• SOCIALTIMES FACEBOOK  |  MONDAY, MAY 30, 2016
    [Marketing] Will Facebook Messenger Chat Bots Replace Humans?
    Justin Lafferty  is the founder and CEO of On Base Marketing  and the former editor of SocialTimes. Apps Facebook artificial intelligence Boarding Passes Bots Business Insider Chat Bots Customer Service David Marcus Developers F8 Facebook Messenger Flight Information Gert Wim ter Haar Jan Rezab Justin Lafferty KLM Mark Zuckerberg Messages messenger Messenger Platform On Base Marketing Prague Socialbakers Socialbakers Engage TechcrunchHow well is this working? At the Socialbakers Engage  conference in Prague earlier this month, experts talked about the future of chat bots.
  • MELTWATER  |  MONDAY, MAY 30, 2016
    [Marketing] Let Your Data Guide Your Marketing – 5 Ways to Transform Your Business with Better Data
    Marketing data lies at the foundation of every successful marketing strategy. Data tells us who… Read More. Blog Media Intelligence
  • SOCIAL SELLING MASTERS  |  MONDAY, MAY 30, 2016
    [Marketing] 10 Ways to Strategically Grow Your LinkedIn Connections
    Just recently, Content Marketing Institute’s 6th annual B2B content marketing research indicates that: LinkedIn is the social media platform of choice for 94% of organizations when it comes to distributing content. LinkedIn is ranked the highest by B2B marketers in terms of effectivity: 66% versus last year’s rating of 65%. Market your LinkedIn profile. When it comes to lead generation, social selling , and growing strategic connections, LinkedIn outranks all other social media platforms in terms of effectivity. How is this so? Use a Professional profile picture.
  • KOKA SEXTON  |  MONDAY, MAY 30, 2016
    [Marketing] 10 Steps to Great Content Marketing
    Content Marketing is one of the most important processes to understand when creating a business or brand. Having a strategy to content marketing will make life for you just a bit easier. Content marketing has a flow with your brand. In content marketing there is a goal. You will start to see results with your content marketing and strategy if you follow these simple steps. Content Marketing Social Selling Strategies content marketing TwitterIt is a brands way of telling a story to attract new customers and bring back existing ones. Your purpose.
  • KOKA SEXTON  |  MONDAY, MAY 30, 2016
    [Marketing] The 5 Questions Every Marketing Leader Should Be Able to Answer
    The role of a marketing leader is to spearhead the overall marketing strategy of a company’s product or service. But make no mistake, the marketing leader drives the overall content strategy. Every marketing leader must be able to answer these questions. Because a sound marketing strategy is a combined team effort, and you’d best ensure that your team leader is asking the right questions as well. Every marketer worth his or her salt knows the golden rule of SEO and SEM: If you can measure it, you can improve it. Who are you trying to reach? Conclusion.
  • IGNITE SOCIAL MEDIA  |  MONDAY, MAY 30, 2016
    [Marketing] New Community Manager Class | Social You Should Know
    That, plus why understanding “Pinterest planning” is key to your successful marketing, in this week’s Social You Should Know. For the first time ever, we’re offering training to anyone, for under $300. And it’s even cheaper ($100 off) for those who register soon. Master Class on Community Management in 2016 Offered at $100 Off. Our team handles community management for many of the world’s best brands, so they have a ton of knowledge. For the first time, we’re packaging that knowledge up for anyone to absorb. hope you can register now and take advantage of the discount. And why.
  • TALKWALKER SM  |  MONDAY, MAY 30, 2016
    [Marketing] Tennis on Social: Game Over For Nadal
    As marketers, we always try to figure out what works and what doesn’t on social. SOCIAL MEDIA NEWS event marketing French Open influencer marketing Radwanska Rafael Nadal Roland Garros social listening sports tennis top stories trending tweet twitter video video contentHave you been watching the French Open last week? Using social listening , we have analyzed over 750,000 social results to retrace this first few days of the tournament from a social media perspective. The Top Stories Of The French Open 2015 On Social Media. Video Content Catches Fire on Twitter.
  • THE SOCIAL MEDIA HAT  |  MONDAY, MAY 30, 2016
    [Marketing] Give Your Social Networks The Spring Cleaning They So Desperately Need
    Once you've committed to a set of networks, and considered how each fits into your overall marketing strategy, write that down. Myself, for instance, I have goals for Facebook that are along the lines of, "foster personal relationships with peers and colleagues." I use that network to keep up with other professionals in my industry (marketing), but on a more personal basis (as do they). It's a good idea to put all of this into a working, living document that will help you and your business understand and execute an overall Content Marketing Strategy. Clean out the cobwebs.
  • SOCIALFISH  |  MONDAY, MAY 30, 2016
    [Marketing] Social Media Tools and Resources for Social Learning
    Associations have always been in the social learning business, but social media is new to many associations and often considered the domain of the marketing or communications department alone. This past week I, together with my friend Shari Rager from American Medical Writers Association, did a session at Tagoras’s Learning*Technology*Design conference on designing for social learning. Of course I meant to blog about it before it happened, but we all know how that goes…so I figure better late than never. Defining and Designing Social Learning. Livestreaming is hot.
  • AGORA PULSE  |  MONDAY, MAY 30, 2016
    [Marketing] How a Social Media Dashboard Like Agorapulse Can Help Agencies Stay Sane 
    Agencies might have knowledge and experience in the most effective social media marketing techniques. social media management agencies AgoraPulse engagement monitoring social media marketing Social ROIThey might also have the time and resources needed to keep on top of the latest trends and developments in social. But how good are agencies at managing a slew of third-party social media accounts for a host of demanding clients? This can cause even the most social-savvy online agencies to question their sanity. Feeling Lost Among Your Clients’ Channels. Proving ROI to Your Client.
  • TWIST IMAGE  |  SUNDAY, MAY 29, 2016
    [Marketing] Innovation Culture With Michael Schrage - This Week's Six Pixels Podcast
    Serious Play , Shared Minds and more, he is a legendary business, innovation, technology and marketing mind. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing podcast. Episode #516 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. When it comes to innovation, one of the most provocative voices in the field is Michael Schrage. Ever hear of rapid-prototyping? What about simulations and modelling to improve ROI on innovation investments? audio. brand.
  • TWIST IMAGE  |  SATURDAY, MAY 28, 2016
    [Marketing] We, The Misfits (And The Beauty Within)
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. brand businessblog digitalmarketing digitalmarketingagency digitalmarketingblog introvert jwalterthompson jwt lidiayuknavitch marketing marketingblog metal mirum mirumagency mirumagencyblog mirumblog misfit mitchjoel networking presentation publicspeaking punk reading snapchat speaker speaking susancain ted tedconference tedtalk thebeautyofbeingamisfit wpp writer writingYou could hear a pin drop. It doesn't happen as often as one might think anymore. metal.
  • SPROUT SOCIAL  |  SATURDAY, MAY 28, 2016
    [Marketing] Social Media News You Can Use: Character Count, Customers & Content
    This week in social media, Twitter announced it was adding more flexibility to Tweets, Rebekah Radice shared how small businesses can market themselves on social media and Stephan Hovnanian dropped some knowledge on ways that brands can better appreciate their advocates. Twitter: Express Even More In 140 Characters. In the coming months we’ll make changes to simplify Tweets including what counts toward your 140 characters. Todd Sherman Senior Product Manager at Twitter @tdd. Why It Matters:
  • SOCIALTIMES FACEBOOK  |  FRIDAY, MAY 27, 2016
    [Marketing] LiveRail Derailed: Facebook Shutting Down Video Ad Exchange
    Advertising/Marketing Facebook A&E Networks acquisitions Alvin Bowles Facebook Audience Network Facebook Exchange FBX Hulu LiveRail The Wall Street Journal Video AdsFacebook announced in January that it would no longer accept ad-serving customers for LiveRail  and that it would transition existing ones to other products, and now it appears to be the end of the line for the programmatic video ad exchange. The Wall Street Journal  reported that LiveRail will be shut down, although the LiveRail brand may still be used on new ad tech products for video ads.
  • SIMPLY MEASURED  |  FRIDAY, MAY 27, 2016
    [Marketing] How IndyCar Uses Social Media to Engage with Fans Worldwide
    We’re obviously working hand-in-hand with the Marketing and PR teams to make sure what we’re posting is reinforcing our brand pillars and helping to push forward the Verizon IndyCar Series. We’re also working with their group on getting more of our races covered as live stories in our other markets. 2016 Indianapolis 500 Pole Sitter James Hinchcliffe leads the pack in practice for the Indianapolis 500. Photo: IMS Photo / Mike Harding. This year is particularly special, as the 2016 500 marks the 100th running of the storied race. How did IndyCar get started with social media?
  • SOCIALTIMES FACEBOOK  |  FRIDAY, MAY 27, 2016
    [Marketing] Non-Facebook Users to Start Seeing Audience Network-Powered Ads
    Advertising/Marketing Facebook Ad Preferences adchoices Andrew Bosworth Applications apps Conversions cookies Facebook Audience Network Facebook for Business Instagram Interest-Based Advertising Lewis Tse Pui Lung MAUs measurement mobile Monthly active users Newsroom Opt Out Platform Policy privacy safety security“Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network. Highlights from the Facebook for Business post follow: Today the Audience Network helps advertisers share their messages with the 1.6 Cookies Policy (updated).
  • PAM MOORE  |  FRIDAY, MAY 27, 2016
    [Marketing] 15 Things Smart, Social Savvy Business Marketers Never do on Facebook
    Here are 15 things that smart, social savvy business marketers never do on Facebook. . 1. Launch & Influencer Marketing Strategies for Startups, Entrepreneur s (episode 35). Related Stories Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell 10 Questions You Must Answer Yourself Before Hiring a Social Media Agency in 2016 7 Types of Content People Crave on Facebook (Use this to your advantage). It’s no surprise that Facebook is still one of the hottest social networks around. billion daily active users on average for March 2016. Post spam.
  • IGNITE SOCIAL MEDIA  |  FRIDAY, MAY 27, 2016
    [Marketing] Day In The Life of a Social Media Marketing Intern
    Today I am going to take you on an adventure in the daily life of a social media marketing intern, which is never a boring day at a fast paced advertising agency like Ignite Social Media. It was easy to see that Ignite would be the best place to learn as much as I could about social media marketing from experts in the field. Staying organized is key to succeeding in the frenzy of social media marketing. The post Day In The Life of a Social Media Marketing Intern appeared first on Ignite Social Media - The original social media agency. “So you’re the new intern?
  • IGNITE SOCIAL MEDIA  |  FRIDAY, MAY 27, 2016
    [Marketing] The Future of Community Management
    If there’s one thing we’ve learned being the original social media marketing agency, it’s that nothing in our world stays the same for long. The role of a CM, as we know it today, really started in 2005 , when the role was akin to “The Forum Moderator.” As social media was more widely accepted as a viable marketing  channel, the role of community manager evolved from to the “Jack of All Trades”, not only responsible for managing one-to-one customer engagement, but also an expert on all things strategic, operational, and tactical. Our industry changes every day. You’re not alone.
  • PWB MARKETING BLOG  |  FRIDAY, MAY 27, 2016
    [Marketing] Does Your Content Have Superpowers?
    In order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Too many marketers are pushing content that THEY want to tell customers, as opposed to information that customers are seeking. Sticky content and content marketing are essentially the same concept. In his book  Socialnomics ,  Eric Qualman observes that social media marketing is, “More like Dale Carnegie than Mad Men. Successful content marketers generate content for use across multiple channels. A LinkedIn Sean-.
  • SOCIALTIMES FACEBOOK  |  FRIDAY, MAY 27, 2016
    [Marketing] Facebook Users Prefer to Share Funny, Inspiring Content (Infographic)
    report from content marketing agency Fractl provides some insights into what kinds of content people share on Facebook. With more than 1 billion people logging in every day , Facebook is the king of social networks in terms of daily active users and the amount of referral traffic generated by those users. Still some businesses have a hard time utilizing the deluge of data, especially when it comes to understanding what inspires people to share. Fractl surveyed 2,000 people about how they share content. Those who used Facebook less frequently also shared less content.
  • WAXING UNLYRICAL  |  FRIDAY, MAY 27, 2016
    [Marketing] What a Duck Can Do For “Social” Media Relations
    Dawn Buzynski is an accredited public relations practitioner (APR) with 17 years of experience in public relations and marketing, and leads the award-winning public relations team at Strategic America. Guest Post by Dawn Buzynski. I’ve held on to a theory for a while now: Social media and media relations are a paradox. The former is new school, which allows you to control your message, and the latter is old school which gives you very little control, yet more credibility. Allow me to present a case study, and you decide if my theory is valid. Help a Child.” What a Duck Can Do.
  • THE SOCIAL MEDIA HAT  |  FRIDAY, MAY 27, 2016
    [Marketing] How To Find Influential People Who May Be Tweeting Your Content
    It's from the amazing Michael Hyatt , whom I've been a fan of for years, and had the pleasure of hearing speak at Social Media Marketing World. Post date: Friday, May 27, 2016 - 7:00am Tags: Influencers Influencer Marketing AgoraPulse Twitter How To Find Influential People Who May Be Tweeting Your Content. Story Of How I Found An Influencer Who Tweeted My Article To 276,000 Readers Thursday afternoon I was going about my business as usual, and happened to open my Google Analytics app to see how traffic was doing. But then there was a spike. It's a wonderful thing, for a blogger.
  • SOCIALFISH  |  FRIDAY, MAY 27, 2016
    [Marketing] [Cool Infographic Friday] How VR and AR will change the way we shop
    Mark Zuckerberg of Facebook and Jack Ma of Alibaba both spoke about the huge prospect that virtual reality (VR) and augmented reality (AR) posed for the market. He compared it to the time that it took for the smartphones to penetrate the market from the first device in 2003 to 1 billion devices sold by 2013. He expects VR & AR to conquer the market within the same timeframe. “In the beginning it will be small units, and there will be five to 10 years before becoming really a big thing,” Zuckerberg said. Oleg is marketing expert by day and geek by night.
  • DEVUMI  |  FRIDAY, MAY 27, 2016
    [Marketing] The 3 Best Vine Users, and How to be Like Them!
    Case Studies Vine content marketing cross promotion online marketing social media marketing twitter marketing video marketing vine marketingEvery social media channel has its stars, and this goes double for channels that feature video like Vine. The best Vine users we’ll look at each offer unique content, and have teachable moments in them that you can use to build your own Vine account. The 3 accounts in question are: Gerald Andal Jerry Purpdrank MLB […]. The post The 3 Best Vine Users, and How to be Like Them! appeared first on Devumi.
  • THE REALTIME REPORT  |  THURSDAY, MAY 26, 2016
    [Marketing] International Marketing Campaigns: Breaking Through Language Barriers
    International Marketing Campaigns: Breaking Through Language Barriers. For international marketing campaigns, communicating in the native languages of those customers you are trying to reach is by far the best approach. English is a language spoken in many markets. Indeed, you could say that english has become the global language for business, but a key element in any successful marketing campaign is the ability to speak directly to the customer. Digital marketing platforms range from blogs to social media feeds using the likes of Facebook and Twitter.
  • THE REALTIME REPORT  |  THURSDAY, MAY 26, 2016
    [Marketing] How Has e-Commerce Affected The Way We Market Products?
    How Has e-Commerce Affected The Way We Market Products? commerce has had a significant effect on how companies market their products today, and it is almost impossible to imagine that it could ever return to a pre-internet era. It is no surprise that the way products are marketed has had to evolve and mutate to take into account how people now make their purchase decisions based on a wide range of factors and considerations. Online Marketing. The result is that some of the strategies which are now employed to market products simply didn’t exist a few years ago.
  • SOCIALTIMES FACEBOOK  |  THURSDAY, MAY 26, 2016
    [Marketing] Facebook, Microsoft Team Up on MAREA Subsea Cable
    but also allowing us to capture market opportunities in Western Europe and new emerging routes in Northern Africa and other regions. Facebook and Microsoft  are going under, as in underwater: The two tech giants will team up to build a new, state-of-the-art subsea cable across the Atlantic Ocean. Construction on the 6,600-kilometer cable will begin in August, and MAREA is expected to be completed in October 2017, connecting the U.S. data hub in northern Virginia with Bilbao, Spain, and other network hubs in Europe, Africa, the Middle East and Asia.
  • SIMPLY MEASURED  |  THURSDAY, MAY 26, 2016
    [Marketing] 6 Ways to Optimize Your Instagram Account for eCommerce
    This breadth of users and high level of engagement makes Instagram an optimal platform to help your brand market and sell on social. Once you’ve determined which visuals perform best, don’t be afraid to reuse them on other marketing channels. 3. Just be sure to ask for your customers’ explicit permission before featuring them on your marketing channels. 4. Are you wondering how to align social media and business goals? Instagram has over 300 million monthly users—that’s 17% of the US adult population.  Over half (57%) of these users access the site on a daily basis.
  • SPIN SUCKS  |  THURSDAY, MAY 26, 2016
    [Marketing] The Long, Lost Baby Boomers In Marketing
    And right now everybody is aiming their marketing guns at the Millennials. But Diana Beyer says there is a group of people often ignored by marketers, and this is your chance to disrupt the industry. The post The Long, Lost Baby Boomers In Marketing appeared first on Spin Sucks. Related Stories How to Reach the Right Audience at the Right Time With PPC Advertising and Marketing Awards Are Stupid Vanity Metrics Looking Back at Weird 90s Marketing. If you find yourself targeting the same crowd as everybody else, you’re probably losing out.
  • SOCIALTIMES FACEBOOK  |  THURSDAY, MAY 26, 2016
    [Marketing] Visits to Facebook Canvas Ads Average 31 Seconds
    Advertising/Marketing Facebook Android Brazil Call-to-Action Buttons calls to action Canvas Facebook for Business France Germany images India iOS Italy mexico mobile Multimedia News Feed Photos Thailand Turkey U.K. Facebook introduced its Canvas  full-screen immersive advertising product for iOS and Android phones in February, and the social network provided a progress report Thursday. Within a Canvas, people enjoy moving through digital stories easily. During the past two months, Facebook users in 186 countries have experienced Canvas ads, and the top 10 countries are: the U.S., Video
  • MELTWATER  |  THURSDAY, MAY 26, 2016
    [Marketing] How to Research and Find Ideas for Phenomenal Content
    If you’re a content marketer, you play psychologist, writer, and creator. Content MarketingYou know what people… Read More.
  • BUFFER SOCIAL  |  THURSDAY, MAY 26, 2016
    [Marketing] 3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media
    Which means that unless you’re capturing them on Facebook, LinkedIn users could be a completely untapped market for you. At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. And as a brand on social media ourselves, we know just how challenging it can be to post engaging content across multiple channels. To learn more about how brands are tackling social media in 2016, and importantly, to discover what’s working, we decided to study what types of posts brands were sharing the most of on social media. Maybe. Over to you.
  • MELTWATER  |  THURSDAY, MAY 26, 2016
    [Marketing] Social Sidekick 6/5-6/11
    Blog Facebook Social Listening Social Marketing Twitter content social media social media holidays Social media marketingBueller? Bueller? Don’t forget to celebrate the anniversary of Ferris’ epic day off on 6/5… Read More.
  • AUDIENSE  |  THURSDAY, MAY 26, 2016
    [Marketing] 20 Social Insights You Can Learn From Instagram
    We will take you through the various social insights you can get about your audience on both Twitter and Instagram, and why this powerful combination should be a part of your marketing strategy. Hashtags make Instagram dynamic, and the way in which they’re used make it easier for marketers to gain social insights. As a marketer, you will have the opportunity to make this your go-to platform to grab eyeballs from other video sharing networks. Comparing and contrasting helps in forming a strategy to launching maiden campaigns in new markets. The question is, are you?
  • KIKOLANI  |  THURSDAY, MAY 26, 2016
    [Marketing] SMS Marketing: a Grossly Underrated Marketing Tactic
    Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Email Marketing can still yield excellent ROI so I wrote a post recently outlining some ways to take advantage of emails as a marketing medium. So, why isn’t SMS marketing as popular as it should be, with these kinds of results? Big brands don’t seem to like SMS as a marketing media.
  • AGORA PULSE  |  THURSDAY, MAY 26, 2016
    [Marketing] How To Use Facebook Audience Insights For Better Targeting
    For the interests, I suggest to avoid generic interests like sports, nature, travelling, and choose specific ones right from the beginning: In this example, I selected a more specific interest – ‘Runner’s World’ – instead of a generic one like ‘Running’ You can narrow the audience down even further with other layers: c onnection to your pages, behaviors, language, relationship status, education, work, financial, home, market segments, parents, politics (US), life events and more categories. Are you struggling with Facebook ads targeting?
  • AUDIENSE  |  THURSDAY, MAY 26, 2016
    [Marketing] Alicia Keys To Perform #InCommon And Brands Celebrate #TowelDay
    – Social Intelligence Is Changing Market Research. Alicia Keys is all set to be the first ever musical headliner at the world’s most watched sporting event. She’s going to perform at the opening ceremony of the UEFA Champions’ League. We talk about her #InCommon campaign with Pepsi. Meanwhile, you can grab a bar of snickers for a low price if Twitter gets angry, and we bring you the best brand Tweets for #TowelDay. We also have the charity Missing People using Twitter to #FindEveryChild. Alicia Keys And Pepsi #InCommon. InCommon https://t.co/hoUfMSPKWL. hoUfMSPKWL. InCommon 5.28.16
  • MINDJUMPERS  |  THURSDAY, MAY 26, 2016
    [Marketing] Snapchat – Proof That Simplicity & Authenticity Wins
    Advertising Brands Community Management Content Marketing Engagement Snapchat Social Media authentic authenticity celebrities chat culture influencers personalities simple simplicity spontaneity spontaneousSnapchat has 100 million daily users , 9,000 snaps are shared per second , 10 billion videos are viewed per day and at 500 million Snapchat stories per day, it would take more than 158 years to watch an entire day of Snapchat stories. It’s no wonder that advertisers want a bite of it. Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. Here & Now.
  • TALKWALKER SM  |  THURSDAY, MAY 26, 2016
    [Marketing] Visual Analytics: Find Your Brand’s Visual Influencers
    Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. Here are a few numbers that will convince you to step up your  visual influencer marketing  on social media: 47% of millenials are influenced by what they see on social media  when it comes to making purchasing decisions (2015,  Deloitte ). In a previous report on influencer marketing on social media, we identified three different categories. Screenshot from @mrslvoemon.
  • PROBLOGGER  |  THURSDAY, MAY 26, 2016
    [Marketing] PB118: How to Find Time to Create Your Blog’s First Product
    He writes: “I’ve been building an audience on my blog for the past two years, and to this point have made money with sponsorship and a little affiliate marketing. Get someone to help with the product – find a coauthor or get help with design, editing or marketing. Note: this episode can be listened to in the player above or on iTunes or Stitcher. Seven Ways to Find Time to Create Your Blog’s First Product. Today I am talking about the topic of juggling priorities and finding time to do the work we need to get done. In our last newsletter, I asked two simple questions.
  • SOCIALMEDIA.BIZ  |  THURSDAY, MAY 26, 2016
    [Marketing] 4 reasons why your marketing data is important
    ChamberofCommerce.com. W hat happened in your last marketing campaign? One of the biggest reasons marketing campaigns fail is a lack of data. The biggest reason marketing campaigns fail is that the wrong data was used to build the campaign. Here are four reasons to never ignore your marketing data again. Perhaps the toughest pill for marketers to swallow is a lack of success. As a marketer or business representative, you need to spend money to earn your company money. So, how do you find your marketing ROI ? It’s marketing gold.
  • SOCIAL SELLING MASTERS  |  WEDNESDAY, MAY 25, 2016
    [Marketing] 10 Steps to a Content Marketing Strategy
    Content Marketing is one of the most important processes to understand when creating a business or brand. Having a strategy to content marketing will make life for you just a bit easier. Content marketing has a flow with your brand. In content marketing, there is a goal. You will start to see results with your content marketing and strategy if you follow these simple steps. It is a brands way of telling a story to attract new customers and bring back existing ones. Doing this causes you to have to understand the dynamic and purpose of your business. Your team.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, MAY 25, 2016
    [Marketing] 6 Simple Steps to Lower Your Cost Per Facebook Fan
    How to improve your marketing in only five minutes per day.”. “We help women business owners drive more sales.”. Breakdown by age, gender, region, country, etc.:  You might find that some demographics convert at a lower cost per fan depending on your market. On Base Marketing founder and CEO Justin Lafferty , former editor of SocialTimes, said: The best way I’ve heard the quality vs. quantity debate framed is picturing your social fan base like a party. You probably know some people that endlessly brag about acquiring Facebook fans for pennies. Don’t listen to them.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, MAY 25, 2016
    [Marketing] Facebook Exchange Shutting Down
    Facebook Exchange, or FBX, launched in September 2012 , but the social network has been steering clients and ad technology partners to other products, including Facebook Audience Network, and vice president of monetization product marketing Matthew Idema  told Marty Swant of SocialTimes parent Adweek  that the goal is to wrap up those migrations by Nov. 1. Idema said in a statement emailed to SocialTimes: Mobile is now a necessary component of effective marketing campaigns, and Facebook is helping millions of businesses understand their customers’ purchase path across devices.
  • SPIN SUCKS  |  WEDNESDAY, MAY 25, 2016
    [Marketing] How to Reach the Right Audience at the Right Time With PPC
    The Psychology of Marketing: Nine Tools You Need 8 Must Do Steps To Save Your Local Pay Per Click. Marketing Online Marketing boost brand awareness boost clicks create a target market profile delivering ads to the right people Demographic targeting geotargeting pay per click advertising PPC reach your target audience use daypartingPPC is a valuable tool that will help your clients reach their target audience. Through optimization, your clients can not only fine-tune who their ads will reach, but when.
  • SPROUT SOCIAL  |  WEDNESDAY, MAY 25, 2016
    [Marketing] The 11 Best Free Email Marketing Tools
    If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. But a lot of email marketers sort of stumble into the field, which makes it crucial to know where to find all the help you need for success. Just like having the perfect social media publishing tools , you need to know where to find the best free email marketing tools. The Hemingway App.
  • JENN'S TREND  |  WEDNESDAY, MAY 25, 2016
    [Marketing] How I Maintain 20 Percent Organic Reach on Facebook
    Facebook facebook facebook marketing facebook page facebook reach good facebook posts social media social media marketingHow many times have you complained about your Facebook reach? Probably more times than you can count. Even I complain about it. Well, I used to a lot more than I do now. You see, I’ve been experimenting with organic reach on Facebook for the last 5 or 6 months. And, while everyone else seems… The post How I Maintain 20 Percent Organic Reach on Facebook appeared first on Jenn's Trends.
  • MELTWATER  |  WEDNESDAY, MAY 25, 2016
    [Marketing] 21 Social Media Facts You Should Know Right Now
    Social MarketingMillennials are still on Facebook. Images get shared more. Digital ad spending is increasing. People… Read More.
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, MAY 25, 2016
    [Marketing] Dos & Don’ts Regarding What to Post this Memorial Day
    For social media marketers, posting content related to Memorial Day can be incredibly tempting. There’s a fine line between brilliant marketing, and offensive marketing. Branding Community Management Event Marketing Holiday Marketing Social Advertising Social Media Marketing #MemorialDay event marketing Holiday marketing holiday marketing on facebook Holiday marketing on Twitter Memorial Day posts Memorial Day Social Media Posts what to post for memorial dayMemorial Day is almost upon us once again. Who is IHOP thanking?
  • SPROUT SOCIAL  |  WEDNESDAY, MAY 25, 2016
    [Marketing] Meet Team Sprout: Arnita, Senior Product Manager
    Today, you’re seeing a lot more individuals and departments involved in social—social teams instead of a single social media manager on the marketing team. As social media evolves, Team Sprout is constantly working to enhance our platform and build new features to help organizations streamline their social media management. Sprout’s Product Team leads the charge by working with our partner networks and teams across the organization. Arnita Hayden is a Senior Product Manager who works with the Publishing Squad. Name: Arnita Hayden. Department: Product. What’s your career story?
  • GEOFF LIVINGSTON  |  WEDNESDAY, MAY 25, 2016
    [Marketing] The Fundraising Wall
    Overcoming the wall becomes a central challenge for the capable online fundraiser competing in a crowded market. Have you ever run a big online fundraiser and found the effort lagging somewhere in the middle? call this the fundraising wall, much like “ bonking ” or a runner’s wall in the midst of a marathon. The fundraising wall is pretty normal in my experience having run or been a part of more than $200 million worth of nonprofit and for-business online fundraisers, most recently with Meyer-Optik’s $683,000 Kickstarter for its Trioplan 50 lens. Or month.
  • AGORA PULSE  |  TUESDAY, MAY 24, 2016
    [Marketing] Let’s Be Clear on Content Creation vs. Content Curation
    This is the hot debate raging in the marketing world. Content Creation  is the process of creating your own content from scratch and marketing it to your followers or subscribers. Content curation is huge: only 5% of marketers surveyed said they never share third party content. However there is still a certain stigma attached to content curation — especially from CEOs and even CMOs who quiver, “But we don’t want to lose our customers” or “Isn’t that just stealing?” If your brand is still getting into content marketing, there’s a good chance that you are grappling too.
  • BUFFER SOCIAL  |  TUESDAY, MAY 24, 2016
    [Marketing] New Twitter Update Coming: How Marketers Will Soon Be Able to Maximize All 140 Characters
    ” This big, new Twitter update will surely change the way people use Twitter personally and how social media marketers use Twitter for business. Now that it’s imminent,  let’s jump into what the newest Twitter update will mean moving forward and how marketers can maximize those 140 characters for your business or brand. For marketers, this will make having conversations on Twitter so much easier, especially when replying to several people at once. This update to Twitter adds some powerful new tools for smart marketers as well. just setting up my twttr.
  • SIMPLY MEASURED  |  TUESDAY, MAY 24, 2016
    [Marketing] You Will Be Immediately Impacted by Twitter’s Revamped 140-Character Limit
    Revamping a mainstay in the digital marketing universe is a great way to get social media marketers shaking in their boots. But marketers should be rejoicing! What was formerly a small sandbox is now a full-blown marketing playground. In what ways will marketers be impacted by this change — for better and for worse? By giving marketers who lean towards in-stream visuals the benefit of breadth, Twitter is able to keep its audience immersed in the channel for longer periods. Source: Twitter. Opting for In-Stream Content, Rather Than Linking Away.
  • SIMPLY MEASURED  |  TUESDAY, MAY 24, 2016
    [Marketing] 3 Reasons Why Your Boss Should Send You to =LIFT
    As a digital marketer, I’ve been to those conferences. We want marketers to make social media a central and undeniable driver of business, and our agenda, speakers, and guests are a testament to that philosophy. Networking with the Best: Our audience is savvy and ready to take digital marketing into a new era by breaking into the boardroom, breaking stereotypes, and finding the breakthrough opportunities that will help revolutionize marketing as we know it. It can be difficult to decide whether or not a conference is worth the investment. Our 2016 Focus.
  • SIMPLY MEASURED  |  TUESDAY, MAY 24, 2016
    [Marketing] How to Fine-Tune Your Father’s Day Social Marketing Strategy
    When it comes to holiday and event marketing, there are numerous opportunities to consider. Take a look at these different strategies you can incorporate into your brand’s marketing strategy this Father’s Day. Every father is different, so you should market to as many different types of fathers as you can. Make sure it’s not one already being used by another brand, being that this is a popular marketing strategy. Repetition is key when it comes to marketing, especially marketing that is only done for one specific date like Father’s Day. Download.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, MAY 24, 2016
    [Marketing] 3 Big Changes to Twitter’s Character Count
    Announcements Twitter Marketing 140 character limit 140-limit character count character count character limit new twitter updates twitter announcement Twitter changes Twitter character count Twitter character limit twitter features Twitter updatesEarlier this month, word came out that links and photos would no longer count towards Twitter’s 140-character limit. While this was exciting to some and rejected by some who don’t like change , it had yet to be confirmed by Twitter directly. Replies:  When replying to a Tweet, @names will no longer count toward the 140-character count.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, MAY 24, 2016
    [Marketing] How Brands Can Create Social Engagement Via Music Festivals
    It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. It was a combination of cross platform promotion, drool-worthy pictures, strategic hashtag usage, user interaction and live streaming to the social media universe that made Coachella a marketing success worth replicating. Live Lokai collaborated with social media Instagram influencer, Helen Owen, and her nearly 900K audience to market the brand’s bracelets at the festival. $704 million Generated by Coachella and Stagecoach. 99,000 people per day. 9,000 Airbnb rentals.
  • CONVINCE & CONVERT  |  TUESDAY, MAY 24, 2016
    [Marketing] 11 Things Donald Trump Stole From the Gary Vaynerchuk Playbook
    Certainly not to us business and marketing types, who have seen Gary Vaynerchuk use very similar tactics as career propellants. . have watched Gary Vaynerchuk lay waste to full auditoriums of successful businesspeople whose belief in their own preconceptions about marketing had never been challenged. Gary didn’t start with a television show (although his more recent appearances on Today, CNBC, etc have certainly helped introduce him to a larger, non-marketing audience). Image via BigStock. They claim he has “reinvented modern politics.” Or vice versa?
  • KIKOLANI  |  TUESDAY, MAY 24, 2016
    [Marketing] 11 Deadly Mistakes Everyone Makes That Kill SEO and Conversion
    However, for small businesses, digital marketing agencies and hosting companies looking to offer websites to small businesses, these options tend to not equate to a great ROI due to price. Business owners and marketers alike are figuring out that designing for users is what helps them rank better and convert towards their end goals. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. Never Run Out of Blog Post Ideas: 25 Content Marketing Resources. When looking to set up a website, most of us are rather linear in our approach. know, I know.
  • SPROUT SOCIAL  |  TUESDAY, MAY 24, 2016
    [Marketing] How to Run an Actual Engaging Twitter Contest
    Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. Every marketing campaign needs clear objectives, especially with contests. It’s an easy way to reward brand loyalty and pick up some new followers or leads along the way. Similar to Facebook , Twitter’s low barrier to entry makes it a popular platform on which to hold a contest. But there’s a lot more to launching a successful Twitter contest than just Tweeting out a prize and counting Retweets. Twitter Contest Guidelines. Quality, not quantity should be top of mind. How to enter?
  • TALKWALKER SM  |  TUESDAY, MAY 24, 2016
    [Marketing] Image Recognition in Action: Are You Nutella?
    To learn more about image recognition and social listening, read our report “ Why Visual Listening is the Next Big Thing for Marketing “ SOCIAL MEDIA NEWS image recognition Nutella storytelling Talkwalker ugc user generated content visual listening visual storytellingCustomers are telling great stories online. The way users interact with brands today is changing, and visuals are at the heart of these new relationships. 
  • SPIN SUCKS  |  TUESDAY, MAY 24, 2016
    [Marketing] How to Build a Marketing Funnel for Facebook Ads
    Building a marketing funnel specific to Facebook ads can be a little intimidating and daunting, but the truth is, it's fairly easy if you follow a process. The post How to Build a Marketing Funnel for Facebook Ads appeared first on Spin Sucks. Facebook Social Media danny iny Email Marketing fast lane content HubSpot infusionsoft jeff walker landing pages online courses scott oldford sidewalk content slow lane content
  • RAZOR SOCIAL  |  TUESDAY, MAY 24, 2016
    [Marketing] High-Performing Facebook Ads: It’s a Numbers Game
    Not just for highly skilled digital marketers or businesses in a few niches, but for everybody! The post High-Performing Facebook Ads: It’s a Numbers Game appeared first on Social media and content marketing technology. Facebook Ads flat out WORK! Not for just a few people. GUEST POST: Here is a guest post from the awesome Terry Williamson from Boom Social. Here is the most recent example of how they worked for my company, Boom! Social. In the first two weeks of May we spent $10,444.60 on Facebook Ads to give away 7,538 copies of this lead magnet. See the Lead Magnet Here!
  • WEBBIQUITY SMM  |  TUESDAY, MAY 24, 2016
    [Marketing] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The genesis for the presentation was the research done a few months ago in conjunction with Tony Karrer , asking the expert B2B blogging contributors to the B2B Marketing Zone one simple question as shown to the right. The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. Paul ( #SMBMSP90 on Twitter).
  • SIMPLY MEASURED  |  MONDAY, MAY 23, 2016
    [Marketing] A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
    Because Marketo is a full-scale marketing automation platform. In the early morning hours of September 24th, 2015,  Kyle Rush  sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. He’s not exactly a public figure. What’s more, his tweet wasn’t greeted by much fanfare. So, why does an obscure tweet about a single “a/b test” matter? Because the truth is that Kyle and conversion rate optimizers (CRO) like him are at the forefront of an industry that’s not only transforming business, but also politics. That’s a bold claim, but the proof is in the numbers. But don’t be misled. Wrong.
  • SIMPLY MEASURED  |  MONDAY, MAY 23, 2016
    [Marketing] #ArgyleEComm: Exploring the Pressure for Digital to Drive Revenue
    Joining me at the conference are Kristin Dean , who leads professional services at Simply Measured, and Colin Zalewski , who leads our attribution-focused product marketing programs. While it may not make you faint from surprise to hear that, it’s a major factor for almost any business and should be top-of-mind for everyone in your marketing organization. According In an increasingly interconnected digital world, this puts pressure on marketing leaders to create more cohesion between marketing teams than ever before. Commerce Is Changing How We Do Business.
  • SPIN SUCKS  |  MONDAY, MAY 23, 2016
    [Marketing] Meternity Leave: A Publicity Stunt or Complete Brilliance?
    Communication Media Relations Eat love marketing lessons maternity leave meghann foye meternity leave Pray publicity publicity strategy publicity stunt publicity style for your brand ROI of content marketingMeternity, coined by author Meghann Foye, has angered women around the globe. Was it a publicity stunt or complete brilliance. The post Meternity Leave: A Publicity Stunt or Complete Brilliance? appeared first on Spin Sucks. Comments I am so glad Meternity found its way over here to Spin Sucks.
  • IGNITE SOCIAL MEDIA  |  MONDAY, MAY 23, 2016
    [Marketing] 3 New Social Media Features to Consider for Your Brand
    Branding Content Creation Content Marketing Event Marketing Facebook Marketing Snapchat Marketing Social Media Marketing Social Media Promotion Social Media Strategy Social Media Tools Social Networks Brand Content Brand Facebook Marketing Brand Strategy branded social content Branded Video Content brands on snapchat Content Marketing for Brands event marketing Facebook 360 Video Facebook Live marketing strategy Opportunities for Brands Snapchat geofilters Snapchat Lenses Social media marketing strategyFacebook 360 Video.
  • CONVINCE & CONVERT  |  MONDAY, MAY 23, 2016
    [Marketing] Marketing and Grilling Have More in Common Than You Think
    must have had marketing on the brain during my last cookout because the gears started to turn on why I love them both. By not bringing the best “ingredients” to the table in your marketing, the experience can end up being forgettable. In my days as CMO at ExactTarget (now Salesforce Marketing Cloud), we were famous for having t-shirts made for almost every product launch or big event. The same is true for your website, emails, content, and other marketing assets. Blending art and science is truly the essence of marketing. Here’s why. 1.
  • BUFFER SOCIAL  |  MONDAY, MAY 23, 2016
    [Marketing] Inside Buffer’s New Blog Design (And a Behind-The-Scenes Look at Our Content Strategy)
    It is our greatest marketing asset. You can use the search bar to discover content based on keywords you’re interested in learning about, for example, “ Twitter Marketing ” and you can also click on any of the categories below the search bar. Under the Discover block, we’ve transitioned from a one-column layout to two columns, highlighting more than just the latest piece of content and guiding you through our latest articles on subjects like social media marketing, design, and the latest news and trends. And we just keep changing it. Topics. Style.
  • AGORA PULSE  |  MONDAY, MAY 23, 2016
    [Marketing] Facebook Live v. Periscope: Which is Better for Marketing Your Business?
    recently interviewed Lucy Hall and Sue B Zimmerman who use live streaming to market their business with a lot of success. According to this post from Marketing Land, Periscope is testing out a hashtag; #save for users to save their videos as they work on a permanent solution that will allow people to save their scopes on the app. Want to know how to use live streaming platforms Facebook Live or Periscope to grow your business? In this article, you’ll discover the contrasts of the Facebook Live v. Periscope match up and what these pros and cons might mean for your business.
  • PROBLOGGER  |  MONDAY, MAY 23, 2016
    [Marketing] How to Write Engaging Content About “Boring” Subject Matter
    Maybe your industry is extremely complex, but you’re trying to market your products or services to people who don’t understand all the intricacies or have access to the jargon you do. If you’re stuck on how to explain a complicated topic, the bloggers at web marketing firm AudienceBloom advise using a metaphor to break it down into more understandable information. In a post about day trading, for example, you might offer semi-related quiz questions such as “what year was the stock market crash that triggered the Great Depression?” or “who was the first female broker?”
  • SOCIALTIMES FACEBOOK  |  MONDAY, MAY 23, 2016
    [Marketing] Facebook Video and Facebook Live: The Future for Marketers
    Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing  now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. Facebook video and Facebook Live  are the two main products that will attract the most attention from marketers, but not before they identify a person (or animal, for that matter) with a robust following to participate in an engaging campaign across either platform.
  • SOCIAL MEDIA MARKETING  |  MONDAY, MAY 23, 2016
    [Marketing] 5 Ecommerce PPC Strategies That Can Work For Your Business
    There is no better way to execute a Pay per Click marketing campaign than to implement it on an E-commerce store. From the market leaders such as Amazon and Alibaba to the niche online stores everybody is employing PPC to attract targeted traffic to their stores and boost sales. This has also created immense competition in this business and thus as an online store or a marketer you need to work on some well-conceived strategies. Mentioning Pricing In Ads – With the cost of PPC marketing increasing it is important for you to make each click count.
  • IGNITE SOCIAL MEDIA  |  MONDAY, MAY 23, 2016
    [Marketing] Instagram Rolling out Business Analytics | Social You Should Know
    They’re not the most advanced analytics a social media marketer has ever seen, but for the first time Instagram will have analytics included in their soon-to-launch profiles for businesses. Finally, if you love marketing stats, you’re in luck. Months after rolling out ad products on Instagram and a couple weeks after confirming that business profiles were on the way, it seems like the platform is finally ready to offer some analytics. Plus, Google is back in the social game (for the 863 rd time) with their new “Spaces” app for collaboration, in this week’s Social You Should Know.
  • SPROUT SOCIAL  |  MONDAY, MAY 23, 2016
    [Marketing] 18 WordPress Social Media Plugins to Live By
    For easy-to-use Twitter plugins, this one can be very helpful for marketers trying to get clickable content shared. Although some marketers are on the fence about pop-ups, Crazy Egg found that opt-in pop-ups earned 1,375% more conversions than sidebar forms. If Pinterest isn’t a part of your social media marketing strategy yet, it will be after using this plugin. While this plugin is a bit more simplistic, you can add multiple popups and integrate with other marketing tools like MailChimp. WordPress Plugins for Facebook. WordPress Plugins for Google+. PopUps.
  • THE SOCIAL MEDIA HAT  |  MONDAY, MAY 23, 2016
    [Marketing] How We Generated 2302 Blog Subscribers In 10 Months Using Content Upgrades
    Email Marketing How We Generated 2302 Blog Subscribers In 10 Months Using Content Upgrades. If you're focused on building an email list then you probably already have a couple of tricks up your sleeve. Ebook pages, free reports, exit pop ups , the list goes on and on. But like every new trick you employ, eventually you're going to start seeing diminishing returns: that ebook landing page starts to plateau, that scroll pop up starts to annoy your visitors. This is what happened to us about 10 months ago on the Wishpond blog. Until we discovered content upgrades. What is a content upgrade?
  • SPIN SUCKS  |  MONDAY, MAY 23, 2016
    [Marketing] Content Creation Through Excavation
    Laura Petrolino explains why content excavation vs. content creation should be the first place you focus when developing a successful content marketing plan. Related Stories Use the PESO Model to Supercharge Your PR Program Five Content Marketing Tools to Help Scale Small Teams Out With the Old: Rethink Your Content Marketing Strategy. Communication Content company storytelling content creation content excavation content marketing laura petrolino spin sucks the book spin sucks workbook storytelling
  • AUDIENSE  |  MONDAY, MAY 23, 2016
    [Marketing] 3 Ways Sports Marketers Need To Be Using Instagram Data
    This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. The importance of extracting data will only increase as Instagram continues to experiment with providing audience analytics to marketers. Does this mean there is a gap in the social media mindshare / market for a sportswear brand to step in and dominate like Nike has elsewhere? What other ways do you think it’s important to use Instagram data in sports marketing? Getting to this point is great, but how can it be built on? Meanwhile….
  • PROBLOGGER  |  MONDAY, MAY 23, 2016
    [Marketing] PB117: Case Study – How One Blogger Used a Blog Post, SlideShare Deck, Lead Magnet, Email Sequence and a Webinar to Earn Over $28,000
    Donna’s Blog Post – 21 Pro Tips for a Packed House at Your Webinar or Live Event Using Visual Marketing. Note: this episode can be listened to in the player above or on iTunes or Stitcher. Blogger Shares How She Made $28,000 Using The 4 Stages of Warming Her Readers Up. She did this by using a single blog post, a SlideShare presentation, a lead magnet, an email sequence, and a webinar. Recap of Episodes in Warming Your Readers Up Series. Episode 112. walk you through the 4 stages of warming your readers up. First getting their attention. Second getting them interested. Episode 113.
  • FIREBELLY  |  MONDAY, MAY 23, 2016
    [Marketing] Social Media Marketing For Mobile Games: Firebelly Works With Tap & Smash
    Social media marketing for mobile games. To help them achieve these goals, Firebelly is providing a variety of social media marketing services—including strategy, social ad management, and content development. The post Social Media Marketing For Mobile Games: Firebelly Works With Tap & Smash appeared first on Firebelly | Social Media Marketing & Management Company. Firebelly News Social Media MarketingWe’re excited to announce that we have started working with World Trade Smart, developer of the mobile game TAP & SMASH. Want to play?
  • YMARKETINGMATTERS  |  SUNDAY, MAY 22, 2016
    [Marketing] Why Inbound Marketing Is So Important For Your Business
    Simply put, inbound marketing is creating and sharing useful, compelling and fanstastic content with potential and established clients.  It’s inviting them into your way of thinking and business culture. Traditional marketing is a one-way conversation – the marketer talking ‘at’ the potential customer. Inbound marketing is an invitation to an ongoing dialogue in which you can communicate with your customers in both a professional and congenial fashion. Now that’s marketing people can get involved with. Now that’s marketing people can love. Sales.
  • MELTWATER  |  SUNDAY, MAY 22, 2016
    [Marketing] PR and Marketing Trends: What the Changing Media Landscape Means for Brands
    The media landscape has changed significantly and will continue to shift. As technology increases the… Read More.
  • PROBLOGGER  |  SUNDAY, MAY 22, 2016
    [Marketing] 10 Tips and Strategies for a Better Facebook Marketing Campaign
    With over 1 billion daily users , 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want to reach highly targeted users. Facebook Ads offers the biggest marketing opportunity on the Internet and provide: A powerful targeting system. 10 Tips for a Better Facebook Marketing Campaign. With that in mind, we are going to look at ten handy tricks and strategies that will improve your Facebook marketing campaign instantly. 1. Jerry Low is a geek dad who is passionate about SEO and digital marketing.
  • TWIST IMAGE  |  SUNDAY, MAY 22, 2016
    [Marketing] Our Narrowing World View Is Not Facebook's Fault
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. Don't blame Facebook for the type of content that we see. There was a lot of conversation this week about what Facebook does (and does not do) to control the content that we see. Facebook was accused of suppressing conservative news , and how it hits the newsfeed. Interesting. In a world where people are shunning traditional news outlets (newspapers, magazines, radio, etc.) and turning to social media for their news, there is a sudden expectation (demand?) How so?
  • TWIST IMAGE  |  SUNDAY, MAY 22, 2016
    [Marketing] Great Curation On Farnam Street
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. marketing podcast. advertisingpodcast audio blog blogging brand businessblog businessbook businesspodcast curation curator davidusher digitalmarketing digitalmarketingagency digitalmarketingblog facebook farnamstreet farnamstreetnewsletter google itunes jwalterthompson jwt leadershippodcast managementpodcast marketing marketingblog marketingpodcast mirum mirumagency mirumagencyblog mirumblog shaneparrish socialmedia twitter wppEnjoy the conversation.
  • TWIST IMAGE  |  SATURDAY, MAY 21, 2016
    [Marketing] Facebook Made The Right Move. Regardless Of What Marketers Think.
    It polluted the Facebook experience, and was pushing people away from the platform because they believed that Facebook was becoming less about friends, and more about being marketed to. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketer. marketing. marketing blog. social media marketing. Brands will have to leave Facebook. . This was the general sentiment not all that long ago. Brands could not resist, as the number of Facebook users grew without end. No joke. Never a good thing. .
  • THE SOCIAL MEDIA HAT  |  SATURDAY, MAY 21, 2016
    [Marketing] What Is Happening With Blab?
    Businesses and marketers and broadcasters have been using Blab to stream live video broadcasts. But of course broadcasters and marketers aren't normal. Social Media What Is Happening With Blab? Is The Popular Live Streaming Platform Going Away? The past twenty years have seen social networks come and go. Change and evolve. For users in the midst of those changes, it's a frightful, chaotic time. No one likes to see major changes in the platforms they use and the workflows they've integrated into their work and lives. It's understandable then that people are concerned. What Is Blab?
  • TWIST IMAGE  |  SATURDAY, MAY 21, 2016
    [Marketing] Your Creative Moment Of Zen
    digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. aheadfullofdreams art audio augmentedreality band brand businessblog coldplay creativity creator digitalmarketing digitalmarketingagency digitalmarketingblog jwalterthompson jwt marketing marketingblog mirum mirumagency mirumagencyblog mirumblog mitchjoel music musicvideo musician snapchat talent technology upandup video virtualreality youtube zen  wppI want my MTV. Yes, I am from that generation. Creators are finding fascinating ways to tell stories. audio.
  • DIVA MARKETING BLOG  |  FRIDAY, MAY 20, 2016
    [Marketing] 5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney
    Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. I am honored and touched that Paul offered to write an original post to celebrate Diva Marketing's anniversary. . Paul is an online marketing consultant, editor, writer, and author with more than 20 years experience in the digital marketing space. About Paul Chaney.
  • SIMPLY MEASURED  |  FRIDAY, MAY 20, 2016
    [Marketing] 3 Ways to Revamp an Aging Social Strategy
    Marketers have always tried to deliver personalized experiences to customers without facing the overwhelming costs of customization. In recent times, big brands like Starbucks, Oreo , and Nutella have seen success in pairing user-generated content with a personalized marketing experience. If you’re bored, then you’re boring, and this is not a good time to be boring. According to a study conducted by Microsoft , the average human attention span has fallen to eight seconds, a whole second shorter than the attention span of a goldfish. Future of Social Download.
  • SPROUT SOCIAL  |  FRIDAY, MAY 20, 2016
    [Marketing] #SproutChat Recap: How to Analyze Your Competitors
    Successful professionals often promote the importance of focusing on your own company’s marketing efforts rather than those of your competitors. For established industries with large brands that hold most of the market share, determining who your competitors are might not be necessary. A1: It's not just an exact product match, its whoever is addressing the same market. A1: Research your market's behavior, see who their talking about on social media regarding your industry #Sproutchat. Use Smart Research to Find Your Competitors. Who outranks you in SEO?
  • PROBLOGGER  |  FRIDAY, MAY 20, 2016
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    Helpful Resources Every Content Marketer Should Bookmark | HubSpot. I get into so much of a rut sometimes I forget to see what new and exciting stuff everyone else is doing, so the links to email galleries and inspiration are super useful to me. 10 Examples of Great Disney Marketing Campaigns | Econsultancy. Some of them are so creative and so fun, and that’s what I think these marketing campaigns by Disney totally represent. love the interactivity of them, and their difference to the same-old same-old marketing we’re all immune to. Unless you fussed.
  • CONVINCE & CONVERT  |  FRIDAY, MAY 20, 2016
    [Marketing] Infuse Your Content with Small Stories for a Big Effect
    Marketers are constantly hearing about the importance of storytelling in their marketing. For the average marketer, this can feel like a daunting change. You may just be getting the hang of this whole content marketing thing, where you are trying to provide value by educating your prospects instead of telling them about your products and services. And highlight to tweet) They are reading about a marketing topic, and suddenly they encounter a brief scene that they were not expecting. How effective is my marketing?”. Lead with a story. Be Relatable.
  • ABSOLUTE PA  |  FRIDAY, MAY 20, 2016
    [Marketing] The touchy-feels: Creating chemistry to get your business noticed
    Social Media & Online Marketing business blogging business marketing tips business support business tips small business marketing social media tipsPicture this: You’re out and about, and fancy a coffee. Where do you go? The closest coffee shop? Or the one further down the highstreet that you really love? No brainer, right? You’ll go the little bit extra to hang out in the coffee shop that you love. They both sell coffee, in about a billion (approx) variations. So why trek to that particular one? Is it a boho, comfy sofa, books on shelves creativity den? How to do it.
  • CONVINCE & CONVERT  |  FRIDAY, MAY 20, 2016
    [Marketing] What Key & Peele Can Teach Marketers About Contagious Content
    And since they finished their very last season, it’s time to sum up all that “nooice-ness” (as they would say) into some important lessons for business storytellers, content marketers, and hey, anyone who wants their content to be better resonate with audiences. Get more content like this , plus the very BEST marketing education, totally free. Content Marketing brand story creativity humor key & peele story strategy storytellingThey do great skits.” ” I mean I’ve seen all five seasons of their show since the beginning. ”).
  • DEVUMI  |  FRIDAY, MAY 20, 2016
    [Marketing] 6 SoundCloud Music Marketing Mistakes to Stop Making
    It’s even worse when your SoundCloud music marketing is full of common mistakes you may not be aware of. The post 6 SoundCloud Music Marketing Mistakes to Stop Making appeared first on Devumi. Beginners SoundCloud music marketing music promotion online music marketing social media marketing soundcloud soundcloud marketing soundcloud plays soundcloud promotion soundcloud tipsWe all know it’s hard enough out there for a musician to get by and make money. Let’s […].
  • JON LOOMER  |  THURSDAY, MAY 19, 2016
    [Marketing] Webinars for Beginner, Intermediate and Advanced Facebook Advertisers
    It is not to screw marketers and force them to pay. Facebook Marketing News and InformationAs discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. wanted to create something for those groups without impacting my blog content. They’re likely to indicate they are advanced when they are truly intermediate, or intermediate when they are truly beginners. Each of these webinars have been conducted once so far.
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