[Marketing] How and Why I built “Anonymously Ask A Black Person” SMS platform that reached almost 10,000 page views & removed from Product Hunt in 48 hours with Twilio
    learned that everyone does’t understand how culture, music, trends and markets affect people’s lives and decision making. I was reminded of my own bias and stereotypes. About two months ago I saw a site called “ Stanford Nerd ” on Product Hunt. Stanford Nerd works by sending a text message from the website to a Stanford student and a Stanford student replies back to your questions. The site tag line reads “ Nerd gives you access to brilliant Stanford students. Get whatever help you need. Send us a message and we’ll have great minds working to answer you. ”. Stack. Twilio. HTML5.
  • SPIN SUCKS  |  TUESDAY, MAY 26, 2015
    [Marketing] Non-Profit Social Media: Raise Awareness and Demand
    Related Stories Four Secrets of Successful Hashtag Marketing Six Powerful Tips to Increase Online Engagement Gin and Topics: This Show is Off the Rails. Social Media Social Media Strategy content marketing fundraising website Hashtags links online fundraising pew researchBy  Kari Kiel. Social media is widely adopted and used by all types of people, brands, and businesses around the globe. Pew Research reports 79 percent of adults use a single social media platform, while 52 percent use two or more platforms regularly. This is where many people spend their time on the Internet.
  • JEFF KORHAN  |  TUESDAY, MAY 26, 2015
    [Marketing] Direct Marketing: Using Education as a Competitive Advantage
    Ed LaFlamme used educational direct marketing in the days before digital to propel his former landscape business into a multi-million dollar enterprise that he later sold to a national firm. In fact, his marketing newsletters were so successful they were featured by Inc Magazine as among  The Best Newsletters in America. In competitive markets where products and services are viewed as predominantly the same, the differentiators are people and relationships. Ed’s Top Sales or Marketing Advice – Study the issue at hand. Our Featured Guest: Ed LaFlamme.
  • PROBLOGGER  |  TUESDAY, MAY 26, 2015
    [Marketing] Google’s Mobilegeddon: The Best Excuse to Repurpose Old Content
    Mike Canarelli is the CEO and Co-Founder of  Web Talent Marketing , a full-service digital marketing agency based in Lancaster, Pennsylvania that delivers exceptional results to clients. . This is a guest contribution from Mike Canarelli. For bloggers looking to refresh or repurpose old content, the April 21 release of Google’s “mobile-friendly” update comes at the perfect time and offers tremendous benefits. For bloggers still working on becoming mobile compliant, the update will allow them the opportunity to build a content refresh right into their website redesign plans.
  • SOSHABLE  |  TUESDAY, MAY 26, 2015
    [Marketing] Looking Beyond Our Borders at the Toyota Hilux
    Nearly as popular in the rest of the world as the Camry is here, the Hilux enters its eighth generation as a midsized truck that is being marketed as better than the Tacoma.  Other countries have less stringent emissions regulations and overall governmental influence over the vehicles on their roads than the US.  Because of this many manufacturers, including the ones that were born here offer a wide array of vehicles that would not be able to travel the roads in the US due to the massive regulations our government imparts on the vehicles offered here. of torque. 
    [Marketing] Big Data – Is it Really Worth the Effort for B-to-B?
    Marketing Tools alternatives to big data is big data good for manufacturing is big data worth the time and money John Sonnhalter should manufacturers use big data why use big data By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. understand the concept of what Big Data is, but truthfully, I’m having a hard time getting my arms around whether it’s worth the time, money and effort to track everyone’s movement. Most studies, when citing companies that are using Big Data, are usually big consumer brands for the most part. Wouldn’t it be just easier to ask them?
  • SOSHABLE  |  TUESDAY, MAY 26, 2015
    [Marketing] Forgive Me for Diversifying Soshable Content
    While we’ll still be posting plenty about social media, marketing, and other important topics like these, it’s time to focus on more prevalent issues in the world. Marketing: As I said, we’re still going to be posting much of the same content that we’ve always posted. Hello friends, fans, contributors, enemies, unknown folks, and alpacas. After seven awesome years of focusing on social media pretty much solely, we’ve decided to expand the scope, posting frequency, and style of this site to include “important” news. God Bless!
    [Marketing] Summer Camps Make Tracks with Social Media
    Camp directors and organizations are realizing they need to hit up the social media market to attract campers, counselors and to engage the community in general. It’s also a great marketing tool as prospective campers can check out all the fun pictures and posts. Twitter and Instagram – Marketing works well, here, too. Social media is affordable marketing – Often, camps don’t have large advertising budgets, and paper mailings are expensive, but social media isn’t. Summer camp – ah – the place where memories are made.
    [Marketing] GUEST: Common Business Startup Pains & How to Remedy Them
    His specialty is helping experts reach their target market with a focused sales message. Content Marketing Strategies for Year-Round Seasonal Sales Create Better Presentations – LIFT Infographic 04/25/15 Unleashing the Power of Agile and Scrum: Collaboration and Teamwork Tools. Written by Roy Rasmussen One out of five business startups fail within the first year, according to the latest Bureau of Labor Statistics data. These trends have held steadily over the past two decades, illustrating the challenges that startups constantly face. The SBA offers great guidance on this.
  • PROBLOGGER  |  SUNDAY, MAY 24, 2015
    [Marketing] Four Blogging Tools to Make your Content Go Further
    Visual.ly is sort-of like a social network for infographic and visualization sharing (talk about niche markets). This is a guest contribution from Chris Crawfurd of  sovrn. You put in countless hours to create the highest quality content possible week after week. Maybe you even spend money on hiring a graphic designer to make your work look even better. But what good is a solid piece of content if it’s not being put in front of the right audience? These four blogger tools are must-haves for any publisher looking to increase the reach of their online content: 1. Use RSS integration.
  • TWIST IMAGE  |  SUNDAY, MAY 24, 2015
    [Marketing] The Minimal Viable Brand
    If you look at Silicon Valley, there is this notion that advertising is dead, marketing no longer works and everything is about finding these young unicorns who can leverage data and analytics to growth hack a company to success. Any marketing professional knows that this is not the case. digital marketing. digital marketing podcast. growth hacker marketing. marketing. marketing podcast. Episode #463 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Brands matter more than ever. Enjoy the conversation. .
  • SOSHABLE  |  SATURDAY, MAY 23, 2015
    [Marketing] Is Selling Allowed on Social Media?
    There has always been a thin line between marketing and spamming, between being social and social selling. That line has been getting broader in the last couple of years for a few reasons, most notably because businesses and marketing companies are simply getting better at using social media the right way. Selling and marketing are allowed on social media. They sometimes consider it a wild and fortunate coincidence that they see an ad for a Honda Accord while they’re in the market for a Honda Accord. The key is targeting. The reason for it is relevance.
  • ARI HERZOG  |  SATURDAY, MAY 23, 2015
    [Marketing] Weekend Reading
    You may enjoy them too… First, a fun video: Between Medium and Linkedin, which has a better audience for content marketing ? Are you confusing marketing and communications ? Here are some articles I’ve recently read and shared. Do you care about logos and municipal branding ? The myth of stranger danger and what to do about it. What fear tells you and why it’s important. What happens when the U.S. runs out of internet addresses. Where NASA tests hardware bound for space. If defective eyesight is acquired, can poor vision be corrected ? Thanks for reading. Reading
  • TWIST IMAGE  |  FRIDAY, MAY 22, 2015
    [Marketing] If You're Really Interested In Podcasting.
    Many brands and marketers are tinkering with podcasting (audio and video) more and more. As a professional marketer, what makes this TED Talk that much more interesting is in watching how he builds his stories, edits them, pulls it together and turns it into a real show. content marketing. marketer. 99percentinvisible audiopodcast brand content contentmarketing design flag flagdesign marketer podcast podcastrecording podcasting romanmars storyteller storytelling ted tedconference tedtalk videopodcast want you to to stop and think about that. audio podcast.
  • TWIST IMAGE  |  FRIDAY, MAY 22, 2015
    [Marketing] The Art Of LEGO
    If you happen to be in Toronto on Monday, May 25th, make sure to attend The Art of Marketing. the art of marketing. "What do you want to do for a living?". All of us grapple with who we have become. The work that we do defines us. As As a parent, this is the question that we most fantasize about. As an adult, this is the question that we often reflect on when work gets tedious or we're simply ready for a change. On a recent flight, I was watching the science fiction movie, Interstellar. All of us grapple with who we have become. The work that we do defines us. It was all yellow.
  • TWIST IMAGE  |  FRIDAY, MAY 22, 2015
    [Marketing] The CEO Series
    Twist Image became a part of the WPP family about a year ago, we changed our creative direction , we rebranded and became a founding member of a new, global marketing agency called, Mirum , and now we're tweaking the work that we do to be more forward-focused and more representative of our clients needs (and where they need to be), when it comes to marketing and technology. Our conversation was broadcasted into select radio markets this past week. global marketing agency. marketing. marketing agency. How are things going? It's an evolution. ceo series.
    [Marketing] #LetsAskNancy 004 – Lawyers, How Can You Be More Sticky?
    #LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing.  . Giving them reasons to interact with your content is smart marketing. Nancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. You have a choice…either listen to this post in the podcast player below, read it below that, or both! Bottom Line.
    [Marketing] 7 Tools for Social Media Management, You’ll Love to Use Every Day
    Social Media Social Networks Tips content content marketing social media marketing social media statistics Social networks TwitterThis post was originally published on the Twitter Counter blog. Even if managing social media is your full time job, juggling different tasks throughout the day can be a challenge. From content curation to posting and analyzing your performance, it is important to keep your social media management simple and effective. Luckily, there’s a bunch of tools out there to help you simplify your social media management save lots of time every day. Feedly.
    [Marketing] Two Sides of SEO
    Ibemere Obinna makes a good point when he says, “ SEO for real estate marketing is a journey, not a destination “ But his observations actually are valid for all internet marketing, because no matter what your industry is, the same two sides of SEO apply: the process of reaching your search engine ranking goals. Since this dynamic is always changing, optimizing your site and marketing efforts for SEO is always changing, too. the process of maintaining your search engine ranking goals. Pay attention to algorithm changes. Monitor your competitor’s backlinks.
  • SOCIALFISH  |  FRIDAY, MAY 22, 2015
    [Marketing] [Cool Infographic Friday] How to Speak Marketing Automation
    This one made me giggle.  Do you use Marketo, Eloqua, Pardot, Hubspot or Act-On for your marketing automation? Then you might need this visual thesaurus. Cool Infographic Friday
    [Marketing] GUEST: The Power of SEO for Small Business
    Marketing messages have historically been rooted in establishing influence—catchy jingles latching on to your subconscious, attractive logos emblazoned on your memory, celebrity endorsements making your consumption feel like a cultural event—and so on. But while marketing is about a message, SEO is about having a conversation. The best way to ruin your SEO efforts is to treat them as just another element of your marketing campaign. MarketingWritten by Edgar T. Wilson. Search engines may be robots and algorithms, but they are still working on behalf of real people.
  • DEVUMI  |  THURSDAY, MAY 21, 2015
    [Marketing] Mobile Marketing Tips: 8 Steps to be Seen ANYWHERE
    The move to mobile marketing is taking off at crazy levels. With Google’s latest algorithm update, the over-hyped Mobilegeddon, taking the marketing world by storm lately, you’ve probably started thinking about mobile marketing strategies. This article is going to go through a step by step process that will guide you from the pure desktop marketing of old to the modern era of mobile marketing. Getting your business into mobile marketing 1. Are you ready for mobile marketing already? Have a mobile ready website If you’ve already have one, great.
  • SOSHABLE  |  THURSDAY, MAY 21, 2015
    [Marketing] The Importance of Serving Certified Organic… Content
    In the world of search engine optimization and social media marketing, organic content should be the growing trend that makes websites stronger by eliminating the old, bulk, inorganic methodology of building content that has become prevalent in marketing for a decade. The good news is that we’ve seen incredible progress with delivering organic content, links, and social signals in a way that makes Google, Facebook, Bing, and other marketing venues happy. ” There’s a reason that true content marketing is so effective for both SEO and social media marketing.
    [Marketing] Mindfulness and Marketing: A Conversation
    The post Mindfulness and Marketing: A Conversation appeared first on Bare Feet Studios. Home Social Media Strategy conversation hangout HOA marketing mindfulness video
  • ABSOLUTE PA  |  THURSDAY, MAY 21, 2015
    [Marketing] Is this the reason your blog posts look boring?
    Blogging & Content blogging and content marketing blogging for business business blogging business support online marketing tools Online tools for working smarterYou’ve checked all the boxes for your blog: Great catchy headline. Valuable content. Subtle mentions of your business. Links to your previous work scattered through. Clear call to action. Done, done and done. But why is it no one seems to “see” your posts? When you post to social media, if you’re hearing crickets this could be why: You’re not using images in your posts or they’re yawn-making! Pretty as a picture.
    [Marketing] Invest in Content: Not just your Own
    Every brand has different formats and types that work best for them and their audiences in order to reach their marketing and business objectives. Content takes many shapes and forms these days. It can exist in as small as a tweet, to a Snapchat video, to website copy, to a whitepaper. However, does a brand always have to invest in creating content themselves? Not necessarily. Content sourcing for supplemental content is smart and it’s to a brand’s advantage when done well. But what type of supplemental content is right for your brand? And they have the eyeballs already.
  • SPIN SUCKS  |  THURSDAY, MAY 21, 2015
    [Marketing] How to Write Like an IDIOT
    It’s in the Google Top 10 of your target market. Communication Content content creation content marketing editing tips headline writing medical effect of writing news hooks write to doneBy Lesley Vos What tactics do you use in your texts to catch audience and build their trust? It would be easier to answer this question if you were an IDIOT in writing. No, no. This tactic has nothing in common with idiots. It works perfectly for professional copywriters, content creators , PR specialists, and bloggers who want their content to bring readers, traffic and conversion. Question. 
    [Marketing] How to Take Advantage of the Google-Twitter Partnership
    Digital Marketing Google-Twitter Google Real Time Marketing SERP Tweets twitter Twitter MarketingInformation about the Google-Twitter Partnership and how your business can take advantage of the new possibilities it provides. The post How to Take Advantage of the Google-Twitter Partnership appeared first on.
    [Marketing] Mexico’s Social Media Trends
    At present, the Mexican market is dominated by travel ticket sales, which are purchased by almost two thirds (64%) of all online consumers. It is out of this relationship that the US company Walmart has been able to capitalize on the Mexican market, being part of more than 90% of the physical item orders made online. The number of internet users in Mexico grew more than 150% from 2006 to 2013. Time spent online. The average time spent using the internet each day is five hours and 22 minutes, with more than half of that (three hours, ten minutes) spent through mobile devices.
    [Marketing] The Value of Data Velocity in Marketing
    ” I’m thinking about velocity as it applies to marketing. Velocity as a Marketing Tool. I was in Atlanta the other day for 20 hours. During that time, the services that would have been of value to me might have been: Continue Reading The post The Value of Data Velocity in Marketing appeared first on chrisbrogan.com. It’s times like this where I feel bad for people who think I’m the “social media guy.” Meaning, if we knew something faster, could we add more value and help someone better? 1000pp
    [Marketing] Small Business Social Media Use Study
    Mastering Social Media Internet Marketing Strategy online PR small business Social Media Strategy
  • SPIN SUCKS  |  THURSDAY, MAY 21, 2015
    [Marketing] The 2015 Summer Reading List
    Related Stories The Nasty Truth about Content Marketing The Changing Face of Long-Form Content The Role of Long-Form Content in Brand Journalism. By Gini Dietrich Though last weekend was the official start to summer in Canada, it doesn’t officially begin in the States until this weekend. But, if you’re anywhere but Chicago right now, summer began several weeks ago (it’s 42 degrees here right now; blah). So I thought it’d be fun to give you the 2015 summer reading list to get your BBQ, beach, flip-flop wearing season off to a bang. The Goldfinch. Study this book.
    [Marketing] How Industries are Using Email Marketing in 2015
    Keen to avoid being blacklisted for spam or wasting money on ineffective mailing lists with low open/click rates–which some email providers don’t even accept anymore–email marketing is increasingly being associated with remarketing and/or building loyalty with existing customers. As email click and open rates drop in some spaces, it wouldn’t be unexpected for some businesses to shy away from email marketing altogether. Email Marketing Tips For 2015. Integrate your website with email marketing efforts. Signup.to Make mobile a priority. Build your list(s).
    [Marketing] 8 Life Lessons I Learned After 40
    For the first few years of my blog I wrote exclusively about digital marketing, social media and technology. Don’t make the same mistake I did and make sure that you cultivate and market your personal brand ALWAYS. As I got older, and my career shifted into more of a managerial/operational mode, I didn’t feel as motivated to write about those things anymore and started to want to write more about whatever inspired me. It was the only way I could find the motivation to continue writing. asked myself, what top things do I wish I could somehow have taught my younger self.
  • SPIN SUCKS  |  WEDNESDAY, MAY 20, 2015
    [Marketing] How to Execute a Carefully Thought-out Content Plan
    mean, how many more times are you willing to read a post about content marketing that begins with “know your audience”? You know your audience and you know the kinds of messages you should be creating for different stages of the marketing funnel. Flesh out Your “Marketing Funnel” With Real Content Put yourself in your customers’ shoes, and write down every question they have along the way from being a newbie to an expert in your industry (and with your product). Communication Content buyer's journey know your audience laura petrolino marketing funnel measurable goals
    [Marketing] If You Have the Skills, Sales Gives the Income
    According to IPRO, the professional sales representative organization , a good sales representative must be able to relate to customers, which I learned during my Vector Marketing training. If you suspect you’re being lured into a scam from people claiming to represent Vector Marketing, ask the sales person about their training program. If they say anything that is contradictory to Vector’s official FAQ page , they may not be legitimate Vector Marketing representatives. See one former representative’s experience of whether Vector Marketing is a scam or not.
    [Marketing] Better Blogging in Less Time {Podcast}
    Blog Idea Blog Post Writing Social Media The Marketing HuddleI haven’t talked about blogging in a while. Frankly, I’ve been wondering if there is anything new to say. But just this weekend, a friend of mine asked for my opinion on her choice of blog hosts.  It took me 2 seconds to fire off my answer – “Wrong move.” He was about to make a rookie mistake, a mistake I had blogged about in the past but hadn’t in the last year or so. That’s when it hit me that certain topics are timeless. One of them is how to publish better blogs in less time. Great stuff to talk to you about.
    [Marketing] The Best Thing About Case Studies
    We have talked about the top reasons case studies make good marketing before, and these reasons are good — case studies are easier to write than white papers, more apt to be read because they are stories of real people, improve your credibility because they verify your claims about the benefits of your business, and they are really flexible in format. But the best thing about case studies, from a marketing standpoint, is the fact that the content is your own. Case Studies & More Content. The pictures of your customers and their use of your offerings are content, too.
    [Marketing] The Challenges of Being Seen, Heard and Read
    recently read a post by George Stenitzer on Content Marketing Institute that talked about when more people are saying no to ads, what options do we have to get your message in front of them? Marketing Tips Marketing Trends Uncategorized challenges of content marketing content marketing institute george stenitzer John Sonnhalter tips on getting your content read ways of getting your content ways of getting your content readBy John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Your customers are taking control of what they want to read or look at.
    [Marketing] It’s all about Italy!
    hadn’t flown from there before…I was very impressed – absolutely gorgeous airport with a street food market and great shops. Time for Wanderlust Wednesday… we were in Italy for a few days for business last weekend. We stayed at Tenuta De L’Annunziata which was near Lake Como, a fab hotel nestled in the hills with wonderful views. The food was great, the spa was lovely and the rooms were fab…very high tech, it took us a bit to get used to all the electronic ways of turning lights off! Such a massive lake! So much of it to explore! Heaven.
  • SPIN SUCKS  |  WEDNESDAY, MAY 20, 2015
    [Marketing] The Buyer’s Journey: Ask Yourself These 11 Questions
    The buyer’s journey is like prom preparation in that it forces marketers to focus on the experience, not just how they make decisions to buy. By Laura Petrolino. As many of you know, last weekend was prom for many high schools. As I sat on the streets of Portland (Maine, not Oregon) and watched the elegantly (and somewhat awkwardly) dressed teenagers line the streets and gather for photos, I remembered preparation for formals in my past. Finding the exact, right dress, deciding how your hair would be done, the excitement of primping, and then waiting for your date to arrive.
    [Marketing] Storytelling For Startups
    But don't worry, if you're not a startup, this is all about story-driven marketing. digital marketing. digital marketing podcast. marketing. marketing podcast. advertisingpodcast audio blog blogging brand businessbook davidusher digitalmarketing digitalmarketingpodcast markevans marketing marketingpodcast mesh mirum mirumagency storytellingforstartups twitter  businesspodcastEpisode #462 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. first met Mark Evans close to fifteen years ago. Enjoy the conversation.
  • SOSHABLE  |  WEDNESDAY, MAY 20, 2015
    [Marketing] How to Use Social Media to Humanize Your Brand
    Self-promotion is an obvious component of marketing, but it is not fully representative of humanizing a brand. You have designed a killer website and created profiles and pages on countless social media sites. Now it’s time to build a following, and one of the best ways to accomplish this is by humanizing your brand. This refers to the process of allowing customers to understand more than just the basic details of the products and services offered by a business, inviting them to participate in a cultured community of the people behind the brand. What are its strengths and flaws?
  • SOSHABLE  |  WEDNESDAY, MAY 20, 2015
    [Marketing] Google Now Showing Tweets
    When it was announced in February, we went to work integrating Twitter back into the search spectrum of content marketing strategies. From a marketing perspective, the jury is still out. Will marketers start spamming Twitter at the same rate they did a couple of years ago or will the safeguards that Twitter has put into place supersede and eliminate “Tweeting for rankings” that used to fill Twitter when Google was first tied into their firehose. This has been a long time coming. We knew it was on the horizon and now it’s finally here. Time will tell.
  • TWIST IMAGE  |  TUESDAY, MAY 19, 2015
    [Marketing] Six Links Worthy Of Your Attention #256
    Dan Lovallo Olivier Sibony did an analysis of 1,000 business decisions made over 5 years, and rated the decisions as positive or negative, based on outcomes of revenue, profitability, market share and productivity. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: The Crazy Connection Between Color And The Existence of Life - Mitch Kirby. The colors we see were driven by natural selection. Which has to be certain colors to turn sun into sugars. amazon.
  • JEFF KORHAN  |  TUESDAY, MAY 19, 2015
    [Marketing] Distinction Marketing: How to Attract Customers with Clarity
    The reason is often a lack of clarity that is resolved with distinction marketing. Scott McKain suggests you write that down in a way that is that leaves no doubt for staff and customers alike. I’d love to hear your thoughts on distinction marketing?  Scott’s Top Sales or Marketing Advice – Learn to create distinction in your marketplace express it in a way that creates mindshare. If you enjoyed this episode of This Old New Marketing podcast, please  head over to iTunes  or Stitcher to leave a rating, write a review, or subscribe. Key Take-Aways.
    [Marketing] @MNBurgess Rutgers Executive Ed Interview on Social Brand Strategy #RBSEE #socialmedia
    Well, for me, social media was a natural evolution of my marketing communications background, starting with advertising at McCann, moving to direct marketing, then to digital marketing, and finally to social media marketing. One advantage, I think, of marketers in my age group is that we’ve had the opportunity to see how things have progressed in media—both for marketing purposes and social communication in general. What are the current trends in Social Media Marketing? Please tell me how you started out in Social Media? FOR EWORD by David C.
    [Marketing] Brazil’s Social Media Boom: 10 Things Every Marketer Should Know
    The ultimate goal for any young social media program is to go global – to conquer an international market. Meet your marketing Holy Grail. The majority of the go-to social networks your brand already uses are openly welcomed, making Brazil an easier entryway into the global market. 5. But the digital landscape in Brazil offers unparalleled opportunities for marketers. For brands that do their research and prepare thoroughly, it’s the chance to be at the forefront of the world’s next leading market. But this is usually much easier said than done.
  • SPIN SUCKS  |  TUESDAY, MAY 19, 2015
    [Marketing] Storymaking vs. Storytelling: Learn from Mary Poppins
    That kind of participatory storymaking is exactly what brands need to engage customers in today’s marketing world. Creating a compelling story that your audience wants to jump into is the magic of marketing, and it involves the intentional process of sketching your brand’s story based on what it offers that customers will pay for. By Todd Wolfenbarger A few nights ago, I watched “ Mary Poppins ” with Lily, my 8-year-old daughter. About halfway through the movie, Mary Poppins and the children met Burt, a chimney sweep, as he was drawing with chalk on the sidewalk.
    [Marketing] 533 – Dominate Digital Disruption Before It Dominates You
    Digital can feel like the driver behind ALL marketing and business decisions but is that right? Digital can feel like the driver behind ALL marketing and business decisions but is that right? Digital can overwhelm. Ray Wang , Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research, Inc  joins Anna Farmery to talk about Disrupting Digital Business  – his new business book published by Harvard Business Press. Why digital should not be disrupting business but helping business to disrupt business itself. Digital can overwhelm.
  • PROBLOGGER  |  TUESDAY, MAY 19, 2015
    [Marketing] 5 Unmissable Fiverr Gigs that Will Make Your Life Easy as a Busy Blogger
    Video Marketing. If you want to succeed at your marketing, be different. Pooja Lohana is a freelance writer, ghost writer and online marketing mentor featured on Problogger, Firepole, JeffBullas, MarketingProfs, Hongkiat and more. This is a guest contribution from  Pooja Lohana. Ever get mad at yourself? Because your blog is not going the way you’d like it to? You come to your desk, stare at the computer and realize there’s so much to be done. You’re tired before you’ve begun your day. But blogging is supposed to be fun. At least that’s what you were told, right? Ravsingh.
  • T2 SOCIAL  |  TUESDAY, MAY 19, 2015
    [Marketing] How To: Boost a Facebook Post to a Targeted Audience
    As Facebook transitions into a purely pay-to-play platform, marketers need to be familiar with the ins and outs of boosting posts on the network. It might seem like a simple task, but in order to succeed with Facebook marketing (paid Facebook marketing, in particular) marketers need to know how to boost a Facebook post. The post How To: Boost a Facebook Post to a Targeted Audience appeared first on t2 Marketing International. Facebook Marketing Social Business Social Media Advertising Social Media MarketingDetermine Your Target Audience.
    [Marketing] 5 Often Untapped Strategies of Early Adopter Marketing
    Marketing to early adopters can be slippery though, what they grab on to is almost entirely motivationally based. In other words, toss out your traditional “Three P’s” of marketing if you want to capture this crowd, you’re going to need to think through what makes them tick. Marketing to early adopters will be easier if you keep these strategies in mind. It doesn’t matter what your target market is, a certain segment of them are early adopters and early adopters like to be challenged and stimulated. Marketing start-ups Startups
  • SOCIALFISH  |  TUESDAY, MAY 19, 2015
    [Marketing] How to Leverage Mobile Payments to Garner Customer Loyalty
    From loyalty programs to innovative social-sharing incentives, mobile marketing can boost your sales and help form lasting loyalty. Mobile payments will reach $90 billion by 2017, according to Forrester. The ability to attract mobile customers isn’t just a matter of selling more products, however. It also can help form long-lasting loyalty between your organization and consumers (members and non-member customers). Here’s a round-up with some ideas: Use Pay with a Tweet. Offer your customers an incentive like a promo code if they tweet about your service. Open up Your Mobile Wallet.
  • SPIN SUCKS  |  TUESDAY, MAY 19, 2015
    [Marketing] Get a Bad Review Off the First Page of Search Results
    By Gini Dietrich A couple of months ago, I did a breakout session at Social Media Marketing World on crisis communications. woman I met at Social Media Marketing World works for a company that has a pretty bad review on Ripoff Report. Communication Crisis better business bureau crisis communications glassdoor issues management ripoff report social media marketing world YelpBecause of that, I have had the opportunity to help some organizations with  some interesting cases of both issues and crises. Don’t Panic! You see, now everything is a crisis.
  • IDACONCPTS  |  MONDAY, MAY 18, 2015
    [Marketing] 5 Ways to Market Yourself as a Professional Online
    There are many ways you can market yourself as a professional online, which can lead to careers and connections you may never have thought possible. 1. Business & MarketingDue to the nature of the Internet, people are able to network across great distances in order to create greater opportunities for themselves. The saying of, “it’s not what you know, but who you know” has never been more accurate thanks to digital communications. Blogging. One of the most popular methods for sharing knowledge and skills is blogging. Professional Online Presence. Takeaway.
  • BILL HARTZER  |  MONDAY, MAY 18, 2015
    [Marketing] Interview With a Small Business Owner Crushed by Google
    Bill Hartzer: Do you use any other media/social outlets to market your business? Of course, I use Facebook , Twitter , LinkedIn , Google Plus as well as more traditional offline marketing methods. I am working toward doing a much more intensive social media marketing campaign to go along with the marketing done with Google, Bing, Yahoo and other online resources. Google holds the market share for search and it is where serious customers who more often convert are looking. They sell the same products in the same markets to the same people. So … sure.
    [Marketing] Empowering employees to be brand ambassadors #amplifyfest #DW24 #DigitalWorkplace
    Social employees are ideally suited for this task—providing authentic, two-way interactions with a level of depth and nuance that traditional marketing channels (i.e., TV, radio, print) simply can’t match. A Win/Win for Both Brand and Employee. In a job market where about 95 percent of all recruiters examine any potential candidate’s social media presence before even the first interview, candidates who demonstrate these social engagement skills have an instant leg up on the competition. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company.
    [Marketing] Who shouldn’t you serve?
    Now — look at your marketing messages. appeared first on Drew's Marketing Minute. Who shouldn’t you serve? have often said that the power of a good brand is not only does it attract your sweet spot customers but it repels the wrong customers. Too many businesses adopt the “every dollar is a good dollar” philosophy which inevitably brings them misery, unhappy customers and financial losses. When you try to serve people who are a bad fit — they almost always leave, disgruntled. You’re far better off to dramatically narrow your focus.
    [Marketing] What The SEO Success Factors Survey Is Not
    They do this by asking internet marketers & others in the industry to take the SEO Success Factors Survey. The goal is to cover the broad factors of SEO that we should be focused on, not the minutiae of marketing. The more data and feedback a site like Search Engine Land has from the people who are active in internet marketing today, the better their content will be. Every two years, Search Engine Land updates their Periodic Table of SEO Success Factors. This way there is current information and adequate contribution to a popular resource. What The Survey Is Not.
    Of course there are many other ways to promote it as article marketing, PPC campaigns, paid banner impressions, social networking and others. #KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE Below am sharing TWO SECTIONS with you. Part One is for people who would like to get good mileage for their Brands and Businesses. This is called SECTION 1. The Second Part is for people who would like to earn from Internet. This is called SECTION 2. Million Users! 2. Million Users!:
    [Marketing] Monday Roundup: Building Thought Leadership
    Many B2B marketers (the market I usually work in) end up measuring thought leadership programs on leads or content consumption,” writes  Eric Wittlake  for {grow}, as he explores what your business should be tracking when developing a thought leadership presence. 2.  Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.”  Content Marketing: Without Community, It’s Only Half the Equation. But who exactly are “thought leaders” and why is this so important? Have a look-see. 1. 
    [Marketing] METHOD: Too Long; Didn’t Read (TL;DR) – Epic Content
    Blog Coach Marketing RSS Feeds Social MediaThere is some truth, I suppose, to the practice and success of writing “epic” content. recently asked someone to define “epic content” as best as they could. Their answer: TL;DR. Slang for Too Long; Didn’t Read. I’m not sure how epic any content truly is if it can be defined as “too long, didn’t read”, though most content of epic proportions probably is long. Some say a good, quality piece of content is 1,500 words. As a reader, as a writer, and as a coach. never print!
  • PROBLOGGER  |  SUNDAY, MAY 17, 2015
    [Marketing] 7 Ways To Build Your Brand In The Blogosphere
    By following their lead, you’ll get insights on how to build an authentic relationship with your market. 4. If you bring new products to market regularly, it’s tempting to find exactly the right bloggers for each one. This is a guest contribution from Jeff Foster. Blogger outreach is one of the most effective ways to build your brand. It’s a great way to connect with potential customers – the blogosphere gives you a ready-made audience who are already interested in your type of product or service. The good news is that there are proven ways to make your blogger outreach a success.
  • PAMORAMA  |  SATURDAY, MAY 16, 2015
    [Marketing] 15 Fantastic Books on Social Media Marketing
    Do you want to learn more about social media marketing? New features are constantly being added to Twitter, Facebook, LinkedIn, and Pinterest, all of which increase your daily responsibilities as a marketer. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1.  The New Rules of Marketing & PR David Meerman Scott offers examples of success from organizations around the world. Social Media Marketing Branding Content marketing Social media marketing
    AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More​.​​ GO HERE: [link] ​2. ​ HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: ​1. ONLINEMONEY #EARN7+3ALL Here Are 7Sites+3ADDITIONAL Good Sites To Make OnLine Money From​​​. GO HERE: ​ [link] ​3. For UPDATES ON OnLine Earning Join Here: https://www.facebook.com/groups/AboutOnlineEarningAndLifestyle/ ​4. Social Media TSU AM HERE: https://www.tsu.co/PervaraKapadia
    [Marketing] ANNOUNCEMENT: @CKBurgess to speak at #AmplifyFest 2015 @maverickwoman #SocBiz
    Rather than presenting itself as a sales or marketing event, the Amplify Festival (or AMP for short) bills itself as a shared learning event—a massive hub of innovators from all around the world—and all ends of the professional spectrum. In the interview, we focused on a few of the concepts in my best-selling book, The Social Employee (McGraw-Hill, 2013), co-written with my partner and Blue Focus Marketing cofounder, Mark Burgess (@ MNBurgess ). Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. You can read the full interview here.
    [Marketing] Hey recent PR graduate! Let’s chat
    Both events provided unique experiences, and I got to meet marketing and communications professionals from around the world. Every year about this time, young graduates email me about PR internships and job opportunities. These messages often come with a request to meet up so they can ask me a few questions about my own career and get some advice.  Here’s the questions I usually get: How did you get a start in your career? As a young mother, I was part of a women returners’ group exploring career choices. But I couldn’t see myself in any of these jobs.  Is that you?
    [Marketing] #LetsAskNancy: Lawyers, Why Should You Publish Your Content On Other Sites?
    #LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing.  . That means you do so in a way that supports your marketing and business development goals, and the needs for information your target audiences have in order to do their jobs better. Remember, all of this is marketing, and part of the business development process, and you need to become comfortable marketing your marketing. My short answer? Why would you not? What Does This Mean? thanks! ].
    [Marketing] The Foremost Ideas To Create Personalized User Experience On Your eCommerce Site
    The more you market your product in an improvising manner, more you will be able to get the attention of visitors. As per the survey; most of the consumers get irritated when the contents, offers or any ads do not match their interest. To be successful in eCommerce it is important to customize the user experience and offer indulging experiences to the customers. By providing eCommerce personalization, it’s easy to offer every user a personalized treatment that fit as per the customer experience. This will provide users an easy search & save their time too.
    [Marketing] GUEST: Benefits of Crowdfunding Campaigns – Even if they Fail
    After Villy Custom Bicycles, a successful company was featured on ABC’s Shark Tank, its founder ran a crowdfunding campaign on Onevest to feel up the market. His interests are in the fields of marketing, startup culture, business psychology and self improvement. Marketing Social MediaWritten by Neil Adams The concept of crowdfunding is gaining more and more popularity these days. Although it has been around for a while, it is relatively new industry for many consumers, especially outside of the United States. And then spreads to work acquaintances, friends of friends, etc.
    [Marketing] ICYMI – Swarm, @twitterfood, Instant Articles and Net A Porter
    IBM announces marketing deal with Facebook. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Swarm updates with a new version on the way too. Facebook and Nokia do map deal. Twitter launches @twitterfood. Foursquare targets businesses with location cloud. Snapchat allows you to send Discover clips to friends. Facebook announces Instant Articles. Linkedin adds Analytics to its publishing platform. Image credit. icymi
    [Marketing] Are You Ready for the Renewal Challenge?
    New marketing is about renewal not new techniques Click To Tweet. Think about it… We have always had content marketing – remember catalogues? New marketing should be renamed RENEWAL marketing. Renewing your marketing, renewing your passion for your own brand, renewing your values each time you communicate – it is this that the web demands of you. Ever feel burned out by all the newness and change that you have to embrace? Well don’t worry… the ‘experts’ are wrong! The web keeps you honest. Social Media
  • DEVUMI  |  FRIDAY, MAY 15, 2015
    [Marketing] Should you Buy Retweets? The Pros and Cons
    When you buy a retweet package from us you won’t be getting direct retweets from people who will: Make purchases of your products Visit your website Follow your account (Although buying followers will help this) Push your online marketing agenda forward themselves But you will gain a few retweets naturally from your own followers who are now motivated to hit retweet, and some of these inactive accounts may have followers of their own. Twitter online marketing social media marketing twitter followers twitter marketing twitter marketing strategyBest photo ever.
  • SPIN SUCKS  |  FRIDAY, MAY 15, 2015
    [Marketing] The Spin Sucks Inquisition: Bill Smith
    Bill is a marketing communications professional who has an expertise in social media. would say two books I read in the past six months are Influence Marketing by Danny Brown and Sam Fiorella and, on the personal front, The Big Sleep by Philip Marlowe. He also is on the hunt for a job, where he can put his PR, marketing, and social media skills to good use. By Gini Dietrich I first met Bill Smith  when I taught a class (via Skype) for Martin Waxman and then, like a good student, he came around these parts and built a relationship with all of us. No, I would not.
    [Marketing] GUEST: Does Your Business Have a Disaster Preparedness Plan?
    Say, for example, your business is dependent upon the future of the cotton market remaining steady. With plans on pursing a Master’s degree in ecological restoration and geographic information sciences, she currently works for a local marketing startup. Related Stories Content Marketing Strategies for Year-Round Seasonal Sales Create Better Presentations – LIFT Infographic 04/25/15 Unleashing the Power of Agile and Scrum: Collaboration and Teamwork Tools Why Images Work: 10 Reasons Visuals Make Good Content. Unexpected disasters happen. The U.S. Small Business
  • ABSOLUTE PA  |  THURSDAY, MAY 14, 2015
    [Marketing] Nail this to get more readers for your blog
    Blogging & Content blogging and content marketing blogging for business business blogging business marketing tips Internet Marketing Services social media strategyThere are some people’s blog you’ll read no matter what (like mine, right?!). You know that you’ll either A) enjoy or B) get value from what they write. Ideally, you’ll get both. How did I get here?! But what about those other articles you read online? Something you may have had little or no interest in previously? Why are you reading it? The headline. Which type are you? My blog comes up number 1 out of 20.5
  • LOUIS GRAY  |  THURSDAY, MAY 14, 2015
    [Marketing] Preaching to Our Choirs and Setting Up Blinders for All Else
    At the time, thanks to tools like my6sense , where I was an advisor, and later VP of marketing , I said the filter bubble was "not bad" as options were always there to see new voices. Just about four years ago, Eli Pariser raised some very real flags about the "filter bubble" , concerned that many of us on the Web were limiting our viewpoints by following those people and companies with whom we were most aligned. And should somebody in our streams disagree with us, or launch into an off topic rant, we can easily unfollow them, and "clean up" the channel. Or race. Or Ferguson.
  • SPIN SUCKS  |  THURSDAY, MAY 14, 2015
    [Marketing] Make Your Website Living with These Five Elements
    Marketing Websites Blog Blogging jquery mobile friendly responsive design WordPressBy Willy Gissen. If you last updated your website a few years ago, you should reevaluate your company needs because business sites have been evolving as rapidly as other technological and social media platforms. Websites represent the public face your company presents to the world, and an outdated site structure conveys a stale and static image. The following five items should be used for every website. Responsive Design. Website Media Room. An Internal Corporate Blog. Social Follow and Sharing Buttons.
    [Marketing] Team up the 1-2 Punch of SMS Marketing and Social Media
    When it comes to marketing matches made in heaven, social media and SMS marketing prove quite a pair. Whether you are pitching a new product or simply spreading the word about your business, using social media and SMS marketing can make a huge difference. Here are just a few ways the SMS/social 1-2 punch can benefit your marketing campaigns: Marketing Synergy. Are you trying to decide whether to pour all of your marketing energy into social media or SMS? Besides, it’s never a bad idea to have multiple marketing channels at your disposal.
    [Marketing] #AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More
    #AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More Marketing your Business and Brand is very important. Below You Have Various Resources That Will Enable Your Business To Have A Quick Start InTo OnLine Marketing And Social Media: 1. It does not matter who and what you do. You can be a multinational giant, a small business, a self owned shop or freelancer. BookMark these. Million Users! 2. They DO THE REST! Over 3.5
    [Marketing] You Have To Commit To Marketing
    Especially when it comes to marketing. I saw one sponsorship marketing program this morning that's not going to be renewed. I was at the airport grabbing breakfast in the lounge, and sat down next to the large flat screen TV to catch the morning news (sidebar: my heart goes out to the people of Nepal. We see this in marketing all of the time. They are individuals with disposable income and probably rank highly on the scale of those always in the market for something like a better television. Think about your own marketing. marketing. It was just.
    [Marketing] Mobile Gaming Trends & the Focus of Social
    In fact, Qualcomm Snapdragon’s latest mobile technology in their GPU chips help produce the most realistic 3D virtual experience on the market. The mobile gaming industry will have a record decade by 2020 and this can be attributed to rapid technological advancement in mobile devices, which congruently has also driven a focus on the importance of social as well. Currently, 171.1 million people in the world own a smartphone fully capable of running game and social media apps. There are a handful of trends to look out for over the next five years as gaming becomes a 102.9 Cloud Gaming.
  • SPIN SUCKS  |  WEDNESDAY, MAY 13, 2015
    [Marketing] The Four Skills Digital Marketers Need Today
    By Avi Levine We all know that marketing is changing, and businesses are taking note of the move online, which requires the need for digital marketers. In my work training marketing professionals, I’ve studied hundreds of job postings for marketing talent. Today, 90 percent of marketers don’t feel equipped to navigate the digital landscape, but in my research I found that 93 percent of marketing jobs require a digital skill set. While the latter may not be possible for anyone, here’s what you need to do to stay competitive with other digital marketers.
    [Marketing] Is Your Brand Humanized?
    Hopefully you’re not taking your existing marketing material and repackaging it into social. Marketing Tips Social Marketing are you using storytelling to humanize your brand how to humanize your brand ishita ganguly John Sonnhalter social media examinar tips on how to humanize your brandBy John Sonnhalter, Rainmaker Journeyman at Sonnhalter. If you’re using social media, your objective is to connect with your target audience. In order to do that, you need to talk in non-business terms instead of connecting on a human level. What are your thoughts?
    [Marketing] Agile Innovation Update – May 2015
    Uber has already disrupted the taxi market. The innovation hub,  which is designed to bring payment-related technologies and services to market through collaboration with start-ups , will provide the small businesses involved with the tools and support they need to do so. Each month we bring you the  FreshMinds  Agile Innovation Update. This month we’re looking at rumours of a new delivery service from Uber, the potential for wearables as payment devices and Visa Europe’s new innovation hub. Uber reportedly planning same-day retail delivery service.
  • SPIN SUCKS  |  WEDNESDAY, MAY 13, 2015
    [Marketing] Join Jim Mitchem for a Special Author Q&A Today
    What You Will Learn Though this author Q&A is not about a business book, I imagine you can ask Jim things such as: How fiction writing differs than business writing; What he’s learned in his career that helped him write a novel; What the fiction world is like, in terms of sales and marketing a book; How he got the book written with life in the way; and Where the idea for Minor King came from. By Gini Dietrich I have been a big fan of Jim Mitchem for a long time. First, a reader of his blog, Obsessed with Conformity , I started to stalk him online. He has two daughters.
  • JANET FOUTS  |  TUESDAY, MAY 12, 2015
    [Marketing] Easy guide to the Periscope video streaming app
    If you are broadcasting location specific, from a conference or to market your restaurant, think about putting the location in the title. I did a search today on Google Trends comparing Periscope and Meerkat. For the moment at least, it looks like Periscope is getting more traction. What’s new. A lot has changed with Periscope since my last post on streaming video apps. In fact, they just announced some big changes at the six week mark on their Medium blog. You don’t have to use Twitter to join Periscope. Tap your avatar on Periscope to change your profile photo. Click it.
  • SPIN SUCKS  |  TUESDAY, MAY 12, 2015
    [Marketing] Marketing Videos Don’t Have to Cost a Fortune
    know I do, which is why one of the greatest services I feel like I can share with people is helping them find ways to cut costs on their PR and marketing videos. You’re a video producer who helps people cut costs on their marketing videos!? know, right? I don’t really work in a business that’s known for transparency in pricing, but it’s important for people to know what goes into making a marketing video and its  production cost. Our typical marketing videos cost about $6,000. Better results make them want to produce even more marketing videos! By Tony Gnau.
    [Marketing] It’s Time For Some New Voices in Tech.
    work in the space and have for some time, I actually spend my days building a business and marketing technology products for a company that has long-term growth aspirations in social intelligence and big data, I love tech and spend time with a lot of tech people, and there’s no reason why voices like mine shouldn’t have a place in the technology discussion. They reflect more closely  my reality as a tech marketer and evangelist. know that I’m at a saturation point with “tech” as we know it and I’m ready for some new perspectives. What say you?
    [Marketing] Make Sure You’re Covered When it Comes to Facebook
    If you have a business and are representing it with a Facebook page, or you are simply marketing yourself, you’ve got to think about the Facebook cover photo and what it can do for you. Facebook has turned into a marketing tool , and just like any loyal fan of Mad Men knows, marketing is an art. Follow these simple do’s and don’ts and your Facebook cover photo will be a big asset to your brand and marketing endeavors. Bottom line, you want it to enhance your page and your brand. If it’s not, it will be distorted and out of proportion.
  • PROBLOGGER  |  TUESDAY, MAY 12, 2015
    [Marketing] 4 Things to Consider When Choosing Your Domain Name
    It’s one of the core values of marketing to be memorable, and simplicity is usually best. When there’s more than 284 million registered domain names online, you’re going to want yours to stand out. But you also want to be easily remembered, have a URL that accurately describes your business, and it would help if it ranks well in Google. Right? Right. It’s very easy to buy a domain name that you come to regret later. What was useful and fashionable years ago suddenly is unwieldy and a pain in the butt to describe now. It also helps if it’s easy to type.
  • AGGREGAGE  |  TUESDAY, MAY 12, 2015
    [Marketing] 7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy
    Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. At Aggregage, we see lots of content marketing pieces across a wide variety of industries. In this post, I’m pointing real-life examples of content marketing pieces. in Computer Science) and definitely the kind of techie that can’t bring myself to put out marketing materials that do not represent reality. Only prospects who are far along in the buying cycle will be interested in your product marketing materials. Get / Change / Learn.
    [Marketing] Do You Use Relationship Marketing When Trying to Reach Contractors?
    So why not take that to another step in the selling process by using the same principles to your marketing efforts? This is especially true now that content and content marketing is such a big part of everyone’s overall strategy. It’s building solid relationships with Contractors and Tradesmen using relationship marketing. recently read a post by Wade Harman , Why relationship marketing is the key to your content,  where he outlines a strong case for using this type of tactic. After all, we usually buy stuff from people we know, like and trust. Agree?
  • SOCIALFISH  |  TUESDAY, MAY 12, 2015
    [Marketing] Why Should the Millennial Mindset Matter?
    Does that mean Marketers target a Mindset… NOT a generation? Jure Klepic, a research and marketing professional, who specializes in consumer and cultural insights, puts it this way: Term “Millennial” has morphed into the “Millennial Mindset” or even more broadly, “Consumer Mindset for the Modern Brand,” because their influence on purchase decisions is so vast that people of all ages are starting to act, shop and buy like Millennials. What helps is that the one generation that will dominate the workforce in less than a decade becomes the focus for many marketers.
  • SPIN SUCKS  |  TUESDAY, MAY 12, 2015
    [Marketing] Qualities of a Prospective Employee
    There were more than 100 questions and, like any content marketer looking for new ideas, I asked her for a copy of the questions. I was scrolling through them this morning to see if inspiration would strike and found a question that Sophie Lair asked a couple of different ways. Have you read Marketing in the Round and Spin Sucks ? Business Growth entrepreneur hire slowly fire fast interviewing katie couric kelli matthews laura petrolino marketing in the round sarah palin sojc sophie lair university of oregonThen I found some of her peers asked similar questions.
    [Marketing] The New Employee Experience (EX) @MNBurgess to Deliver @Conferenceboard on 5/28 #SocBiz
    For my presentation, I will be focusing on what we at Blue Focus Marketing ( @BlueFocus ) call “The Power of the Employee Experience (EX).” The brands that leverage their employee base in order to engage customers and prospects through social media are the ones destined to win the marketing wars. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. Branding Communication Innovation Marketing Social Business Social Learning Strategy The Social Employee Tom Peters Workshops & TrainingDavid C. But this is merely the end result.
    [Marketing] Turn Those “Likes” Into Cash, How To Use Social Media To Make Money
    When I was studying marketing in the Gold Coast of Australia with a very successful marketer, he was fond of saying “Every day is a reason to have a sale. Socialnomics Affiliate Marketing Facebook instagram Internet Marketing LinkedIn Make Money sales Social Media social media marketing survey TwitterThere is a lot of advice on how you HAVE to use social media when you start a new business. When you first start a business, your biggest goal is getting income. For 99% of businesses this means you need to make sales and make them fast.
  • SPIN SUCKS  |  MONDAY, MAY 11, 2015
    [Marketing] Memes: Tips to Help Them Go Viral
    Memes may seem like frivolous Internet fun, but they can be powerful viral marketing tools. If a brand is creating memes as a part of a marketing strategy, it’s important to be connected to what is happening in your audience’s world. Direct mail, landing pages, email marketing—they all end in a call-t- action to the reader. By Elizabeth Victor You may have noticed that your Facebook, Twitter, and other social media feeds have been dominated by images for the past year and a half. But first you have to make a meme that your audience wants to share.
    [Marketing] How Payment Processing in Ecommerce Continues to Evolve
    Make Certain Your Shopping Cart Integrates: In addition to the number of payment methods and vendors increasing, the number of shopping carts continues to be a very competitive market. In order to have access to that market for your ecommerce shopping cart , you will need to ensure that you use their API to do a little bit of development. Ten years ago, it was fairly simple to provide for transactions on your business website. You could take Visa or Mastercard directly through one of several gateways or your clients could arrange to transfer cash or send cash. How To ecommerce
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