Jeff Esposito

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2012 SXSW Interactive by the Numbers

Jeff Esposito

Lithium breaks down the social buzz of the 2012 South by Southwest Interactive Conference. Download the full report here.

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A Case Study in Social Media Measurement

Jeff Esposito

Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Some key takeaways included: Understand your business goals. Understand your customers’ needs. Set rules of engagement. Be rigorous on your measurement. Choose the right tools for the job.

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How do you deal with the social customer?

Jeff Esposito

If you’re looking for inspiration on how to get started or want to see how some major companies are doing it, check out the virtual Lithium Social Customer Summit. Tags: social media Jeff Esposito Lithium Lithium Social Customer Summit Speaking. To me it is all about listening and laying out a plan.

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Week 10 NFL Predictions via Social Media

Jeff Esposito

Each week, we pick the weekend winners using social media data pulled from Lithium Social Media Monitoring and dropping them into a series of formulas ( full formulas here ). Entering Week 10 of the NFL Season, our weekly NFL predictions are 10 games over.500 500 with a 71-61 mark following a break-even Week 9.

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NFL Week 2 NFL Picks via Social Media

Jeff Esposito

If you are new to the blog or this series, I’ll be selecting winners of the weekly NFL games using social media mentions charted by Lithium Social Media Monitoring and run through a series of formulas ( full stats here ), against a friend from across the interwebs.

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Social Media Predicts NFL Wild Card Weekend

Jeff Esposito

During the course of the season, we selected the winners of each of the week’s games using social media buzz collected using Lithium Social Media Monitorin g and a series of formulas ( click here for full methodology). Did your team make the cut? If not who is your bet for the Super Bowl ?

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Social Media Predicts NFL Divisional Playoff Winners

Jeff Esposito

We dumped data from Lithium Social Media monitoring and dumped it into some weighted formulas to pop out the winners ( more on the formulas here ). Throughout the regular season and first round of the playoffs, we have picked NFL games in a pretty unconventional manner.

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