• SOCIALFISH  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Marketing] Four Untrue Myths of Association Innovation that Stop Us in Our Tracks
    These insights become the building blocks of the association’s member-focused vision and future-focused strategy, innovation and marketing plans. Myths are stories that are intended to teach us. Don’t fly too high but also don’t fly too low, said Icarus’s dad. But there are also stories that keep us stuck. Association professionals say their association is not innovating because they are under-resourced, they don’t have the right ideas or don’t know how to prioritize between a bunch of great ideas, or the association’s stakeholders (leadership, staff, board, members) fear risk.
  • AGORA PULSE  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing] How Do You Use Hashtags on Instagram?
    Instagram Social Media MarketingHere’s a question I get a lot: Exactly how do you use hashtags on Instagram? There is a lot of conflicting information out there about how you use them, when to use them, and how many to use. If you can wade through all that noise and use hashtags correctly, you are more likely to get more views, followers , and overall business results. Let’s take for example the world biggest Instagram user. Selena Gomez gets that award, with 99.8 million followers on Instagram. She hardly uses hashtags. But maybe she should. Hashtags for Searches.
  • SIMPLY MEASURED  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing] Conversations to Conversions: Why Social Needs More Than Engagement
    If you’re a marketer, this should sound familiar. We want every social marketer – and marketers in general – to challenge the logic behind everything they do, and everything they measure. But it can be a signal of some important marketing objectives and that shouldn’t be overlooked. If you caught our opening keynote, you may have noticed that we announced the first ever social attribution solution, allowing marketers to connect everything that happens on social, including the content that’s shared through dark social , directly to the point of purchase.
  • SIMPLY MEASURED  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing] 5 Reasons to Attend the Social Attribution 101 Webinar
    Whether you’re just beginning to build a social attribution model for your organization, are seeking out a social attribution solution that will do it for you, or simply want to know the ABC’s of social attribution, our upcoming webinar with Brewster Stanislaw (Director of Product @ Simply Measured) and Colin Zalewski (Product Marketing Manager @ Simply Measured) on  Wednesday, October 5, 2016 at 10 AM PDT (1PM EDT) will leave you a step further down the glorious golden road of social attribution. Here are five  reasons to tune in. . 1. You’ll Know Your Options.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing] Best Practices For Facebook Live Broadcasts
    We as marketers know that using live video can be a great way to create content and interact with your audience. He writes about technology, marketing, and social media for the aspiring entrepreneur. Facebook Marketing Video Facebook Live facebook video Guest Post live streaming social media content Social Media Marketing social media video Video StreamingSince 2015, Facebook has seen an increase in videos-per-person posted on their site. In With that, here are some items to keep in mind if you are planning to use live broadcasts to promote your brand.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing] Facebook Beefing Up Canvas
    Facebook announced a host of changes and upcoming new features for its Canvas  ads, starting with new “brand-oriented marketing objectives.”. Details follow, from the Facebook for Business post: Making Canvas accessible for all brands means simplifying the creation experience so marketers don’t have to build them from scratch. Soon, we’ll provide advertisers with templates for Canvas that incorporate the best practices for their marketing use cases. Readers: What do you think of the changes to Canvas?
  • SPIN SUCKS  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing] Five Tips to Help You Create Shareable Content
    Related Stories A Look at How Three Brands Are Driving Social Engagement The Spin Sucks Inquisition: Kimberly Crossland The Inseparability of Content Marketing and Social Media. Content Social Media content creation content development content marketing content strategy create shareable content producing shareable content shareable blog content shareable contentThe most powerful force to encourage people to share content is emotional engagement. Veronica Hunt shares five tips to help you produce shareable content.
  • VIPER CHILL  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing] 13 Advanced Link Building Strategies You (Probably) Haven’t Used
    Copyblogger has long been one of the most authoritative blogs on copywriting and content marketing. It has been so useful that I’m surprised I haven’t read about it in the marketing world before — I found it when looking through some programming discussions on Reddit. As we can see, even the USA government are in on the action to help out us marketers. If we click on Heidi’s profile (thanks for the tweet, Heidi!) we can see she has a very impressive number of followers and a genuine blog in the internet marketing space. But what if it was?
  • BUFFER SOCIAL  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing] A Playbook for Becoming a Thought Leader on Social Media [SSM006]
    huge thank you to Brian for packing this episode with incredible wisdom and takeaways for social media managers and marketers looking for actionable ways to build a community and become a thought leader in the digital space. The Science of Social Media is a podcast for marketers and social media managers looking for inspiration, ideas, and results for their social media strategies. Each week, we interview on e of the very best in social media marketing from brands in every industry. We’d love to share some tips on how that may be possible. Google Play. Stitcher.
  • SPROUT SOCIAL  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing] How to Analyze What Works for Your Audience
    To be successful with social media marketing , you need to create and share content your target audience resonates with. That might get you an occasional win, but being more strategic will help you better understand your audience and give you insight to improve your social media marketing efforts. For instance, if we looked at 50 recent Tweets about social media marketing, it would give us a decent idea of what type of content to share related to that topic. The key to driving engagement and growing a social media following is knowing what your audience wants to see. Likes.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing] Facebook’s Latest Blunder and the Elephant in the Living Room
    That’s the new bar for mobile marketing, and that’s what shared media is all about. Katherine Hays  is the founder and CEO of user-generated marketing platform Vivoom. Advertising/Marketing Facebook Ad blockers Ad-blocking analytics Auto-Play Average Viewing Time Bot Fraud Bots Branded Filters calls to action Cheerios Click-Through Rates CTRs Filters Fourth Quarter friends Insights Katherine Hays MAUs Metrics mobile Monthly active users Shared Media Shares snapchat The Wall Street Journal Video Ads VivoomSo what exactly is shared media, and why is it so successful?
  • IGNITE SOCIAL MEDIA  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing] 5 Tips for Social Media Advertising During the Election Season
    For example, if you are running an advertisement for office supplies, market to office admins and receptionists who are likely to purchase the products rather than anyone in the working population. Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. Once we’ve elected the next President on November 8 th , I imagine people will have a thing or two to say about that, as well. Tread carefully during election windows. The politicos are focusing on swaying voters in these states, so expect lower inventory and higher rates. 2.
  • KIKOLANI  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing] Top 7 Online Tools to Automate Your Content Marketing
    In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. Users prioritize their own benefit before anything else, and content marketing is a far more effective way to prove that benefit to them than traditional advertising. In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. feedly. Buffer. The best part?
  • SOCIALTIMES FACEBOOK  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing] Facebook: More Than 4 Million Active Advertisers; 60 Million-Plus Businesses Using Pages
    Advertising/Marketing Facebook Brazil Greece indonesia mexico mobile Pages Philippines Small and Midsized Businesses small businesses SMBs southeast asia U.K. Facebook announced Tuesday that more than 4 million businesses worldwide are active advertisers on the social network, with more than 70 percent of them based outside of the U.S. More than 60 million businesses globally are using Facebook pages, and other statistics the social network revealed in an email to SocialTimes included: The fastest-growing region in terms of businesses advertising on Facebook is Southeast Asia.
  • SPIN SUCKS  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing] How Much is Your Professional Development Worth?
    entrepreneur Professional Development become a better professional connect with like minded professionals connect with smart PR pros digital marketing books invest in you invest in your career Jim Rohn learn how to network like a pro learn new skills learn new things personal development books PR Professionals PR pros professional development read blogs read books read business books read PR books take online courses take your career to the next level Talk to People Smarter T treat your career as a businessCorina Manea says you should treat your career as a business. She has more.
  • SOCIALMEDIA.BIZ  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing] Harambe Live: Secrets to blowing up your company’s social channels
    Harambe, the Cincinnati Zoo gorilla that became the biggest Internet meme of 2016, is now the subject of a tribute and viral marketing event. Kickstarter campaign aims to create world’s biggest ‘gorilla marketing’ event. This is the third of a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Essential viral marketing tools. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Register here.).
  • AGORA PULSE  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing] How to Tell the Instagram Algorithm That You’re Awesome
    The Instagram algorithm is good news for users, who will get to see the things they like, but bad news for marketers who need to work harder to increase engagement and interest, and to get their content seen. We host free marketing education events across the United States and Canada. This post was a regrammed screenshot from nonprofit marketing expert John Haydon who originally shared it on Twitter. Don’t lose hope! Create an editorial calendar. Create an editorial calendar with different themes for the days of the week. Use hashtags. Watch your timing. Use your branding.
  • SIMPLY MEASURED  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] What The New Simply Measured Means for Social Marketers
    In our marketing team, I always felt a little out of place. These metrics weren’t available to me, and that put me on the outskirts of my own marketing team, looking in. So, when I was told that we were building a product that could finally solve this problem for marketers, I was overjoyed. By introducing completely new data that social marketers have been longing to tap into, which ties social activity from owned, earned, and dark social to actual dollar signs… This is a dashboard from our new Social Attribution solution. Now, that’s just my story.
  • UNSPOKEN  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] 5 Social Media Trends to Follow
    Marketers who are keeping up already know that video on a landing page significantly impacts conversion rates. Just 3% of B2B and 5% of B2C respondents to the 2016 Social Media Marketing Industry Report are using Snapchat, but the service boasts 100 million active users each day. One of the tenets of successful social media marketing is to engage your customers where they are already spending their time. Snapchat is meant to be fun for people, not a place for brands to market. marketing Social MediaLive Streaming Video. The advantages are clear. Mobile. Blogs.
  • SOCIALTIMES FACEBOOK  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] Facebook Allowing Advertisers to Create Rules for Turning Off Ads, Email Alerts
    Reader Chris Ruberg , digital marketing specialist at OneCommand , shared the screenshots below with SocialTimes. Advertising/Marketing Facebook Chris Ruberg Create Rule Email OneCommandFacebook appears to have given advertisers the ability to establish rules to automatically turn off ad or send email alerts once certain criteria are met. Facebook had not responded to a request for comment at the time of this post. Advertisers: Thoughts? Image on homepage courtesy of Shutterstock.
  • IGNITE SOCIAL MEDIA  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] Social CRM: Tools That Can Help You Know Your Audience Better
    Customer Experience Social Listening Social Media Monitoring Social Media Tools CRM CRM Tools customer experience customer relationships on social media customer-relationship management Off-Channel Monitoring On-Channel Monitoring Social CRM Social CRM Tools Social Media CRM Social Media Marketing Social media Monitoring Tools for Social CRM Tools for Social MediaWhat are our customers spending their time doing? What are they saying about us on their channels when we aren’t being tagged? Is there a need they have that we could be fulfilling?
  • SIMPLY MEASURED  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] What Happened at LIFT 2016?
    Uri Bar-Joseph, Simply Measured’s VP of Marketing, was a hit in his session about defining social success, evolving the Social Metrics Map he created into a blueprint for success to push social marketers a step further towards real change. On Wednesday, the first public day of LIFT 2016, we announced the world’s first social attribution solution for marketers. I can’t believe LIFT 2016 is over. Over here at Simply Measured, we’re in full recovery mode. Sleeping for 10 hours was so necessary after an incredible 3 days of #LIFTSocial. SPEED MATTERS.
  • SOCIALTIMES FACEBOOK  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] David Fischer Responds to Facebook Video Metrics Flap
    Facebook vice president of business and marketing partnerships David Fischer  responded to last week’s report  that its data on average viewing time for videos over the past two years was flawed. While this is only one of the many metrics marketers look at, we take any mistake seriously. That is why we also give marketers choice by offering third-party video verification options with companies like Nielsen  and Moat. We want marketers to measure video with us in the way they feel most comfortable. We also renamed the metric to make it clearer what we measure.
  • DIVA MARKETING BLOG  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] 22 Tips Combat Social Media Fears
    Social media marketing is a digital bridge that humanizes the brand online with offline benefits. The lens of how social media marketing is perceived differs for each person and within each company culture. Other people might have a concern if their financial investment (note: social media marketing is never free) will produce direct sales results. However, before your brand can build that social media digital bridge you must first confront the fears that I call ~ the elephant in the room. I've been working in the social media space for over 12-years. Toby : Why? Sales.
  • DEVUMI  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] Understanding LinkedIn Company Page Analytics
    Linkedin Marketing content marketing linkedin marketing online marketing social media marketingJust recently, the popular social networking site LinkedIn introduced two new features. These features will help companies engage their audience, as well as compare their current performance to competitors. To help business owners and professionals take advantage of the new opportunities for advertisement and brand recognition, it is a must that you get to know […]. The post Understanding LinkedIn Company Page Analytics appeared first on Devumi.
  • SPROUT SOCIAL  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] 11 Qualities of the Ideal Social Media Strategist
    Social media strategists should have a genuine desire for their company to succeed beyond increasing market share and revenue. There is no single quality to look for when searching for the ideal social media strategist. Social media strategy doesn’t mean just posting fun pictures and trolling for trends all day. A social media strategist must be able to work in many different disciplines and across each social channel. From day to day, they could wear the hat of a photographer, editor, copywriter, planner, customer support and even social media analyst. Multidisciplinary. Strategizing.
  • IGNITE SOCIAL MEDIA  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] Big Ad News at the Big 3 Social Networks | Social You Should Know
    Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. Social Media Trends #SYSK Big 3 Social Networks Facebook Marketing instagram marketing social media Social Media Marketing social media news Social Media Updates Social Networks Social You Should Know twitter marketingFacebook Announces New Data Analysis Options for Advertisers. Facebook cited data showing that 49% of in-store purchases are influenced by digital as one reason for the push.
  • SPIN SUCKS  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] Improve Your Communications Strategy By Asking These Questions
    Related Stories How to Choose the Right Marketing Tactics The Zoom Method of Communications Strategy Success Three Strategy Development Lessons from Iceland Soccer. These eight questions are crucial for a successful communications strategy. Laura Petrolino explains why and how you can make sure your plan is on track. The post Improve Your Communications Strategy By Asking These Questions appeared first on Spin Sucks.
  • PEG FITZPATRICK  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] 3 Powerful Strategies for Delivering Your Best Social Media
    Blog Posts Social Media how can I improve my social media results marketing strategy powerful strategies social media strategyRandom acts of social media getting you nowhere? Your Your lack of strategy and planning could be keeping you from social media success and growth of your social platform. I’m going to share three powerful strategies for delivering your best social media. Grab your notebook and get ready to shake things up. 1. Think Bigger. Thinking of your social media and blog as a publication and creating an editorial calendar for your content will help keep you on track.
  • SOCIALMEDIA.BIZ  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] Essential viral marketing tools
    This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. L ast week I wrote about a 90-minute workshop on viral marketing put on by Vincent Dignan, a marketing consultant from the UK who seems especially plugged into modern Internet culture. What other viral marketing tools are in your bag of tricks? With 2.6 Do you have an email list? kickbox.io
  • PROBLOGGER  |  MONDAY, SEPTEMBER 26, 2016
    [Marketing] PB154: How to Grow Your Blogging Income
    Affiliate marketing, again there’s ways that you can optimize your affiliate marketing. only did ebooks because I did affiliate marketing of other people’s ebooks. only did affiliate marketing of other people’s ebooks because I started doing affiliate marketing on Amazon. What worked really well on that site was affiliate marketing where I’d link to camera stores or Amazon where they could then buy the product. Affiliate marketing worked really well. Grow Your Blogging Income. think there are some principles that you can pull out of the story.
  • TWIST IMAGE  |  SUNDAY, SEPTEMBER 25, 2016
    [Marketing] A Clearer View Of Augmented And Virtual Reality
    NRF's Artemis Berry talks with digital marketing guru Mitch Joel. Mitch Joel   --  author, blogger and president of global digital marketing agency Mirum  -- wasn't dubbed the "Rock Star of Digital Marketing" for nothing. Top companies seek him out for his views on innovation and marketing, so NRF's Artemis Berry decided to do the same. Is it a complete game-changer, just another marketing tool or something else? What's the most overhyped trend in the marketing universe right now? digital marketing. digital marketing agency. marketing.
  • TWIST IMAGE  |  SUNDAY, SEPTEMBER 25, 2016
    [Marketing] B2B Marketing With Jason Miller From LinkedIn - This Week's Six Pixels Of Separation Podcast
    By day, he is the author of the Amazon  bestseller, Welcome to the Funnel - Proven Tactics to Turn Your Social Media and Content Marketing up to 11. By day, he also leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. Previously Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. b2b marketing. content marketing. digital marketing.
  • SOCIALFISH  |  SUNDAY, SEPTEMBER 25, 2016
    [Marketing] Association Social Media Jobs
    We focus on jobs in  social media , marketing , communications , PR , advocacy , digital and technology. No Feeds Found. TIME IS RUNNING OUT! We have a special 20% discount for employers for a very limited time:  Please use SOCIALFISHVIP at checkout. The SocialFish job board is live! Will you please share this with your friends and colleagues and employer and anyone else you know who might be looking for a job or looking to hire? We photo credit ). Featured From the Trenches
  • TWIST IMAGE  |  SATURDAY, SEPTEMBER 24, 2016
    [Marketing] The Spirit Of The Times And Great Expectations
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. Live in the desert. It's a place of possibilities. I'm always fascinated when urbanized environments flourish in a place that should - for all intents and purposes - kill humans. There is nothing there to sustain us. Yet, these areas have become populated, cultures have developed and they flourish. Whether it's in the Middle East or a place like Phoenix, Arizona. love Phoenix. Not just the dry desert heat and the pounding sun. love the space. The people. Everything.
  • TWIST IMAGE  |  SATURDAY, SEPTEMBER 24, 2016
    [Marketing] Do Agencies Care About Conversion?
    Are you obsessed with making marketing better? Avinash is the Digital Marketing Evangelist at Google and the author of two bestselling business books, Web Analytics - An Hour A Day and Web Analytics 2.0 also, if you don't subscribe to his free e-newsletter, The Marketing Analytics Intersect , you do not know what you're missing). Analytics play a key role in conversions, because the best marketers know which flow of micro-conversions can more quickly/easily lead to that macro-conversion. digital marketing. digital marketing agency. marketer.
  • YMARKETINGMATTERS  |  FRIDAY, SEPTEMBER 23, 2016
    [Marketing] Instagram Introduces New Business Profiles
    While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement. Online & Digital Marketing Social Media for Business Social Media Marketing Tips Instagram Instagram for Business Instagram Marketing marketing for small business marketing strategyFollow these steps : 1. Insights.
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 23, 2016
    [Marketing] Self-Driving Cars, Trucks And. Shopping Carts? - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. Well, it looks like Boston is next. Stop laughing.
  • SOCIALTIMES FACEBOOK  |  FRIDAY, SEPTEMBER 23, 2016
    [Marketing] Facebook Under Fire for Two Years of Inflated Video View Data
    Advertising/Marketing Facebook analytics Average Viewing Time Diving Gymnastics Insights Jack Marshall Metrics Olympic Games Olympics Publicis Media Suzanne Vranica The Wall Street Journal VideosSome Olympic  sports, like gymnastics and diving, eliminate competitors’ lowest scores, and it appears that Facebook took a similar approach in its data on average viewing time for videos over the past two years. This error has been fixed, it did not impact billing, and we have notified our partners both through our product dashboards and via sales and publisher outreach.
  • PAM MOORE  |  FRIDAY, SEPTEMBER 23, 2016
    [Marketing] 5 Ways to Humanize Your Brand with Data and Social Media Insights
    As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science. Be sure to subscribe to our entire digital and social media marketing series on  iTunes ,  Stitcher  or  SoundCloud ! How to Get Your Social Marketing Budget Approved (white paper). 10 Habits Highly Effective Social Media Marketing Leaders.
  • SOCIALLY SORTED  |  FRIDAY, SEPTEMBER 23, 2016
    [Marketing] 19 Easy Ways to Survey Your Audience and Crush it with Content
    Use surveys to segment people into areas of interest that you can then target with email marketing. So now you have some ideas for conducting surveys (basic and advanced) using software and email marketing, what about some more simple methods? If you are not ready for a fancy survey just yet, you can still get some basic information about your target market using Social Media: 5  Conduct a Facebook Live Broadcast. Blogging Social Media Strategy Tools Content MarketingIs it time to Survey your audience? You forgot to survey your audience. They are: . Winning.
  • MELTWATER  |  FRIDAY, SEPTEMBER 23, 2016
    [Marketing] 5 Hot Areas For B2B Marketing
    If you are a B2B marketer, gone are the days when you hammered prospects with… Read More.
  • PROBLOGGER  |  FRIDAY, SEPTEMBER 23, 2016
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    Want to be a Better Social Media Marketer? Do you feel like there is so much change afoot this year? totally do! And I think this week’s picks really reflect that. There is an undercurrent of taking risks and moving forward. My kind of undercurrent. I’d love to hear what changes you’re making, if you’re starting a blog , revamping a current one, branching out into online business or something else? I’m also keen to hear your input into our community discussion on what social platforms everyone uses and why. Super helpful. Do you have a Facebook group?
  • IGNITE SOCIAL MEDIA  |  FRIDAY, SEPTEMBER 23, 2016
    [Marketing] Four Ways to Combat Audience Negativity on Social Media
    Community Management Crisis Management Customer Experience Reputation Management Audience Negativity Audience Negativity on Social Media community management Customer Service How to Respond Negative Engagement negative sentiment Negative Social Comments Responding to Comments' responding to negative comments Responsiveness social media social media management Social Media Marketing Spammers trollsIt can be disheartening opening up your channels on a Monday morning and seeing a wave of negative comments flooding your notifications. Let’s go over four ways you can manage this common issue.
  • AUDIENSE  |  FRIDAY, SEPTEMBER 23, 2016
    [Marketing] ICYMI: 11 Of The Best Insights From #SMWLDN 2016
    Topics such as the use of social media data across marketing departments and agency pitching drew universal agreement (as we sat there feeling smugly vindicated), whereas topics such as the role of LAD publishers sparked heated debate. Audiense was on hand to find some of the key points that need to be implemented into your marketing strategy and commercial thinking right away. recurring theme is: from where are marketing ideas going to come? From day one, marketing and management teams need to be aligned on what’s expected and how it will be measured.
  • SOCIAL SELLING MASTERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Marketing] How to Effectively Curate Content
    Many marketers tend to overlook curation in favor of creation — and that’s a shame. With 80 percent of marketers already curating content for these consumers and 50 percent reporting a variety of positive results, the question isn’t whether consumers enjoy curated content but rather whether they will find relevant and interesting articles through you — or through a competitor. After all, the two aren’t mutually exclusive. On social media sites in particular, you’ll naturally do both, posting original content as well as sharing content published by others.
  • JON LOOMER  |  THURSDAY, SEPTEMBER 22, 2016
    [Marketing] How to Create a Messenger Destination Facebook Ad
    Facebook Marketing Tutorials Facebook Ads How To Facebook Advertising Facebook Messenger Facebook Messenger Destination AdsFacebook recently announced several Messenger platform updates , one of which was Messenger Destination for News Feed ads. I’ve already started experimenting with this, and many of those who see my Messenger destination ad have been asking me how I created it. As I type this, Messenger destination is still rolling out, but let’s take a closer look at what it is and how it works… Messenger Destination in Action. Messenger Destination: Campaign.
  • THE REALTIME REPORT  |  THURSDAY, SEPTEMBER 22, 2016
    [Marketing] 5 Tips To Secure Your Business Success
    You don’t have to have a huge weighty tome in place, you just need to outline specific objectives, outcomes you want to achieve, how you’re going to get there and your sales and marketing plan. 5 Tips To Secure Your Business Success. Succeeding in business is something that all of us aspire to. Think about it, none of us go into business to be mediocre, right? started my first business many years ago and found that after three years in business I was facing having to close the doors. After the economic downturn of 2008, the face of business changed. Use the right kind of office.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, SEPTEMBER 22, 2016
    [Marketing] Why Your Social Media Strategy is Essential to Your Marketing Strategy
    As a follow-up to the webinar here are 4 reasons why your social media strategy should be a part of your integrated marketing strategy. 1. Budget Friendly. I’ve been in marketing for 16 years now and I’ve been searching high and low for that client with the endless budget, much to my chagrin, I’ve yet to find it. Despite the rising cost of social ads and promoted posts we’re still finding that social provides a very efficient marketing spend. Social media can be a marketer’s playground. We’ve seen clients hold steady at a cumulative $.05 Test and Learn.
  • AGORA PULSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Marketing] How To Use Agorapulse To Promote Your Next Event
    You need to be keep marketing, capitalizing on the warm after event glow. spoke to Beatrice Whelan, author of “Trending: The Complete Guide To Social Media for Events” She describes the three stages of event marketing as: Before, during and after. Before the event, prospects will be at different stages of the event marketing funnel from awareness to comparison and finally to decision. Your marketing objectives and social media metrics will be different for each phase of the event and at each stage of the funnel. But your job isn’t finished. Reports.
  • SPROUT SOCIAL  |  THURSDAY, SEPTEMBER 22, 2016
    [Marketing] How to Analyze Twitter Data
    But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. Over the past few years, Twitter continues to improve its analytic features for advertisers, marketers and the general public. According to eMarketer, roughly 66% of businesses use Twitter for marketing efforts. Even though Twitter stepped up its analytics game, Sprout Social lets marketers go above and beyond. Make sure you know what audience you’re effectively reaching to better promote and market your content.
  • SOCIALTIMES TWITTER  |  THURSDAY, SEPTEMBER 22, 2016
    [Marketing] Native Ads Debut for Mobile App Install Campaigns on Twitter Audience Platform
    Advertising/Marketing Twitter Applications apps banner ads Click-Through Rates Conversions CTRs Daniel Kang Developers Interstitials Millennials Mobile App Install Ads Mobile Application Install Ads MoPub native ads Programmatic Twitter Audience PlatformAdvertisers running mobile application install ad  campaigns on Twitter Audience Platform  now have access to native ads. Simply check the “native” box when launching a new mobile app install campaign on the Twitter Audience Platform and your ad content will be automatically reassembled to match each app’s unique design and layout.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, SEPTEMBER 22, 2016
    [Marketing] Best Practices for Social Media Ad Spending
    It’s how you save valuable marketing dollars. Social network ad spending isn’t going anywhere anytime soon. By 2018, social media ad spending is expected to be just under $20 billion; amounting to nearly 22% of total digital ad spends. The bulk of this, about 77%, is expected to be spent on Facebook advertising. It’s not chump change or something to be taken lightly. Serious inefficiencies in the process will lead to serious lost media dollars. With that in mind, here are some best practices to ensure your brands dollars are used wisely. 1. Keep Paid with Other Social Media Disciplines.
  • MYRLAND MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Marketing] Lawyers, What Are You Waiting For?
    ” “My marketing people should see to it that I get mentioned for this type of story.” Sure, engage your marketing and PR professionals to help, but stop thinking this isn’t also your job. Nancy Myrland is a Marketing, Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. continue to hear the same comments on a regular basis. Discuss. Debate.
  • KIKOLANI  |  THURSDAY, SEPTEMBER 22, 2016
    [Marketing] How Bad Emailing Can Impact Your Business
    When used properly, email marketing campaigns can do wonder for your business. And, it matters the most when you need to showcase your brand presence in the market. Email marketing is all about communicating with the clients in order to convey them important business information. Of course, email marketing practices are all about forwarding business information; however, remaining polite along with being professional will make a good impact on the clients. He has researched and wrote extensively on successful email marketing tips. 1.Negative brand presence.
  • SPROUT SOCIAL  |  THURSDAY, SEPTEMBER 22, 2016
    [Marketing] 3 Ways Wahl Professional Grew Its Instagram Community by 56%
    Fans regularly share their own content using #Wahl and #WahlPro. “We’re a manufacturing company; technically, we build tools,” Marketing Associate Aaron Flick said. “On Instagram, we wanted to visually showcase what these tools can do and, more importantly, how they’re used by our customers.” Instagram isn’t just a platform for companies to market themselves—brands have to rely on audience participation and interaction in order to strengthen their relationship with their customers. Instagram is one of the most effective platforms a business can use to target its consumers.
  • SPIN SUCKS  |  THURSDAY, SEPTEMBER 22, 2016
    [Marketing] 36 Animals with a Better Social Media Strategy Than You
    Related Stories A Look at How Three Brands Are Driving Social Engagement Social Media Calls-to-Action that Connect You to Consumers Seven Brutal Truths About Digital Marketing Trends. These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. Laura Petrolino explains why you can learn about communications from our animal-friends. The post 36 Animals with a Better Social Media Strategy Than You appeared first on Spin Sucks.
  • PROBLOGGER  |  THURSDAY, SEPTEMBER 22, 2016
    [Marketing] PB153: How I Diversified My Blogging Income and Became a Full Time Blogger
    It was another of those moments where the income pretty much doubled within a few months because up until that point, I’ve been relying so much upon advertising and affiliate marketing. My Blogging Income Streams. Today, I’m going to talk about my income streams. In episode 150 I talked about how I make money blogging and broke it down by percentages. want to follow that episode up with the context. People may think that my report seems big and unattainable. In Today’s Episode How I Diversified My Blogging Income and Became a Full Time Blogger. just did it because I enjoyed it. Chitika.
  • PAM MOORE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Marketing] Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI
    Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. In simple terms, CRO helps marketers determine what users are looking for and then giving it to them in the best way possible that will help the visitor take the desired action. Be sure to subscribe to our entire digital and social media marketing series on  iTunes ,  Stitcher  or  SoundCloud ! Conversion rate definition. iTunes.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Marketing] Facebook Announces Several Measurement Products, Integrations
    Oracle Data Cloud Partner Lift API: Oracle Data Cloud  became the first partner to integrate with the lift application-programming interface  Facebook introduced in March , and this integration will give CPG marketers more accurate measurements of every campaign. The social network added in a Facebook for Business post : An emerging measurement standard in digital marketing is lift testing. Facebook added in the Facebook for Business post: Marketing mix modeling is the preferred measurement system for many of the largest brands in the world. Marketers: What do you think?
  • BUFFER SOCIAL  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Marketing] Why Personal Branding is the Most Important Thing You Can Do for Yourself [SSM005]
    huge thank you to Dorie for packing this episode with incredible wisdom and takeaways for social media managers and marketers looking for great ways to develop their personal brand and become a thought leader in whatever passion they choose to pursue. The Science of Social Media is a podcast for marketers and social media managers looking for inspiration, ideas, and results for their social media strategies. Each week, we interview on e of the very best in social media marketing from brands in every industry. And we’d love to share some tips on how. Google Play.
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Marketing] How to Use Facebook Live to Engage with Your Audience
    One of the inherent advantages of social media marketing over traditional marketing is the ability to engage with our audience. Content Creation Facebook Marketing Video audience engagement Engagement Engaging Audiences facebook Facebook Content Facebook Live facebook video live streaming New Video Content social media content social media engagement social media live streaming Social Media Live Video social media video social media video streamingYou likely already know that your brand should be utilizing Facebook Live. Live Events. Customer Service.
  • SPIN SUCKS  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Marketing] Top Free Content Marketing Tools for Beginners
    To be successful at content marketing, you need to the right tools. While some may be expensive, here is a list of top free content marketing tools that will help you make a successful start. The post Top Free Content Marketing Tools for Beginners appeared first on Spin Sucks. Related Stories How to Master Modern PR: A Three-part Video Series Categorization, Justification, and Your Brand Message 10 Ways to Get Comments On Your Blog.
  • JENN'S TREND  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Marketing] 13 Tips to Create Better Live Videos
    Social Media digital marketing facebook facebook live live video online marketing social media social media marketing video video marketingHave you been wanting to start hosting (or host more) live videos to develop your brand? Great! Then you’re ready to embrace the trend that is dominating social media. But first you want to know how you can create better live videos. Like everything else on social media, just because everyone else is doing it, doesn’t mean… The post 13 Tips to Create Better Live Videos appeared first on Jenn's Trends.
  • PROBLOGGER  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Marketing] How to Turn Your Business Blog Readers Into Paying Customers
    You started a blog because you recognized the importance of content marketing. Leverage this powerful marketing tactic by weaving customer testimonials into your content. It allows you to gather people’s email addresses, who you can market and sell to in the future. This is a guest contribution from Alicia Rades from  aliciarades.com. You know that businesses that blog get more traffic than those that don’t. But more traffic doesn’t necessarily mean more customers. So how do you get readers to pay for your product or service? Weave Testimonials Into Your Content.
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Marketing] 3 Paid Media Targeting Options to Drive Sales on Facebook
    Facebook Marketing Media Buying Social Advertising Social Commerce Custom Audience Custom Audiences Facebook targeting Lookalike Audience Lookalike Audiences paid media Paid Media Targeting paid social media Social Ad Tagreting Social Ads social advertising social audiences Social Media Ad Social Media Ad Targeting social media audiences social media buying targeting Targeting Audiences targeting on facebook Targeting on Social Targeting on Social Media Website Audience Website AudiencesThe key to a successful paid media campaign is targeting, but that’s easier said than done.
  • RAZOR SOCIAL  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Marketing] Instagram Analytics: Tools, Tips and Tactics
    The post Instagram Analytics: Tools, Tips and Tactics appeared first on Social media and content marketing technology. Did you know that Instagram has over 500 million active users? …And over 300 million of them are active every day…? The number of people who are active every day is staggering.  It show how important it is to people as part of their daily lives. 80 per cent of Instagram users live outside of the US so it’s very much a global audience as well. This article will help! What do you need to track on Instagram? What platform analytics are available? Locowise.
  • SOCIALFISH  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Marketing] 27 things CRM can do for you
    People working in the field of sales and marketing might be familiar with CRM or Customer Relationship Management software. As a centralized unit that provides data to various departments through a single source, CRM helps to seamlessly integrate marketing and sales functions. By segmenting and identifying your best accounts, CRM helps you to devise marketing plans that would directly appeal to your targeted groups. Email marketing is a cost-effective way through which you can successfully market your product or service. So let’s get started! 1.
  • AGORA PULSE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Marketing] Does Your Social Media Agency Need as Real Identity?
    Every business needs an identity but for those offering social media marketing it’s even more important. For marketing and PR agencies that want to broaden their offering to provide social media marketing services then re-defining brand identity can become a challenge. So, to get the ‘big picture’ on how to establish your identity, for Agencies looking to offer social media marketing services, I’ve tapped into the brains of those who have nailed just that and asked them to share their thoughts. Marketing materials. Defining ‘identity’. Making a statement.
  • SIMPLY MEASURED  |  TUESDAY, SEPTEMBER 20, 2016
    [Marketing] We’re Revolutionizing the Social Analytics Space. Again.
    For years, marketers have been challenged to show return from their social media programs and data. Every CMO Survey has told us this: according to August 2016’s CMO Survey, marketing departments are expected to expand social media spend by 90% in the next five years, yet:  . Social marketers want to know how they’re impacting business outcomes across all channels, both public and private. Social marketers want to PROVE the value that social drives and continually IMPROVE performance. Here’s how our new three-pronged solution works: Social Attribution.
  • SIMPLY MEASURED  |  TUESDAY, SEPTEMBER 20, 2016
    [Marketing] How Harvard Medical School Earned 20 Million Video Views in 4 days
    What Top CMO’s Are Worried About (And What Social Marketers Can Do to Help) Download. There’s something ironic about content on bacteria going viral, but that’s exactly what happened recently on a video we produced at Harvard Medical School. Social Video Cheat Sheets Download. In under a week, the video received more than 20 million views; trended on Facebook, YouTube, and Reddit ; and had placements on over 50 digital outlets including CNN , Wired , Vox , Gizmodo , NPR , Slate , and the Atlantic (among others). Here’s how we did it. The Video.  . Pre-Release Targeted Outreach.
  • SOCIALTIMES TWITTER  |  TUESDAY, SEPTEMBER 20, 2016
    [Marketing] Twitter Shuts Down Indian Engineering Operations, Lays Off ‘Fewer Than 20’
    Twitter remains committed to India as a strategic market for users, partners and advertisers. We continue to invest in key initiatives to further expand our audience, increase user engagement and drive revenue in this important market. Twitter confirmed that it is shuttering its engineering operations in Bangalore, India, but the number of layoffs is not as drastic as some reports  suggested. We thank the impacted individuals, fewer than 20 people, for their valuable contributions and are doing as much as we can to provide them a respectful exit from our company.
  • THE REALTIME REPORT  |  TUESDAY, SEPTEMBER 20, 2016
    [Marketing] Optimize Your Logistics: Give Your Stockroom A Makeover
    Stephan Reed is the digital marketing partner for Hudson Bearings, an international bearing manufacturer located in Columbus, Ohio. Optimize Your Logistics: Give Your Stockroom A Makeover By Stephan Reed. If you’re really busy coping with new orders coming in every day, it can often mean that your stockroom takes a backseat when it comes to giving it an overhaul and a makeover. Finding The Right Storage Solution. Make The Most of Vertical Space. Eliminate Wasted Floor Space. Stock Clearance. Consider The Temperature.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, SEPTEMBER 20, 2016
    [Marketing] New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales
    Marketing out-of-stock products or inaccurate local prices can lead to a bad customer experience and wasted impressions. Finally, Facebook provided more details on its new store visits optimization option, saying that it will be made available to all advertisers over the next month, and adding that eligibility criteria include store size and location: We’re also introducing our first marketing objective built specifically for advertisers to drive more people to their stores or business locations. For example, U.S.
  • SPIN SUCKS  |  TUESDAY, SEPTEMBER 20, 2016
    [Marketing] Let Qualitative Research Guide Your PR Programs
    Related Stories Eight Tips for Successful eCommerce Email Marketing Angst Ridden Squirrel Dominates The Psychology of Marketing: Nine Tools You Need. Some PR experts tend to think of the qualitative method of research as unreliable due to the fact that the information is presented in words (scripts, audio and video recording of the interviews) rather than numbers. The secret? The more information you obtain from the research, the better your results! Here’s a guide to qualitative research. The post Let Qualitative Research Guide Your PR Programs appeared first on Spin Sucks.
  • SIMPLY MEASURED  |  TUESDAY, SEPTEMBER 20, 2016
    [Marketing] What Makes BMW the Most Engaging Car Brand on Instagram?
    billion photos/videos liked daily, making it one the most popular social media marketing platforms in the world. Instagram has over 500 million monthly active users and gets over 3.5 Source: Simply Measured. When it comes to mentions of car brands on Instagram, according to the Auto Insurance Center , BMW wins hands down. Source: Auto Insurance Center. The brand has a huge lead over its competitors in terms of  number of posts on Instagram — more that 260k over the next most mentioned brand on Instagram, which is Jeep. BMW is also the  most used branded hashtag on Instagram.
  • MELTWATER  |  TUESDAY, SEPTEMBER 20, 2016
    [Marketing] B2C Marketing Best Practices with Influencers
    When it comes to B2C Marketing, consumers own the conversation—and they’re adding to it at… Read More.
  • PROBLOGGER  |  TUESDAY, SEPTEMBER 20, 2016
    [Marketing] How To Monetize Your Blog By Repurposing Content
    didn’t make a lot of money initially, but sales for my Social Media Bootcamp (online training program) kept growing as I got better at marketing it and more people started referring it to others. I was excited that I had something I could sell online, without having to create any new content, and that people were readily paying for. You have to select the right content, package it up, set up payment and support systems, and market it to your audience. This is a guest contribution from Natalie Sisson of Suitcase Entrepreneur. So let me tell you a little secret. Let me show you how.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, SEPTEMBER 20, 2016
    [Marketing] The Real Deal with Ad Blockers
    Customer Experience Social Advertising Social Media Tools Ad Blocker Ad Blocker Plus Ad Blockers Ad Blocking Ad Blocking Platforms Ads Ads being blocked Ads on Social Ads on Social Media Blocking Ads Blocking Ads on Social Blocking Advertisements Consumer Instights Digital Advertising how to block ads Social Media Ads Social Media Advertising Social Media Marketing top ad blockers What are ad blockersHow do we make them disappear? What are the consequences of making them disappear? How does this affect brand strategy? Why Ad Blockers? Who is Using Ad Blockers? We’d love to help!
  • SPROUT SOCIAL  |  TUESDAY, SEPTEMBER 20, 2016
    [Marketing] Brooke B. Sellas From B-Squared Media on Starting a Social Media Agency
    Brooke is a marketing and social media consultant, and an adjunct for consumer behavior at CUNY. What is your marketing strategy? We started with “done-for-you” social because I knew, from my previous marketing experience, that clients often said things like, “I don’t want to learn how to manage social. I don’t have time for that—I just want to hand it off to someone and have them do it.” So I knew that this was a pain point. Lately the big boom for us has been partnering with a lot of marketing agencies who offer agency work but not social agency work. Brooke B.
  • KIKOLANI  |  TUESDAY, SEPTEMBER 20, 2016
    [Marketing] 6 INSANELY Useful Tools to Take Your Blog to the Next Level
    As a small business owner, I can understand that not many can afford this or have this in their marketing budget. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. Never Run Out of Blog Post Ideas: 25 Content Marketing Resources. Want to take your blog the level? While I understand ‘next level’ can be subjective to each blogger’s journey, I’ll share tools that can help you achieve more: Traffic. Social Media shares. Subscribers. Sales. What do I know about this topic? It’s been quite the ride. That blog has been featured on.
  • BUFFER SOCIAL  |  TUESDAY, SEPTEMBER 20, 2016
    [Marketing] We Didn’t Know How to Promote a Podcast. So Here’s All We Learned
    This strategy has roots in content marketing where there’s often a reciprocal effect when you mention a business in a blog post. Before we launched our Buffer podcast , so much of our time and energy (99.9% of it, I’d wager!) was spent getting the sounds and feel just right. We did all the podcast things we were supposed to do in order to make a really great podcast — the interviews, the mixing, the uploading — and now that the time had come to press publish … … we needed a plan to promote the podcast. How do people promote podcasts? Images. Links.
  • SPROUT SOCIAL  |  TUESDAY, SEPTEMBER 20, 2016
    [Marketing] How to Create Effective Facebook Lead Generation Ads
    What if there was a powerful way to boost your Facebook marketing efforts? Lead generation is a marketing process where you capture interest in your products and services. With online marketing, that attraction is likely due to your social media profiles and the content you put out. From here you can choose your marketing objective which in this case is lead generation. Facebook advertising is often a very cost-effective way to market. Use in Combination With Inbound Marketing. An effective marketing strategy uses a combination of tactics.
  • SPROUT SOCIAL  |  MONDAY, SEPTEMBER 19, 2016
    [Marketing] Say More With Your 140: Twitter’s Character Count Changes Live in Sprout
    Marketers and publishers know that expressing yourself within a confined word count is challenging. And, as the social communication landscape has evolved, many brands have turned to multimedia content—like GIFs and images—to express emotion, add personality and engage with their audiences. For the past decade, Twitter’s 140 character limit has challenged brands and people to communicate and express themselves in new, creative ways. Today, Twitter updated its platform to allow users to take advantage of additional characters when engaging with followers and publishing media.
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Marketing] Emotion Drives the Bottom Line – @KevinBrandall Discusses #SocialEmployee Advocacy with @WhartonFoA on Marketing Matters
    Is social employee advocacy good for your brand? look at current data certainly indicates it is. Consumers engage with employee-generated content at a much higher rate than they do branded content. People trust everyday employees more than they trust a company’s executives. Heck, even employees enjoy advocacy programs, which they say helps them “feel […
  • IGNITE SOCIAL MEDIA  |  MONDAY, SEPTEMBER 19, 2016
    [Marketing] How To Use Consumer Insights For Product Inspiration and Development
    The tried and true marketing and product development standard is doing consumer insight surveys. This has direct implications for market forecasting and predictions since search queries are a microscope of what is in the general population’s hearts and minds. Part of that is because social media is the preferred customer care channel before website/live chat, email, and even the 1-800 customer service line [see chart below]. A way to use that customer feedback as consumer insight is treating it as a continuation of market testing a product. Surveys. Social Media Engagement.
  • SPIN SUCKS  |  MONDAY, SEPTEMBER 19, 2016
    [Marketing] A Look at How Three Brands Are Driving Social Engagement
    Related Stories Seven Brutal Truths About Digital Marketing Trends Social Media Calls-to-Action that Connect You to Consumers How NOT to Build a Following on Social Media. Did you know Facebook is capturing over 90 percent of all social media shares? It's time to dust off your social media strategy and see how you can increase social engagement. Here is what Fractl and Buzzsumo research found. The post A Look at How Three Brands Are Driving Social Engagement appeared first on Spin Sucks.
  • BUFFER SOCIAL  |  MONDAY, SEPTEMBER 19, 2016
    [Marketing] Longer Tweets Are Coming: All You Need to Know About Twitter’s 140 Character Update
    For marketers, this means more opportunity to include stunning visuals, videos, product demos, and more within our tweets. News and Trends Social Media MarketingTwitter is about to make a big change to the way tweets work. From today, it’s reported that Twitter is cutting back on what types of content will use up its 140-character limit. It’s expected that @names in replies, media attachments (like photos, GIFs, videos, and polls) and quoted Tweets will no longer be counted against the valuable 140 characters that make up a tweet. What’s changing? ” 4.
  • IGNITE SOCIAL MEDIA  |  MONDAY, SEPTEMBER 19, 2016
    [Marketing] Snapchat Gets More Real with Ad Targeting and New Updates to Instagram Stories | Social You Should Know
    Social Media Trends #SYSK ignite social media Instagram Stories Instagram Stories New Features Instagram Stories Updates Longer Character Count Longer Character Limit Longer Twitter Character Limit Longer Twitter Count New Features on Instagram Stories New Instagram Stories New Targeting on Snapchat Snapchat Ad Targeting Snapchat Ad Targeting Updates Snapchat Ads snapchat advertising social media marketing news social media news Social You Should Know Twitter character count Twitter character limit Twitter News Twitter updates Updates to Instagram StoriesTwitter Allows for Longer Tweets.
  • SPROUT SOCIAL  |  MONDAY, SEPTEMBER 19, 2016
    [Marketing] Social Media Outreach for Beginners
    Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Is it ok to reach out to people from your brand’s social media accounts, or should you have someone from your marketing team handle social media outreach? A lot of brands put social media outreach in the hands of their social media or community manager. Explain who you are and what you do:  If you’re a marketing specialist for an accounting firm, your bio should state that. This is where most marketers go wrong. What is Social Media Outreach? It’s spam.
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Marketing] First Ever FDU #ContentMarketing Seminar – Register Now #NJ #Content
    Content Marketing is the Future of Marketing. Content Marketing Education Marketing Small Business Social Media Marketing Workshops & TrainingJoin us for a Fairleigh Dickinson University (FDU) seminar in #NJ on Oct. 27, 2016 There’s a lot of different ways to craft good content. Many organizations have legions of skilled bloggers among their ranks. Others know just how to navigate Twitter’s system of hashtags and mentions to […].
  • SOCIALFISH  |  MONDAY, SEPTEMBER 19, 2016
    [Marketing] Treat Digital Like Real Property
    New windows cost a lot, but they’ll save you money on your energy bills. A new kitchen will bring you enjoyment after the upgrade, as well as increase the market value of the house when it’s time to sell. Your website, e-commerce platform, blog, social media channels, and email marketing system are all types of digital properties. Kind of like a bunch of houses not connected by roads or sidewalks, lack energy-efficient windows and doors, have only one outlet per room, and are called “tear downs” when they go on the market. —— I am planning to sell a house soon.
  • SOCIALMEDIA.BIZ  |  MONDAY, SEPTEMBER 19, 2016
    [Marketing] 10 rules of branding for your startup or small biz
    Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. L ast month I attended one of the most eye-opening startup marketing/growth hacking talks I’ve seen in years, so I wanted to share some highlights for you in a short multi-part series. (I used to do this a lot more often before launching a startup !). Featured articles JD Lasica Social marketing StartupVincent Dignan at his “Growth Hack Your Sales” workshop in San Francisco (photo by JD Lasica).
  • PAM MOORE  |  SUNDAY, SEPTEMBER 18, 2016
    [Marketing] Want a Career in Social Media and Digital Marketing? Know These 3 Things First!
    Are you a digital or social marketer wanting to progress in your business and marketing career? If business leaders really want to ignite business results using digital and social marketing, they must do more than hire a social media intern who knows how to get new followers on Instagram, post to Snapchat and do a live video stream on Facebook. Before you even think about how you are going to tweet, snap, live video stream or tell stories on Instagram, you better nail the business goals and have more than a 101 level understanding of business and marketing. iTunes.
  • SOCIAL SELLING MASTERS  |  SUNDAY, SEPTEMBER 18, 2016
    [Marketing] The Importance of Lead Validation
    That ideal system would involve separating sales conversions from non-sales conversions; which in Internet marketing is called lead validation. Lead validation is also great for marketing and sales alignment. By having the marketing team validate leads, the sales team will be able to invest most of their time moving prospects further down the funnel. On the marketing end of spectrum, they will know the marketing channel for every sales lead. The best way to combat this issue is to set up a system to measure just how effective your lead generation has been.
  • BUFFER SOCIAL  |  SUNDAY, SEPTEMBER 18, 2016
    [Marketing] What Is User Generated Content and Why Are Top Brands Doubling Down Now? [SSM004]
    It takes the old-school marketing approach of “brand to consumer” and turns it into a way for your audience to connect one-on-one with each other through shared content. Dom Garrett – marketer at BTC Revolutions (one of Inc.’s huge thank you to Dom for packing this episode with amazing insights and takeaways for social media managers and marketers looking for great ways to develop a user generated content strategy. Why we use the word “influencer” in marketing today and why it’s important. Google Play. Stitcher. Sound Cloud.
  • TWIST IMAGE  |  SUNDAY, SEPTEMBER 18, 2016
    [Marketing] Do The Pivot With Jenny Blake - This Week's Six Pixels Of Separation Podcast
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing podcast. Episode #532 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Jenny Blake had it all. She lived in the Silicon Valley and had an amazing opportunity to work at Google  (where she spent five years doing training, coaching and career development). She did that. It wasn't fulfilling enough for her, so she moved to New York and started working as a speaker, business strategist, executive coach. audio.
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 16, 2016
    [Marketing] A Journey Or A Destination?
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. alanwatts brand brandsavant businessblog creativity culture davidlindberg digitalmarketing digitalmarketingagency digitalmarketingblog jwalterthompson jwt life marketing marketingblog mirum mirumagency mirumagencyblog mirumblog mitchjoel motivation tomwebster vimeo  wppIs your life a journey or a destination? Alan Watts - Why Your Life Is Not A Journey. Alan Watts - Why Your Life Is Not A Journey from David Lindberg on Vimeo. brand. brand savant. creativity.
  • SPROUT SOCIAL  |  FRIDAY, SEPTEMBER 16, 2016
    [Marketing] #SproutChat Recap: How to Market to a Niche Audience
    Marketing a niche product or targeting a very specific demographic can be daunting. At some point in their career, almost every marketer has had to communicate a message to a focused subset. It’s not always easy to identify a niche audience and engage with them on social. But the sooner you figure out where these folks are hanging out, the more successful you’ll be in the long run. This week at #SproutChat  we discussed best practices and tactics around impacting a niche audience. Incorporate Unique Social Networks Into Your Strategy. Not sure where to start? —
  • IGNITE SOCIAL MEDIA  |  FRIDAY, SEPTEMBER 16, 2016
    [Marketing] 5 Brands to Learn from on Snapchat
    At Warby Parker, Snapchat is used for various marketing initiatives. This not only showed how to effectively market on a holiday, but also how you can use Snapchat filters to build brand awareness. Content Creation Snapchat Marketing Social Media Examples Best Brands on Snapchat Best Snapchats Branded Snapchats brands on snapchat Great Snapchats ignite social media Lessons on Snapchat snapchat snapchat marketing snapchat success Social Media Marketing Top Snapchat AccountsSnapchat, I’m sure you’ve heard about it. Warby Parker @warbyparker. GrubHub @grubhub.
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