Pam Moore
MAY 9, 2017
The days marketers would simply buy an ad, tv commercial slot, throw out some direct mail, a few magazine ads, radio spots, measure the response and get on with their day job of herding cats and taming elephants? 8 Steps to Develop a Social Business Plan (white paper). Remember the days of simple media and mass communication?
Buzz Marketing for Technology
FEBRUARY 23, 2009
Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem.
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Buzz Marketing for Technology
JUNE 28, 2008
intellectual property is contained in the messages and attachments they send through their e-mail systems (source: Message Therapy, CIO Magazine, January, 2005). A recent CIO survey found that only 18% of organizations have deployed blogs, and only 13% have deployed wikis. Intranet (Finding ROI) White Paper.
Buzz Marketing for Technology
JUNE 27, 2008
KMWorld Magazine. White Papers. EContent Magazine. Our surveys over the last six years show little change in the time that business users search online: roughly 9.5 Covering the latest in Content, Document and Knowledge Management. Subscribe to KMWorld. KMWorld & Intranets Conference/Exposition. Buyers Guide.
Buzz Marketing for Technology
JUNE 27, 2008
In the current issue of Inside Knowledge magazine, editor Jerry Ash raises the same question that Chris Hearne brought up in this blog a few days ago : If virtual is so great, how come conferences are booming? Bookstore Check out our Reports, White Papers and Case Studies at the APQC Bookstore. By Carla ODell on June 18, 2008.
ProBlogger
APRIL 6, 2011
Within 2 years, I was hosting the main hip hop radio show in Sydney, Australia, and started publishing the first full color hip-hop magazine in the southern hemisphere: Stealth Magazine. Online surveys. Marketers often conduct surveys about their brand, competitors, trends in the market, ideas, and advertising.
Social Media Strategery
MARCH 10, 2009
The days of reading store-bought magazines and listening to the radio to seek out new music are over. It’s accomplished through a combination of communication vehicles – blogs, meetings, studies, white papers, presentations, etc. It will be interesting to see how our use of Twitter evolves.&# The Whole. :
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