Jeff Esposito

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Social Media’s NFL Week 1 Picks

Jeff Esposito

Using Lithium’s Social Media Monitoring tool (disclosure: Lithium gave me a research version of their tool to use for research on my blog) I pulled the weekly buzz for each of the league’s 32 teams on Twitter, Facebook, blogs and forms; and plotted them into a series of formulas (conversation share, net promoter score, Social Influence Marketing (SIM) (..)

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2012 NFL picks via social media start tomorrow

Jeff Esposito

This year, I am going to continue my work from last year in predicting winners of the games using social media buzz and some formulas using Lithium Social Media Monitoring. Social Influence Marketing Score [SIM] (NPS*Conversation Share*1,000) – 3 Points. You may have your own method.

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Five for Friday 10.29.10

Jeff Esposito

Jenny Zesut of Lithium and I have a great conversation that you won’t want to miss. Can Boston Become the Silicon Valley of Marketing? – You know it would be nice to see Boston become the hub of the new wave of marketing. If you want to check it out, you can register here. Any big weekend plans?

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