Buzz Marketing for Technology

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Twitter Squatting - a new cyber sport

Buzz Marketing for Technology

Its a snowy Saturday and I just picked up an email comment from one of my blog readers pointing out an incorrect twitter handle for Levi's on my list of Brands that Tweet. I vowed right then to scrub the whole list, since it beat shoveling the driveway by a long shot! What follows is a list of shame for these brand hijackers.

Sports 100
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Is Twitter a Critical Part of your Resume?

Buzz Marketing for Technology

I think it is equally as important for those that are job hunting to be Twittering. And what better way to distinguish yourself amongst a short list of potential hires than to have a strong following on Twitter because of a unique point of view. Tags: Twitter. Not just for job leads but for the differentiation.

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Brands that Tweet

Buzz Marketing for Technology

There has been a lot of discussion lately about whether or not brands should be on Twitter. Quite frankly I really enjoy and appreciate some of the brands that I follow on Twitter because they give me news about their brand without me having to go find it. Brands need to think before they tweet!

Brands 269
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Ideal Customer Persona – made with Social Data

Buzz Marketing for Technology

I personally conducted the interviews with those customers to understand things like: what do they read – physical print pubs, what do they read online – list of sites, where do they go online for news – list of sites, how do they get their news – Twitter, RSS readers etc, where do they go online to learn – trusted sources, what events do they regard (..)

Data 241
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Mobile it totally optin and you need to start building your mobile optin list now. Facebook will move into Mobile Ads – having said what I just did about us marketers not having a good mobile optin list – its just so natural for Facebook to ask you (you will ask us first Mark right?)

B2B 279
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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Find diehard fans on Twitter, Facebook and LinkedIn. Both competitive and non-competitive search terms reveal buyers such as “replace product X” or “upgrade competitor Y” – any list of competitive terms paired with the words replace or upgrade can give you a list of potential prospects. See below for what happens when you do.

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5 ways to use social media for solution marketing

Buzz Marketing for Technology

2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? Just search competitive terms paired with “replace” or “upgrade,” and voila, a list of solution prospects! Of course you can’t dictate that they write something positive.