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  • [Marketing] B2B Blogging Trends in 2011
    B2B Marketing Zone and Social Media In- former. B2B BLogging growing As Tom Pick points out: Given the increasing popularity of inbound / content marketing (and the. As more B2B marketers. All of this is based on larger trends around marketing. cited the fact that traditional marketing is becoming less effective. captures this nicely: As push marketing becomes less effective - blogs become more. integrated part of the overall marketing and communications plan for the organi- zation. incorporated into an overall marketing communications plan.
  • [Marketing] 60 Social Media Ideas in 60 Minutes
    Not that their strategy isn't enough, in fact, it's likely great, but strategy alone won't get you down the road with social media marketing. One of the first things that most people ask after they attend one of MarketingSavant's social media strategy workshops or webinars is "now what?". Often times we need a few ideas to jumpstart our program, revitalize a stalled social media program or to take our existing great work to the next level
  • [Marketing] The Smart Marketer's Guide to Social Media Management
    Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well
  • [Marketing] Master The Next Wave Of Social
    As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind
  • [Marketing] Understanding Social Media ROI
    Effectively measure the ROI of your social media marketing so you can optimize it
  • [Marketing] State of the Industry 2016
    A closer look at retargeting, programmatic advertising, and performance marketing
  • [Marketing] Digital Marketing 101: Key Tools for Engagement Marketing
    Dig into the concept of digital marketing and how to be successful in today's modern, complex business landscape
  • [Marketing] Email and Social Media Marketing: How to Leverage Engagement to Drive ROI
    Although email is still the number one digital marketing channel for most marketers when it comes to ROI, social media is clearly the winner in terms of audience engagement
  • [Marketing] How to Be Social: A Social Media Manifesto
    Learn the 10 worst social media marketing mistakes and how to avoid them
  • [Marketing] Understanding Social Media ROI
    Effectively measure the ROI of your social media marketing so you can optimize it
  • [Marketing] The Definitive Guide to #HashtagCampaigns
    Ignite your marketing campaigns with hashtags and take advantage of the social layer
  • [Marketing] 5 Social Audiences Brands Can't Afford to Ignore
    A treasure trove of data awaits marketers, if they only listen
  • [Marketing] Definitive Guide to Mobile Marketing
    Mobile devices have become an integral part of our lives. In fact, 44% of cell phone owners sleep with their phones next to their beds so they won't miss a thing
  • [Marketing] The 2015 Social Media Marketing Starter Kit
    Download this exclusive kit and learn how to develop a successful social media marketing strategy for your business
  • [Marketing] Variance in the Social Brand Experience
    Take a closer look at the state of affairs in the busy two-way street of social media marketing from both points of view -- the consumer’s and the marketer’s
  • [Marketing] 35 Tips for Marketing iPhone and Android mCommerce Apps
    Download the app marketing eguide that'll make an immediate difference for your business
  • [Marketing] Discover Experience Marketing
    Learn what's next for digital marketing and why you should embrace it
  • [Marketing] Social Media Marketing Impact Report
    We deliver market data, research, and real world case studies from companies that ran highly successful social media marketing campaigns
  • [Marketing] Cision Retail Report: Generating ROI from Social Media
    In the free 'Social Media in Retail' report we highlight market data, research, and real world case studies from major retail brands that successfully integrated social media as a retail tool
  • [Marketing] Turning Social Feeds Into Business Leads
    The impact of social marketing on today’s automotive ecosystem
  • [Marketing] Quantifying the Value of Social Media Engagement in B2B Marketing
    Engagement in B2B Marketing. business-to-business context, many marketers are apprehensive to. B2B marketers: “Show us where the money went and the impact on. organizations actually utilize social media marketing to identify which. social media outlets B2B marketers should be utilizing, and ultimately. 68% Percentage of B2B marketers that rank “measuring the return on. to social media marketing. Research proves that most marketers. media marketing. in the marketing mix (and that includes. outbound marketing – which certainly.
  • [Marketing] Mobile, Social and Local Marketing Innovations Report Bundle (Get 5 Reports for FREE)
    Advance your mobile, social and local marketing knowledge by sourcing peer-based insights and best practices
  • [Marketing] How Employee Engagement Jumpstarts Employee Advocacy"
    Marketing and communications teams are pulling out all the stops to motivate employees to advocate for the brand on social media, but are still struggling to get them to read the content, let alone share it
  • [Marketing] How to Market Your App on a Shoestring Budget
    Whether you’ve tried to market and app before, or this is your first attempt, this guide will help set you on your way to app store success
  • [Marketing] Definitive Guide to Mobile Marketing
    Mobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next to their beds so they won't miss a thing
  • [Marketing] The Essential Guide to Social Marketing Campaigns
    Learn the five essential pillars to successful social campaigns that drive business growth
  • [Marketing] Best Practices in Mobile Relationship Marketing and Engagement
    While global consumers have been quick to adopt immersive mobile lifestyles, marketers have been a bit more cautious about fully committing to mobile relationship marketing. More brands are launching apps or establishing mobile-enabled content, but few are looking at the totality of the mobile relationship and fully integrating it into their overarching marketing strategies
  • [Marketing] Identity-Driven Marketing: Best Practices for Marketing Continuity
    But it can be demystified through identity-driven marketing strategies that enable targeted, contextual, consistent and personalized interactions that drive conversion The growing complexity of the digital landscape and unwieldy cross-device and cross-channel customer journeys it produces cannot be understated.
  • [Marketing] 5 Ways to Integrate Social Marketing Across Marketing Channels
    Fully Harness the Power of Social Media Marketing by Putting It On the Table With Every Other Marketing Channel
  • [Marketing] How Big Data Can Solve Marketers' Social Engagement Challenges
    Breaking down data silos to deliver superior customer experiences
  • [Marketing] How to Use Marketo and Uberflip Together
    Learn how Marketo and Uberflip integrate to put marketers in charge
  • [Marketing] The Definitive Guide to Predictive Marketing
    The 8 predictions marketers need today to transform the customer experience and optimize customer lifetime value
  • [Marketing] How to Build a Successful Blog
    Get 20 blog marketing, traffic building and monetization tips in this no-nonsense eBook
  • [Marketing] 5 Ways to Integrate Social Marketing Across Marketing Channels
    Fully Harness the Power of Social Media Marketing by Putting It On the Table With Every Other Marketing Channel
  • [Marketing] 2015 Social Marketing Planning Guide
    Kick off 2015 with a fresh social marketing strategy
  • [Marketing] Quarterly Instagram Network Study
    Learn how top brand marketers use Instagram
  • [Marketing] Instagram Social Marketing Strategy Kit
    Take your Instagram strategy to the next level
  • [Marketing] 10 Ways to Improve Your Content Marketing Today
    Learn rules to achieve loyal fans by producing great content
  • [Marketing] Real-life Examples of Killer App Marketing
    Build goal-crushing app marketing campaigns by learning what works
  • [Marketing] 5 Social Marketing Tips from #WorldCup Winners
    During this year's World Cup, some of the most strategic plays happened off the field -- online
  • [Marketing] The Complete Guide to Twitter Analytics
    For marketing professionals in mid-sized companies to learn how to analyze the metrics that matter
  • [Marketing] The Growth Hackers Wake Up Call
    How Growth Hacking Rewrote Marketing's Best Practices
  • [Marketing] Web Marketing For Dummies, 3rd Edition -- eBook (usually $16.99) FREE for a limited time!
    Get the latest tools and trends in web marketing with this new edition of a bestseller
  • [Marketing] Introduction to Business Blogging
    Learn how to use business blogging for marketing success
  • [Marketing] Blogging: The Ultimate Marketing Tool
    The better practices of the modern business blog
  • [Marketing] Localizing Your Mobile App Is Good For Business
    Simply put, the more people who can find and use your mobile application in their native language, the larger your potential market. But launching a multilingual app and keeping it updated is a challenge - one that requires agility and speed
  • [Marketing] Social Marketing, Redefined
    The Death of Organic Reach and the New Customer Data Imperative
  • [Marketing] The Social Marketer's Guide to Infographics
    This report will look at infographics from the social marketer’s perspective
  • [Marketing] Social Media Marketing All-in-One For Dummies, 2nd Edition -- Sample Chapter
    This book includes checklists, case studies, and example to help you decide the best places to spend your marketing dollars
  • [Marketing] The State of Enterprise Social Marketing Report
    See how the world's largest companies are planning, executing and measuring social
  • [Marketing] Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design--Free Sample Chapter
    A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide
  • [Marketing] QEDbaton B2B Marketing Technology Spend Report 2014
    To stay ahead in the marketing arena, you need to know what technologies your competitors are investing in
  • [Marketing] Social Marketing to the Business Customer - Free Sample Chapter
    This book will help you learn to listen to your B2B market, generate major account leads, and build client relationships
  • [Marketing] Social Marketing: How to Build an Employee Advocacy Program
    This eBook will help employees use LinkedIn and Twitter to drive brand awareness, traffic, and leads
  • [Marketing] Social Marketing for Lead Generation
    Here's how your social media channels can transform your lead generation from blah to wow
  • [Marketing] 6 Best Practices for Creating a Content Marketing Strategy
    By leveraging these best practices, you can create an effective content marketing strategy or fine-tune the one you already have in place
  • [Marketing] Five Best Practices for Achieving Social Media ROI
    What every Social Media marketer needs to know
  • [Marketing] Social Media for Lead Generation
    Nine part course designed to help marketers generate leads via social media
  • [Marketing] The Definitive Guide to Employee Advocate Marketing
    A seven step guide and checklist to ensure success
  • [Marketing] Adobe Digital Index: Best of the Best Benchmark 2014
    Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You'll see critical metrics on everything from mobile trends to conversion rates--so you can develop new strategies for success in 2014
  • [Marketing] Marketing's New Imperative: Bring Social to Your Team
    It's time to revolutionize marketing team productivity with social business technology
  • [Marketing] Five Best Practices for Achieving Social Media ROI
    What every Social Media marketer needs to know
  • [Marketing] Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force--Free Sample Chapter
    You have a powerful yet underutilized marketing weapon
  • [Marketing] Social Media for Lead Generation
    Nine part course designed to help marketers generate leads via social media
  • [Marketing] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • [Marketing] Five Best Practices for Achieving Social Media ROI
    From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts
  • [Marketing] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Selling to marketers? Download this report and get to know the social media habits of marketing decision-makers at mid-size companies
  • [Marketing] Capture Sales + Shoppers' Imaginations with Pinterest
    Pinterest has proven to be an extremely suitable and profitable tool for retailers looking to market their products through social media. Start getting your products pinned today
  • [Marketing] Google Hummingbird - The Marketer's Guide
    Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade
  • [Marketing] Gmail Tabs: Impact on Email Marketing and Strategies to Respond
    Since Google launched its new Gmail Tabs functionality in May 2013, much of the marketing world has been grabbing at quick-fix tactics unlikely to provide the desired short- or long-term results as new email inbox changes arise
  • [Marketing] 5 Ways Marketing Will Change in the Next 5 Years
    Predictions to Guide the Modern Marketer's Strategy
  • [Marketing] Using social data to win at email marketing
    Six Steps for Optimizing Email Campaigns with Social Data
  • [Marketing] Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success
    Create and maintain a successful social media strategy for your business
  • [Marketing] 7 Proven Ways to Integrate Social Media with Your Site
    To help bridge the gap between corporate needs and expertise, download a helpful list of the top social media integration tools marketers and web strategists need right now
  • [Marketing] How To Turn Facebook Fans Into Paying Customers
    The key is engaging your fans and drawing them to your website before carefully guiding them through the marketing funnel With over 1 billion users, Facebook serves as a great platform for reaching your business's ideal customer. But what are the best ways to turn that audience into actual paying customers?
  • [Marketing] Six Success Factors for Building a Best-Run Marketing Organization
    Several key success factors employed by the best-run marketing organizations, as well as software systems that support marketing processes, are essential contributors to favorable business out-comes
  • [Marketing] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • [Marketing] The Facebook Marketing Guide
    This 26 page guide will help you understand the tools available, how they're used, best practices and how to set the tools up, but that's just the start
  • [Marketing] The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest
    Download this kit to learn everything you need to know about Marketing
  • [Marketing] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    And yet nobody, not even the geekiest geek, can afford to ignore the opportunity and the power that lies in deploying social media for marketing technology, both to geeks and to the rest of the world. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts. They lucidly share how you, in a tech marketing strategy, analysis or implementation role, can harness its energy for your company.
  • [Marketing] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. For companies, this means a more powerful way to build relationships with your target audience on LinkedIn,” said Mike Grishaver from LinkedIn's Product Management team. This all sounds great, doesn't it? The question is: are you prepared to optimize your own Company Page once these changes roll out to you?
  • [Marketing] 21 Social Media Updates & Advancements to Inspire Your 2013 Strategy
    Meanwhile, Facebook bought Instagram and took strides towards making global marketing easier. Now it's time to integrate these updates swiftly into your marketing strategy. Although Twitter and LinkedIn ended their relationship, they both worked to make segmentation easier. We're already into 2013, so take this time to learn about these updates and make this year the year your business crack social media. Hubspot would like to help out by sharing the 21 biggest updates and advancements from 2012.
Social Media Marketing and Measurement