Sprout Social

NOVEMBER 18, 2020

Those that do, like Peloton, can drive incredible brand loyalty and advocacy. Beyonce x Peloton collaboration introduces a social competent by committing Peloton equipment to 10 HBCU's. As marketers, it’s our role to bring the voice of our customers into every strategy session, brainstorm and planning meeting.

Activities 116

Activities Brands Social Capital Compete 116

Sprout Social

SEPTEMBER 14, 2022

For a long time, a company’s brand strategy relied mostly on IRL experiences. Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. It’s not a storefront, it’s their social strategy.

Strategy 101

Strategy Brands How To Template 101

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Good strategy is driven by data, research and analysis. Getting a solid return on investment in social media is tough to measure. Tracking the KPIs of Social Media.

Analytics 380

Analytics Social Capital Klout Analysis 380

Convince & Convert

NOVEMBER 1, 2011

That is the difference between social capital and influence, because they’re very different. But I do not know that I could find value in social capital relations, finding people who are influential. I have a report coming out on this very soon with Altimeter. All of those things should run simultaneously.

Klout 122

Klout Social Capital Influencer Social Graph 122

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. The output from co-creation can be a market test and sharper go-to-market strategies, so you know what your consumers want before you take it to market.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122