page post that glares at you from the screen. Our first instinct (or at least mine) is to hide it or somehow bury it so that it won’t hurt the post or my business, especially in the age where social media reputation weighs so heavily. We do, after all, have the option to hide comments on Facebook. Self-promotion from other users.
  • THE REALTIME REPORT  |  MONDAY, FEBRUARY 20, 2017
    [Marketing] Integrating Verification Tools Into Online Business
    If a business isn’t operating online today, then it’s likely reaching a very niche market and missing out on attracting a large customer base. Integrating Verification Tools Into Online Business. The growing demand for online products and services, not to mention the convenience on offer for businesses, means that many companies have realized the benefits of having an online presence. – Improved download and connectivity speeds. – Improved safety and security measures, which allows business to be carried out effectively. CVV Information. Security Questions. Online Signatures.
  • DEVUMI  |  MONDAY, FEBRUARY 20, 2017
    [Marketing] How to Set up a Twitter Account, and Start Tweeting!
    Ever since its launch in 2006, Twitter has become an important marketing platform for companies as well as their brands. Beginners Resource Twitter content marketing online marketing social media marketing twitter twitter followersToday, businesses that haven’t already done so are advised to get onboard and start tweeting as early as they can. To make the most out of Twitter you need to start with a well-built account. […]. The post How to Set up a Twitter Account, and Start Tweeting! appeared first on Devumi.
  • TWIST IMAGE  |  MONDAY, FEBRUARY 20, 2017
    [Marketing] Your Google Searches May Be Used Against You, Artificial Intelligence Gets Smarter And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world. amazon.
  • PROBLOGGER  |  MONDAY, FEBRUARY 20, 2017
    [Marketing] How Videos Can Transform Your Content Marketing Strategy
    Here are seven reasons why everyone needs to incorporate video into their marketing strategy, and the sooner the better. Bloggers, entrepreneurs and business owners have to realize that implementing videos into their content marketing strategy is the way to go. What’s great about using video in your content marketing strategy is that you don’t even have to be a videography expert of any kind. This is precisely what every marketing strategy needs in order to get attention, likes, views, and shares. This is a guest contribution from Nathalie Cohen-Sheffer. In fact, 1.47
  • SOCIALFISH  |  MONDAY, FEBRUARY 20, 2017
    [Marketing] How to leverage social media to target local users and build brand awareness
    It’s no secret that social media’s strength lies in the user data that it offers to marketers looking to better target their campaigns. . We search marketers need to leverage social media to better target local users. We can also use social media to build brand awareness in the right niche markets.  Start casting a tightly woven social net on local markets to real in all those fish that have been slipping by your one man fishing lure. Twitter is a great tool for marketers looking to promote their unique brand of expertise. TAKEAWAYS.
  • BUFFER SOCIAL  |  MONDAY, FEBRUARY 20, 2017
    [Marketing] Proven Instagram Stories Strategies from the Experts at Bustle – Hannah Caldwell [SSM030]
    Instagram Stories is quickly becoming one of the go-to marketing channels for some of the world’s top brands. huge thank you to Hannah for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to take their Instagram Stories content to the next level in 2017! In this episode, here’s what you’ll learn: Hannah Caldwell shares her expert insights into how marketers and businesses can create unique and share-worthy Instagram Stories. Expert Instagram Stories Tips for Marketers – YouTube.
  • PROBLOGGER  |  MONDAY, FEBRUARY 20, 2017
    [Marketing] 181: How to Overcome the Challenges of Being a Solo Entrepreneur
    To give you a short version, my background part on that was on the other side of the world, in London. I was working for a small independent marketing consultancy, we sold our business in the late ‘80s and I then decided with a bit more caution, I knew what to do with, not sure what to do next, that I’d take a year off and travelled the world. That was the background that I had, small creative companies, helping them with their positioning and marketing. All I did on Wednesday were activities to do with attracting growing business through promotion and marketing. And I did.
  • PEG FITZPATRICK  |  SUNDAY, FEBRUARY 19, 2017
    [Marketing] 12 Strategic Ways to Use Pinterest Marketing
    Pinterest is fun and boosts creativity but at its social media heart, Pinterest is marketing. Very smart marketing! Let’s look at some smart ways to use Pinterest for marketing. Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? Visual marketing on Pinterest is a low-key, self-paced way to reach people and get the word out. Here are my tips and strategic ways to use Pinterest for marketing: 1. hope this gives you some ideas for your Pinterest marketing.
  • ARI HERZOG  |  SUNDAY, FEBRUARY 19, 2017
    [Marketing] 22 of the Quirkiest Twitter Bios
    Sarah Welstead, @sarahwelstead : Good marketing can solve 90% of your problems. Twitter bios are fascinating to read. Everyone has one. Each biography has a limit of 160 characters. Sometimes, I use keywords from the bio to compose an icebreaker introduction. Other times, especially if I’m familiar with the person’s tweets, I visit the bio to see if we share anything in common — or if it changed. want to introduce you to some of the world’s quirkiest bios. The word choices and clauses stick out. They’re memorable in their own ways. Except the bear. Eric B.,
  • TWIST IMAGE  |  SUNDAY, FEBRUARY 19, 2017
    [Marketing] How To Be Happy, Awesome And Authentic With Neil Pasricha - This Week's Six Pixels Of Separation Podcast
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing podcast. Episode #554 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Sometimes, in life, you get lucky. You meet someone that you have always admired, and you become fast friends. I've been with my talent bureau for over a decade (hey Speaker's Spotlight ). Each year they have a holiday party for staff, speakers and friends. always have the best of intentions to go, but I've never been. Until now. audio.
  • SOCIALLY SORTED  |  SATURDAY, FEBRUARY 18, 2017
    [Marketing] How to Create Animated GIFs that Stand Out
    GIFs can perform a number of functions for your content marketing: Convey humour and emotion. Have you considered Animated GIFs as part of your visual content creation? Animated GIFs and short animated videos are easy to create and grab attention on the newsfeed of your favourite social media platform. In this post, I share what they are, how you can create them, and how Animated GIFs can be used to not only grab attention but to convert fans into customers. Image By Shutterstock. For many years, creating animations has been considered difficult and the realm of graphic designers.
  • DIVA MARKETING BLOG  |  FRIDAY, FEBRUARY 17, 2017
    [Marketing] Sprouts Integrates Local Influencer Marketing
     In the competitive world of grocery stores most people living in urban areas have many choices. Organic foods, once a competitive advantage, are now available in more than "specialty" grocery stores. The question many in the grocery industry struggles with is. What's a company to do to cut through the clutter and entice shoppers to " please choose me?"  In metro Atlanta, where I call home, a relatively new player to area’s grocery store world, is doing things a little differently to gain community awareness and acceptance. Sprouts is building community at the local level. .
  • JON LOOMER  |  FRIDAY, FEBRUARY 17, 2017
    [Marketing] 7 Keys to Facebook Advertising Success
    Canvas Custom Audiences: Facebook Canvas is an ad format that allows marketers to tell an interactive story. Facebook Marketing Tutorials Facebook Ads How To Facebook Advertising Facebook Website Custom AudiencesI host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. The next time this webinar airs is next Monday, February 20. You can register for it here. The webinar is a comprehensive, exhaustive 90-minutes. Why Your Ads Aren’t Working. Your brand is polished. Don’t give up.
  • SIMPLY MEASURED  |  FRIDAY, FEBRUARY 17, 2017
    [Marketing] How Social Sharing Fits Into the Customer Journey
    We covered: – Specific social marketing tactics you can use in the different stages of the customer journey. As more budget goes to social marketers– according to the CMO Survey, marketers are set to expand social media spend by 90% in the next five years — the expectations for solid ROI  and ROI metrics is only going to rise. greater number of CMO’s are demanding to know the ROI of social marketing activities. Our recent webinar with Pixlee  was a smashing success! – A robust Q&A session at the end with real participant questions.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 17, 2017
    [Marketing] The Data Is Watching You
    As more information gets pumped into these systems, brands will be able to leverage this data against second and third-party data sources to create a bunch of new marketing models. So, we've gone from optimizing the path to purchase in our marketing efforts to optimizing each and every path our employees take during the day. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. marketing model. marketing strategy. Just how much data and analytics does a brand need?
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 17, 2017
    [Marketing] Six Links Worthy Of Your Attention #348
    Meeting Earth's most typical person - CBS Evening News. "In an era of tailored marketing and personalization, it turns out that you can learn a lot from averages. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Google Maps: Hyperlapse Around the World - IDEAndo. Alistair for Hugh). He is Christian.
  • SPROUT SOCIAL  |  FRIDAY, FEBRUARY 17, 2017
    [Marketing] #SproutChat Recap: Productivity for Marketers
    Social media marketers have a plethora of productivity apps and platforms in their tool boxes. We  discussed how social media marketers can get the most out of their business day, business goals and tips and tricks for increasing productivity. Collecting research is crucial to a marketing strategy. Save time w/ marketing persona and calendar templates. A3: It's hard to be marketing when you're alone. Our marketing favorites: But figuring out how to best utilize various softwares and workflows can be challenging. Managing Your Content Calendar.
  • CONVINCE & CONVERT  |  FRIDAY, FEBRUARY 17, 2017
    [Marketing] 4 Ways to Drive Your Digital Strategy with Facebook Video Ads
    You know social media provides essential channels for maximizing digital marketing efforts. Inexperienced marketers may make the mistake of only running a small handful of ads to the same target market. Seasoned marketers know they should be testing all parts of the ad campaign, including the messaging, visuals, audience, and placements. Using it can be effective, but savvy marketers know you lose the opportunity to prioritize your bids for the best-performing ad sets. This ad format is utilized less than the CPC campaigns, but it’s a marketing goldmine.
  • PROBLOGGER  |  FRIDAY, FEBRUARY 17, 2017
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    Awesome Ways to Declutter Your Digital Marketing Life | Search Engine Journal. Ways to Analyze Your Social Media Marketing Performance | Social Media Examiner. This week is all about writing (and writing lots), getting your SEO right, and decluttering your online life. Enjoy! Writing Techniques that Stir Your Audience to Action | Copyblogger. Emotion, Emotion, Emotion is the new Location, Location, Location. If we’re not getting our audience to feel, how are they going to be motivated to engage? This SEO Checklist = 48.7% More Organic Traffic [Case Study] | Backlinko.
  • TWIST IMAGE  |  THURSDAY, FEBRUARY 16, 2017
    [Marketing] Is The Chief Marketing Officer A Company's Weakest Link?
    Marketing has become a much more important corporate function. We are seeing many new competitive forces at play in the marketing services space - this includes the largest accounting and consulting firms, publishers offering services that are typically done in-house or by an agency, platforms selling marketing services and more. There is more consolidation, as the major marketing and communications holding companies continue both their acquisition and investment to growth strategies. Where the marketing blame game lies. Marketing is mission critical.
  • JON LOOMER  |  THURSDAY, FEBRUARY 16, 2017
    [Marketing] Entrepreneurs: Promoting Products with Email
    Side note: My business manager, John Robinson, pushed me to market this more. It won’t be for most marketers who haven’t put in the groundwork. I did not go after a cold audience to fill this training program. But I’m a boring-webinar-name-kind-of-marketer. will eventually host one on a nearly monthly basis (again, this is one factor in not wanting to over-market). find that to be most efficient, allowing my email marketing to do more of the heavy lifting. [NOTE: This post continues a series exploring the topic of entrepreneurship. refused.
  • THE REALTIME REPORT  |  THURSDAY, FEBRUARY 16, 2017
    [Marketing] Welcome To The Video Generation
    It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Influencer marketing is on the precipice of exploding growth. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty. It’s no surprise that influencer marketing is playing a growing role in the marketing mix for brands, retailers and agencies of all sizes. It was designed to help brands understand key trends in influencer marketing, video content and ecommerce.
  • PIXLEE  |  THURSDAY, FEBRUARY 16, 2017
    [Marketing] Forget Everything You've Learned about Influencer Marketing
    Marketing has always been an always-changing compilation of best practices. What was considered the world’s best ever marketing strategy six months ago might not even work today. The big evolution that we need to look at today is influencer marketing With the rapid progression of the internet, that evolution has sped up significantly.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, FEBRUARY 16, 2017
    [Marketing] 3 Tips for Using Digital Marketing Assets on Social Media
    Here are a few tips to make digital marketing assets shine on social media. If you’re not the one creating the digital marketing assets, you’ll set yourself up for success by asking for all the full size images and uncut video assets from emails, banner ads, etc. The post 3 Tips for Using Digital Marketing Assets on Social Media appeared first on Ignite Social Media - The original social media agency. Content Marketing Social Media Marketing Digital Assets Digital Content Digital Marketing Assets Marketing Assets Social Content Social Media Assets
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 16, 2017
    [Marketing] Google’s Search Algorithm is Like a Soccer Team
    Marketing SEO algorithms content marketing content strategy create quality content create quality content that rank high in Google Google Google Page Rank Google search algorithm high-quality content larry page Mexico PR content strategy search engine search engine optimization SEO rules for your content Sergey Brin soccer soccer fans The Purpose of Algorithms The Secret Rules of Modern Living: Algorithms what is Google algorithm? Google’s search algorithm was created to help users effectively and efficiently find the content they are looking for. World Cup
  • SOCIALFISH  |  THURSDAY, FEBRUARY 16, 2017
    [Marketing] Hot Nonprofit Marketing Jobs This Week – February 16
    Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,   marketing ,   communications ,   PR ,   advocacy , and  digital. Manager of Marketing , Industrial Designers Society of America – Do you know what industrial design is? At IDSA, you’ll learn the importance this field has in society; then, you’ll leverage your previous sales and marketing experience to promote our most visible programs, products and services. Reports to VP for Marketing and Communications. photo credit ).
  • BUFFER SOCIAL  |  THURSDAY, FEBRUARY 16, 2017
    [Marketing] 50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017
    In our end of 2016 social media survey , 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. To help you make the fullest use of video marketing on social media and create a successful social media strategy for 2017, we’ve pulled together 50 of the most relevant video marketing statistics for social media marketers. 50 video Marketing statistics for 2017. Engagement.
  • AGORA PULSE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Marketing] How This Ecommerce Company Manages Social and Saves Tons of Cash
    Using the tool has saved them thousands of dollars per year in employee salary and benefits, allowing them to reallocate those funds to social media marketing and PR efforts. Fracture is an international e-commerce company that turns customer’s images into frameless glass prints. Since 2009, they’ve has fulfilled over 200,000 orders from all fifty U.S. states and dozens of countries across the globe. They use social media to stay active and engaged with with customers and attract future customers through organic and paid social actions. Keeping Up With Social Media. Making the Switch.
  • TWIST IMAGE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Marketing] Don't Throw Good Brand Money After Bad
    grabbed a coffee with an old friend, who is now running marketing for a major retailer in the United States. It's a story that I will often be privy to, but the morale of this brand experience was so fundamentally different than the usual fare, that it made me rethink how a senior marketing professional should approach their work and the brand that they serve. With that, the senior leadership felt that it would be a good time for fresh eyes on the brand and marketing. The brand spent significantly on marketing and would continue to. digital marketing. wonder.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Marketing] How to kick start a social employee advocacy program
    Interested in championing social marketing strategies, but unsure where to start—or whether it’s worth it? At Blue Focus Marketing, we’ve been preaching the value of social engagement since before the release of our best-selling book, The Social Employee (McGraw-Hill,2014). Branding Social Business Social Media Marketing The Social Employee Workshops & TrainingWondering if social employee advocacy is right for your organization? Since then, the evidence […].
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Marketing] How to Make Your Email Marketing More Personal Without Being Creepy
    The post How to Make Your Email Marketing More Personal Without Being Creepy appeared first on Spin Sucks. Related Stories Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers Attribution Modeling: The Hot Knife Through Big Data Align Sales and Marketing through Effective Sales Enablement. People want to feel brands understand them and are on the same wavelength. This is especially true for millennials. But there's a subtle line between giving your email subscribers exactly what they want and totally creeping them out. He has more.
  • AUDIENSE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Marketing] [VIDEO] Minute Masterclass: How to ramp up meaningful engagement from social media marketing
    In this debut season of Minute Masterclasses, we’ll be tackling some of the big questions of modern marketing in about a minute. This week: three tips for establishing or increasing meaningful engagement in your social activities, with Harry Taylor from The Marketing Store , Ellie Hernaman from Truffle Social , and Audiense’s own Andy Vale. Want to take this further and dive into ROI from your social media marketing? The post [VIDEO] Minute Masterclass: How to ramp up meaningful engagement from social media marketing appeared first on Audiense.
  • SPROUT SOCIAL  |  WEDNESDAY, FEBRUARY 15, 2017
    [Marketing] 9 Tips on How to Get More Subscribers: A YouTube Guide
    With the right social media marketing techniques, you can increase the viewership and following of your channels. Look for Co-Marketing Opportunities. YouTube is a great avenue to co-market your brand with another company. Co-marketing has become a helpful strategy for many businesses trying to increase their audience size and YouTube subscribers count. This marketing strategy not only helps Target customers, but also those interested in Sugarfix by BaubleBar. However, you can’t just hit up Target and ask for a co-marketing video. minutes.
  • JENN'S TREND  |  WEDNESDAY, FEBRUARY 15, 2017
    [Marketing] Use Hashtags to Find Your Target Audience on Instagram
    Instagram instagram instagram audience instagram followers instagram for business instagram hashtags instagram marketing instagram strategy instagram success social media social media marketingIf you’ve used Instagram for more than 5 minutes, you know how prevalent hashtags are on the platform. They’re abundant! And as a non-hashtag lover, I was one of those who hated the all-consuming use of these hashtags on Instagram. That is, until I realized their full potential and discovered ways to use hashtags strategically […].
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Marketing] The Truth About How Often to Post in Social Media
    Every single one of these reports ignores an unassailable certainty about success in social media marketing: Social media posts that succeed are those that are worth posting. Put another way, increased frequency doesn’t imperil your success in social media marketing. Will Roe v. Wade be overturned? Will the United States bail on every international treaty to which it has previously signed? Will Nicolas Cage have a late-career resurgence? How often should I post to social media? These (among others) are the central questions of our time. It’s good stuff. Click To Tweet.
  • PROBLOGGER  |  WEDNESDAY, FEBRUARY 15, 2017
    [Marketing] Turning The Challenges of Remote working Into Strengths
    Nick Chowdrey works remotely from Brixton, London as Content & PR Manager for international travel marketing agency In Marketing We Trust. This is a guest contribution from Nick Chowdrey. Remote working is an attractive prospect for many people in this digital age. But it’s not as simple as packing up your laptop and riding off into the sunset – it takes a lot more effort and skill than that. After all, there are offices for a reason. But it is possible to work as efficiently as an ‘IRL’ worker when you’re remote. The Two Biggest Challenges. Slack. Best of all it’s free!
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Marketing] How to Make Your PR Content Better with Visuals
    It's 2017, yet many marketers still do not use any kind of imagery for their content. How do you feel about using visuals in your PR content? How important is it to you? Corina Manea looks at the benefits of having the right visuals in your content. The post How to Make Your PR Content Better with Visuals appeared first on Spin Sucks. Related Stories Why Tough Love is Necessary for Successful Client Service Build Your PR Content Strategy with This Targeted Toolbox Three Ways to Pitch Journalists—and Get Results.
  • AGORA PULSE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Marketing] What You Need to Know About The Twitter Explore Tab
    The whispers first started in the fall of 2016, when Twitter began testing the feature in select markets. Trending topics remain a great way for creative social media managers and digital marketers to tap into key events and connect with our audience. But the Explore feature can existing users (like you, presumably) find relevant trending topics faster and streamline your Twitter research process so you can market relevant content to your followers and to new audiences even more effectively. That’s the dream, right? Let’s compare it to some of its competitors.
  • SIMPLY MEASURED  |  TUESDAY, FEBRUARY 14, 2017
    [Marketing] 5 Ways to Reach Your Audience on #ValentinesDay
    These micro-moments in the consumer’s decision journey present marketers with an immense opportunity to meaningfully connect with their consumers and help guide purchasing decisions. Adding this to the huge following influencers bring on social helps marketers reach a much wider audience of people who already follow and admire the influencer. — Whole Foods Market (@WholeFoods) February 14, 2017. 4. Advertisers and marketers have realized that social media is not just one more marketing channel they can use. How do you use them in your marketing programs?
  • SIMPLY MEASURED  |  TUESDAY, FEBRUARY 14, 2017
    [Marketing] 5 Ways to Reach Your Audience on #Valentinesday
    2016 Social Marketing Planning Guide Download. This is not a surprise, as more and more consumers shop online and look to their peers on social media to find gift inspiration.These micro-moments in the consumer’s decision journey present marketers with an immense opportunity to meaningfully connect with their consumers and help guide purchasing decisions. Adding this to the huge following influencers bring on social helps marketers reach a much wider audience who already follow and admire the influencer. — Whole Foods Market (@WholeFoods) February 14, 2017. 4.
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 14, 2017
    [Marketing] It's Not Easy To Be A Loving Brand These Days
    On the other hand, it also became abundantly clear how many brands struggled with these marketing channels. digital marketing. digital marketing agency. digital marketing blog. influencer marketing. marketing. marketing agency. marketing blog. marketing channel. marketing strategy. Be careful what you wish for. Never has a sentiment been so true like it is for brands these day. We have never lived in a more politically-driven and open-social environment at the same time. This is a fact. and that's a good thing, right? brand.
  • THE REALTIME REPORT  |  TUESDAY, FEBRUARY 14, 2017
    [Marketing] Top Mobile Tech Trends For 2017
    The year 2017 will be a one of massive growth for the mobile market. If you’re thinking about getting into the mobile market, or if you’re already there, following these trends will keep you ahead of the curve. Many of our customers are white label mobile app resellers , marketing or design agencies that use our platform to cost effectively build mobile apps for small business clients. Top Mobile Tech Trends For 2017 By Andrew Gazdecki. Technologies have evolved to make app building cheaper and easier across the board. ” Click To Tweet. Final Thoughts.
  • SIMPLY MEASURED  |  TUESDAY, FEBRUARY 14, 2017
    [Marketing] Social Media Reporting Tips (From Your Boss)
    roll analysis up into reports that I share with my direct reports, my peers, and my boss. I’m a marketer. 2017 Social Marketing Planning Guide Download. I’m not a social media manager. We build products for social media marketers, so I am much more cognizant of social media best practices and trends than many non-social marketers, but that doesn’t change my day-to-day responsibilities. want to share some tips from my experience reporting to marketing and business execs over the years, and my experience on the receiving end of reporting from my team.
  • SIMPLY MEASURED  |  TUESDAY, FEBRUARY 14, 2017
    [Marketing] Social Media Reporting Tips (From Your Boss)
    roll analysis up into reports that I share with my direct reports, my peers, and my boss. I’m a marketer. 2017 Social Marketing Planning Guide Download. I’m not a social media manager. We build products for social media marketers, so I am much more cognizant of social media best practices and trends than many non-social marketers. So is my boss, our VP of Marketing, and so is our CEO. want to share some tips from my experience reporting to marketing and business execs over the years, and my experience on the receiving end of reporting from my team.
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 14, 2017
    [Marketing] Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers
    Marketers want influencers to enjoy the best possible experience in hopes of generating positive coverage. Related Stories Attribution Modeling: The Hot Knife Through Big Data Align Sales and Marketing through Effective Sales Enablement Ask These 15 Questions to Improve Your Buyer’s Journey. But these efforts can quickly spin out of control. Michael Innocentin talks about how carefully choosing social media influencers can help generate interest for your brand. The post Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers appeared first on Spin Sucks.
  • AUDIENSE  |  TUESDAY, FEBRUARY 14, 2017
    [Marketing] Multimedia direct messages at scale, for a world of richer experiences
    In November, Twitter announced two new features that create better conversational experiences between businesses and people on Twitter, where they worked with a handful of partners including Audiense to bring these features to market. Twitter research shows that tweets with videos enjoy more engagement than GIFs and photos, and that video adverts are almost twice as memorable on Twitter than other platforms.* No surprise, then, that the capability of the platform to execute personalized direct message campaigns is one of its popular and most frequently used features. product launches.
  • AGORA PULSE  |  TUESDAY, FEBRUARY 14, 2017
    [Marketing] How to Repurpose Your Best Social Media Content
    social media management Social Media MarketingHave you ever posted one of those amazing Facebook updates that had that indescribable quality that results in a surge of likes, comments, clicks, and shares, and then immediately wondered how to replicate that success with other content? Trying to come up with the amount of outstanding, engaging content needed to fight organic reach on multiple platforms is exhausting, and sometimes we just plain run out of ideas. Sometimes, instead of grasping at straws, your best bet is to repurpose your best performing social media content.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, FEBRUARY 14, 2017
    [Marketing] A Comparison of Social Media Live Video Platforms
    Video Marketing Best Live Video Platforms Comparing Live Video Platforms Facebook live video Instagram Live Video Live Video Feature Live Video Platforms Periscope Live Video Social Media Live Video Top Live Video Platforms Twitter Live Video YouTube Live VideoWhen you think of live video, Facebook may be the first platform that comes to mind. They’ve certainly made the biggest push for it over the past year or so. But, there are plenty of other platforms that are worth considering. Twitter, Instagram, Periscope, and now even YouTube are all getting in on the live video feature.
  • SPROUT SOCIAL  |  TUESDAY, FEBRUARY 14, 2017
    [Marketing] How to Schedule Instagram Posts Through Sprout Social in 6 Easy Steps
    However, having ideal Instagram scheduling leads some marketers to invest in multiple social tools. Building a successful brand image is about being at the right place at the right time. And currently that right place looks a lot like Instagram. With an estimated 70% of brands on the network, it’s no wonder why companies continue to look for ways on how to schedule Instagram posts and ultimately produce great content. Even though Instagram strives for producing in-the-moment content, your brand doesn’t have the same privilege throughout the workday. Create Your Instagram Image.
  • BUFFER SOCIAL  |  TUESDAY, FEBRUARY 14, 2017
    [Marketing] All You Need to Know About Instagram Takeovers: How to Host a Takeover in 6 Simple Steps
    What started out as a fun way for brands and Instagrammers to collaborate, has now transitioned into one of the valuable aspects of any Instagram marketing strategy. If you are wondering what Instagram takeovers are and how to organize them to boost your Instagram marketing efforts, this post is for you! According to Gary Vaynerchuk , a well-known entrepreneur and social media marketer: These takeovers are not only fun, but are also a great example of a 50/50 value exchange —a partnership that’s mutually and equally beneficial. Social Media Marketing Tips / How To
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 14, 2017
    [Marketing] How to Find Your Dream Job
    How do you find your dream job? Is there a strategy you should use? What exactly is a dream job? This and more are tackled by Erika Heald here. The post How to Find Your Dream Job appeared first on Spin Sucks. Related Stories I Work for Spin Sucks and I Am Not a PR Expert The Six Criteria Necessary for Professional Growth Create Your Own Online Courses with Teach and Grow Rich. entrepreneur Professional Development andy crestodina Are You Ready to Find Your Dream Job?
  • SOCIALLY SORTED  |  TUESDAY, FEBRUARY 14, 2017
    [Marketing] 3 Effective Ways to Reduce Social Media Overwhelm
    But just about every content creator, marketer, entrepreneur or small business owner that does this, and does this on a consistent basis… gets the best results. If you can start to post consistently about that then you are well on your way to standing out in your industry by using successful content marketing. Social Media Social Media Strategy Content Marketing Engagement social media Social Media Marketing WorldAre you in social media overwhelm? . Image by Shutterstock. When it comes to social media overwhelm, we all experience it. You don’t need to!
  • THE REALTIME REPORT  |  MONDAY, FEBRUARY 13, 2017
    [Marketing] Emotional or Light Hearted Commercials: Which Do You Identify With?
    “The Big Game is only once a year, but marketers should “game plan” year round.” People in this segment tend to be younger, up and coming singles, who live big city life styles near the top metropolitan markets. It’s up to marketers to understand who their customers are, and how to engage them in an impactful and meaningful way. Through our data and insights, we’re able to help marketers tap into who their customers are and how they behave. The Big Game is only once a year, but marketers should “game plan” year round. By Jordan Takeyama.
  • SIMPLY MEASURED  |  MONDAY, FEBRUARY 13, 2017
    [Marketing] How Get Schooled Is Rethinking the Way Nonprofits Do Social and Digital
    Get Schooled –which was just made part of the FastCompany Most Innovative Companies list  for gamifying the college admissions process–has ditched old-school, siloed social marketing and made social an integrated, yet unique, component of the brand’s digital landscape. By using social to build a community, form a distinct personality, and interact with their audience, Get Schooled has carved out another important and distinct marketing channel for their brand. 2. Their mission? David Nguyen. Social Serves Its Own Purpose. Sometimes it may only be on that channel.
  • SIMPLY MEASURED  |  MONDAY, FEBRUARY 13, 2017
    [Marketing] How Get Schooled Is Rethinking the Way Nonprofits Do Social and Digital
    Get Schooled –which was just made part of the FastCompany Most Innovative Companies list  for gamifying the college admissions process–has ditched old-school, siloed social marketing and made social an integrated, yet unique, component of the brand’s digital landscape. By using social to build a community, form a distinct personality, and interact with their audience, Get Schooled has carved out another important and distinct marketing channel for their brand. 2. Their mission? David Nguyen. Social Serves Its Own Purpose. Sometimes it may only be on that channel.
  • SIMPLY MEASURED  |  MONDAY, FEBRUARY 13, 2017
    [Marketing] How to Fill the Gaps in Your 2017 Social Marketing Plan
    You did this so that your social marketing plan for 2017 would be more effective, push the envelope, and be easier to execute. You’re a marketer, and this isn’t what you signed up for. If you haven’t woven listening into your 2017 social marketing plan, now is the time to start. Data should help you be a more effective marketer, not take you away from your core responsibilities. At the end of 2016, you spent time summarizing your 2016 performance. Hours were spent identifying what went well and what missed the mark. Now you’re executing. Start Listening.
  • SIMPLY MEASURED  |  MONDAY, FEBRUARY 13, 2017
    [Marketing] How to Fill the Gaps in Your 2017 Social Marketing Plan
    You did this so that your social marketing plan for 2017 would be more effective, push the envelope, be easier to execute. You’re a marketer, and this isn’t what you signed up for. If you haven’t woven listening into your 2017 social marketing plan, now is the time to start. Data should help you be a more effective marketer, not take you away from your core responsibilities. At the end of 2016, you spent time summarizing your 2016 performance. Hours were spent identifying what went well and what missed the mark. Now you’re executing. So what do you do?
  • IGNITE SOCIAL MEDIA  |  MONDAY, FEBRUARY 13, 2017
    [Marketing] How to Leverage Photo Shoots for Social Media Content
    Content Creation Photography Video Content Marketing Photography Marketing social media content social media content photo shoots Social Media Photo Shoots Social Media Photography Social Media Strategy Social Media Video Shoots Video MarketingThey say a photo is worth a thousand words—and, if social media trends are any indication, this adage is more relevant than ever as images continue to drive top engagements across all social media platforms. Ready to create stand out content? Read on for our top 5 tips on how to make the most of your photo shoots. Capture Video.
  • SPIN SUCKS  |  MONDAY, FEBRUARY 13, 2017
    [Marketing] Attribution Modeling: The Hot Knife Through Big Data
    What is attribution modeling and how can marketers apply it to tie in marketing results to business goals? Related Stories Mobile Marketing: Use the Four Media Types in Promotion Ask These 15 Questions to Improve Your Buyer’s Journey What Star Wars Teaches Us About Content Marketing and PR. Brendon Shank has that and more. The post Attribution Modeling: The Hot Knife Through Big Data appeared first on Spin Sucks.
  • IGNITE SOCIAL MEDIA  |  MONDAY, FEBRUARY 13, 2017
    [Marketing] Increased Instagram Ad Engagement and Hot Stats from the Super Bowl | Social You Should Know
    This may mean that the trendiness of hashtags is wearing off a bit from year’s prior, or marketers may prefer more complete control over the user’s experience. Increased Instagram ad engagement, hot stats from the Super Bowl and a safer twitter experience for consumers and brands in this week’s edition of Social You Should Know. Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it. Engagement with Instagram Ads Increasing. If your target audience is under 34 years old, good news for your investment in Instagram ads.
  • TWIST IMAGE  |  MONDAY, FEBRUARY 13, 2017
    [Marketing] The Trouble With Twitter, Flying Uber Cars And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    There is still - without a doubt - many people who might still join or use it for different reasons ( Facebook is getting close to 2 billion users, so the market is open). There is still - without a doubt - things that Twitter can do (more than text, different marketing solutions, premium services, data and analytics plays, etc.). Whenever we talk about self-driving cars, I think about how quickly they came to market. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog.
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