[Marketing] #SproutChat Recap: How to Analyze, Interpret & Present Data From Social Media
    As marketers we have access to a plethora of data. The landscape of tools that offer in-depth reporting is robust and the complimentary metrics that come directly from each social network are informative. This week at #SproutChat , we discussed which analytics are worth paying attention to and what to do with your social media data. Prioritize Your Time. The first step in analyzing your data is prioritizing your time by understanding which metrics are worth looking at. Make If you’re unable to objectively measure what you need set benchmarks to track progress.
    [Marketing] How Simply Measured Helped Saddleback Leather Co. Launch an Invisible Product
    …Saddleback has a long-held tradition of non-traditional marketing practices that are just as effective as they are fun (and somewhat irreverent). Saddleback Leather Co. makes the most high-quality, over-engineered full grain leather bags you can find. That is,  until we were recently tasked with launching a new line of heavy-duty waxed canvas bags called Mountainback. With videos like “ How to Knock Off a Bag “… …and the “ #TakeMyCrappyWallet Giveaway “… We’re giving away a mountain of Wallets this week! Tap the link in our bio for more info!
  • AUDIENSE  |  FRIDAY, JULY 29, 2016
    [Marketing] #Rio2016 Campaigns Dominate Social Media This Week!
    How brands within brands are building up marketing communications to align all functions. – How Sports Marketers Can Use Social Data To Drive Business In New Markets. If you’re interested in these sporty campaigns, and are involved in sports marketing yourself, our brand new eBook on the topic is something you need to dive into. With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. What a year for sport! Plus, more social trends that Team Audiense have been catching up on this week. Read on. Samsung #DoWhatYouCant.
  • DEVUMI  |  FRIDAY, JULY 29, 2016
    [Marketing] 5 Ways You Can do LinkedIn Advertising
    Online marketing is about much more […]. Business Linkedin content marketing linkedin marketing online marketing social media marketingLearning all of the ways to do LinkedIn advertising, and growing your business in both a B2B and B2C setting, is an avenue no company can ignore. The thing about LinkedIn advertising is that there are many ways you can go about it, with plenty of customization and targeting. The post 5 Ways You Can do LinkedIn Advertising appeared first on Devumi.
  • JON LOOMER  |  THURSDAY, JULY 28, 2016
    [Marketing] Create an Audience of People Who Spent the Most Time on Your Website
    Facebook Marketing Editorial Facebook Ads How To Facebook Advertising Facebook Custom Audiences Facebook Website Custom AudiencesBack in May, Facebook made updates to Website Custom Audiences that gave advertisers more targeting power based on quality of website visit. That launch allowed advertisers to create audiences based on frequency of actions taken. In the example above, an audience is being generated of people who have visited JonLoomer.com at least 20 times during the past 30 days. Dynamic date: A range of dates when someone was visiting (rather than a duration). How to Create.
    [Marketing] What You Should Have Your Social Media Intern Do
    The great thing about working for a social media analytics company that serves social marketers is that when we hire a social marketer, they are a perfect guinea pig for testing and getting feedback on our product. Whether you want your intern to plan it out start-to-finish or simply give some input, there’s no reason why social marketers shouldn’t ask for help here. Hopefully, your Social Media Intern shows an aptitude for creative social marketing and planning (like ours does!). This will help my fellow vigilant and picky social marketers out there.
    [Marketing] A Complete Guide to Facebook’s Q2 2016 Earnings Call
    Facebook Lite , Facebook’s lightweight Android application for emerging markets, was used by more than 100 million people. billion unique products have been uploaded by marketers. As always, the bulk of chief operating officer Sheryl Sandberg ’s opening remarks involved the social network’s advertising offerings: We continue to focus on our three priorities: capitalizing on the shift to mobile, growing the number of marketers using our ad products and making our ads more relevant and effective. People have shifted to mobile, and marketers know they need to catch up.
    [Marketing] [VIDEO] Watch @CKBurgess Share #Mobile Trends on Cruise w/ @AlanSee @IBMmobile #IBM
    From discussing how various members of the C-Suite view the changing mobile climate to need from mobile apps that are both employee-friendly and customer-friendly, I enjoyed spending a gorgeous sunny day out on the water discussing a crucial topic in the rapidly developing mobile marketing landscape. Mobile also has the potential to be an incredibly powerful tool for marketing, entertainment, and even exercise—or as the unprecedented success of the Pokémon Go app has demonstrated, all three. Trends Communication Customer Experience Innovation Marketing Social Business Strategy
    [Marketing] Instagram Marketing: The Sky’s the Limit
    The Goldmine That Is Instagram MarketingInstagram marketing is becoming increasingly important for many brands, especially… Read More.
    [Marketing] How to Pitch Brands When You Have Low Traffic
    It’s a question that reveals how often emphasis is put on audience size when it comes to marketing spend in the influencer space. Digital marketing makes it easier and cheaper to reach more eyeballs than ever before (hello Facebook ads). just received an email this morning informing me of the rise in the search term ‘influencer marketing’ – quite the spike in the last 12 months! Note the search term is for ‘influencer marketing’, not ‘massive website marketing’ or ‘how to market to fake Instagram followers’. Prove You’re a Good Match.
    [Marketing] The Global Messaging Market Became Totally Saturated and You Won’t Believe What Happened Next
    The global messaging market is saturated. The theory that anyone who happened to be walking past the pet store might also be in the market for some discounted cat food was short lived. Photo courtesy of Sean MacEntee, flickr, CC BY 2.0. While some say we’ve mastered the art of messaging, businesses still feel left out of the messaging world. T hat’s it. We’re done. It seems like everyone in the world has a smartphone. Every smartphone in the world has at least one messaging app installed. Probably more. Check your phone right now. client). Contact Ayelet via The Blonde 2.0
  • KIKOLANI  |  THURSDAY, JULY 28, 2016
    [Marketing] 20 Elements That Impact Link Value
    The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. Never Run Out of Blog Post Ideas: 25 Content Marketing Resources. SEO Tips content marketing Link Value seo Website OptimizationThe basic principle behind generating page and domain authority is rather simple. The more links that lead to your page or site, the more authority it will generate. Furthermore, if you solely rely on link juice to boost your authority, you might not get the desired results. Anchor Text – Level of Importance: Moderate. Pagerank – Level of Importance: Low.
    [Marketing] How to Market on Social Media Like a Global Brand
    Want to market like a pro? Curious how the big brands market flawlessly? In this webinar, we’ll cover how to market on social like a global brand. I’ll be co-hosting with  Michael Patterson is a digital marketing specialist at Sprout Social , a social media management platform for business. Webinar Details from the Sprout team: A practical webinar to help you market your small business with multiple social media platforms. The post How to Market on Social Media Like a Global Brand appeared first on Peg Fitzpatrick. RSVP here.
    [Marketing] 5 Great Hashtag Campaigns From The Hospitality Industry
    As a response, the brand decided to launch a massive marketing campaign with short videos and updated features in its app that help travelers match their interests with homes and neighborhoods for a more personalized experience. Here is yet another reason to start thinking about hashtag campaigns as a part of your digital marketing strategy: it’s a good way to mark a change, or to promote a new tagline for your brand. Why should you bother creating your own hashtag campaign ? LifeWellTravelled: Cathay Pacific sets the travel tone.
    [Marketing] 10 best content marketing tools
    ontent marketers have access to hundreds of tools that can make their jobs more effective. We’ll list 10 awesome content marketing tools that will definitely improve the way you work. Your entire content marketing campaign can take a whole new direction when you start using it, since it will inform you about the effectiveness of your headlines, page titles, and SEO strategies. Open Site Explorer by Moz : Creating backlinks is an important part of your content marketing strategy. When you maintain a content marketing campaign, you need to know how effective it is.
    [Marketing] 4 Key Ways to Impress Clients with Your Social ROI
    But, sometimes, clients need help with translating their business objectives into the social media marketing objectives that will count. And, of course, social media marketing is just one part of the mix. There are many possible goals when it comes to social media marketing, including: increasing followers, increasing visibility and loyalty, promoting events, promoting thought leadership, driving website traffic, improving engagement , increasing opt-ins, and generating sales just to name a few. Nika Stewart, CEO, Streambank Media , LLC and. Those elements are: objectives.
    [Marketing] The 3 Best Things About Social Data Visualization
    Aviel Ginzburg, co-founder and VP of Product at Simply Measured, and Michelle Wallace, Senior Product Marketing Coordinator at Tableau, taught us how to make social data flexible and beautiful, and integrate it with your company’s other data systems — complete with demos and an in-depth Q&A session. Just because every blog is singing the praises of video for social marketing doesn’t mean that you’re going to see business impact from this tactic. Our Visualize Your Social Data webinar, in partnership with Tableau , popped off today.
    [Marketing] A Complete Guide to Twitter’s Q2 2016 Earnings Call
    An earnings call was held after market close Tuesday, and highlights follow, along with content from Twitter’s letter to shareholders , which was also released after market close Tuesday. First, there is increased competition for social marketing budgets, which requires us to continuously raise the quality bar on the advertising solutions we bring to market. These are large incremental market opportunities with strong growth that we believe Twitter is well positioned to capture over time. Mobile ad revenue represented 89 percent of total ad revenue. to 11 p.m.
    [Marketing] 3 Steps for Making Sure Your New Blog Makes Money Faster
    As the content marketing industry becomes more saturated, it’s hard enough for writers to grab the right audience’s attention and develop a steady user base, let alone make a profit. Once you have your persona nailed down, design a marketing strategy that will allow you to connect with your users in the right context, whether it’s through a particular medium (video, image, infographic, etc.) or reaching out at the time of day that your users are most likely to engage with you. Post by Adi Englander. Build an audience via social media before you launch. Nail down your personas.
    [Marketing] Proving Marketing ROI: The Metrics You Should Report
    Everyone needs something to strive for to keep them on track. Key performance indicators (KPIs)… Read More.
    [Marketing] Facebook Advertisers Can Create Custom Audiences Based on Time Spent on Websites
    Reader Chris Ruberg , digital marketing specialist at OneCommand , shared the screenshots below with SocialTimes. Advertising/Marketing Facebook Ad Targeting Chris Ruberg custom audiences OneCommand Targeted Ads Time Spent on WebsitesFacebook has added time spent on websites to the list of criteria for creating custom audiences. Advertisers can narrow down their target audiences by percentile of time spent on their websites, choose the number of days to go back and use other advanced rules. Advertisers: What are your thoughts on this new feature?
    [Marketing] How to Convert to a Business Profile on Instagram
    Instagram instagram instagram account instagram analytics instagram for business instagram marketing instagram strategy instagram success instagram updates social media social media marketingOne of the latest updates Instagram has provided is the ability to upgrade your account to a business profile. This is currently rolling out to all users so if you don’t have it yet, hang tight and you should have it in the coming days. Before I show you how to convert your account to… The post How to Convert to a Business Profile on Instagram appeared first on Jenn's Trends.
    [Marketing] Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)
    Hitting this revenue target will rely greatly on Snapchat’s ability to spread its wings and continue to grow beyond its early adopters and increase its market share for the 35+ age range (and into the early majority). Much like when Facebook expanded from college students to parents (and now grandparents) , Snapchat’s future growth and revenues could rely on its ability to pivot and engage the older generation and mass market. 4. Well, that opportunity is now on Snapchat. My conclusion: All good things! Would love to have you take a look! What Are Snapchat Memories?
    [Marketing] The Twitter Best Practices Handbook
    But much like your product launch or social media marketing strategy , you have to know where to start before you can see any success. Going into Twitter blindly as a marketer can lead to time-wasting efforts that don’t bring real results like traffic and faster customer support. While these are only a few things that Twitter can do for your business, you’ll want to learn how to successfully market your account. Every social media marketer should have a set of goals for each social network. Search & Add Valuable Twitter Followers. avrilnyc01 Hi Avril! Be Visible.
    [Marketing] A Comprehensive Facebook Ads Checklist to Increase Email Acquisition
    survey of nearly 400 digital marketers found that almost one-half of them use Facebook to capture emails, but their efforts were only effective 31 percent  of the time. Robert Glazer is the founder and managing director of performance marketing firm Acceleration Partners. While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. The average person can expect a spate of 90 new emails  today, and by 2019, that number will rise to an estimated 96. Get on the same page as your target customers.
    [Marketing] Recipe For a Killer WordPress Blog
    And Neil Patel, digital marketing guru, claims you can setup a killer blog in 1 hour. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. Never Run Out of Blog Post Ideas: 25 Content Marketing Resources. Blog Marketing BloggingThree quarters of websites on the Internet are inactive. And the average person who goes online, only visits 96 domains each month. Broken down, that’s about 3 websites a day. When someone uses a search engine to find out something, they rarely venture beyond the first results page. My point of all this negativity?
    [Marketing] COMING SOON: SocialFish Job Board!
    Just wanted to give everyone a head’s up – after years of connecting jobseekers and employers through the low-tech “email introduction” method, I am excited to announce that I will be piloting a new SocialFish job board in partnership with the awesome folks at Boxwood. I’m open to including jobs in social media, marketing, communications and PR, fundraising, grassroots advocacy, digital, content, and technology – all topics familiar to SocialFish readers! Featured Industry Insider SocialFish News
  • AGORA PULSE  |  TUESDAY, JULY 26, 2016
    [Marketing] How to Monitor Social Media Conversations Using Agorapulse
    Our monitoring dashboard will show you all the public posts mentioning your brand. (We wouldn’t be a Facebook Marketing Partner if were all sneaky and pulled up private posts. social media management Social Media MarketingDid you know that Agorapulse allows you to monitor social media by capturing key conversations on Twitter, Instagram, and Facebook? If you’re ready to get serious about social media listening, check out what we can do for you. Monitoring on Twitter. Want to set up a listening station like that? Well, great! Monitoring on Instagram. Sweet, huh?
    [Marketing] Who “Owns” Social Media Data at Your Company?
    Ways to Make Social a Critical Part of Your Marketing Strategy Download. Email marketing, media buying, marcomm, social, content, performance marketing…Each team is working to drive the most value, and this can create a sense of competition. While workplace competition can drive productivity, it can also create silos, and in the age of data-driven marketing, we can’t afford to be siloed. Social can play a role in any stage of the buyer’s journey, and social data can be the signal that impacts the entire marketing organization. always have.
    [Marketing] Cody Ward, Digital Marketing Leader, Named to Chicago’s Power 30 Under 30
    Marketing professional added to prestigious list of 30 young professionals under 30 in Chicago. Cody Ward , 29, a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area was named to Chicago’s 1 st Annual Power 30 Under 30™ list. Ward has worked to help Fortune 500 companies and start-up businesses alike create and launch their B2B or B2C marketing campaigns. The post Cody Ward, Digital Marketing Leader, Named to Chicago’s Power 30 Under 30 appeared first on Puzzle Marketer Website: [link].
  • SPIN SUCKS  |  TUESDAY, JULY 26, 2016
    [Marketing] Angst Ridden Squirrel Dominates
    Related Stories Landing Pages: The Key to Conversion Launch Sales with Landing Page Optimization Digital Marketing: Five Costly Mistakes. copywriting Marketing ad copy Click Thru Rate conversion rate conversion rates cost per click CTR customer acquisition cost data data analytics data measuring Facebook advertising independent author landing page landing pages landing pages that convert measurable results measure data reader acquisition cost self publisher squeeze pageSo perhaps the secret sauce you’re missing in your business is a better understanding of copywriting. Brian D.
    [Marketing] The Evolution of the Tasty Video
    Community Management Content Creation Content Marketing Video Marketing food video food video's on social food video's on social media food videos How to recipe video recipe video on social media recipe videos social media food video social media marketing video social media recipe video social media video social media video content social recipe video social recipe videos social video content social videos tasty tasty video tasty-like videoWithin the last year, you may have noticed an explosion of recipe videos appearing on your Facebook News Feed. Tasty Beginnings.
    [Marketing] Take Back Your Time With These 10 Ready-Made Spreadsheet Templates (And Our Top Tips and Time-Savers)
    This is why marketing spreadsheets have been such a boon for us, helping us to track important social media metrics , see our blog growth , and get more work done in less time. To give you a hand with managing spreadsheets in Excel and Google Sheets (and hopefully save a great deal of time), we’ve pulled together a list of essential spreadsheets, templates, formulas, and shortcuts that are handy for every marketer to have in their locker. Let’s jump in… 10 Ready-made Marketing Spreadsheets to Boost Your Productivity. Social media marketing baselines.
  • KIKOLANI  |  TUESDAY, JULY 26, 2016
    [Marketing] Best Free SEO Tip for 2016
    The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. Never Run Out of Blog Post Ideas: 25 Content Marketing Resources. Preface.            Sometimes the abundance of work to be done make me wanna weep silently surrounded by trees. But I do love my job, and in years, working with eCommerce businesses, dancing around the Pareto principle, and falling asleep in the middle of 15k+ list of keywords, I’ve devised some effective strategies organically boosting SEO. It has a massive impact on organic traffic. It’s our central point of traffic. Step #1.
  • SPIN SUCKS  |  TUESDAY, JULY 26, 2016
    [Marketing] The Chemistry of Thought Leadership, Content, and PR
    Though thought leadership makes most marketers roll their eyes, it's a very important part of content marketing. Here are the basics to building a strategy. The post The Chemistry of Thought Leadership, Content, and PR appeared first on Spin Sucks. Related Stories Five Reasons Working For a Small PR Firm is Good For Your Career Three Myths About Ghostwriting for an Executive The 11 PR Professionals to Follow. Communication Thought Leadership great communicator joe thornley Joseph Campbell monica lewinsky social media strategy Steve Jobs susan cellura TED talks Vistage
  • AGORA PULSE  |  MONDAY, JULY 25, 2016
    [Marketing] How to Promote Your Blog in 8 Seriously Easy Steps
    It’s one I used to ignore but thanks to tools like Emotional Marketing Value Headline Analyzer , I’ve gotten better. Content marketing Social Media MarketingAre you missing opportunities to promote your blog? When I first started blogging I’d spend hours writing the perfect post, share it out on Twitter, Facebook, LinkedIn and then move on to the next one. Sometimes I was lucky and my posts would strike a chord with someone, they’d get shared or make their way up the Google rankings but in most cases, they’d remain dormant. Evergreen. 2.
    [Marketing] How to Use Emojis in Your Twitter Strategy (Yes, Really)
    That said, more and more brands are making emojis an integral part of their social marketing toolboxes, especially on Twitter. This new feature uses emoji activity as a signal of a person’s mood or mindset — unlocking unique opportunities for marketers. What better way to target different markets in different content, all on one platform, Twitter? Let us know which emoji techniques you’ve seen used masterfully by social marketers in the comments below, or on Twitter! . We just had World Emoji Day on July 17. Source: Twitter. Take Netflix, for instance.
  • VIPER CHILL  |  MONDAY, JULY 25, 2016
    [Marketing] PIN’s: The Future of Private Link Building
    As such, I’m always willing to ignore everything I previously thought about marketing and to be open to new ideas and opportunities. When I said we only have a few years left to do SEO as we know it, the long tail will be where the majority of SEO’s focus their time through on-site SEO changes and content marketing. This little change is not too dissimilar to what I need to rank in other industries. I don’t need better on-site SEO. I don’t need to build natural links from relevant sites through content marketing. Those Map Packs Now Contain Ads, Too.
    [Marketing] Twitter Wants Non-Users to Come ‘See What’s Happening’
    Twitter’s newest marketing campaign encourages non-users to “See What’s Happening.”. Chief marketing officer Leslie Berland  announced the new campaign in a blog post , saying that its content, including videos and digital ads, will drive home what Twitter has to offer in terms of breaking news, entertainment, sports and politics, as well as attempt to clear up misconceptions about the social network from non-users. In the coming days and weeks, we’ll be rolling out marketing including videos and digital ads that center around seeing what’s happening on Twitter. r9AZd9rzI3.
    [Marketing] Twitter to Live-Stream MLB, NHL Games, 120 Sports Highlight Show
    Weekly out-of-market games will be live-streamed on Twitter from MLB and the NHL, and 120 Sports will produce an exclusive, nightly sports highlight show, The Rally. Twiitter’s live-streaming splurge  continued with Monday’s announcement of pacts with Major League Baseball , the National Hockey League  and 120 Sports. Twitter said in a release announcing the new content that its arrangements with the two leagues and 120 Sports were reached as part of its already existing partnership with Major League Baseball Advanced Media. Twitter said a schedule will come “at a later date.”.
  • PROBLOGGER  |  MONDAY, JULY 25, 2016
    [Marketing] Why My Blog Motto is “Done and Not Perfect”
    Creating raw, honest and engaging content to build trust with your audience, showing your imperfect side is a brilliant marketing tool. With a background in TV and Video Production she has been at the forefront of social media video marketing. By Lisa Corduff. remember the deadlines at work. Meticulously making sure what I passed to my boss was of the highest quality. remember expecting so much from myself and my output because there was judgement coming. A “good job” or “fix this up” or “rewrite please”. For a pay-rise, a promotion, a great project. You know the drill.
    [Marketing] 5 Essential SEO Tips For Magento Ecommerce Stores
    You can also outsource your SEO to a reputed marketing agency. Competition on the online world is increasing every day. On one hand we have more people tuning to the Internet to not only search for information but also shop online and on the other hand, more business players are entering the ecommerce sector. This intensive competition has made it very difficult to remain on the top. It has also become very challenging for businesses to find customers and vice versa. This is where search engine optimization or SEO comes into the picture. Let’s take a look.
    [Marketing] Why You Should Leverage Co-Marketing to Grow Your Brand
    Marketers fight an on-going battle to get products and services in front of target customers and prospective clients. One amazing way is to create strategic marketing alliances with other companies to help elevate your content and increase the reach of your campaigns. It’s an idea known as co-marketing. What Exactly Is Co-Marketing? Co-marketing is the process of building strategic relationships with other entities, typically separate companies or organizations relevant to your own. Why Do Brands Leverage Co-Marketing? Taco Bell & Fritos.
    [Marketing] 15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+
    If you've been in the social media marketing business for long, you have probably been asked how to increase followers of the different social networks. It's pretty easy to set up an account, but many social media marketers think that posting lots of filtered shots is how to get followers. While some marketers scorn the use of long-form content on any social network, it turns out that a longer caption could invite more likes and followers on Instagram. Social Media 15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+. It's not easy. Twitter Cards.
  • TWIST IMAGE  |  MONDAY, JULY 25, 2016
    [Marketing] The Digital Transformation Playbook With David Rogers - This Week's Six Pixels Podcast
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing podcast. marketing research. Episode #524 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. These days, you can't throw a business professional down a flight of stairs without the words "digital transformation" tumbling out of their mouths. Every business, in every space (small, medium and large) is faced with how digital is transforming the very landscape of business today. Enjoy the conversation. .
  • AGORA PULSE  |  SUNDAY, JULY 24, 2016
    [Marketing] Should My Agency Use Social Media Automation?
    social media management Social Media Marketing“Should I use social media automation or can I simply post organically?” ” We have this conversation about once a month in our office with clients. Let me tell you, there are pros and cons for both, and ultimately we always end at the same point. Social media automation works, but there needs to be a balance and a strategy. Social media is a tool for building a relationship, thought leadership, and a tool to ultimately turn relationships and influence built into transactions for your business. Why does this happen?
    [Marketing] Watch 65 Smart Marketers Help You Be A Better Marketer
    Marketing Watch 65 Smart Marketers Help You Be A Better Marketer. 70+ interviews with some of the brightest marketers and entrepreneurs. The event's broken down into the 12 stages of content marketing. How one marketer used digital empathy to get Facebook founder Mark Zuckerberg to read his article. You'll get instant access to all the videos, downloadable transcripts, over $1,000 in bonus resources for free, and access to several premium marketing tools. Post date: Sunday, July 24, 2016 - 7:00am Tags: Content Marketing Live Event 12 days.
    [Marketing] #SproutChat Recap: Social Media & Marketing Resources Roundup
    This week at #SproutChat , the community shared their favorite social media marketing resources. A1: @mashable and @techcrunch for tech and marketing news. Social Media & Digital Marketing Strategy Resources. Social Media & Marketing News Social Profiles. A4: We are a big fan of @Hubspot Marketing Kitchen series on @Youtube. Social Media Marketing Conferences & Events. All professionals have their go-to news outlets, blogs, podcasts and social media channels for advice and inspiration to better themselves and advance in their career.
    [Marketing] What Every Social Media Intern Needs to Know
    started with high level objectives that mapped to the marketing team’s objectives, set measurable goals, and then began to build out a tactical plan. At Simply Measured, I’m fortunate enough not to just learn about social media, but also strategy, analytics, marketing, and much more. The hard work of everyone else is the office makes my social media posts possible. I am part of the marketing team, and I rely on them for information, dates, graphics, and content. When I first heard about this internship, I knew right away that I had to apply. It’s a Team Effort.
  • TWIST IMAGE  |  FRIDAY, JULY 22, 2016
    [Marketing] The Next Economy Company
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. There have been so many changes in business because of technology. We're just getting started. There is no doubt that we have seen massive shifts in how consumers buy, connect and share in the past decade. It's hard to imagine a world where connectivity, mobile devices and more are not ubiquitous, affordable and available to all. The connection points for that to happen are unfolding before our very eyes. The internet is still at the beginning of its beginning.
  • TWIST IMAGE  |  FRIDAY, JULY 22, 2016
    [Marketing] Sophisticated Marketer's Podcast - Pokemon Go, Personal Branding And The Power Of Great Writing In A Video-Rich World
    Jason Miller is a rocking tour du force of business, marketing and conversation. Currently, he is the Global Content and Social Media Marketing Lead for LinkedIn (now, based in London), he has his own professional rock n' roll photography business called, Rock n' Roll Cocktail  (can't wait to see his photo book and buy some prints from him), and he also hosts a fantastic podcast for LinkedIn titled, The Sophisticated Marketer's Podcast (which has a slant towards the B2B side of business). I was excited to be a guest on his first episode that was recorded out of his UK studio.
  • TWIST IMAGE  |  FRIDAY, JULY 22, 2016
    [Marketing] Never Has LinkedIn Been More Powerful Than Today
    All it is are 'thought leaders' quoting bs articles at each other and marketing people doing marketing things with each other. Every Monday morning I do a search for either "VP Marketing" or "Chief Marketing Officer" (these are the types of professionals that I am most interested in meeting). chief marketing officer. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. real time marketing. vp marketing.  . believe this. Wholeheartedly. What do you want? place to stay.
  • AUDIENSE  |  FRIDAY, JULY 22, 2016
    [Marketing] Warburtons Is 140 Years Old And Magnum UK Is In London!
    Marketing Week. Mondelēz’s CMO Dana Anderson talks about putting strategy back into marketing and why eBay is the future of ecommerce. One of Britain’s loved baking brands had turned 140 years old, and they’re celebrating on Twitter. This week we also had Mastercard running campaigns in collaboration with The Open, Mastercard celebrated The Open with a social campaign, Magnum UK is coming to London in style. Elsewhere, H&M is running a global campaign #ForEveryVictory. Elsewhere, we have all the social trends that Team Audiense is reading. 140Years https://t.co/YKWFSfgarg.
    [Marketing] Native Instagram Analytics Are Here…Sort Of
    If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion. It’s taken four years for a native analytics offering from the tool, but it’s here! In this post, we’re going to “unbox” Instagram Insights and show you what we’ve all been waiting for. Instagram Insights. The Good: Instagram Insights Exists! Finally some native data and insights into follower demographics. Instagram Post Metrics.
    [Marketing] Create an Experience Your Customers Can’t Wait to Share Online
    As customer experience gains greater and greater influence on business success, marketers need to be ready. Kate: Hey, everyone, welcome to Talk Digital to Me, conversations about marketing and customer service with the pros at Convince & Convert. I am Kate Volman and I am joined today by the awesome Daniel Lemin. So first of all, I guess, let’s just talk a little bit about why it’s so important to make this a piece of someone’s digital marketing strategy, that customer experience piece of it. So Daniel, what is your marketing superpower?
    [Marketing] 4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1
    such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. You’ve been told to get “buzz” (that old favorite of marketers) and awareness… ultimately I would assume resulting in leads, or sales. If you go through the Academy of Influencer Marketing that I created for Traackr , you’ll learn more about this. You’ll recall I told you how, when I was in London about a month ago, AMEC unveiled its integrated evaluation framework 2.0 (2.0 More on that below. 3.
    [Marketing] How B2B Social Network Enhance Your Business Brand
    If you look around, then there lies an innumerable amount of tips to get richer in the market and immediate success, but all of them fail to achieve the exact result. So, if you are the one who has a great desire to do so, then B2B social network is a great place to start, especially for those who are new to the world of internet marketing. Even if you are an experienced internet marketer, then also for selling your product, the B2B social network will definitely help you to achieve a great visibility for internet with B2B networking sites. But do you know one thing?
  • DEVUMI  |  FRIDAY, JULY 22, 2016
    [Marketing] Pinterest Content Marketing for Repins and Like Love
    When it comes to Pinterest content marketing that key metric is your repin and like numbers. The post Pinterest Content Marketing for Repins and Like Love appeared first on Devumi. Every social media platform has that key metric which helps you build your account, and your audience size. Those two statistics will shape how quickly your content spreads, and how well it attracts attention to your content. This article […]. Pinterest Tutorials
  • JON LOOMER  |  THURSDAY, JULY 21, 2016
    [Marketing] 4 Reasons Why Your Facebook Conversion Numbers Are Wrong
    Facebook Marketing TutorialsOne of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. They feel that the number is either inflated or underreported. In some cases, there’s something technically wrong that is creating the disparity. In others, there’s nothing wrong at all, but there’s a misunderstanding regarding how the reports should be interpreted. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. They bookmark it.
    [Marketing] Six Links Worthy Of Your Attention #318
    The winner is the one with the best marketing, communications, NLP techniques, persuasion and more. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . We built voice modulation to mask gender in technical interviews. Here's what happened. Interviewing.io. This by way of Tim O'Reilly , who joined us at Startupfest last week. The outcome isn't exactly what you'd expect -- and it's important." Alistair for Hugh). Alistair for Mitch). Hugh for Mitch). Yikes. What
  • PAM MOORE  |  THURSDAY, JULY 21, 2016
    [Marketing] Future of Social Media Report with Jason Keath CEO of Social Fresh
    To be successful in business using social and digital marketing strategies and tactics, you must do more than simply focus on the near term. What social networks are marketers achieving the greatest ROI? What role will video and live video play in their marketing plans? How are they utilizing and implementing influencer marketing programs? The report is packed with insights even the most seasoned social and digital marketers can leverage and learn from today. He has trained digital marketers at over 200 of the Fortune 500 companies. Get use to it.
    [Marketing] Best Practices for Managing a Crisis on Social Media
    With recent current events and tragic news in the media each day, it’s time to talk about best practices your brand should use when it comes to social media during a crisis. Far too often we see brands really mess this one up. I’m speaking specifically to brands, not individuals. But, if you are an individual who manages a brand’s social community (like a Community Manager), this message is for you. While it may be tempting to “pay tribute” to someone’s death, or even create a social post “in support of” a particular tragedy as a brand, resist the urge. No One Cares About your Brand Today.
    [Marketing] 7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now
    It’s normal to feel a little intimidated by the app’s unfiltered format, yet that authenticity and spontaneity actually make Snapchat a prime marketing opportunity. Infographics are one of the most powerful tools in a marketer’s kit. As marketers, we have the opportunity to share the best ones with our audience—and simultaneously inspire them and boost our brand. Social Media MarketingHave you ever wondered why people love eating at buffets? Humans crave variety. Custom GIFs. Create your own animated GIFs to boost engagement and tell a story. Snapchat Stories. Canva.
    [Marketing] 5 Tips for Creating High-Quality Social Media Content at a Low Cost
    There’s a lot to think about when it comes to your content marketing efforts. It needs to be effective and engaging and it needs to break through the noise that’s blasted out on all your fans’ social channels 24/7. Those are tall orders in themselves, but more often than not, you’re faced with creating this content with very little money in your budget. Don’t break out into a cold sweat and grab a paper bag to breathe into just yet—we’ve got some tips to make this content creation thing a little less daunting. Search Free Stock Websites. Get Creative with Your Props and Your Talent.
    [Marketing] What Nonprofits Can Learn from Kickstarter
    As Avinash Kaushik, Google Analytics wizard and product marketing evangelist , says “Suck Less” by focusing on the user (e.g. Nonprofit online fundraising lacks good follow-up. Some nonprofits like charity: water are fantastic with their post donation experience, including thank yous, reporting results, and continued community cultivation. But in general, most nonprofits that participate in giving days or host their own larger online fundraising events fail to deliver in their post donation experience. Focusing on the Wrong Things. charity: water drilling success. Fulfill.
    [Marketing] How Do You Know When to Post to Social Media in the Moment (and When to Schedule It Out?)
    How about scheduling or posting later?  I look at our marketing calendar to get a sense of what type of content we want to share on social media; what webinars or events do I have coming up that I’d like to promote, what blog posts are we publishing that we’d like to share, etc. It’s the age old question in social media – post in the moment or wait and post later? Or, schedule posts in advance? How do you know what to do and when? This is a question I get asked pretty frequently so I thought it was important to address on my blog today.
    [Marketing] New Twitter Updates Allow for Easy Account Verification
    Announcements Social Networks Twitter Marketing #LoveTwitter agile marketing on twitter application for Twitter verification Apply for Twitter check mark Brand Twitter Marketing check mark on twitter How to apply for Twitter Verification how to get check mark on twitter How to Get Verified on Twitter ignite social media Social Agency Of The Year Social Media Marketing twitter Twitter check mark twitter marketing twitter marketing for brands twitter verification verification on social networksThis does not necessarily mean having a high follower count.
    [Marketing] The Importance of Music In Marketing Campaigns
    Music in marketing has the power to move an audience in ways other mediums can’t. The post The Importance of Music In Marketing Campaigns appeared first on Spin Sucks. Related Stories Experiential Marketing Needs to Get Social How to Stay on Top of Online Marketing While Traveling A New Brand: Seven Things to Consider Now. Don't forget about it during your next event or live campaign. Eddie Newquist has more.
    [Marketing] 10 Social Lessons for B2B Companies
    2016 Social Marketing Planning Guide Download. Get daily inspiration for #marketers by marketers. — LinkedIn Marketing (@LinkedInMktg) May 23, 2016. The social media landscape is ever-changing, and so is the way people are making buying decisions. 10 Tips for Increasing Brand Engagement on Instagram Download. Social media is a great tool to attract prospects and customers with your content, and guide them through the buyer’s journey. Here are ten social lessons for forward-thinking B2B companies. 1. Get Blogging. Your customers can be your most valuable assets.
    [Marketing] Twitter Basics: How To Get Started On Twitter For Business
    And if you’d like to do some research, just search for the term using a hashtag, like #marketing  – or a hashtag that has to do with your business or services – and find a pool of people that you can reach out to! Marketing. Online & Digital Marketing Social Media for Business Social Media Marketing Tips Twitter Best Ways to Tweet Getting Started on Twitter marketing for small business marketing strategy social media twitter for businessWhat Makes Twitter Different. The people that you wish to speak to are approachable. the list goes on. Branding.
    [Marketing] Canva for iPhone – Design Like a Boss Wherever You Are
    As a marketer or business owner, you often need to react to real time events, and get something out quickly! Do you want to have design at your fingertips? Canva for iPhone lets you design like a BOSS wherever you are. In this post, I break down the features of the new Canva iPhone App and how it will leverage your DIY Design for better Social Media Strategy. In short, I’ll tell you why it’s awesome. Boss Doggy by Shutterstock. wrote about the iPad version here, and I know many of my readers love that too. Until now! Canva for iPhone has been released in the app store! Squee!
    [Marketing] How Pokemon GO Can Boost Your Social Media Strategy
    Social Media digital marketing geo-tagging improve social media online marketing social media social media manager social media marketingIf you’ve so much as turned on the news or logged onto social media for 5 minutes recently, you’ve heard of Pokemon GO. Whether you agree with it or not, play it or not, like it or not, you cannot ignore it. Which is why I’m writing about it. I am not one to jump… The post How Pokemon GO Can Boost Your Social Media Strategy appeared first on Jenn's Trends.
    [Marketing] Why LinkedIn is the Only Social Media I Use
    We’re the writer, the designer, the marketer, and the public face of the business. You’ll only find collections of professionals in those fields – which means they’re also influencers in your target market. This is a guest contribution from Matthew Oleniuk. Close to ten years after Facebook took the world by storm, there’s not much point in stressing the importance of social media anymore. Right? But in all the busy-ness, the one platform that always seems to be ignored is LinkedIn. So is LinkedIn even worth your time? Isn’t it just for job-seekers? Why not all of them?
    [Marketing] Why LinkedIn is the Only Social Media I Use
    We’re the writer, the designer, the marketer, and the public face of the business. You’ll only find collections of professionals in those fields – which means they’re also influencers in your target market. This is a guest contribution from Matthew Oleniuk. Close to ten years after Facebook took the world by storm, there’s not much point in stressing the importance of social media anymore. Right? But in all the busy-ness, the one platform that always seems to be ignored is LinkedIn. So is LinkedIn even worth your time? Isn’t it just for job-seekers? Why not all of them?
    [Marketing] 15 Awesome Social Media Apps for iPhone
    Using your mobile for social media marketing will make you more productive and efficient  when marketing your business on social media. The post 15 Awesome Social Media Apps for iPhone appeared first on Social media and content marketing technology. Social Media Tools Android downcast Iphone mention mobile marketing Social Media Social Media Applications Social Media Marketing tweetbotYou have your mobile with you 24 hours a day so you might as well get more benefit from it! Catch up on blog content using Feedly. Manage Twitter using Tweetbot. PRISMA. Phonto.
    [Marketing] These Are the 9 Best Tips We Got on Medium Marketing: 3 Worked, 6 Didn’t
    Our Best Medium Marketing Tips: Here’s Everything We Tried. I’ll go into great detail further on in the post about each of these strategies. First off, here are the Medium marketing strategies that led the biggest results for us. 1. When I first got started with growth experiments, Leo sent me this talk called “Growth Machine” by Brian Balfour  that models a lot of how we look at marketing experiments at Buffer. This one is based on a common content marketing practice, whereby you comment on top pieces to get noticed. Online MarketingThe results?
    [Marketing] How to Create and Post a 360-degree Photo on Facebook in the Next 60 Seconds
    Content Creation Facebook Marketing Photography Video Marketing 2016 social media marketing trends 360 facebook images 360 Facebook photos 360 images 360 videos 360-degree-images Advertising on Facebook Apps for 360 photos apps for Facebook best practices for content marketing content for Facebook content marketing on facebook content on facebook Facebook Advertising Tools how to make 360 degree images on Facebook ignite social media marketing on facebook marketing with 360 degree photos marketing with Facebook Social Media Agency of the year
    [Marketing] Google Index: 6 Ways to Get Your New Website Added Fast
    The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. Never Run Out of Blog Post Ideas: 25 Content Marketing Resources. Let’s get this out of the way first: there is no time guarantee of when your new website is going to be added to the Google index. It could be immediate, but it could also take 9 months (worst case scenario, but you get the picture…). Google says, “ Crawling and indexing are processes which can take some time and which rely on many factors. Google indexing factors. In other words, how many links come to it. The website structure.
    [Marketing] The Ultimate LinkedIn Lead Generation Guide
    According to data from the Content Marketing Association , 68% of online buyers will spend time reading content published by a brand they’re interested in. After all, it’s the top social network for B2B marketers. Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. You won’t find many selfies, heated arguments about celebrities or artsy brunch pictures. Most people sign up for LinkedIn for one of three reasons: Networking. Job hunting. Lead generation.
    [Marketing] 5 Ways to Measure Agency Operations
    Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. Conversely, having too much capacity is a strong signal that a major change is needed, whether it’s increased spending on marketing and sales, reducing headcount, or making a strategic shift in the types of services you provide or how they are priced. 2. Including rent, utilities, payroll, marketing, insurance, etc., David Klein is a San Francisco-based marketing executive who focuses on technologies that empower people and businesses. It’s not sexy.
    [Marketing] Politics Have Divided Us; How Do We Solve Our Differences?
    Related Stories ReadItForMe Is Cliff’s Notes for Business Five Barriers to Sustainable Business Growth Why I Bet On a Pro Poker Player to Lead My Marketing Team. In a time where politics has divided us even more than normal, people look to their leaders for advice on how to speak out and get involved. The post Politics Have Divided Us; How Do We Solve Our Differences? appeared first on Spin Sucks. entrepreneur Leadership all lives matter black lives matter david fisher donald trump melania trump Michelle Obama plagiarized speech talk about politics
  • AGORA PULSE  |  TUESDAY, JULY 19, 2016
    [Marketing] You Know You Need These Facebook Live Tips
    With live video being the hottest trend on social media, Facebook Live has become an important part of a page’s marketing strategy. In Facebook Content Strategy Facebook marketing tipsIn fact, with new changes to the Facebook algorithm, Facebook is  giving preference to those some live video posts. But where do you start? What ‘must do’ Facebook Live tips should you implement each time you go live? Let’s learn these easy-to-do suggestions that will leave your visitors wanting to come back for more. Before You go Live. People are busy. Once You Go Live.
    [Marketing] The 5 Biggest Changes to Visual Content on Social
    As social media marketers, we hear it all day, everyday: “Visuals are essential to social media success.” Sophisticated marketers departed from the traditional video format to explore this new and creative video method, which allowed for more opportunities to showcase products and experiences. In 2016, video is at the center of any conversation about Facebook marketing, with over 8 billion videos viewed on the network each day. Video is at the center of any conversation about Facebook marketing, with over 8 billion videos viewed on the network each day. Brands,
  • KOKA SEXTON  |  TUESDAY, JULY 19, 2016
    [Marketing] My End of Tour. #LinkedInLife
    Transformation of company. I was the first person at LinkedIn focused on social marketing in the B2B businesses. My previous manager at a different company was now leading the marketing department for Sales Solutions. people in marketing to feed the sales machine. In the vein of taking intelligent risks I wanted to learn a new market. The move into B2C felt a lot like the time I moved from sales into marketing. The decision to move into Consumer Marketing set me on a new path. Transformation of self. I was once awe struck by this place. That was 2005.
    [Marketing] How to Make the Most Out of Offline Success on Social, NCAA National Champion Style
    The Social Marketer’s Content Optimization Cheat Sheet Download. I run the official University of Oklahoma social media accounts. How to Make Social Marketing Decisions Faster Download. As social media marketers, we have a real opportunity to maximize our messaging. That’s how I do social media marketing at @UofOklahoma, and translate offline wins to social victories. Sometimes you win and sometimes you learn. – John C. Maxwell. People love winners, on and off social. Athletics has their own social media accounts. Shoutout to Karl!). You get the idea.
    [Marketing] 3 New Social Media Ad Formats that Every Brand Should Use
    As more media dollars are going to social, platforms such as Facebook and Twitter are constantly rolling out new social media ad formats to meet unique business needs. Here are some proven and upcoming formats that are expected to bring great results for retailers. Facebook Carousel Ads. Although these ad units have been around since 2014 we’ve been seeing them more frequently in our newsfeeds as more advertisers see the benefit of these ads. With a Carousel ad you can display 3 to 5 images and/or videos with links. Looking to get started with the Carousel format? Facebook Canvas Ads. Big news!
    [Marketing] Twitter Basics – How To Get Started On Twitter
    And if you’d like to do some research, just search for the term using a hashtag, like #marketing  – or a hashtag that has to do with your business or services – and find a pool of people that you can reach out to! Marketing. What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. News networks (like @AP and @CNN) will post breaking news announcements, companies may hold giveaways, celebrities post announcements on what they’re working on and everyone has conversations. START!
    [Marketing] 5 Mistakes Bloggers are Making with Online Courses
    Related Stories My Blogging Income Breakdown for the First Half of 2016 Could Marketing Automation Be Hurting Your Blog-Reader Relationships? By ProBlogger expert Sam Nordberg. Online courses are the hottest thing right now. Everyone seems to be launching their own course, and looking for ways to make what they believe is “passive income” – but here are five of the biggest makes people are making with their online courses right now: 1. Not thinking about who they are writing for. When you are creating a course, you need to think really carefully about the end user. Who are they?
    [Marketing] Join Us At 2016 Social Fresh Conference – Special Discounted Rate
    Join a select group of marketing and advertising professionals and learn how to up your social media game. You’re invited to attend Social Fresh 2016 , a nationally recognized conference cited by industry leaders as the best social marketing conference. Ignite Social Media’s Lisa Braziel, Vice President of Strategy and Co-Founder, will be attending and moderating a panel on Instagram Best Practices.  Also Also in attendance will be Carusele’s Kevin Magee, Vice President of Sales. See the full speaker list here. You never have to choose one speaker over another.
  • KIKOLANI  |  TUESDAY, JULY 19, 2016
    [Marketing] Standing Out Offline: 15 Ways to Use Tech in Trade Shows
    Take that as an opportunity to find out which marketing tactics work for them, why those tactics work and how you can use them to your advantage. In fact, when B2B marketers were asked about the channels they prefer to use, trade shows ranked number one in terms of the “quantity” and “quality” of leads generated. Trade Shows Are Effective Marketing Tools. When the Content Marketing Institute surveyed a group of B2B marketers, they found that 81 percent use live events (e.g. Business Uncategorized Event Marketing Technology Trade Show
    [Marketing] 6 Facebook Features Marketers Overlook
    Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. But marketers and social media managers don’t always have time to click through and read articles or watch videos. This post 6 Facebook Features Marketers Overlook originally appeared on Sprout Social. What began as a simple platform for specific college networks has grown into a hub of social activity for 1.65 billion monthly active users. Like Pages as a Brand. Select Like As Your Page from the drop-down menu. Click Save. 2.
  • SPIN SUCKS  |  TUESDAY, JULY 19, 2016
    [Marketing] ReadItForMe Is Cliff’s Notes for Business
    by Gini Dietrich So cool! I end up going between audio and text if, for example, by Paula Kiger Related Stories Three Steps to Overcome Self-Doubt Five Barriers to Sustainable Business Growth Why I Bet On a Pro Poker Player to Lead My Marketing Team. entrepreneur Professional Development audible books on tape cliff's notes Crush It Different executive book summaries Flip the Funnel made to stick marketing in the round Steve Cunningham VistageAre you one who hates to read business books? Or are there too many and you can't keep up? Comments i thought of you when he made this offer.
    [Marketing] Case Study: How to Drive 300+ Backlinks to 1 Blog Post
    And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results. The Stats Post is very easy to put together, mainly because it doesn’t require much writing… But it does require good research skills and an understanding of your market. The Stats Post Formula: Content Marketing Strategy that Drives Results. 59 Killer Content Marketing Stats: 2014 Edition was put together in just 1100 words and is in essence a list of curated stats. The term “education based marketing” was institutionalised by Chet Holmes.
  • PAM MOORE  |  MONDAY, JULY 18, 2016
    [Marketing] Blogging for Business: 10 Foundational Requirements for Success
    The only guarantee we have today with the social networks and digital marketing is change. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo. The #1 question we hear from clients of our consulting and training agency, Marketing Nutz and students of our courses is “how do I build a blog and write content that brings real and measurable business results?” 10 Stupid Social Marketing Tactics You Must Stop Now.
    [Marketing] Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)
    Marketers should continue to design big ideas based on their business objectives as usual. What are the similarities and differences between how users of Facebook and Instagram feel about both social networks? Facebook IQ  released a new study  in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. and U.S.—were were polled on their “behavior and emotions across the two platforms.” Its findings included: Respondents were 1.3 times more likely to interact with celebrity content on Instagram than on Facebook.
    [Marketing] Do You Know How to Create the Perfect Content Marketing Strategy?
    But it is important to create a content marketing strategy specific to your goals and audience. Whether you are starting a content marketing plan from scratch or just need to refine your strategy, below are some things to consider. What Do You Want to Achieve in a Content Marketing Strategy & Why? good content marketing strategy can lead to predictable outcomes and scaleable results. This is why content marketing is so powerful. Rebecca Lieb Content Marketing Analyst and Author @lieblink. Email marketer. You need a plan and a good one.
    [Marketing] 3 New Apps You Should Use for Social Content Creation
    Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging. We’re talking about apps that give you the freedom to explore your creativity, while remaining realistic and relatively easy to use at the same time. With these apps, you can create and enhance content on the fly, with just the tap of a few buttons. So shall we get to it? You have a lot of content to create. Photo Candy. Price: Free with in-app purchases. Facetune. Price: $3.99.
  • SPIN SUCKS  |  MONDAY, JULY 18, 2016
    [Marketing] Five Barriers to Sustainable Business Growth
    Business Growth entrepreneur business growth planning Business Model business plan business planning grow your business growth planning market dynamics marketing dynamics promoting talent recruiting talent successful business plan sustainable sustainable business growth sustainable business plan talent management team dynamics viable business planThere are many barriers that may keep a business from sustainable growth. These barriers are usually different for smaller and larger businesses, based on the level at which they compete. Here we take a closer look at each one.
    [Marketing] Facebook Debuts App Event Optimization, Extends Dynamic Ads, Canvas to Apps
    Advertising/Marketing Facebook App Event Optimization Applications apps Canvas Developers Dynamic Ads Facebook Audience Network games Gaming Instagram Mobile App Install Ads Mobile Application Install Ads mobile commerceFacebook announced Monday that it will extend its dynamic ads  and Canvas  ad product to applications, along with launching a new product, App Event Optimization. And dynamic ads for app installs and Canvas for mobile app install ads  will launch “over the next few weeks.”. Businesses such as mobile commerce and gaming apps are seeing success.
  • PROBLOGGER  |  MONDAY, JULY 18, 2016
    [Marketing] 10 Top Twitter Tips to Improve Your Engagement
    One of my biggest bugbears in the world of marketing are people that do not have Twitter. Optimisation is a word that is engraved onto every marketer’s skull, but with Twitter’s limit you are limited to what you can say. This guest post is by Josh Sayers of Adventure Connections. It’s a free platform that has over 310 million active users, and unlike the monster that is Facebook, doesn’t meddle with your timeline (too much). Whether it’s engaged with is a completely different matter but with these Twitter tips you should see a rise in your performance! Ready to jump in? Ask them!
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