article thumbnail

Snapchat Publishes New Research on Gen Z Brand Discovery and Loyalty Behavior

Social Media Today

Snapchat has published the findings from a new research report into Gen Z purchase behavior and brand expectations.

Research 152
article thumbnail

Meta Publishes New Report on the Importance of Building Brand Loyalty in Online Marketing

Social Media Today

The report looks at how consumer expectations are changing, and how brands can better align with expectations.

Loyalty 149
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to build brand loyalty that lasts

Sprout Social

Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty.

Loyalty 87
article thumbnail

Customer Loyalty? No! Monster Loyalty? Yes!

Twist Image

She''s a master at understanding, talking about, writing about and teaching about customer loyalty. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into Fanatics. customer loyalty. monster loyalty. She''s been at it for a long time. but Jackie was talking about it long ago.

Loyalty 78
article thumbnail

Going Beyond Loyalty Programs: 7 Ways to Create More Loyal Customers

Pixlee

But building that loyalty is increasingly difficult in modern times. Given that, what can brands do to boost that loyalty? It is clear that building exceptional customer service is one of the best ways to build loyalty from your customers. . Instead, you can develop a customer loyalty plan. Deliver Great Customer Service.

Loyalty 52
article thumbnail

Building Loyalty Beyond Reason

Twist Image

This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. Making The Loyalty Leap. loyalty marketing.

Loyalty 102
article thumbnail

TED And The Art of Loyalty

Twist Image

There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. How does your brand build that type of loyalty?

Loyalty 97