Waxing UnLyrical

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Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Here are three reasons why you should build a visual content strategy today: 1. Visual content builds trust & loyalty. A Bitlink can also be placed behind the Instagram “Buy Button,” on a Snapchat Story, or other images and buttons that are important for your paid social strategy. Visual content boosts social engagement.

Content 100
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Why Public Relations Should Remember Customer Expectations

Waxing UnLyrical

Yet, once a marketing strategy is under consideration, an additional layer of analysis is deserved, one that analyzes the way an ad or campaign fits into a holistic view of the customer experience.”. PR creates a messaging strategy to support that. And that step is within your control. One problem: the product is not edgy.

Film 258
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The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

After all, people show loyalty to other people – not to faceless corporations. In fact, studies have shown that positive emotions towards a brand have a far greater impact on customer loyalty than any other judgment based on the attributes of a product or service. Who’s doing it right? Personality.

Brands 100
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Become the Pied Piper of Community Building

Waxing UnLyrical

When developing your content strategy keep in mind that your community shares common interests, pain points and/or goals, your content should align with these. According to Post Planner , “The better service you can deliver to your customers, the more you build trust and loyalty. Think about content as your bait.

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Monday Roundup: Smart Reporting

Waxing UnLyrical

Why Content Strategy Needs Digital PR. Why: “The tricky part is figuring out what content to create and how to measure its effectiveness,” writes Sally Falkow as she looks at ways to improve your content strategy. Geeky Data Increases Customers and Loyalty. ” asks Heather Whaling in this post.

Report 100
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Monday Roundup: Overcoming Obstacles

Waxing UnLyrical

A great read if you’re focusing on building out your content strategy. How Does A Brand Build Loyalty? Why: In this in-depth and thoughtful post, Mike Alton goes through how and when (or when not to) revive older blog posts. Who Are Micro Influencers and Do We Need Them? This is a great read from Daniel Newman. Appreciation.

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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice.