Small Business Mavericks

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Big Data Isn’t The Answer

Small Business Mavericks

The more they get value for their loyalty, the more trust is established. Online and Offline Marketing and Advertising big data customer data stewardship plan data collecting policy loyalty programs multichannel online marketing strategy' When it comes to Big Data, I visualize another picture: Niagara Falls.

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Reach Millennials Through Rewards

Small Business Mavericks

If you want to reach the younger generation, called Millennials, which is made up of young people between the ages of 18 and 29, then the best way to build loyalty for your brand is to give them a reward. So says a new survey. I find two things really interesting about this survey, both pointed out by Marketing Pilgrim.

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Social Media The Great Marketing Equalizer

Small Business Mavericks

If you can personally attract, engage and interact with both your existing and potential customers, you’ll find they’ll feel far more comfortable dealing with you.

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How To Start Generating Traffic On Your Blog

Small Business Mavericks

Your marketing campaigns, reputation management, brand recognition, and customer loyalty are equally part of the mix and are affected by social media, email, niche communities, and SEO. It just makes sense to spend a small amount of time learning from the experts so you can choose your strategies wisely.

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This Is Social Media Marketing At Its Best

Small Business Mavericks

Ikea has sent e-mails to its loyalty list announcing the brands latest products. The famous flat pack furniture specialists have created a campaign that combines the power of e-mail marketing, the use of a specialty micro-site, Pinterest and Facebook. Here’s how it works.

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More LinkedIn, Less Facebook

Small Business Mavericks

In 2012, loyalties switched to LinkedIn, Pinterest, and blogging. I’d suggest where to put your online marketing energies might be one of them. In 2011, according to this study , companies were excited about LinkedIn and YouTube. What happened?

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Mobile Loyalty Apps: A Golden Opportunity For SBMs

Small Business Mavericks

Chances are, you have a few loyalty cards hanging off your keychain or floating around in your purse or wallet. Here are a few statistics gathered from Constant Contact and included on a recent infographic about mobile loyalty. 3 out of 4 Americans are members of at least one loyalty card program.

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