Dave Fleet

SEPTEMBER 19, 2011

What’s more, your objectives and strategy are the most important part of the plan. People don’t understand the difference between objectives, strategies and tactics. Increase customer loyalty? Your strategy defines how you will achieve the objective you just outlined. Reduce employee turnover?

Loyalty 345

Loyalty Strategy Education Team 345

Dave Fleet

MARCH 30, 2012

Other times that might be increasing loyalty; other times it might be gaining product insights. Once you’re at that point, you can help to re-focus objectives, and can work to build strategies and tactics that drive at the true business need rather than the one originally stated.

Social Media 353

Social Media Loyalty Conversation Buy 353

Dave Fleet

FEBRUARY 16, 2016

While the changes have in many ways benefited users – who are gaining increasingly personalized experiences – they are challenging for companies that want to connect with fans from a loyalty and retention standpoint.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

SEPTEMBER 28, 2012

A few months later, in my presentation on six essential shifts in social strategy at BlogWorld New York earlier this year, I argued that we (as digital communicators) have reached a point where “shiny objects dominate discussion” and that we need to start thinking about it as an enabler and partner to other communications functions.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

MAY 25, 2010

That way you can foster and continue to engage your community over the long-term, with the benefit of increased loyalty, further conversions and improved perceptions of your brand. Tags: marketing social media strategy. What do you think?

Campaign 417

Campaign Social Media Marketing Loyalty 417