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What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

The days marketers would simply buy an ad, tv commercial slot, throw out some direct mail, a few magazine ads, radio spots, measure the response and get on with their day job of herding cats and taming elephants? Overview of paid media, earned media and owned media. 8 Steps to Develop a Social Business Plan (white paper).

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KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

KM Overview. In the current issue of Inside Knowledge magazine, editor Jerry Ash raises the same question that Chris Hearne brought up in this blog a few days ago : If virtual is so great, how come conferences are booming? KM Overview Measurement and ROI Overcoming Knowledge Loss. APQC knowledge management km best practices.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

White Papers |. Apply today for a FREE subscription to CIO Magazine! This guide provides a basic overview and worksheet of mobile computing for those who are interested in evaluating a wireless enterprise solution. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It.

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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

Each and every episode of Marketing Marvels, this very show, includes an overview and then a quick demo of cutting-edge marketing technology that I personally believe in and endorse and use and recommend. Here are all our white papers. Never have I gone to a resource center and said I really want to read a white paper.