Dave Fleet

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Presentation: The Power of Loyalty in Social Media

Dave Fleet

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media.

Loyalty 344
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Presentation: The Power of Loyalty in Social Media

Dave Fleet

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media.

Loyalty 257
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Marketing, community, support or all of the above?

Dave Fleet

This early focus on relationships, reputation and engagement led social media to naturally lean towards driving loyalty and affinity with brands over time. Early social media activities focused more on two areas of the funnel – consideration and – critically – loyalty/advocacy. Source: adamhcohen.com.

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Marketing, community, support or all of the above?

Dave Fleet

This early focus on relationships, reputation and engagement led social media to naturally lean towards driving loyalty and affinity with brands over time. Early social media activities focused more on two areas of the funnel – consideration and – critically – loyalty/advocacy. Source: adamhcohen.com.

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Want to get better at social media? Ask “Why?”

Dave Fleet

Other times that might be increasing loyalty; other times it might be gaining product insights. That’s by no means the end of that conversation – it’s just the beginning – but in just three questions you’ve dug down from “get me one of those” to a more focused objective of increasing sales volume.

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Two Ways To Quickly Improve Your Communications Plans

Dave Fleet

Increase customer loyalty? People don’t understand the difference between objectives, strategies and tactics. Simply put, your objective should state what you’re trying to accomplish. Are you trying to sell 30,000 units of something? Reduce employee turnover?

Loyalty 345
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Reflections on the changing digital agency environment

Dave Fleet

While the changes have in many ways benefited users – who are gaining increasingly personalized experiences – they are challenging for companies that want to connect with fans from a loyalty and retention standpoint.

Mobile 105