Jeff Esposito

FEBRUARY 20, 2013

Marketing in the Round. Fierce Loyalty. The Count of Monte Cristo. The Storytelling Animal. Freedom is Blogging in Your Underwear. The Hunger Games. Moonwalking with Einstein. The Hobbit. Catching Fire. Mockingjay. Honest Signals. Brewing Better Beer. LinkedIn for Business. You Gotta Have Balls. YourService. That Book About Harvard.

Loyalty 44

Loyalty Review LinkedIn Buy 44

Jeff Esposito

JUNE 29, 2011

Increasing customer loyalty. Reducing push marketing spend. Increasing brand awareness. Generating new product ideas. Increasing purchase rate. Saving money. Reducing customer service time. Increasing awareness of product issues or improvements. Reducing customer churn. Identifying customer issues with product/services.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

SEPTEMBER 1, 2010

The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Common Misconceptions When many marketers look at social media platforms, they are immediately drawn towards the audience of the site. Facebook for example, has over 500 million users on the site.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

JULY 21, 2010

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. While the results of the surveys wouldn’t be the end all be all, they could gauge interest in certain players in terms or marketability or jersey sales.

Jive 30

Jive Forums Committee Survey 30