New Report Looks at Creator Loyalty on YouTube, and What it Means for Marketers
Social Media Today
MAY 25, 2021
A new report from Tubular Labs looks at creator loyalty on YouTube, and which genres see more viewer retention on average.
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Quintly
AUGUST 26, 2022
YouTube influencer marketing is a powerful way to reach new audiences and build brand loyalty. It is increasingly becoming the platform of choice for both Millennial and Gen Z consumers, with recent surveys indicating that teens watch YouTube more often than they watch cable television.
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Buffer Social
OCTOBER 9, 2023
Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. YouTube offers different content types, each with robust analytics. How to find your YouTube Shorts analytics Whether you prefer analyzing data on a desktop or on the go via mobile, YouTube has got you covered.
Buffer Social
SEPTEMBER 13, 2023
With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. Optimization for platform & audience : Each platform has unique algorithms, and YouTube Shorts is no exception.
Keyhole.co
FEBRUARY 16, 2024
What sets your YouTube competitors apart? How do they make their videos rank better than yours on YouTube? You’ll be able to watch your competitors like a hawk and reveal their hidden secrets only with a good YouTube competitors analysis tool – the staple of your toolbox. What is YouTube competitor analytics ?
Buffer Social
JULY 17, 2023
Since adding short-form video through Shorts in 2021, YouTube has opened up to more creators. And by going a step further to add Shorts creators to the YouTube Partner program, the possibilities for monetization on the platform have increased tenfold. What is the YouTube Partner Program? Check out this article.
Hootsuite
MARCH 14, 2023
Or there’s the option that many of us do: upload your video to Youtube and simply share the link across all of your social platforms. The Youtube link method seems logical, doesn’t it? Rumor has it that links to YouTube videos might actually even be punished by other social media platforms’ algorithms. Let’s do this.
Convince & Convert
MARCH 5, 2024
The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over.
Sprout Social
NOVEMBER 17, 2021
With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live? What is YouTube Live?
Twist Image
JUNE 14, 2012
When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? Buying loyalty. loyalty card. loyalty points.
Twist Image
APRIL 8, 2014
There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. How does your brand build that type of loyalty?
Sprout Social
OCTOBER 24, 2019
Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. Offline connection: Recognizing the critical role that social plays in fueling brand loyalty and perpetuating the aspirational brand lifestyle, GoPro has quite literally built social sharing into its product DNA.
Twist Image
MAY 22, 2012
This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. Making The Loyalty Leap. loyalty marketing.
Convince & Convert
OCTOBER 21, 2014
They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube.
Oktopost
MARCH 16, 2023
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Subscribe to the Radically Transparent Podcast: We’re on Apple Podcasts YouTube And on Spotify Keep binging Radically Transparent ! Want to hear more from renowned B2B marketing leaders? Catch all episodes here.
Social Media Strategies Summit
APRIL 11, 2024
This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. For example, if you check out Breaking Eighty , you’ll find that the business regularly publishes video versions of its most popular articles on YouTube. Source: tiktok.com 8.
Later
APRIL 1, 2020
Ready to create a YouTube channel that brings your community together, drives engagement, and supports your business goals? With the right strategy, YouTube can be a powerful tool to help you connect with your audience and build brand loyalty. . Why Create a YouTube Channel for Your Business? Take GoPro for example.
Oktopost
NOVEMBER 22, 2023
YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. By engaging with customers emotionally, you can humanize your brand and create a positive connection with your target audience, fostering brand loyalty.
Sprout Social
FEBRUARY 1, 2024
The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. You create loyalty from the start Once you attract new customers, the next step is to increase retention and loyalty. Her YouTube channel and newsletter provide tips on how to use the tool.
Oktopost
FEBRUARY 2, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? Catch all episodes here. Episode Summary. And on Spotify.
Keyhole.co
OCTOBER 16, 2023
YouTube: 4.08 This strengthens brand loyalty and lets them adapt and evolve in response to consumer preferences and expectations. Because of this, they have earned brand loyalty and trust. This consistency fosters trust and brand loyalty, ensuring consumers know exactly what to expect when they — “ Open Happiness.”
Sherrilynne Starkie
DECEMBER 13, 2018
This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. YouTube introduces Instagram-like Stories. via GIPHY. — SS.
BeingOptimist
FEBRUARY 7, 2024
With the help of social media such as Facebook, Instagram, YouTube, LinkedIn, etc., Implement Loyalty Programs Encourage customer loyalty by introducing rewards programs, and you can achieve this by offering discounts, freebies, or exclusive deals to clients who frequently visit your salon or refer others.
Webbiquity SMM
JUNE 21, 2022
Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube.
The Realtime Report
FEBRUARY 15, 2024
Platforms like Instagram, TikTok and YouTube present a fertile ground for edutainment content, where creative visuals, storytelling and interactive elements combine to create a social media powerhouse. Edutainment as a Social Media Powerhouse Social media has transformed the way we consume content, and edutainment is riding this wave.
Bill Hartzer
JANUARY 23, 2024
Instagram and YouTube steal the spotlight, leaving TikTok in the shadows. Storytelling and Brand Recognition: The emotional power of storytelling in videos plays a pivotal role in brand recognition and loyalty. Platform Choices: Instagram and YouTube remain the go-to choices for both businesses and creators.
Oktopost
APRIL 25, 2022
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. His team of four social media marketers develop demand generation and brand marketing programs in support of EY’s sector, service line, employer brand, talent and executive teams to drive increased differentiation, engagement, loyalty, and sales.
Sherrilynne Starkie
NOVEMBER 26, 2017
Ephemeral content is known for boosting audience engagement and loyalty, so watch for brands to pile in. More evidence that Facebook is gunning for YouTube in the race for video content supremacy. Facebook Creators for video content. Nov 26, 2017. Video creators are getting a whole slew of tools and resources from Facebook.
Oktopost
JULY 22, 2021
Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Rick Haring, Vice President, Marketing & Communications Americas with International SOS takes the hot seat today. Catch all episodes here. Meet Rick Haring.
The Realtime Report
AUGUST 9, 2020
A few years ago, content marketing usually meant ‘blog posts’ Now, it also encompasses e-books, podcasts, YouTube channels, and much more. With access to a person’s inbox, you can build a relationship with them, creating loyalty. Television ads also work on YouTube. Content Marketing.
Sprout Social
SEPTEMBER 21, 2022
Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. YouTube shopping. Currently, only eligible creators can set up shop on YouTube. Marketplace shopping apps. Shopping apps for clothes. Social media shopping apps.
Ignite Social Media
AUGUST 2, 2022
Having this at top of your TikTok Marketing strategy can quickly build audience loyalty. Everywhere you go, Instagram, Facebook, YouTube, TikTok — everything is vertical. This just proves that sticking to a vertical format is the way to go unless you’re shooting for YouTube. Vertical Format, Always.
Twist Image
JANUARY 26, 2011
Beyond that, it gets even more challenging when you start looking at real engagement and community/loyalty building initiatives. youtube. I love the challenge of trying to figure out how to get a brand and their message to resonate with an audience. computer science. creativity. digital marketing. early adopter. engagement.
The Realtime Report
AUGUST 31, 2020
In doing so, you will then have plenty of music that you can upload to platforms such as YouTube. For instance, you might interact with them if they comment on your YouTube videos. Whenever you upload a video to YouTube, make sure you let people know where they can buy your songs. Let your fans show their love and loyalty.
The Realtime Report
AUGUST 16, 2021
Make use of video marketing: Use YouTube and social media to promote your products through knowledgeable advertisements, catering to the product use, product function, and product specifications. It is a time to reward your loyal customers with loyalty coupons & referral bonuses.
Sprout Social
MARCH 20, 2023
As of June 2022, YouTube Shorts topped 5 billion monthly active users. Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. For example, here is a YouTube clip our team turned into an Instagram Reel.
Hootsuite
JANUARY 13, 2022
Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Helps establish brand loyalty and grows community. Sharing audience content also works to develop and deepen audience/business relationships, driving more brand loyalty. YouTube content. Not clued in just yet? Blog posts.
Keyhole.co
MARCH 26, 2024
million Facebook: 15 million YouTube: 17.6 Brickfilms, stop motion, and animations thrive in the age of YouTube and other video-based social media platforms. Here’s an example from YouTube where the brand has a series of videos based around the LEGO Friends brick and minifigure sets. Instagram: 10.3
Keyhole.co
JANUARY 24, 2024
million YouTube: 136K Twitter: 3.8 What’s more, Wendy’s created a tabletop RPG called ‘ Feast of Legends ,’ which it promoted on YouTube with an intriguing and dramatic video trailer. Wendy’s on YouTube YouTube is not a very active space for Wendy’s. And it clearly works, going by the millions of online followers.
Oktopost
AUGUST 10, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Over his career, Kevin has consistently developed high-touch customer engagement programs to drive product adoption, retention, brand loyalty, customer thought leadership, and customer evangelism. Want to hear more from renowned B2B marketing leaders?
agora pulse
DECEMBER 23, 2020
From Facebook and Instagram to TikTok and YouTube, this entry-level book has tips for succeeding on every major channel. Although it touches on social media trends and brand-building, this book goes beyond simple Facebook and YouTube tips. As more brands adopt YouTube, it’s more important than ever to master this social channel.
Sprout Social
DECEMBER 6, 2023
It enhances brand loyalty and trust When B2B brands partner with influencers, they tap into the power of their genuine audience connections. Shopify Gartner’s study on B2B buyer influencers found that YouTube informed 65% of recent B2B purchase decisions, making it the most popular platform for research.
Sprout Social
JUNE 7, 2023
Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),
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