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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

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45 of the Best Social Media Analytics Tools

agora pulse

What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Some common objectives and related metrics include the following.

Analytics 179
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What is a Customer Satisfaction (CSAT) Score? And Why Does it Matter?

Hootsuite

So a CSAT score is a customer service metric that reflects customer sentiment, experience and contentment with your brand. If you know where customers are having issues with your brand or its products, you can resolve pain points before you lose customer loyalty. Here are 14 metrics to track, plus a free reporting template.

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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

Benchmark against competitors: Compare your CX metrics to industry standards to identify if you’re falling short and recognize opportunities to differentiate yourself. Every positive experience fosters loyalty and encourages customers to become brand advocates. Phone chat, sms messaging, or video chat.

Loyalty 121
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What is Customer Experience: 7 Tips to Improve Your CX

Hootsuite

Done right, c ustomer experience will help you increase sales and improve brand loyalty. We go into detail on customer service metrics here. Commonly used metrics for customer experience include: Net Promoter Score, Customer Effort Score, Customer Satisfaction Score and, Average response time. With cold, hard numbers.

Tips 107
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Why Apps Fail and Other Mobile Marketing Truths

Convince & Convert

SMS – Still Valid, Still Underrated. Where’s your head at these days with SMS and text messaging? But yet, I feel like SMS still gets kind of a bad rep because it’s not cool. Simon: I’m still a huge advocate of SMS. SMS is to mobile what email is to the rest of digital marketing.

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