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Five for Friday 11.15.10

Jeff Esposito

If you missed the keynote that I did with Lithium’s Jenny Zaszut from Lithium, and want to see how the team at Vistaprint manages and measures social media for the business, you can check it out here as a webinar. This was a busy, but short week for me with some family activities in Jersey. How was your week?

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Remembering the Dangers of Social Media Research

Convince & Convert

This is not factually correct, as the survey did not ask about love vs. hate, but rather about “preference.” It was the Lithium and CMO Council study on the Social Brand Experience from December, 2011. Here’s how: ExactTarget 2012 Channel Preference Survey. Survey Sample: 1,300 consumers.

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