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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

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Agency Basics: How to Make Money as a Social Media Marketing Agency

agora pulse

Here’s an overview of the different ways you should be making money as a social media marketing agency. Whether you’re getting ready to launch your first marketing agency or you want to expand your current offerings, you have tons of options for generating revenue. Services Your Social Media Marketing Agency Can Offer.

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How Netflix Could Solve its Price Increase Debacle

Waxing UnLyrical

If you’re a Netflix subscriber, you’ve probably already received a notice indicating the pricing and plan changes. If you haven’t, it can be summarized as a discount for streaming-only customers, and a huge price hike (up to 60%) for people who like to get DVDs from them in addition to the streaming. Guest post by Joe Hackman.

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The Future Of Personalized Pricing

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Should every customer pay the same price for something? When, marketers finally deliver on this dream, we're told that the personalization comes off as some kind of slimy vibe that bears a whiff of privacy sketchiness. Just ask those playing in the loyalty marketing space. Mess with prices. Is price everything?

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Why Your Offline Business Requires Online Marketing

Social Media Marketing

The price was high enough and many promises were given. More than likely that your main ways to get a client interested are traditional advertisement (radio, banners, and flyers) and marketing buzz. Strengthening of effect from marketing tools Marketing tools offline and online will be working together making each other stronger.

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10 AI marketing tools your team should be using in 2023

Sprout Social

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

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