Sherrilynne Starkie

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Top five: audio and video social media innovation

Sherrilynne Starkie

YouTube Stories last for seven days on the mobile app, they will appear for both subscribers and non-subscribers, and they’ll show up in YouTube’s “Up Next” sidebar beside a video. People continue to prefer watching the news rather than reading or listening to it, and their viewing loyalties have yet to migrate fully to the web.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

And, Street Bump is a mobile application that lets people improve their own neighbourhoods. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Jana uses airtime rewards as currency and conducts consumer research, product promotions and consumer loyalty campaigns.

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