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Direct Marketing Observations

Loyalty

Strategy

The Reality of Social Currency

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. The problem with this effort is that it does not lead toward purchase and loyalty. What caught my eye?

Loyalty

Loyalty B2B Metrics Curation

10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

DECEMBER 16, 2016

I wrote: “All anyone wants to talk and write about is… “All anyone wants to talk and write about is digital strategy, except no-one really wants to share solutions.” What is your strategy/vision? Linking Strategy. Humanize the strategy. Where does social fit in a brands mobile strategy?

Pluck

Pluck Crowdsourcing Mobile Analytics

Direct Marketing Observations

The Reality of Social Currency

10 Things I Thought About in 2016 that Will Still Matter in 2017

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