Loyalty Related Topics 
Ari Herzog
JUNE 28, 2012
Loyalty is hardly why. Although many consumers have opened up to brands that are present on Facebook, brand marketers should not expect they’ve earned consumer loyalty simply because a consumer has clicked the “like” button. Please keep in mind why someone clicks the Like button on your page.
Ari Herzog
DECEMBER 22, 2011
“Since not all Facebook fans are loyal customers, this gives marketers an opportunity to leverage the social network to encourage purchases and loyalty among their fans,” the eMarketer article explains. A recent survey indicates a mere 24% of Facebook likes come from genuine customers who like the brand.
Ari Herzog
JANUARY 3, 2013
Because of the expense, many small businesses have relied on more basic ways to spread information about their business: customer loyalty and word of mouth. Large corporations have been able to stick with the traditional television, radio, and paper marketing.
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