Direct Marketing Observations

MAY 25, 2011

What does that have to do with loyalty and recommendations ? I may recommend you because of customer service, but loyalty has nothing to do with it. It means and it has meant for quite some time, that loyalty can be bought and our “likes’, our follows and “friendships&# can go to the highest bidder.

Loyalty 207

Loyalty Brands Products Facebook 207

Direct Marketing Observations

NOVEMBER 20, 2013

The problem with this effort is that it does not lead toward purchase and loyalty. Sustainable success will require driving consideration to purchase conversion and purchase to loyalty conversion. Social currency metrics worth measuring are driving consideration to purchse conversion and purchase to loyalty conversion.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

JANUARY 30, 2012

Reward their loyalty and visits to the site. Without sounding too much like Captain Obvious, here’s what retailers need to remember: Update your content regularly. Give the user a reason to be there. Give the user a reason to come back. Give them an incentive to visit the site and a physical location.

Retail 152

Retail comScore Loyalty Study 152

Direct Marketing Observations

FEBRUARY 8, 2011

Ironically, Brand loyalty starts out with the intent of the consumer hoping to get something from the brand, but then is actually cemented by something as simple as a conversation or recognition that you actually exist. Great customer service? Someone who cares.

Brands 162

Brands Loyalty Buy Conversation 162

Direct Marketing Observations

DECEMBER 16, 2016

Customer loyalty and disruption. who is the competition? September/October 2016. What’s more important a resource or a utility? Whats the game plan? Where does social fit in a brands mobile strategy? Digital transformation, yea, yea, yea… Disruption in mobile. Has the mobile imperative disrupted the design imperative?

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

OCTOBER 5, 2011

They’re not making things easier, they’re forcing me to a) Look at and evaluate ( which I invariably do) another vendor b) Decide whether the current sites and apps I use now are still effective c) reconsider my loyalty d) disrupt the flow of my social engagements. Perhaps that’s why the social landscape changes so rapidly.

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

OCTOBER 25, 2010

My point to Adam being that Facebook friending, following, or liking a brand is all predicated not necessarily on brand devotion and loyalty, but more on what might that person “get.&# -In the form of an offer, a coupon, a special, some swag, some recognition, some money, a job etc. Hoping for what they might get on the backend?

Data 143

Data Facebook Loyalty Social Networking 143