Social Media Strategery

JUNE 1, 2013

And while they are price sensitive, they also have many smart strategies for making ends meet. They realized that by helping their customers understand how to do more with what they had, they actually increased loyalty and sales. Brands have used coupons to instill customer loyalty by offering a discount. Evolve the coupon.

Class 75

Class Social Media Forums Price 75

Social Media Strategery

NOVEMBER 1, 2010

Remember, engaging customers is good, but increasing customer loyalty , selling more products , improving customer service – these are ideas any company can get behind. “My Get the naysayers to participate in building the strategy. Consistency is everything – this is no different than any communications strategy.

Wiki 110

Wiki Organization Social Media Loyalty 110

Social Media Strategery

OCTOBER 8, 2009

As I thought about it some more, I figured that if these teams are facing many of the same challenges that government agency does, they can probably also take advantage of some of the same strategies that government agencies have deployed too. My name is Steve Radick and I’m an Associate with Booz Allen Hamilton.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

AUGUST 30, 2011

From the player (Gilbert Arenas’ landmark blogging in 2006) to the team (the Red Sox using Twitter to give away free tickets during a rain delay) to the league (the NHL’s tweetups ), social media has gone from being an innovative marketing tactic to a must-have component of any marketing strategy.

Compete 102

Compete Sports Collaboration Loyalty 102

Social Media Strategery

NOVEMBER 7, 2016

It doesn’t drive customer loyalty. Don’t build a content strategy just to drive more clicks. It’s why Honda’s Instagram strategy is all about sharing photos of cars. So take a look at your content strategy. And while that approach may drive more clicks, that’s about all it does. It doesn’t build brands.

Content 50

Content Meme Journal Loyalty 50

Social Media Strategery

JULY 25, 2010

This story resonated with me because it not only made me think of all the companies and brands that have earned my loyalty over the years, but also of the the interactions that I have had with our government, be it at the Post Office, at the DMV, as the Social Security Administration, the IRS, etc.

Gov 2.0 116

Gov 2.0 Policies Web 2.0 Wiki 116