A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians is on Pinterest, an image-based social network and a third of those use it daily. Shared Media includes social media but it’s more.
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