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New Social Media Advertising Strategies for 2023

Webbiquity SMM

While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year. Here’s a preview of five social media advertising strategies to look forward to in 2023.

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Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Koka Sexton

This book provides readers with an in-depth understanding of how to tap into customers’ behavioral instincts in order to drive customer action and loyalty. This offers a comprehensive look at using behavioral science to promote customer action and loyalty. These factors include social, psychological, and economic factors.

Loyalty 81
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How social media network fragmentation will impact your 2024 strategy

Sprout Social

Just because a network was the foundation of your strategy in the past, doesn’t mean you won’t need a new cornerstone moving forward. When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Strategy 119
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Coca-Cola’s Social Media Strategy: A Deep Dive Into A Gripping Strategy

Keyhole.co

In this article, we’ll dive deep into Coca-Cola’s social media strategy and share the secrets behind their remarkable success. Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging.

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How B2B Video Strategies are Evolving

Oktopost

With the rise of social media and the need for quick video content, B2B companies are now more likely to use video as part of their strategy, thanks to the proven effectiveness of video in engaging and converting leads.

B2B 127
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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

You need to have a solid strategy in place, which is where we come in. Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand.

Strategy 175