Loyalty Related Topics 
Social Media Strategery
OCTOBER 3, 2018
Success was measured in clicks and likes rather than relationships and loyalty. Thriving unofficial fan sites were shut down in favor of sanitized (read: boring) official sites. Humans with personalities and names were replaced by corporate personas and branded voices.
Social Media Strategery
JUNE 1, 2013
They realized that by helping their customers understand how to do more with what they had, they actually increased loyalty and sales. Brands have used coupons to instill customer loyalty by offering a discount. Demonstrate the versatility of your products. Evolve the coupon.
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Social Media Strategery
FEBRUARY 4, 2013
If the league wants fans’ dollars (and loyalty) back, they’re going to have to first win back their fans’ trust. It doesn’t matter what the league says, but what they do.
Social Media Strategery
NOVEMBER 1, 2010
Remember, engaging customers is good, but increasing customer loyalty , selling more products , improving customer service – these are ideas any company can get behind. “My Before you can complain that your company won’t engage in social media, you have to clarify to your boss that there is something tangible to be gained by doing it.
Social Media Strategery
OCTOBER 8, 2009
Players like Chris Cooley and Chad Ochocinco and league officials like Brian McCarthy and Mike DiLorenzo have done a tremendous job of using social media to reach out to their fans and engage in real conversations, creating fan loyalty and ownership in the player, league, and/or franchise.
Social Media Strategery
AUGUST 30, 2011
League and individual team marketing functions are hard at work thinking up all kinds of new ways to use social media to increase fan loyalty, buy tickets, buy merchandise, and watch/listen to the games via myriad devices.
Social Media Strategery
SEPTEMBER 18, 2011
Your ad campaign isn’t successful because it had a million YouTube views – it’s successful because it’s led to increased sales or customer loyalty or some other actual business objective. Consumer trust in advertising is low and continues to fall.
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