Waxing UnLyrical

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How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends.

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The Right Way to Build Your Email List

Waxing UnLyrical

Almost two years ago I went on a bit of a rant about how much I hate being added to email lists without my permission , especially by people I’ve “met&# on Twitter or while out and about at a conference. My opinion hasn’t changed , and I still get added to lists without expressly having signed up for them.

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On Lists, Their Importance, And How To Get On One

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Lists are as important as you think they are. Yes, really!

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Costa Coffee: Why Isn’t Twitter Brewing?

Waxing UnLyrical

What, no Twitter? A few months ago, I read a great blog post by Ray Grieselhuber on the Ginzametrics blog about Trader Joe’s, and the fact that they, a major grocery chain, didn’t have an official presence on Twitter. It made me think about the largest company in the UK without a Twitter account.

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Two Twitter Accounts: An Update

Waxing UnLyrical

I wrote a blog post last year about my decision to keep two Twitter accounts. You might recall that I had an anonymous “casual” Twitter account and a professional one. I went through my follower list and made sure everyone I followed on my anonymous account was also being followed on my professional account.

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When the FDA won the Internet (also, cicadas)

Waxing UnLyrical

I’d say if it gets 10+ retweets and 0 haters on Twitter, it’s having a good day (an observation based solely on an informal scan of its Twitter profile). Oh, also: the absolute best way to stay looped in on my upcoming book , as well as my PR news & views, is to sign up for my email list. Thank you in advance!

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A Valentine’s Day Gift to Businesses

Waxing UnLyrical

So instead, I put together a Listly list (my new favorite toy!) I’ve started the list with 12 posts; if you find others you’d like to add, go for it (I did turn on moderation for the list while I’m getting used to Listly, just so you know). View more lists from Shonali Burke. Happy Valentine’s Day!