Magazine, Marketing, Publishing and Social Networking

A digital media framework for smart marketing communications

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing

Marketing Syndication Adwords News

A digital media framework for smart marketing communications

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing

Marketing Syndication Adwords News

A digital media framework for smart marketing communications

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Magazine reading time down 77.5

Marketing

Marketing Syndication Adwords Social Media

Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

Survey

Survey Social Networking Engineering Research

Interesting Magazine and Digital Stats from Pew State of the News Media 2013

Adam Sherk

MARCH 19, 2013

In reading the Pew Research Center’s State of the News Media 2013 there were some interesting things in the sections on magazines and digital that I thought I’d point out. News Magazine Readers are Old. Social Sharing: The New Coffee Table Magazine Spread. Time is Doing Well Online.

News

News Mobile Survey Study

Translation and Localization Tips for Publishers

Adam Sherk

DECEMBER 15, 2010

I asked Christian to provide some tips for publishers looking to expand their presence in international markets. To reach an overseas readership online publishers must ensure that they properly localize their content. Here are a few issues to consider when localizing an online newspaper or magazine. – Adam.

Publishing

Publishing Tips Syndication Resources

When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

FEBRUARY 21, 2023

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands

Brands Marketing Hosting Eventful

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

B2B

B2B Smart Phone Data Hubspot

The Future Of Books And Publishing

Twist Image

NOVEMBER 13, 2011

In a world of Blog, Podcasts, Twitter , magazines and more, I still get the most value out of reading and thinking about a good book over anything else. Along with starting one of the most interesting open source projects, LibriVox (for audio books based on books in the public domain), Hugh also works on book and publishing start-ups.

Publishing

Publishing Public Domain Open Source Hosting

NBC Targets Local Markets on the New Digg

Adam Sherk

AUGUST 11, 2010

This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Has there been interest/demand for market-specific content?

Digg

Digg Marketing News Press Release

Does Google News Sitemaps New Format Help Publishers?

Adam Sherk

DECEMBER 1, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? That may be getting carried away but the new format does have some advantages for publishers, although they are not being fully utilized by Google News yet.

News

News Publishing Google Press Release

Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media

Social Media Marketing Press Release Survey

Publishers: Solve Tracking Code, Duplicate Content Issues with the.

Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. What Horrible Things Did Time Magazine Do in 1964?

Issues

Issues Publishing URL Syndication

Fotojet Review- An All in One Design With Quality & Speed

BeingOptimist

FEBRUARY 17, 2023

There is no doubt that to be successful on social networks. Some people resort to exaggerated or false headlines, but there are better ways to grow on the networks for ethical and effective reasons. Have the rights to use the libraries to use them in our content and publish them. Be creative and have good taste.

Review

Review Template Templates Posterous

Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

JUNE 5, 2009

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Related posts: Does Google News Sitemaps New Format Help Publishers? Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Publishing

Publishing Google NoFollow Guidelines

Do You Need A Degree In Digital Marketing And Social Media?

Twist Image

DECEMBER 6, 2012

How important is a formal education for a career in marketing? I dropped out of university because I was (at the time) already publishing magazines. I think I missed out on the social dynamics of being in university, but I never let my lack of formal schooling get in the way of my education. I am certifiable.

Experiment: Can Post Timing Improve Your Instagram Engagement?

Hootsuite

JANUARY 6, 2022

So, for my next trick, I’m going to see if using Hootsuite’s recommended time to publish feature for your Instagram posts improves engagement, as opposed to posting at any old time I feel like it. You can select timing recommendations for each network in the top left drop down menu. And if that fails? Methodology. Wednesday afternoon?

Engagement

Engagement Instagram HootSuite Meme

Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book

Adam Sherk

AUGUST 11, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book by Adam Sherk on August 11, 2009 Yesterday I received a copy of Rafe Needleman ’s Pro PR Tips in the mail from ITDatabase. What Horrible Things Did Time Magazine Do in 1964?

Tips

Tips Publishing Press Release Syndication

How Integrating SEO and Social Media Has Helped Me Grow My Site to 400K Impressions Per Month

Buffer Social

JULY 12, 2023

When I started my business, I was far from a content strategy or digital marketing expert. I launched BAUCE Magazine with an English degree and a dream: To create a lifestyle site that would help women from disadvantaged backgrounds attain wealth, build their empires, and look good while doing it.

SEO

SEO Sites Social Media Metrics

Marketing Has No Future Without Better Education

Twist Image

JANUARY 15, 2012

Is there any value in getting a degree in Marketing in this day and age? How well are the universities doing at providing an up-to-date curriculum to ensure that students graduating from Marketing are workplace ready? How has the digitization and New Media changed the way we educate our students about Marketing? bite size edits.

Education

Education Marketing Price Advertising

Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

MAY 19, 2022

The post Go Beyond Blogging – Multi-Channel Marketing via Online Media appeared first on ProBlogger. In fact, a blog is just a tool for publishing and conversing online. A blog is no longer used to merely publish blog type content. Quick advice: combine web publishing and other media to reach your audience.

Marketing

Marketing Blogger Forums Syndication

Corporate social media marketing is about two-way communication

Adam Sherk

APRIL 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation.

Social Media

Social Media Press Release Syndication Marketing

Even If You're Not Doing Social Media, You Should Still Be Doing This.

Twist Image

MARCH 12, 2014

With that, the popularity of online social networking has also brought with it the complexity of paid media as well. The best way to understand this brave new word of marketing is to think of it as a publishing platform. A way to step back, but still win at social media. Brand analysis - 48%. All of them.

Social Media

Social Media Analysis Analytics Publishing

5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

Buffer Social

AUGUST 22, 2019

In this post, we take a look at some of the marketing strategies that have aided Daily Harvest’s incredible growth. Contents: 5 Marketing Lessons from Daily Harvest. Before starting Daily Harvest, Rachel Drori worked in marketing for Jetsetter. Focus on target customers’ needs and create products to solve their problems.

Marketing

Marketing YouTube SEO Engineering

In Conversation With Seth Godin

Twist Image

MARCH 6, 2011

He's more than a Marketer's Marketer, he is a business thought-leader and change agent. Godin is also a professional speaker (he was named one of the top 21 speakers for the 21st century by Successful Meetings Magazine ) and entrepreneur (Godin was the founder of interactive marketing company Yoyodyne, which Yahoo acquired in 1998).

Conversation

Conversation Yahoo Project Meeting

Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media

Social Media Press Release Microblogging Survey

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. How are you positioned in the market?

Feed

Feed Feedly Metrics News

This Week in Social Media – 4/24/2013

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media

Social Media Tumblr Authentication comScore

How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

MAY 19, 2022

The post How to Go Beyond Blogging and Harness Multi-Channel Marketing appeared first on ProBlogger. In fact, a blog is just a tool for publishing and conversing online. A blog is no longer used to merely publish blog type content. Quick advice: combine web publishing and other media to reach your audience. Social media.

How To

How To Marketing Blogger Forums

News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

JUNE 9, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites Not Making Much Use of Static FBML on Facebook Pages by Adam Sherk on June 9, 2010 Between privacy issues, a sweaty CEO and technical problems with its “Like&# buttons Facebook is having a rough time lately.

News

News Sites Yahoo Facebook

Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

DECEMBER 2, 2009

Which News Sites Get the Most Social Media Engagement? Search Marketing Dwarfs Social Media in Interactive Marketing Budgets Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Vocus

Vocus SEO Social Media Press Release

PEJ Study Shows Print Still Primary Source of Original News Reporting

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study

Study News Press Release Report

Why the News Business Isn't Profitable

Adam Sherk

SEPTEMBER 10, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. So, to all those publishers out there who built their businesses on news.

News

News Press Release Survey SEO

Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

OCTOBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise

Hitwise Social Media Digg Survey

Diva Marketing Talks Online Publications With Deanna Sutton, Angela Benton & Heidi Richards Mooney

Diva Marketing Blog

SEPTEMBER 7, 2009

Diva Marketing Talks i s a live, internet radio (BlogTalkRadio) show. 1 topic about social media marketing. On today's Diva Marketing Talks we're exploring the world of online publications. What makes a great magazine? Publishing is turning into a collaborative effort. 30 minutes. 2 maybe 3 guests.

MySpace

MySpace Marketing Web 2.0 Forums

Do Google's Expanded Domain Results Apply to News and Video Listings?

Adam Sherk

AUGUST 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not be familiar with the “site:” search operator).

News

News List Google Embedding

The Most Popular News Sites on YouTube

Adam Sherk

AUGUST 31, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular News Sites on YouTube by Adam Sherk on August 31, 2010 YouTube is both a major opportunity and an interesting challenge for news sites. What Horrible Things Did Time Magazine Do in 1964? Might be interesting to investigate.

Sites

Sites News YouTube Press Release

Paywalls, Media Coverage and User Access: What's a PR Pro to Do?

Adam Sherk

JULY 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Paywalls, Media Coverage and User Access: What’s a PR Pro to Do? Publishers are desperately trying to come up with new business models and hopefully they’ll figure out a system that works. Does Google News Sitemaps New Format Help Publishers?

Press Release

Press Release SEO News Survey

How to Publish Your Blog on Amazon Kindle

ProBlogger

NOVEMBER 28, 2012

Have you published your blog on Kindle? We’re not talking about publishing ebooks or PDFs, but your dynamic and regularly updated blog. Kindle publishing for blogs has already opened the doors to myriad opportunities for many businesses that have a blog. How on earth can kindle publishing help your SEO? It does not.

Publishing

Publishing How To Wireless Retail

Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

FEBRUARY 9, 2010

While the most natural opportunities for publishers will be tied to current news and information, there are also some compelling things that could be done with historical content. What Horrible Things Did Time Magazine Do in 1964?

Foursquare

Foursquare Badge Press Release Syndication

Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

Adam Sherk

JANUARY 19, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool by Adam Sherk on January 19, 2010 Want to use your Facebook Page to build out your mailing list? What Horrible Things Did Time Magazine Do in 1964? Alicia Keys knows how to do it.

Press Release

Press Release Facebook Syndication Blogroll

Borrowing Content Was Happening Long Before Blogging

Adam Sherk

MAY 12, 2010

Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag So Far so Good for Seattlepi.com Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Content

Content Aggregator Press Release Syndication

This Week in Social Media – 6/5/2013

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media

Social Media Foursquare Journal Flipboard

Google News Now Recrawling Updated Articles

Adam Sherk

AUGUST 20, 2009

This is encouraging news for publishers as previously once an article was indexed in Google News no changes or updates to it would be registered. This is encouraging news for publishers as previously once an article was indexed in Google News no changes or updates to it would be registered.

News

News Google Syndication Press Release

A digital media framework for smart marketing communications

A digital media framework for smart marketing communications

Trending Sources

A digital media framework for smart marketing communications

Pew Research Survey: Findings on Search Engines, Social Networks.

Interesting Magazine and Digital Stats from Pew State of the News Media 2013

Translation and Localization Tips for Publishers

When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

B2B Marketing Stats from HubSpot’s Marketing Data Box

The Future Of Books And Publishing

NBC Targets Local Markets on the New Digg

Does Google News Sitemaps New Format Help Publishers?

Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Publishers: Solve Tracking Code, Duplicate Content Issues with the.

Fotojet Review- An All in One Design With Quality & Speed

Google javascript Changes Put Publishers in Violation of Sponsored.

Do You Need A Degree In Digital Marketing And Social Media?

Experiment: Can Post Timing Improve Your Instagram Engagement?

Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book

How Integrating SEO and Social Media Has Helped Me Grow My Site to 400K Impressions Per Month

Marketing Has No Future Without Better Education

Go Beyond Blogging – Multi-Channel Marketing via Online Media

Corporate social media marketing is about two-way communication

Even If You're Not Doing Social Media, You Should Still Be Doing This.

5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

In Conversation With Seth Godin

Journalist Social Media Usage Increases, Concerns About.

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

This Week in Social Media – 4/24/2013

How to Go Beyond Blogging and Harness Multi-Channel Marketing

News Sites Not Making Much Use of Static FBML on Facebook Pages

Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

PEJ Study Shows Print Still Primary Source of Original News Reporting

Why the News Business Isn't Profitable

Social Media Visitors More Loyal But Still a Very Small Percentage.

Diva Marketing Talks Online Publications With Deanna Sutton, Angela Benton & Heidi Richards Mooney

Do Google's Expanded Domain Results Apply to News and Video Listings?

The Most Popular News Sites on YouTube

Paywalls, Media Coverage and User Access: What's a PR Pro to Do?

How to Publish Your Blog on Amazon Kindle

Foursquare and The New York Times Archive Would Be a Great Match

Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

Borrowing Content Was Happening Long Before Blogging

This Week in Social Media – 6/5/2013

Google News Now Recrawling Updated Articles

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