• TWIST IMAGE  |  FRIDAY, JANUARY 20, 2017
    [Marketing] The Pride And Prejudice Of Shopify
    The market already had leaders (think Rolling Stone , Spin , Circus , etc.). didn't see their initial focus on the small business and solopreneur market (who were being completely ignored). digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. This is a true story. Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. It was called Smoofer. rolled my eyes. That's not what happened.
  • TWIST IMAGE  |  FRIDAY, JANUARY 20, 2017
    [Marketing] Six Links Worthy Of Your Attention #344
    wonder what the world of advertising and content marketing would look like, if writing as if you're already dead was job one?" content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . The Life-Changing Magic Of Decluttering In A Post-Apocalytpic World - The New Yorker. Right?
  • SPROUT SOCIAL  |  FRIDAY, JANUARY 20, 2017
    [Marketing] #SproutChat Recap: Creating Content for the Travel Industry
    This makes marketing for travel professionals easy, right? Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. It’s expected that most people will take a vacation and then post pictures and videos of their trip on social. Even in an industry overwhelmed with user-generated-content , there are challenges. How do you get folks to your travel destination when cost and time often get in the way? Create Content That Elicits Emotion. sproutchat. sproutchat.
  • DEVUMI  |  FRIDAY, JANUARY 20, 2017
    [Marketing] Video Marketing Case Study: Jimmy Kimmel’s YouTube Channel
    The post Video Marketing Case Study: Jimmy Kimmel’s YouTube Channel appeared first on Devumi. Case Studies YouTube content marketing online marketing social media marketing video marketing youtube marketing youtube strategy youtube video marketingJimmy Kimmel is arguably one of the most recognizable TV personalities today. Much of his success has been built through his years in the television industry, but Jimmy is now using YouTube to his full advantage.
  • MELTWATER  |  FRIDAY, JANUARY 20, 2017
    [Marketing] Inbound Marketing Reporting: What to Report on Daily, Weekly, and Monthly
    It’s the end of the month again, and every marketer knows what that means: end-of-month… Read More.
  • SOCIALTIMES FACEBOOK  |  FRIDAY, JANUARY 20, 2017
    [Marketing] Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why
    Facebook recently threw yet another curveball at marketers, but this time, it’s a challenge worthy of embracing. So it’s understandable that some marketers–especially those that rely heavily on Facebook for generating a large volume of website traffic–would be worried. In reality, the update is an invitation to improve your content and step up your marketing efforts. So what’s a marketer to do? Tony Tie  is a numbers-obsessed marketer, life hacker and public speaker who has helped various Fortune 500 companies grow their online presence.
  • IGNITE SOCIAL MEDIA  |  FRIDAY, JANUARY 20, 2017
    [Marketing] 4 Tips to Revamp Your Social Media Content Strategy
    The new year, especially if it happens to be the start of a new fiscal year as well, is the time when some big marketing plans are laid. Content Creation Content Marketing Social Media Strategy Clean Up Social Media Content Clean Up Social Media Strategy Optimize Social Media Content Optimize Social Media Strategy Revamp Social Media Content Revamp Social Media Strategy Social Content Strategy Social Marketing Content Strategy social media content Social Media Content Plan Social Media Content Strategy social media marketing content Social Media Marketing Content Strategy
  • PROBLOGGER  |  FRIDAY, JANUARY 20, 2017
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    LinkedIn Marketing – How It Differs from Marketing on Other Social Networks and the Winning Tactics Your Peers Use | DrumUp. Pinterest now offers ad groups to paid campaigns | Marketing Land. Lots of changes and some good old-fashioned advice in today’s roundup – when was the last time you gave your email list some love?! The Five Most Realistic Ways to Make a Living as a Writer | Smart Blogger. We want to make real money, right? These are great ideas. More targeted advertising and more specific functionality on Pinterest? Yes please. SEO Fact or Fiction? Yoast.
  • JON LOOMER  |  THURSDAY, JANUARY 19, 2017
    [Marketing] Facebook Automated Rules: Automate Ad Maintenance
    Facebook Marketing Tutorials Facebook Ads How To Facebook Advertising Facebook Automated RulesDuring the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. It’s a great feature that has now made it’s way to Ads Manager and Power Editor. Let’s take a closer look… What Are Automated Rules? Managing and monitoring Facebook advertising campaigns is a lot of manual work. Those with more clients, budgets, and campaigns are buried in this manual work. How Automated Rules Work.
  • BUFFER SOCIAL  |  THURSDAY, JANUARY 19, 2017
    [Marketing] How to Create an Extraordinary Social Media Strategy for 2017
    Like we mentioned earlier this week in a post about goal-setting strategies , coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. In this post, I’d love to share a framework you can use to make sure your social media marketing efforts are heading in the right direction and having the biggest impact this year ( inspired by our friends at Moz ). So feel free to share any thoughts and ideas you might have about how you’ve gone about setting your own social media marketing strategy. Let’s get started!
  • TWIST IMAGE  |  THURSDAY, JANUARY 19, 2017
    [Marketing] Ad Agencies Are Not Dying. In Fact, It's Quite The Opposite
    Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image, was acquired by the largest marketing communications network in the world, WPP. Nearly two years ago, we changed our name to Mirum and became a global digital marketing agency, after bringing together several digital marketing agencies that had been acquired/a part of the J. thought the marketing/advertising agency model was broken and, quickly becoming a bad business? digital marketing. digital marketing agency.
  • SIMPLY MEASURED  |  THURSDAY, JANUARY 19, 2017
    [Marketing] How Jordan’s Followers on Twitter Skyrocketed in Just 3 Weeks
    2017 Digital Marketing Predictions From the Experts Download. Co-marketing With Foot Locker. Co-marketing helps amplify the reach of a campaign. When Twitter went public in November of 2013, the network boasted 230 million monthly active users. Today, that number has grown to 313 million. More than 500 million Tweets are sent each day. The social network has become a hub for news, entertainment, and conversations. We have studied few other brands and their performance on Twitter before. Today, we take a look at Jordan , Nike’s basketball footwear and athletic apparel line.
  • SPIN SUCKS  |  THURSDAY, JANUARY 19, 2017
    [Marketing] What Star Wars Teaches Us About Content Marketing and PR
    Along with entertaining audiences all these decades, the Star Wars series have been a great lesson in content marketing and PR. The post What Star Wars Teaches Us About Content Marketing and PR appeared first on Spin Sucks. Related Stories Content Planning Tips for Solopreneurs A 10-Step Approach to Launching Your First Influencer Marketing Campaign Content Marketing: Four Changes for 2017. Catalin Zorzini has more. star wars: the force awakens useful and relevant content
  • SIMPLY MEASURED  |  THURSDAY, JANUARY 19, 2017
    [Marketing] Your 2017 Social Marketing Planning Checklist Includes…
    This tell us that many social marketers know what they want to accomplish in 2017, but are a little stumped about how to get there. The template includes an editable Excel file, with a tab and formula for everything you’ll need as a social marketer, so you can track towards your goals effectively. These pillars should be either in-line with, or better yet, created in conjunction with the broader digital marketing team. ✅ G oals for each promotion and campaign:  If you don’t have a goal to work towards, what’s the point? It’s been a big hit for us.
  • SIMPLY MEASURED  |  THURSDAY, JANUARY 19, 2017
    [Marketing] Extend the Invitation: What Kids Eating Kale Teaches Us About Content Marketing
    2017 Digital Marketing Predictions From the Experts Download. group of high schoolers taught me something about content marketing, and I’d like to share it with you. What This Teaches Us About Content Marketing. As a marketer, many of the alternatives you can’t control, but you should still make your case as best as possible. We like to refer to this as “relevance,” but  that alone doesn’t encompass your task as a marketer. Kale on its own tastes bad. In fact, kale not on its own usually tastes bad. We tolerate kale. The Kale Effect. Don’t Overthink It.
  • SOCIALTIMES FACEBOOK  |  THURSDAY, JANUARY 19, 2017
    [Marketing] Page Admins Can Have Facebook Remind Them to Update Their Pages
    Reader Chris Ruberg , digital marketing specialist at OneCommand , shared the screenshot below with SocialTimes, in which page admins are given the option of setting custom reminders to update their pages. Advertising/Marketing Facebook Chris Ruberg Custom Reminders Days of Week Holidays OneCommand page administrators Pages Post Scheduling reminders Scheduled Posts Time Of DayFacebook wants to make sure page administrators  don’t let the content on their pages become stale. The module reads: We can remind you to update your page on days that are important to you.
  • SPROUT SOCIAL  |  THURSDAY, JANUARY 19, 2017
    [Marketing] Sprout Social Named to G2 Crowd’s “Best Software 2017” List
    We’re thrilled to share that Sprout Social has been named to G2 Crowd’s “Best Software for Marketing Teams” list for 2017, an honor we believe reflects our commitment to making social media marketing an inclusive, collaborative effort. Included in the rankings are software solutions for developers, salespeople, marketers and product designers, among others. Since 2014 G2 Crowd has annually released a “Best Software” list based on reviews. This year the evaluation criteria was adjusted to put the end user at the center. Team Sprout
  • IGNITE SOCIAL MEDIA  |  THURSDAY, JANUARY 19, 2017
    [Marketing] A Year in Review: Top 3 Social Media Themes of 2016
    A year in social media marketing feels like 10 years in traditional marketing. Things change at light speed and as marketers, it’s our jobs to stay on top of it all. Social Media Trends Social Mobile Marketing 2016 themes on social media social media Social Media Marketing social media marketing themes social media marketing themes of 2016 social media marketing trends Social Media Themes social media themes of 2016 social themes social themes of 2016 Themes on social mediaAnother third considered doing so. So there you have it.
  • SOCIALFISH  |  THURSDAY, JANUARY 19, 2017
    [Marketing] Association Membership Jobs This Week – January 19
    Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media , membership, marketing ,  communications ,  PR ,  advocacy , and  digital. Director of Marketing & Sales , National Association for Environmental Management – This is a great opportunity for an entrepreneurial marketing professional to join a strong team. The role has a dotted line of accountability to the Director of Marketing for monitoring the production and the life cycle of marketing campaigns. photo credit ).
  • BUFFER SOCIAL  |  THURSDAY, JANUARY 19, 2017
    [Marketing] How We Set and Measure Ambitious Social Media Goals at Buffer [2017 Version]
    Establish Buffer as a social media and marketing thought-leader. For example, we might create a video for Facebook on Instagram marketing techniques with the main goal of reaching a target audience of small-to-medium sized agency owners (brand awareness), but this campaign would also serve under the thought leadership goal. A win-win! Definitions vary from business to business based on marketing goals, but essentially,  brand awareness is the likelihood that potential (ideal) customers have heard of or are familiar with your brand. We do, too. In The answer is goal-setting.
  • AGORA PULSE  |  THURSDAY, JANUARY 19, 2017
    [Marketing] 8 Key Steps for a Successful Instagram Takeover
    ReInfluencer marketing won’t work unless your influencer’s audience is a match to your target consumer. Growing and maintaining your audience on Instagram can be difficult. Using Instagram takeovers are a great way to grow your audience, get new eyes on your brand, or give your audience a “reward” for following you. In this post I’ll outline the key steps in creating a successful Instagram takeover. 1. Define Your Takeover  Goals and Benchmarks. Launch or promote a product. Build brand awareness/ Reach a new audience. Build community. Drive web traffic.
  • JON LOOMER  |  WEDNESDAY, JANUARY 18, 2017
    [Marketing] Entrepreneurs: Find Your Content Focus
    As I started writing blog posts on these pages, I experimented with topics related to non-profits, small businesses, personal use of social media, and general social media marketing. It took me some time — about a year and a half, really — but it finally occurred to me: Why would anyone pay me for my content, product or service? I was focusing on non-profits, small businesses, and people looking to spend — in most cases — as little as possible on marketing. [NOTE: This is the third in a series of posts exploring the topic of entrepreneurship. Ready?
  • SOCIALTIMES TWITTER  |  WEDNESDAY, JANUARY 18, 2017
    [Marketing] Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane
    Fabric and Firebase operate mobile platforms with unique strengths in the market today. Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric  mobile application development platform. Other assets going from Twitter to Google are the Crashlytics  crash-reporting platform, mobile app analytics tool Answers , SMS login system Digits  and development automation system Fastlane. Terms of the transaction were not disclosed. Fabric customers: There’s no action you need to take in order to keep using these products.
  • SIMPLY MEASURED  |  WEDNESDAY, JANUARY 18, 2017
    [Marketing] 5 Ways to Create an Authentic Social Presence
    Today’s consumer is immune to traditional marketing techniques. Social media is a good way to scale one-to-one marketing. In addition to honest interactions on social media, honesty within your marketing is incredibly important. 2017 Digital Marketing Predictions From the Experts Download. This is one of the many reasons that influencer marketing so crucial – people trust their peers. To build an authentic social presence, you need to keep your message consistent across all marketing channels. How to Create a Conversion-Based Social Campaign Download.
  • SIMPLY MEASURED  |  WEDNESDAY, JANUARY 18, 2017
    [Marketing] What Is Influencer Marketing?
    Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. Here are some reasons to build out your own influencer marketing program. ” There are several ways you can determine the conversion rate and measure the ROI of your influencer marketing campaign. Examples of Solid B2B Influencer Marketing Campaigns. Examples of Solid B2C Influencer Marketing Campaigns. Why You Should Consider It. Celebs bring exposure.”
  • TWIST IMAGE  |  WEDNESDAY, JANUARY 18, 2017
    [Marketing] Be More Human Without Being Too Personal To Build Your Brand
    In my first business book, Six Pixels of Separation (published in 2009), I put forward something that I had previously written about on my blog - and an idea that (still to this day) gets me excited about brands, consumers, technology and how marketing connects it all. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. There's a new discourse happening online. That's a big deal. these channels enable real people to make real connections. It pays to be wise.
  • SPROUT SOCIAL  |  WEDNESDAY, JANUARY 18, 2017
    [Marketing] UTM Tracking: The Major Key of Social ROI
    We’ve written about UTM codes before , and yet many marketers are afraid of them. You want to share this link in a Tweet, as part of your organic social distribution, for your website traffic campaign, targeting the term social marketing, with lifestyle creative and in the post you used the hashtag #socialmedia. Many marketers hypothesize or make assumptions, and often end up steering their marketing departments astray in the midst of trying to make sense of muddled data. Co-Marketing Opportunities. Advocacy Marketing. Influencer Marketing.
  • BUFFER SOCIAL  |  WEDNESDAY, JANUARY 18, 2017
    [Marketing] 9 Social Media Goals You Can Set for Your Business (and How to Track Them)
    Social media isn’t only a marketing tool, it can affect almost every area of a business – for example, as we discovered in our State of Social 2016 report , social media is a key channel for brand awareness, engagement, lead generation, customer support and much more. According to our recent State of Social Media 2016 survey , brand awareness is the top reason marketers use social media. Social media has also enabled marketers to have a more quantitative understanding of their brand’s presence and reach in the online world. Social Media Marketing Tips / How To
  • AGORA PULSE  |  WEDNESDAY, JANUARY 18, 2017
    [Marketing] Taking the Mystery Out of Facebook Global Pages
    Digital marketing has come of age — and followers are no longer satisfied with generic updates from our pages. We chose a global page, with sub-pages for each of our local markets. Facebook Content Strategy Facebook marketing tipsHere at Agorapulse we’re about to make a big decision about our Facebook pages. Should we switch to a ‘Global page’ or run individual regional pages for individual countries? They expect a more personalized experience online. If we want to offer real value to our audience and customers we need to segment. Global Pages?
  • TWIST IMAGE  |  TUESDAY, JANUARY 17, 2017
    [Marketing] Words Matter. Definitions Matter More. Or The Problem With Fake News
    This is a post about branding, definitions, public perception and the power of the words that we - as businesses - use in marketing. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. Everything is not fake news. Before we get started, let's all agree that this is not a political post. Here's something to think about: CNN is not fake news. Fox News is not fake news. What is fake news? That is (in a very simplistic way) what fake news is. not by a long shot.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, JANUARY 17, 2017
    [Marketing] Facebook Sets Up Shop in Paris’ Station F Startup Campus
    Wait– it gets even better: These startups and the rest of the entire Station F campus will be able to benefit from Facebook’s experts and experience in a variety of fields, including marketing, technical development, UX/UI (user experience/user interface) and more. The “first worldwide Startup Garage” at Station F  in Paris will devote several spaces to launch partner Facebook. Station F provided more details in its blog post: Some of you already knew Facebook would be involved at Station F. We announced it at the last TechCrunch Disrupt : It is one of our founding partners.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, JANUARY 17, 2017
    [Marketing] What to Expect on Social Media During Super Bowl LI
    Remember, you can’t even use “Super Bowl” unless you are an official sponsor! 2) “We’re Not Playing” Marketing Plans. This finds its way to social media, where those brands who don’t have traditional ads during the big game rely on social contests, active posting, and real time marketing instead. The Super Bowl is … “the Super Bowl” of social media for brands. During the day of the big game, brands receive up to  6x more mentions  on Twitter. How can your brand participate in these social conversations? involves monitoring trending hashtags for real-time opportunities. brand is.
  • SIMPLY MEASURED  |  TUESDAY, JANUARY 17, 2017
    [Marketing] The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC]
    Not sure how to get started with a micro-influencer marketing campaign? Looking for ways to increase profits without blowing your budget ? Give  micro-influencers a try. Micro-influencers are individuals who have between 1,000–100,000 followers. They have significant influence on the purchase decisions of their audiences, and actively engage their fans. Micro-influencers could be the answer you’re looking for, driving more conversions at a fraction of the cost of traditional advertising. Micro-Influencers and Conversions: How it Works. How to Work with Micro-Influencers.
  • DEVUMI  |  TUESDAY, JANUARY 17, 2017
    [Marketing] How to Become a Successful Twitter Influencer: Modern Day Trendsetting
    Tutorials Twitter content marketing hashtag marketing online marketing twitter followers twitter for small business twitter marketing twitter marketing strategyIn the last few years, Twitter has grown in significance not only online, but also outside of it. The platform had a huge impact on events like the Arab spring of 2011, and the US Presidential elections of 2016. In these, Twitter influencers played a large role in mobilizing people to take action. While you […].
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 17, 2017
    [Marketing] How Social Media Has Evolved Over the Past 12 Years
    Psychological Truths of Social Media That Affect Your Marketing. Why Social Media Marketing Is Essential. Social Media Marketing is huge right now, and for good reason. Psychological Truths of Social Media That Affect Your Marketing. Most businesses will be sold on social media marketing, but finding success in this field requires a keen understanding of what makes people share and engage with content on social media. For online marketers, it may be worth your time to A/B test your photos on social media for this very reason. They Are Free.
  • SOCIALMEDIA.BIZ  |  TUESDAY, JANUARY 17, 2017
    [Marketing] How to create mobile-friendly content with Google’s AMP
    How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Post by Anna Rodriguez. A lot has been said about Google’s Accelerated Mobile Pages (AMP) and how it affects business owners, startups and digital marketers. Indonesia, Malaysia, Thailand, the Philippines and Vietnam are among Facebook Shop’s 10 largest markets in the world. AMP fuels content marketing strategies.
  • SOCIALLY SORTED  |  MONDAY, JANUARY 16, 2017
    [Marketing] The 11 Top Social Media Management Tools I Can’t Live Without
    Use  this guide to jump in and give them a spin on the platforms you are marketing on.  . You may know ViralTag as a leading Social Media Marketing Tool for sharing visuals. Blog. I’m adding my top social media management tools for my blog here as my blog is the engine room of my social media marketing. These are the 11 Top Social Media Management Tools for Business that I can’t Live Without in my business right now.   . I’ve tried and tested many tools but these are the tools that I am using right now, every week to post and engage on social media.  .
  • TWIST IMAGE  |  MONDAY, JANUARY 16, 2017
    [Marketing] Apple Had Over 40% Of The Wireless Headphone Market, Facebook Tests Mid-Roll Ads And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    Lots of positive reviews, plus this stunning piece of data: Apple has over 40% of the wireless headphone market. Since the AirPods were released, Apple has 26% of the market and Beats has 15.4%. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. wireless headphone market. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). morning show. The segment is called, CTRL ALT Delete with Mitch Joel. and there you go.
  • SPROUT SOCIAL  |  MONDAY, JANUARY 16, 2017
    [Marketing] The Complete Guide to Facebook Marketing
    One of the first steps in grasping Facebook marketing is making sure you’re taking advantage of all of Facebook’s features. If your newsletter is part of your digital marketing strategy, you should provide a way for your fans to sign up from your Page. These types of posts should be used sparingly since they’re considered to be more standard marketing material than they are in starting a conversation. Much like creating your content strategy, how you respond to comments and questions is another vital part of your Facebook marketing. With 1.79 Note and move on. Image.
  • PEG FITZPATRICK  |  MONDAY, JANUARY 16, 2017
    [Marketing] 12 Most Innovative Ways to Create Content That Gets Shared
    Whether it’s web copy or offline marketing, talking about your business, the value it offers and the intent behind it not only educates potential customers, but also allows them to make quicker decisions. In the super crowded stream of social media and content marketing, each piece of content represents who you are and what you do. Simply posting links to your social sites will quickly bore your target market. Change Make content creation a part of your daily marketing strategy. Your most important online asset is your content. know you’ll love her advice.
  • CONVINCE & CONVERT  |  MONDAY, JANUARY 16, 2017
    [Marketing] How a Solid Social Database Can Help You Close Sales
    With another year upon us, B2B marketers are still struggling to reach the right buyers. No marketer wants to send 100 leads to her sales team to close a single deal; it would be incredibly more effective to send 10 qualified leads to close the same deal. The problem is, most leads in our marketing databases are cold. The advent of marketing automation systems has helped marketers get ahead of the curve. This data provides a wealth of buying signals , but it’s pointless unless you integrate it into your marketing automation system. Let’s Make a Deal.
  • IGNITE SOCIAL MEDIA  |  MONDAY, JANUARY 16, 2017
    [Marketing] Instagram To Start Selling Ads In Stories | Social You Should Know
    Google has struggled with how to approach the massive Chinese market for years. Now that they have 150 million daily users looking at Instagram Stories, the social platform is going to start selling ads between different people’s stories. That, and much more, in this week’s Social You Should Know. Instagram Ties Snapchat in Daily Users? Offers Ads. Instagram is reporting 150 million daily users of its Stories feature, which ties the last number Snapchat announced. You might remember that Instagram Stories were designed to challenge Snapchat as they were basically a feature copy.
  • PROBLOGGER  |  MONDAY, JANUARY 16, 2017
    [Marketing] Your Niche Is A Small Village: Here’s How To Become Well-Known In it by Marketing Yourself
    Almost every new company that manages to build a great product and use some marketing tactic(s) that works ends up making the headlines within a couple of months. But how can you use content marketing to quickly become well-known like these successful startups? The type of content that used to work when blogging and content marketing were still a shiny new toy––just a few years ago––don’t really work so well anymore. Today, competition has gone quite fierce in content marketing. This is something that most brands that succeed with content marketing know.
  • THE SOCIAL MEDIA HAT  |  MONDAY, JANUARY 16, 2017
    [Marketing] Why This Disney Movie is the Ultimate in Content Repurposing
    For 23 years, Disney has been marketing and re-releasing this classic, animated film, and with this year's new release, they're demonstrating the pinnacle of repurposing content
  • SPIN SUCKS  |  MONDAY, JANUARY 16, 2017
    [Marketing] What Are Your 2017 Content Marketing Goals?
    What skills are you building to reach your content marketing goals for 2017. The post What Are Your 2017 Content Marketing Goals? Communication Content #ContentChat content goals content marketing goals content marketing resolutions goals laura petrolino Twitter chatLaura Petrolino shares hers and asks you to join the conversation. appeared first on Spin Sucks. Related Stories PR Content Strategy: Let’s Talk Shop! The Spin Sucks 30-Day Communications Challenge A Holiday Gift to Spin Sucks Readers: From Us to You.
  • BUFFER SOCIAL  |  MONDAY, JANUARY 16, 2017
    [Marketing] Creating Winning Social Media Habits and Goals with an Elite Runner – Tina Muir [SSM024]
    huge thank you to Tina  for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to create winning habits and goals that will take their skills to the next level. How to create big, scary (but achievable) goals in your own life. 3 Key Takeaways for Marketers Struggling to Form Winning Goals and Habits. Her Twitter is filled with actionable advice for marketers and runners alike. Each week, we interview on e of the very best in social media marketing from brands in every industry. Google Play. Stitcher.
  • BUFFER SOCIAL  |  SUNDAY, JANUARY 15, 2017
    [Marketing] 7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media
    Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. This set me out on the research path to look into other popular goal-setting strategies and frameworks that exist and seeing how these might work for social media marketing. And feel free to share any thoughts on the way that you’ve gone about setting strategies for your social media marketing. Growth works best when everyone is aligned around the goal, but 35 percent of marketers don’t share testing or growth wins with their teams. Absolutely! Hairy.
  • YMARKETINGMATTERS  |  SUNDAY, JANUARY 15, 2017
    [Marketing] How to Use #Hashtags to Improve Your Social Media Marketing
    If you’re looking for a completely cut-and-dry ruling on the topic of hashtags, then here it is:  You should be using hashtags for your business and your social media marketing. Start using hashtags to improve your social media marketing! The post How to Use #Hashtags to Improve Your Social Media Marketing appeared first on yMarketingMatters. Marketing Social Media for Business Hashtags for business marketing for small business Social Media Marketing social media strategy social media tips Using HashtagsYou can use them anywhere to get found! link].
  • THE REALTIME REPORT  |  SUNDAY, JANUARY 15, 2017
    [Marketing] E-Commerce Solutions You Might Not Have Considered
    Shopware is one of the lesser known e-commerce stores in the market, but is fast gaining popularity. At the time of writing, there are around 500,000 active installs, which is a significant amount of the market for one of the lesser known applications. E-Commerce Solutions You Might Not Have Considered. If you’ve decided to take the leap and open your own online e-commerce shop, then you’ve probably given some thought as to what application you’re going to use to power it all. Shopware. It supports most of what you’d expect, and features responsive design grids. BigCommerce.
  • THE REALTIME REPORT  |  SUNDAY, JANUARY 15, 2017
    [Marketing] How to Maintain Your Company’s Success
    The temporary retail store will allow you to market your product in a specific area, allowing shoppers to interact with your brand while boosting your company’s profits. Is there a gap in the market you can fill? How to Maintain Your Company’s Success. One of the most rewarding moments in an entrepreneur’s life is watching their business grow successfully. The success can be addictive, because you will want more of it and fast, but only fools rush in. Think carefully about your next move, because one wrong step can make or break your company. Local Support. Take A Risk.
  • TWIST IMAGE  |  SUNDAY, JANUARY 15, 2017
    [Marketing] The Intersection Of Marketing And Analytics With Avinash Kaushik - This Week's Six Pixels Of Separation Podcast
    Google 's Digital Marketing Evangelist, bestselling author ( Web Analytics - An Hour A Day and Web Analytics 2.0 ), powerful blogger ( Occam's Razor ), friend and marketing big brain, Avinash Kaushik. His monthly posts may as well be business books, and his insights into what should really count today for marketing is refreshing. digital marketing. digital marketing agency. digital marketing blog. digital marketing evangelist. marketing. marketing blog. marketing podcast. the marketing analytics intersect. He's back!
  • SIMPLY MEASURED  |  FRIDAY, JANUARY 13, 2017
    [Marketing] The Weekly Digital Marketing Round-Up
    The digital marketing world is changing rapidly, even as I write this. Marketers in 2017  must understand the entire ecosystem, not just topics specific to current jobs and responsibilities. That’s where Simply Measured’s weekly Digital Marketing Round-Up comes in. Do you have a European market? But even if you check Twitter every five minutes, live by BuzzSumo, subscribe to The Skimm, and have sophisticated alerts set up, you’re bound to miss something: a social network development, a hot-off-the-presses study, a new ad campaign. Then this affects you.
  • TWIST IMAGE  |  FRIDAY, JANUARY 13, 2017
    [Marketing] Why Personal Branding Is Like A Viral Video. And Why It Shouldn't Be
    content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. viral marketing. "Personal Brand". talk about a saying that has become so polarizing. The year was 1997. Business thinker Tom Peters grabs the attention of the world with his Fast Company article, The Brand Called You. It truly does usher in a new era. . This new idea that all of us are now the CEO of our own company. This new idea that all of us can truly control and work on how we stand out in a crowd.
  • SIMPLY MEASURED  |  FRIDAY, JANUARY 13, 2017
    [Marketing] 4 Questions You Haven’t Asked About Your Marketing Program
    As marketers, we often don’t ask uncomfortable questions of ourselves because we don’t want uncomfortable answers that will force uncomfortable actions, moving us away from what we’re used to and maybe even putting more work on our plates. 2017 Social Marketing Planning Guide Download. What Are the Things You Are Afraid to Admit About a) Your Brand and b) Your Marketing As It Stands Today? . We don’t have enough time to do a good job at marketing. hope these questions have been helpful for you in  retooling your marketing thinking for 2017. 
  • SPROUT SOCIAL  |  FRIDAY, JANUARY 13, 2017
    [Marketing] #SproutChat Recap: Community 2017 Social Media Predictions
    Whether it’s the next best television show to binge watch or the next big social media marketing best practice, it’s fun to take a stab at predicting what the future holds. At #SproutChat , we had more than 65 social media marketers join us to talk about what they believe 2017 has in store for the industry. We discussed potential trends in social content, network engagement and social advertising while also touching on what marketers will be abandoning in their 2017 strategies. Everyone likes to try and predict what’s next. Immersive, Multimedia Content Experiences.
  • IGNITE SOCIAL MEDIA  |  FRIDAY, JANUARY 13, 2017
    [Marketing] New Year, New Social; 4 Quick Fixes to Tidy Up Your Social Media Channels
    While the rest of the world is packing into the gym and baking kale chips, marketers and social media pros are focusing on strategies, finalizing budgets , and laying out promotions for the upcoming year. Community Management Customer Experience Social Media Trends Social Mobile Marketing Adjusting Social Media Channels Clean Social Media Pages Clean Up Social Cleaning Social Media Channels Social Channel Clean Up Social Channel Fixes Social Channel Quick Fixes Social Media Channel ManagementJust think of this as your 1-mile jog in preparation of your upcoming marathon!
  • PROBLOGGER  |  FRIDAY, JANUARY 13, 2017
    [Marketing] Reading Roundup: What’s New in Blogging Lately?
    Following them won’t only teach you how to be a better online marketer, but they’ll be entertaining to boot. Hello and welcome to the first Reading Roundup of 2017! May this be the year we make the breakthroughs we want, understand the things we haven’t yet, and have more fun than ever. Let these readings be your guide! The Top 9 Social Media Strategists to Watch In 2017 | Entrepreneur. love these picks because they’re so diverse. They’re not all Digital Whizkids, they’re just people at the top of their game, not matter what the genre. And panicked?!
  • SOCIALFISH  |  FRIDAY, JANUARY 13, 2017
    [Marketing] Hot Association Social Media Jobs This Week – January 13
    Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,  marketing ,  communications ,  PR ,  advocacy , and  digital. Marketing and Social Media Internship , New York American Marketing Association – The New York Chapter of the American Marketing Association is seeking an intern for the Spring 2017 semester to provide digital marketing, social media and general administrative support. This is an exciting opportunity for anyone interested in a career in marketing.
  • JON LOOMER  |  THURSDAY, JANUARY 12, 2017
    [Marketing] Entrepreneurs: Find Your Purpose with 16 Questions
    – Facebook Marketing. Yep, I’m a marketer who hates to sell. – Marketers. Below is my example for marketers: – Targeting properly. [NOTE: This is the second in a series of posts exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. More than five years ago, my entrepreneurial journey began — whether I knew it or not — when I was laid off for the second time in two years. winged it. Find a quiet place.
  • JANET FOUTS  |  THURSDAY, JANUARY 12, 2017
    [Marketing] Content Marketers, what are your new years goals?
    Corporate Social Media social business Content MarketingI know, I know, those new year resolutions are everywhere, aren’t they? Feeling a little overwhelmed? Guilty maybe? Yeah, I get it, but if you just pick one of these to focus on it’s a start toward a better content plan for 2017. My favorites  include: Focusing on people, not channels. Actually writing down your […].
  • TWIST IMAGE  |  THURSDAY, JANUARY 12, 2017
    [Marketing] Six Links Worthy Of Your Attention #343
    One of the most underrated thinkers when it comes to advertising, marketing and technology is Rishad Tobaccowala. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Dronestagram. "I learned about this social network for drone photos via  The Washington Post. Alistair for Hugh). Alistair for Mitch).
  • MELTWATER  |  THURSDAY, JANUARY 12, 2017
    [Marketing] 40 Essential Social Media Marketing Statistics for 2017
    As we start a new year, here is a look back at the world of… Read More.
  • SIMPLY MEASURED  |  THURSDAY, JANUARY 12, 2017
    [Marketing] How Brands Can Overcome the Biggest Influencer Marketing Challenges
    You’re familiar with influencer marketing. Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. . In this post, you will get an in-depth look at some of the biggest influencer marketing challenges, and how you can overcome them. Challenge #1: Measuring Influencer Marketing ROI. Linqia recently surveyed 170 marketers from a variety of different industries about, “The State of Influencer Marketing.” According to the report, the biggest influencer marketing challenge is determining ROI.
  • TWIST IMAGE  |  THURSDAY, JANUARY 12, 2017
    [Marketing] 7 Steps To Define Your Content Center Of Excellence
    The marketing guy. With that, when asked what I do, it's easy to say that I "run a digital marketing agency called Mirum." Yours might be advertising, word of mouth referrals, networking, database marketing, etc. My bullseye is "marketing." For me, what pulls it all together is how does marketing affect, change and touch the areas of brands, consumers and technology. If, at the centre, of my content there is not the notion of how this affects the product, price, promotion and place (those classic Four Ps of marketing), I probably won't publish the content.
  • SOCIALTIMES TWITTER  |  THURSDAY, JANUARY 12, 2017
    [Marketing] Make the Most of Twitter: How DMs Can Personalize Your Brand
    your CEO or head of marketing) can help those messages resonate with recipients. Thach’s incredible success is largely because she has a significant social media following and regularly tweets about her life, as well as marketing topics. Imagine you’re reaching out to public-relations and marketing professionals who follow @PRNews  or major advertising firms such as @WiedenKennedy. You might start your message by saying, “Hi, I see we have some similar interests–particularly around PR and marketing,” before you mention the resource you’re offering.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, JANUARY 12, 2017
    [Marketing] Five Brands That Won In Social This Past Holiday Season
    Holiday Marketing Social Media Examples Social Media Promotion 2016 Holiday Season 2016 Social Holiday Campaigns 2016 Social Media Holiday Campaigns Best 2016 Holiday Campaigns Best 2016 Holiday Social Promotions Best Holiday Social Programs Best Social Media Holiday Campaigns Holiday Campaigns Holiday Season Holiday Social Media Promotions Holiday Social Promotions Social Holiday Campaigns Social Media Holiday Campaigns Top Holiday Campaigns on Social Media Top Holiday Social Media PromotionsAnd the majority of us are with the latter.) Nordstrom Helps Santa Find a Gift for Mrs. Clause.
  • SPIN SUCKS  |  THURSDAY, JANUARY 12, 2017
    [Marketing] PR Content Strategy: Let’s Talk Shop!
    Communication Content #measurepr 30-day challenge Bullet Journal content marketing institute kristie aylett MarketingProfs PESO model shiny object syndrome smarter goalsToo often, communicators are in reactive mode, simply checking off a to-do list. A PR content strategy will get you out of that mode. Gini Dietrich has more. The post PR Content Strategy: Let’s Talk Shop! appeared first on Spin Sucks. Related Stories The Six PR Conferences to Attend in 2017 The 2016 PR Trends…How Did the PR Industry Do? Plan to Win: How to Craft an Award-Winning PR Campaign.
  • SOCIALFISH  |  THURSDAY, JANUARY 12, 2017
    [Marketing] Introducing an Awesome New Podcast About Workplace Culture
    Today’s episode features Jovan Hackley, Director of Marketing and PR for Student Loan Genius , an employee benefits company that believes in benefits as a way to build a relationship with employees–related to culture, that can give organizations the edge, particularly in recruiting the younger generation in the workforce. That’s our big question for this episode’s conversation with Tim Padgett, CEO of the Chicago-based marketing agency the Pepper Group. And don’t forget to give us a review if you like these podcasts! Thank you! On Grit. Camera.
  • RAZOR SOCIAL  |  THURSDAY, JANUARY 12, 2017
    [Marketing] How to Keep up With Marketing Technology Changes
    For anyone who is in marketing today, one of the biggest professional fears is falling behind the technological curve. As marketers, we rely so much on software to better create, manage, automate, and analyze our marketing activities that failure to keep up with the pace of change just doesn’t seem like an option. When I first started in marketing through this site, I was uncomfortable being called a marketer. came from a technology background and there were certainly some gaps in my marketing skills that needed to be filled!!! Join Groups.
  • SOCIALMEDIA.BIZ  |  THURSDAY, JANUARY 12, 2017
    [Marketing] Tips to boost your video marketing (infographic)
    So are you doing all you can to give your business’s video marketing a boost? Here are some tips to enhance your video marketing. For more information on how to boost your video marketing and overall marketing reach, check out this infographic from Take 1 Transcription. Post by Take 1 Transcription. tudies show that 69 percent of consumers would choose video over text to learn about a product or service. Videos should have a unique message and should include ingredients that promote social sharing. Adding subtitles to your video is another effective tactic.
  • UNMETRIC  |  WEDNESDAY, JANUARY 11, 2017
    [Marketing] 5 Ways Australian Auto Brands Drive Engagement
    User-generated content is sometimes the best marketing. I don’t get cars. Every time I have to describe what is so spectacular about a car surrounded by a whirl of dust, I turn to my colleagues. They helpfully supply terms like GTR, AMG, ABS, RPM, launch control, before swooning over the picture. In a quest to understand why automobile brands get so much engagement on social media, I analyzed the performance of five Australian auto brands. This makes up 65% of all Posts. The percentage of video content is on the rise. Compared to the previous year, there is an increase of 3%. Engagement.
  • KATIE LANCE  |  WEDNESDAY, JANUARY 11, 2017
    [Marketing] [Webinar Replay] #GetSocialSmart: Social Media Strategy in 2017
    Step 8: Don’t forget about your email marketing strategy. Thanks to everyone who joined us today for our brand-new webinar, #GetSocialSmart: Social Media Strategy in 2017. If you were unable to join us live, here is the replay: In this webinar we covered 10 steps toward crushing your social media strategy in 2017. Here’s what we talked about: Step 1: Evaluate what worked and did not work. Step 2: Eliminate what you don’t enjoy or didn’t see ROI in. Step 3 : Clean up your social media accounts! When is the last time you updated your LinkedIn profile?
  • TWIST IMAGE  |  WEDNESDAY, JANUARY 11, 2017
    [Marketing] Quality And Speed Don't Have To Collide
    "Those are all great ideas, but we need something in market fast.". It's the toughest part of the conversation, when you're in the marketing agency business. When work is done with this type of direction, a marketing agency simply can't win. The conversations and work is not looked at in terms of market efficacy, but rather how quickly it can get reviewed and approved internally. Externally, more bad work is in market, and the work doesn't help the brand sell more goods and services. digital marketing. digital marketing agency. marketing.
  • SOCIALTIMES TWITTER  |  WEDNESDAY, JANUARY 11, 2017
    [Marketing] Twitter Dashboard to Shutter Feb. 3
    Apps Twitter advertising dashboard Engagement iOS Marketing mentions noah pepper Post Scheduling Scheduled Posts Scheduled Tweets Tweetdeck Twitter DashboardTwitter is pulling the plug on Twitter Dashboard , the iOS and desktop application it launched last June to help businesses better connect with users. The social network announced in a series of tweets (embedded below) that Dashboard will be shuttered Feb. 3, adding that it hopes to incorporate some of the app’s features elsewhere within its ecosystem. Twitter Dashboard will be closing down on February 3rd.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, JANUARY 11, 2017
    [Marketing] Facebook Journalism Project: A Complete Guide
    Facebook’s efforts to bolster its relationships with media and news organizations and journalists  continued with Wednesday’s introduction of the Facebook Journalism Project. Director of product Fidji Simo  introduced Facebook Journalism Project in a Newsroom post , saying that the initiative has three objectives: collaborative development of news products for the social network, training and tools for journalists and training and tools for users. That’s why today we’re announcing a new program to establish stronger ties between Facebook and the news industry. and James L. and James L.
  • SPIN SUCKS  |  WEDNESDAY, JANUARY 11, 2017
    [Marketing] The Three Reasons Outsourcing PR Makes Sense
    Agencies Communication business to outsource PR and marketing how to create a successful marketing campaign measure your marketing campaign measure your PR campaign Outdoor hoarding outsource marketing projects outsource PR projects outsourcing is the new mantra of PR and marketing firms social media activity TV advertisements why you should outsource your PR and marketingThere are some things that make sense to keep in-house, while others should be left to the experts. The post The Three Reasons Outsourcing PR Makes Sense appeared first on Spin Sucks.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, JANUARY 11, 2017
    [Marketing] Facebook Extends Dynamic Ads Targeting to Users’ Web Activity
    Director of product marketing Maz Sharafi spoke with Lauren Johnson  of SocialTimes parent Adweek  about the new targeting option, saying that advertisers previously were only able to target users who specifically viewed products on their websites or mobile applications. What we can now do is say, “Who else is potentially in-market for these products?”. Advertising/Marketing Facebook Ad Targeting Adweek Applications apps Dynamic Ads e-Commerce Furniture Jessica Jacobs Lauren Johnson Likes Maz Sharafi mobile Pages retailers Targeted Ads Wayfair
  • KATIE LANCE  |  WEDNESDAY, JANUARY 11, 2017
    [Marketing] The #GetSocialSmart Show Episode Two: How to Find Ideas to Post to Social Media
    Blog content marketing content plan content training social media for real estate social media strategy social media video training video training youtubeThis week’s episode covers how to think of ideas to post to Facebook, to Twitter, to Instagram, to Snapchat, to Periscope, to Live Video, to all the different places that we could post content to. I’m sharing a couple of my biggest tips (hint, it’s easier than you think!). Here are the two big tips I share in the video: 1. It becomes a source of great content. 2. That’s a huge question. What do you think?
  • JENN'S TREND  |  WEDNESDAY, JANUARY 11, 2017
    [Marketing] How to Effectively Utilize Direct Message Marketing
    And for all the marketers who love social media, so many struggle with how to use […]. The post How to Effectively Utilize Direct Message Marketing appeared first on Jenn's Trends. Social Media digital marketing direct messaging facebook instagram online marketing social media social media marketing twitterPretty much every social media site out there now has some sort of capacity for direct message communication.
  • DEVUMI  |  WEDNESDAY, JANUARY 11, 2017
    [Marketing] Social Media Marketing for Musicians: How to Get Fans and Followers
    At first glance, social media marketing for musicians who are just entering the fray […]. The post Social Media Marketing for Musicians: How to Get Fans and Followers appeared first on Devumi. SoundCloud Tutorials Twitter YouTube content marketing facebook marketing music marketing music promotion online marketing online music marketing social media marketing soundcloud soundcloud marketing soundcloud promotion twitter marketing twitter marketing strategy video marketing youtube marketing
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, JANUARY 11, 2017
    [Marketing] 10 Ways to Kick Your Social Media Strategy into Shape in 2017
    Showing REAL people using and benefiting from your product is a better use of your time – it’s a walking testimonial and powerful, not to mention FREE, marketing tool. Find out what your audience is passionate about and harp on those “passion points” in every single marketing effort. “If you fail to plan, you plan to fail.”. Ever heard this saying before? Probably a few thousand times every new year. This saying applies to all of our New Year’s resolutions – getting in shape, becoming financially stable, and yes, your social media strategy, too. In need of some planning tips?
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 11, 2017
    [Marketing] Are You Seizing the Power of Social Media Attribution?
    Few digital marketers entirely neglect marketing analytics. Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure. Before founding Oktopost, I was a vice president of marketing at a company called Nolio, which was later acquired by CA, Computer Associates. Integrating Social Metrics with Marketing Automation.
  • PROBLOGGER  |  WEDNESDAY, JANUARY 11, 2017
    [Marketing] 8 Reasons You’re Losing Money On Your Blog
    Blogging is equal parts writing and marketing. It helps to be a good writer, but you can always focus your attention on the marketing portion while partnering with a writer. 8. This is a guest contribution from Larry Alton.  . You spend hours and hours of time each week on your blog, but at the end of the month, there’s nothing to show for it in your bank account. In fact, after you add up all of the expenses associated with maintaining your blog, you’ve actually lost some money. What’s the problem? Here are some possible culprits and what you can do to overcome them. 1.
  • BUFFER SOCIAL  |  WEDNESDAY, JANUARY 11, 2017
    [Marketing] The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads
    Ninety-one percent of marketers invested in Facebook advertising last year. How do marketers create, manage and analyze their Facebook ads? freelance marketer or a partner agency). Facebook’s Creative Hub is one of its latest tools for advertisers and marketers. Advertising Social Media MarketingAnd it’s easy to understand why when you look at the data: more than  1.18 billion people use Facebook every day, and on average, each person spends more than 50 minutes a day  across Facebook, Messenger, and Instagram. That’s a lot of attention! And Ad ID.
  • BLUE FOCUS MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Marketing] Start an Employee Advocacy Pilot
    Branding Communication Marketing Strategy The Social EmployeeSocial Employee Advocacy Works, but How Do You Get Started? Do you have a social employee advocacy program in place at your organization? According to recent data from Altimeter, 90 percent of organizations are either working to build an employee advocacy program, or they already have one. It’s no surprise why: Employee-generated or shared content […].
  • SIMPLY MEASURED  |  TUESDAY, JANUARY 10, 2017
    [Marketing] You Should Be Listening to Your Customers Like You Listen to Your Friends
    2017 Social Marketing Planning Guide Download. We marketers fall into this trap an awful lot. This is another common mistake for marketers: we commit to a campaign, regard it as a success or failure, and then move on too quickly to learn and document valuable lessons which can help us do better in the future. Listening to your friends comes naturally. You want to hear what they have to say, and it’s easy: they’re sitting across the table from you at brunch, or you’re texting up a storm, back and forth. Tangentially related, but not quite right. Go Deep.
  • SIMPLY MEASURED  |  TUESDAY, JANUARY 10, 2017
    [Marketing] 5 Findings From Wendy’s Epic Week on Twitter
    Emojis have become a legitimate social marketing tool. Humor can be an effective marketing tactic–if executed well. Last week, my boss sent over this article about Wendy’s Twitter exchange with Thuggy-D and asked me to analyze how has it impacted the brand on that platform. collected the data for the brand’s Twitter handle , and started looking at the tweets that Wendy’s sent out in the last week. chlangie x=9 Y=10. — Wendy's (@Wendys) January 4, 2017. Well, I finally got to looking at the data for Wendy’s during this time period. Here is what I found.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, JANUARY 10, 2017
    [Marketing] NFL Teams on Facebook, Twitter and Instagram, Weeks 16-18
    Social marketing firm Unmetric  analyzed all of the NFL teams on Facebook, Twitter and Instagram from Dec. Rare and, as it turns out, short-lived playoff appearances for the Miami Dolphins  and Oakland Raiders  led those two National Football League  clubs to the top spots in growth on Facebook and Twitter, respectively, during weeks 16 through 18 of the season. Other findings by Unmetric  included: The Cowboys also led in Instagram growth and Twitter engagement. The Kansas City Chiefs  were tops in Facebook engagement, while the same was true for the Patriots on Instagram.
  • SPIN SUCKS  |  TUESDAY, JANUARY 10, 2017
    [Marketing] Turning Passive Audiences into Brand Evangelists
    Related Stories Find Brand Clarity With Four Identity Fixes Who is Best to Execute Millennial Marketing? Three Myths and Facts About Using Data in B2B Marketing. Ninety-two percent of people trust word-of-mouth recommendations above traditional forms of advertising. The good news is your brand evangelists cost much less than your latest ad campaign. If you want to convert your passive audience into walking endorsements, Emily Joseph has four tips for success. The post Turning Passive Audiences into Brand Evangelists appeared first on Spin Sucks. The Answer is Obvious.
  • JON LOOMER  |  TUESDAY, JANUARY 10, 2017
    [Marketing] Facebook Dynamic Ads Update: Reach Those Browsing Other Websites
    Following is a quote from Jess Jacobs, Director of Marketing for Wayfair: This enhancement makes dynamic ads a lightweight and effective solution for acquiring new customers. Facebook Marketing News and Information[NOTE: Information on this update is only beginning to emerge. will update this post today as I receive additional information.]. Facebook is announcing a big update to dynamic ads today that should be a positive enhancement for smaller e-commerce brands — if not all e-commerce brands. Let’s take a closer look… What Are Dynamic Ads? The Update.
  • PEG FITZPATRICK  |  TUESDAY, JANUARY 10, 2017
    [Marketing] How to Unlock the Key to Instagram Engagement
    Tailwind for Instagram is an Instagram scheduling and analytics tool built on the same platform as Tailwind’s popular Pinterest marketing tool. Tailwind for Instagram leverages the intelligence-powered features that have helped marketers improve ROI with Tailwind for Pinterest , including a smart schedule which analyzes when followers are most active online to generate an ideal posting schedule. Saving Marketers What They Lack Most – Time. Tailwind’s member base of over 100,000 marketers, could collectively save over 150 years of productivity in 2017 alone.
  • MELTWATER  |  TUESDAY, JANUARY 10, 2017
    [Marketing] Best 3 UX Lessons and Trends of 2016 + 1 Bonus
    As digital marketing becomes more ubiquitous, it’s important to understand the ways people interact with… Read More.
  • DEVUMI  |  TUESDAY, JANUARY 10, 2017
    [Marketing] Social Media for Doctors: Connect with your Patients in the Digital Era
    Facebook Linkedin Twitter YouTube business content marketing facebook marketing linkedin marketing online marketing social media marketing twitter twitter followers twitter for business twitter for small business twitter marketing twitter marketing strategy video marketing youtube marketingSocial media has become an integral part of people’s daily lives. So much so that professionals also use it to connect with clients. Social media for doctors has become even more essential.
  • SPROUT SOCIAL  |  TUESDAY, JANUARY 10, 2017
    [Marketing] How to Promote Your YouTube Channel Like a Pro
    Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. You need to figure out how to promote your YouTube channel if you want to be successful. Not sure where to start? Don’t worry, we’ve got you covered. Here are 16 ways to promote your YouTube channel like a pro: 1. Write Engaging Titles. Take a look at the titles for your current videos. Facebook.
  • TWIST IMAGE  |  TUESDAY, JANUARY 10, 2017
    [Marketing] The Interoperability Of Things (And Brands)
    would argue that if you are in the business of a new technology, product or service (or trying to reinvigorate one that has been sluggish in market), think about the true interoperability of it. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing agency. marketing blog. What makes a product or service really work? For years, you could only text message someone who was on the same carrier. This is also the current situation for virtual and augmented reality. Which big platform will win? It's not. alexa. apple.
  • AGORA PULSE  |  TUESDAY, JANUARY 10, 2017
    [Marketing] How to Find Social Media Influencers with Ease
    You have probably heard of influencer marketing, and may even know it can be beneficial to your business. Let’s start your next influencer marketing campaign by exploring the ways to identify social media influencers. There are few things that drive a sale more effectively than a warm word-of-mouth recommendation,” says Misha Talavera. Influencers don’t have to be movie stars with millions of social media followers. An influencer is someone who can get others to take action. As Jay Baer says, “True influence drives action, not just awareness.”. Facebook Groups.
  • KOKA SEXTON  |  TUESDAY, JANUARY 10, 2017
    [Marketing] Always be Connecting. The ABCs of #Business
    Marketing your product and services through social media can be very affordable, if not entirely free. This is yet another reason all businesses should add social media marketing to their business strategy. While this is great on a personal level, it can also be very beneficial to business owners and marketing companies. These 5 tips are just some simple ways that you can utilize social selling to effectively market your product and service to potential customers. Featured Social Media Tips Social Selling Strategies Entrepreneur marketing sales_tipsLow Cost.
  • BUFFER SOCIAL  |  TUESDAY, JANUARY 10, 2017
    [Marketing] How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing
    Thankfully, Facebook Marketing Partners like AdEspresso , SalesForce , and Nanigans regularly analyze social media advertising spend. For example, if you’re running an ad for your marketing tool (like Buffer) that’s optimized for website conversions, Facebook would show your ad to people it deems likely to sign up for a product like yours. When more marketers are targeting a specific audience, it becomes more expensive to reach them. Advertising Social Media MarketingThat’s a tricky question! And that’s precisely where I’d love to help you today.
  • PROBLOGGER  |  MONDAY, JANUARY 9, 2017
    [Marketing] Why You Should Start a Blog in the New Year
    Blogging can help you be a better writer, a better marketer, or feel more confident on camera. If you’re one of the millions of people thinking about starting a blog this year, well you’ve come to the right place! People start blogs for so many different reasons (and often continue them for others entirely!). We each get a little something different out of blogging, on top of the benefits that are communal to us all. Open your mind to the possibilities, and think about where you want to go that blogging can help take you. Don’t be Regretful McRegretson come December 31!
  • TWIST IMAGE  |  MONDAY, JANUARY 9, 2017
    [Marketing] A More Elegant Question About The Future Of Retail
    I'm no fan of the " Market Of One ", but it was hard to not be perplexed by these two divergent experiences that were happening at the same time. . In my "market of one" holiday shopping experience, people weren't strolling through the mall looking for the best price. digital marketing. digital marketing agency. digital marketing blog. market of one. marketing. marketing agency. marketing blog. 2017 is starting out with some ugly news on the retail front. Admittedly, it was a strange moment for me. will wait for you. Period. amazon.
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