Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)
Sherrilynne Starkie
NOVEMBER 26, 2017
This is big news for retailers and lifestyle brands wishing to boost instore sales. Ephemeral content is known for boosting audience engagement and loyalty, so watch for brands to pile in. These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America.
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