[Marketing] How do you Measure Success?
    This makes complete sense and yet runs counter to the quote, but is a perfect segue’ into how we all measure success in digital and social marketing. Two questions that I always ask of every friend or client who either wants to get themselves or their company in to the digital game, whether it’s social media, mobile marketing, web design, search engine optimization or otherwise: What do you want to do and why do you want to do it? content strategy digital marketing Marketing strategy success 'I save way more than I need to. It simply said: How do you measure success?
    [Marketing] Rick Ridgeway, VP of Environmental Initiatives at Patagonia on Strategic Brand Storytelling
    During his time at Patagonia, he has implemented vanguard environmental and sustainability initiatives including Freedom to Roam, Common Threads, and the Footprint Chronicles that have quite literally reinvented the way brands market themselves and hold themselves accountable to their own sustainability standards. If you would like to work with Rick and other global marketing leaders to build your social marketing plan for 2015, register now. The summit is only one week away and there are less than 10 spots left as the event is limited to 150 elite marketers.
    [Marketing] 11 Elements of a Winning Content Strategy
    'The traditional methods of marketing like radio, TV, billboards and print media require huge monetary investment. Consequently businesses are unable to garner the intended benefits even after investing in so much money and effort into their marketing campaigns. Content marketing is such an enterprising platform that requires very less budgetary investment, but is far more beneficial. What is content marketing? Content marketing is about creating useful, engaging content on a consistent basis and disseminating it on various online marketing channels.
    [Marketing] Why Every Successful Content Marketing Strategy Needs a Secret
    For example, it’s difficult to succeed in the fitness market unless you have a proven way to lose weight. Both concepts are essential for successfully promoting your business with content marketing. ” Or in the case of content marketing… “What valuable information is nobody sharing?” Value Proposition: Tightly integrated content marketing software. Each of these businesses are incredibly sharp content marketers. This answer should be the focus of your content marketing plan. You need to discover your Niche   Secret. Onnit. Ragnar.
    [Marketing] Applying Anthropology Concepts to Business Models
    When marketers understand this relationship more fully, they will better be able to capitalize on it. This field of study can be particularly helpful to businesses as they are trying to develop marketing plans. This effect can be seen in marketers who successfully incorporate social media influencers and advocates as part of their overall strategy. In a realm that is slowly gaining critical business acceptance, Denny and Sunderland have provided what is probably the definitive guidebook that will be studied by generations of upcoming business executives and marketers.
    [Marketing] What we can learn from kids going back to school
    Marketing Tips business challenges business self improvement customer retention 'My grandkids went back to school last month, and after having a very active summer, I asked them if they were looking forward to going back to school. They both agreed that they were, and when I asked why, some of the answers surprised me. expected to hear that they were looking forward to seeing old friends that they had not stayed in touch with over the summer. They were a bit apprehensive about meeting their new teachers and what the next grade had in store for them.
    [Marketing] How cause marketing can be smart marketing
    'In the last 20 years, the term “cause marketing” came onto the horizon. When anyone talks about cause marketing, one of the examples they use is Avon and their commitment to fight breast cancer. As you work on your 2015 marketing plan – I challenge you to weave in a cause marketing effort. There’s There’s nothing that says marketing can’t also make the world a better place. The post How cause marketing can be smart marketing appeared first on Drew's Marketing Minute. Perhaps that’s true. But it’s also very small.
    [Marketing] 4 Email Plugins That Will Grow Your List Today
    » Email content marketing conversion rates email marketing email marketing tools grow your email list hellobar how to boost conversion rates kingsumo luke guy optin forms sumome wordpress plugins 'As a blogger, I understood that the email list was important to build, but without the proper tools it was impossible. Plugins will either help you succeed or destroy your image among your readers. So, I began to search for those plugins. The plugins I came across were either outdated, horrible looking, or buggy. All that. Read the whole entry.
    [Marketing] Are Website Builder Sites Really Less Expensive?
    Marketing Small Business 'There are still a majority of small business that don’t have a website of their own. No, using Facebook as your only web presence doesn’t count as having a website – the page belongs to Facebook, so you’re on rented space. Thankfully for some, there are a plethora of website builders that make it affordable (cost) and easy (time) to at least get started by putting together a quick website for your business. But are these sites really less expensive than completely owning your own space? Soon a more dynamic site is desired.
    [Marketing] Outsourcing Medical Package Testing
    Business & Marketing medical package medical packaging medical packaging testing 'The design of medical packaging can be difficult, but equally difficult is the testing that needs to be done to insure quality, safety and adherence to government regulations. If your firm has a good design team, it is often best to have the packaging tested by professionals outside of your company. There are several critical tests that need to be done, and it is more efficient to have this testing done by those with the skill and experience to do the job properly. Seal Testing. Leak Detection Testing.
    [Marketing] Top Tips For Packaging Your Goods
    You will probably then focus on your web design and marketing, to make sure that people can find out about it and get the information they need and on your profit margins and manufacturing process. Business & Marketing Uncategorized Marketing packaging packaging tips 'If you sell and deliver products in any way, then you may be forgiven for thinking that packaging isn’t the most important aspect of all. As long as it gets there, who cares how it’s wrapped right? Well actually this is a terribly way to think about your business. Branding. Extras. Sturdiness.
    [Marketing] How Marketers Can Get Back to Modern Marketing
    Marketers Go Back to School, Too. Today, however, I want to talk about “back to school” from the perspective of marketers. » Digital Marketing back to school digital marketing ebook marketing case study marketing research modern marketing Oracle 'Not long ago, Eric Swayne wrote a piece entitled Back to School 2014: A Social AND Shopping Occasion. His post looked at the whole “back to school” process and mindset from a retail perspective. Read the whole entry.
    [Marketing] What Your CMO Thinks of Your Content Marketing
    'When a CMO on stage at Content Marketing World’s 2014 conference admitted they had “never heard of content marketing”—in a room filled with the country’s best and brightest content marketers—there was an audible gasp. This was, of course, only one soundbite from the panel, “What Your CMO Thinks of Your Content Marketing,” but this particular CMO’s revelation and the additional discussion by two other CMOs, made the session incredibly eye-opening. . Content Marketing Doesn’t Stand Alone. Content Marketing Should Be Balanced. Metrics Matter.
    [Marketing] Your Business Story is Marketing
    The question is how much attention does your business dedicate to what is arguably its most powerful marketing? The truth has a way of shining through, and that’s especially relevant for business marketing. Given that they were our ambassadors, that makes it marketing too. Media that helps customers after the sale is valuable marketing. The name of the platform is Rainmaker , and it promises to revolutionize Internet marketing for entrepreneurs. One of the Rainmaker slogans is: “Media not marketing.” Tell a True Story. Curate and Archive Your Stories.
    [Marketing] Social Review Sites: How to Navigate Them
    'Social review sites and social media sites where people can leave reviews (two different entities, though they certainly do sound similar) are huge players in the marketing and sales arena as of late. Positive reviews are the new word of mouth marketing. Sites like Urbanspoon, Yelp, and TripAdvisor offer users the opportunity to review everything from restaurants to hotels to doctors and more. Then there’s Facebook and Twitter, where people can review businesses right on their own page. Like it or not, these reviews can make or break a business , new or old. Photo Source).
    [Marketing] Show 505 – Build a Brand That Reflects You
    How to keep developing a brand to build a brand that excites you and the market. 'Do you find yourself working on or in a business without feeling the true passion for it? Do you struggle to understand how to build a business and build a brand that reflects the true you rather than your skill set? Today I am joined by Andy Hayes founded PlumDeluxe , a website that helps you create moments that matter. The listener of the week is Karen Burnham , chosen from all the people who have shared this post or left a review on iTunes. How to build a brand that reflects you.
    [Marketing] FOW Community Update!
    We are now going to significantly kick up our marketing and efforts to let more people in the world know about the FOW Community! 'It’s been a few weeks now since we first launched the FOW Community to a very small and select group of members. We learned a lot through our initial (albeit quiet) launch and are getting ready to kick things up a bit. The goal of the community is to prepare organizations for the future of work by giving them access to valuable resources and a valuable network of some of the world’s most forward thinking and progressive companies around the world.
  • T2 SOCIAL  |  SUNDAY, SEPTEMBER 28, 2014
    [Marketing] 5 of Your Marketing Questions Answered
    'These are a few of your marketing questions that we answered in our Q&A with t2 video segments! We regularly review your marketing questions – either sent in over LinkedIn, Twitter, other networks or asked at a conference where we are present – and put together Q&A with t2 segments where we answer them. These are just a few of the videos that we’ve shared answering your marketing questions! The post 5 of Your Marketing Questions Answered appeared first on t2 Marketing International. What exactly is a Social Client Persona?
    [Marketing] It’s been 2 Years Since I’ve Seen A Blog Training Program This Good
    Understand what makes YOUR blog unique (and therefore marketable), and create the framework for a powerful platform that gets results. Presentation is Everything – Uncover the three visual areas every blogger must focus on in order to be successful and learn not only why Pinterest is the most powerful marketing tool ever created, and how to harness that power through creating the Perfect Pin™. 'It has been almost two years since I’ve found training for bloggers that I’ve considered good enough to promote as an affiliate. The Short Story. Check it out here. The Longer Story.
    [Marketing] The State Of Business, Brands And Marketing With Tom Peters
    My level of respect for his thinking about business, marketing, and branding grows with every tweet, blog post, article and book that he writes. digital marketing. marketing podcast. 'Episode #429 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. love Tom Peters. I''ve declared it before and it''s true. So, this is a total fanboy moment for me. couple of weeks ago, I decided that I wanted to up the quality of conversation on this podcast. decided to make a list. Tom Peters was at the top. He responded almost right away. brand.
    [Marketing] 7 Powerful Tips for a Winning Twitter Sales Strategy
    Users should be able to rely on your account alone to learn about the hottest news in your niche, solutions to the most common problems of your target market, innovations and industry hacks, and top quality content. Use Twitter for SMS Marketing. If you follow this strategy consistently, you can convert Twitter into a high value sales channel and your paid customers into loyal word of mouth marketers. Jawad Khan  s a   freelance writer   and professional blogger with a keen interest in content marketing, blogging and wordpress. You might be one of them. Here’s how.
    [Marketing] How to Craft the Perfect Social Media Strategy by Taking Things Day-to-Day
    Social media is undeniably an important part of digital marketing. Due to the widespread availability and accessibility of information via the Internet, the online market and accompanying public opinion moves much more quickly than in the real world. Keep Afloat in the Stream of Social Media Posting daily is important for increasing your brand’s image and effectively spreading marketing initiatives. Optimizing your social media usage is important in the age of digital marketing and high mobile app usage. 'Written by Russel Cooke. Consider leaving a comment!
    [Marketing] Marriott Hotels Launches A Virtual Reality Travel Experience
    To create a virtual travel experience that truly feels like “being there,” Marriott Hotels turned to its partners, video effects and creative content studio Framestore and experiential marketing agency Relevent, to pioneer several new virtual reality innovations. Marriott Hotels is pioneering the use of innovative technologies that will transform the guest experience to heights unseen in the current reality experience in unprecedented ways,” said Michael Dail, vice president, Marriott Hotels Brand Marketing. this fall. About Marriott Hotels?? Featured Socialnomics
    [Marketing] How Cultural Marketing Is Different from Consumer Insights
    'Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. However, this kind of marketing, taken by itself, can offer an incomplete picture of consumer behavior. By paying attention to these cultural insights, marketers can get ahead of the curve and offer messages that anticipate changing consumer attitudes rather than simply responding the present needs and wants of consumers. The ability to anticipate future consumer behavior can give marketers a serious competitive advantage in today's marketplace. Consumer Insights.
    [Marketing] How Social Media can Drive Traffic and Sales?
    Think of it in terms of a traditional marketing funnel, where the top of the funnel represents the masses you attempt to reach out to and the bottom represents the amount of people you actually succeed in converting into clients. One of the most important things to remember when you’re implementing a social media marketing campaign is to make sure that your objectives are measurable. Marketing Social Media 'Guest Post from  Trendii. Essentially, social media is the new word of mouth, which makes it a huge asset to companies that know how to effectively use it.
    [Marketing] Micro-Business Economy: The Future of Social Media for Employers
    Get Weekly Marketing Updates. In the automobile industry, marketing brings in leads that are shared among the sales teams. In an earlier episode of This Old New Business , John Jantsch, author of Ducttape Selling: Think Like a Marketer – Sell Like a Superstar shared this: “ The one thing that any salesperson can do to help their customer is assuming responsibility for building digital marketing assets. You don’t need to be technology savvy or have a marketing degree to be successful with social media. 'Listen to the Episode Below (00:39:07).
    [Marketing] “’Native Advertising’ as a Term is Crap”
    'It was early on Wednesday morning, and Content Marketing World wasn''t quite buzzing yet. The panel had some heavy-hitters, and I couldn''t wait to hear their perspective on the term and practice that we, as content marketers, have been buzz-wording all year. Native advertising’ as a term is crap,” said Stacy Martinet, Chief Marketing Officer of Mashable. The panel went on to say that last year, ‘content marketing’ was the previous year’s ‘social media,'' and that this year, ‘native advertising’ is last year''s ‘content marketing.'' My heart sank.
    [Marketing] Be Like Apple
    watched this conversation while thinking about corporate culture, how to adapt in an ever-evolving times, how is marketing still relevant, and what it takes for a company like that to "win"? 'Don''t be like Apple. Apple is always the worst case study to demonstrate anything to any other business. Apple is always the best case study to demonstrate anything to any other business. You could say that Apple is an anomaly. You could also say that Apple is an inspiration and aspiration for all businesses. Apple to me is like any global rock star. Apple is like that. apple. brand.
    [Marketing] What Is Your Media Really Trying To Do?
    It is also - without question - one of the main reasons that marketers within the organization are most often perceived as a cost center above all else in the c-suite. On the other hand, you have brilliant minds like Peter Drucker , one of the forefathers of business consulting, who once said, "The business enterprise has two-and only two-basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." email marketing. marketer.
    [Marketing] Video: How Atomic Reach 2.0 Creates the Perfect Content for Bloggers and Marketers
    'Back in October of last year, I took a look at new Toronto-based startup Atomic Reach, and their approach to content marketing. Creates the Perfect Content for Bloggers and Marketers originally appeared on Danny Brown - there's more to life than social media - all rights reserved. Insights Recommended Viewing atomic reach content marketing What interested me about the company was how they were looking to help content creators produce the kind of content that attracted not only traffic and social shares, but the right audience for the content creator’s goal.
    [Marketing] 18 Things About Facebook Rankings To Remember
    Social media marketing is a constantly fluctuating adventure, isn’t it? It’s challenging, but meeting that challenge is what marketing is all about. 'Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Now, not so much. Chris Crum has put together Everything Facebook Has Said Over The Past Year About News Feed Ranking  on WebProNews. He has 18 points from their series of “News Feed FYI” announcements since August of 2013. So, there it is.
    [Marketing] Market update: hello to Ello, goodbye to Facebook?
    The dearth of coverage about new social media is probably contributing to the huge amount of hype as well; after a surfeit of new platforms the market has gone quiet and that makes Ello seem fresh and exciting. Facebook has been listed on the US stock market for a little over two years, out of its ten-year lifespan. After six months on the market, Facebook had shed 50% of its value: despite reporting ever-increasing user uptake and engagement. The markets responded accordingly, Facebook shares leapt 30% in a day and were up 100% before the year was out. in a day.
    [Marketing] ICYMI – G+ sign-up changes, Mashable UK launches
    The FT reports on the rise of brand journalism and content marketing. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. The PRCA launched five video case studies looking at PR agencies of the future. Apple tops the annual cool list for brands , Google and Instagram are also in the top 20. In a sign of Google’s changing social strategy, new Gmail users no longer have to create a G+ account. Amazon launches Kindle Unlimited in the UK. icymi
    [Marketing] The Facebook Update Brands Need to Know About (and 3 Ways to Take Advantage of It)
    Another option for brands is to use Facebook videos to promote a longer version of a video being promoted through other marketing channels like television. As marketers test video lengths, video messages, and more, they’ll each discover what elicits the most engagement from fans by using the available metrics. 'Facebook is working to reward brands that produce videos that spark the interest of users and hold their attention. new announcement from the biggest social networking site in the world details the changes in how videos are ranked. Focus on Quality Over Quantity.
    [Marketing] Facebook is the New Google. That’s the bad news.
    Online marketers would watch their search listings hoping for a jump in rankings. 'I remember waiting for the Google Dance. Old school SEO experts know what I’m referring to. Years ago, Google would update its index once a month. The next day, forums would fill with the lucky and the damned, those who thought Google was awesome and others that swore it was Satan incarnate. Google still dances but it’s index changes are fine tuned and uneventful. Now we watch Facebook like shy geeks at prom. Last week, Facebook changed its Newsfeed algorithm again. doubt it but ok. Adsense and Adwords).
    [Marketing] The Most Useful Promotional Products in a B2B Environment
    Telephone, Email, Social Media, Website, SEO, Marketing Campaigns and Advertising, phew that is a long list. Promotional products are here to stay and the industry is a highly dynamic and innovative one, bringing more products to market that will catch your audience at just the right moment. Author Bio:  Lisa Worland is Creative Director at PA Promotions , she has a passion for content and marketing. Marketing 'Guest Post by Lisa Worland 83 per cent of business people use free branded pens at work. When you think about business communications what do you think about?
    [Marketing] Social Media is Not Your Problem
    » Social Pros Podcast brand advocacy brand management content creation content marketing digital marketing social media Social Media Marketing Social Pros 'Tweetable Moments It doesn’t matter what department you’re in. You’re the company. unmarketing Tweet This. Turning Tables. “Unselling is not about not selling.” ” That’s a lot of negatives in one sentence. But Scott’s “unselling” concept is about looking at the lead-up to the sale rather than the sale itself, thereby creating clients for life.
    [Marketing] LinkedIn Profile Tips for Those Who Want to be Professionals
    — LinkedIn Marketing (@LinkedInMktg) September 5, 2014. Linkedin b2b marketing linkedin marketing social media marketing twitter followers 'There are a number of social media mistakes that you can make on the other, more ‘social’ and informal platforms. LinkedIn mistakes are a bit more subtle as anyone can tell you that it requires a bit more of a refined approach. This is business social, not Facebook social. If you want some LinkedIn profile tips that will help you create a perfect page for B2B leads, read on and I’ll cover 6 important points.
    [Marketing] 5 Tips for Selecting the Right Employees
    Business & Marketing right employee selecting right employee 'As a business owner, you make a lot of decisions every day. However, few decisions are as important as choosing which employees to hire. The employees you select will likely make or break your business. Excellent employees will make your life easier and help your business thrive while sub-par employees can exhaust your patience and your resources. Have a Clear About Your Ideal Candidate. Before you hire your next employee, it pays to spend time researching the type of employee you really need. Go Beyond the Resumes.
    [Marketing] 9 Data-Driven Blog Writing Tips
    'Did you know that  only 20%  of today’s chief marketing officers believe their staff are ROI-driven? Check out our fluff-free list of proven blog writing tips to increase the impact of your content marketing: 1. Terrible marketers convey their thoughts. Better marketers use data to back up their claims. Instead of saying “9 out of 10 marketers see improvement from these blog writing tips,” try “9 out of 10 of your competitors are seeing actionable improvements from these tips!” Humanize Your Data. ” 2. Suspense and Mystery.
    [Marketing] Blogs Still Trump Streams for Longform Content With a Long Shelf Life
    Like in the TV world , where one now has hundreds of specialized channels catering to every interest, which has dramatically impacted traditional network market share, the Internet has many more content outlets to choose from, for practically anything you want. My good friend and colleague on the +Google Analytics team, +Adam Singer , recently took on the disappearing blogs topic in a column for ClickZ , responding to a Marketing Land post on declining blog use for the first time in seven years. See from 2007: Are Leading Bloggers Getting Blog Fatigue? Yet few people noticed.
    [Marketing] Being Social in the Drive for Auto Insurance
    'Social media is just as much informative as it is social, which is exactly why auto insurance companies are steering toward social avenues when it comes to marketing. Whether it’s updating social audiences on car insurance basics or offering up advice on safe driving habits, social media is the place to go for all-things auto insurance. If you’re looking to revamp your car insurance, here are just a few ways socially savvy insurance companies can help: Getting Social with Insurance. So, what should you look for in a social auto insurance company? Rates on the Go.
    [Marketing] Benefits of Social Media
    This would be in regards to the diverse ways in which businesses can tap the power of social media in order to upsurge their sales, directly reach their target audience or consumers, and minimize their marketing costs. Social commerce, social search, online word of mouth, mobile apps, as well as the influence of peer-groups are jointly making the traditional marketing strategies archaic. 'Logically, every entrepreneur or any other business/economics minded person across the globe would develop the urge to know and/or understand the impacts of social media on humans’ daily lives.
    [Marketing] Be inspired! 12 snappy blog and headline ideas that get readers to CLICK
    Are you missing this important part of the marketing puzzle? (+ script to steal!). Social Media & Online Marketing blogging and content marketing blogging for business online marketing tools small business marketing Social Media and Internet Marketing social media for business 'Ever have trouble coming up with blog post ideas and headlines that actually tempt people to click and read? snappy headline is the very first step to getting visitors to your website to read your carefully crafts words. It works the same way as headlines in magazines.
    [Marketing] Blogger Burnout
    don''t do it because some other president at some other marketing agency is doing it. wonder what Chief Marketers Officers would think about being happy with content that is transient? Being successful in social media, content marketing and/or publishing will be, mostly, predicated on a true desire to create. chief marketing officer. content marketing. marketing agency. 'It''s not just blogs. There''s burnout at every social media turn. Maybe not on the consumption side, but on the creation/publishing side. Fatigue always sets in. What gives? write.
    [Marketing] Don’t Commit these Huge Faux Pas on Social Media
    He refers to the madness you see on stock markets as people trade mindlessly; it’s not too different from gambling. Even seasoned marketers and savvy business owners just don’t get it. Email marketing could be it! Econsultancy’s Email Marketing Industry Census makes a good case: Revenue from email alone has increased 28% in a single year from 2013 to 2014 for companies in the survey. Social media isn’t everything; it’s a part of digital marketing mix. Most people (especially marketers and business owners) are in love with social media. hours. hours.
    [Marketing] How to Cross the Visual Content Canyon
    » Content Marketing big data content marketing how much visual content to use how to use visual content ian greenleigh instagram olapic visual content visual storytelling 'Remember when Big Data was a problem? Though its origins are somewhat murky , the phrase “Big Data” gained mainstream popularity as shorthand for a set of problems unique to extracting value from massive, complex data sets. Once an ecosystem of tools, research and best practices emerged to manage and make sense of this kind of data, the phrase gradually flipped from negative to positive in connotation.
    [Marketing] How To Use Natural Keywords In Your Blog
    Marketing is all about tribes when you think about it because we are seeking to connect with people who share the same interests. Your customers, the market demographic who uses your business products or services, are the people in your tribe. If  you are in a niche market, there’s vocabulary that they will use despite the fact those outside the tribe wouldn’t think of them. 'When someone tells me to “just act naturally”, it makes me feel self-conscious and awkward. The human brain is a funny thing. Talk To The People In Your Tribe.
    [Marketing] Don’t Be Frightened by Social Media
    Nowadays, marketing with social media can play a huge role in gaining sales and giving your business a jump-start on holiday shopping. Think of Halloween as the starting point to your total holiday sales and really go all out on your social media marketing campaigns for this spooky, frightening holiday. 'When any holiday rolls around, retailers start preparing weeks (or even months) in advance to promote their holiday-related products. Retailers big and small release and promote their Halloween costumes, candy, décor items, T-shirts and other promotional products.
    [Marketing] Social Media For Manufacturers
    Social media is a broad and sometimes intimidating part of marketing. Marketing Tips Social Marketing industrial manufacturers Rachel Kerstetter sagerock social media social media in manufacturing sonnhalter webcast webinar youtube 'Rachel Kerstetter, PR Engineer. Awhile back, we presented a webinar on social media for industrial manufacturers. Many in our clients’ industries wonder if social media is worth their time, and we typically say yes. To simplify it just a little, we focus on the four areas where we see manufacturers receiving the greatest value: YouTube.
    [Marketing] 5 tips for creating a company culture that connects with your sweet spot clients
    'An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. The post 5 tips for creating a company culture that connects with your sweet spot clients appeared first on Drew's Marketing Minute. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality and attract right fit prospects. It can also reinforce your current customers’ buying decision. Company culture doesn’t just happen. Celebrate it.
    [Marketing] Why I’ll Keep Growing My Private Link Network After Google’s “Crackdown”
    These new industries and niche opportunities are where I make a lot of money as an affiliate marketer. There’s an absolutely huge market for domains with high-PR, high trust flow and all the other metrics we look for. 'In early 2007 I fell asleep on a bus home from college. had a weird dream that I saw Jane Copland, Rebecca Kelley and Rand Fiskhin (all of SEOmoz at the time) sitting at the front of the bus. In the last 72 hours the SEO world has gone crazy about the news that PBN’s (Private Blog Networks) are being hit by Google. Or Barry at Search Engine Roundtable.
    [Marketing] Association Social Media: National Association of Home Builders (NAHB)
    The rate of innovation in platforms has slowed as the market has matured, and what innovation is occurring is happening at the margins (e.g., 'In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.  . ——————-.
    [Marketing] 5 Tips to Power Your Real-Time Marketing Efforts
    'At this year’s INBOUND and FutureM conference in Boston, Ekaterina Walter of Sprinklr delivered a real-time marketing talk that was one of the more buzzed about presentations. And for good reason – marketers understand the value of real-time marketing , yet many are still trying to set themselves up for success. As marketers look to launch or fine-tune their approach to real-time marketing, here are five tips and takeaways from Ekaterina’s presentation to propel your efforts. 1) Define. Read the whole entry. » Social Media Case Studies
    [Marketing] Signposts from big brands: How to rapidly build your company in 2015
    As a result, smarter marketers at big brands are making three key strategic shifts: 1. Purpose is driving profit: Whether it’s a B2B company like IBM talking about how a better world is being ‘ Made by IBM ,’ or a small fast-casual restaurant chain like Chipotle stealing market share by promoting ‘ Food with Integrity ,’ it is clear that Boomers, Millennials, and Gen Z prefer brands doing good. Meanwhile, Axe deodorant owned by Unilever (who also makes Dove with its ‘ Real Beauty ’ campaign), shifted its marketing away from objectifying women to ‘ Make love. Not war.’
    [Marketing] Why Socialising is NOT Social Marketing
    Being social is great, I love it BUT when it comes to business, when it comes to social marketing… being socially engaged with your customers to increase awareness and turn that brand awareness into a business transaction is what really matters … Mmm does that sound too business-like? We Social marketing without a goal of connection , without a goal of changing behaviour is not marketing. ” The post Why Socialising is NOT Social Marketing appeared first on The Engaging Brand. Social Media social marketing social media say NO. And here is why?
    [Marketing] Understanding B2B Online Reviews
    While mobile apps for the B2B market are admittedly less used than B2C industries, they provide a direct and open line of communication between you and your B2B clients or customers, while also allowing for customers to voice reviews and opinions. 'Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. Especially for those businesses who engage their audience or consumers through social media, online reviews can be fairly easy to acquire. How to Get Online Reviews from B2B Customers. Ask for Them. More like this.
    [Marketing] 3 Rules for Success from the Top 10 Marketers of 2014
    'As the amount of content produced online continues to grow at a rapid speed, content marketers are finding it harder and harder to stand out in an ocean of material that is all deemed to be valuable. The best way to learn how to break through the noise is to find which content marketers are successful at it and learn from their experiences, strategies, and mistakes. At GetCourse, we curated from the most influential websites, marketing blogs, Twitter, Facebook, and LinkedIn profiles to find a. Read the whole entry.
    [Marketing] What Are You Optimizing? Keywords vs Topics
    And my favorite part is always the discussions in the comments since you get a sense of what other marketers are doing. Those days are soon going to be legends told for the amusement of new marketers. In that sense, we need to be aware of what is happening with search algorithms since they affect our marketing efforts. Effective marketing will always be holistic because people are holistic. There are lots of numbers and charts for those who love numbers and charts, and a link to download the study with more numbers. Why The Topic Thing? What About Keywords?
    [Marketing] Is a cashless society finally on the cards?
    One brand with the potential to transform this market is Apple. This  coupled with an existing database of credit card details attached to iTunes, puts Apple in a strong position to quick start this market. 'Hype around mobile payments has existed for years, and several false starts have led most of us sceptics to believe that this hype is tantamount to nothing more than hot air. Developments in e-payments have demonstrated to customers the tangible value of adopting such digital innovations, paving the way for greater take up of mobile payments in the coming years.
    [Marketing] What Are You Doing With All Those Email Leads You’re Getting?
    By using an email marketing tool, you can build silos by market or by where they are in the buying cycle so you can tailor messaging to each. Ask questions - when sending out the initial request, give them options of things that might interest them, i.e., markets, product or applications that they would find useful. Monitor who’s reading them  - by using an email marketing tool, you can see who opened and read your message. If you like this post, you may want to read: Email Marketing: Is this the Best Way to Reach the Professional Tradesman?
    [Marketing] What Are You Doing With All Those Email Leads You’re Getting?
    By using an email marketing tool, you can build silos by market or by where they are in the buying cycle so you can tailor messaging to each. Ask questions - when sending out the initial request, give them options of things that might interest them, i.e., markets, product or applications that they would find useful. Monitor who’s reading them  - by using an email marketing tool, you can see who opened and read your message. If you like this post, you may want to read: Email Marketing: Is this the Best Way to Reach the Professional Tradesman?
    [Marketing] Twitter follows in Facebook’s footsteps with new plans for social e-commerce
    Although just a marketing stunt, Walkers’ Twitter experiment has demonstrated the potential e-commerce benefits to brands. 'Twitter is preparing to integrate micro-payments on its platform, which will in turn present new e-commerce opportunities for brands. Twitter is testing a ‘buy’ button , which will be located within tweets and will allow users to click on it to purchase the advertised product. Twitter’s move comes hot on the heels of Facebook’s ecommerce strategy, as the social network began testing its own ‘buy’ button in July.
    [Marketing] How to Run a Twitter Contest that Succeeds & Finds More Twitter Followers
    Social media is all about value added marketing. The problem with them is that you don’t get any actionable data points, such as email address for your email marketing, about the people who enter. Companies which are completely unrelated to you, see the Vancouver Whitecaps with a marketing agency below. MARKETING is a contest for people's ATTENTION! Twitter new twitter followers online marketing social media marketing twitter contest twitter followers twitter marketing twitter marketing strategy How to promote your Twitter contest.
    [Marketing] Introducing CPR: Cost-Per-Retention
    Next, look at how much you invested in  all  of your marketing and advertising initiatives. There are also other initiatives that might seem like your average marketing practice, but also contribute to cost-per-retention. Operating a newsletter or running email marketing initiatives is, in part, a way to drive conversions. It’s important to take a step back and evaluate how your marketing, customer service and client retention programs are helping drive additional revenues, because those reviews and studies don’t always take these kinds of issues into account.
    [Marketing] Purposeful Storytelling Now Table Stakes For Brands
    As the drivers of brand reputation expand beyond marketing to include supply chain, employee wellness and engagement, and the impact on both local communities and the planet at large, companies are on the hook to reframe their brand stories in terms of global stewardship for positive social change. Capitalizing on these cultural behaviors is becoming increasingly difficult as more and more brands come to market with a message of purpose. 'Originally published in CMO.com. It’s not enough to simply put a ribbon on a package or talk about sustainability in broad-sweeping terms.
    [Marketing] Zillowionnaires Common As Bay Area Property Prices Boom
    This summer, a home with an identical floorplan to our own went on sale, and spent less than two weeks on the market before a bid was accepted. 'While much of the world isn''t all that sympathetic to the concerns of a relatively well-off Bay Area population that is home to some of the most successful tech companies on the planet, there''s a clear and increasing separation of the exceptionally comfortable (read: rich) group, and those being squeezed by a higher cost of living that is rapidly outpacing any kind of increase in income. My proposed new term: Zillowionnaries.
    [Marketing] Why Your Blog Isn’t Growing and How to Make It A Success
    The former is common in the SEO industry, where online marketers who worked for agencies or themselves building and selling sites decide they want to finally share all their SEO knowledge with the masses. He is passionate about helping new and professional bloggers build sustainable online businesses via content and social marketing. 'This is a guest contribution from Gary Dek from  StartABlog123.com. If your blog is dependent on Google search engine rankings like most websites, you should know that one record month of traffic can easily be followed by a record low. Tepid.
    [Marketing] Use These Tools to Automate Your Social Media
    With social media platforms and marketing campaigns, no matter which tool you decide to use, it’s best to start slow. 'Social media has done wonders for many businesses. It’s helped them grow, allowed business owners to network and meet other like-minded individuals, expanded their knowledge and more. One thing’s for sure, though – it’s time consuming, and even more so if the social media campaign is super successful. Make the Effort to be Successful. Post Planner – Post Planner is a system designed for Facebook only. Other Options Available.
    [Marketing] The Last Mile: Local Marketing Strategies That Work
    That final segment of the marketing journey — the “last mile” before conversion — is pretty important because that’s where the final decision was made to commit to your business by purchasing what you offer. Search Engine Land looked at a recent study surveying 8,000 US adults by phone or online and as you’d expect, you have to know your customers in order to optimize your marketing. Since consumers reference multiple traditional & digital platforms, your marketing tactics need to be diverse. The Value of Responsive Web Design.
    [Marketing] How to Failure Proof Your Content Marketing Plan
    Has your marketing idea failed spectacularly? We then pick over the carcas of their failed content marketing strategy looking for what they did wrong. Make a list of competitors that are having trouble getting their content marketing plan off the ground. 'Losers are the new cool kids. Read blog posts about “startups” and you’ll detect the desperate stench of loser-worship. Have you driven a prior business into the ground? Good job. Awesome you’re leadership material. Have a reputation for screwing up on a regular basis? Sounds absurd but it’s true. Finally I know why.
    [Marketing] Manufacturers: What Are You Doing to Maximize Your Brand?
    'With all the content marketing and social media options that are out there, where does a manufacturer start to ensure their brand gets noticed? Marketing Tips Social Marketing building brands using social media convince and convert managing content for manufacturers ways manufacturers can maximize their brand What are you doing to build both your brand and your social media strategy? Here are some highlights: Focus on one brand -  This is especially true for smaller manufacturers with limited resources. Go with promoting the company.
    [Marketing] How to Use Content Curation To Grow Your Online Presence
    While this is a problem for many industries, the savvy marketing professional or social media expert sees it as an advantage. As a marketing or social media guru, you can learn from Google’s success to improve your own bottom line. Don Sturgill is a freelance writer, specializing in marketing and advertising. How to Market like a Musician Awesome Nonprofit Social Media Decks from #14NTC 3 Reasons Why Content Marketing Doesn’t Work for Associations. 'Guest post by Don Sturgill. ————-. The Internet changed all that. Go ahead.
    [Marketing] Freelancing to Supplement Your Business
    Freelancing gigs can be a revenue boost, as well as a marketing tool. By offering your services on a gig or project basis, you become more findable and perhaps more marketable. Writing Writing guest posts or doing article marketing can bring visitors to your website and get your name out. Examples – Freelance Writing, Article Marketing, Kindle Books Small Freelance Gigs There are plenty of sites that connect people who need things done with people who can get things done. Marketing Small Business Consider leaving a comment!
    [Marketing] How to Successfully Submit Your Article to Wikipedia
    » Digital Marketing article brand digital marketing marketing reward board source wikipedia 'Lots of brands would love to have Wikipedia articles. If you’re reading this, I’m going to assume you already know why having one can be beneficial for yours. In this article I’m going to cover how a brand qualifies to have an article, and how to go about getting one if in fact your brand does qualify. Requirements for Inclusion. Read the whole entry.
    [Marketing] New Ebook on Sale: Why Simple Works
    'Marketing and business ideas can be overloaded with so many facts that none of them actually stick. Letting the point speak for itself can be easier for marketers to create and customers to consume and retain. Sometimes the simplest of ideas work. Not always, but more often than you might expect. Which is where my new ebook, Why Simple Works , comes in. This eBook offers reasons why simple might work for you, your business, and your customers. Comprising of 31 one-page “chapters”, Why Simple Works offers a short, punchy read that anyone can take something away from.
    [Marketing] I Heartily Endorse This Event Or Product
    Blogging Marketing MightyText PR Twitter 'Everyone''s a cynic. Or at least it can often seem that way, when the concept of ''balanced'' reporting means to find the gray cloud for every silver lining, giving equal weight to unequal issues or looking for ulterior motives from well intended people who genuinely find value from products, groups or communities. Many years ago, I made a decision to use my blog for good and not evil, per se. See: Does Negativity Deliver Credibility? If So, That''s Nuts. As +Mark Hopkins said back in 2008 , regarding my consistency: "Forget product evangelist.
    [Marketing] List Management: Tips to Best Manage your Campaigns
    Know your customer and certainly know something about who you are marketing to. did notice an option to “Manage my Subscription,”  which would be my final tip for marketers. Marketing email marketing 'Knowing your customer, especially when sending e-blasts is important to keep your customer from simply clicking “delete” when receiving your message or perhaps opting out altogether. Avoid becoming SPAM at all costs. The best lists will allow clients to choose what they want to see in messaging. My son has been in Cub Scouts since 2010.
    [Marketing] Data’s Greatest Value for PR Lies in Planning
    Marketeers are now waking up to the real benefits of data—not simply using it reactively to measure performance, but gaining invaluable insight at the planning stage to ensure campaign success from the outset—and then all the way through to completion.”. 'A recent study by Hotwire launched during AMEC’s measurement week shows that senior execs now rank planning as the prime use of data and analytics. More than half (51%) use data to inform future plans and strategies, providing PR campaigns with crucial insight up-front rather than at the end. Follow me on Twitter.
    [Marketing] Grow Your Business Audience Without Google
    About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. Awareness Blogging Community content marketing Marketing Online Marketing Search Optimization Small Business built-in social Business Audience community Copyblogger Google Google Authorship influence Jeff Korhan New Rainmaker relationships website 'Depending on leads from sources other than the friends and customers in your business audience is a dangerous plan. It’s a condition.
    [Marketing] 9 Things About PPC You Should Know
    When an online marketing expert like Neil Patel  asks “ Is Paid Search Ineffective for Online Marketing? Marketing is exciting because it is dealing with people, and that makes the unexpected a possibility with every campaign. 'A lot of opinions get expressed about the value of PPC and whether it’s a good investment for your business. ” in his recent Entrepreneur article, I know that his opinion is worth listening to. He looks at both sides of the question, and like he says, “This article could go viral if I started off with a “HECK, YES!”
    [Marketing] Association Social Media: American Society of Civil Engineers
    Ideally, social media works in an integrated manner with our other marketing and communications efforts, becoming a part of a larger campaign. At lunch, I catch up on my favorite social media and content marketing blogs, like Social Media Examiner , and check out what the big-wig social media personalities – people like Mari Smith and Jon Loomer – are talking about on Facebook and Twitter. The ASCE Bridges Photo Contest is an ongoing social media and marketing campaign aimed at celebrating inspiring structures and raising sales of our annual Bridges calendar.
    [Marketing] How To Get Noticed As An Expert
    Why Content Marketing Matters for Experts. Content marketing works because it is an audition for experts. Example: Jay Baer is a thought leader and respected content marketing expert. Example: I believe that most content marketing best practices are obsolete. look to folks like  Brian Dean ,  Noah Kagen  ([link] Nate Desmond  as examples of experts bringing new approaches to the content marketing space. 'Do you sell advice? If so, you need to be an expert. You also need to convince your audience that you’re an expert too. It seems like everyone is an expert.
    [Marketing] 15 New Facebook Advertising Statistics
    'Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform. It’s a fascinating report, and I suggest you download it (for free) , as there are a lot more statistics (including breakout for EU, Australia, et al) and many more nifty charts and. Read the whole entry.
    [Marketing] What Brands Can Learn from the Fashion Industry
    This is what I call great content marketing in the fashion world. 'Often I find myself browsing fashion-related posts on Instagram, Pinterest or a company’s website. Fifteen minutes pass by where I’ve put off whatever needed to be done and become lost in the images and content delivered by the brand. Here are a few brands that have caught my attention: Herschel. What I Love : The use of large, interesting images draws me into the product. There’s a humanistic element to the images that one can relate to, even on their blog. Anthropologie. RMedit by Rebecca Minkoff. Refinery 29.
    [Marketing] Making Connections Like the Railroad
    Brain Stew Conversations Marketing 'As you head west on I-80 coming into Nebraska from Iowa, you see two a monument presenting two iconic locomotive engines. The way the transcontinental railroad was making connections in commerce and communities across the nation was like a precursor to the Internet today. While yesteryear’s train tracks were laid from coast-to-coast and border-to-border, the tracks we lay these days are of a digital nature extending borders from geographical limits. use several train and railroad “themes” here, with specific purposes. ConverStations.
    [Marketing] 15 Storytelling Techniques
    'Storytelling is a major part of any content marketing strategy. You see, there’s one big problem with online marketing. In other words, since Internet marketing is … well, on the Internet, there’s no way for the visitors who happen to come across your brand to get to know you. Real, concrete statistics on how the market was before your brand entered the industry (or anything else that’s relevant) can add a whole lot of weight to your story. Text can get boring if it’s the only form of media you use in your brand marketing campaign. It’s online. Be Authentic.
    [Marketing] Week in Review: Posts and Podcasts September 14 – 20, 2014
    ConverStations blog posts you may have missed this week: Leave Some (S)Talk For Others Simple and Easy Every Small Biz Track is Now Only $79 Re-size Image (APP) Before Posting Do What You Like Least First “Stay Contagious and Courageous” Best Practices – Twitter for Business (Resources) Free Yourself From Facebook – Leveraging 3 Other Social Media Platforms SmallBizTracks Daily Podcasts you many have missed this week: SBTD 68:  Is Your Email Marketing Practice SPAM? by subscribing to  Whistle Stops Weekly  email newsletter. SBTD 69:  Why Use GoDaddy?
    [Marketing] Mistakes We Make At Work
    digital marketing. marketing podcast. 'Episode #428 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. was walking through a bookstore while awaiting a dinner meeting, and I came across a book titled, Mistakes I Made At Work. Regrets. I''ve had a few. For the record, I believe that learning comes from setbacks and mistakes. That being said, it is often very difficult for the individual to get over themselves and their mistakes on their path to success. What do you think? Jessica Bacal thinks a lot about these questions. blogging.
    [Marketing] Are You Measuring Your Social Media Efforts?
    With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. Just like your marketing and advertising strategy has to have solid objectives and quantifiable outcomes, the same is true of your social media monitoring campaign. What Do You Need to Monitor? Some of the most popular metrics are reach, engagement, competitive data, and sentiment.
    [Marketing] How to make a lasting impact at your next speaking gig
    Social Media & Online Marketing Email Marketing opt in offers selling from stage small business marketing 'So you’ve been asked to present a talk at an event where there will be many of your ideal clients sitting in the audience. Your golden opportunity to introduce your expertise to reach a number of potential clients. How can you make a lasting impact and let them know about your services without coming across (or feeling) like a greasy salesman? ve presented at a wide range of events – to audiences as intimate as 10 people to 200. Plus, they’re fun! Big mistake!
    [Marketing] Veggy Food is Healthy Food
    Please visit this excellent vegetarian recipe Related Posts: Content Marketing In The Social Age 5 Brand-New Ways To Increase LinkedIN Showcase Page Followers How Restaurants & Pubs Should Use Social Media 9 Top ‘Jugaads’ on Pinterest! 'The article is all about the benefits of vegetarian food. Bla bla bla…. How Volvo is leveraging Pinterest for. Digital Insight
    [Marketing] Your Brand And The Amazing Spiderman
    There are probably more business and marketing lessons in those pages than you could ever imagine. 'Last week, I went to the Montreal ComicCon. It was crazy, It wasn''t San Diego ComicCon crazy, but it was crazy. Over 50,000 people took part over one weekend. It''s a number that I just can''t wrap my head around. Growing up, I was a massive comic book (shocked, I am sure). How bad did I have it? had it bad. One of the best comic book stores in the city, Capitaine Quebec , used to have its main store right around the corner from my dad''s pharmacy. and kill some time. Times were tough.
    [Marketing] This Ain't No Ice Bucket Challenge. Please Read.
    Magazine and more, because I want people to think differently about their business and their marketing. marketing. the art of marketing. 'Here''s a simple truth about me: I don''t like asking you for anything. don''t. don''t like asking you to share my content. don''t like asking you to follow me on Facebook , Twitter , LinkedIn , Instagram or whatever. don''t like asking for help, in general. It''s a fault. I''m not perfect. With that, I love sharing, helping and making myself as readily available to as many people as possible. Well, I need your help. am very lucky."
    [Marketing] How To Make Your Content Move. Think Like Jerry Seinfeld.
    You will have to pay close attention, but there are tons of nuggets that are completely transferable to any brand thinking about content marketing and how to tell stories that work and inspire when most people are watching them graze by on their mobile devices. content marketing. 'After you watch the video at the end of the post, you will think differently about your content. Promise. Have you had a chance to check out Jerry Seinfeld ''s wildly successful online series called, Comedians In Cars Getting Coffee ? It''s great. Let''s start there. It''s very human. It''s very real.
    [Marketing] How to Choose a Social Media Platform for your Business
    'We talk all the time here on the Devumi Blog about how to make certain social channels work for your business, increase your followers, get more views, and better your investment in social media marketing. Something that we don’t touch on enough is how to  choose a social media platform for your marketing style. This article will look at six points that you can consider while choosing the best platform for your style of marketing so that you feel comfortable in your voice and certain that you’ll succeed. Facebook’s lengthier posts also lend themselves well to pictures.
    [Marketing] Free Yourself from Facebook by Leveraging 3 Other Platforms
    As the founder and CEO of WebRev Marketing & Design, a Chicago internet marketing , web design and social media firm, Brian is committed to providing measureable success for his clients. 'Free Yourself from Facebook How to Leverage Communities in 3 Other Social Platforms Written by Brian Burt Let’s face it, Facebook is played out – it’s become the boring old guy of social media. With a recent, dramatic drop in organic search results, savvy brands are flocking to other social media platforms. Because Facebook is familiar. And in many cases, they are exactly that. Social Media
    [Marketing] Don't Make Me Hate You
    'Marketers often think they''re being smart. This is smart marketing. But then, again, marketers can also do some very dumb stuff. Now, let''s be honest: I''m a marketing nerd, so these types of silly antics are probably more noticeable to me than the average consumer, but it''s still an interruption, it adds friction to the TV viewing experience and. I''m much more aware of marketing than the average bear. marketer. marketing. marketing nerd. experiential marketing. Most of the time, we''re being very stupid. It made me laugh.
    [Marketing] Auto-Pilot is Life’s Blindfold
    Related Stories The Beautiful Freedom of Not Giving a Crap The Future of Content Part 3: with Richard Becker Why We Shouldn’t Confuse Real Time Marketing with Data Driven Marketing. 'Being on auto-pilot is just the same as switching off your senses and letting the machinery take over. You miss the real things that are happening, the real stories, the real people. Fine if you’re a machine, but as a human being? Auto-pilot is life’s blindfold. Insights decisions life
    [Marketing] ICYMI – Facebook, Twitter changes, Apple to buy Path
    Following the great news in Scotland today, an example of how real-time marketing can go wrong. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. The PRCA Digital Group launched research about the state of Digital PR. Facebook announced it now delivers 1bn video views per day. Twitter rolls out ‘buy now’ for tweets. Twitter launches a developer conference. Apple is looking  to buy Path. Campaigns. Image credit. icymi
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