Waxing UnLyrical

AUGUST 10, 2016

Visual content builds trust & loyalty. With Bitly Campaigns , Vissla was able to see that Instagram drove 30% more clicks than an email marketing campaign. You don’t need fancy camera equipment or a lot of experience to build a successful visual marketing program. Denise Chan is a Content Marketing Manager at Bitly.

Content 100

Content UGC Loyalty Hotels 100

Waxing UnLyrical

JUNE 12, 2013

Marketing, word-of-mouth, and online commentary are just a few examples. Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. Obviously, marketing has its own objectives — to drive new customers, to establish awareness, etc.

Film 258

Film Metrics Flickr Loyalty 258

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. No one enjoys having their value reduced to a number, or bid for at an auction.

Communities 239

Communities Case Study Patterns Study 239

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. Gamification is still a bit of a loose concept, in spite of the various coupon plays, discount systems, loyalty programs, punch cards, check-ins, mobile technology and other factors playing into new ways for brands to interact. (in West Bengal!)

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

JULY 11, 2016

PR and Marketing Data: Impressions, Reach and Relevance, Oh My! Why: “Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards,” writes Avinash Kaushik.

Report 100

Report Banking Metrics Loyalty 100

Waxing UnLyrical

JUNE 20, 2011

Their loyalty program and mailing list work in sync, and they do a good job of keeping me posted with promotions without overwhelming me with emails. Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. Image: Simon Q via Flickr, CC 2.0.

Twitter 197

Twitter Flickr Loyalty Retail 197

Waxing UnLyrical

JUNE 28, 2013

On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. . — John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. And that’s what happened.

CSR 258

CSR Survey Consultant Loyalty 258

Waxing UnLyrical

DECEMBER 5, 2011

The more you know… There’s another lesson that can be learned from that episode and it has nothing to do with drugs and everything to do with marketing communications. But you get my point – Zack and team had a loyalty for each other on the show that wasn’t for an episode here or there, but for the entire run of the series.

Influencer 215

Influencer Reputation Flickr Loyalty 215

Waxing UnLyrical

APRIL 28, 2011

No Loyalty to Employers. Mike Doman is an Account Executive at Mulberry Marketing Communications in Melbourne, Australia. I am an individual, and my way of working comes from my own experience. Stifling my ability to work also stifles my ability to be productive and leaves me frustrated. Which brings me to my next point….

Press Release 200

Press Release Loyalty Fashion Skills 200

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Guest post by Alex Slichnyi. Why is Instagram Stories Feature Important? Bottom Line.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content 234

Content Marketing Reputation Case Study 234

Waxing UnLyrical

DECEMBER 6, 2010

You need an endgame, a plan for using that FB page, that Twitter account and a way to turn that engagement from awareness to sales, loyalty, advocacy, etc. A Naughty or Nice Checklist | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 22, 2010 at 2:01 pm [.] ROI rears its head. Wanna Subscribe?

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

SEPTEMBER 6, 2012

Jeff already told us all about how he got involved in the food truck business, his marketing lessons and advice, what inspired him to start Food Truck Advisors , and how he thinks the food truck industry is reviving the customer experience. It’s ok, we’ll wait.). Image: miamism via Flickr, CC 2.0. And respond.

Flickr 183

Flickr Loyalty Research Social Media 183

Waxing UnLyrical

JULY 14, 2011

Guest post by Joe Hackman. If you’re a Netflix subscriber, you’ve probably already received a notice indicating the pricing and plan changes. If you haven’t, it can be summarized as a discount for streaming-only customers, and a huge price hike (up to 60%) for people who like to get DVDs from them in addition to the streaming.

Price 246

Price Blogosphere Sentiment Startup 246

Waxing UnLyrical

NOVEMBER 15, 2011

Cain’s resilience is likely based on yet another basic PR understanding: brand loyalty. Cohen has a Masters Degree in public relations from the University of Houston and serves as a copywriter and communications specialist at Bright Box Marketing in Houston, Texas. Raising Cain: Why Herman Cain Is a PR Case Study.

Case Study 217

Case Study Study Comparison Reputation 217