Lurker - Social Media Informer

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

JUNE 15, 2010

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Meaning if the 1-9-90 rule (see link to my post) will actually change over time.

Social Media

Social Media Lurker Crowdsourcing Wiki

The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. It’s almost like answering 1 out of every 100 emails!

Collaboration

Collaboration SocialCast SocialText Lurker

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

JULY 7, 2008

I’m sure there are examples on the other side of this, but thriving communities on B2C or B2B have large populations of lurkers that are largely there for transactions (they want an answer, knowledge, expertise, learning, examples, etc) and don’t really engage in the community itself.

Communities

Communities Groups Groups Social Media

Buzz Marketing for Technology

Do you need to be an Extrovert to be in Social Media Marketing?

The 1-9-90 rule won't work for Internal Collaboration

Nuggets from Social Media workshops as of late. : Community Group Therapy

Stay Connected