SocialFish

OCTOBER 12, 2010

In the age of social media, new kinds of members are emerging in the Open Community around your association, blurring the lines drawn by traditional membership categories. The Lurker? Do you recognize these personas in your community?The The Digital Extrovert? The New Publisher? The Champion? The Engaged-But-Not-Yet-A-Member?

Lurker 162

Lurker Case Study Study Conference 162

SocialFish

FEBRUARY 17, 2011

The advent of social media tools has enabled Volkswagen owners across the world to band together and share their love of the brand. Open Community Means Developing into a Social Organization. It is easy to be a “lurker&# and yet learn a great deal from the community. Volkswagen is in an interesting position.

Communities 174

Communities Lurker Forums Collaboration 174

SocialFish

MARCH 3, 2011

I was unable to get statistics for “lurkers&# , but I am sure it is high. At the heart, they enabled social collaboration software for their internal operations using the Chatter product. Have you considered having social media policies and encouraging staff to be involved in “The Conversation&# ?

Communities 221

Communities Collaboration Statistics Lurker 221