Social Media Strategery

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Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

Social media was going to change the world, and I wanted to be at the tip of the spear. I joined a rapidly growing cadre of change agents using social media to radically transform everything from fixing potholes and broken stoplights to managing city budgets. . No one talked about social “content.”

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Using Social Media to Reach the Hard-Working Class

Social Media Strategery

They like/follow/subscribe to brands in social media…if there’s a deal involved. For brands, social media allows them to connect with these moms…if they can stop the hard sell and be helpful and supportive. Brands have used coupons to instill customer loyalty by offering a discount.

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But I Don’t WANNA Change!

Social Media Strategery

Whether we like it or not, social media has changed the way we communicate and interact with other people. For some that change has been exciting for others it has been exhausting, but for anyone engaged in social media, they have already accomplished one thing – they have changed their behavior. The answer was no.

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Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 gov20 , industry , sports , teams This post was written by: sradick - who has written 82 posts on Social Media Strategery.

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NHL Skating on Thin Ice With Many Supporters Post Lockout

Social Media Strategery

If the league wants fans’ dollars (and loyalty) back, they’re going to have to first win back their fans’ trust. It doesn’t matter what the league says, but what they do.

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What Can Advertising Learn From PR When It Comes to Social Media?

Social Media Strategery

But social media has forced some changes to the advertising industry, whether the old-school likes it or not. Your ad campaign isn’t successful because it had a million YouTube views – it’s successful because it’s led to increased sales or customer loyalty or some other actual business objective.

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Competing on the Field But Cooperating in the Office

Social Media Strategery

It’s not difficult to find examples of sports teams using social media. League and individual team marketing functions are hard at work thinking up all kinds of new ways to use social media to increase fan loyalty, buy tickets, buy merchandise, and watch/listen to the games via myriad devices.

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