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  • [Marketing] B2B Blogging Trends in 2011
    B2B Marketing Zone and Social Media In- former. B2B BLogging growing As Tom Pick points out: Given the increasing popularity of inbound / content marketing (and the. As more B2B marketers. All of this is based on larger trends around marketing. cited the fact that traditional marketing is becoming less effective. captures this nicely: As push marketing becomes less effective - blogs become more. integrated part of the overall marketing and communications plan for the organi- zation. incorporated into an overall marketing communications plan.
  • [Marketing] Quantifying the Value of Social Media Engagement in B2B Marketing

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