[Marketing] Marketing Doubleshot Podcast - Ep. 3 - Personal Branding & Mobile Customer Journey
    Links & resources mentioned in this episode: Altimeter Group Mobile Report: www.altimetergroup.com/pdf/reports/M…ter-Group.pdf Marketing Companion Podcast: www.businessesgrow.com/podcast-the-m…ng-companion/ Mark Schaefer: twitter.com/markwschaefer Tom Webster: twitter.com/webby2001 Etsy: etsy.com. marketing marketing doubleshot podcast digital marketing personal branding mobile marketing
    [Marketing] Why We Love Social Media Analytics (And You Should, Too!)
    'Social Media Analytics is a powerful means to discover the exact customer sentiment which takes off the lead in attaining a better social position in the market. Then refining the marketing campaigns accordingly, in a way improving and upgrading the overall customer experience, leveraging great profits to your business. Social Media Brand branding Business social media analytics social media marketing social media optimization social media services The analysis procedure nails its importance in 2015 as well as it helps to:-. It will rely on upon the objective.
    [Marketing] International Selling: How to Be Ready for The Next Opportunity
    Get Weekly Marketing Updates. Martin’s Top Sales or Marketing Advice – Shovel first; collect second. If you enjoyed this episode of This Old New Marketing podcast, please  head over to iTunes  or Stitcher to leave a rating, write a review, or subscribe. About the Author:  Jeff Korhan, MBA, is the  author of  Built-In Social: Essential Social Marketing Practices for Every Small Business  and host of  This Old New Business podcast. Lighting Round Tips and Advice Martin''s Top Sales or Marketing Advice - Shovel first; collect second. Download. iTunes.
    [Marketing] Fetching Friday – 20 Posts on Marketing and Productivity
    Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Know What Your Audience Wants Before Investing in Content Creation and Marketing by Rand Fishkin. Key Digital Marketing Skills Students Don’t Learn In College by Lee W. Search Engine Marketing. Social Media Marketing. 26 Tips for Improving Your Social Media Marketing by Debbie Hemley. Habits of Successful Social Media Marketers by Rebekah Radice. 'Fetching Friday is back for week five of 2015! Frederiksen. Productivity. Barnes.
    [Marketing] PRSA LA State of the State of PR
    Robert Rose, Chief Strategy Officer, Content Marketing Institute. 59% od companies surveyed late last year say hiring of content marketing is imminent. 34% of companies say they can’t find people with digital content marketing skills to hire. We are the storytellers and content marketing should be our domain. How would you advise young professionals to go about optimizing their market value and relevance in 2015 and beyond? These 15 skills will keep you marketable. Content Marketing Online PR digital PR digital skills public relations
    [Marketing] Epic Linkedin Sales Fail
    Zuberance Webinar June 24 Shows How to Turn Word of Mouth into Sales Zuberance, a Word of Mouth marketing company that provides an. Marketing 'I’ve been using LinkedIn for at least 10 years now. And it’s been a great platform for connecting with business contacts, and networking. But to be honest with you, ever since LinkedIn’s IPO, there have been a lot of changes. really like the fact that you can publish articles on LinkedIn. I’ve heard reports that LinkedIn is great for generating sales leads. don’t do that, but I do get my share of sales pitches.
    [Marketing] Digitalization and the human element in technological change
    Examples include marketing automation and CRM projects, social collaboration initiatives and […]. 'One of the key reasons technology implementations, digital transformation efforts, IT projects, customer service or experience optimization plans and digital business projects fail is the lack of attention for the essential human component. It’s a phenomenon we see in virtually all areas of business. Digital business Digital transformation Human business Social collaboration change management collaboration digitalization empowerment engagement Ovum Richard Edwards
    [Marketing] Top Reasons Case Studies Make Good Marketing
    We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. Small Business Internet Marketing case studies case study guidelines credibility story marketing 'Everybody loves a story — and a case study tells a story. case studies are flexible so they can be a blog post or one of many formats. case studies that include visual elements are attention-grabbers. Your case study doesn’t have to be a scientific fact-finding mission unless you want it that way.
    [Marketing] Twist Image Becomes Mirum
    Over the course of several months of meetings, we wound up meeting and connecting with other digital marketing agencies that had been acquired through JWT (now known - again - as J. There were conversations about pulling all of these agencies together to unite and create a brand-new global digital marketing agency. It was a great opportunity for us to get in on the ground floor and build something new, so we decided to become a founding partner of this new global digital marketing agency. We employ over 2000 amazing digital marketing professionals. digital marketing.
    [Marketing] The 15 Types of Social Media Know-It-All
    i.e. the one who “has an answer for all marketing needs with little proof of performance.” 'It’s one thing to educate yourself, including on social media. Education is a good thing. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? That’s a very real danger, in this day and age. There’s a social media “guru” wherever you turn, and it seems as if everyone and their brother is telling you how to do something on social, or not. Sometimes Ah, don’t we know it. But
    [Marketing] The Spin Sucks Inquisition: Monica Rodgers
    For our profession, Global Content Marketing by Pam Didner. 'By Gini Dietrich I’m going to be fully transparent here: I am not above bribery. Monica Rodgers sent a gorgeous bag of chocolate and made me indebted to her for life. don’t know if I can do her as much justice as she can herself, when you read her story about how she became interested in the PR industry. Therefore, I have pasted below an excerpt from her story so you can see what I mean. The action moved fast but coordinated. She went on to work in public affairs for the U.S. Army  and later the U.S. Air Force.
    [Marketing] ICYMI –
    Facebook quietly launches a ‘Lite’ app for Android users in emerging markets. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Facebook updates. Facebook suffered outages. Facebook continues to dominate social logins. Facebook launches a new conversion lift product for advertisers. More than half a billion people access Facebook solely from mobile. Facebook now has over 3B video views per day. Facebook beats quarterly earnings target. Twitter.
    [Marketing] A Priceless Marketing Lesson For Us
    What has this got to do with marketing? It has everything to do with your marketing. Marketing improve efficiency marketing lesson with marketing 'There are some things that just matter more. There are some things that mean more than money. Yesterday, I got a call from one of my Uncles neighbours who had found him disorientated. She had taken him in and continued to hold his hand until I drove the hour and forty minutes to be with him. He is now safely at my house being looked after). It has everything to do with business.
  • DEVUMI  |  FRIDAY, JANUARY 30, 2015
    [Marketing] Use the Twitter Discover Tab to get More Twitter Followers
    Twitter content marketing hashtag marketing online marketing social media marketing twitter marketing twitter marketing strategy 'The absolute worst thing your Twitter account can be is boring. m not just talking about how your fans see it, but how you see it as well. If you’re not engaged, and using Twitter to its full potential, your enthusiasm for Twitter will plummet along with your follower numbers. The Twitter Discover tab is there to help you find internet new content, people, and events. The Twitter discover tab is there to help you. Ya, no.
    [Marketing] 17 Battle-Tested and Data-Backed Writing Tips
    If you’ve been marketing or copywriting for very long, you know the answer is “it’s complicated.” Tailoring your messages significantly is a  powerful writing tip for email marketing. It works for other kinds of content marketing, too! The marketing experts at  Unbounce recommend creating content directly from issues resolved by your client services or customer service team. Science and  marketing research have found that verbs perform better than nouns in social media posts and other forms of web content. 'Image source. Ask a Question.
    [Marketing] Ways to boost SEO using Social Media
    'For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google. Jayson DeMers a contributor to Forbes.com posted “ 6 Social Media Practices That Boost SEO.” ” He points out how the number of followers your social media profiles have can effect rankings, but also that Google can detect follower spam. Read all 6 of the practices he mentions here >> Via: AudienceBloom.com.
    [Marketing] PR Writing: Seven AP Style Rules to Know
    Related Stories Offsite Content Marketing: Six Tactics to Reach New Audiences Use Media Relations to Get on the First Page of Google Eight PR Sins Every PR Pro Should Avoid. 'By Eleanor Pierce. Question: You’re doing some PR writing and it’s important to look like you know what you’re doing. How well do you know  AP Style ? Look, if you’re aiming for some earned media results and craft an excellent pitch, missing one tiny   little tidbit of AP style isn’t going to get your email chucked with yesterday’s garbage. Get to Know AP Style aka the Journalism Bible.
    [Marketing] How to Effectively Use Social Media in the Real Estate Industry
    'Social media is now considered a critical component of nearly every organization’s internet marketing strategy. While real estate professionals once relied heavily on print advertisements, physical signage, and word of mouth, the industry’s marketing efforts are now largely defined by how well they utilize the internet and various social media platforms. When used properly, social media can serve as a multi-purpose tool that helps you build a brand, network, and reach a larger market. Use Instagram to post pictures of properties and market your listings. Twitter.
    [Marketing] How Construction Companies are Leveraging Social Media
    From the local coffee shops to Fortune 500 companies, social media will play a large role in nearly every business marketing plan this year. The Construction Marketing Association might surprise you. These are surprising statistics for an industry that was once primarily fueled by word of mouth marketing. No longer can you rely on simple print advertisements or word of mouth; you’ll need to take a strategic, dynamic approach to marketing. 'One thing in 2015 is quite clear; social media isn’t going anywhere. Ask for participation. Become a thought leader.
    [Marketing] Mistakes To Avoid In Your Video Marketing
    There have been a number of  video marketing  posts with helpful links on this blog. Knowing Knowing your customer is foundational to every marketing message. Do you have any advice for those ready to try video marketing? Video Marketing marketing videos 'One of the best ways to capture interest is video. Look around at all the people watching something on their phones! Who knew that one day we could do that? But those videos that folks are watching usually are not like this: infomercial-style. uninteresting to the targeted audience. lots of jargon.
    [Marketing] 9 Copywriting Rules To Create Hypnotic Posts Your Readers Will Love
    Funnily enough, most of the content marketing style writing you read now, is heavily influenced by copywriting principles that marketers (who violently squeezed the power out of every word to make their copy super effective or go to bed hungry,) used to sell to complete strangers. So let’s revisit the raw “old school” copywriting roots of blogging/content marketing and discover the powerful principles used to make millions from the written word, and how they apply to writing popular posts today.  . 'Image via Flickr user Daniel Lee. Your blog posts have a purpose, right?
    [Marketing] Can’t Miss Campaign: Your Year with Nike+
    Social Media Case Studies jessica gioglio nike social image of the week social media campaign video marketing visual marketing your year with nike 'According to Nike, “Data means nothing if you don’t do something with it.”. Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. Enter the, “Your Year With Nike” campaign. The strategy behind the videos is two-fold. The use of data also speaks volumes about the future potential for initiatives like this.
    [Marketing] 4 Ways to Use Technology to Your Advantage
    Typical time-wasting culprits include website management, tech support, printing, marketing, shipping, credit card processing, payroll, human resources and legal assistance. Digitize Your Marketing. The good news for small businesses seeking more efficient marketing methods is that video makes it easier to automate your promotional campaigns. Other forms of digital marketing, such as sharing photos on social sites and blogging, can provide similar leverage for more efficient marketing as well. 'Guest Post Submission. Plus, video can be replayed perpetually.
    [Marketing] How to Score the Best Clients For Your Agency
    All respondents work in organizations with a marketing budget of $1 million or less, all are decision-makers with regards to purchasing agency services, and all work with agencies now, have worked with them in the past, or are in the process of hiring an agency. They prefer to work with subject-matter experts in their required marketing disciplines, and they believe it’s important to change agencies periodically, even if they’re doing a good job. 'Image via BigStockPhoto.com. The study answered some common agency questions with surprising insights. Tweet This ).
    [Marketing] Big Data for Small Businesses [Infographic]
    This doesn’t mean that those small businesses can’t leverage publicly available big data to gain an edge in their markets. Business & Marketing big data big data for small business big data for small businesses big data infographic small business infographic 'One of the biggest tech buzzword from 2014 was big data. There There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? Examples of big data can be found in the health care and finance industries.
    [Marketing] What Comes Easy and Natural to You That Others Struggle With?
    After five years self-employed in digital marketing and concurrently serving as an elected councilman, I want to combine my digital and policy lives and help an organization with public affairs. 'Kathy Caprino believes answering this question helps you understand your greatness and your next life decision. career coach, Kathy elaborates : If you don’t know what you’re great at, you can’t advocate for yourself strongly enough. Your communication style and the way you present your requests, projects, and ideas will be limp and unconvincing. Makes sense. It’s in my LinkedIn summary.
    [Marketing] 15 Digital Skills You Need in 2015
    'The SkilledUp study just released in January 2015 shows that more than half of US companies plan to increase their budgets for content marketing, digital PR and social media this year but 34% say they are struggling to find people with the right skills.     40% state that their companies will be hiring content marketers in the next year.     42% of companies state that they do not have the skill sets to implement content marketing.     34% of professionals have a hard time hiring individuals with content marketing expertise. Content Marketing Online PR
    [Marketing] How Communication makes or breaks your business
    For example the communication channels that marketing uses to connect with clients and prospects won’t be as effective for internal matters of the business. 'In The DNA of Resilient Organization , the  author points out that an organization needs to have specific processes built around communication in order to make the business successful. If your business doesn’t have those processes in place a lot of communication can be wasted. I’ve seen this occur with both big and small businesses. In small business, the opposite problem occurs. What is it?
    [Marketing] Backlinks Matter: Take Control of Them
    Links are still the backbone of every SEO strategy and every online marketing effort, for that matter. Having control is important because of the hectic nature of online marketing and the modern SEO space. Then, there’s also the online marketing side (not SEO). Link building has been instrumental to the  success  of Bidsketch and the way we’ve been able to use content marketing to promote our main product—the Bidsketch proposal software. For instance, you can check out our free marketing proposal template if you go here. 'By Karol Krol . Or do you?
    [Marketing] A Poignant Reminder of Social Understanding
    If business put more effort into truly understanding their market, the people who may want to invest in their brand then a deeper social relationship would develop. 'Social business is not new. Relationship building has always been the cornerstone of business. It may have moved from the golf course to LinkedIn yet relationships are stronger for the investment in social understanding. Understanding is an important word and one that is not valued like it should be. We are both deep thinkers and a little like swans… a lot of who we are is underneath the surface.
    [Marketing] Why Blogging Isn’t Good Enough
    Content Management content marketing Social Media 'Blog posts aren’t getting it done. Anyone can blog and almost everybody does. Your blog post is locked in a cage match with millions of other posts shouting at a limited pool of readers. Success in 2015 means retiring your blogger title and taking your game to a whole new level. You’ll need to become a full-stack content creator.
    [Marketing] Ice Cream Makers Scooping Up Social Media
    Ice cream sales are double-scooping through the roof and it’s all thanks to manufacturers’ marketing efforts on sites like Facebook and Twitter. Customer outreach is the key to marketing success and ice cream manufacturers know there’s no better way to get the word out about their tasty treats than with social media. In fact, a number of big ice cream brands or jumping on the social ice cream truck to market their frozen goods. Popular Ice Cream Social Marketing Campaigns. That in combination with great promotions results in marketing success.
    [Marketing] Four great examples of data visualisation in action
    This is just one of the great pieces of data visualisation that Marketing Week is now using in its articles to bring key insights to life. Infographic by Pragma via Marketing Week. Consumer behaviour Future of market research Consumer Behaviour data data visualisation freshminds Infographic Information qualitative research quantitative data 'Information overload. Infobesity. Infoxication. Whatever you call it, at some stage or other, we’ve all been there – sat in front of a data set so big or a report so heavy in detail it’s impossible to digest. variation on a classic.
    [Marketing] Why Twitter is Not Your Bae
    This video is f rom  Jay Today is my near-daily 3-minute video where I talk about social media, content marketing, business and life. 'Image via BigStockPhoto.com. The real problem with brands saying “bae” and “on fleek” isn’t the slang. It’s the targeting. There’s been a lot of talk lately about brands using youth culture slang, like “bae” — spelled B-A-E — and “on fleek” — which means on point, as in these Jay Today videos are on fleek — and other jargon like that. Sprout Social Shoutout.
    [Marketing] How Fast Should A Social Media Response Be?
    According to Sandra Fathi at the SMX Social Media Marketing Conference, here are the deadlines for recovery from a social media mistake: on Twitter, you have to respond within minutes, and after two hours it’s too late. Social media lead generation is a very effective marketing strategy, but the effectiveness only lasts as long as the responsiveness does. 'One of the great things about social media is its immediacy — and that immediacy is also its greatest risk. on Facebook, you have up to twelve hours to get that response in. What About Regular Responses?
    [Marketing] B2B Social Media Marketing: 5 Reasons Companies Skip Social Media And Why They’re Wrong
    'Today we have a guest post from Carli Evilsiver , Marketing Coordinator at WTWH Media. Social media marketing is becoming common across all types of industries, but some B2B companies are still hesitant to jump on the social media bandwagon. They are sometimes intimidated by social media marketing because it is new, changes every day and can be difficult to create a strategy for social media. Social media marketing uses time and energy to set up and maintain. Solution: Marketers should recognize that if social media is used correctly it is effective for B2B.
    [Marketing] Offsite Content Marketing: Six Tactics to Reach New Audiences
    In the meantime, it’s important to talk about offsite content marketing—or promoting the content you create in other places around the web. Offsite Content Marketing. Offsite content marketing is necessary for three reasons: It helps you build new audiences. Even if you work in a very niche, business-to-business organization, offsite content marketing is necessary. Think about offsite content marketing in the same way…but you can do it behind your computer screen without any pants on, if you want. 'By Gini Dietrich. From that stems new subscribers.
    [Marketing] You’ve Got Brand Ambassadors. Now What?
    One of the things that stands out to me when I work with clients and chat with other marketers is that organizing and making the most out of a marketing relationship has become more tedious and delicate than finding influencers. This post lists a plethora of steps that you can take starting today on what to do with your brand advocates to turn them into marketing machines for your brand. Organizing and making the most out of a marketing relationship has become more tedious and delicate than finding influencers.  — @KristenWords  ( Tweet This ). Social mentions.
    [Marketing] Social Media Marketing Advice 2015: Cross-Platform Marketing
    'An overall social media marketing plan is an essential in today’s consumer market. If all you have right now is a failing Facebook fan page, you need to step your social media marketing game up! This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015. This social media marketing advice isn’t just about becoming SoundCloud famous. You don’t just have to work on SoundCloud marketing either. It’s about having audio for your fans to play when they’re tired of reading. YouTube.
    [Marketing] Put Your Customers First on Social Media
    'Whether you run a well-known company or one that most people have not heard of outside of your hometown, social media is essentially a free and very worthwhile tool that should always be on your marketing radar. So, is social media one of your marketing priorities? With that being the case, if you market clothing that includes the best bras and panties , you of course should be targeting women, but don’t write off the other gender just yet. That said what are you doing to promote your social networking in 2015? Being Relevant and Interactive.
    [Marketing] How your brand can win the 2015 Super Bowl
    From organization and preparation tips, pre-game content recommendations, Social Media Campaign ideas, and rules of real-time engagement, SayItSocial has tons of great ideas to help you win the Super Bowl advertising and marketing game! Corporate Social Media Digital Marketing Social Media Super Bowl Marketing facebook social media super bowl Super Bowl 2015 Super Bowl Advertising Super Bowl Strategy 'In this blog we discuss the ways that your brand can come out victorious during the big game in 2015. The post How your brand can win the 2015 Super Bowl appeared first on.
    [Marketing] Pinterest Boards Your Business Should Be Following in 2015
    'Now that the Pinterest buzz has been pushed aside for Instagram, infographics, and a new wave of mobile marketing excitement, it’s a good time to really stop and look at some of the boards businesses have created. Finding Pinterest boards that are similar to industries like marketing, technology, or sales is much more difficult to find on the network. These businesses have the opposite problem of businesses that put a lot of emphasis on the visual; however some of these suit-and-tie businesses have been able to make it work: Marketing, Media, Etc. Gifts.
    [Marketing] Content Marketing Resources
    'The great thing about being in intent marketing is that there are so many other content marketing professionals creating…you guessed it, content. Here are some of the best social updates that talk about content marketing on platforms like LinkedIn , Twitter and other social networks. These are some great resources for people that are trying to step up their content marketing game. Content Marketing content marketing LinkedIn Twitter Powered by WP Bannerize.
    [Marketing] What is Content Marketing?
    'Content marketing is the art of using content of any kind (blogs, podcasts, newsletters, and much more) to reach prospects and customers and influencers, and warm them up for the potential of a purchase. You can have an offline business and use content marketing. The art of content marketing is to create information that entertains, informs, and then CONNECTS a potential buyer with what you do/offer. Continue Reading The post What is Content Marketing? You can promote yourself, a book, a store, a church, or whatever it is you need to do. Promotion
    [Marketing] Going from a Blog to a Vlog: What the Big Companies Can Teach Us
    The move online from only having a blog for your online marketing is, of course, one which has long since been abandoned. trend towards video, with YouTube leading the way, has lead to the rise of the vlog as the next big thing in content marketing. With a target marketer of nearly always active millennials, with short YouTube attention spans, and a product that is best with constant promotion, Red Bull have turned to the power of LOTS for their vlogging. Those with a youth market need to help foster a community, and the comments section is where that happens. VIEWS.
    [Marketing] Give And Ye Shall Receive: Mentoring, Creativity and Innovation
    About the author:  Liz Scherer is a health and wellness strategist and digital health pioneer with a knack for helping businesses solve marketing, communications and development challenges. 'This is a guest post by health and wellness strategist and digital health pioneer Liz Scherer. When you hear the word ‘mentor,’ what is the first image that comes to mind? Is it a middle-aged man in a suit, briefcase on a table in front of him and a Mont Blanc pen in hand? Pretty passé, eh? Venture capitalist and Paypal co-founder Peter Thiel would agree. The Conceptualization Belief.
    [Marketing] 4 Things You Need to Know Before You Pitch
    Content Marketing content marketing pitch strategy publishers target audience visualization 'Image via BigStockPhoto.com. Not sure where to begin with researching your outreach prospects? BuzzStream and Fractl have collaborated to figure out the most important aspects of publisher personas and pinpoint the four aspects you need to research before you pitch: Education. Work History. Target Audience. Need for Visual Assets. Education. Formal education levels vary widely among writers, publishers, and editors. Image via Frac.tl. Work History. Image via Frac.tl. Target Audience.
    [Marketing] Email Marketing: Still a top performer
    So do your homework and take advantage of a great marketing tool. Marketing Tips Marketing Tools Traditional Marketing Uncategorized email marketing emarketer heidi cohen how to use email marketing effectively John Sonnhalter why email marketing is so effective 'Do you know that the average office worker checks their email 30 times an hour? Can you imagine what the stats are for contractors out in the field? The point is that emails are very acceptable ways of communicating with each other.
    [Marketing] Could you have zombie loyalists?
    appeared first on Drew's Marketing Minute. 'Peter Shankman’s new book Zombie Loyalists — Using Great Customer Service to Create Rabid Fans  comes out today and I’m looking forward to reading it on the plane tonight! If you aren’t familiar with Peter, he’s best known for founding Help a Reporter Out , which changed how journalists and sources interact around the world. This new book is his fourth, and is the follow-up to his best-seller,  Nice Companies Finish First. He blogs at  Shankman.com , and tweets random hilarity at @petershankman. Buy from us!”
    [Marketing] Content Distribution: Eight Ways to Gain New Readers
    have one more section on using offsite marketing for content distribution, but I’m already at close to 1,500 words (and I’m 13 minutes late in publishing), so I will save it for tomorrow. 'By Gini Dietrich This whole digital world is a funny beast. Just when you think you have it figured out, it changes. am often asked, “How do I promote blog posts and distribute my content?” ” because what worked in 2010 no longer works today. Of course, the answer is often “it depends,” which is a crappy answer, but one size does not fit all. told you. Email.
    [Marketing] Direct marketing is dead. Long live direct marketing!
    ———— Direct marketing is all about communicating directly with people. This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). Like most forms of marketing, direct marketing has changed over the years and the old way of doing things is most certainly on the way out. Direct marketing campaigns need to work with your marketing mix. There was no need for other kinds of marketing because you had a direct, uninterrupted line to your customer.
    [Marketing] How to Convince People to Do Your Marketing For You
    Spending efforts on brand ambassador networks are where many marketers are seeing their most epic outreach marketing results. Such is the case with Bhakti Chai , this month’s case study of marketing done well. Bhakti has a network of ambassadors comprised of fans who opted-in to be part of their marketing program. Perhaps your time could be better spent fostering relationships with the people who already want to do your marketing for you. So you know how to market with the ambassador’s strengths!). 'Image via BigStockPhoto.com. Key Takeaway.
    [Marketing] Mindful Goal Setting
    So as each day went by, I went inside and listened for a compelling “message to market.” 'I really wanted to promote my Mindful Social Business Coaching program during the holidays. But I was overwhelmed by the hype being delivered by the email lists to which I myself am subscribed. really am committed to creating a hype-free zone here for us. ” The post Mindful Goal Setting appeared first on Bare Feet Studios. HowTo Strategy goal-setting goals mindfulness planning
    [Marketing] The Social Approach to Helping Military Members
    'Businesses are taking creative approaches to advertising and marketing strategies, using a variety of platforms and reaching out to a number of customers and potential customers in specific groups. One of these ways of marketing is to use social media to reach out to current and former military members. Some Examples … MilitaryAvenue is a site where companies can market directly to military families. Because of the marketing strategies, Frog in My Box can easily reach out to military members. Using social media is just one way to reach out. Showing Gratitude.
    [Marketing] The Simple Way of Finding Your Market Niche
    People think that they need to attract ‘similar’ but is that the right way to look at your market? When you start a business there has to be a need that you must fulfil – it is that ‘similar’ need that creates the market. Because if this difference is something that is commonly felt…then there is a market. Branding branding how to serve start a business your market 'All customers are different. We are not looking for similar people or similar customers. How to think about uncommon commonalities. How to Serve Your Community.
    [Marketing] When Does Content Backfire?
    Small Business Internet Marketing content content backfire content calendar content style guide planning content 'Are there any commercials that stick in your mind even though you can’t remember what the commercial was actually advertising? That’s a good example of a backfire. It doesn’t help much to create memorable content if the memory isn’t going to connect to your business. Another factor in content backfires is when the intended response doesn’t happen. Why does this stuff happen? Poor Planning. If you are using a content calendar , use it right.
    [Marketing] #Hazing Prevention: A New Digital Discussion
    Wellesley’s Office of Student Involvement also actively used social media to market their observation of National Hazing Prevention Week. 'In the wake of continued incidents of violence and death caused by hazing acts within fraternity and sorority rituals, the methods that organizations are using to cause harm to students are vast and seemingly endless.  Black Haze: Violence, Sacrifice, and Manhood in Black Greek-Letter Fraternities , by University of Louisville professor Dr. Ricky Jones, is the most prolific and thoughtful writing on hazing to-date.  initiated a $4 million lawsuit.
  • T2 SOCIAL  |  MONDAY, JANUARY 26, 2015
    [Marketing] How Often Should You Post to Social Media [INFOGRAPHIC]
    One of the more popular questions marketers tend to ask relates to how often to post to social media. The post How Often Should You Post to Social Media [INFOGRAPHIC] appeared first on t2 Marketing International. 'How much is too much? How little is not enough? This infographic does a pretty good job of answering those questions. The truth of the matter is simple: the frequency with which you post will differ based on both the industry in which you find your business and the qualities of your audience.
    [Marketing] Monday Roundup: 2015 Marketing and PR Trends
    Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 6 Digital Marketing Trends to Watch in 2015. Five 2015 digital marketing trends for your consideration. Why: What does marketing look like when there are no boundaries? Mark Schaefer shares some views of possible 2015 digital marketing trends that “have his wheels turning.” Where Does Search Fit in Digital Marketing in 2015? You’re welcome. Image: infradept via Flickr, CC 2.0.
    [Marketing] Trends for 2015
    Nonprofit Marketing and Fundraising Trends to Watch in 2015 from John Haydon. 'I don’t know about you, but I haven’t seen as many “trends” an “predictions” slide decks (or blog posts) this year as in years past. Wonder why. ‘Course I didn’t have the energy to do one, but I have been deep in book writing so I think you can forgive me this time. Anyway here are three I liked. Enjoy. Top 10 Mobile Trends 2015 from Golden Gekko. 25 Disruptive Technology Trends 2015 – 2016 from Brian Solis.
    [Marketing] No One Knows Who You Are
    Is it any wonder social media experts and to a lesser extent marketing bloggers aren’t taken seriously in the CMO office? 'It’s funny how some people feel an online profile is the most important part of their career today. Building a business or a career based on an online reputation instead of an the actual product or service can only lead to difficulties. As shocking as it may to many big online influencers, a lot of people don’t know who they are. Even if they have heard their names, they don’t care about someone’s big blog or Instagram profile.
    [Marketing] Don’t Let Your Secret Sauce Kill Your Content Marketing
    He asked me what I thought about “secret sauce” and its impact on content marketing. Often, businesspeople will limit the scope and scale of their content marketing and overall information provision because they are afraid to reveal the secret sauce. . Content Marketing About Your Sauce Doesn’t Invalidate Your Business. Here at Convince & Convert, we routinely publish detailed presentations of how we do social media strategic plans and content marketing strategic plans for major brands. Your Sauce Isn’t Secret. Probably.
    [Marketing] Newsjacking: The Good, the Bad, and the Superbowl
    What could the deaths of innocent people or the downing of an aircraft REALLY teach you about PR/marketing/social media? Content Marketing Institute wrote about a series of brands  who nailed the “poke a bit of fun at pop culture” style of newsjacking, including this Tweet, from DiGiorno Pizza. 'By Lindsay Bell I hate newsjacking. Like, viscerally hate it. remember saying, upon hearing the news of the tragic events in Paris , “If I see one post that even bears a whiff of What Charlie Hebdo Taught Me About X I will gouge my eyeballs out with a melon baller.” Because, really?
    [Marketing] Evolution of the Organization Pt. 1
    Sales should be speaking with product development, marketing should be speaking with customer service and support, and engineering should be speaking solution delivery teams. 'This concept and visual was taken from my new book, T he Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. few weeks ago I introduced the concept of  The 14 Principles of the Future Organization  which outlines the crucial characteristics that organizations must have in order to succeed in the new business landscape that we are seeing emerge. Workforce. Adaptation.
    [Marketing] 7 Myths You Believe About Freelance Copywriters
    'While  92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. However, as the discipline of  content marketing continues to grow, that is changing. If your freelancers have a background in content marketing, they should be well-versed in SEO, image-sourcing, formatting for humans, and user-experience. Hiring a writer with a broad knowledge of inbound marketing can ensure you receive content that’s literally ready to publish. Content Creation Content Marketing Copywriting
    [Marketing] The Top Startup, Venture Capital and Entrepreneurship Articles This Past Week
    Why Your Company Needs Marketing Materials via Create Business Growth. 'BUILDBox curates the best building resources for technology entrepreneurs, daily. How Many VCs Should You Pitch for Series A£ by @NextViewVC. 12 Small Business Tools for Smooth Sailing in 2015 by Alex Ivanovs. Prioritizing Diversity In 2015 via @TechCrunch by @joelle_emerson. How to Build Online Relationships into Meaningful Networks via @msuster. What should you include in your monthly investment update£ via @jason. We Will Never Need Another Financing – @bfeld. Internet of Things via @a16z.
    [Marketing] Real Brand Storytelling
    Back when I first started publishing music  magazines on the Internet (in the mid-nineties), there were few people writing about the power of the Internet from a business and marketing perspective. We have also shared the stage on numerous occasions, because Bryan is a professional marketing keynote speaker as well. digital marketing. marketing blog. marketing podcast. 'Episode #446 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. have known Bryan Eisenberg forever. There were message boards and email lists.
    [Marketing] The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015
    2013 was the year when people started taking content marketing seriously. Perhaps the biggest revelation is the way local bricks and mortar businesses have taken up content marketing. And the way people are turning towards Google for suggestions about their local outlets, means that more local businesses will start investing in different online marketing activities. Content Marketing. Content marketing is the foundation of this strategy. In short, the online reputation of your business is the gatekeeper for all other forms of marketing. Blog Promotion
    [Marketing] Digital transformation, the customer experience and marketing
    'Although digital transformation is about much more than customer-facing functions, it’s clear that in many transformation projects, the customer experience is a key driver and catalyst. In more IT-oriented projects, the same goes for the user experience and user adoption. Actual usage and adoption in fact is essential to make such projects succeed. Knowing the […
    [Marketing] Week in Review: Posts and LIFT Shares, Jan 18 – 24, 2014
    'Week in Review  January 18 – 24, 2014: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations Own It or Rent It? The LIFT Weekly Podcast No. by subscribing to  Whistle Stops Weekly  email newsletter. In 2015, we launched a new podcast:  The L.I.F.T. Weekly Podcast  for Small Business Owners. The  The  SmallBiz Tracks (Almost) Daily Podcast  is now included with select ConverStations posts. Need a LIFT? Consider leaving a comment! Brain Stew Whistle Stops
    [Marketing] Infographic – Top 10 Digital Branding & Marketing Trends to Watch in 2015
    infographics marketing Social Media Digital Branding infographic Marketing Trends 'via Business2community.com.
    [Marketing] Find Your Brand Expression
    'Marketing is a game of differentiation. Some might (fairly) argue that a brand''s true "win" happens when they''re so unique, that the marketing is baked right into the product and service. It''s a high bar to set for most, especially businesses that are already established and have been in-market for any length of time. Over the years, marketers - like me - have pleaded with brands to up their game. content marketing. marketer. marketing. What is there was to it? Where do you find inspiration? Is it in your daily life? Bass players. Podcasting.
    [Marketing] Trending: Expedia buys rival Travelocity for $280 million
    Dana Khosrowshahi, President and CEO of Expedia, said in a statement  today that ”Travelocity is one of the most recognized travel brands in North America, offering thousands of travel destinations to more than 20 million travelers per month…The strategic marketing agreement we’ve had in place has been a marriage of Travelocity’s strong brand with our best-in-class booking platform, supply base, and customer service. 'It was announced today that Expedia has bought their rival travel booking site, Travelocity, for $280 million. Image from consumerist.com . Socialnomics
    [Marketing] Content marketing: addressing customer pain points and questions
    'How addressing customer questions and pain points is a winning content marketing approach. One of the most direct and effective ways of using content marketing is catering to the questions, pain points and needs of (potential) customers. It’s a very obvious and well-known fact. It’s also relatively achievable, with some guidance and the necessary resources […
    [Marketing] Trending: Google to sell wireless service
    Google was considering launching mobile phone plans for markets where it sells Google Fiber Internet service, according to the report. '(Reuters) – Sai Sachin R and Sneha Banerjee from Reuters reported on Wednesday January 21st that Google Inc is preparing to sell mobile phone plans directly to customers and manage their calls and mobile data over a cellular network, The Information reported, citing people familiar with the matter. 1L1cnDv ). The project, codenamed “Nova”, is expected to be launched later this year, The Information said. Google Mobile Socialnomics
    [Marketing] Twitter and Facebook and Weight Loss…Oh, My!
    market our business or brand. Simon Bell, marketing and social media expert at the University of Melbourne, said, “If you are tweeting about your diet to your followers, then you have a responsibility to maintain a level of integrity.” 'What are the main reasons people use social media? Most of us use social media to: connect with long-lost classmates, family, and friends. vent our frustration. brag mercilessly about our kids. share passive aggressive messages we hope the intended audience will understand. We spend too much time on Facebook and Twitter. We bellyache too much.
    [Marketing] Watch for These 6 Social Media Marketing Trends in 2015
    'Social media marketing changed a great deal in 2014, and some of these changes will be sticking around through the new year. YouTube is no longer the only venue for video content in social media marketing. Incorporating video into marketing campaigns means grabbing customers’ attention as they use content that initially attracts them. Every social media marketing channel can now employ video content to drive conversions. Facebook is not the only platform that offers visuals to marketing clients. Many newer trends are starting to emerge, as well.
    [Marketing] 6 SEO Hurdles for Retailers and How to Beat Them
    However, if as a retailer you’re a niche market, your SEO strategy might need a little tweaking. Related Stories 5 Tactics You Will Need to Use in 2015 to Market Your Small Business Building Your Business Presence: Images Building Your Business Presence: Lead Magnets Building your Website: It’s all about the Details. Marketing 'Written by Larry Alton Search engine optimization (SEO) techniques are best practices that help move your website (or web presence) to the top of the results when people search for “your” keyword(s) in Google or another search engine.
    [Marketing] Credit Card Companies Know Rewards of Social Media
    One marketing platform they don’t want to forget is social media. This is an important tool for marketing that can’t be overlooked. It’s a fast way to resolve a problem, and once it’s resolved, what better marketing than to have a happy customer tweet #problemsolved. Another great thing about marketing with social media is that it’s free and it usually reaches the right market, because often people go looking for it. It’s a win-win marketing tool. 'Credit card companies are reaching out in all sorts of ways.
    [Marketing] 520 – How to Be A Business Romantic
    Tim Leberecht is “the chief marketing officer of NBBJ, a global design and architecture firm that helps organizations like Amazon, the Bill & Melinda Gates Foundation, Boeing, Google, Samsung, Starbucks, and Tencent create meaningful experiences” How the business world reflects the meanings of life. 'How do you find the romance in business? Tim Leberecht joins me to talk about The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself , a new business book which helps us find happiness in our lives as entrepreneurs.
    [Marketing] ICYMI – Guardian, Whatsapp and Tumblr
    70% of marketers will spend more on social media ads this year. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Google Search now directly links you to brands’ social profiles. Facebook at Work launches. Twitter planning to sell ads on apps and sites of other companies. The Guardian is the UK’s most tweeted newspaper. Facebook cracks down on hoaxes and spam in its latest news feed tweak. Whatsapp rolls out a web app for Android users.
    [Marketing] Tencent launches China’s first online-only private bank but will this move see long-term success?
    Both Tencent and Alibaba already offer deposit–like money market funds sold online which have attracted in excess of $65billion, and users of their mobile payment apps and websites are already allowed to stored funds in their accounts. Indeed, these money-market funds have already drawn criticism from Chinese banks and regulators who claim that internet banking is not currently sufficiently regulated. Whatever regulatory changes take place, it is highly likely that Tencent will also face increasing domestic competition from other players in the internet banking market.
    [Marketing] Fetching Friday – 24 Posts on Marketing and Productivity
    Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Use Lifestyle Content to Revamp Your Company’s Marketing Strategy by Jack Holt. Search Engine Marketing. Social Media Marketing. Ways to Improve Your Twitter Marketing Results by Tim Soulo. Powerful Facebook Marketing Secrets That May Surprise You by Sandeep Sharma. The post Fetching Friday – 24 Posts on Marketing and Productivity appeared first on Kikolani. 'Fetching Friday is back for week four of 2015! Productivity.
    [Marketing] Advertising And The Super Bowl
    And how many marketers wondered if it was worth the megabucks being charged for a few seconds of glory during the hype surrounding one football game? There is definitely change happening with Super Bowl ads, and the mass-marketing blasts of the past have been joined by digital, targeted outreach that tends to be a good bit easier to track. But is that digital marketing actually better than the megabucks mass marketing we see on television? 'How many at last year’s Super Bowl party gave more attention to the ads than to the game? Who Are You Already Talking To?
    [Marketing] The state of digital marketing optimization 2015 – challenges and solutions
    Dave Chaffey on the lack of optimization in digital marketing and the actions to take, based upon 2015 digital marketing research in the UK. The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. The conversation amongst digital marketing thought-leaders […]. Email marketing Marketing optimization Research Dave Chaffey Managing Digital Marketing Managing Digital Marketing 2015 SmartInsights Smartinsights.com
    [Marketing] The Spin Sucks Inquisition: Scott Baradell
    He is the founder of Idea Grove in Dallas and is one of the first PR professionals to use inbound marketing to build his firm. And I say that as the head of PR agency that has distinguished itself through our focus on content marketing. The whole reason Idea Grove entered the content marketing space is to leverage the creative thinking that drives our PR programs to help our clients in other ways. 'By Gini Dietrich I first met Scott Baradell in a private Facebook group, of all places. And I was right! often read her Facebook posts and wonder how the heck she does it!
    [Marketing] LinkedIn Tricks for Social Media Professionals
    Market your company page to more than your own LinkedIn audience, through groups, employees, and influential connections on LinkedIn. Especially in the B2B market.”. Bonus: The Salesforce Marketing Cloud State of Marketing Report. Social Pros Podcast b2b marketing content creation content marketing digital marketing LinkedIn tips social media Social Media Marketing Social Pros 'Tweetable Moments Treat your LinkedIn page like a website. It really is your online reputation. LinkedInExpert Tweet This. Next-Level Networking. Be human.
  • DEVUMI  |  FRIDAY, JANUARY 23, 2015
    [Marketing] Where to Find Twitter Trending Topics for your Online Marketing
    'Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. For contrast sake, I’ll show you a complete trending hashtag marketing #fail while I’m at it! Get as local and personal as you need with Trendsmap When we’re talking about social media marketing and Twitter trending hashtags we’re talking about a worldwide phenomenon. They had some great fun, made lots of new Twitter friends, and did some great marketing. The first two aspects are what I will be looking at here.
    [Marketing] The 11 Key Elements of Amazing Copywriting
    It happens when I read blogs like  this one from Writtent’s very own Karri Stover or from  HubSpot’s Marketing Blog. 'Image source. can always tell when I’m reading amazing copywriting by the drool pooling on my desk. Those guys are just so darn good at what they do. And I think I’m on to their secret. Here are 11 key elements of copywriting that the pros have mastered. Empathizes. Great copy is the kind that let’s the reader know that you understand. It’s It’s the been-there-done-that-got-the-tshirt kind of writing. Uses Cliffhangers. ” 6. Is Error-Free.
    [Marketing] The Role of Paper Today
    Business & Marketing printing on paper role of paper 'Over the past 15 years, more and more companies are strongly recommending to customers that they quit requesting information on paper. Instead, companies are suggesting that people can get information digitally. While some are concerned by this, the fact remains that printing things on paper is still important. Real and Experiential. There has been a growing trend that individuals and companies are deliberately turning to paper to convey a message. Fliers are a good example of this. Helpful Printers. Takeaway.
    [Marketing] If a Social Media Company Doesn’t Offer Both Sides of the Posting Coin, Run Away
    The unpublished side, known to some as “dark posts”, are usually not known by the business community and often ignored by marketing companies. Automotive Social Media Business Social Media Facebook Featured Social Media Social Media Management Social Media Marketing Social Media Strategy Social Networks Twitter Dark Posts Public Posts Unpublished Posts 'It’s hard to pick a better Joker from the Batman movies. The original Jack Nicholson version was dark and funny and had the psychopathic flare that only Jack can bring to the table. We shouldn’t choose.
    [Marketing] Effective Marketing from Bob the House
    But I’m certainly glad I became friends with Bob because he is a fantastic case study in effective marketing.  Bob is also hilarious, and the man behind the moniker is a very clever marketer. He’s taken an industry that often uses billboards and bus signs for marketing and made it the talk of the town! Effective Marketing from Bob the House So what can you learn about effective marketing from Bob the House? Effective marketing is about finding the “click.” Obviously, as you can imagine, this copy-cat style marketing often doesn’t end well.
    [Marketing] Influencer Marketing – Part 2
    'This week, I would like to explore some influencer marketing mediums and platforms. If you have the room and budget to experiment with your marketing communications strategy, why not give your brand some authenticity and exposure to loyal audiences through influencer marketing? The post Influencer Marketing – Part 2 appeared first on. Content marketing Digital Marketing Instagram Snapchat Social Media Social Media Marketing Uncategorized
    [Marketing] How To Help Your Struggling Content Marketing Leader
    Your marketing strategy is built on producing, repurposing, and promoting high-quality content. Content Management content marketing 'Something isn’t working. This content is responsible for generating sales-qualified leads and your sales team is getting antsy. The end of the month is approaching and your carefully constructed editorial calendar still lacks finished content. What’s happening?
    [Marketing] Going Programmatic to Get Your Content Seen
    If Red Bull wanted to, the company could probably sell ads against its own content marketing. If sales fell and its content marketing was no longer effective, Red Bull would presumably turn to another form of marketing and continue to sell drinks. What does all this have to do with programmatic marketing ? Programmatic marketing offers a wide range of options for effective content distribution. As with FBX, Tailored Audiences allows marketers to target users based on the countless hints about their interests they give off while browsing the web.
    [Marketing] Top Tip to Add Creativity To Your Business
    Think about people who are pushing the boundaries of what your market wants… because they are not only competition, they are often the future. The pirates of your market are showing you where the market would like to go……it is no coincidence that public radio started to play rock and roll once they couldn’t shut down the pirate ships. So here is a challenge – how about holding your own fringe festival for your market? 'Let’s admit it, we all have a rebellious streak. You, me and our customers. We are simple creatures. But why?
    [Marketing] Ask Yourself These Questions To Focus Your Content
    It’s enough to make a marketer want to crawl into a corner and hide on some days, am I right? Most of us have several “buyer persona” profiles, and they should be integrated into all marketing strategies. Online marketing strategy includes the challenge of content that is creative, focused, and unique because the content is what the searcher is looking for. Online and Offline Marketing and Advertising content creative content focused content online marketing strategy unique content How am I similar to my competitors but better at it?
    [Marketing] How To Advertise Your New Business In Blog Posts Without Looking Too Promotional
    It’s something anyone who makes blogging a part of his marketing strategy would crave for. Neil solved this problem by using his digital marketing service to grow TechCrunch’s traffic by 30%, and then shared his result in a blog post. As Corey Eridon of HubSpot puts it “ Business blogging is a marketing tactic that uses blogging to get your business more online visibility. For example, HubSpot is an inbound marketing company, hence, you’ll usually find topics related to inbound marketing on their blog. 'Image via Flickr user twicepix. Get results. Traffic.
    [Marketing] The Future of Association Management Systems
    Additionally, the systems on the market for specific functions have become so mature and full-featured that it may be unreasonable to expect the AMS to capture that functionality again. 'What’s the future of AMS? This seems to be the question that has haunted association execs for more than 25 years when the initial association management system hit the not-for-profit marketplace. This team was moderated by the quick-witted David Gammel, CAE, Executive Director of the Entomological Society of America. The Future of AMS Systems: A Provocative Discussion from David Gammel. But why?
    [Marketing] Newcastle Is Crowdfunding Their Super Bowl Ad
    Inspired by the success of crowdfunding, Newcastle has introduced Band of Brands, a new campaign asking for brands to pool their marketing budgets together in the name of Super Bowl advertising glory. There’s something inspiring about a few brands with smaller marketing budgets coming together for their moment in the spotlight at the Super Bowl. Social Media Case Studies brand strategy crowdfunding marketing social image of the week super bowl commercials television advertising 'Image via BigStockPhoto.com. Shouldn’t the little guys have a chance?” Tweet This ).
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