article thumbnail

Building Loyalty Beyond Reason

Twist Image

This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. Making The Loyalty Leap. loyalty marketing.

Loyalty 102
article thumbnail

10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. Sign up for one of our upcoming social media conferences. Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story.

Campaign 304
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Social Media Tactics to Leave Behind in 2022

Ignite Social Media

Cliché or not, there is something valuable in utilizing the change of a calendar year to take a step back, evaluate, and set goals for the upcoming year. They keep posting positive things for us to see and build loyalty.” One month of 2022 has come and gone, so let’s check in. Manager of Community Management.

article thumbnail

3 Ways to Reduce Your Facebook Ad Spend with Targeting

Ignite Social Media

Phase IV: Loyalty Targeting. Once your media buy is completed, identify the top-performing audiences and use those for upcoming campaigns for a cost-efficient start to your buy. Check out the below Social Ad Targeting to Address the Customer Journey articles on the Ignite blog! Phase I: Broad Targeting. Phase II: Qualified Targeting.

Facebook 126
article thumbnail

8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. A busy Facebook group page not only fosters customer loyalty, it also shows customers who are on the fence that your brand is worth engaging with. One example of a brand using this strategy is Instant Pot.

article thumbnail

SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

You could also use SMS to remind customers of an upcoming event or webinar, in order to increase signups. Build customer loyalty. SMS marketing can build loyalty with your customers, as it allows you to send personalized messages and offers to individuals. A VIP program encourages loyalty among your customers and subscribers.

SMS 107
article thumbnail

Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples

Buffer Social

The more engaged and active your customer base is, the more brand loyalty you can expect in the long run. In February, she made a post asking members to help contribute to her upcoming book. A Canadian user shared a link to one of Gaby’s upcoming books at a reduced price. And it’s not just influencers, either.