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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138
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A Demand Generation Guide for Marketers

Koka Sexton

It can help you identify potential customers, build your brand awareness, and create customer loyalty. It can be done through advertising, public relations, social media campaigns, search engine optimization and more. Demand generation is a marketing strategy that helps companies to generate awareness, interest, and sales leads.

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The role of AI in creating a more human customer experience

Sprout Social

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

Sentiment 104
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What to do with your 2020 social strategy now

Sprout Social

Tourism, entertainment and retail have been hit especially hard by the current economic downturn as people quarantine and delay major purchases. If you prioritize creating connections and customer care, you will create brand loyalty that lasts beyond this crisis. If anyone wants to hang we’re going live on Zoom here: [link].

Strategy 142
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Top 10 Travel Marketing Conferences of 2018

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018).

Travel 40
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Top 10 Travel Marketing Conferences of 2017

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

Travel 47
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15 Innovative Brands Using Technology to Power Their Content

Pixlee

Old Navy curates this content from various social media platforms and displays it on its website. Through user-generated content, dynamic companies like Old Navy can interact with their customers, take notice of their feedback, and develop loyalty to their brand. In today’s market, customers want to be heard. Breckenridge.

UGC 59