Small Business Mavericks

MAY 15, 2012

What’s often hidden in these statistics is how a business comes by their e-mail marketing list. Search marketing and social media marketing both play a big role in helping businesses build their e-mail lists. Potential customers have to find your site somehow, they don’t just magically appear in an e-mail list.

List 107

List Marketing Statistics Newsletter 107

Small Business Mavericks

JUNE 16, 2011

I’m actually surprised that music is so far down the list, but you can understand that clothing and fashion are so high because we’re talking about social networks where a large percentage of the time is spent on personal business. Clothing/fashion = 42% consumer researchers. Electrical goods = 39%. Home furnishings = 28%.

Social Networking 182

Social Networking Sites Fashion Small Business 182

Small Business Mavericks

JANUARY 17, 2014

They can search for information in your niche or be led to your site by a link in your e-mail correspondence. You can promote your blog posts, interact with and engage your audience, and produce valuable content for Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, and other social media sites then lead them back to your website.

Blogosphere 115

Blogosphere Small Business Review Sites 115

Small Business Mavericks

OCTOBER 27, 2014

It was a perfect example of why businesses should be controlling their local listings. Here’s what happened: I did a search for the pizza place & got the specials & sites in a neighboring state. I added the location (oops) and got the only local franchise listed in a number of directories but no specials.

Directory 102

Directory List Price Sites 102

Small Business Mavericks

OCTOBER 8, 2014

If you don’t, there’s a good chance your site isn’t functioning the way it should. I think a content audit should be done about every six months, because you consistently are adding content to your site, and it’s easy to inadvertently change something. You are consistently adding content to your site, right?

Directory 111

Directory Engineering Sites List 111

Small Business Mavericks

JUNE 19, 2011

If you look at the list, it’s really nothing new. But there was one thing that caught my eye about her list. If you use directories in your linking efforts, replace the word “directory” with “document sharing site” and search on your keywords to find new submission sources. I like what Debra says about being first.

Directory 150

Directory Sites Engineering List 150

Small Business Mavericks

OCTOBER 1, 2014

It is a nice idea, to think that Google has lists of things to do to make SEO a breeze. All you have to do is find the list of ranking factors and check it off, right? Any list that claims to be anything other than subjective is probably not all that helpful. The Best Advice For Optimizing Your Marketing Efforts.

SEO 102

SEO Small Business Engineering Newsletter 102

Small Business Mavericks

MAY 16, 2012

The famous flat pack furniture specialists have created a campaign that combines the power of e-mail marketing, the use of a specialty micro-site, Pinterest and Facebook. Ikea has sent e-mails to its loyalty list announcing the brands latest products. Here’s how it works.

Social Media 107

Social Media Marketing Loyalty Small Business 107

Small Business Mavericks

DECEMBER 2, 2014

Here’s her list: Not using reputable data sources — you want legitimate research & numbers that stand up to further research. Not properly citing your sources — she suggests putting the complete URL at the bottom of the infographic and making sure you list sources for each data point. When I look at Ms.

Small Business 125

Small Business Reputation URL Applications 125

Small Business Mavericks

MAY 24, 2012

Some business owners find that social media sites such as Tumblr and LinkedIn are worth the effort. All to often I come across posts that list sites that users should be using to promote their blog’s content. Whilst well meaning, those lists are pointless if your time is limited.

Small Business 168

Small Business Social Media Tumblr Module 168

Small Business Mavericks

APRIL 9, 2011

Let your customers know you have a listing at these sites (you do, don’t you?) The more reviews you have, the more likely your local listings will appear in the search engines. Other sites like Yelp and CitySearch offer local business listings and a way for customers to review a business.

Small Business 156

Small Business Review Press Release Case Study 156

Small Business Mavericks

FEBRUARY 12, 2012

Everywhere I look I see stories about a site called Pinterest. We discussed this site several weeks ago in a post titled Pinterest – A Social Media Site Worth Consideration. Since then, everyone seems to have an opinion about the site, and they all appear to be positive. To begin with, it’s already monetized.

Small Business 114

Small Business Price Sites List 114

Small Business Mavericks

APRIL 13, 2011

By listing your veterinary practice in a profession-specific search engine like MyVeterinarian.com, you increase your chances of getting found by local people in need of your services. .&# I always recommend listing a business in a professional directory or search engine. You can leave a response , or trackback from your own site.

Small Business 161

Small Business Engineering Case Study Press Release 161

Small Business Mavericks

OCTOBER 21, 2015

Other key components of local search marketing include: Off-page signals like directory listings and citations – Third-party citations will always be important in local search marketing. Linkbuilding – Build solid links with guest posting and off-site articles. You can learn more about Schema markup at Schema.org.

Directory 70

Directory Engineering Journal Review 70

Small Business Mavericks

JULY 6, 2015

It can be a video, an e-book, a special report, or anything at all that your site visitor downloads. By getting people to join your group on LinkedIn, Facebook, Google+, or another social media site, you are essentially inviting them into your circle. Lists – On Twitter, you can create a list of people for any reason.

Social Media 70

Social Media Newsletter Groups Groups 70

Small Business Mavericks

JULY 6, 2015

It can be a video, an e-book, a special report, or anything at all that your site visitor downloads. By getting people to join your group on LinkedIn, Facebook, Google+, or another social media site, you are essentially inviting them into your circle. Lists – On Twitter, you can create a list of people for any reason.

Social Media 70

Social Media Newsletter Groups Groups 70

Small Business Mavericks

OCTOBER 23, 2014

The one on on-page content lists these factors as essential: include the subject in the title tag, URL, and image alt text. That tag is what shows up in the browser, search engine, and external sites linking to it. It really matters what the content of the title tag is, because it’s the first impression of your site.

Content 102

Content SEO Small Business URL 102

Small Business Mavericks

MAY 4, 2011

Then, watch your site visitors drool over your words. Rely on lists – Lists work. Ordered lists. Unordered lists. You can leave a response , or trackback from your own site. It’s not a carefully guarded secret or anything, although some copywriters would have you believe it is.

Case Study 161

Case Study Press Release Small Business Adwords 161

Small Business Mavericks

DECEMBER 9, 2013

If you have a mailing list that you send out an e-mail to once a week, you can ensure that a good number of your visitors will revisit your site on a regular basis. Now, let’s say you send a newsletter to your list every week. It’s a lot easier to sell to a warm list than it is to a cold list.

Marketing 105

Marketing Small Business Newsletter Conversation 105

Small Business Mavericks

JUNE 30, 2014

You can indeed be too thin, and that is particularly true in web sites. The problem on your site is that Google looks for “thin” content and penalizes it because it isn’t all that valuable. She also has a great list of things you can do about beefing up your content so it is worth reading. It’s not true.

Engineering 87

Engineering Notification Google Sites 87

Small Business Mavericks

AUGUST 22, 2014

Here are the 5 rules: More is better — for every quality landing page you add to your site, you can expect more conversions. Landing pages are what keeps your site active. But I can see where there may be room for some other ideas on this list and I’d like to hear from you.

Tips 107

Tips Conversation Sites Activities 107

Small Business Mavericks

JULY 8, 2014

If your site is in the 90s on the 100-point scale, it means you’ve got better traffic & search rankings. Site Speed is how fast your pages load for a user. We know Google doesn’t value slow sites, but more importantly, your customers go someplace they can get the information they want when they want it.

SEO 87

SEO Engineering Journal Small Business 87

Small Business Mavericks

SEPTEMBER 26, 2011

You can use your e-mail list to drive new traffic to your social media profiles and increase your following. Send an invite – Aside from your weekly or monthly newsletter, send out a special e-mail invitation to your subscriber list to invite them to follow you on Twitter, Facebook, LinkedIn and other social media sites.

Discount 98

Discount Newsletter Social Media Sites 98

Small Business Mavericks

JANUARY 27, 2014

A blog is the best tool for audience engagement while your e-mail newsletter is the best tool for cultivating a warm list that you can mine for great direct selling. Your blog can also be used to invite e-mail subscribers to your list. Anything you do off-site is at the wide end of the funnel. Your blog should be your hub.

Newsletter 107

Newsletter Marketing Small Business Social Media 107

Small Business Mavericks

JANUARY 30, 2014

As if the fast growing social media site Pinterest wasn’t interesting, they’ve recently added a new feature to make it more so. And it sort of makes you wonder why they’re just now getting around to adding it to the site. But that’s not a full list. They’re calling it Interests. Celebrities.

Film 101

Film Sports Travel Education 101

Small Business Mavericks

AUGUST 11, 2014

That isn’t because those ten things are bad ideas, but because it’s way too easy to think that simply doing the list will somehow automatically result in success, like magic formulas. What lists of tips and suggestions actually do is give an idea of some techniques to apply to a situation if it’s appropriate.

Adwords 87

Adwords Campaign Tips Journal 87

Small Business Mavericks

OCTOBER 22, 2012

Forums, social media, other off-site platforms are usually controlled by someone else. I’m not saying don’t use social media or off-site platforms. List Capture – As you direct traffic to your blog, get people to go deeper by joining your mailing list. But your blog is yours.

Brands 98

Brands Small Business Forums Conversation 98

Small Business Mavericks

AUGUST 24, 2012

You do your keyword research and there’s your list, never to be thought of again. In fact, what you should do is revisit your keyword list periodically. If you are marketing in an industry that sees a lot of flux and change, then you should revisit your keyword list more often. Nothing could be further from the truth.

Research 107

Research Trends SEO Engineering 107

Small Business Mavericks

AUGUST 16, 2012

Review sites – Websites like Amazon, Yelp, and other review sites offer business owners a way to get their customers talking about them. In fact, the search engines have de-listed a lot of them. But some of them are still valuable places to get your website listed. Places like Yahoo!

Content 98

Content Directory Marketing Yahoo 98

Small Business Mavericks

FEBRUARY 9, 2015

The first wave of warning emails has been followed by another, and there are indeed some sites starting to suffer in their rankings. If you don’t have a mobile-friendly site and don’t see a need to have a mobile-friendly site, it doesn’t let you off the hook because Google doesn’t care what you think about it.

Wireless 70

Wireless Google Mobile Small Business 70

Small Business Mavericks

AUGUST 1, 2014

slow site speed. Now looking at that list you might say, “only number 4 talks about social media” and in one sense that is true. But there’s another aspect of his list that reminds me of relationship, and that is number 2 — no context for content. no context for content. not knowing your numbers.

Social Media 102

Social Media Conversation List Types 102

Small Business Mavericks

DECEMBER 16, 2014

Sign Up: Direct visitors to your mailing list sign up page, a webinar sign up page, or something like that. The history of Facebook Rankings is full of examples of the variable challenges we face as businesses on the site, but at the same time it still is where many of our customers hang out. Watch Video: Pretty self explanatory.

Facebook 125

Facebook Hotels Overview Journal 125

Small Business Mavericks

NOVEMBER 13, 2013

Make sure you list your business in the right categories. After that, make sure you are listed in the right city and state, encourage your customers to review your business, keep your information updated to affect your page authority, and make sure it is owner-verified. This would include on sites like Yelp and Yahoo!

Directory 98

Directory Yahoo Review List 98

Small Business Mavericks

MAY 27, 2011

Let’s say that, furthermore, the most clicked link on each page is the banner ad in the top right corner that offers site visitors a free download of your e-book. It should tell you that whatever information you provide in that e-book is deemed valuable to your site visitors. What does that tell you?

ROI 156

ROI Travel SEO Sites 156

Small Business Mavericks

AUGUST 4, 2014

His list of the top five are: missing semi-colons. Humans can make some judgement calls when they see a mistake on your site or ads and usually will figure out what is supposed to be the message, but it comes at a cost. improper capitalization. improper brackets. mixed quotation marks. variable scope.

Adwords 87

Adwords Cost Sites Advertising 87

Small Business Mavericks

JANUARY 16, 2014

The one thing it does is allow you to delete a plugin that might no longer be necessary if you use this plugin, so it’s possible that your site may load faster. Speculation aside, I think what Google is doing here is 1) giving a stamp of approval to WordPress sites and 2) laying the groundwork for being of more value to publishers.

WordPress 101

WordPress Publishing Google Adsense 101

Small Business Mavericks

APRIL 4, 2013

Press release distribution sites are directories for press releases. I’m surprised we didn’t hear a big kerfuffle at the time about press release distribution sites. I’d advise you to send out your press releases to a list of media professionals directly. Google Panda virtually killed article directories.

Press Release 87

Press Release SEO Tools Directory 87