Oktopost

JULY 23, 2020

Adapting your content to funnel stages is more about the message than it is about the medium (article, whitepaper, webinar, etc.). In the middle of the B2B funnel content usually consists of: White papers. Targeted webinars. Loyalty programs. TOFU (Top of Funnel). Subscription-based newsletters . Case studies.

Content 169

Content B2B How To Types 169

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. It is a social media engagement process that includes the idea of finding Influencers in your target markets.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Oktopost

JUNE 9, 2020

They are also more likely to earn the loyalty and trust of prospects, which helps solidify the relationship. For example, an employee’s tweet linking to your latest white paper might produce a spike in downloads or a single LinkedIn message about an upcoming webinar might lead to more registrations. Thought leadership.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

MAY 19, 2014

Bricks are more sturdy content initiatives with higher production values such as white papers, webinars, research reports like the one I’ve examined here, and so forth. They just presume that interacting with customers in social creates loyalty that pays off at some point.

Statistics 166

Statistics Social Media Loyalty Mobile 166

Sprout Social

APRIL 8, 2021

White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in. White papers and industry reports tend to have a reputation for being dry and unattractive. Loyalty programs. Example: Pinterest.

B2B 125

B2B Content Case Study Marketing 125

agora pulse

NOVEMBER 10, 2016

B2B companies are usually also on LinkedIn, AngelList, and Google+ where people are in a business mindset and are prepared for more sophisticated content (like white papers and thought leadership pieces). Furthermore, marketing automation in both groups set vastly different goals. Image Source. Challenges Across the Board.

B2B 119

B2B Marketing Loyalty Comparison 119

Sprout Social

AUGUST 4, 2021

Invitation emails: Brands that regularly organize events, launch parties, webinars, and conferences can send invites to gather more registrations and attendees. You can incentivize this by offering subscribers free credit or loyalty points for following you on your social media handles. Use a sign-up sheet.

Campaign 98

Campaign Marketing Discount How To 98

Webbiquity SMM

AUGUST 26, 2010

Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# 13 Facebook Page features that will make your day by Socialbrite. ** 5 stars.

Advertising 215

Advertising Facebook Marketing B2B 215

Writtent Blog

FEBRUARY 20, 2014

We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Imagine how much value you could provide to your customers by creating a center for online professional education, which could include videos, white papers, eBooks and more! Customer Loyalty Programs.

Content 104

Content Marketing Screencast Tumblr 104