Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords Campaign 195

Twist Image

MAY 15, 2012

When was the last time you discussed Time Magazine around the dinner table? It all started when one friend leaned into the table and spoke (in an almost embarrassed whisper), "Did any of you see the cover of Time Magazine ? The real question is this: why did Time Magazine run with that cover story? breastfeeding?

Publishing 101

Publishing News Questions Issues 101

Justin Levy

NOVEMBER 15, 2010

During BlogWorld Expo 2010 , my friends at PepsiCo set up some time for me to sit down with Sam Smith, editor of Restaurant Business magazine and MonkeyDish.com about my restaurant, Caminito Argentinean Steakhouse. Tags: caminito interview marketing restaurants social media social media strategy video videos.

Feed Reader 160

Feed Reader Small Business Feed Feedly 160

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Adam Sherk

MARCH 19, 2013

In reading the Pew Research Center’s State of the News Media 2013 there were some interesting things in the sections on magazines and digital that I thought I’d point out. News Magazine Readers are Old. Social Sharing: The New Coffee Table Magazine Spread. Time is Doing Well Online. for the adult US population.

News 128

News Mobile Survey Study 128

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Magazine reading time down 77.5 Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 199

Marketing Syndication Adwords Social Media 199

Social Email Marketing

MARCH 7, 2011

A new magazine focused on content marketing by the Content Marketing Institute is now available in Europe. Chief Content Officer is the world’s first magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global.

Content 83

Content Marketing Industry News 83

The Realtime Report

JANUARY 27, 2020

Understanding the Differences Between Traditional and Digital Marketing. This included TV, radio, billboards, flyers, direct mail, magazines, newspapers, and promotional events. Digital marketing has been growing in importance since the ’90s; this is when the internet first became popular. Cost of Marketing.

Marketing 190

Marketing Advertising Posterous Campaign 190

Social Email Marketing

JANUARY 26, 2011

According to a survey by BtoB Magazine, stead on is the way to go when considering online business-to-business marketing tactics.78.5% of the respondents expect their online budgets to go up this year. Let’s take a look at where they expect the money to be going. 70% of respondents will spend more.

B2B 94

B2B Survey Marketing Content 94

The Realtime Report

JANUARY 26, 2020

Understanding the Differences Between Traditional and Digital Marketing. This included TV, radio, billboards, flyers, direct mail, magazines, newspapers, and promotional events. Digital marketing has been growing in importance since the ’90s; this is when the internet first became popular. Cost of Marketing.

Marketing 179

Marketing Advertising Posterous Campaign 179

Convince & Convert

APRIL 25, 2013

Bon Appétit Magazine Tastes Envelope Glue In Preparation for Tax Day is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management.

Delicious 125

Delicious Instagram Hashtag Social Media 125

SocMed Sean

FEBRUARY 24, 2022

Time Magazine reports that even with Zuckerberg’s loud enthusiasm of general regulations, the lack of specific provisions diminishes any impact. Is Facebook still a good marketing platform? Although any business has the potential to thrive by marketing on Facebook, certain industries traditionally fare better than others.

Facebook 130

Facebook Strategy Marketing Travel 130

Atom Thought

JULY 8, 2014

Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media. Digital Insight Social Media Marketing'

Content 159

Content Marketing Social Media Platform 159

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 129

Template Templates Marketing Sample 129

Social Media Strategies Summit

JUNE 3, 2022

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. The Office of Communications and Marketing at Harvey Mudd College sits under the advancement umbrella but operates as its own entity.

Newsletter 219

Newsletter Project Aggregator Team 219

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 135

Campaign Engagement Marketing Hashtag 135

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

B2B 150

B2B Smart Phone Data Hubspot 150

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

B2B 137

B2B Marketing Construction Committee 137

Social Media Strategies Summit

SEPTEMBER 3, 2020

However, before you can begin to understand how technology like Voice is going to impact you as a marketer it is important to understand what “Voice” is as a technology and why it is important. Below are 10 things that marketers need to know about Voice in 2020: #1: Adoption of Voice is record-breaking. What is Voice?

Real Estate 156

Real Estate Marketing Skills Domain Name 156

Socialized

SEPTEMBER 7, 2012

I had never heard of Where magazine until this week when images of its unfortunate Fall 2012 cover showed up all over the internet. The placement of the model's head obscures the "e" in "Where" to make it appear that the magazine's title is Orange County Whore. My initial reaction was.

Marketing 178

Marketing 178

Justin Levy

NOVEMBER 25, 2013

Has your marketing program become stale? This could be because you’ve reached a marketing plateau. This concept is preached in fitness magazines every month yet we don’t consider this for our marketing campaigns. While many understand this basic concept in fitness, we don’t apply that learning to our marketing programs.

Marketing 164

Marketing Exercises Comparison Software 164

Likeable

JULY 1, 2020

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo! Cristina Jones.

Industry 134

Industry Marketing Insurance Yahoo 134

The Marketing Blog

JULY 7, 2014

I was recently asked by the ‘Small Enterprise’ magazine to contribute the ‘Digital Marketing’ special edition. I contributed this piece on the ‘Basics of Planning a Digital Marketing Campaign’ Filed under: Media Tagged: Digital media , Media , Social media.

Campaign 100

Campaign Marketing Social Media 100

Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Hubspot 100

Hubspot Marketing B2B Survey 100

Later

JUNE 21, 2021

LinkedIn offers a vast array of marketing opportunities to establish your brand as a thought leader, boost visibility, and drive sales. LinkedIn Marketing Best Practices from the Experts . Which means the importance of incorporating an effective LinkedIn marketing strategy into your brand’s structure can’t be overlooked.

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Kikolani

DECEMBER 4, 2012

It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment. Direct mail is another method of offline marketing. Print Advertising.

Marketing 154

Marketing Message Boards Conference Flickr 154

Buffer Social

FEBRUARY 21, 2023

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. We created our own press From the start, I was intent on public relations being a part of our marketing strategy. We created a Google Form to collect nominations.

Brands 82

Brands Marketing Eventful Hosting 82

Hootsuite

MARCH 11, 2020

However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV. Connect with a younger demographic.

Marketing 145

Marketing URL Features Platform 145

Buzz Marketing for Technology

JANUARY 4, 2011

I met Luke at the ITSMA Marketing Leaders event back in May of this year and I committed to Luke to train my entire leadership team in the art and science of Innovation Games. Need to prioritize a list of marketing initiatives? – Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content.

Marketing 229

Marketing Collaboration Buy Film 229

Writtent Blog

DECEMBER 21, 2023

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” If you’ve got room to infuse humor or unusual concepts into your marketing, run with it. Actually, about 170,000 marketers and the number is growing daily.

B2B 93

B2B Strategy Tips Content 93

Kikolani

MAY 3, 2016

As recently as decade ago, “content marketing” was an unknown term to the average marketing executive. Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. Good content marketing makes a person stop, read, think and act. data analysis.

Tools 94

Tools Content Marketing Curata 94

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Journal 228

Twist Image

JUNE 24, 2013

At the same time, I was already publishing a couple of music magazines that were becoming successful. In a very non-traditional fashion, my mother said, "If the magazines don''t work out you always go back to school, but if you stay in school and stop publishing those magazines, you will never know what could have been.

MySpace 110

MySpace Marketing Digg Education 110

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

B2B 116

B2B Communities Apple Energy 116

Atom Thought

JULY 8, 2014

Recently there was an article in Forbes magazine about how TV is not going anywhere and that TV Content viewing is increasing after the onslaught of social media. The expert being interviewed said that social media popularity has not dwindled the popularity of TV My view is that we need to understand that each platform […]

Content 100

Content Marketing Social Media Platform 100

Small Business Mavericks

AUGUST 21, 2012

One marketing concept that has caught on and become very popular in the last couple of years is the idea of content curation. That product – a “magazine”, if you will – is then tweeted, shared on Facebook, or distributed through RSS or other means. You’ve likely heard of sites like paper.li and scoop.it.

Curation 93

Curation Paper.li Content Marketing 93

Justin Levy

NOVEMBER 25, 2013

Has your marketing program become stale? This could be because you’ve reached a marketing plateau. This concept is preached in fitness magazines every month yet we don’t consider this for our marketing campaigns. While many understand this basic concept in fitness, we don’t apply that learning to our marketing programs.

Marketing 100

Marketing Exercises Comparison Software 100