Techipedia: Tamar Weinberg
DECEMBER 20, 2011
The marketing strategy must be relevant and timely while meeting the customer’s individual needs. It can add real value to a marketing strategy and continues to grow with the decline in consumer spending. So you’ve decided you want to go ahead with an SMS marketing strategy, but where’s the starting point? Customer Profiling.
Techipedia: Tamar Weinberg
MARCH 27, 2012
Continued use of this online-offline connection with fans often results in exponential growth in engagement and loyalty. Lisa Kalner Williams is the founder of Sierra Tierra Marketing , a social media marketing company that provides social analysis, strategy, and instruction to businesses and non-profit organizations.
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Techipedia: Tamar Weinberg
MARCH 12, 2009
Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.
Techipedia: Tamar Weinberg
AUGUST 27, 2008
Round 4 – Percentage of New Visitors The percentage of new visitors provides a basic metric for user loyalty. new visitors While Sphinn itself doesn’t generate outstanding loyalty from members, its users are significantly more likely to return to a site they found. No clear winner can be declared.
Techipedia: Tamar Weinberg
MARCH 4, 2010
Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Looks like basically he used Twitter to drive people to his blog, and part of his Twitter strategy was to target existing social media heavyweights (influencer’s) and make friends with them. izmantot soci?los
Techipedia: Tamar Weinberg
APRIL 3, 2012
In the end, by focusing on more than just a single bottom line of revenue, businesses adhering to a TBL model see a return in brand loyalty, employee productivity, energy expenses and hiring attrition expenses. In the end, it’s more practical as a long-term strategy for gaining a supportive audience.
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
This connection equips small CPGs to collect data with a web form, share a video about their commitment to quality, provide recipes, register a loyalty code, or even survey their customers. Don’t slap a QR code on something just for the curb appeal or giveaway a coupon without some semblance of a strategy.
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