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14 best shopping apps of 2022

Sprout Social

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. YouTube shopping. People love shopping on their phones.

Retail 127
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Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

This is big news for retailers and lifestyle brands wishing to boost instore sales. Ephemeral content is known for boosting audience engagement and loyalty, so watch for brands to pile in. More evidence that Facebook is gunning for YouTube in the race for video content supremacy. LinkedIn adds lead capture forms to InMail.

Features 230
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5 Brands Crushing Creativity on TikTok

Ignite Social Media

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix.

Brands 120
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Welcome To The Video Generation

The Realtime Report

Peer to peer influence and video content is impacting retail like never before. Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. ” Click To Tweet.

Video 131
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Social commerce: How it works and why you should care in 2021

Sprout Social

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Others aren’t far behind, with both Youtube and TikTok exploring “shop now” buttons. Traditional brand loyalties are wavering as people buy more online.

Retail 139
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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Build brand loyalty. There’s no better recipe for brand loyalty than making your audience feel heard. But the tl;dr of all of them is: people are on social media.

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Five New Ways to Celebrate Customers and Boost Engagement

Pixlee

For ecommerce retailers in particular, this calls for a greater focus on product packaging and presentation. Such personalized messages show your customers that you appreciate their loyalty and that you value them as an individual member of the larger community. .