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Waxing UnLyrical

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Will India See a Rise in Digital PR?

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Business Standard sold its motoring magazine to Delhi Press. reading and traveling.

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The Continuing Evolution of the Indian PR Landscape

Waxing UnLyrical

SEPTEMBER 23, 2015

With such a huge chunk of the audience online, it becomes increasingly important to reach them outside of the traditional ways of communicating (newspapers/magazines/TV/radio). reading and traveling. Though the “what” to communicate remains constant, the “how” to communicate is constantly changing.

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