Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 123

Strategy Brands Content UGC 123

Oktopost

MARCH 20, 2021

Another key to growth hacking is to use what are known as pirate metrics. Pirate” growth hacking methods get their name from the acronym created by the five metrics involved: AARRR. The five pirate metrics that your company should implement are as follows: Acquisition: as in new customer acquisition. Get Referrals .

Strategy 144

Strategy Metrics Process B2B 144

Convince & Convert

MARCH 6, 2017

They’ll be joining Talkwalker on Thursday, March 16th at 8am PT/11am ET for a webinar that you do not want to miss! Samantha and Jonny are going to dive DEEP in this webinar, but here are a few reasons why measurement remains elusive for many social media marketers: 1. Awareness or loyalty? Your KPIs may change over time.

Social Media 117

Social Media NGO ROI Research 117

Oktopost

NOVEMBER 14, 2022

It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. You can also try to do a webinar with them, or host an “ask me anything.”. And it’s not all surprising. Track your campaign performance.

B2B 69

B2B Influencer Strategy Industry 69

Convince & Convert

OCTOBER 12, 2013

I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play. Much of what we’ve come to believe about social media and content marketing is wrong.

Social Media 167

Social Media Content Marketing B2B 167

Keyhole.co

SEPTEMBER 20, 2023

It also portrays a consumer-centric image, fosters loyalty, and improves brand reputation. It builds bonds beyond business transactions and a positive brand reputation through customer loyalty. Arrange interviews, webinars, and panel discussions at industry events. Similarly, it can upgrade your business’s public image.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

FEBRUARY 24, 2022

The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales. Brand loyalty: If a buyer feels like they can trust a particular supplier’s experience and knowledge, they’ll be more confident buying from that supplier in the future. Key Takeaways.

B2B 171

B2B Brands LinkedIn Groups 171

Pam Moore

MAY 5, 2016

Importance of focusing on loyalty, not just quick wins. Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Embracing the know, like, trust and pay factor. Why you must know your audience. Tips to nurture relationships using social media. Welcome to the Participation Age.

Buy 113

Buy Social Media Brands Loyalty 113

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Even The Social Media ROI Cookbook includes little discussion into social’s critical role in loyalty and retention.

ROI 138

ROI Social Media Social CRM Survey 138

Buffer Social

AUGUST 16, 2023

By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars. Focus on client retention and referrals At Prohibition PR, we understand that client retention and referrals are not just vanity metrics.

Strategy 74

Strategy Press Release Startup Reputation 74

Sprout Social

MARCH 12, 2020

However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty. Bridge the gap between social and bottom-line metrics with stories.

Data 101

Data Skills Meme Social Media Management 101

Hootsuite

APRIL 3, 2023

Yes, Facebook Live is great for hosting an interview, webinar, or special event, but you can also use it more casually. Even if this type of engagement doesn’t “add anything” to your metrics and reports, it can be some of the most effective social media work you do all year. Build relationships with customers to cement their loyalty.

Engagement 110

Engagement UGC Facebook HootSuite 110

Sprout Social

NOVEMBER 17, 2021

YouTube Live is an excellent alternative for hosting events like workshops, webinars and product launches virtually at a fraction of the cost. Track your live stream’s metrics. Real-time analytics: During your livestream, you’ll be able to track metrics like your stream’s total duration, total viewer count and total likes.

YouTube 131

YouTube Privacy Mobile Video 131

Proactive Report

DECEMBER 4, 2013

Outcomes are tangible results, behaviors & actions – did they attend the event or webinar, vote, call, tell others, change their minds. Outcomes can also be qualified leads, improved customer loyalty, fewer service calls. You can use the blank AMEC template and plot the metrics you use now. Did they purchase or donate?

Netvibes 81

Netvibes Repository Metrics Press Release 81

Oktopost

APRIL 4, 2019

This blog post has been “remastered” from the original webinar. An employee advocacy approach can help personalize a company’s image, reach new audiences, and build loyalty and rapport. It is important to be clear from the outset what you’re trying to do with your employee advocacy campaign, and what metrics to analyze.

Campaign 96

Campaign Training Social Media Applications 96

Keyhole.co

MAY 30, 2023

If your competitor offers a loyalty program that customers love, consider implementing a similar program at your business. Are they writing blog posts, creating videos, or hosting webinars? You can also leverage Keyhole to track your competitor’s social media metrics , such as engagement rate , follower growth, and reach.

Analysis 52

Analysis How To Marketing Price 52

Josh S Peters

SEPTEMBER 18, 2009

Loyalty – When a company launches this type of campaign their goal is to reward their current, frequent buyers or to entice customers away from competitors with their awesome loyalty program. Remember, just like any metric ROI is a tool. The end result is they want your money now! That’s it.

ROI 100

ROI CPA Campaign Buy 100

Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. I think it's a good approach to enter social media metrics. Do you agree?

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Awareness, Sales, or Loyalty?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I asked the CEOs about how this is working in practice.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

SEPTEMBER 14, 2010

Intelestream Companies are focusing more on retaining existing customers and increasing their loyalty. Everybody loves to stir the pot, but coming up with a programmatic solution or strategy is much harder. Social CRM still has a long way to go however the variety of options are already proving to be successful communication tools.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Sprout Social

JUNE 20, 2023

For example, you can measure brand awareness through metrics including: Website traffic Social media messages and @mentions Engagement (ex: social shares, views, saves) Social followers Conversations and sentiment analysis Awareness isn’t something that happens by accident. Doing so starts with keeping up with industry and competitive trends.

Brands 93

Brands How To Sentiment Social Media Management 93

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm And guess what? The very blog that you’re reading came out #1. Thank you to everyone who reads Convince & Convert.

Content 124

Content Marketing Consultant Social Media 124

Sprout Social

MAY 19, 2023

It doesn’t give you much freedom to track your audience demographic data or metrics like click-through rates, follower growth, or engagement rates. This means uploading video content from webinars or tutorials would perform well on LinkedIn. This helps you gain credibility, build authority, and increase brand loyalty.

LinkedIn 90

LinkedIn How To Collaboration Analytics 90

Sprout Social

JULY 9, 2020

Content encompasses everything from ebooks to webinars to blog posts. The marketing portion is how you distribute it, which channels you use and the subsequent metrics that are produced. You want to know how well that content is performing through metrics like site traffic, referrals and social shares.

Content 113

Content Marketing Publishing Loyalty 113

Convince & Convert

MARCH 23, 2016

From whitepapers to webinars, from eBooks to events, if it is happening, it will show up on social media. Identify Success Using Summary Metrics, Then Dig Deep on Key Competitors. In this next set of mentions, MailChimp found a webinar partner in Shopify. Partnered webinar. Everyone Likes Receiving Gifts.

Twitter 60

Twitter How To Case Study Patterns 60

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Unlikely at best.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Oktopost

JUNE 9, 2020

They are also more likely to earn the loyalty and trust of prospects, which helps solidify the relationship. Cultivating a data-driven program, in which advocates see how much impact they’re generating across various metrics (reach, engagement, revenue), can dramatically boost internal employee engagement. Thought leadership.

B2B 144

B2B Survey ROI Metrics 144

BeingOptimist

AUGUST 23, 2023

Additionally, podcasts and webinars have seen a surge in popularity. Building relationships with your syndicated audience can increase loyalty, better brand recognition, and valuable partnerships. Analyze metrics like bounce rate, time on page, and conversion rate for syndicated traffic.

Syndication 40

Syndication SEO How To Reputation 40

Sprout Social

JULY 9, 2020

Content encompasses everything from ebooks to webinars to blog posts. The marketing portion is how you distribute it, which channels you use and the subsequent metrics that are produced. You want to know how well that content is performing through metrics like site traffic, referrals and social shares.

Content 88

Content Marketing Publishing Loyalty 88

Convince & Convert

NOVEMBER 28, 2010

Telling your story and answering customer questions with thoughtful, relevant, engaging content can improve your awareness, lead generation, conversion rate, sales, and loyalty. Even a cursory browse of the Web will underscore that finding, as inane Web pages, videos, and Webinars are omnipresent like gypsies with a “like&# button.

Content 117

Content Marketing B2B Case Study 117

Convince & Convert

APRIL 28, 2010

The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. Sore spot with us PR types.)

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. The metrics available on Facebook are in many ways better than you can get from Google Analytics. The reviews business will be transformed by geo-location.

Social Media 134

Social Media Consultant Video Strategy 134

Rebekah Radice

FEBRUARY 22, 2016

Once you create that bridge, gaining trust and earning loyalty will be much easier. Infographic, e-book, webinar). Track the metrics that matter to your company. No matter the size of your company, opening up lines of communication is critical. Measure the Direct ROI of Your Social Media Messages. We’ve all heard it before.

Data 114

Data Social Media How To URL 114

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals.

Social Media 128

Social Media Strategy Influencer Case Study 128

Sprout Social

JULY 18, 2016

Or focus on building brand loyalty ? Webinars & videos. Here is an example of repurposing and sharing multiple content types: Say you completed an awesome webinar about an aspect of a service you offer. You can take the slides from that webinar and transform them into a PDF for SlideShare. Newsletters. Social media.

Strategy 40

Strategy Content Marketing How To 40

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online.

Social Media 120

Social Media Consultant Social CRM eBook 120