Waxing UnLyrical

MAY 17, 2013

Why: Daniel Newman discusses how emotional attachment plays a key role in customer retention and brand loyalty. Why: A wonderful WUL guest post by Kirk Hazlett that reminds us that nurturing customer relations is a year round job. How Stories Improve Sales and Customer Experience. This Canopy Needed a Customer Service Safety Net.

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Wikimedia Loyalty Consultant Resources 192

Waxing UnLyrical

SEPTEMBER 9, 2013

Why: Kaarina Dillabough explores why valuing and being open with your employees can secure their loyalty and, in turn, improve the quality of service. Why: In a terrific post for WUL dating back to 2011, Shanan Sorochynski details exactly what their team did when this happened. What Are Your Employees Doing When You’re Not Around?

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Consultant Flickr Loyalty Resources 198

Waxing UnLyrical

FEBRUARY 24, 2014

How Does A Brand Build Loyalty? Why: Is your business website optimized for search? Shelly Kramer explains why SEO is often a stumbling block for small businesses, and how to overcome it. Appreciation. Why: Do your customers and employees feel truly appreciated?

Health Care 189

Health Care Small Business Consultant Flickr 189

Waxing UnLyrical

MAY 17, 2019

For obvious reason, frequent customers and loyalty are deemed to be incredibly desirable for the optimal functioning of a business. Trust happens to be a vital aspect that aids in developing a sense of trust within customers that, ultimately, convert them into an organization’s loyal and frequent customers.

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Trends Survey Template Templates 175

Waxing UnLyrical

MARCH 26, 2013

By building an identity on Instagram, Ryan changed my perception of her boutique, and Andi and Jamie have continued to grow my loyalty as a client. As my trust for them has grown, I am inspired by their creativity and love for their profession. Perhaps this was their goal when they began their Instagram accounts, perhaps it wasn’t.

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Instagram Tools Statistics Small Business 279

Waxing UnLyrical

JUNE 20, 2011

Their loyalty program and mailing list work in sync, and they do a good job of keeping me posted with promotions without overwhelming me with emails. I didn’t specifically check that out, but I’d guess that Costa Coffee is high on the list. Costa is a major high street coffee retailer (and I should add that I love their coffee).

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Twitter Flickr Loyalty Retail 197

Waxing UnLyrical

MARCH 19, 2013

Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice.

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Communities Case Study Patterns Study 239

Waxing UnLyrical

JUNE 12, 2013

PR can have a marked effect on customer satisfaction and loyalty by simply considering the impact its messaging strategy has on customer expectations. It is an unseasoned cracker, and the customers who try it expecting a “radical taste explosion” are immediately disappointed.

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Film Metrics Flickr Loyalty 258

Waxing UnLyrical

JULY 11, 2016

Geeky Data Increases Customers and Loyalty. Why: “A cookie-cutter approach to PR is partly why our profession has such a bad rap,” I wrote in this classic WUL post.

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Report Banking Metrics Loyalty 100

Waxing UnLyrical

JUNE 4, 2014

Gamification is still a bit of a loose concept, in spite of the various coupon plays, discount systems, loyalty programs, punch cards, check-ins, mobile technology and other factors playing into new ways for brands to interact. Expect the future to bring more of this kind of involvement. Gamification.

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Content UGC Community building Hotels 253

Waxing UnLyrical

JUNE 28, 2013

On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. . — John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013.

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CSR Survey Consultant Loyalty 258

Waxing UnLyrical

MAY 7, 2012

Loyalty comes from the heart, so for a potential donor to become an actual donor means gaining their trust. The rule is simple, and we hope that the short timeframe sets nonprofit off in an online communication whirlwind, urging their donors to give before time runs out. Telling the stories.

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Loyalty Communities Eventful Social Media 211

Waxing UnLyrical

APRIL 11, 2012

The more you do this, the more you develop brand loyalty. You’ve got to know your online community well to be “in the know” on how to best speak with them when this kind of thing happens. It’s a real relationship, people – you have to cultivate it. S o…have you been faced with a spokesperson going off the grid?

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Training Journal Flickr Loyalty 177

Waxing UnLyrical

DECEMBER 5, 2011

But you get my point – Zack and team had a loyalty for each other on the show that wasn’t for an episode here or there, but for the entire run of the series. It was the show’s core group of friends who were actually ambassadors for each other throughout middle school, high school and the college years.

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Influencer Reputation Flickr Loyalty 215

Waxing UnLyrical

APRIL 6, 2016

Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns.

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Influencer Engagement Social Media Marketing 100

Waxing UnLyrical

FEBRUARY 10, 2016

We want to share and shout kudos to the heartful marketer who: Puts problem-solving for customers above all else to create goodwill and loyalty. The Go for Heart program brings you from behind the scenes to front and center. Creates remarkable experiences at all levels of engagement.

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Marketing Authentication Loyalty Small Business 70

Waxing UnLyrical

APRIL 28, 2011

No Loyalty to Employers. I am an individual, and my way of working comes from my own experience. Stifling my ability to work also stifles my ability to be productive and leaves me frustrated. Which brings me to my next point…. This has an element of truth to it, though not in the degrees to which it’s often played. I’m loyal to my employer.

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Press Release Loyalty Fashion Skills 200

Waxing UnLyrical

AUGUST 15, 2019

It’s estimated that around 50% of businesses which are active on Instagram leverage Stories to facilitate brand recognition, brand awareness, customer engagement, and brand loyalty. 23% are taken to another social platform (thus further increasing engagement and brand loyalty). 5% are taken to a campaign page.

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Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

JULY 14, 2011

Guest post by Joe Hackman. If you’re a Netflix subscriber, you’ve probably already received a notice indicating the pricing and plan changes. If you haven’t, it can be summarized as a discount for streaming-only customers, and a huge price hike (up to 60%) for people who like to get DVDs from them in addition to the streaming.

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Price Blogosphere Sentiment Startup 246

Waxing UnLyrical

SEPTEMBER 6, 2012

In an event of a crisis or unexpected event (like a food truck having a flat tire) having a timely, quick and effective way to communicate to your audience (aka a social media crisis plan) can mean the difference between losing loyal customers or strengthening their trust and loyalty to your business. . Image: miamism via Flickr, CC 2.0.

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Flickr Loyalty Research Social Media 183

Waxing UnLyrical

OCTOBER 7, 2019

Moreover, companies need to build a level of trust to boost loyalty. The content must be engaging, fresh, informative and much more. The goal is to keep visitors and customers coming back to the brand. Benefits of content marketing. There are phenomenal ROIs of content marketing.

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Content Marketing Reputation Case Study 234

Waxing UnLyrical

DECEMBER 6, 2010

You need an endgame, a plan for using that FB page, that Twitter account and a way to turn that engagement from awareness to sales, loyalty, advocacy, etc. ITA that social is not for everyone; you shouldnt be there "just because." ROI rears its head. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Class Comments Eventful Conversation 211

Waxing UnLyrical

NOVEMBER 15, 2011

Cain’s resilience is likely based on yet another basic PR understanding: brand loyalty. But once a headline grows sensational enough and involves the word “sex,” the specificity of the issue begins to pale in comparison to the realm in which the issue exists (sex and violence tend to get more attention than financial impropriety).

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Case Study Study Comparison Reputation 217