Mindjumpers

NOVEMBER 17, 2014

When targeting start by dividing your community into groups based on their level of loyalty. Facebook gives you a unique opportunity to segment your targeting based on specific areas of interest. Do you want to reach your fans, friends of fans or non-fans. When it comes to budget and pricing, Facebook offers more options.

Advertising 230

Advertising Facebook How To Guidelines 230

Mindjumpers

AUGUST 16, 2012

However, if you manage to create something fun and useful, the benefit of gamification is that it engages people in the kind of reward-seeking behaviour that can lead to increased brand loyalty and increased profits.

Campaign 235

Campaign Facebook Marketing Mobile 235

Mindjumpers

AUGUST 31, 2012

Having them understand and connect with your brand values, you create a stronger bond of loyalty with your target group – just take successful brands as Apple, Nike and Ben & Jerry’s for example. As any other copywriting you do, you would want to affect people. Similar Posts: Editorial Planning for Facebook Marketing.

Communities 232

Communities Loyalty Apple Conference 232

Mindjumpers

FEBRUARY 21, 2011

And that is what can make them gain greater loyalty from the world around it. Marketers should therefore pay attention to the fact that brands need to have a mission that engages people in tribal connections. So start planning! Similar Posts: How Disney Reached 100 Million Page Likes on Facebook.

Social Media 223

Social Media Loyalty System Social Networking 223

Mindjumpers

AUGUST 17, 2010

For instance you can read about Nike’s iPhone application “True City” or loyalty and reward programmes initiated by Topshop and Tasti D-Lite. I found this presentation called ’Location-based social media for brands’ on Slideshare , which is compiled by Douglas Lin – a guy working with digital strategies in Singapore.

Social Media 207

Social Media Brands Foursquare Disqus 207

Mindjumpers

NOVEMBER 23, 2011

Conversations from which you can draw insights on the reputation of your company, increase your consumer loyalty with real-time proactive customer service. One of the key points with social data is the real-time factor of conversations going on right here right now.

Data 182

Data Nielsen Buy Loyalty 182

Mindjumpers

AUGUST 17, 2011

This company has created a paper about the subject, where they primarily have studied the variables below to reach a solution. And I think these are some very essential points to take into account in order to understand a pattern of behaviour of Facebook brand fans: Product spending. Propensity to recommend. Brand affinity. Media value.

Hitwise 255

Hitwise Study Facebook Patterns 255

Mindjumpers

JULY 23, 2010

It is from the level of service that a hotel derives customer loyalty and traditional word-of-mouth marketing spread. It is no surprise that the competitive power of a hotel lies within its service.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Mindjumpers

JUNE 30, 2010

The result of working socially, being increased loyalty and trust, might just be the driving force for your competitive power in the long run.

Social Media 189

Social Media Collaboration Project Organization 189

Mindjumpers

JULY 30, 2010

Give me a reason to refer you and I will « Loyalty builders says: August 18, 2010 at 12:43 pm [.] Marketing boca-a-boca na era das mídias sociais | PORTE Engenharia & Arquitetura Jr. says: August 17, 2010 at 7:39 pm [.] MindJumpers, agência que cria estratégias online nos EUA elaborou 5 razões para essas motivações, e aqui [.]

Marketing 251

Marketing Nielsen Forums Groups 251

Mindjumpers

AUGUST 5, 2010

Like respect and loyalty, goodwill is earned and I think you should be careful and committed to your CSR initiatives or there will be no goodwill to harvest if they are too random or suspiciously executed. It doesn’t seem wholehearted trading facebook fans for charity. It seems more like a quick PR gimmick. In and out.

CSR 249

CSR Meeting Social Media Energy 249

Mindjumpers

AUGUST 9, 2012

Personality creates loyalty. Ted Rubin’s point is that even though your target group is not always willing to listen to your message, they will grow a sense of belonging and loyalty towards your brand over time, if your community management plays by the rules of engagement. But the post has close to 30,000 likes.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Mindjumpers

NOVEMBER 1, 2011

For most brands, the word fan means loyalty, advocacy and agree-ability for a brand. In the following we will look at a study by ExactTarget that highlights the difference between how brands and consumers interpret the act of Liking on Facebook. It can be a good fact to keep in mind while designing a contest or an offer.

Discount 273

Discount Loyalty Study Brands 273

Mindjumpers

MARCH 27, 2013

Getting them to understand and connect with your brand and its values, you create a stronger bond of loyalty with your target group. As any other advertisement you do, you want to affect people with the content you share. Similar Posts: For Social Success: Think As A Media Company. Put Content Marketing at the Heart of Your Brand Strategy.

Content 264

Content Patterns Communities Loyalty 264

Mindjumpers

NOVEMBER 22, 2012

If your community is run correctly, a negative comment can even end up strengthening the loyalty of your positive fans or followers, as they join to defend the brand/product. Naturally, not every contributor will be of the positive kind. Negative comments are unavoidable and simply part of the game.

Communities 274

Communities Groups Groups Social Networking 274

Mindjumpers

OCTOBER 16, 2012

Engaging with your users and customers on social media is an easy, cost effective way of gaining brand awareness and loyalty. Most companies have already realised this.

How To 231

How To Loyalty Research Social Media 231

Mindjumpers

MAY 24, 2011

Here we could also use customer life value (CLV) or the amount a customer would spend with the company throughout his loyalty period vs the cost of acquisition. ROI can also be measured in therms of increase in number of qualified clicks. If the CLV exceeds our acquisition spends, then the campaign is considered to be a success.

Campaign 203

Campaign Social Media ROI How To 203

Mindjumpers

MAY 23, 2011

Intangible: Increases brand loyalty and reinforces faith. And people love to hear it and relate to it better and find it more authentic. Spreads word of mouth. Customer voice leads to innovation: People get to demand what they want.

Brands 246

Brands How To Exercises Loyalty 246

Mindjumpers

SEPTEMBER 10, 2010

But it’s become harder to achieve the real transparency and true loyalty from people. I think we will continue to see more of fashion live streaming through our mobile devices and it may be the future way of communicate in this industry. Humanized brands Social media has given us the possibility to reach a much higher amount of people.

Fashion 251

Fashion Industry Social Media Blogger 251

Mindjumpers

OCTOBER 24, 2011

How can we introduce value to induce a sense of appreciation and ultimately loyalty or advocacy? Why are customers seeking or reacting to brands in these networks? What turns them off? Why do they unlike or un-follow brands? The simple way to bridge the gap is to think like the customer.

Study 187

Study Social CRM CoTweet CoTweet 187

Mindjumpers

MARCH 7, 2013

Strive to focus these objectives towards the core objectives for the company – e.g. sell more products, increase loyalty etc. Objectives and goals. Have clear objectives and goals for your newsroom. The number of fans and engagement are not business objectives; they can merely be tools to leverage business objectives.

How To 249

How To System Skills Loyalty 249

Mindjumpers

JUNE 19, 2012

For companies and brands the benefit of gamification is that it engages people in the kind of reward-seeking behaviour that can lead to increased brand loyalty and increased profits. Benefits of gamification.

Foursquare 267

Foursquare Badge Wikipedia Statistics 267

Mindjumpers

JUNE 28, 2012

Therefore, a global leader in loyalty management, Aimia , has recently published a study analysing and categorising the different types of social media users on the web.

Social Media 274

Social Media Influencer Report Groups 274