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  • [Marketing] B2B Blogging Trends in 2011
    B2B Marketing Zone and Social Media In- former. B2B BLogging growing As Tom Pick points out: Given the increasing popularity of inbound / content marketing (and the. As more B2B marketers. All of this is based on larger trends around marketing. cited the fact that traditional marketing is becoming less effective. captures this nicely: As push marketing becomes less effective - blogs become more. integrated part of the overall marketing and communications plan for the organi- zation. incorporated into an overall marketing communications plan.
  • [Marketing] 5 Ways to Integrate Social Marketing Across Marketing Channels
    Fully Harness the Power of Social Media Marketing by Putting It On the Table With Every Other Marketing Channel
  • [Marketing] 2015 Social Marketing Planning Guide
    Kick off 2015 with a fresh social marketing strategy
  • [Marketing] Quarterly Instagram Network Study
    Learn how top brand marketers use Instagram
  • [Marketing] Instagram Social Marketing Strategy Kit
    Take your Instagram strategy to the next level
  • [Marketing] 10 Ways to Improve Your Content Marketing Today
    Learn rules to achieve loyal fans by producing great content
  • [Marketing] Real-life Examples of Killer App Marketing
    Build goal-crushing app marketing campaigns by learning what works
  • [Marketing] 5 Social Marketing Tips from #WorldCup Winners
    During this year's World Cup, some of the most strategic plays happened off the field -- online
  • [Marketing] The Complete Guide to Twitter Analytics
    For marketing professionals in mid-sized companies to learn how to analyze the metrics that matter
  • [Marketing] The Growth Hackers Wake Up Call
    How Growth Hacking Rewrote Marketing's Best Practices
  • [Marketing] Web Marketing For Dummies, 3rd Edition -- eBook (usually $16.99) FREE for a limited time!
    Get the latest tools and trends in web marketing with this new edition of a bestseller
  • [Marketing] Introduction to Business Blogging
    Learn how to use business blogging for marketing success
  • [Marketing] Blogging: The Ultimate Marketing Tool
    The better practices of the modern business blog
  • [Marketing] Localizing Your Mobile App Is Good For Business
    Simply put, the more people who can find and use your mobile application in their native language, the larger your potential market. But launching a multilingual app and keeping it updated is a challenge - one that requires agility and speed
  • [Marketing] Social Marketing, Redefined
    The Death of Organic Reach and the New Customer Data Imperative
  • [Marketing] The Social Marketer's Guide to Infographics
    This report will look at infographics from the social marketer’s perspective
  • [Marketing] Social Media Marketing All-in-One For Dummies, 2nd Edition -- Sample Chapter
    This book includes checklists, case studies, and example to help you decide the best places to spend your marketing dollars
  • [Marketing] The State of Enterprise Social Marketing Report
    See how the world's largest companies are planning, executing and measuring social
  • [Marketing] Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design--Free Sample Chapter
    A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide
  • [Marketing] QEDbaton B2B Marketing Technology Spend Report 2014
    To stay ahead in the marketing arena, you need to know what technologies your competitors are investing in
  • [Marketing] Social Marketing to the Business Customer - Free Sample Chapter
    This book will help you learn to listen to your B2B market, generate major account leads, and build client relationships
  • [Marketing] Social Marketing: How to Build an Employee Advocacy Program
    This eBook will help employees use LinkedIn and Twitter to drive brand awareness, traffic, and leads
  • [Marketing] Social Marketing for Lead Generation
    Here's how your social media channels can transform your lead generation from blah to wow
  • [Marketing] 6 Best Practices for Creating a Content Marketing Strategy
    By leveraging these best practices, you can create an effective content marketing strategy or fine-tune the one you already have in place
  • [Marketing] Five Best Practices for Achieving Social Media ROI
    What every Social Media marketer needs to know
  • [Marketing] Social Media for Lead Generation
    Nine part course designed to help marketers generate leads via social media
  • [Marketing] The Definitive Guide to Employee Advocate Marketing
    A seven step guide and checklist to ensure success
  • [Marketing] Adobe Digital Index: Best of the Best Benchmark 2014
    Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You'll see critical metrics on everything from mobile trends to conversion rates--so you can develop new strategies for success in 2014
  • [Marketing] Marketing's New Imperative: Bring Social to Your Team
    It's time to revolutionize marketing team productivity with social business technology
  • [Marketing] Five Best Practices for Achieving Social Media ROI
    What every Social Media marketer needs to know
  • [Marketing] Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force--Free Sample Chapter
    You have a powerful yet underutilized marketing weapon
  • [Marketing] Social Media for Lead Generation
    Nine part course designed to help marketers generate leads via social media
  • [Marketing] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • [Marketing] Five Best Practices for Achieving Social Media ROI
    From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts
  • [Marketing] LeadTail Social Insights Report: How Top Marketers at Mid‐Size Companies Engage on Twitter
    Selling to marketers? Download this report and get to know the social media habits of marketing decision-makers at mid-size companies
  • [Marketing] Capture Sales + Shoppers' Imaginations with Pinterest
    Pinterest has proven to be an extremely suitable and profitable tool for retailers looking to market their products through social media. Start getting your products pinned today
  • [Marketing] Google Hummingbird - The Marketer's Guide
    Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade
  • [Marketing] Gmail Tabs: Impact on Email Marketing and Strategies to Respond
    Since Google launched its new Gmail Tabs functionality in May 2013, much of the marketing world has been grabbing at quick-fix tactics unlikely to provide the desired short- or long-term results as new email inbox changes arise
  • [Marketing] 5 Ways Marketing Will Change in the Next 5 Years
    Predictions to Guide the Modern Marketer's Strategy
  • [Marketing] Using social data to win at email marketing
    Six Steps for Optimizing Email Campaigns with Social Data
  • [Marketing] Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success
    Create and maintain a successful social media strategy for your business
  • [Marketing] 7 Proven Ways to Integrate Social Media with Your Site
    To help bridge the gap between corporate needs and expertise, download a helpful list of the top social media integration tools marketers and web strategists need right now
  • [Marketing] How To Turn Facebook Fans Into Paying Customers
    The key is engaging your fans and drawing them to your website before carefully guiding them through the marketing funnel With over 1 billion users, Facebook serves as a great platform for reaching your business's ideal customer. But what are the best ways to turn that audience into actual paying customers?
  • [Marketing] Six Success Factors for Building a Best-Run Marketing Organization
    Several key success factors employed by the best-run marketing organizations, as well as software systems that support marketing processes, are essential contributors to favorable business out-comes
  • [Marketing] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • [Marketing] The Facebook Marketing Guide
    This 26 page guide will help you understand the tools available, how they're used, best practices and how to set the tools up, but that's just the start
  • [Marketing] The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest
    Download this kit to learn everything you need to know about Marketing
  • [Marketing] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    And yet nobody, not even the geekiest geek, can afford to ignore the opportunity and the power that lies in deploying social media for marketing technology, both to geeks and to the rest of the world. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts. They lucidly share how you, in a tech marketing strategy, analysis or implementation role, can harness its energy for your company.
  • [Marketing] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. For companies, this means a more powerful way to build relationships with your target audience on LinkedIn,” said Mike Grishaver from LinkedIn's Product Management team. This all sounds great, doesn't it? The question is: are you prepared to optimize your own Company Page once these changes roll out to you?
  • [Marketing] 21 Social Media Updates & Advancements to Inspire Your 2013 Strategy
    Meanwhile, Facebook bought Instagram and took strides towards making global marketing easier. Now it's time to integrate these updates swiftly into your marketing strategy. Although Twitter and LinkedIn ended their relationship, they both worked to make segmentation easier. We're already into 2013, so take this time to learn about these updates and make this year the year your business crack social media. Hubspot would like to help out by sharing the 21 biggest updates and advancements from 2012.
  • [Marketing] Quantifying the Value of Social Media Engagement in B2B Marketing

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