Jeff Esposito

NOVEMBER 19, 2012

A while back I saw an update or email from the Community Roundtable mentioning an open Q&A with Sarah Robinson on her now book Fierce Loyalty. While the topic sounded interesting, I could not make the chat (damn conflicts) and picked up a copy of the book.

Loyalty 44

Loyalty Review Communities Social Media 44

Jeff Esposito

FEBRUARY 20, 2013

Fierce Loyalty. The Hobbit. Catching Fire. Mockingjay. Honest Signals. Brewing Better Beer. LinkedIn for Business. You Gotta Have Balls. YourService. That Book About Harvard. Battle of the Labyrinth. The Last Olympian. Cloud Atlas. Amazing Things Will Happen. The Complete Works of Edgar Allen Poe. Texts from Dog.

Loyalty 44

Loyalty Review Buy LinkedIn 44

Jeff Esposito

JUNE 29, 2011

Increasing customer loyalty. While those may seem like blanket buckets, look at the examples below to see how these buckets can help ease reporting. Making money. Generating sales. Increasing brand awareness. Generating new product ideas. Increasing purchase rate. Saving money. Reducing customer service time. Reducing customer churn.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

AUGUST 18, 2010

I don’t think it will be long before more brick and mortar stores embrace the platform for customer loyalty and acquisition however it will still take time. I know I do, at least unless there is a cheeky comment making me want to check out the location, but I still use the applications.

Alltop 28

Alltop Foursquare Applications Retail 28

Jeff Esposito

JULY 21, 2010

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. The fans of Gilbert’s Cavaliers made the rant and the fine worthwhile. You see the fans latched on to the passion of the owner and offered to pay the fine issued by the league.

Jive 30

Jive Forums Committee Survey 30

Jeff Esposito

SEPTEMBER 1, 2010

Given the audience’s pension to blog and to rate and review companies and products, this is a perfect group to pool for product reviews or a refer-a-friend or loyalty program. On the flip side, if you anger this group be ready to hear about it in your Google Alerts.

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CoTweet CoTweet Press Release Company 36