Loyalty and Strategy - Social Media Informer

5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

FEBRUARY 18, 2015

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

Mobile

Mobile Strategy Loyalty Advertising

Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

SEPTEMBER 3, 2014

By learning to truly understand your customers and use that knowledge for planning your business strategy, you’ll be able to outpace your competitors, improve your brand image and develop client loyalty in a dramatic way that improves your bottom line. You don’t want to be in a race to the bottom with your competitors.

eBook

eBook Loyalty Research Data

5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

NOVEMBER 15, 2013

Brands that get this approach see it pay off with greater respect, trust, loyalty and, of course, revenue. While that approach may have resulted in a one-time sell, we would all agree that it isn’t the most effective way to generate repeat, long-term loyalty and purchases from customers. Rule #5: Cement boots do not create loyalty.

Loyalty

Loyalty Mobile Buy iPad

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. Create separate initiatives or projects for each of your business goals, such as acquiring new customers, boosting conversion rates, improving customer loyalty or increasing lifetime customer value. The phenomenon of big data certainly comes with big promise. Don’t do that.). Form inputs.

Data

Data Tips Aggregator B2B

What Moneyball Teaches Digital Marketers About Winning

Buzz Marketing for Technology

SEPTEMBER 27, 2011

But when you look at the methods brands use to understand consumer behavior, develop marketing strategies, plan fully integrated campaigns, evaluate activation tactics, and measure performance, they are sometimes processes that are 50 years old. The technology and techniques marketers frequently use are outdated, broken, or unscalable.

Marketing

Marketing Loyalty Statistics Mobile

B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

JUNE 9, 2010

Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy.

B2B

B2B Marketing Loyalty StumbleUpon

B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

JULY 28, 2010

My suggestion would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm.

B2B

B2B Communities Curation Marketing

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

NOVEMBER 7, 2012

When it comes to our online strategies, it’s easier than ever to use data-driven, scientific tools to inform ourselves about what is really making our customers click. Your site can be an ever- expanding and evolving centerpiece of your brand with a strategy for “continuous optimization.”

Conversation

Conversation Retail Hubspot Buy

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. It’s unfortunate, but a lot of brands these days are still guessing their way through their website design and e-commerce strategy. More than anything, it’s a harsh reminder of just how much revenue they stand to lose if they get the online experience wrong.

Retail

Retail Loyalty Discount Mobile

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design.

Mobile

Mobile comScore Insurance Sites

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

DECEMBER 21, 2012

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. So how can mobile consumer data improve sales and marketing efforts? 1. Using data for real-time content targeting.

Mobile

Mobile Marketing Exercises Applications

Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

APRIL 3, 2011

I believe digital marketing is at the center of a set of tectonic changes happening in the marketplace, across enterprise and consumer-based scenarios (which are converging quickly).

Sharepoint

Sharepoint Microsoft Marketing Content management systems

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Buzz Marketing for Technology

NOVEMBER 8, 2013

It can make all the difference in customer engagement and loyalty on one level. So they go after a quick fix and rush into responsive design without any real thought, strategy or testing behind it. Innovation Corp Culture Digital Marketing Marketing Strategy Personalization' That’s a big mistake.

Strategy

Strategy Marketing Mobile Loyalty

Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs. A better experience leads to higher loyalty. Sync Your Channels.

Data

Data Loyalty Mobile Hotels

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

JULY 7, 2008

Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. the basics of XML)to develop a content strategy. The next client I am trying to explain the criticality of the tool to their strategy while they balk. Business Strategy. Popularity: 17% [ ? Share This.

Communities

Communities Groups Groups Social Media

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

JANUARY 16, 2013

Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore. are launching loyalty programs—and integrating data into comprehensive customer profiles—to offer the next level of personalization and service. Everything from age, geography and life stage, incorporating social profiles (e.g.,

Loyalty

Loyalty B2B Retail Mobile

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

NOVEMBER 1, 2013

However, brand loyalty online can be much more fleeting than it is offline. Stop and think about some of the online brands that have your devoted loyalty (no matter what sins they may occasionally commit). For many of us (myself included), it would take a lot to sway my trust, respect and loyalty away from these three online giants.

Conversation

Conversation Loyalty Mobile Retail

Interview with Simon Sinek – Start With Why

Buzz Marketing for Technology

OCTOBER 15, 2014

And those that understand the why can clearly communicate it have an unbalanced amount of influence and success and loyalty in the marketplace with greater ability to innovate on all the rest of it. I mean what’s your purpose, what’s your cause, what’s your belief, why does your company exist. Can every company have a why?

B2B

B2B Forums Loyalty Organization

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

FEBRUARY 12, 2014

For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers. This tactic can help you optimize the customer experience to drive customer engagement, loyalty, conversions and revenue consistently for the long haul.

Apparel

Apparel iPad Mobile Loyalty

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

OCTOBER 27, 2010

We are seeing some success with this but some clients of Zuberance are really killing it with this one strategy. Tags: Communications Conversational Marketing Customer Support Facebook Inbound Marketing Lead Generation Loyalty Social Media Social Networking Twitter. With a Coupon Code! –

ROI

ROI Conversation Social Media Loyalty

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

NOVEMBER 14, 2012

With the right personalization strategy and tools, companies can create an online equivalent of a brick-and-mortar store, where anything a consumer might want is located in a single aisle. It’s personalization that gives customers what they want and shows them that you value them—a must for creating relationships and loyalty online.

Marketing

Marketing Retail Conversation Buy

LiveBar â€“ Add Community to your Site in Seconds!

Buzz Marketing for Technology

SEPTEMBER 29, 2008

With 20 years experience in the executive offices of Fortune 500 companies, he connects strategic and operating strategies, as well as financial metrics, to community strategy. Link to Original Audio Source Signup for this Podcast Series About Peter Peter founded LiveWorld, Inc. in April 1996. Prior to founding LiveWorld, Inc.,

Liveworld

Liveworld Sites Communities Web 2.0

An Interview with Sean Geehan, CEO and Founder Geehan Group

Buzz Marketing for Technology

JULY 7, 2010

Tags: Lead Generation Marketing Strategy.

Groups

Groups Groups B2B Forums

Social Media Informer

Buzz Marketing for Technology

5 Reasons Your Mobile Strategy Isn’t Working

Using Insights to Tame the Strategic Planning Beast

Trending Sources

5 Ways CMOs Can Master Their Online Customer Experience

6 Tips for Turning Big Data into Great Customer Experiences

What Moneyball Teaches Digital Marketers About Winning

B2B Marketers Fate Rests in the Hands of a Few

B2B Marketing needs to Curate a Vibrant Community

Four Ways to Evolve Your Online Conversions

It’s Time For CMOs To Tap Into The Power Of Personalization

Can CMOs Master The Customer Experience For Hispanic Shoppers?

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Microsoft’s Future in Digital Marketing

Your Marketing Strategy Needs to Keep Pace with Digital Culture

Using Big Data To Target The Right Consumers With The Right Offers

Nuggets from Social Media workshops as of late. : Community Group Therapy

10 Ecommerce Predictions for 2013

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Interview with Simon Sinek – Start With Why

4 Lessons from Responsive Design for CMOs

3 More ROIs in Social Media – Conversations Leads and Advocates

Why Digital Marketers Need to Get More Personal

LiveBar â€“ Add Community to your Site in Seconds!

An Interview with Sean Geehan, CEO and Founder Geehan Group

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