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How Bloggers Can Create and Use White Papers

Kikolani

A white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools.

Blogger 128
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How to Create White Papers From Your Blog Posts and Use Them Effectively

ProBlogger

This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post!

How To 39
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6 Ways to Package Long-Form Content

Small Business Mavericks

White papersWhite papers and special reports are objectively written papers that certain industries use to discuss critical problems and their solutions. You can package your long-form content in the way of a newsletter or as a standalone e-mail article that you send out between newsletter issues.

Content 70
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Content Marketing is More Than Just Blogging

Firebelly

Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard.

Picasa 177
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Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. Allegations focus on copyright infringement, trademark or trade dress infringement, plagiarism, libel, slander, defamation and invasion of privacy.

Insurance 174
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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. Newsletters |. NEWSLETTERS. More Newsletters. Apply today for a FREE subscription to CIO Magazine! src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS.

Company 122
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How to Use LinkedIn to Connect with Top-Drawer Freelance Clients

Kikolani

I mean Fortune 500 companies, fast-growing startups, and major national magazines. One wanted me to write for their airline magazine. One top national retailer hired me to write articles for their newsletter for business owners. And the third, a temporary-help firm, hired me to write for their company newsletter for employees.

LinkedIn 126