• BILL HARTZER  |  WEDNESDAY, OCTOBER 22, 2014
    [Marketing] Google Adds Google Plus Sharing Button to Header
    Are Google+ and +1 Changing Web Marketing? 'Google has just added a new Google Plus sharing button to the header, and it not only appears when you’re on Google Plus. In fact, this new sharing button now appears in the header even when you’re reading your Gmail. If you are logged into your Google Account (or logged into someone else’s Google Account, ha!) then you will see this new icon/button wherever you go (on a Google-owned property). The only place where I don’t see this new Google Plus share button is when you’re logged into Google Analytics. Gmail.
  • THE SOCIAL MEDIA INCUBATOR  |  WEDNESDAY, OCTOBER 22, 2014
    [Marketing] Is Your Business Using the Correct Facebook Profile?
    'In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. Facebook Online marketing Online Reputation Management Public Relations Social Media Social Media Education Social Media for Business Social Media Tips Facebook for business Facebook Pages There are three types Facebook offers: Profiles, Groups, and Pages. It can be confusing to sort out exactly what each one should be used for and what it should look like. What is a Facebook Profile? .
  • SOCIALNOMICS  |  WEDNESDAY, OCTOBER 22, 2014
    [Marketing] 6 Ideas for Teaching Digital Leadership to College Students
    Here is an AWESOME example  of a business faculty member at the University of Delaware who had her students jump into #MMchat (a marketing chat). ' . Times have changed. Our graduating seniors can no longer rely on a one page resume to get their first job out of college. Our students need a strong digital reputation of which they can be proud and share with others. Some of our students may not want or be fit for the traditional career path, which is even more of a reason for them to leverage the digital tools that are available to them. This is also a great exercise in creative writing!
  • ATOM THOUGHT  |  WEDNESDAY, OCTOBER 22, 2014
    [Marketing] Why Marketplace Model Is #Fail For Ecommerce?
    Digital Insight Digital Marketing 'Internet was conceived with a promise and hope that it will cut the intermediaries. Internet also promised democratization, i.e. whether you are a small time blogger or a big publication, whether you are a small ecom portal or an MNC ecom portal- you will have an equal and fair chance of doing business. think.
  • FRESHNETWORKS   |  WEDNESDAY, OCTOBER 22, 2014
    [Marketing] The world of mobile payments in October 2014
    'October 2014 saw several interesting developments within the mobile-payment industry- arguably one of the fastest developing markets at the moment. Dealing in mobile-payment devices and software which allow smaller businesses to receive credit card payments, Square gained first mover advantage in what is looking like being a very competitive niche of the market. However, with the arrival of Amazon’s credit card reader at a much lower price , as well as Apple’s forthcoming foray into the mobile-payments space, will Square be able to maintain its market share?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Marketing] Are You Using Automation Tools to Help in Social Media?
    Marketing Tips Marketing Tools Social Marketing automated tools for social media best time to post social media social automated tools surepayroll 'We’re all trying to do more with less. When it comes to social media, it’s no different. We should be focused on content and use automated tools to help spread the word on social platforms. Every industry is different, but following are some automation tools you should consider and an infographic on the best times to post. SocialOomph  – I use this tool to help repurpose my content. Courtesy of: SurePayroll.
  • MINDJUMPERS  |  WEDNESDAY, OCTOBER 22, 2014
    [Marketing] Snapchat as a platform for branded content?
    Snapchat as a marketing tool? . This makes Snapchat a creative marketing tool hard to ignore.?The Advertising App Best Practise Cases Brands Content Marketing Marketing & Communication Mobile Social Commerce Social Media Visual content Best Practice content marketing content production SMM Snapchat 'With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? It seems like Snapchat has gotten a lot of attention in the tech world lately. on a one-to-one basis. Engagement Is The New Real-Time.
  • DEVUMI  |  WEDNESDAY, OCTOBER 22, 2014
    [Marketing] Twitter Follower Hack: The Monthly, Weekly, and Daily Tactics to Use
    Social media marketing isn’t like traditional marketing, you have to present a balance of content or you’ll be ignored as just another marketer. Here’s a peek at Devumi’s Hootsuite search for tweets containing both “social media marketing,” and “#socialmediamarketing.”. This is social media marketing, not a magazine ad. Twitter social media marketing twitter followers twitter marketing twitter marketing strategy This tutorial is going to break your Twitter follower hack tips down into three parts: Those you do once a month. Tweepi.
  • ENGAGE  |  WEDNESDAY, OCTOBER 22, 2014
    [Marketing] This is Your Brain on Content Marketing
    'The marketing landscape is a complex space. Though the debate rages on about who should “own” content (PR, marketing, social, communications, your landlord, etc.), it’s a distraction from the real question: Does your organization have brainpower in the knowledge areas required for content marketing success? Here we lay out the basic mentality required for content marketing success. Great marketers know their audience intimately and spend time putting themselves into the heads and realities of their audiences. Success is equal parts art and science. It
  • SOCIALNOMICS  |  TUESDAY, OCTOBER 21, 2014
    [Marketing] Defending Customers’ Rights as a New Online Business Model
    In this area, just like in online business in general, content marketing is the thing right now – you should make sure your website has content that is interesting and useful for your visitors. 'With the business activities moving firmly into the domain of Internet, customer protection, transaction security and insurance in the World Wide Web become more and more of an issue. And, similarly to any other problem, it gives rise to business ideas that go about solving it. 1.     Legal Advice. Firstly, it will show that you know your business. 2.     Dealing with Online Services. Startups
  • PROBLOGGER  |  TUESDAY, OCTOBER 21, 2014
    [Marketing] Stat-Driven Tips on How to Pitch to Big-Name Publishers in Your Niche
    Publishers Love Market Research. Fractl’s study showed that 39% of publishers put a premium on market research, especially if it’s exclusive. Doing your own market research is actually easier than you might think. There are two big R’s to remember when writing about market research – Relevant and Recent. My name is Will, and I’m a young entrepreneur and marketer living in Tampa, FL. 'This is a guest contribution from Wil of Startup Bros. What’s the best way to pitch a content idea to the big players in your niche? What should you write about?
  • SOCIALNOMICS  |  TUESDAY, OCTOBER 21, 2014
    [Marketing] Socializing Annuities to Make More Income
    From new customers to those experienced in annuities, social media is hotspot for those in the market for annuities. One way annuity providers and marketers are increasing awareness is through National Annuity Awareness Month. 'Millions of Americans are taking advantage of everything annuities have to offer and social media is helping to spread the word. As with any financial decision, it’s important to get as much information on the subject as possible, which is something that the social arena provides. Interactive Social Resources. Questions and Comments.
  • ENGAGE  |  TUESDAY, OCTOBER 21, 2014
    [Marketing] Experience Marketing Versus Content Marketing
    'Content marketers, it’s time for a quiet conversation — about advertising. We do content marketing for our clients — and, increasingly, we do experience marketing. It’s been half a dozen years now since the phrase “content marketing” was coined. And you know as well as I do that whenever you refer to content marketing at a gathering of civilians, you get blank stares from polite people. live in Chicago, a tough, cynical, keep-it-real town, where money talks and the latest fancy marketing concept walks. Not advertising for our clients. And talk fast.  .
  • JEFF KORHAN  |  TUESDAY, OCTOBER 21, 2014
    [Marketing] How Storytelling Grows Your Social Media Audience
    Media that markets these days does much more than create awareness. That’s our challenge as social media marketers. About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. Awareness Blogging Community content marketing How-To Marketing Online Marketing Small Business Social Business Social Media communication community customers Jeff Korhan LinkedIn relationships social media social media audience stories Storytelling Tweet this.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, OCTOBER 21, 2014
    [Marketing] Another Penguin Update: What Happened?
    For right now, the question in most marketers’ minds is how this affects SERPs. 'Google has confirmed that the latest update happened last Friday. Did you notice anything? Some people did, and others didn’t. Matt Southern at Search Engine Journal looked at the reaction so far , collecting input all across the web, and I appreciate seeing the best in one place. One thing he points out is that we don’t know how long this update will actually take. Google confirmed the Penguin 3.0 SEO Is An Art, Not A Formula. It doesn’t work in real life, and real readers ignore it.
  • SOCIALNOMICS  |  TUESDAY, OCTOBER 21, 2014
    [Marketing] Go Home with Social Media
    Twitter – Twitter is one of the best tools companies use for marketing their businesses. 'Owning a home comes with a good share of responsibilities. You need to take care of the yard, keep the exterior clean and looking nice, keep the interior in good condition, fix any appliances or items that break and more. Home ownership is expensive, but by keeping your place in tip-top condition, you can reduce or eliminate some of the larger repairs that may otherwise be needed. Connecting with Businesses to Protect Your Home. Are they hiring? Are they offering any discounts this week?
  • SOCIALNOMICS  |  TUESDAY, OCTOBER 21, 2014
    [Marketing] The Power of Social Media in the Tech-Savvy Business Landscape
    Savvy business owners and marketers, having noticed the growth of this phenomenon over the past decade, invested heavily in channels such as Facebook, Twitter, Pinterest, LinkedIn, Instagram, and Google Plus to grow their business, connect with customers, and raise brand awareness. By using social media for marketing, advertising, or networking, companies can increase their chance of engaging with potential and existing customers. The best part about social media marketing is that it can be deployed without spending millions. Why is social media so vital for business?
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 21, 2014
    [Marketing] Manufacturers: Do You Have a Loyalty Program?
    Marketing Tips Traditional Marketing distributor loyalty program end user loyalty program loyalty programs manufacturers loyalty programs tradesman loyalty programs 'We all want to capture more business, and the best source of that is from existing customers. If you were a retailer, it would be much simpler to develop a program. But if you’re a manufacturer who sells through distribution channels, your challenge is where do you put your efforts … at the distributor or end user? You’re between a rock and a hard place. And what about the cost? Is it memorable?
  • FIREBELLY  |  TUESDAY, OCTOBER 21, 2014
    [Marketing] Firebelly Begins Working With DirectEmployers
    DirectEmployers Association is a nonprofit HR consortium of leading global employers formed to improve labor market efficiency through the sharing of best practices, research and the development of technology. Firebelly will be providing a combination of owned, earned and paid social media marketing solutions to help. 'We’re excited to announce that we have started working with DirectEmployers.
  • PROBLOGGER  |  MONDAY, OCTOBER 20, 2014
    [Marketing] The Language of Selling – Are You Using It?
    But there is one thing missing from all of this marketing talk. And it has to do with the epicenter of marketing and copywriting. Few marketers go to these steps to find out what their prospects ACTUALLY want. Most marketers will sit there and guess as to how their prospects will react. This isn’t a powerful tactic, and will not generate huge results for your marketing efforts. 'This is a guest contribution from Richard Akhmerov. Benefits, benefits, benefits. We’ve all heard that benefits sell, not features. Create needs, not wants. This is gold.
  • DANNY BROWN  |  MONDAY, OCTOBER 20, 2014
    [Marketing] What We Want Versus What We Need
    The thing is, as I discovered when I fell into marketing and then built on that with a degree in the medium, there’s a big difference between want and need. As marketers, our job is to find that difference and instill a desire to buy. 'Oftentimes in life, we have these little moments of real time to ourselves, where there’s nothing but silence to keep us company. In today’s always on, ever connected world, these moments in time become ever rarer, and we have to grab them while they’re here. In these moments, we see many things in a different light. wanted.
  • T2 SOCIAL  |  MONDAY, OCTOBER 20, 2014
    [Marketing] Link Building Tips to Keep Your Brand Above Board
    The idea of ‘viral’ is on every marketers mind. The post Link Building Tips to Keep Your Brand Above Board appeared first on t2 Marketing International. Search Marketing SEO google algorithm updates link building tips penguin 3.0 'Google just updated Penguin for the first time in a while, and these link building tips will help keep your brand from being hit by any potential penalties. When it comes to boosting your rankings on Google, link building is among the most viable strategies – assuming, of course, that it’s being done properly. Conclusion.
  • SOCIALFISH  |  MONDAY, OCTOBER 20, 2014
    [Marketing] You’re Not Too Busy for Social Media Marketing
    Because it increases brand recognition , improves brand loyalty, multiplies opportunities to convert prospects to sales, creates valuable customer insights, and produces higher conversion rates – all for lower marketing costs than traditional marketing. To be a true marketing vehicle, you need to have a strategy for social media, suggest Social Media Examiner. You need to identify business goals for social media marketing, starting with increasing brand awareness, engaging customers, and reducing marketing costs. Why wouldn’t you add more social media?
  • SMALL BUSINESS MAVERICKS  |  MONDAY, OCTOBER 20, 2014
    [Marketing] Podcasting Is Looking Better All The Time
    But you didn’t hear a lot about podcasting because it looked like a fad that faded in the shadow of the social media marketing emphasis. Search Engine Journal just came to the rescue with Albert Costill’s addition to their Content Marketing 101 series. 'There have been some back and forth discussions about podcasting and the way it can be used for business. Small Business Mavericks wrote about podcasting at the beginning of 2008, and it had potential then as a small business radio program. That’s a big shift in usage mindset. Do You Need Help To Do A Podcast?
  • DREW'S MARKETING MINUTE  |  MONDAY, OCTOBER 20, 2014
    [Marketing] Are you social sharing to your best advantage?
    appeared first on Drew's Marketing Minute. Social Media Storytelling Strategy marketing McLellan Marketing Group Social media Social sharing 'If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be.
  • WRITTENT BLOG  |  MONDAY, OCTOBER 20, 2014
    [Marketing] 8 Ways What You Write Will Affect Your Bottom Line
    '99% of the time, the written word is the chosen medium for companies doing inbound marketing. Content marketing is an investment, and you definitely deserve to see a return! You need to engage in strategic content marketing, with a goal of spreading the right messages to the right people. Making sales and acquiring new revenue is the purpose of marketing, right? Here are some of the most commonly overlooked aspects of content marketing: Spelling, grammar, and word usage. Before you start marketing your business you may think that content marketing is easy.
  • GEOFF LIVINGSTON  |  MONDAY, OCTOBER 20, 2014
    [Marketing] Selecting Media Venues
    Let’s say the media is unlikely to pick up the story or concept, at least until the market validates it. Marketing assets Brian Solis cision marketing media choices movies owned PRSA social networks Star Wars Vocus 'When you are considering media outlets to deploy a story, there are so many choices. How do you know which digital and traditional media venues are the right ones, and how do you prioritize them? The following is a short primer providing a method to select media venues to distribute content in an outreach campaign or a larger initiative.
  • FIREBELLY  |  MONDAY, OCTOBER 20, 2014
    [Marketing] #BOLOCON: Next Generation Social Media For Agencies
    Specifically, the real-time marketing opportunity, image-based listening, and other late breaking topics. 'Here are the slides from Duncan’s Next Generation Social Media For Agencies presentation at the 2014 BOLO Conference. It focuses on emerging trends that will effect most agencies in the near future. URL: [link]. Social Media
  • ENGAGE  |  MONDAY, OCTOBER 20, 2014
    [Marketing] Social Media Lessons for Associations and Nonprofits
    Associations should set aside some of their marketing budget to experiment with paid social media, including promoted tweets and boosted Facebook posts. You don’t need a marketing team of 10 to have a great, visual social presence. 'Washington, D.C., is a major hub for associations and nonprofits, and we’re lucky that one of McMURRY/TMG’s biggest offices is right in the heart of the District. As a D.C. It was a great event, with plenty of great ideas swapped, business cards traded and coffee sipped. TRENDStweets #TRENDSlive pic.twitter.com/825rOQ8aey. Strategy Is Everything.
  • TWIST IMAGE  |  SUNDAY, OCTOBER 19, 2014
    [Marketing] First There Was UnMarketing Now There Is UnSelling
    digital marketing. marketing blog. marketing podcast. 'Episode #432 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Scott Stratten is back with a brand new book, UnSelling , that he co-authored with Alison Kramer. Over the past short while, Stratten has gone from trying to accumulate as many followers as possible on Twitter, to becoming an internationally sought-after writer and speaker on the topic of changing how businesses interacts with human beings. Seems simple enough, right? It isn''t. Enjoy the conversation. brand.
  • BILL HARTZER  |  SATURDAY, OCTOBER 18, 2014
    [Marketing] Bill Hartzer Weekly Update: October 18, 2014
    And in case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing tool. SocialCentive Twitter Marketing Software Free Trial. SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. and here’s the post that I wrote about it: https://www.billhartzer.com/pages/using-socialcentiv-twitter-marketing-software-lead-generation/. 'Google Penguin Refresh this weekend, and a pricing bug found in GoDaddy’s domain registration. GoDaddy Pricing Bug. link]. link].
  • PAMORAMA  |  SATURDAY, OCTOBER 18, 2014
    [Marketing] 12 Essential Elements of a Social Media Marketing Strategy
    'Do you need some help to get started with your social media marketing plan? If you don’t, it will be obvious to your fans and target market that you are disorganized. You know that others have been successful at social media marketing, but there are so many moving parts that creating a plan of your own can be daunting. If 12 Steps to Social Media Marketing Success Research and know your audience. Write a social media marketing playbook. Develop a content marketing calendar. If you’re starting from scratch, it can feel overwhelming.
  • CONVINCE & CONVERT  |  SATURDAY, OCTOBER 18, 2014
    [Marketing] How to Create a Content Marketing Strategy
    'Content marketing strategy isn’t a nice to have, it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. This presentation is drawn from our work here at Convince & Convert, where we create content marketing strategy for some of the best-known brands in the world. Let’s fix that. if we can help you, Read the whole entry.
  • IDACONCPTS  |  SATURDAY, OCTOBER 18, 2014
    [Marketing] What is Market Research?
    'There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research. Quantitative Market Research. The main types of qualitative research are focus groups (e.g. face-to-face, dyads, triads, etc.)
  • JEFF KORHAN  |  FRIDAY, OCTOBER 17, 2014
    [Marketing] Business Niche: How to Build a Predictable Income Model
    Get Weekly Marketing Updates. He notes that every market beats a litte differently, from the standpoint of how they like to buy, consume the product or service, and even pay for it. The market segment that will provide your business with repeatable income is the one that you understand, and that understands you. Business owners and marketers these days are often advised to find opportunities that scale. Mike’s Top Sales or Marketing Advice – Identify your market carefully. 'Listen to the Episode Below (0:38:31). Download. iTunes. Stitcher.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Marketing] Social Media Tweetable Facts
    FACT] Although data mining poses a challenge to today’s marketers, 61% say big data will overhaul marketing practices for the better. FACT] 71% of chief marketing officers feel their organization is not prepared to deal with the impending big data explosion.  'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? Twitter devours 12x more. TWEET THIS. TWEET THIS. TWEET THIS. CNET TWEET THIS.
  • TWIST IMAGE  |  FRIDAY, OCTOBER 17, 2014
    [Marketing] Content Is Not King
    Last month, I had the honor of leading a very in-depth conversation with BuzzFeed founder, Jonah Peretti , at an exclusive retreat for senior marketers. content marketing. marketer. marketing. marketing professional. brand buzzfeed buzzfeedmotionpictures content contentdistribution contentmarketing dawnchmielewski jonahperetti marketer marketing marketingprofessional moleskine paleymediacouncil podcast recode ted thepaleycenterformedia videocreation viral viralvideo youtube zefrank 'It''s a pretty bold statement, isn''t it? What works? buzzfeed.
  • ABSOLUTE PA  |  FRIDAY, OCTOBER 17, 2014
    [Marketing] What I REALLY think about blogging (you’ll be surprised!)
    'Being in the business of modern marketing means I write a lot: Blogs. Marketing emails. knew that in modern business a blog is one of the most powerful pieces of free marketing at your disposal. and, listed as an influential marketing blogger in not one but two polls. talk more about this in my free audio training Your Modern Marketing Makeover. If you’re looking for a inspiration… Check out this selection of some of my favourite business marketing reads these. Guest blogs. Sales pages. Website copy. Training and workshop scripts. Get it here !).
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, OCTOBER 17, 2014
    [Marketing] Make It Fun: Gamification & Marketing
    Those two factors, fun and competition, are effective in marketing because they create engagement. The fact that you are doing something because it’s rewarding in some way goes past “playing a game” and into areas like education and marketing. If you haven’t developed an empathy map and buyer personas, your marketing doesn’t have a focus. Your marketing may use games, or it may be something entirely new. Online and Offline Marketing and Advertising empathy map gamification marketing I’m guessing because it was fun.
  • WRITTENT BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Marketing] 32 Resources to Write Great Blog Headlines
    Keep your blog steadily growing by improving your skill set and adopting content marketing best practices. Marketer Chris Garrett even shows how headlines can reflect different moods. 'Image source. million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts. Don’t know how to keep up? Create an amazing headline and your chance to win readers’ hearts will grow. Peter Koechley from Upworthy states that headlines can affect web traffic by as much as 500%. Right? Image source.
  • CONVINCE & CONVERT  |  FRIDAY, OCTOBER 17, 2014
    [Marketing] Do Salespeople Make the Best Social Advocates?
    ducttape Tweet This The Customer Journey From John Jantsch’s perspective, marketing has changed so completely in the past years not because of social media but because buying has changed. The focus, therefore, should not be on the tools or the tips for marketers. Marketers and small business owners should instead be changing their approaches to selling and to marketing. » Social Pros Podcast brand communities content creation digital marketing Social Media Marketing Social Pros Nobody wakes up ever and says, ‘Gosh. Read the whole entry.
  • CONVERSTATIONS  |  FRIDAY, OCTOBER 17, 2014
    [Marketing] Remarkable eCommerce Results With Small Steps
    Trust Signals Customers are often uncertain, it’s difficult for them to make decisions as buyer’s market is huge. She has five years of experience in web design, web development and content marketing. Marketing Small Business 'Guest Post from Kinsta.com All eCommerce website owners try to make efforts to increase the number of visitors to their sites. Right after starting an eCommerce business, every newbie’s most relevant task is to gain enough visitors/readers/audience for their site. And then, some of them have to face the fact that a visitor doesn’t equal to a customer.
  • DEVUMI  |  FRIDAY, OCTOBER 17, 2014
    [Marketing] Online Music Marketing with Tweets: Twitter and SoundCloud Finally Team Up
    The time to pump up both your Twitter activity, and your SoundCloud content, for your online music marketing is NOW. Online music marketing is all a-Twitter. The online music marketing opportunities this opens up. Those who choose to use Twitter for their online music marketing , which is likely everyone, can now use their SoundCloud accounts to get real-time feedback on music, and offer their fans new content in a much more immediate way. What sort of online music marketing can you do with the new SoundCloud feature? ll look more at what they’re doing below.
  • SOCIALNOMICS  |  THURSDAY, OCTOBER 16, 2014
    [Marketing] Be More Social in Promoting Your Franchise
    Once you have decided on a franchise choice, never overlook the importance of marketing your company, especially through social media. Social Media Business franchise marketing 'Has working for someone else either gotten old or even stressful at this point in your career? What if you could own your own franchise, allowing you to call the shots and potentially make a decent amount of revenue over time? If it is something you have thought about, perhaps now is the time to take action. Networking Can Do Wonders. Have a Plan in Place. What are you waiting for? Get more social today!
  • KOKA SEXTON  |  THURSDAY, OCTOBER 16, 2014
    [Marketing] How I experienced Dreamforce #DF14
    spoke in 5 sessions total over 3 days to groups ranging from sales to marketing to support. 'Dreamforce 2014 is now over and I am walking away exhausted but inspired. I’m usually lucky to get one session to talk in so it was an amazing opportunity to have so many this year. was collecting all of the tweets from the past few days and surprised myself with all of the activity. It was so great to see familiar faces, people I only see at Dreamforce or maybe one other event in a year. Powered by WP Bannerize. Blog Life at LinkedIn Social Media Social Selling Strategies
  • PROBLOGGER  |  THURSDAY, OCTOBER 16, 2014
    [Marketing] Top Five Things to Learn from the Greggs vs Google Twitter Debacle
    If social media forms a large part of your marketing plan, you should hire a professional social media consultant to manage your online image. Pictures are far more likely to be shared by followers, and are therefore invaluable to social media marketing campaigns. 'This is a guest contribution from Mark Potter. Greggs is the UK’s largest bakery chain, famed for its sausage rolls and steak bakes. They have always enjoyed a strong social media presence, winning a Digital Impact Award in 2013 for a ‘Sandwich Maker’ Facebook app. Crack a Joke. Hire an Expert. Social Media
  • FRESHNETWORKS   |  THURSDAY, OCTOBER 16, 2014
    [Marketing] Agile Innovation Update October 2014
    There are already a number of apps and devices on the market to help users track elements of their behaviour, but where Unilever’s device could really stand out is as a data hub, that brings information about various aspects of a consumer’s lifestyle, including all-important information on their purchasing behaviour, together in one place. This is something that neither marketing nor insight professionals can afford to ignore. 'Each month we bring you the FreshMinds Agile Innovation Update. Unilever enters the world of wearable tech. Consumers put a price on their data.
  • UNSPOKEN  |  THURSDAY, OCTOBER 16, 2014
    [Marketing] 7 NEW Social Media Solutions to Grow Your Business
    You want to hit your social media marketing out of the ballpark , but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available? Here are seven new tools and solutions that you should be aware of when marketing your business on social media. Twitter took the guesswork out of video marketing through Tweets. Now, the popular social media network is bringing video marketing to a new level with promoted videos. With this new tool, brands can upload, distribute, and enhance marketing campaigns using videos on Twitter.
  • SOCIALFISH  |  THURSDAY, OCTOBER 16, 2014
    [Marketing] It’s that time again: The Third Annual Association Content Marketing Readiness Survey
    ——————– The Harvard Business Review had an article this summer that stated when it comes to marketing, “most organizations are stuck in the last century.” The author went on to say that excluding IT, he can’t think of another discipline that is evolving as quickly as marketing. And for associations, the marketing that gets the lion share of their resources is content marketing. We wondered how associations were faring with their content marketing readiness? 'By Monica Bussolati. See the past results here.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 16, 2014
    [Marketing] 6 Things You Need to Know About Printing
    Marketing Tips print quality printed pieces printing resource Robin Heike vendor relations 'By Robin Heike, Production Engineer, Sonnhalter. via Marta on Flickr. Printing may only be “ink on paper” in a general sense, but when you’re printing collateral and other materials, you need quality printing. Here are a few things you need to know about printing for a quality final product: Good design requires good art. Good print requires good art. Good print requires good paper. Good print requires good printers. Good printers stay on my vendor list. Ink on paper produces print.
  • CONVINCE & CONVERT  |  THURSDAY, OCTOBER 16, 2014
    [Marketing] This Instagram Video Contest Offers Fans Chance to Appear in a Horror Film
    'With Halloween on the horizon, it’s no surprise that marketers are embracing their ghoulish side. One such marketer, Fandango, is joining forces with the new film Ouija to host a “Scare Off” Instagram video contest inspired by popular horror movie moments. To enter, fans are challenged with creating an original Instagram video inspired by a favorite horror movie moment with the hashtag #FandangoScareContest. The prize? chance to win a walk-on role in a 2015 Blumhouse Productions film, the. Read the whole entry. » Social Media Case Studies
  • JACOB MORGAN  |  THURSDAY, OCTOBER 16, 2014
    [Marketing] Why The Sharing Economy is Changing Everything
    At that rate, peer-to-peer sharing is moving from an income boost in a stagnant wage market into a disruptive economic force.” – Forbes Jan 2013. At that rate, peer-to-peer sharing is moving from an income boost in a stagnant wage market into a disruptive economic force.” - Forbes Jan 2013 What this episode is about and why you should care The collaborative economy is an economic system based on people sharing their resources including goods to services. 'Click Here to Subscribe via iTunes. Click Here to Subscribe via RSS Feed (non-iTunes feed). link]. Need a wedding dress?
  • PROBLOGGER  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] How Blogging In College Got Me My First Job
    All these things got me thinking – I was studying for a marketing degree, but hadn’t figured out what to do yet. had friends that worked in web development and SEO and I was sort of interested in Internet marketing. When I returned to Grove City College for my senior year, my Content Marketing professor encouraged me to use my blog for the final project. In the Spring I was taking a class in SEO and job searching for digital marketing jobs that would allow me to write for a living. Here’s how my personal blog made me more marketable: 1. Here’s how I did it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] Interview with Simon Sinek – Start With Why
    My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. Those that are started from market opportunity, I read this article in a magazine and I realize that those tend to be very weak and they tend to not do well. Where’s the right place for a marketer to get started? Branding Innovation Strategy Thought Leadership b2b marketing strategy market positioning Marketing Strategy positioning simon sinek WOBI world business forum Everybody knows what they do. Some know how we do it. That’s a result.
  • SOCIALNOMICS  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] Top 5 App Store Optimization (ASO) Hacks For Better Rankings
    'Anyone who owns a smartphone knows just how massive the app market is today. Keep in mind that some app markets don’t take kindly to keyword stuffing. Markets can differ greatly, sometimes in subtle ways you may not be aware of. What works on one market might not always work on another, so be willing to adapt your ASO accordingly. The app market is one of the most competitive out there, but its size shouldn’t prevent you from exposing your app to a large audience. Is your app among them? It doesn’t have to be. Make a Strong First Impression.
  • CONVINCE & CONVERT  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] How to Help Your Social Media Customer Service
    'Image via BigStockPhoto.com Customer Service and Social Media Marketing both require a lot of thought to be done well. If your thought process is constantly re-inventing the wheel of your responses, you can burn out. By following a process that fits your specific needs, you can create some thought-efficiency, saving some of your brain power for innovation and customer delight. The social media customer service process below is what I’ve found works best for me, and I’d love to hear what. Read the whole entry. » Social Media Strategy
  • UNSPOKEN  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] How Cultural Marketing Is Different From Consumer Insights
    'Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. However, this kind of marketing, taken by itself, can offer an incomplete picture of consumer behavior. By paying attention to these cultural insights, marketers can get ahead of the curve and offer messages that anticipate changing consumer attitudes rather than simply responding the present needs and wants of consumers. The ability to anticipate future consumer behavior can give marketers a serious competitive advantage in today's marketplace. Consumer Insights.
  • WRITTENT BLOG  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] 20 Amazing Resources to Learn Copywriting
    Most often, it is the art of writing copy for marketing or advertising. 'What is copywriting, really? In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not. If you’re considering an engaging and rewarding career in the world of copywriting, this list of 20 top resources will help you master the practice: 1. Copyblogger. If you truly want to be good at copywriting, Copyblogger is definitely the right place to start learning. 115,000 people have already benefited from their free, high-quality resources. Kopywriting Kourse. Copy Hackers.
  • PUSHING SOCIAL  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] Offering Free Tools to Increase Your Social Reach
    'Giving away a free report, whitepaper or case study has long been a staple in the content marketing world. Marketing-Related Examples. In the marketing niche, a great example is NeilPatel.com. Besides, Neil is a well known marketer and a chance at a consultation with him is also enticing. In a similar vein, Hubspot’s Marketing Grader asks for only two things: your website URL and email address. Beyond Marketing Examples. So what is your take on free tools as part of a marketing strategy? Free Tools Make Value Interactive. Social Media
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] Is Your SEO Up For Global Business?
    Marketing & SEO Are About Language. He suggests creating tailored websites for each market, choosing appropriate keywords, and localizing your content. The internet makes global business possible, and it also makes it possible to find a professional writer who speaks the language of the market you are targeting. Freelance writers rely on the internet for their clientele, and there’s one out there who will be able to work with you to put your site and its language into the right words to get your marketing message across without turning it into a joke.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] Customer Loyalty: Does it Exist Anymore?
    Marketing Trends Traditional Marketing customer loyalty program does customer loyalty still exist manufacturers customer loyalty programs 'I know we all want to have customers that only call us and never quibble about price. guess we need to wake up. Years Years ago you could build customer loyalty, but today I really wonder if it holds true anymore. If you’re a manufacturer who sells through distribution, you have a double challenge—to keep both the distributor and user happy. The question is, where do you spend your time, the distributors or users?
  • DEVUMI  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] How to Set Up a YouTube Remarketing Campaign in Google Adwords
    'We recently spoke about Twitter Remarketing here on the Devumi blog, but to keep things fair for all those video marketers out there I am also going to cover YouTube Remarketing so that your videos, and video marketing, can help your end goal of increasing conversions and spreading your brand message to the right people. To do this you’re placing a cookie onto the computers of those who view pages on your website and using this information to market to them at key moments. Choose four or five YouTube videos that will be your best marketing content. Click next.
  • CONVINCE & CONVERT  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] Does Your Email Help or Hurt
    » Email Jay Today TV email marketing jay today scott stratten tim hayden unselling 'Every time you press send on that new email, are you doing your brand good, or are you doing your brand harm? The other day, Scott Stratten , author of the new book “ UnSelling ,” among others, was on my Social Pros podcast , and he has a really interesting concept in that book called the brand pulse. What he says is that you are never neutral about any brand. Your relationship with any brand is never neutral. Read the whole entry.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] How Infrastructure and Speed Is Affecting Your Content Distribution
    Differentiate:  What unique value can we provide that serves an unmet need in the market? Operationalize:  From a structural standpoint, how can we bring this unique value to market on an efficient, ongoing basis? We document everything:  Because marketing is changing so quickly, brands and publishers make the mistake of thinking that things change too quickly to bother documenting best practices. 'Real-time content success starts long before the heat of the moment. Perceived luck is the residue of careful design. Getting started with audience development. Image:  Flickr
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] How to Create Real-Time Content with Long-Term Value
    Differentiate:  What unique value can we provide that serves an unmet need in the market? Operationalize:  From a structural standpoint, how can we bring this unique value to market on an efficient, ongoing basis? We document everything:  Because marketing is changing so quickly, brands and publishers make the mistake of thinking that things change too quickly to bother documenting best practices. 'Real-time content success starts long before the heat of the moment. Perceived luck is the residue of careful design. Getting started with audience development. Image: Flickr
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Marketing] It Takes a Village (and a Strategy) to Raise an Audience
    Differentiate:  What unique value can we provide that serves an unmet need in the market? Operationalize:  From a structural standpoint, how can we bring this unique value to market on an efficient, ongoing basis? We document everything:  Because marketing is changing so quickly, brands and publishers make the mistake of thinking that things change too quickly to bother documenting best practices. 'Speed is critical in today''s new world of media to ensure consumers are receiving content in real time. Hanelly will discuss the trend at  MediaNext , Oct. 20-22. Image: Flickr
  • FEVER BEE  |  TUESDAY, OCTOBER 14, 2014
    [Marketing] Building Up An Extensive Partnership Network For Your Community
    Call up the switchboard and ask who you should speak to about the marketing or business development. If the website doesn't list useful names, search for "site:www.linkedin.com {company name} AND {marketing/business development}" This will give you the right people to speak to. 'Your community lives in an ecosystem filled with other people and organisations. The better your relationships with these others, the greater the benefits for your community. Your community has a lot to offer any organisation. It can raise the profile of an individual within their sector.
  • PROBLOGGER  |  TUESDAY, OCTOBER 14, 2014
    [Marketing] Your Blog as Part of an Overarching Business Strategy
    On the other hand, your blog is also the place where you can run a marketing action, like a contest for your customers and potential clients. Running marketing actions – (contests, giveaways, announce special offers, etc). Since you won’t probably update your website as often as you do your blog, the latter is a good destination for hosting some of your marketing actions, also allowing a more interactive approach from users. Running marketing research. 'This is a guest contribution from Sabina Stoiciu. number which has consistently grown from 52% back in 2009.
  • LOUIS GRAY  |  TUESDAY, OCTOBER 14, 2014
    [Marketing] What If We Redid the 2000.Com Monopoly Edition for Today's Web?
    Not too soon after the game came out (and of course, I still have it), the.com market was decimated, as the companies of the future weren’t built for the present. 'In the year 2000, as the.com bubble was at its peak, it seemed new tech names were going to rapidly eclipse the old guard. Emails and downloads were new conversation topics, and if you weren’t still on AOL , debates would ensue over which ISP you should choose, or which search engine or portal was the best. Sun was the dot in.com and Linux seemed poised to take over the desktop. ll go first with today’s cast of characters.
  • CONVINCE & CONVERT  |  TUESDAY, OCTOBER 14, 2014
    [Marketing] 3 Ways to Incorporate Nostalgia in Marketing
    » Digital Marketing advertising analog chango content marketing how to reach customers with nostalgia instagram little printer nostalgia print advertising Social Media Marketing visual storytelling 'Image via BigStockPhoto.com How do you define nostalgia? To me, it’s lying in a hammock and reading the entire Lord of the Rings trilogy on hot August days. And playing card games around the dining room table after the holiday dishes are cleared. No one around the table is storming off angrily, or furiously texting. Read the whole entry.
  • PAUL GILLIN  |  TUESDAY, OCTOBER 14, 2014
    [Marketing] Infographic Gives Good Overview of Good Helpouts
    useful infographic arrived today from DPFOC , a digital marketing agency based in Ireland and the UK. 'One of the many little-known Google services is Helpouts , which are video meetings with experts who can help you do everything from seed your lawn to play the piano. You can hold impromptu Helpout conferences using Google Hangouts immediately or schedule them for later, depending on the expert and availability. Some carry a charge and others are free. Several brands offer free Helpouts to support their products. I thought it was worth sharing.
  • ENGAGING BRAND  |  TUESDAY, OCTOBER 14, 2014
    [Marketing] Do You Reward Your Social Shares ‘Holder’
    'In an age of digital marketing who invests in the business? The issue is that although finance backers are rewarded with interest payments… unless you invest in great content marketing then are your brand shareholders receiving a benefit for ‘sharing’ your brand story. Something to muse on… because yes, there are financial investments but in the social age there are also content investments. People who give money of course should be rewarded. People who give attention to your brand with a social share rather than a financial share also need to be rewarded.
  • SOCIALFISH  |  TUESDAY, OCTOBER 14, 2014
    [Marketing] The Pillars of Online Marketing Success in 2014 & Beyond
    'As online marketing budgets continue to rise this year and with prospects to increase for the future, there’s good sign that more businesses are taking the potential and necessity of the web seriously. As the online marketplace continues to evolve at rapid pace, there are certain tried and true principles and activities that form the foundation of winning marketing campaigns and delivering products and services that sell. Email is still killing it for marketers and is the preferred medium for permission-based promotion and is rapid growing in use among mobile users.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, OCTOBER 14, 2014
    [Marketing] Survey Results and Centroids
    Isn’t it interesting that no matter how complicated we make local marketing, it all comes down to the customer, or end user? Local Internet Marketing centroid local search ranking factors survey results 'For the last seven years, David Mihm has been conducting some of the most important studies of Local SEO. The 2014 Local Search Ranking Factors Survey  results have been announced on Moz, and of course they are interesting! The comments should be pretty good, too — I love a good discussion by people who are involved with the subject. Behavioral/Mob. External Loc.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 14, 2014
    [Marketing] Manufacturers: Are You Missing Out On Video Opportunities?
    'Video is one of the most powerful tools in your marketing toolbox. marketers said videos are not a priority, and nearly half said they had no plans on increased efforts this year. to-B Marketers: Are you Taking Advantage of Online Videos? Marketing Tools Marketing Trends Traditional Marketing emarketer.com how manufacturers use videos using video to atract customers video tips for manufacturers what makes an effective video Why aren’t you focusing more on them? We’re a visual society with a 30-second sound bite mentality.
  • PUSHING SOCIAL  |  TUESDAY, OCTOBER 14, 2014
    [Marketing] What Ragnar Taught Me About Grassroots Content Marketing
    Our exhausted and giddy ad-hoc content marketing team created Instagram, Facebook, Pinterest, and Twitter magic chronicling our Ragnar adventure. Ragnar had just created 12 brand ambassadors that were marketing their next event – for free. Hold that thought as I walk you through why Ragnar’s grassroots content marketing  works: Enlarge. Your customers aren’t professional marketers. They aren’t dreaming up new ways to market their business. But complex content marketing strategies are often risky and expensive. 'I recently ran 14.1 Prime The Pump.
  • MINDJUMPERS  |  TUESDAY, OCTOBER 14, 2014
    [Marketing] How to handle a shitstorm – before, during and after
    Content Marketing Facebook Guidelines Marketing & Communication Social Media Social Media PR Social Media Strategy Social Responsibility Tips Twitter brand communication change in communication communication strategy crisis communication Danish Mother Seeking Jane Jordan-Meier shitstorm social media marketing 'With brands increasing their presence on social media regular crisis are to be expected. Lately The key to get properly through a shitstorm is to be prepared and to acknowledge the problem. Before the storm: Listen and prepare. Be consistent in your answers.
  • CONVERSTATIONS  |  TUESDAY, OCTOBER 14, 2014
    [Marketing] SubCLUBs – Building Your Business Presence a Month at a Time
    Blog Coach Marketing Small Business 'SubCLUBs is an extension of SmallBiz Tracks. We announced a version earlier this year and the feedback was compelling enough to make some changes. As always, we look to accomplish a few things with everything we do: Provide small business owners a LIFT in building their business presence. Practice simple, small steps leading to big results. Prepare owners with instruction towards independence. The new SubCLUBs plan does all that for less than a daily cup of coffee. One-on-One coaching calls totaling 90 minutes each month. Consider leaving a comment!
  • JEFF KORHAN  |  TUESDAY, OCTOBER 14, 2014
    [Marketing] How to Be Famous for Your Business Content
    'As a marketer you no doubt are familiar with the expression “Content is King” – but do you know who is credited with first coining it? posed that question to my audience at a recent content marketing conference here in Chicago. That’s how this content marketing game works. More on this in future issues of Web Marketing News. When Bill Gates coined “Content is King” in 1996 he claimed at least partial ownership for a game that is practiced by virtually every successful marketer today. To my surprise, nobody knew the answer. Claim Your Signature Content.
  • SOCIALNOMICS  |  MONDAY, OCTOBER 13, 2014
    [Marketing] The Key Tips on Implementing Paid Social Media for Brand Awareness
    'First thing’s first, you need your goals (as with any marketing plan). Decide if your paid social media strategy will help for awareness of your brand being on that channel or perhaps help create engagement with a new campaign. Let’s assume for this post that you’re trying to gain awareness for your brand as you enter some new social channels. Different channels allow for different interactions with consumers as well as unique ways to target and reach them. Some quick tips for each channel: Facebook: A tough place to navigate without a budget these days.
  • BILL HARTZER  |  MONDAY, OCTOBER 13, 2014
    [Marketing] Bill Hartzer: Weekly Update for October 13, 2014
    In case you’ve missed it, you might want to check out SocialCentiv, a really cool new Twitter marketing software product. SocialCentive Twitter Marketing Software Free Trial. SocialCentiv is some new Twitter marketing software (it’s really a dashboard) that feeds you Tweets by people. and here’s the post that I wrote about it: https://www.billhartzer.com/pages/using-socialcentiv-twitter-marketing-software-lead-generation/. But, notably the TopSEOs website appears to have been banned in Google. TopSEOs Banned. 33 Speakers to See at Pubcon. link].
  • SOCIALNOMICS  |  MONDAY, OCTOBER 13, 2014
    [Marketing] Why Social Media Matters in the Job Search
    With more and more social media sites dedicated to the professional job market, going social with your job seeking endeavors is more fruitful than you might think. If you’re in the market for a new job, keep in mind the social sites above and start networking now. 'Taking a social approach to your job search might just be the best employment decision you ever make. When you’re ready to find your dream job, here are a few social websites that can help: First Things First: Clean Up Your Social Act. All Begins With Linkedin. Don’t Forget About Facebook.
  • PROBLOGGER  |  MONDAY, OCTOBER 13, 2014
    [Marketing] How to Write Successful Emails (and Improve Open Rates)
    If used incorrectly, email marketing can destroy your business or it can build it into an empire. People think because of poor content, and scams, that email marketing will die. have received my share of spam and marketing emails, but you know what? According to Gigaom , Gmail dominated the world market of email and broke the tie with Hotmail back in 2012. Which means that the message most likely will have a marketing agenda. So let’s say the header is removed but the email is full of marketing gimmicks. 'This is a guest contribution from Luke Guy.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, OCTOBER 13, 2014
    [Marketing] 3 Things To Check When SEO Stalls
    This is the scenario discussed in Mark Munroe’s presentation at SMX East 2014, a search marketing expo that Russell Savage reported on for Search Engine Land. One of the great things about the internet is the way it levels the playing field a little by allowing even lower-budgeted marketing campaigns a shot at the global stage. 'Sooner or later it happens: the dreaded realization that your organic traffic numbers have gone down significantly. Russell’s recap highlights three possible snags in your SEO strategy: De-Indexing Issues. Redirects. Spammers. seo disasters
  • SOCIALFISH  |  MONDAY, OCTOBER 13, 2014
    [Marketing] Associations should be incubators for startups
    Association Social Media: National Business Officers Association (NBOA) 3 Reasons Why Content Marketing Doesn’t Work for Associations. 'I read this with fascination in Associations Now  the other day: Working with the  Nashville Entrepreneur Center  (EC), the  Country Music Association  (CMA) announced this week a plan to launch a startup accelerator focused on the music industry. The 14-week program will accept six to eight startup businesses working on issues related to the music industry, particularly Nashville’s country-heavy scene. More like this. Featured From the Trenches
  • WRITTENT BLOG  |  MONDAY, OCTOBER 13, 2014
    [Marketing] 15 Must-Use Words in Your Headlines [+Examples]
    Example: 8 Modern Brand Building Tactics for Your Online Marketing Campaign. Example: 5 Core Content Marketing Strategies to Make Your Business Rich. This word appeals to the exact opposite  target market as the word cheap. 'Headlines. The single most important piece of copy in a blog post. One of the ultimate determinants of a blog post’s success. If you don’t get them right, all the hours you spent crafting the post will go to waste, since nobody will read further than the post title. Example: 15 Must-Use Words in Your Headline. Surprising. Curiosity makes them click.
  • T2 SOCIAL  |  SUNDAY, OCTOBER 12, 2014
    [Marketing] The Importance of Images Online [INFOGRAPHIC]
    The post The Importance of Images Online [INFOGRAPHIC] appeared first on t2 Marketing International. Infographics digital marketing importance of images social media best practices social media marketing 'The importance of images when it comes to building your online presence cannot be understated. We have all been told about the importance of images. We hear about it all the time from experts and social media users alike. This infographic from MDG Advertising does an excellent job of putting numbers to support this advice.
  • CONVINCE & CONVERT  |  SUNDAY, OCTOBER 12, 2014
    [Marketing] A Brand-New Youtility Book From Jay Baer That Will Help Build Your Business
    How can real estate professionals stand out by creating marketing so incredibly useful, people would pay for it? » Convince and Convert content marketing marketing marketing books webinar youtility 'Real estate professionals are all the same (or at least that’s the common perception). wrote a book showing them how, and it launches November 4.  The book is full of case studies, examples, tips and advice for real estate pros looking to massively change their business and stand out with help, not hype.
  • DREW'S MARKETING MINUTE  |  SUNDAY, OCTOBER 12, 2014
    [Marketing] Plant some marketing seeds
    We marketing types could learn a lot from those farmers. That’s why you need to plant some marketing seeds right now. They go into a brainstorming session and come up with some sort of promotion, marketing tactics or special to generate some sales activity. How might you plant some marketing seeds now? If you plant some marketing seeds right now, the slow season may be a thing of the past. The post Plant some marketing seeds appeared first on Drew's Marketing Minute. Customers are motivated to wrap things up before the year’s end.
  • TWIST IMAGE  |  SUNDAY, OCTOBER 12, 2014
    [Marketing] Advertising Week With Joseph Jaffe
    Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we''ve decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. digital marketing. marketing blog. marketing podcast. This is also episode #29.20 of Across The Sound. Enjoy the conversation. blogging.
  • TWIST IMAGE  |  SATURDAY, OCTOBER 11, 2014
    [Marketing] The Five Business Books That Permanently Changed My Life
    As I look across at the bookshelves that line my office and home studio, there are only a handful that I believe have fundamentally shaped the way that I think about business and marketing. This is the book that was able to verbalize everything that I was feeling (during the later eighties and onwards) about how technology - but more importantly, the Internet - was going to change everything about marketing, communications, media and advertising. Permission Marketing - Turning Strangers into Friends and Friends into Customers. marketing. permission marketing.
  • DANNY BROWN  |  FRIDAY, OCTOBER 10, 2014
    [Marketing] Video: Why Flare Social Sharing is Much More Than Just a Sharing App
    Creates the Perfect Content for Bloggers and Marketers 3 Types of Editorial Calendar to Manage Your Business Blog. 'For many content creators, regardless if they’re bloggers, media companies, agencies or full-on publishers, ease in sharing your content is key in helping you attract a wider audience. With a host of different options for this, especially when it comes to WordPress (the self-hosted version), it can be difficult to choose which one offers the best choices and features. This video shows why (expand the video to full screen and HD for best viewing). Enjoy.
  • SOCIALNOMICS  |  FRIDAY, OCTOBER 10, 2014
    [Marketing] What Brands Need to Know about the New Twitter Timeline
    While the response has been mixed, Twitter’s move is certainly an important piece of news when you regard it in light of marketing and brand exposure. This is simply an assumption, but Twitter investors have to be slightly worried about the site’s ability to stay relevant with marketers and brands. If your business uses Twitter as a marketing tool, the need to develop engaging, humorous, and effective tweets has become that much more essential. Invest in Internet marketing. The new Twitter timeline. The rub for most people is bigger than the timeline itself. Twitte
  • ENGAGE  |  FRIDAY, OCTOBER 10, 2014
    [Marketing] How Brands Are Leveraging Snapchat
    But for brands, it’s also a huge content marketing challenge: They truly have to be useful, relevant and super fun, or else people aren’t going to bother adding them or watching. Yes, the powerful “Real Beauty” content has been ongoing for years, but lately the company has taken a new turn with its content marketing, making it truly interactive and personal. 'I have a confession: I am completely enamored of Snapchat. It has become my go-to form of communication, above and beyond texting, posting status updates, tweeting or ever touching the dreaded Facebook messenger. GrubHub.
  • ENGAGING BRAND  |  FRIDAY, OCTOBER 10, 2014
    [Marketing] Think Call to Reward NOT Call to Action
    Entrepreneurship Marketing 'All brands want attention. All brands want awareness. And many brands do a lot of work to gain these AND then stop. Fans, followers, email lists are the customer giving you permission to talk to them. They are saying “I am aware. like what I see yet I still need reasons to buy from you and the chance to actually buy from you’ They are not a sale. They are not money. They don’t pay the bills. That is the bad news. The good news is that like debtors on your balance sheet…  Fans/followers are assets that can be turned into money IF.
  • SOCIALFISH  |  FRIDAY, OCTOBER 10, 2014
    [Marketing] [Cool Infographic Friday] CMO Spend (on Digital)
    Cool Infographic Friday] 7 Ways to Screw Up Your Mobile Email Campaign [Cool Infographic Friday] 20 Captivating Marketing Statistics [Cool Infographic Friday] Is the Book Dead? Cool Infographic Friday] How To Measure Your Content Marketing. 'Or in other words, how the other half lives. More like this. Cool Infographic Friday] Management Consulting [Cool Infographic Friday] How Will You Deal With Your Digital Afterlife? The post [Cool Infographic Friday] CMO Spend (on Digital) appeared first on SocialFish. Cool Infographic Friday
  • DANNY WHATMOUGH  |  FRIDAY, OCTOBER 10, 2014
    [Marketing] ICYMI – Snapchat, Buzzfeed and Imgur
    The final of Bake Off saw plenty of opportunities for real-time social marketing. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Friend-to-friend payments coming to Facebook messenger. Buzzfeed adds a ‘buy now’ button. Yahoo is set to invest in Snapchat. …and Snapchat is on the verge of launching ads. Imgur will now convert animated GIFs to MP4s. Facebook releases a new collage layout for mobile photo galleries. Campaigns.
  • ABSOLUTE PA  |  FRIDAY, OCTOBER 10, 2014
    [Marketing] 7 thought-provoking ideas I share with my clients most often
    'Working with other small business owners on their modern marketing strategies, I’ve noticed that the same fears and frustrations come up – no matter how unique as individuals they are, or what type of business they own. My advice is to spend the majority of your marketing time creating your own content and sharing it with your community. You can learn more about my simple modern marketing strategy in this free audio training. For my clients, it’s often marketing and sales that has them diving undercover – that’s why they come to me for help. tasks.
  • FRESHNETWORKS   |  FRIDAY, OCTOBER 10, 2014
    [Marketing] 5 companies using hackathons to drive innovation
    The most recent brought together web developers, marketers, designers and entrepreneurs for a 48-hour hackathon with the aim of improving health for the long term as part of the group’s longer term campaign on obesity. 'Every week, we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This week we examine five companies, including Hasbro, Tesco and Unilever, that are using hackathons to foster innovation. Retail Week. Hasbro. Unilever. Tesco. CaixaBank and Global Payments.
  • WRITTENT BLOG  |  FRIDAY, OCTOBER 10, 2014
    [Marketing] 5 Factors that Distinguish Great Copywriters
    With all the research that copywriters do on a daily basis, they tend to have a solid understanding of current trends in web design, content creation and marketing. 'Image source. It’s a common myth that anyone who writes well can be a copywriter. The truth, however, is that great copywriters possess unique skills and traits that aren’t common to all writers. If If your goal is to be an effective copywriter, the good news for you is that these skills and traits can be learned. As in most things, the key to writing great copy is lots of practice. And why wouldn’t they?
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