Janet Fouts

DECEMBER 9, 2021

Some values might be Love, Honesty, Freedom, Creativity, Kindness, Adventure, Loyalty, etc… Make sure that your mission reflects these values so that you don’t end up pursuing a goal in ways that are not a good fit for your values.

Loyalty 205

Loyalty Education Groups Groups 205

Janet Fouts

SEPTEMBER 16, 2019

Maybe we have loyalty to a specific brand because of a particular memory association. BUT when the buying decision actually occurs, we are likely to choose product A because it is RED and red makes us feel good. Perhaps we associate with a friend whom we respect who said that SHE liked this particular product. We “feel it in our gut”.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

JULY 24, 2017

Maybe we have loyalty to a specific brand because of a particular memory association. We buy a book or a bottle of wine because we like the cover, even before we read the liner notes. Perhaps we associate it with a friend whom we respect who said that SHE liked this particular product. We “feel it in our gut”. Analysis paralysis.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

AUGUST 18, 2014

When a conversation with a corporation like Whole Foods feels like I’m talking to a person who cares about me and my little problem it results in building loyalty to the brand. There are countless stories like this of real person to person engagements that happen every day. I become an evangelist without giving it a second thought.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Janet Fouts

AUGUST 21, 2017

The ability to step into the shoes of co-workers and customers allows us to earn trust, loyalty, and understanding. I’m pretty sure you can think of more than one social media example of how a brand simply did not understand their user-base and suffered for an unconscious tweet or Facebook post! This makes us much better communicators.

Skills 81

Skills Training Loyalty Policies 81

Janet Fouts

FEBRUARY 27, 2013

Increasing brand loyalty (83.9%). Brandfog , a marketing consultancy, published a survey of employees that found engaged CEOs both add value to a brand’s visibility and galvanize the work force: The survey found that social engaged CEOs are either very effective or somewhat effective at: Raising a brand’s profile (87.5%).

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

MAY 28, 2020

The hospitality industry is all about serving the customer’s needs and creating a customer experience that creates loyalty. We want them to come back again and again, trusting that not only will we do right by them, but that we will provide what they want, even if they don’t know what that is yet.

Class 79

Class Skills Insurance Hotels 79