Jeff Esposito

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2012 SXSW Interactive by the Numbers

Jeff Esposito

Lithium breaks down the social buzz of the 2012 South by Southwest Interactive Conference. Download the full report here.

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A Case Study in Social Media Measurement

Jeff Esposito

Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Some key takeaways included: Understand your business goals. Understand your customers’ needs. Set rules of engagement. Be rigorous on your measurement. Choose the right tools for the job.

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How do you deal with the social customer?

Jeff Esposito

If you’re looking for inspiration on how to get started or want to see how some major companies are doing it, check out the virtual Lithium Social Customer Summit. Tags: social media Jeff Esposito Lithium Lithium Social Customer Summit Speaking. To me it is all about listening and laying out a plan.

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NFL Week 2 NFL Picks via Social Media

Jeff Esposito

If you are new to the blog or this series, I’ll be selecting winners of the weekly NFL games using social media mentions charted by Lithium Social Media Monitoring and run through a series of formulas ( full stats here ), against a friend from across the interwebs.

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Social Media Predicts NFL Wild Card Weekend

Jeff Esposito

During the course of the season, we selected the winners of each of the week’s games using social media buzz collected using Lithium Social Media Monitorin g and a series of formulas ( click here for full methodology). Did your team make the cut? If not who is your bet for the Super Bowl ?

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Social Media Predicts Patriots, Giants Super Bowl

Jeff Esposito

using Lithium Social Media Monitoring and plugged into a series of formula ( more here ) with assigned points. During the NFL season and the last two weeks of the playoffs, we’ve picked the winners of each week’s match-ups using social media buzz. The data is pulled.

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NFL Week 6 Picks… from Social Media

Jeff Esposito

For those of you that are new here, each week we do a data dump of Lithium Social Media Monitoring ( congrats on the acquisition guys ), plug it into some formulas and poof there are the winners ( click here for more info). With five weeks in the books of the NFL season, the 2012 Social Media Weekly Predictions are looking pretty good.

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