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To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?

Atom Thought

Many marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of apps that can run only on a specific platform , complex loyalty programs or just naturally by a tough exit option. Social Authority Marketing- Getting deeper into Social Media! Group Buying! Game Changer or Not?

Products 191
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The Next Big Thing After Twitter! Is FourSquare The Answer?

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This place could be a local chai shop, a vegetable market, your gym, a café, a cinema hall, restaurant , a hospital and what have you. Marketing and Recommendation Benefits: Many brands are tying up with Foursquare and are offering attractive incentives to ‘Mayors’ in their locality or their shop. Mobile Marketing!

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eCommerce Chargebacks and Remedies

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Run a customer loyalty program. 2 Million ONLINE Leads Market for BFSI Sector in India! Not for Social Media Marketing! Tags: Digital Feature Digital Focus chargeback credit card cybersource Digital Marketing E-COMMERCE online fraud. There is no quick-fix and there is no permanent solution.

Retail 100