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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 107
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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 109
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Measuring Customer Experience for B2B Marketers

Oktopost

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101
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The 15 Best Shopify Apps to Help Grow Your Ecommerce Store

Hootsuite

Increase conversion, loyalty, and customer retention. Joy – Rewards, Loyalty Program. So how do you boost sales in an unpredictable market? Joy encourages customer loyalty by implementing an automatic earning and spending point system for customers to gain rewards. Best apps for Shopify marketing.

FAQ 97
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What The Next Five Years Will Be About

Twist Image

The brand's reality was this: as the years wane on, the amount of retailers that they sell to were diminishing. As the major big box outlets continue to grow and as consolidation rifles through the retail sector, the bigger brands only have a handful of outlets to sell their wares. How do you win? How are your direct relationships?

Retail 110
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11 Awesome Places to Sell Your Handmade Items

The Realtime Report

Trying out different platforms is good market research to figure out what works best for your items. You get a steady stream of potential customers already in the market for your type of wares. Check out the calendar of local upcoming events and festivals to find potential selling opportunities. But where do you start?

Price 70
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A Comprehensive List of Social Media Tips, Guides, Plugins.

Saying It Social

of upcoming trends [link] Seesmic – Twitter & FB app [link] Twitterrific – Mac & iPhone app [link] TweetDeck – Twitter, FB & MySpace app [link] Power Twitter – Firefox Add-on https://addons.mozilla.org/en-US/firefox/addon/9591 Twuffer – schedule tweets for later! link] Hootsuite [link] Twitterfall – a way of viewing the latest ?tweets?

List 149